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Hasselblad responds to Lunar criticisms

By dpreview staff on Sep 19, 2012 at 19:45 GMT

Responding to the swift and negative reaction to its just-announced Lunar mirrorless camera, Hasselblad's business development manager, Luca Alessandrini, forcefully defended the venerable camera maker's partnership with Sony in an interview with the British Journal of Photography. Alessandrini stressed that, 'This [the Lunar] is not a NEX-7 camera, just because we are buying components from Sony'. He makes a pointed distinction between the Hasselblad-Sony partnership and the 'rebranding' arrangement between Leica and Panasonic. Alessandrini also says that the decision to use an unmodified Sony sensor for the first Lunar camera doesn't preclude the company from making sensor modifications for future models.

In seeking to explain the company's long-term strategy and product design decisions, Alessandrini says that unlike other makers who have distinct looks for different camera classes, 'What we're doing is designing three cameras – a compact camera, a DSLR and a mirrorless – with the same style'. And as for criticism generated by the Lunar's €5000 price, he adds, '...we're not robbing people by making a huge profit on the camera. Our profit margin is the same as everyone else's; we're just using more expensive materials.'

You can read the entire interview at the British Journal of Photography's web site.

Comments

Total comments: 628
34567
snapshtr
By snapshtr (Sep 20, 2012)

Investing in a super durable camera body may have made sense back in the days of film, when you can use the same body for decades. It makes no sense at all in the digital age, because the electronics become obsolete way before the body wears out. Anyway, machined aluminum is not exactly high tech exotic materials....the Pentax K-01 frame is also made from machined aluminum.

4 upvotes
ezradja
By ezradja (Sep 20, 2012)

another attempt to do Leica way, re-branding the product, multiply the price. iPhone, Leica, Hasselblad Vertu etc

0 upvotes
DotCom Editor
By DotCom Editor (Sep 20, 2012)

Regardless of how superior the materials and construction of the Hasselblad Lunar may be, what is clear is that the company now has a full-blown public-relations disaster on its hands. Hasselblad's most astonishing failure -- so far -- is that the company seems not to have had the slightest clue in anticipating this sort of repudiation. That suggests the company is woefully out of touch with market reality and perception. If the materials from the which the camera are so expensive and labor so involved, this was never hinted at in the press materials.

Comment edited 2 minutes after posting
2 upvotes
Franka T.L.
By Franka T.L. (Sep 20, 2012)

And most of all, how does those expensive material help the photographer to better photograph .... its woefully a joke !!

1 upvote
zoomf
By zoomf (Sep 20, 2012)

Now Hassony! A new paradigm.

0 upvotes
Zamac
By Zamac (Sep 20, 2012)

Give Hassy a break! They are trying to do what Kodak failed to do...re-invent themselves in a changing world.

4 upvotes
csfoto
By csfoto (Sep 20, 2012)

Yes, poor Hassy, what a luxurious re-invention!

0 upvotes
zoomf
By zoomf (Sep 20, 2012)

À chacun son goût. This is a refined object for the select few (not the 47%). Wait until this goes on the next Soyuz mission.

2 upvotes
trippingthelight
By trippingthelight (Sep 20, 2012)

If it quacks like a duck, walks like duck and swim like a duck then it is a duck!

3 upvotes
pavi1
By pavi1 (Sep 20, 2012)

$100 sensor in a $4900 body. Give me two.

1 upvote
Shinsei
By Shinsei (Sep 20, 2012)

It is a good thought that to make a high-quality mirrorless camera receives a supply of components from Sony.
However, it will be Contax that a user demands.
Do not you want to use the Ziess lens with a mirrorless camera like RX and RTS III?

1 upvote
JackM
By JackM (Sep 20, 2012)

If it walks like a NEX-7 and quacks like a NEX-7...

1 upvote
jon404
By jon404 (Sep 20, 2012)

Will it float, if I drop it off the boat deck of my yacht?

0 upvotes
Vadimka
By Vadimka (Sep 20, 2012)

Mr. Luca is trying to the following:

We used to make some top notch Medium format camera, we even send some to space. We know how to make some good stuff. But unfortunately in order to manufacture a modern camera today you only need Lenses, LCDs, EVFs, Sensors and some electronics. Unfortunately we don't make any of this stuff. So we buy some Sony and integrate some complex holding devise with rounded spinning knobs and engrave a big letter H on the body.
C'mon people, give us some slack. Hey, we trying, We need to make money over here, like every one else, stop picking on us.

9 upvotes
Franka T.L.
By Franka T.L. (Sep 20, 2012)

LOL .... like this one

0 upvotes
SteB
By SteB (Sep 20, 2012)

It really doesn't bother me if Hassleblad want to dress a NEX-7 in bling for very wealthy people. However, it's a bit of an insult to people's intelligence to try and convince people that this is anything but a NEX-7 inside a body redesign. The specifications and the control layout seem virtually identical to the NEX, and only appear to be cosmetically different. If Hassleblad were just using Sony parts to design their own camera, it seems odd that they ended up with something so similar to the NEX-7 in specification and control layout. The control layout of the "Lunar" is more similar to the NEX-7 than it is to the NEX-6.

1 upvote
qwertyasdf
By qwertyasdf (Sep 20, 2012)

"keeping the same values that made our company famous. For example, that involves using the best material available..."
Gold and gems?!
Either he was lying, or Vitor Hasselblad did not use the best materials at his time.

7 upvotes
David Burren
By David Burren (Sep 20, 2012)

Ok, so there seems to be some confusion in management's mind as to how much Hassy technical input there was to the prototypes (mock-ups) on display that seem to be internally identified as NEX-7s.
That's all fine, and the NEX-7 seems a technically competent basis for a mirrorless that will have the Hasselblad name attached to it.

But my first (and strong) reaction to the Lunar wasn't so much about the technical details, just the plain fugliness of the camera. My first impression was of a NEX covered in modelling clay.
I didn't notice Mr. Alessandrini addressing that issue, but rather getting defensive about things that don't seem to be fundamental problems.

4 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (Sep 20, 2012)

Will it blend?

3 upvotes
Vadimka
By Vadimka (Sep 20, 2012)

Only in wood-chipper. :)

5 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (Sep 20, 2012)

http://youtu.be/_FWv21EgRZU

1 upvote
qwertyasdf
By qwertyasdf (Sep 20, 2012)

IF i were Luca Alessandrini, here's what I would say
"We are building a luxury camera here, did we ever say a beautiful camera?
NOOOOOOO"

1 upvote
Ace Disgrace
By Ace Disgrace (Sep 20, 2012)

Hey, Luca Alessandrini!!! Do you even own a camera or held one?

3 upvotes
jrb_r7
By jrb_r7 (Sep 20, 2012)

Luca will said " Duh! I have my smartphone and it has a camera!"

0 upvotes
Rod McD
By Rod McD (Sep 20, 2012)

Hassleblad used to make expensive yet (just) affordable high grade film cameras whose appearance stood for something - Zeiss lenses and mechanical and electronic excellence. There's nothing wrong with an NEX7 and aesthetically it's a fine camera as it was designed by Sony - it doesn't need a makeover of any kind, especially this kind.

If Hassleblad really want to make an outstanding smaller camera, how about introducing a digital version of the SWC? The old SWC was their smallest most portable 120 camera and had one of the all-time best ultra wide angle lenses in the fixed 38mm Biogon. They're still sought after second hand for landscape and architectural work. That might get some reverence......

Rod

3 upvotes
RubberDials
By RubberDials (Sep 20, 2012)

The SWC/M was a fantastic camera. Unfortunately the 38mm biogon as a non-retrofocus design is not suited to digital capture - at least as a FF camera - it might perform better on a APS-c sensor.

2 upvotes
mangrovevens
By mangrovevens (Sep 20, 2012)

That thing should be in the science fiction film 'Dune', killing people with 'alpha' waves, aimed by Sting; even his bad acting couldn't save this monstrosity.

Stick with medium format.

Please.

Comment edited 43 seconds after posting
2 upvotes
J Parker
By J Parker (Sep 20, 2012)

Boy, we can be a pretty judgmental bunch here at DPReview (I'm as guilty as anyone, I suppose). We condemn cameras we don't like, condemn the companies that make them, and condemn those who would actually choose such cameras. Can't we at least wait until a given camera is manufactured, reviewed, and most importantly -- personally handled -- before we start building the gallows for those who would dare create something that doesn't meet the approval of the hundreds of Magnum and Pulitzer Prize winning photographers who post on this site? After all, Hasselblad is one of the few companies that can say their cameras are built well enough to be used by astronauts in space -- what could they possibly know about making cameras?

0 upvotes
onlooker
By onlooker (Sep 20, 2012)

Nobody is condemning the camera here. It's NEX-7, a great camera. We are condemning the hideously ugly and hideously overpriced floor paneling they slapped on it.

"Hasselblad is one of the few companies that can say their cameras are built well enough to be used by astronauts in space -- what could they possibly know about making cameras?"

In case you didn't notice it yet, they did not design the camera. They designed the ridiculous pimp attire they dressed the camera in.

8 upvotes
Richard A Martin
By Richard A Martin (Sep 20, 2012)

I reckon poor old Victor Hasselblad must be spinning in his grave right now. I mean, precisely just HOW much 'substance abuse' had these guys been indulging in before they settled upon such a spectacularly ill-conceived abortion ? I've seen some pretty appalling design cock-ups over the years (the rear of the original Ssangyong Rodius MPV immediately springs to mind....check it out if you don't believe me !), but I'm afraid this is right up there with the top contenders. In fact just thinking about this camera has made me feel distinctly queasy....now wherever did I put that sick-bag....?

7 upvotes
andrew turner
By andrew turner (Sep 20, 2012)

Hey, put all the Sony components you want in that thing. I just think it looks like they hired a yacht designer without telling him it's a camera.

A bad yacht designer.

That said, I don't doubt that plenty of people with money to burn will make sure that people see them taking pictures in public with it. That, in my opinion, is the only explanation for this, besides what seems to be genuinely strange management.

Note to Hasselblad: the backlash is real, but you won't be selling that thing to this audience anyway.

2 upvotes
DanielNCom
By DanielNCom (Sep 20, 2012)

I am interested HD4D-40 ferrari models from Hasselblad, the camera is great model for Mirrorles camera. And if the Display 4 " antiglare display and touch screen, Full Frame and Hybrid sensor it become a very good Mirrorles Camera
If possible, use the Android system to make ease of use, custome camera.

0 upvotes
Reilly Diefenbach
By Reilly Diefenbach (Sep 20, 2012)

I sense some people swinging the dead cats in here :^)

0 upvotes
sritri
By sritri (Sep 20, 2012)

LMFAO I fell out of my chair !!!

0 upvotes
FTW
By FTW (Sep 20, 2012)

The real deal was to sell NEX-7 the way it is with Hassie logo on it, put a wonderful lens on it and sell it at same price as Sony. That is the way to make business. If you buy a chinese lens, you don't care if it is marked Samyang or Rokinon, you buy it for what it is and what it does. A NEX-7 form Hassie with different rubber grip colors and glue that sticks on the grip, a rubber that you don not lose after a month would be a bargain. Sony's NEX-7 grip rubber sucks.

0 upvotes
Gao Gao
By Gao Gao (Sep 20, 2012)

I thought Samyang was Korean.

0 upvotes
Shamael
By Shamael (Sep 21, 2012)

who cares, it is the content of a comment that counts. Errors are possible for anyone. Like FTW's comments, he has some nasty jokes sometimes and likes to hit the nail on the head, even if it hurts sometimes. But, who likes truth anyway. I know him personally too, he's a high aged jewish phillosopher and I have met him a few times during trips. We live in the same country, me in the north and he is in the south of the Philippines. Samyang is indeed Korean, dslr magic is chinese, and they make a few huge lenses too. I wait the new e-mounts coming out from them. I ordered a NEX-6 yesterday.

0 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (Sep 20, 2012)

Reminds me of a kit car conversion. Buy a Pontiac Fiero then add a fiberglass overlay and put on Ferrari badges. Everyone knows its not a Ferrari and you look silly. You still have a Pontiac Fiero engine still and not a Ferrari engine. Hassie... Start from the ground up please. Forget ergonomics. Is the Leica ergonomic? No. What it does have is something that will last, great craftsmanship and awesome glass. Yes they outsource sensors but nobody cares that much.

2 upvotes
robmanueb
By robmanueb (Sep 20, 2012)

Reminds me of European cars that carry transplant engines Lamborghini/Audi etc. In the most part it makes the cars more reliable and cheaper.

0 upvotes
BMWX5
By BMWX5 (Sep 20, 2012)

I could not believe the push back from Canon and Nikon fanboys. Sad, quite sad!

3 upvotes
FTW
By FTW (Sep 19, 2012)

First, it is a Nex with different skins, not only the NEX sensor, and this story of future modification on the sensor is bluff, the same bluff than Nikon's own made Sony sensors. So, stop fooling people with that yuppie luxury objects made for suckers. Maybe we look dumb, but appearances can miss-lead you in error. The appearance of this Hassy gadgets doesn't lies, anyone with knowledge in technology knows what's about. Hassy never has build any digital part of it's cameras or modified any sensor. The mid format sensors where Kodak, same as in Pro One cameras or any Mamyia back. Here, Sony is the maker and Hassy sews the dress and makes the pricing for it, nothing else.

0 upvotes
Boerseuntjie
By Boerseuntjie (Sep 19, 2012)

The Koenigsegg has a Ford engine and Hasselblad will use a Sony sensor, so who cares anyway somebody will buy it

Comment edited 21 seconds after posting
2 upvotes
robmanueb
By robmanueb (Sep 20, 2012)

Lamborghini uses Audi engines

0 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Sep 19, 2012)

Hmmm, looks like we struck a nerve.

0 upvotes
Rick Knepper
By Rick Knepper (Sep 19, 2012)

Dear Hasselblad,

I could care less what you are doing in the Sony venture.

You are selling digital cameras. Electronics. A computer essentially. Your prices ought to be coming down year after year. You want some of this? You need a sub-$10K MF camera with more MPs than the D800. Sub-8k if you can manage it.

Comment edited 2 minutes after posting
3 upvotes
Rage Joe
By Rage Joe (Sep 19, 2012)

Right. It's actually an insult to everyone concerned to pull out a vulgar cheap trick like this.

Then comes the educational part:

If you paint your turd with gold, it's still just a goldpainted turd. Don't get me wrong, I do think Sony NEX-7 is brilliant camera, the trouble is that you turned it to a turd.

Yours frankly,
Rage Joe

8 upvotes
zoomf
By zoomf (Sep 19, 2012)

It should be more exclusive and cost more!

0 upvotes
GuyMcKie
By GuyMcKie (Sep 20, 2012)

Wait for the limited gold plated edition of the FF HX1 with fixed zeiss lens.

0 upvotes
zoomf
By zoomf (Sep 19, 2012)

Hear hear! This is "out of the box" thinking. Most of you 48% are non creative and stuck in the box! I will swipe the plastic pronto!

1 upvote
JesperMP
By JesperMP (Sep 19, 2012)

I feel sorry for Hasselblad, for Hasselblad fans, for Hasselblad emplyoees, I even feel sorry for mr. Allesandrini.

Who would have thought ?
That from the marriage between Hasselblad and Fuji, it would be Fuji that came out with innovative ideas and high quality in serious photography products and having complete control of both bodies and lenses, and it would be Hasselblad that would take a total nose-dive having to resort to pimping up another manufactureres products ?

Comment edited 2 times, last edit 11 minutes after posting
6 upvotes
mmcfine
By mmcfine (Sep 19, 2012)

Why do Hasselblad need to apologise for there decisions? People and press are all jumping as if they are going to get a free product and don't like it. Wait until it's out. Most of you readers never owned a Hasselblad and never will. So take your comments elsewhere.
I admire bold companies that innovate and take the 'left' side for a change.

Sony sells components to everyone so what's all the hype.

1 upvote
doctorbza
By doctorbza (Sep 19, 2012)

do you really think slapping some dashboard paneling on sony's camera is "innovative"?

11 upvotes
Steve FStop
By Steve FStop (Sep 20, 2012)

Obviously, the vast majority commenting here (including me) will never enter an establishment that is marketing products to this segment.

Just check out what the current Hassy owners are saying about all these rants in DPR's Hasselblad Talk forum ;)

2 upvotes
Mattmallett
By Mattmallett (Sep 19, 2012)

I was so looking forward to the possibility of the function and street practicality of a digital x pan. I love the x pan simplicity, why do companies try and reinvent the wheel...and fail so often? Hello Leica M...

0 upvotes
Tom_A
By Tom_A (Sep 20, 2012)

Yes, a digital X-Pan, that would be very cool!

0 upvotes
cgarrard
By cgarrard (Sep 19, 2012)

Already a Lunar competitor:
http://www.lensrentals.com/blog/2012/09/product-announcement-lensrentals-looney

:)

Carl

8 upvotes
JackM
By JackM (Sep 19, 2012)

LOL. But I guess lensrentals doesn't ever want any support from Hasselblad!

Comment edited 44 seconds after posting
1 upvote
Mr Fartleberry
By Mr Fartleberry (Sep 19, 2012)

That is so funny. I bet Hasselblad are going to have to buy an awful lot of drinks for people at the show.

0 upvotes
ecm
By ecm (Sep 20, 2012)

"it is genuine plastic grown on our own trees. The plastic beans are hand picked and carried by mule to our processing plant where they are carefully selected and roasted to create a smooth, creamy plastic"

OMG...... I can't breathe.....

As for Hasselblad.... I predict bankruptcy within 24 months - really sad; an icon of uncompromising quality has just sold their soul.

Comment edited 4 minutes after posting
1 upvote
BrianDragtstra
By BrianDragtstra (Sep 19, 2012)

He says: 'This [the Lunar] is not a NEX-7 camera, just because we are buying components from Sony'.

On this youtube video you can see the camera and it's menu with the firmware notification. It says NEX 7, not Lunar :-)

http://www.youtube.com/watch?v=TdrU0mAo0QE

Comment edited 11 minutes after posting
2 upvotes
DigitalPowerShot
By DigitalPowerShot (Sep 19, 2012)

?!? Where?

0 upvotes
BrianDragtstra
By BrianDragtstra (Sep 19, 2012)

after 29 seconds in this video we took
http://www.youtube.com/watch?v=TdrU0mAo0QE

0 upvotes
JesperMP
By JesperMP (Sep 19, 2012)

At 0:30

0 upvotes
T3
By T3 (Sep 19, 2012)

I don't understand why it's such a bad thing that it's an NEX 7 inside. So what? Developing cameras today is much harder than it was back in the film days. Back in the film days, you made the external body, then loaded it with film. These days, it's a lot more complicated. Manufacturers can't just made an empty body anymore. There's a lot of complicated, expensive things that go inside it now. So it makes perfect sense for a company like Hasselblad to use pre-existing innards, which allows them to put their own spin on everything that surrounds those innards.

The irony is that if Hassy hadn't used Sony's innards, and had come to the market with electronics that weren't as good, then they would be blasted for that! So better to use established components, then build around that.

And if they want to go after the boutique upscale market, let them! So what if there are people who will want a camera to match their Bentley?

Comment edited 2 minutes after posting
2 upvotes
BrianDragtstra
By BrianDragtstra (Sep 19, 2012)

It would have made sense if the price was normal, but this is just to much monney for this camera.

0 upvotes
Gesture
By Gesture (Sep 20, 2012)

"Manufacturers can't just made an empty body anymore. There's a lot of complicated, expensive things that go inside it now." Except it's clear that manufacturers rely on subcontracted, albeit customized, sub-assemblies and construction. This, I believe, is why the models come so fast and furious. Even look at menu screens. The Samsung ones are much like the Panasonic ones. The LCD menu screen shots from the new Pentax SLRs look a lot to me like what I saw on a Nikon D5100. And so on.

0 upvotes
jcmarfilph
By jcmarfilph (Sep 19, 2012)

Make it one grand and it will sell like hotcakes!

0 upvotes
Lucas_
By Lucas_ (Sep 19, 2012)

Looking at the Leica branded Panasonics, I'd say $2000.00 for the Lunar Hassy. I may be getting too old, but the one with carbon fiber grip doesn't look so bad to me. Just mount the new short 16-50 NEX lens, not the long 18-55!
http://lucaspix.smugmug.com/photos/i-RMMQGdw/0/XL/i-RMMQGdw-XL.jpg

0 upvotes
Antonio Rojilla
By Antonio Rojilla (Sep 19, 2012)

Don't miss this!

http://www.lensrentals.com/blog/2012/09/product-announcement-lensrentals-looney

LOL! :D

2 upvotes
Trollshavethebestcandy
By Trollshavethebestcandy (Sep 19, 2012)

must see!

0 upvotes
Cytokine
By Cytokine (Sep 19, 2012)

Luca,

The problem here is that the camera has no market placement:

1) Not A DSLR
2) Not a compact of any of the current types.
3) Too heavy and standoutish for a street camera.
4) Not a Pro camera.

When NASA commissioned H'Bad for a camera that would work in space it was the best camera for the job. To even mention NASA with this camera that exists for no other purpose than to pose, is an insult to the brand name.

Please, Please, use professional marketing and PR people in future.

12 upvotes
T3
By T3 (Sep 19, 2012)

This is clearly not a camera aimed at any segment of the *conventional* market. It's a boutique camera, like a boutique handbag costing thousands of dollars. To compare it to anything else in the market is simply pointless.

3 upvotes
ericperlberg
By ericperlberg (Sep 19, 2012)

you could call it a new category of camera, the pointless and shoot.

17 upvotes
Cytokine
By Cytokine (Sep 19, 2012)

Pointless and Shoot! Very good summation Eric.

To answer T3 I love boutique products, look at all the hand made guitars, but if one of the great Luther's took a cheap Chinese guitar and covered it in leather and sold it as a boutique guitar then I would be shocked.

0 upvotes
ecm
By ecm (Sep 20, 2012)

"The pointless and shoot"!

Man, I'm really getting my jollies from this topic tonight.... Lovely humor here! Too much!

1 upvote
csfoto
By csfoto (Sep 20, 2012)

WOW! Congratulations to Hasselblad! The first camera in the world in the new Pointless and Shoot category, using their very unique Paint and Shroud materials. Oh! We're not Puerile and Stupid. I think this camera will be on sale in their luxurious Hasselblad Boutique at Avenue des Champs-Élysées early next year.

0 upvotes
Boerseuntjie
By Boerseuntjie (Sep 19, 2012)

At around $6,000 this camera is a steal compared to the Leica Hermes at $50.000

1 upvote
brujo74
By brujo74 (Sep 20, 2012)

lol, you're sooo right about that, i'll have 2 of 'em! I've had the time of my life reading this posts!

0 upvotes
nathantw
By nathantw (Sep 20, 2012)

But that Hermes edition comes with a purse too.

1 upvote
BJN
By BJN (Sep 19, 2012)

The current incarnation of Hasselblad bears little resemblance to the superb, elegant, understated cameras that built its fame and professional following. Only a hollowed-out shell of that fine brand would excrete products like these. At least when Leica seeks to reap its red-dot tax in restyled Panasonic cameras, the design isn't a hyberbolic moon shot of weirdness and bling. Unobtainium may be expensive, but does it have to be fugly too?

5 upvotes
Boerseuntjie
By Boerseuntjie (Sep 19, 2012)

Ok you keep on believing in magic underwear BJN, that leica with a $50,000 patch of sheep skin must be a bargain

Comment edited 2 minutes after posting
0 upvotes
nathantw
By nathantw (Sep 20, 2012)

BJN, what's interesting was my mother was talking with this young professional years ago and she saw a Hasselblad sitting on his desk. She said that I had one too and he said that he bought it because he thought it looked nice. He never intended to use it. So, you're right, the old 500 series was a work of art.

0 upvotes
kadardr
By kadardr (Sep 19, 2012)

Nokia -- Vertu
Sony - hasselblad

I am going to buy the copycat from Alibaba

0 upvotes
Mr Fartleberry
By Mr Fartleberry (Sep 19, 2012)

Reading the interview it says nothing about photography. It's all marketing and sales spin. Much like Leica's camera jewellery that they make.

6 upvotes
CameraLabTester
By CameraLabTester (Sep 19, 2012)

It is a good thing that they did this as a "prototype" to get the "feel" of the vox populi.

What?

You mean it's in the works?

Like... ready for sale?

Oooooohhhh NNNNOOOoooooooo........ !!!!!!!!!

.

4 upvotes
Aaron MC
By Aaron MC (Sep 19, 2012)

I find this kind of amazing. For a company rep to actually come out in defense of products means that the market reaction was wildly negative. Because if the reaction was even mostly negative, it's always best from a PR perspective to not recognize the criticisms in public and instead internally decide what course to take.

4 upvotes
Gothmoth
By Gothmoth (Sep 19, 2012)

then where is the canon manager?

2 upvotes
nathantw
By nathantw (Sep 20, 2012)

Like what BMW did years ago when they had that awful looking back end?

0 upvotes
Mr Fartleberry
By Mr Fartleberry (Sep 19, 2012)

LOL he can say whatever he wants. I'm not buying into it. Guess that makes me more important eh?

I had a good size film Hasselblad system and I ditched them when they came out with their coloured camera debacle. Sad really. Just like playing on the old moon camera theme.

1 upvote
Tom_A
By Tom_A (Sep 20, 2012)

So why was your system suddenly less useful when they came out with the colour variants?

0 upvotes
nathantw
By nathantw (Sep 20, 2012)

Omega watch company does the same thing with their moon watch, the Speedmaster Professional.

0 upvotes
inevitable crafts studio
By inevitable crafts studio (Sep 19, 2012)

wow so they make three ugly cameras hahaha

3 upvotes
Total comments: 628
34567