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Pentax announces flash and body cap lens reference designs at CP Plus

By dpreview staff on Jan 29, 2013 at 23:10 GMT

In addition to their three new waterproof cameras, Pentax announces two reference products at the CP+ 2013 trade show in Japan: a bounce flash and a body cap lens. The flash is tentatively named the AF360FGZ II and has a guide number of 36; it also includes through-the-lens exposure control, vertical and horizontal bounce capability, and is expected to ship this Summer. The 'Mount Cap Lens' is limited to the Q-mount camera line, and includes what appears to be a small hyper-focal lens which Pentax says will produce a 'toy-camera-like visual effect,' and is also expected this Summer 2013.

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Press Release:

PENTAX RICOH IMAGING to Exhibit Two Reference Products at CP+ 2013

Company to showcase flash and interchangeable lens currently under development

Denver, CO (January 29, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) is pleased to announce the exhibition of two reference products in the PENTAX RICOH IMAGING booth at CP+, one of the largest and most comprehensive camera and imaging shows in Asia,  taking place January 31st -February 3rd, 2013 at the Pacifico Yokohama Convention Center in Japan.
Reference products on display:

  • Model Name (tentative): AF360FGZ II
    • Product information:
      • Clip-on-type external flash unit with maximum guide number 36 (at ISO 100 / m).
      • P-TTL, automatic flash discharge level adjustment functionality.
      • Bounce flash function adjustable both vertically and horizontally.
      • Market launch scheduled for summer 2013
  • Model Name (tentative):  Mount Cap Lens
    • Product information:
      • Unit-focal lens (unique-lens series) for use with Q mount interchangeable-lens digital camera
      • Uniquely designed exterior with a toy-camera-like visual effect
      • Market launch scheduled for summer 2013

Notes:Model names, designs, specifications and market launch schedules of these products are all tentative and subject to change without notice. Prices of these products will be announced at a later date.

Additional images

Pentax Mount Cap Lens  for use with Q mount interchangeable-lens digital camera

Comments

Total comments: 39
RichRMA
By RichRMA (11 months ago)

Is it that expensive to make a passable lens of this size? How about $50?

0 upvotes
aekn
By aekn (Feb 5, 2013)

Pentax took the leap from making a ridulously worthless white press-on body cap, to making an equally worthless lens that actually looks like it would make a good body cap. Go figure.

0 upvotes
wlachan
By wlachan (Jan 31, 2013)

...endless useless products...

0 upvotes
Xentinus
By Xentinus (Jan 30, 2013)

Finally!
The most accurate and fastest lens ever made by Pentax.

0 upvotes
peevee1
By peevee1 (Jan 30, 2013)

Body-cap lens idea is stolen from Olympus? Only no manual focusing and closing...

0 upvotes
AlbertSiegel
By AlbertSiegel (Jan 30, 2013)

This was revealed before the Olympus was released. They were both worked on about the same time. This type of lens is nothing new anyway. Neither Olympus or Pentax thought of it first.

0 upvotes
Roland Karlsson
By Roland Karlsson (Jan 30, 2013)

You cant steal an idea that already is well known. Body cap lenses go way back.

0 upvotes
Raist3d
By Raist3d (Feb 1, 2013)

Pentax announced this lens way before Olympus. FYI.

0 upvotes
tommy leong
By tommy leong (Jan 30, 2013)

i see china toy makers coming up with a plastic lens in a body cap SOON
:)

0 upvotes
SonyX
By SonyX (Jan 30, 2013)

they did it years ago -
http://www.loreo.com/pages/products/loreo_lenscap.html

0 upvotes
RStyga
By RStyga (Jan 30, 2013)

I think a pancake prime for the Q system would be a very-well appreciated product. It will downsize the overall camera volume size to compact-camera levels. Currently, although Pentax Q is tiny and feather-weight, its 'sticks out' volume-wise due to the depth of its standard prime 8.5mm lens.

Also, we would not mind that long-awaited full-frame DSLR... :-)

2 upvotes
vodanh1982
By vodanh1982 (Jan 30, 2013)

Tomorrow they will announce a new Pentax bag. Yeahh!

5 upvotes
Marty4650
By Marty4650 (Jan 30, 2013)

"Body cap lens"..... where have I heard that before?

Hmmmmmm....

1 upvote
Mssimo
By Mssimo (Jan 30, 2013)

DXOmark just tested the Olympus 15mm bodycap...result..great toy. I would not mind if they replace normal body caps with these.

2 upvotes
Raist3d
By Raist3d (Jan 30, 2013)

Marty, you do realize Pentax announced such thing for the Q WAY before Olympus announced theirs right?

Feb 7, 2012 - Look under Pentax Q

http://www.dpreview.com/news/2012/02/07/Pentax_In-development_lenses

Comment edited 5 minutes after posting
3 upvotes
Philly
By Philly (Jan 30, 2013)

(reply to Raist3d's comment)

Since Oly shipped their body cap lens in late 2012, I would think Oly had their lens in development before Pentax's Feb 2012 "announcement". Not sure if Oly thought of this idea before Pentax, though. But Pentax is now saying they won't ship this until Summer 2013. Could they have started development before Oly and then end up shipping 6 months after Oly?

Comment edited 41 seconds after posting
1 upvote
Raist3d
By Raist3d (Jan 30, 2013)

Philly - Sure. Why not? Remember Pentax was also going through a transition period (company sales).

Or it could have gone the way you said. In all honesty who cares in the end?

I just find amusing what Marty posted as if Pentax decided to copy Olympus or something which is quite frankly ridiculous and that's all I am pointing out. It's certainly possible Olympus copied Pentax in the idea or both came to it independently. It's certainly possible too. But that's not my point.

1 upvote
Philly
By Philly (Jan 30, 2013)

Raist3d -- actually, Olympus probably had more turmoil than Pentax during this period: Oly CEO fired, financial scandal, near bankruptcy, financial infusion by Sony. And still Oly ships at least 6 months before Pentax.

I guess my point is, it seemed as if you were presenting a Pentax development announcement in Feb 2012 as an indication that Pentax led Oly on this type of product. It just doesn't seem likely to me. But who knows.

Comment edited 5 minutes after posting
4 upvotes
Marty4650
By Marty4650 (Jan 30, 2013)

Pentax did have several toy lenses for their Q system, but Olympus was the first to bring a body cap lens to market.

I pretty much agree with Mssimo.... at this price, it's a really nice toy to have, and probably cheaper then buying an Olympus lens hood. (Which is a sore spot for Olympus M4/3 users.)

0 upvotes
Raist3d
By Raist3d (Jan 31, 2013)

@Philly - no, I was presenting. It to Marty that Pentax announced this idea before Olympus for their system. I am responding to Marty's observation that implies Pentax got the idea from Olympus or something like that.

And sorry but as far as leading, you can certainly pick an idea from a competitor and being it to market first. Pentax was only led by themselves here since well, they had planned to do this for the Q earlier.

0 upvotes
Raist3d
By Raist3d (Jan 31, 2013)

@Marty - yes but not the first to announce they were doing one. Your comment implies Pentax copycatting Olympus and that is just not the case. They announced their plans way before

0 upvotes
Marty4650
By Marty4650 (Jan 31, 2013)

Not that it really matters but.... every manufacturer has plans for things that may or may not happen. Neither Olympus nor Pentax invented this concept.

What is obvious and tangible here is that Olympus markets a type of odd lens design.... and several months LATER Pentax announces plans to create a similar lens.

According to the announcement, the Pentax body cap "will be available in Summer 2013." The Olympus body cap lens was announced last September and has been on the market since last October.

You are grasping now by saying "Pentax was thinking about doing this lens first."

0 upvotes
DeanAllan
By DeanAllan (Jan 31, 2013)

This body lens cap isn't anything new. For example you have loreo, which was kinda fun during the film days. And before that I use to poke holes on my lens cap for some pinhole photography.
I think some are having an issue with you Marty for saying that Pentax is copycatting Olympus which simply isn't true.

1 upvote
Raist3d
By Raist3d (Feb 1, 2013)

@Marty - that's fine Marty, but I am only replying to the first comment you made. And sorry but you are making the same mistake again! Pentax did not announce it several months LATER than Olympus but *BEFORE*. Please read the link I gave you!

I am not grasping at any straws, in fact it's you. I GAVE YOU THE LINK. Go ahead and click on it! How hard can that be?

1 upvote
Raist3d
By Raist3d (Feb 1, 2013)

@DeanAllan- Correct.
Seems like Marty doesn't get that Pentax announced this lens in development way before for the Q. Here are both the Pentax and Olympus dpreview news press releases (including their dates) on when each company announced what:

I am repeating the Pentax link *again* for convenience of those that missed it earlier. Pretty much 6+ months earlier than Olympus.

Feb 7, 2012
http://www.dpreview.com/news/2012/02/07/Pentax_In-development_lenses
"Pentax will use the CP+ show in Japan to show a series of lenses and accessories it has in development, including..."

Sep 17, 2012
http://www.dpreview.com/news/2012/09/17/Olympus-m-zuiko-digital-ED-60mm-F2-8-macro-17mm-F1-8-black-12mm-F2-body-cap-lens

Do note Pentax was not "planning" but making an announcement. The Pentax Q lens cap has been on its lens roadmap for a while.

1 upvote
GWYNOXY
By GWYNOXY (Feb 2, 2013)

That Sept 17th Olympus link is actually an a press release to inform the public that the body cap lens is on the market - its not an "announcement". Pentax did not copy the actual idea but they certainly make sure that they have similar items in their product range. They have been doing a lot of that lately... not that there is anything wrong with that - Olympus and Panasonic are the market leaders in the mirrorless range with Micro 4/3 system. *** What they did copy was the TTL OTF metering from the Olympus OM when they released the LX.

0 upvotes
DeanAllan
By DeanAllan (Feb 2, 2013)

@GWYNOXY

Regarding OTF plane metering, I agree though I would have worded it as "refined" Olympus's metering.
OM2 and LX - 2 great cameras sigh...

0 upvotes
GWYNOXY
By GWYNOXY (Feb 3, 2013)

Hi Dean,

Of all the cameras I own my favorite is the Contax 139Q... even that has a "version" (see - I have conceded some ground :-) ) of the TTL OTF metering. I also own an OM2n and while I would describe it as "jewel" like in its construction I find the Planer 50/1.4 far too alluring in everyday use. However The camera with the most impressive implentation of the OTF metering to me was the Minolta CLE... the ability to daisy-chain flashes all metering through the OTF system... wow. That is one camera I never owned and still cannot ome to grips with the price today (X-Pro1 price). Okay, I was being sarcastic with my original comment... simply because the argument was just academic... all makes noted here make (and made) awesome cameras. They are just great tools. Olympus does deserve recognition for all the innovations over the years ... which is why I m happy the OMD won best camera here.

Comment edited 2 times, last edit 2 minutes after posting
0 upvotes
Raist3d
By Raist3d (Feb 3, 2013)

@GWYNOXY - again you imply that they somehow were influenced by Olympus or the like. I don't know how hard this is to understand- Pentax announced this lens was planned and in active development way before Olympus announced theirs. This means they had all the intent of putting that in the product line irrespective of any competitor (making them first in the digital space actually), as they were working on it!

How on Earth from there you go to Pentax trying to fill their line as Olympus or some competitors do because of the lens cap I don't understand. There may be other products that way (witness the K-5 & K-7 nomenclature but that's in name only), but the lens cap is certainly not one of them.

1 upvote
GWYNOXY
By GWYNOXY (Feb 6, 2013)

@Raist3d. Its not a concept that people have to "understand"... we are talking about whether it is fact or not ... and since you are still being unfriendly about it let me just repeat - your 2 links prove NOTHING... the Pentax link is a PRODUCT SCHEDULE ANNOUNCEMENT and the Olympus link is a PRODUCT RELEASE STATEMENT. Different beasts. And I am using your links only to state this. Then again maybe Olympus is good enough to do R&D, create requirements, specifications and execute the development of the lens in 6 months. My quip about the similar product line was based on mirrorless only. Not sure why I am wasting time arguing about a lens cap with you... but I can see you spend a lot of time with these sort of meaningful discussions. Good luck bro.

0 upvotes
SungiBr
By SungiBr (Jan 30, 2013)

Ricoh is unleashing all products Hoya promissed ages ago. And took less than two years to do it.

They seems to be listening all of us pentax users, and are showing some serious commintment to pentax user base

1 upvote
Richard Murdey
By Richard Murdey (Jan 30, 2013)

"Unleashing" some updated waterproof compacts, a Q-mount lens cap, and a (still under development) flash unit?

I'm trembling in fear...

8 upvotes
Tom Lusk
By Tom Lusk (Jan 30, 2013)

Richard - you didn't know Pentax users have been screaming for (and dreaming of) a toy cap lens for the Q for "ages"?

This is BIG!

Much more important than, say, a TC. Or a viable extreme telephoto. Or a FF camera. Or...

3 upvotes
SungiBr
By SungiBr (Jan 30, 2013)

Ok, Ok, maybe I expressed myself with wrong words (poor english, sorry....). Maybe just "releasing all products Hoya promissed ages ago" was the right ones to begin with.

Still, even if some of those products didn't apeal to most users, some are more interesting than others (yes, i'm talking about the flash the people here seen to ignoring).

1 upvote
88SAL
By 88SAL (Jan 30, 2013)

Richard: do you own Pentax products? Pentax offers enthusiast level products for a great pricepoint since the 1950's. I still shoot my spotmatics.

I dont see Pentax releasing a FF product until FF is standard amongst all makes of SLR at all pricepoints. There has been no future proofing in their lens roadmap with almost every development consisting of Apsc tech. Pentax will continue to offer updated options of their current line- they will not be leading the arms race.

2 upvotes
Raist3d
By Raist3d (Jan 30, 2013)

Interestingly enough Pentax did release the great 84-249mm equivalent telephoto lens for the Q as promised with the pleasant surprise of being constant F2.8. But let's ignore that.

3 upvotes
Richard Murdey
By Richard Murdey (Jan 30, 2013)

SungiBr : Pentax releasing a mid-range flash equivalent the Nikon SB-600 in 2013? That's...encouraging.

(Ok, serious for one second: Pentax could actually do worse than open-source their flash system, in direct contrast with "pro" brands. Drive prices down and functionality up by making it competitive. Even if they lose some money on the accessories the'd make it up in cameras and lenses sold.)

0 upvotes
Richard Murdey
By Richard Murdey (Jan 30, 2013)

CP+ starts tomorrow and the pre-announcements have been pretty lackluster.

Any chance of something big revealed on the show floor in the coming days, or is this all we are going to get?

Comment edited 41 seconds after posting
2 upvotes
ybizzle
By ybizzle (Jan 29, 2013)

Long live the Q! The mount cap lens will make the Q even more pocketable!

3 upvotes
Total comments: 39