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Fujifilm extends X-series with XF1 12MP pocketable enthusiast compact

By dpreview staff on Sep 17, 2012 at 05:00 GMT
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Photokina 2012: Fujifilm has launched the XF1, a 12MP pocketable enthusiast compact camera. The XF1 features classic styling, a 25-100mm equivalent, F1.8-4.9 image-stabilized lens and a fairly large 2/3" CMOS sensor. The XF1 uses Fujifilm's EXR technology to offer improved noise or dynamic range modes at 6MP output. The camera features aluminium construction with a synthetic leather grip in one of three colors, and has a unique retracting mechanical zoom ring. Fujifilm promises fast response times and rapid focusing.

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Press Release:

Premium X series quality in a truly pocket-sized retro body

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the XF1, a pocket-sized premium compact digital camera. This latest addition to Fujifilm’s X-series range of cameras is due to be on sale in November this year. With its perfectly matched lens and sensor, careful attention to detail on appearance and design, and accessible technology, the XF1 extends the X series range to a much wider audience.

The XF1’s stunning retro body features a newly-developed f/1.8 FUJINON lens with a manual 4× optical zoom (25mm-100m). The 2/3-inch EXR-CMOS sensor and EXR Processor provide the superior image quality, feel, and ease-of-use people have come to expect from Fujifilm’s X series. Compact enough to take anywhere with you, the XF1 enables you to shoot high-quality photos whenever you feel the urge. In terms of appeal, the XF1 functions equally well as an upgrade to a compact camera or as a second, “back-up” camera for the more advanced photographer.

Highly praised for their superior image quality and ease of use, Fujifilm’s X series cameras are aimed at those “passionate about photography” and currently features the award-winning X-Pro1, X100, X10, and X-S1 along with the new recently announced X-E1.

High-end design
Meticulous attention to ease-of-use and the choice of premium materials produces a stylish, high-end design for the XF1. The aluminium body is both light and durable, while the synthetic leather covering reproduces the feel of genuine leather while ensuring an improved grip. The XF1 comes in a choice of three very appealing colours: Tan, Black and Red.

Manual 4x zoom lens (25mm-100mm)
Newly developed for the XF1, the wide-angle, f/1.8 lens features a manual 4× optical zoom (25mm-100m) operated simply by twisting the zoom ring. This offers the photographer the ability to compose shots quickly and conveniently. The camera is powered on by a twist of the lens ring, and when in standby, the ring can be pushed into the body to minimise camera size and aid portability.

Stunning results in low light with f/1.8 lens
The XF1’s fast f/1.8 lens allows poorly-lit subjects to be photographed without raising sensitivity levels, keeping noise to a minimum. The slim-line lens achieves its aperture of f/1.8 with a construction that features 7 lens elements in 6 groups (four aspherical and three extra low dispersion), the first with a highly variable profile and a high refractive index, and the second an aspherical element with an extremely high refractive index. All elements are subjected to FUJINON’s unique Wide-band High Transmittance Electron Beam Coating process (developed for FUJINON broadcast-use lenses), reducing ghosting and flare for crisp results in even the most difficult shooting conditions.

Featuring a unique Optical Image Stabilisation (OIS) mechanism that shifts one group of four lens elements to reduce blur, while avoiding colour shading and lost resolution at the edges of the image, the XF1 will ensure that noise levels are minimised to produce clear low-light photographs.

Other features include Macro photography at ranges as close as 3 cm, and also the opportunity to capture images using the beautiful “Bokeh” depth of field effect (for crisp subjects set against out-of-focus backgrounds) by taking advantage of the XF1’s fast lens and six diaphragm blades.

Premium high image quality with a larger 2/3-inch EXR CMOS sensor
Everyone can take full advantage of the superb image taking potential of the XF1 by using Fujifilm’s premium EXR Auto mode, the technology takes charge and selects the optimum settings (from 103 patterns according to the scene’s demands), making extremely high photo quality easy to achieve, with almost any subject, whatever your ability!

Adjustable sensor controls are still on offer for the more advanced photographer. The 2/3-inch, 12 million pixel EXR-CMOS sensor features Fujifilm’s three switchable sensor modes (SN - high ISO and low noise, DR dynamic-range, and HR resolution) which can be selected according to the subject for bright, sharp images.

Fast AF in even dark scenes with EXR processor
With its EXR-CMOS sensor and EXR processor, the XF1 camera offers fast Auto Focus speeds even in dark scenes. The quick read time of the CMOS sensor, coupled with the high-speed EXR processor, accelerates all operations; start-up in just 0.55 seconds, focus acquisition in as little as 0.16 seconds, and minimum shot-to-shot time of just 0.8 seconds. Additionally, the EXR processor offers high-speed processing for hassle-free HD movie recording and burst-mode photography.

Manual feeling with new GUI
A rich assortment of multi-function controls is available to those who prefer to select camera settings manually. The main command dial simplifies the task of altering the shutter speed and aperture, while up to 6 frequently-used settings can be assigned to the expanded-function button as desired, allowing the photographer to capture the scene exactly as intended through intuitive operations performed while viewing the LCD monitor. With it s bright, 3.0-inch/460K dot premium clear LCD monitor with tempered glass which protects from scratches, you will not be disappointed.

Artistic filters
The XF1 features a new “advanced filter” option that lets you enjoy quite different forms of photographic expression. Choose from 11 creative filters; Pop colour, Toy camera, Miniature, High-key, Dynamic tone, and six Partial colour options (shoot in B&W plus one selective colour: Red, Orange, Yellow, Green, Blue, Purple), and preview the effect of any of the filters on the LCD monitor.

Fujifilm XF1 key features list:

  • Pocketable premium camera available in 3 stunning colours (Tan, Black and Red)
  • 12 megapixel 2/3” EXR-CMOS sensor with EXR-Auto
  • Fast processing and response times
  • Manual 4x FUJINON optical zoom (25-100mm equiv.) and up to 8x Intelligent Digital Zoom
  • Manually twisting zoom mechanism for power-on and zooming
  • F1.8 (wide) - F4.9 (telephoto)
  • Optical Image Stabilisation (OIS)
  • Full manual controls
  • 3.0-inch/460K dot premium clear LCD monitor with tempered glass for scratch protection
  • Motion Panorama 360 for seamless panoramic shots in a snap
  • Artistic effects including 11 “Advanced filters” and 5 “Film simulation modes” for additional creative expression, plus an individual shutter 3D shooting option to create a 3D effect from 2 x 2D shots
  • Full HD movie recording with the ability to zoom and to take photographs during movie recording. Now also with Automatic Scene Recognition for even better results when videoing
  • Coordinating retro-style cases available to complement the XF1

{product} specifications

Body type
Body typeCompact
Max resolution4000 x 3000
Other resolutions4000 x 2664, 4000 x 2248, 2992 x 2992, 2816 x 2112, 2816 x 1864, 2816 x 1584, , 2112 x 2112, 2048 x x 1536, 2048 x 1360, 1920 x 1080, 1536 x 1536
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels12 megapixels
Sensor size2/3" (8.8 x 6.6 mm)
Sensor typeEXRCMOS
Color filter arrayPrimary colour filter
ISOAuto, 100, 200, 250, 320, 400, 500, 640, 800, 1000, 1250, 1600, 2000, 2500, 3200, (4000, 5000, 6400, 12800 with boost)
White balance presets7
Custom white balanceYes (1)
Image stabilizationOptical
Uncompressed formatRAW
JPEG quality levelsFine, Normal
File format
  • JPEG (Exif 2.3),
  • RAW (RAF format)
Optics & Focus
Focal length (equiv.)25–100 mm
Optical zoom4×
Maximum apertureF1.8 - F4.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Single
  • Continuous
  • Live View
Autofocus assist lampYes
Digital zoomNo
Manual focusYes
Normal focus range50 cm (19.69)
Macro focus range3 cm (1.18)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenNo
Screen typeTFT color LCD monitor
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/4000 sec
Exposure modes
  • Program
  • Shutter priority
  • Aperture priority
  • Manual exposure
Scene modes
  • Auto
  • Macro
  • Landscape
  • Night
  • Portrait
  • Portrait+Night
  • Backlight Portrait
Built-in flashYes (Pop-up)
External flashNo
Flash modesAuto, On, Off, Red-Eye, Slow Sync, Rear-curtain
Flash X sync speed1/180 sec
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive7 fps
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Average
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
AE Bracketing (3 frames at 1/3 EV, 2/3 EV, 1 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)
Storage typesSD/SDHC/SDXC
Storage included25 MB
USB USB 2.0 (480 Mbit/sec)
HDMIYes (Mini connector)
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion NP-50 rechargeable battery & charger
Weight (inc. batteries)255 g (0.56 lb / 8.99 oz)
Dimensions108 x 62 x 33 mm (4.25 x 2.44 x 1.3)
Other features
Orientation sensorYes

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Total comments: 35
By peevee1 (Sep 20, 2012)

This thing is just A LITTLE bigger than RX100 and just 1 stop worse. Big difference with all the others, who are 2 stops short and, with exception of S110, lose true pocketability too. Style and price might sell this one.

Francis Carver
By Francis Carver (Sep 18, 2012)

How much does Fujifilm want for something like this little pocketable job?

And I just love the fact that camera has an extremely short 4x zoom range lens only which starts at F1.8 and then degenerates into an F4.9 maximum iris towards the 100mm eqiuvalent focal length. Yet, the Fuji press release SCREAMS!!!! that the XF1 has an F1.8 lens. Man, just how low can these camera mfrs go, really?

By marike6 (Oct 9, 2012)

The lens slows down to f4.9 just like the Sony RX100 and Canon S100. How do you think they make them so small?

But I hear you. The nerve of Fuji to release such a beautiful camera with a fast lens, fantastic styling, small size and terrific IQ. How dare they.

1 upvote
By pumeco (Sep 17, 2012)

Please, someone tell me this classy piece of kit has manual video control.

If it does, stand clear because I just might be tempted to kiss you, but if not, sorry Fuji, but I'm not buying your cameras until you quit the lame video implementations.

I adored the X100 apart from the fact it didn't even have exposure lock in video mode. This is true of all Fuji cameras so far as far as I'm aware, so I really hope this attitude changes for this little camera.

Fujifilm (or Fuji Guys), if you're reading this, please understand that those of us into video like small, beautiful cameras such as this, just as much as photographers do - we probably appreciate it even more than photographers do. But you're selling out to Panasonic and Sony every time you do not implement manual video control.

If you haven't implemented it already, please consider adding it before it's released, this looks like a great camera!

Thomas Traub
By Thomas Traub (Sep 17, 2012)

Hallo Guys, most of you do not see the real advantage of this cam: the manual zoom!

After using a Leica D-Lux 3, Fuji fd100, Canon S90, Panasonic LX 5 (beside my Nikon D300-equipment) I'm just happy with my Fuji X 10.

And despite of the sice of the X 10 their real advantage is speed. We discuss the time that the cam needs to take the photo after we have pressed the shutter-button but nobody talks about the time we need to create the photo.

Every of the above mentioned cams needs approx. 2 - 3 sec. to zoom from wide to tele-end.usually you do not get the right zoom-position immediately, so you have to zoom and than to reposition the zoom a little bit.

That needs time, I thing 2 - 3 seconds with the electric zoom-engine.

And this cam has an manual zoom-ring, so you need only 1/2 of a second to bring the zoom in right position.

Speed is the main advantage of my X 10 and I think this will also be the main advantage of the XF1 - the second is their sice, it's real pocekable.

By photophile (Sep 17, 2012)

Shoots RAW too ?!?! Wow!! This is going to be come an instant classic! Even restaurant dinner snaps can become ´proper´ photographs now. Superb design and features. Anyone who missed out on the f31 can now get another bite at the the cherry - and the some!

By peevee1 (Sep 17, 2012)

RX100 still wins, in both IQ and weight.

By schaki (Sep 17, 2012)

Still the same NP-50 battery as in X10 which had a slight reputation for being power-hungry. Hope that Fujifilm have managed power consumption better this time.
As others have noticed, the slow 4.9 aperture at the long end is a downgrade. The zoom is at least wider now.

By BeanyPic (Sep 17, 2012)

I like the retro look. Fuji needed something different. Price is needed. I will keep my eye on this. I still may go for the Canon S110 as the control Ring makes all the difference. My S95 has been the best compact camera I've ever used.

By JesperMP (Sep 17, 2012)

If you have an S95, then I see no really compelling reson to get S110 or XF1, not unless you suffer from severe GAS.

I have an S95 too. It will be a cople of years before I will consider to replace it as there has come no significantly better camera in its price class. I am attracted to RX100, but will have to save up for it.

1 upvote
By theranman (Sep 17, 2012)

No mention of price?

Roger Knight
By Roger Knight (Sep 17, 2012)

Simply gorgeous and very classy to look at. Function, form and style.
It looks like it will be good to hold too.
I can see no downsides with the design at all.
Fuji are really becoming an "A" league player.

unknown member
By (unknown member) (Sep 17, 2012)

D@MN!! another EXR sensor.

By D1N0 (Sep 17, 2012)

Looks great, but a bit too snobistic for me (prefer x10) Good to see compacts are maturing more and more. Bigger sensors, better handling and iq. This will be a real alterative to the Canon s110

Comment edited 5 minutes after posting
By JesperMP (Sep 17, 2012)

The big difference between X10 and XF1 is that the latter is actualy truly pocketable. It means you can have it with you all the time and not just some of the time. To get to that pocketable size you have to accept some compromises.

1 upvote
Chaitanya S
By Chaitanya S (Sep 17, 2012)

collapsible lens, retro design with horrible ergonomics. Thanks but no thanks.

By wyoming (Sep 17, 2012)

i usually hate the retro looking on a camera but i think this is very nice.
problem with theese high quality compatc is that they aren't that compact anymore.

By Xellz (Sep 17, 2012)

It's one of those cameras that attract attention simply with looks and good performance is nice addition :D

By CAcreeks (Sep 17, 2012)

Despite the retro design, which everybody seems to think is great, this looks exactly like my F750 except for the lens, and the F750/F770 are 16 Mp.

By ZAnton (Sep 17, 2012)

f/1.8 on the short end - good
f/4.9 on the long end - bad

By PeteGeordie (Sep 17, 2012)

f3.4 at 35mm!

By JEROME NOLAS (Sep 17, 2012)

Beautiful, with manual zoom, must have camera!!! Great job Fuji.

By Jens_G (Sep 17, 2012)

RX100 has a larger sensor, (probably) better AF, more features.
Will have to wait for the reviews...

By tiberiousgracchus (Sep 17, 2012)

oozing with Coolness. Together with a quality build. really a must have !

By ezradja (Sep 17, 2012)

gorgeous nevertheless

1 upvote
Digital Suicide
By Digital Suicide (Sep 17, 2012)

I must say, it does look sexy. And metal always wins over plastic. Good effort from fuji.

By Marty4650 (Sep 17, 2012)

Once again, Fuji produces a mouth watering camera.

You really have to give Fuji credit. They create such beautiful and well made specialty cameras that you don't even mind a white orb or two.

If I had the means, I would buy them all (meaning the XF1, XE1, X1-Pro, X10 and X100.) Their superzooms and normal P&S cameras are uninspired and mediocre, but their specialty cameras are to die for.

By HowaboutRAW (Sep 17, 2012)

The X10 and the X100 both had a few problems and the AF on the XPro1 is not great (it may have been fixed) and MF isn't real good either.

1 upvote
By dormcat (Sep 17, 2012)


"Their superzooms and normal P&S cameras are uninspired and mediocre"

Nowadays, yes, but back in the days of S9600, S100FS, and F31fd those were among the best superzooms and P&S money could buy. I still use my S100FS for all-in-one (telephoto shots in particular) whenever I feel carrying my D700 + lenses would be too heavy for traveling.

Roger Knight
By Roger Knight (Sep 17, 2012)

I'm with you Marty

By fakuryu (Sep 17, 2012)

I love it! Must be the sexiest PnS out there!

1 upvote
By b534202 (Sep 17, 2012)

Geez, they have the XF mount, and now an XF1 camera that is not related? All they needed to do was come up with 2 letters for the camera's name that isn't confusing.

Comment edited 25 seconds after posting
By stuntmonkey (Sep 17, 2012)

Not sure who it will do in this increasingly crowded market space, but that's some striking product design right there. Put this side by side with the classic F-31d and it's like the cameras came from two different companies.

By HowaboutRAW (Sep 17, 2012)

Someone who appreciates high quality lenses will seek this out.

Someone who doesn't want to spend $650 on the Sony RX100, which doesn't have a filter mount.

Though Fuji will shoot themselves in the foot by going with Silkypix, like Panasonic and the LX5 and probably the LX7.

By ChristianHass (Sep 17, 2012)

Not sure why you mention the lack of filter mount for the RX100, this camera doesn't have a filter mount either.

Total comments: 35