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Fujifilm announces FinePix S6800 and S4800 superzoom cameras

By dpreview staff on Jan 30, 2013 at 06:00 GMT

Fujifilm has launched the Finepix S6800 and S4800 superzooms with stabilized 30x (24-720mm equiv.) zoom lenses. The 16MP BSI-CMOS sensor-based S6800 captures 1080p60 full HD and high speed movies, while the 16MP CCD-based S4800 is limited to 720p30 videos. Both come with 3-inch LCDs and run on four AA batteries. The S6800 and S4800 will be available from March 2013 at a retail price of $249.95 and $229.95 respectively. The company has also launched the $99.95 JX680 ultra-compact with 26-130mm optical zoom lens, 16MP sensor and full HD video recording that will available around the same time.

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Press Release:


New S-Series cameras feature long zoom, fast autofocus speeds and high resolution imaging for advancing photography consumers

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, well-known for their precision FUJINON lenses and simple, compact designs. The new cameras feature improved sensors, advanced processing power and amazing lenses to give consumers a great choice of long zoom, yet easy to use digital cameras.

The two new S-Series models – the S6800 and S4800 each boast a powerful Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 30x optical zoom.

Powerful Optical Zoom and Optical Image Stabilization

The FinePix S-Series cameras both offer 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. They also each use a superb FUJINON lens that consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of the new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.78” from a subject for great close-up shots.

“The new FinePix S-Series long zoom bridge cameras give consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “These full-featured cameras give users speedy performance, ease of use and the ability to capture beautiful images at amazing distances – perfect for capturing those exciting family images.”

Fast Autofocus and Quick Response Times

The S6800 has an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*1, a 0.5 seconds*1 interval between shots and a continuous shooting speed of 8fps (max 10 frames at full resolution)*1, users can feel confident about capturing fast-action shots. And with its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) *1 and up to 120fps (max 60 frames, image size 640 × 480)*1, the S6800 lets users capture the action in slow-motion for advanced photography.

The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.

Easy to Use

Both S-Series cameras have an easy to use Mode Dial for shooting selection, a bright 3.0” LCD screen (460k-dot S6800 and 230K-dot S4800) for easy viewing and image framing and the S6800 adds a dual zoom control for speed and precision zooming.

Full HD movie 1080i/60fps with Stereo Sound

The FinePix S6800 makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The S6800 also adds a number of in-camera movie editing features including “movie trimming” and “movie join.”

The FinePix S4800 also shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What’s more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!

FinePix S6800 key features: 

  • FUJINON Super zoom Lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
  • 16MP 1/2.3” BSI-CMOS sensor 
  • Autofocus speed of up to 0.3 seconds
  • Continuous shooting; 8fps (10frames, full resolution), 60fps  60 frames, image size 1280×960) ,120 fps  (60 frames, image size 640×480)
  • Start-up time of 1.0 second
  • Shooting interval time of 0.5 seconds
  • Optical Image Stabilization (Sensor Shift)
  • Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
  • Bright 3.0-inch LCD screen ( 460K-dot)
  • Manual exposure control(P/S/A/M modes)
  • Super Macro to 0.78”  
  • Dual zoom control
  • Instant zoom and Zoom Bracketing
  • 4×AA alkaline batteries with an approximately 320 shot battery life
  • Available in black, white, and red

FinePix S4800 key features: 

  • FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
  • 16MP 1/2.3” CCD sensor
  • Optical Image Stabilization (Sensor Shift)
  • Scene Recognition Auto with 6 pre-set scenes 
  • Autofocus in 0.3 seconds*1
  • HD Movie 720P/30fps with Video Scene Recognition
  • 3” LCD monitor (230k dots)
  • Manual exposure control (P/S/A/M modes)
  • Instant Zoom
  • Mini HDMI output
  • 4×AA alkaline batteries with an approx. 320 shot battery life
  • Available in Black

Pricing and Availability:

The FinePix S-Series will be available March 2013 at the price of $249.95 (S6800) and $229.95 (S4800). Both models will be available in black, and the S6800 will also be available in White and Red.

*1  FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode
*2  High Speed Movie can be recorded at the following speeds and sizes: 
480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*3  FUJIFILM research based on CIPA standards
*4  HDMI cable not included

Fujifilm FinePix S4800 specifications

Body type
Body typeSLR-like (bridge)
Image ratio w:h4:3, 3:2, 16:9
Effective pixels16 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
Color filter arrayRGB color filter
ISOAuto, 64, 100, 200, 300, 400, 800, 1600, (3200, 6400 with boost)
White balance presets6
Custom white balanceYes (1)
Image stabilizationSensor-shift
Uncompressed formatNo
JPEG quality levelsFine, Normal
File format
  • JPEG (Exif Ver 2.3 )
  • 3D: MPO
Optics & Focus
Focal length (equiv.)24–720 mm
Optical zoom30×
Maximum apertureF3.1 - F5.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
Digital zoomYes (6.7x)
Manual focusNo
Normal focus range40 cm (15.75)
Macro focus range2 cm (0.79)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots230,000
Touch screenNo
Screen typeTFT color LCD monitor
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage97%
Photography features
Minimum shutter speed8 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Programmed AE
  • Shutter Priority
  • Aperture Priority
  • Manual
  • exposure
Scene modes
  • Natural Light
  • Natural Light with Flash
  • Portrait
  • Portrait Enhancer
  • Dog
  • Cat
  • Landscape
  • Sport
  • Night
  • Night (Tripod)
  • Fireworks
  • Sunset
  • Snow
  • Beach
  • Party
  • Flower
  • Text
Built-in flashYes (Pop-up)
Flash range7.00 m (Wide: 40 cm–7.0 m / Tele: 2.5m–3.6 m)
External flashNo
Flash modesAuto, On, Off, Red-eye, Slow Sync
Continuous drive1 fps
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
AE Bracketing (at 1/3 EV, 2/3 EV, 1 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (30 fps), 640 x 480 (30 fps)
FormatH.264, Motion JPEG
Storage typesSD/SDHC/SDXC
USB USB 2.0 (480 Mbit/sec)
HDMIYes (mini)
Remote controlNo
Environmentally sealedNo
Battery description4 x AA type alkaline batteries
Weight (inc. batteries)518 g (1.14 lb / 18.27 oz)
Dimensions122 x 93 x 100 mm (4.8 x 3.66 x 3.94)
Other features
I own it
I want it
I had it
Discuss in the forums


Total comments: 26
By Juann (1 month ago)

Hi I'm new to all this Iv got a fujifilm s6800 and I want to know how to a get a close up say like a flower and all the back ground is not a clear if that make any sense

By deewinc (3 weeks ago)

That is called a "Macro" Shot. Check the pre-set features on menu, Macro should be available there.

By chippedoff (6 months ago)

Hi. First of all it is nice to finally see a modern CCD sensor in modern digicams. This along with the canon powershot sx170 IS take some amazingly clear videos. The canon has a better focus system but the fuji takes better stills in more diverse conditions.

Both Cameras have a rather limited blury depth range when close up or even closer in macro mode. It's better to step back about 2 feet and use the zoom which is the opposite of Panasonic fz150/200.

Both Cameras have slightly over exposed glares if not set in manual mode but that is a bonus for lower light situations.

The CCD sensors have a big advantage over the back litt or pre-charged cmos sensors as they have a limit to how much they can absorb, and this is one of the reason that there is a limit to 720P in video. The clarity of the CCD sensor will look like 1080p on a decent CMOS sensor.

By offertonhatter (Jan 31, 2013)

Fuji once made a cracking little bridge camera - the S5000 - which had some really good features.
Lens surround that could be unscrewed to make the camera pocketable, but with it on you could put on proper filters.
decent aperture control

Since then, no RAW, no removable lens surround, and a 3 step aperture.
I suppose the "market" has dictated this, but if they brought back an S5000 mk2 with the original features again along with the EXR sensor, they would sell more to the enthusiast as well. As it stands, I will hold on to the S5000, but I am sure there will be plenty of sales to the market it is aimed at.

By jbwong (Jan 31, 2013)

fujifilm is ridiculous
720p is it a joke?

1 upvote
By kforever (Feb 4, 2013)

it is reasonable. not so many people have good tv, not care about the "full HD" or "HD movie".

By rallyfan (Jan 30, 2013)

AA batteries a good idea, and the pricing is quite competitive. This could sell very well provided they have good placement in the larger stores.

1 upvote
By steve_hoge (Jan 30, 2013)

FOUR AA batteries every 300 shots? Oh please. #FAIL

By stevens37y (Jan 30, 2013)

AA is cool

By Lan (Jan 30, 2013)

Not buying decent NiMH rechargables? #FAIL

Comment edited 46 seconds after posting
By StanRogers (Jan 31, 2013)

Most of the buyers of these cameras will be the same people who used to have Christmas morning present-opening and summer vacation shots on the same roll of 620. The batteries will probably leak before they run dry.

By kforever (Feb 4, 2013)

dry battery not so fast to leak except for "cheaper" ones. i have one old fuji cam s5700 using AA battery, 2 set of Sanyo NiMH Eneloop and still using them till now instead my X10 and X-Pro1. And for mountain trip, i use only this AA's camera than others to make many photo documentation because AA are easy to find if you run out of your battery. 1 set AA alkaline can shot until 100-130 without flash. And cheaper than i have to buy many Lithium battery which cannot hold last longer in cold environment temperature.

1 upvote
By deewinc (3 weeks ago)

Get better batteries. AA's are swappable

Joe Ogiba
By Joe Ogiba (Jan 30, 2013)

720p ? Is that a joke or what ? Many smartphones have had 1080p for several years now and for a new Superzoom dslr style camera to not have 1080p in 2013 is a showstopper for most buyers.

By stevens37y (Jan 30, 2013)

It has CCD not CMOS

1 upvote
By jcmarfilph (Jan 30, 2013)

Fuji, please stop making toyzoom like what your competitors are doing. You are only degrading your excellent line of manual zoom bridge cameras.

1 upvote
By Nightwings (Jan 31, 2013)

Joms, not everyone wants to lug around a large heavy manual zoom pinhead sensor camera to make the same noisy mushy photos of the smaller motorized zoomed ones. ;)

By Babya (Jan 30, 2013)

Seems Fuji didn't putt a EVF on these ones. At least the S4800 hasn't got a 20MP sensor like the Sony H200 does.

By iudex (Jan 30, 2013)

16 Mpix on 1/2,3" CCD, combined with f3,1-5,9 lens... I don´t need to read any more.

By StanRogers (Jan 30, 2013)

Darned right!!! For *my* $250, I want a larger, non-commodity sensor and a lot of well-corrected fast glass!

Get real, people -- these cameras are aimed at casual users who want to take family snaps and pictures of stuff that's "way over there" without breaking the bank or "investing" in equipment for a hobby they really don't have.

These cameras are today's equivalent of the Brownie Hawkeye, and they do what they do better than any mass-market stuff in the past ever has. Hell, they're better than the high-end bridges of ten years ago. You'd have been hard-pressed to find a used K1000-like body with a crappy and slow zoom lens for a price like this 30 years ago, and there was no point-and-shoot sort-of-equivalent at all. And instead of celebrating what amazing things this enables people to do with little money, you complain that it's not professional grade. Try some perspective. It helps.

By tkbslc (Jan 30, 2013)

Funny that 30x zoom almost seems boring these days....

1 upvote
unknown member
By (unknown member) (Jan 30, 2013)

Get your own avatar.

1 upvote
By tkbslc (Jan 30, 2013)


1 upvote
By gl2k (Jan 30, 2013)

I like the new trend that many of these P&S now start at 24mm. Unfortunately it still has a slow lens mounted. Others do better.

1 upvote
By peevee1 (Jan 30, 2013)

It is the old trend. The new trend is to start superzooms from 22mm! :)

By steve_hoge (Jan 30, 2013)

Or at least a constant f2.8 aperture.

1 upvote
Total comments: 26