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Panasonic announces DMC-ZS30 and DMC-ZS25 cameras

By dpreview staff on Jan 7, 2013 at 18:30 GMT

Panasonic has announced the Lumix DMC-ZS30 (TZ40 in Europe) and ZS25 (TZ35 in Europe) compact superzoom cameras. The higher specified ZS30 features a 20x optical zoom, 1080p60 video and Wi-Fi capability. The biggest new feature on offer, however is Near Field Communication (NFC), a close-proximity radio connection that the ZS30 can use to initiate a Wi-Fi connection with a compatible device simply by tapping the two together. The cameras will be available at the end of March in both black and white color schemes.

Many Android and Windows smartphones feature NFC communication but it is not available on current iPhone models.

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Press Release:

The Panasonic LUMIX DMC-ZS30: The Perfect Camera for any Situation

Las Vegas, NV (January 7, 2013) – The new LUMIX DMC-ZS30 is Panasonic’s most advanced photo and video hybrid compact camera to date. With exceptional image quality and a host of features, including a 20x Optical Zoom, 50p Full HD video recording and Wi-Fi connectivity, it’s ideal for those looking for a camera that ticks all the boxes, without compromise.

Wherever you are in the world, the LUMIX ZS30 – one of the world’s slimmest 20x Optical Zoom digital compact cameras - is perfect for documenting any moment, no matter what your situation or surroundings. Packed into a simple, smart and sleek design, and available in a range of three different colours including black, silver and white there’s a LUMIX ZS30 to suit every preference. 

All round performance
The LUMIX ZS30 is packed with a whole range of features that provide outstanding performance in every environment. No matter what time of the day or night, the camera guarantees outstanding results due to the 24mm Ultra Wide Angle LEICA DC lens and 20x Optical Zoom.

Whether using the ZS30 at dawn, dusk or in the midday sun, an improved 18.1 megapixel, high sensitivity MOS Sensor and new Venus Engine ensure crystal clear images in any condition. Similarly, if it is moving images that you are after, the ZS30’s Full HD AVCHD video recording capability and stereo microphone provides uncompromising quality.

Remote controlled view finding, easy uploads and sharing
The integrated Wi-Fi of the LUMIX DMC-ZS30 is simple to set up and opens a world of new possibilities. By making use of this new feature and wirelessly connecting your camera to a mobile device or smartphone, you can now fully control your photography remotely. With the ZS30’s remote shooting capability, the days of setting up a timed image of you and your family and hoping for the best are over.  After starting the LUMIX App on your smartphone or tablet you can transform the device’s screen into a real-time viewfinder and control the camera’s zoom and shutter directly from the device, ensuring that you can get into that ideal photo-ready position before using the remote shutter release for that perfect holiday picture. The ZS30’s Wi-Fi capability also means that you can share your pictures and movies with friends and family instantly, without having to first upload them to a computer.

There’s no need to worry about running out of storage space either. The ZS30 allows you to easily save photos and videos to the cloud with the LUMIX Club Cloud Sync service.  Furthermore with a new NFC capability, connecting the ZS30 to a Wi-Fi connection couldn’t be easier.  One simple tap and the camera will recognise the settings of your internet enabled device allowing you to save, send and share.

Effortless perfection with innovative and intelligent modes
The ZS30’s intuitive and easy-to-use features allow everyone to take exceptional photos and movies. Whether you have years of experience or are completely new to photography, with the ZS30 you can achieve stunning shots thanks to a wide range of innovative modes such as soft focus or toy effect.

The new 5 Axis correction and inclination correction capability counteracts any tilt or handshake. Whether you find yourself wandering through a bustling foreign city or travelling along a bumpy road in the middle of nowhere, you can be certain of perfect quality video. Similarly, thanks to the camera’s Light Speed AF, which achieves focus in just 0.1 seconds, you can capture incredible quality images in the blink of an eye. Furthermore, with 10fps (Frames Per Second) continuous shooting at the touch of a button, you can capture and review a selection of shots, choosing the one you like best.

The ZS30 also provides Intelligent Auto features, including Face Recognition that remembers your friends and family and adjusts the camera’s settings accordingly. No matter what the world throws at you, the ZS30 is designed to do the hard work for you and ensure that you get that perfect shot every time.

Be creative
Every moment is unique and the ZS30 allows your photography to be as well, thanks to a wide range of creative modes. Whether you want to take stunning panoramic shots or retouch your photos on the move, there is something to suit every style.  The High Dynamic Range feature allows you to capture natural looking images automatically, even when shooting against the light, while the High Speed Video mode lets you add artistic flair to your movies by enabling super slow-motion recording.

Instinctive photography perfected
Marc Sorkin, Senior Product Marketing Manager, comments: “We think the LUMIX ZS30 is the best all-round compact camera available. In any environment, the ZS30 is capable of capturing those special moments easily and with exceptional quality. The Wi-Fi capability of the camera also means that users can now save and share these amazing memories with family more easily than ever before. Whether new to photography or a seasoned professional, the ZS30 is the ideal compact option for all standards of photographer.”

Key features:

  • Uncompromising quality: An incredible 20x Optical Zoom lets you get up close and personal every time, and a 24mm Ultra Wide Angle LEICA DC lens, renowned for its exceptional quality, means every detail of those special moments is captured.
  • Control, save and share: The new Wi-Fi capability of the ZS30 means that you have complete remote control of your camera to make sure you capture that perfect shot. You can also share and save your pictures and movies easier than ever with a simple tap of the camera or click of a button.
  • Stunning results in every environment: The new 18.1-megapixel high sensitivity MOS Sensor provides amazing image quality even in low light conditions and the improved POWER O.I.S and 5 Axis correction capability helps prevent tilt and handshake even when using high powered zoom.
  • Let high quality movies tell the story of your life: 1920x1080 50p Full HD AVCHD video recording and a stereo microphone allow you to shoot the highest quality movies.
  • Instinctive photography: Thanks to the ZS30’s Auto Focus speed of just 0.1 second you can capture fast moving objects with clear precision, and the 10fps Continuous Shoot Mode will help you achieve action shots in high resolution with just one click.
  • Record special moments wherever you are: The enhanced GPS functionality, including compass and level meter, allows you to automatically record your location and view the map and associated photos directly on your camera.
  • Stay in control: The ZS30’s versatile controls allow you to take shots the way you want to – shoot with the camera’s button system or use its intuitive 920k, three inch wide angle LCD touch screen with sensitive touch.
  • Showcase the world as you see it: The new High Dynamic Range feature means natural images can be captured automatically even when shooting against the light and the Panoramic Shot mode enables you to take stunning panoramic shots just by swivelling the camera.
  • Brilliant battery life: Improved battery life means that you can now get more out of your camera for longer.
  • Add your own personal touch: The Creative Control / Retouch feature includes many creative modes such as soft focus, toy effect and retro. Meanwhile, the High Speed Video mode lets you capture super slow-motion videos.

The ZS30 will be in available in the stores and online at the end of March in black and white.

The Panasonic LUMIX DMC-ZS25

Panasonic will also be launching the DMC-ZS25 which has the same great features as the ZS30 but includes a slightly smaller 16.1 megapixel, high sensitivity MOS Sensor and is without Wi-Fi connectivity.

The ZS25 will be in available in the stores and online at the end of March in black and titanium.

Panasonic Lumix DMC-ZS30 and DMC-ZS25 specifications

 Panasonic Lumix DMC-ZS30 (Lumix DMC-TZ40)Panasonic Lumix DMC-ZS25 (Lumix DMC-TZ35)
Body type
Body typeCompact
Max resolution4896 x 3672
Other resolutions4876 x 3264, 4896 x 2752, 4000 x 3000, 4000 x 2672, 4000 x 2752, 3664 x 3664, 3264 x 2448, 3264 x 2176, 3264 x 1840, 2992 x 2992, 2560 x 1920, 2560 x 1712, 2560 x 1440, 2448 x 2448, 2048 x 1536, 2048 x 1360, 1920 x 1080, 1920 x 1920, 1536 x 1536,640 x 480, 640 x 424, 640 x 360, 480 x 480
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels18 megapixels16 megapixels
Sensor photo detectors19 megapixels18 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)1/2.33" (6.08 x 4.56 mm)
Sensor typeCMOS
ISOAuto, Hi Auto (1600-6400), 100, 200, 400, 800, 1600. 3200, 6400
White balance presets4
Custom white balanceYes (1)
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsFine, Standard
File format
  • JPEG (Exif v2.3)
  • 3D: MPO
Optics & Focus
Focal length (equiv.)24–480 mm
Optical zoom20×
Maximum apertureF3.3 - F6.4
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Continuous
  • Touch
  • Live View
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusNo
Normal focus range50 cm (19.69)
Macro focus range3 cm (1.18)
Number of focus points23
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots920,000460,000
Touch screenYesNo
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed15 sec
Maximum shutter speed1/1200 sec
Exposure modes
  • Program
  • Aperture Priority
  • Shutter Priority
  • Manual
  • Custom
  • 3D
Scene modes
  • Portrait
  • Soft Skin
  • Scenery
  • Panorama Shot
  • Sports
  • Night Portrait
  • Night Scenery
  • Hand Held Night Shot
  • HDR
  • Food
  • Baby1
  • Baby2
  • Pet
  • Sunset
  • High Sensitivity
  • Glass Through
  • Underwater
  • High Speed Video
Built-in flashYes
Flash range6.40 m
External flashNo
Flash modesAuto, On, Off, Red-eye, Slow Syncro
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive10 fps
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
AE Bracketing±1 (3 frames at 1/3 EV, 1 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60 fps), 1280 x 720 (60, 30 fps), 640 x 480 (30 fps), 320 x 240 (220 fps)
Storage typesSD/SDHC/SDXC, Internal
Storage included12MB internal
USB USB 2.0 (480 Mbit/sec)
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion rechargeable battery & charger
Battery Life (CIPA)260
Weight (inc. batteries)198 g (0.44 lb / 6.98 oz)193 g (0.43 lb / 6.81 oz)
Dimensions105 x 59 x 28 mm (4.13 x 2.32 x 1.1)
Other features
Orientation sensorYes
Timelapse recordingNo
I own it
I want it
I had it
Discuss in the forums
I own it
I want it
I had it
Discuss in the forums


Total comments: 30
By photoaddicttt (8 months ago)

ordered it online today from sig electronics, $339.99, didn't want to pay another $10 for shipping so I'd just pick this up in the store. can't wait to try this camera out!

here it's the link for the camera if anyone else is interested to buy this

By HappyHarlan (10 months ago)

I bought one of these today, but did not pick it up (long story). I noticed though that there is not way to do a FLASH FILL in the auto mode (red thingy). No way to force the flash unless you go to an override mode, which I never want to do. This could be a problem. I take a lot of shots of people outside of bright buildings. Thanks.

By systemBuilder (10 months ago)

Ever since the ZS7, Panasonic has repeatedly proposed --

1. Worse picture picture quality
2. Longer zoom
3. More gimmicks.

Right now, there user base is 100% first-time owners. NOBODY in their right mind buys a late-model lumix, if they own an earlier-generation lumix.

1 upvote
By emilclick (Feb 3, 2013)

I think is the first camera with zoom remote capability by wi-fi. As I know there is no one camera with this capability until this tz40. I'm waiting for an fz with capability like that. But ofcorse with fz200 lens and why not with bluetooth, nfc and high speed in hd slowmotion. Something like 200 or just 400 fps.

By tbaker (Jan 11, 2013)

They need to increase the min shutter speed to something like 1/4000, and make the aperture range from F2-4.5, while keeping the zoom range the same.

By tbaker (Jan 20, 2013)

That should have said max shutter.

By peevee1 (Jan 11, 2013)

Oly SH50 seems better in this category.

Comment edited 14 seconds after posting
1 upvote
By z909 (Jan 9, 2013)

Another unimaginative stretch in lens range and more MP.

I's like to see someone carve out a new niche and do maybe a quality compact 10x zoom, with a large 12 MP sensor, preferably in a body not much bigger than a TZ.

By lensberg (Jan 9, 2013)

Oh god... Panasonic are no good whatsoever when it comes to controlling noise from ISO 800 onwards on their compact camera range... and now they go and up the ante with 16 & 18 MP small sensors... Bet anything above ISO 400 will pretty much be a hit and miss affair...

I bet they're those cheesy Live MOS sensors... unfortunately...

Just look at how bad the TZ-30 / ZS-20 image quality was... blotches galore...

1 upvote
By Altruisto (Jan 9, 2013)

Improved battery life to get to 260 shots???
Maximum shutter speed is 1/1200, hello over-exposure in sunny days.
But I do like the new grip, and the promise of the 5 axis stabilization. i own a Fuji F770exr, and over 250mm eq, it's useless as the monitor image is so shaky I can't even compose correctly.
Yet, i hope Panny copies Fuji or Olympus colours. their colour signature is so flat and awful.

1 upvote
By Rachotilko (Jan 8, 2013)

The end of sanity in travelzoom domain.

1 upvote
By systemBuilder (Jan 8, 2013)

Did they consider doing anything about the pictures it takes ?!?!!

By chr1st1an (Jan 8, 2013)

Will the "Panasonic camera app" have intervalometer? if yes, the zs30 is more interesting for me.

By jimjim2111 (Jan 8, 2013)

I wonder if the gps is getting quicker these days. I turn the camera on for 30 seconds or less then off again and my old Sony HX5 couldn't connect in that time.

By samhain (Jan 7, 2013)

Slow lens... Yawn

By b534202 (Jan 7, 2013)

5 Axis correction:
Is this software or hardware?

1 upvote
By ARTASHES (Jan 7, 2013)

They have Sony sensors !!! no source or anything but I know those two have Sony sensors !!! and that's good !!!

By systemBuilder (10 months ago)

Look at the ISO 1600 studio shots in In the photos, the proportional scale is 100% mushed-out by the poor sensor quality. Any earlier model (except the ultra-horrible ZS20) beats this model.

Way to go Panasonic, image quality is almost a new low!

By mpgxsvcd (Jan 7, 2013)

What we need is a compact camera with a good fast lens. Oh wait we already have that in the LX7. What do we need these new cameras for?

By ARTASHES (Jan 7, 2013)

who we ?

By Deeso (Jan 7, 2013)

We already have Ferraris! Why do we need Peugeots?

By D1N0 (Jan 8, 2013)

the lx-7 is an enthousiast quality compact this is a full specs point and shoot. Different audiences

By peevee1 (Jan 11, 2013)

LX7 was $249 on sales. Do you expect that camera any cheaper? But 3.8x and 20x are very different things, on not very differently sized sensors so no much help from digital zoom (unlike, say, RX100).

By peevee1 (Jan 7, 2013)

"The new LUMIX DMC-ZS30 is Panasonic’s most advanced photo and video hybrid compact camera to date. "

Really? What about LX7 then? Marketing departments must be going crazy trying to explain the need for so many different point-and-shoots.

1 upvote
By mugupo (Jan 7, 2013)

Not much of upgrade, same zoom might as get the ZS20.

By Absolutic (Jan 7, 2013)

more boring stuff

By D1N0 (Jan 7, 2013)

Scene modes: Baby1, Baby2

yes!! finally

By KonstantinosK (Jan 7, 2013)

Lol! My TZ5 has them too. And it is a little gem of a camera.

Pat Cullinan Jr
By Pat Cullinan Jr (Jan 8, 2013)

I want Cat4, Cat6.

By Altruisto (Jan 9, 2013)

What about boring+ , boring++ ?

Total comments: 30