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SLR Magic to show four prototype lenses at Photokina

By dpreview staff on Sep 15, 2012 at 12:04 GMT

Photokina 2012: Hong Kong lens maker SLR Magic will be showing four prototype lenses for mirrorless cameras at Photokina - 25mm T0.95, 35mm T0.95, 35mm T1.4, and 23mm F1.7 designs. The SLR Magic HyperPrime 23mm F1.7 has been completely redesigned from the previous version, and will be introduced in February 2013 at an MSRP of US$399 in Micro Four Thirds, Sony E and Fujifilm X mounts. The SLR Magic CINE 35mm T1.4 will be made in the same mounts, and go on sale in December 2012 for US$279. Meanwhile the 25mm T0.95 and 35mm T0.95 are based on the existing 50mm T0.95 design, and will cost US $649 and US $1,249 respectively. All will feature manual focus and aperture control.


Press release:

SLR Magic to show 25mm T0.95, 35mm T0.95, 35mm T1.4, and 23mm F1.7 prototype lenses at Photokina 2012

SLR Magic HyperPrime 23mm F1.7 for Fujifilm X

Hong Kong, September 15th, 2012.

During Photokina 2012 in Cologne, Germany (September 18-23), SLR Magic will present attractive new CINE products as well as its Toy Lenses, all of the highest technical quality. Among them, will be a new SLR Magic CINE 35mm T1.4 lens in stores by the end of 2012. SLR Magic would like to invite all participants of Photokina fair held in Cologne to visit our stand in Hall 3.1 B059.

SLR Magic will present its entire range of camera lenses, cine lenses, spotting scopes, and camera accessories during Photokina.

A major attraction is a high-performance mirrorless format cine lens with manual focus. With a focal length of 35mm and aperture of T1.4, this lens joins the family of cine lenses designed for demanding users. The reason why the 35mm T1.4 lens is not in the HyperPrime series is because T1.4 is not the fastest speed we can design for this 35mm lens.

Ever since the release of the HyperPrime CINE 12mm T1.6 lens, cinematographers have been requesting for a set of HyperPrime CINE lenses. In addition to our new CINE 35mm T1.4 lens, we will also showcase our 25mm T0.95 (MSRP: US $649) in mFT and 35mm T0.95 (MSRP: US $1,249) in mFT, X-mount and E-mount concept lenses that are based on the optical design of the HyperPrime CINE 50mm T0.95 lens.

Due to difficulty to source a particular material to manufacture the HyperPrime 23mm F1.7 for E-mount announced on December 8th 2011 it was discontinued within 3 months of launch. During this time, we have re-designed the lens, increasing image quality across the frame yet keeping the lens size and price similar to the original. The new design also supports mFT and X mount cameras.

All details concerning the optical type and physical size of the lens will be published at a later date. The SLR Magic CINE 35mm T1.4 lens in mFT, X-mount and E-mount (MSRP: US $279) will be introduced for sale in December 2012. The SLR Magic HyperPrime 23mm F1.7 (MSRP: US $399) in mFT, X-mount and E-mount will be introduced for sale in February 2013.

SLR Magic CINE 35mm f/1.4 for Micro Four Thirds

SLR Magic CINE 35mm f/1.4 specifications

Focal Length (35mm equivalent)    • 70mm [Micro Four Thirds]
 • 52mm [APS-C]
 • 80mm [Black Magic mFT]
 Minimum Focus Distance  0.3m
 Maximum Aperture  T1.4
 Minimum Aperture  T16
 Optical Design  8 elements, 8 groups (4 x Tantalum)
 Lens Length  70.3mm
 Lens Weight  370g
 Filter Thread Diameter  52mm
 Mount  • Micro Four Thirds mount
 • E mount (NEX-VG900 is not compatible)
 • X mount
 • Black Magic Cinema Camera mFT mount

SLR Magic HyperPrime 23mm F1.7 specifications

 Focal Length (35mm equivalent)  • 46mm [Micro Four Thirds]
 • 35mm [APS-C]
 • 52mm [Black Magic mFT]
 Maximum Aperture  F1.7
 Minimum Aperture  F22
 Optical Design  9 elements, 8 groups (4 x Tantalum)
 Lens Length  61.3 mm
 Lens Weight  265g
 Filter Thread Diameter  49mm
 Mount  • Micro Four Thirds mount
 • E mount (NEX-VG900 is not compatible)
 • X mount
 • Black Magic Cinema Camera mFT mount

Additional images

 SLR Magic CINE 35mm f/1.4  SLR Magic HyperPrime 23mm F1.7

Comments

Total comments: 114
neo act
By neo act (Oct 13, 2012)

SLR Magic HyperPrime 50mm F0.95 review - WANTED!

0 upvotes
peevee1
By peevee1 (Sep 20, 2012)

Manual focus, manual aperture, not even the primitive electronics to fill in EXIF in 2012 is super lame. Don't they have a single EE on payroll?

0 upvotes
Toys Samurai
By Toys Samurai (Jan 21, 2013)

I agree with you, to a certain degree ... I am not so sure I would trust my Nex-5's auto-focus with a F0.95 lens. I mean, just a tiny little bit calculation and the object will be off focus significantly. A lens that fast won't leave much room for error.

0 upvotes
rescuer
By rescuer (Sep 17, 2012)

HOW DO i GET THIS 2 FINGERED STRAP THAT IS SHOWN ON THE FUJI xPRO 1 (ABOVE) ?
tHANKS

2 upvotes
SLR Magic
By SLR Magic (Sep 28, 2012)

email sales@noktor.com

0 upvotes
rescuer
By rescuer (Sep 29, 2012)

thanks

0 upvotes
flipmac
By flipmac (Sep 16, 2012)

It's interesting that there is no Samnsung NX version. Could be a technical reason as the flange distance of Samsung NX is much longer than other mirrorless and image won't focus. That said, I'm surprised that there is no Canon EF-M version.

Flange distances:
Fujifilm X-mount - 17.7 mm
Sony E-mount / Canon EF-M - 18 mm
Micro Four Thirds System - 19.25 mm
Samsung NX mount - 25.50 mm

Comment edited 44 seconds after posting
1 upvote
magneto shot
By magneto shot (Sep 17, 2012)

samsung nx mount has no future for market share...
canon EF-m has no future for market share...

next question...

Comment edited 36 seconds after posting
1 upvote
samhain
By samhain (Sep 16, 2012)

Very cool!

0 upvotes
magneto shot
By magneto shot (Sep 16, 2012)

Since my brief review of the prototype here, a series of first production models were bought by “testers” for around 60% of the retail price in exchange for feedback. And apparently, the lens has failed in its performance. I saw first hand a loose ring on Todd Hatekayama’s lens. And Facebook is now seeing many complaints regarding the len’s inability to focus at infinity in addition to loose rings.SLR MAGic has been blaming it on packaging in shipping, even when there was no shipping involved. Because of the commotion, Steve Huff, who raved unusually much about the lens and pushed for people to buy of check it out quite heavily on his site, placed an update asking people to hold off on buying.

taken from : http://leicaliker.com/2012/05/05/steve-huffs-los-angeles-workshop-2012-slr-magic-hyperprime-50mm-f-0-95-noktor-lens/

6 upvotes
Francis Carver
By Francis Carver (Sep 16, 2012)

Thanks for that, magneto, I particularly liked this part:

"What a shame. SLR Magic is just ruining it’s potential as legitimate brand when it shuns its first most devoted and even forgiving customers. If SLR Magic wants to stay in business, it needs to do major damage control by immediately offering full refunds to all those who cancelled pre-orders and provide a prompt and complete warranty service or full refund option for those who already have it. In other words, SLR Magic needs to own up and suck it up. Although, I think it might be kind of late."

Maybe, just possibly releasing confusing press releases every few months is not going to make a company like SLR Magic of China/Honk Kong a lasting and reputable company?

2 upvotes
adech
By adech (Sep 16, 2012)

The complaints on facebook was due early prototype testers not willing to return the lens for service. I heard they had 3 years period to have the prototype lenses repaired during warranty period. I have Leica lenses with issues and I send them in and it takes 2-3 months to have them repaired. No one makes a perfect lens. I use their 12mm T1.6 lens and it is a great lens. The SLR Magic lens was also used in the Philip Bloom Genesis film. http://philipbloom.net/2012/09/15/genesis/ Probably the GH3 prototype. Do you know if Todd Hatekayama sent back this prototype lens for service? I know someone who has the 50mm T0.95 LM lens in Hong Kong and has no issues. http://www.flickr.com/groups/50mmt095lm/pool/with/7629897598/#photo_7629897598

0 upvotes
sgoldswo
By sgoldswo (Sep 17, 2012)

Whatever adech is smoking it must be good stuff. why did every major review site that had one of the these slr magic lenses post a warning about them falling apart in use? It was SLR magic who told customers it was glued together - not screwed and glued but glued and that is why they had QC issues.
As to these being beta or prototype lenses they were described as the first batch of release lenses when I ordered mine. I suspect revisionism is in full swing now.
A read of this thread is likely in order for anyone purchasing anything from slr magic: http://www.l-camera-forum.com/...-forum/219911-slr-magic-50mm-f0-95-m-16.html
See also the warning at the top of Steve huff's review:
http://www.stevehuffphoto.com/...50-lm-t0-95-leica-mount-lens-rolling-review/

1 upvote
magneto shot
By magneto shot (Sep 17, 2012)

Fancis,
while its perfectly understandable to have issues with new lens, the fact that the company refused to acknowledge it is a big warning sign to any potential buyers. Such culture of using shoddy parts where it cant be seen by customers could only mean that the lens are not built to last, and there is just no confidence on buying from a company this way.
Quoting usage from Steve huff or anyone else aint gonna help cause 6 months down the road you will get the same "recommenders" backing out while u already spent ur hard earned cash on it

Comment edited 2 times, last edit 4 minutes after posting
1 upvote
SLR Magic
By SLR Magic (Sep 18, 2012)

Why read the rumors. I talked to Steve Huff and he said he has no issues with his lens. He posted it because we charge a fee for cancellations since paypal does not refund fees back to international sellers even when cancelled. If you followed the forums Terrance from Canada explained about the fees as we worked with him to get the fees back. The others did not bother to all paypal to fight for the fees.

We did not say the lens was glued together. The thread lock got loose since we did not use enough for a few of the prototype lenses. If you look on flickr you can see different users post great photos online and no one has issues.

THe people complaining has a three year warranty. They did not want to get their lens serviced and we cannot help them. The commited to another leica lens purchase and had enough play with the HyperPrime only which is very unfair to us. We have great customers who send their lens and camera in for lens cal and we return it to them with all issues fixed.

0 upvotes
SLR Magic
By SLR Magic (Sep 18, 2012)

I personally have an M9 that is with Leica for calibration with the Noctilux and it takes time. It has been shipped to Solms twice and with get excellent customer service we can send it back for a third time to have the issue fixed. The focus ring position is incorrect and RF cam of camera is incorrect. They said I only have to pay for shipping fees to ship it back. The moral of the story is when you have an issue with a lens you need to be responsible to ship it back for service and not demand for refund because of another lens purchase.

I would like to invite the two of you or anyone else to visit our booth at Photokina to try the lens for yourself instead of spreading rumors that are wrong in the first place.

I will wait for anyone in Hall 3.1 B059. Just to make sure I am around please let me know ahead of time by emailing support@slrmagic.com so all these fake and negative rumors can finally end.

Kind rgds.,
Andrew

0 upvotes
car crocodile
By car crocodile (Sep 18, 2012)

Andrew... You can not be for realsies right?

Thanks for your 'personal' email address there.

How about incorperating a two week money back garuntee? Or a month. or something?! Get people to like your lenses. Instead of been a fool and finger pointing to lieca so your company doesn't look so bad. Poor marketing. Own up to past mistakes instead of complaining about other companies with no legit evidence.

0 upvotes
GAEMSPGE
By GAEMSPGE (Sep 19, 2012)

I have owned the MFT 12mm f1.6 for months now and SLR has been stellar in their support. This lens has been flawless and has produced incredible IQ. I am interested in how many negative complaints are with folks who actually own one of their lenses. As for prototypes, if you are not interested in early adoption (as all companies find issues with any product during this time) leave and come back when the product is refined. It is product dev 101.

Thank you SLR for offering alternatives and now that I have the Fuji XP1 I will be eager for your new lenses.

0 upvotes
sgoldswo
By sgoldswo (Sep 19, 2012)

Andrew,

I appreciate you are trying to run a business and you likely didn't set out to offer a defective product but:
*Why are there so many reports and warnings of problems with the relevant M mount lens? I don't think Leica employ shills even if other brands do. Anyone who thinks I'm one should check my history - I'm just an aggrieved customer who didn't get all of his money back.

*Whatever the costs you incur through paypal, why put yourself and customers in a position where you pass on your costs of payment processing to them when they've asked for a refund? No one forced you to use paypal or charge in USD.

*Why describe the faulty lenses as prototypes when you were telling customers they were the first batch at point of ordering?

*In any event, another relevant link: http://lavidaleica.com/content/slr-magic-hyperprime-lm-50mm-t095
Potential purchasers should read the important update.

0 upvotes
SLR Magic
By SLR Magic (Sep 27, 2012)

Car crocodile, the same people complaining on forums had the lens for two months or more and well over one month. Reason for return and wanting money back rather than service was due to financial reasons for buying a Noctilux 18months ago that just arrived and also needing money to buy a 50 Summilux that was found for cheap in Hong Kong. Can you still comment with your reputation on this forum for the above two reasons for return?

0 upvotes
SLR Magic
By SLR Magic (Sep 27, 2012)

sgoldswo I talked to Michael from Lavidaleica and he admitted the lens had a dent when sent to him from the previous reviewer and denied it was incurred by him during the review. This could be the reason of the lens inaccuracy.

Stephen Pattersons lens was also sent to Erwin Putts for months now and he had no issues with focusing. Many people came to try the lens at Photokina as well and no one had focus issues. for the three that had issues They tested their own Leica lens and Leica M9 on a focus target chart I brought along and determined their camera needed recalibration and was not lens issue. I would say 5 people came with their M8 and M9 fresh pub of the customer service box from Leica in Solms and all had perfect focus with the HyperPrime.

0 upvotes
SLR Magic
By SLR Magic (Sep 27, 2012)

Regarding fees even if bank transfer is used there will be non refundable transaction fees from the bank. In your case you can fight with PayPal for the fees as it is not charged by us. as customer Terrance from Canada fought with Paypal to get the fees back and he did. But if you do not want to fight with PayPal then those are transaction fees charged.

Another example is I cancelled my car reservation in Europe at Photokina at AVIS car rental and there is 7% cancellation fees to process the refund. The car was too small to fit the luggage and I need to take the train instead. It is the case everywhere internationally as banks charge fees even if you do not use the service in the end!

0 upvotes
SLR Magic
By SLR Magic (Sep 27, 2012)

The two testers were volunteers and had lenses a month before the first batch. I guess you can call their batch the test batch. They had the choice of an exclusive Stealth Black that was sold on eBay from auction for over $5,000 USD two times and is not the regular black version. The production first batch did not have issues found in the tester batch from Steve Huffs workshop were the volunteer tester program was offered. All volunteers were given a big discount for being testers and were offered 3yrs warranty as well to service their lens whenever needed. The two that complained all over the Internet only wanted money for financial reasons and did not want to have a good copy at all. The discount is enough to cover for shipping the lens back 17 times for service by UPS. Complaining and not sending back for service would not solve any problems. If you received the lens and had problems then it is something to discuss about.

0 upvotes
SLR Magic
By SLR Magic (Sep 27, 2012)

If you read rumors and get worried and ASSUME there will be problems then there is not much we can do. People who visit us at Photokina are all very excited about the lens and sent us back photos to share. Some were surprised to see the lens with screws as some website rumor said the whole lens was glued together and it was clearly not the case when they saw the actual lens. In fact they were shocked to see how much rumors can twist things up.

0 upvotes
SLR Magic
By SLR Magic (Sep 28, 2012)

magneto shot, I have emailed Todd Hatakeyama as of today (9/28/2012) and he said he had no loose ring issues as you suggested you saw first hand. Further, there is only person called Todd that received this lens as of today. If there was any loose ring issues I am sure we would have known about it first hand from the owner before hearing from you because the lens would need to be serviced.

0 upvotes
SLR Magic
By SLR Magic (Sep 28, 2012)

sgoldswo
This is quoted from condition number 4 for the LA workshop¬ volunteer program on Feb 8th by email to interested participants. Steve Huff has a copy at the time as well. We clearly stated that the lenses they will receive are pre-production samples only. There is a typo of "issued" that should be "issues" but does not affect warranty terms. The two volunteers had their pre-production lenses in April and those were NOT the first production lenses.
"4) there will not be any packaging or instruction sheets to come with the lens, because they are not being designed or made yet. We will send our lens with a plain brown carton box, which cause less issue with customs. As these are pre-production lenses, there maybe issued that will come up unexpectedly, but we will fix any minor problems on these lenses, and they come with a 3 year warranty on parts & labor."

0 upvotes
SLR Magic
By SLR Magic (Sep 28, 2012)

One of them said if the lens had no issues they are happy to keep the lens. If he meant what he said, why did he not send the lens in for service? If camera and lenses do not require servicing then why are there warranty periods and service centers worldwide by so many brands?

0 upvotes
SLR Magic
By SLR Magic (Sep 28, 2012)

They had the lens for 2 months already. We offered the lens to be serviced in 2 days while they were in Hong Kong but they refused. We then offered 24 hours service and they still refused. One bought a Noctilux and the other found a good deal on a 50mm Summilux in Hong Kong and they demanded for money back because they said they do not need two 50mm lenses. These two lenses were used for over one month. The issue of these two lenses were minor and can be serviced within two days during their stay in Hong Kong. Two days for service would have been more reasonable but 24 hours service is the best we can offer considering the discussion was in the afternoon. If it was major as the two claimed, two lenses couldn’t be serviced within one day. The whole issue was a buyer’s remorse.

0 upvotes
Daniel74
By Daniel74 (Sep 16, 2012)

There is no arguing - the brand name sucks!

As for the product - well people were skeptical about Samyang and they were able to produce some very impressive lenses (like the 14/2.8, 35/1.4 and the 85/1.4), albeit heavy and bulky.

I've been shooting with the 50mm T0.95 and it won me over with superb image quality. Again the weight and the bulk will be a concern to many not to mention some trouble with the build quality in rangefinder-coupled version. But that they were able to produce a lens of this calibre, shows to me that this guys are serious.

Once they get their act 100% together, they will be a force to be reckoned with. And by that time, they will probably be called something other than SLR Magic.

There is a lot of BS written about them that smacks of racism and bigotry. Well the same things used to be said about Japanese manufacturers back in the day and they have proved the critics wrong.

Comment edited 2 minutes after posting
2 upvotes
SDPharm
By SDPharm (Sep 16, 2012)

> There is no arguing - the brand name sucks!

I wouldn't go as far as saying it sucks, but it's ironic to say SLR Magic producing lenses for mirrorless cameras. By definition, an SLR has to have a reflex mirror.

6 upvotes
Slobodan Blagojevic
By Slobodan Blagojevic (Sep 16, 2012)

"... the same things used to be said about Japanese manufacturers back in the day and they have proved the critics wrong."

The critics were not wrong, thus Japanese could not prove them wrong. However, Japanese actually listen to the critics and improved their quality, just as Koreans did more recently. When Chinese do the same, we will give them the same credit.

4 upvotes
Francis Carver
By Francis Carver (Sep 16, 2012)

Jaoan, Korea, and China are all in Asia.

But that does not mean that companies in these domiciles operate all the same. There is also the mind-set and culture. Some still think the customer is always right. Some persecute their own customers. And everything in-between.

0 upvotes
LWW
By LWW (Sep 16, 2012)

The inverse of a well made, well priced, good performing product with an indifferent name - Harley Davidson!

0 upvotes
Slobodan Blagojevic
By Slobodan Blagojevic (Sep 16, 2012)

Has anyone tried to explain to the manufacturer that R in SLR stands for "reflex," i.e., mirror, thus making it just as ridiculous for mirrorless cameras as the whole name itself (otherwise more appropriate for, say, p3nis-enlargement pills)?

3 upvotes
Jan Kritzinger
By Jan Kritzinger (Sep 16, 2012)

Do you think anyone has ever tried explaining to Canon that a canon is a....

nah, too easy...

2 upvotes
MarkByland
By MarkByland (Sep 16, 2012)

@Jan: Just curious if you've ever read the history of Canon and actually know what the word means?

Luckily, Kwannon is a merciful goddess.

Comment edited 5 minutes after posting
2 upvotes
magneto shot
By magneto shot (Sep 16, 2012)

so basically buying from canon is idolatry! XD

0 upvotes
MarkByland
By MarkByland (Sep 16, 2012)

In the mid 30's, Kwannon/Kwanon then changed the name to Canon which translates to 'Standard of Judgement' in ancient scriptures.

1 upvote
The Customer
By The Customer (Sep 17, 2012)

They should ALSO be reminded that the Reflex is a lonely child, waiting by the park (and that the Reflex is in charge of finding treasure in the dark)! :)

1 upvote
car crocodile
By car crocodile (Sep 18, 2012)

Silly Jan Kritzinger. The 'cannon' you are referring to has two 'n's' and was/is often found shooting out 'cannon' balls. The other 'Canon' with one 'n' is often mentioned when describing something of high importance, value or standard. As in, Twilight was not written by a canonical author. Or. SLRMagic will never hold a place in the photographic canon as the name is stupid. The 'R'? Mirrorless cameras don't have a mirror. Now i am just as confused as you to begin with. :/

0 upvotes
car crocodile
By car crocodile (Sep 18, 2012)

Just saying... completely different words brah. (sorry, I am a writer)

In other words...

Canon's brand name = highly thought out (given its simarlarity to the previous name, however two completley different meanings)

SLRMagic's brand name = Dumb. The R? Is a Roose. Why not call themselves Micro 4/3rd's Magic? Yeah? Yeah? I expect calls from their head office soon. :)

Comment edited 3 minutes after posting
0 upvotes
Jan Kritzinger
By Jan Kritzinger (Sep 16, 2012)

You know why I trust them?
Because this is the second time they are releasing the 23/1.7. The first time round they scrapped the design because they were not happy with corner sharpness wide open. In my opinion, the lens IQ of the first version was acceptable for the price point, and still, they were not happy with it. This clear reluctance to release a product that they are not happy with proves to me that they are in it for the long haul.

I am going to buy a Nex 6 just so that I have in-EVF focus peaking for the 23/1.7.

Comment edited 38 seconds after posting
4 upvotes
frosti7
By frosti7 (Sep 16, 2012)

I can repeat every word you wrote.

0 upvotes
Francis Carver
By Francis Carver (Sep 16, 2012)

So, these smart guys realize they released a total dud -- only 3 months AFTER they released it? How about doing some QC BEFORE they release something, huh? Too much to ask, you say?

0 upvotes
Jan Kritzinger
By Jan Kritzinger (Sep 16, 2012)

That 23/1.7 is a good reason to get a Nex 6 if ever there was one. Focus peaking in EVF will be marvelous.

2 upvotes
Documensony
By Documensony (Sep 16, 2012)

These lenses come in mft, E and X mounts ... so what happened to Samsungs NX mount??

0 upvotes
George Veltchev
By George Veltchev (Sep 16, 2012)

Seems that Samsung is a small player for the well established SLR Magic .....

3 upvotes
FTW
By FTW (Sep 16, 2012)

http://leicaliker.com/2012/05/05/steve-huffs-los-angeles-workshop-2012-slr-magic-hyperprime-50mm-f-0-95-noktor-lens/

Just for those that think bad about DSLR Magic, read the compare test Stev Huff made with 50-0.95 DSLR Magic and the same in Leica Noctilux. You'll be surprised.

3 upvotes
EMA78
By EMA78 (Sep 16, 2012)

Please also read that written in bold face on that same page (a bit further down under "Update: July 14, 2012")... Doesn't look too good... :-(

4 upvotes
Francis Carver
By Francis Carver (Sep 15, 2012)

"Hong Kong lens maker SLR Magic will be showing four prototype lenses for mirrorless cameras at Photokina - 25mm T0.95, 35mm T0.95, 35mm T1.4, and 23mm F1.7 designs. The SLR Magic HyperPrime 23mm F1.7 has been completely redesigned from the previous version, and will be introduced in February 2013 at an MSRP of US$399 in Micro Four Thirds, Sony E and Fujifilm X mounts. The SLR Magic CINE 35mm T1.4 will be made in the same mounts, and go on sale in December 2012 for US$279. Meanwhile the 25mm T0.95 and 35mm T0.95 are based on the existing 50mm T0.95 design, and will cost US $649 and US $1,249 respectively."

Read the above mess 3-times, yet still not knowing what exactly is coming out when, in what lens mount(s), and for how much?

Hey, how about doing it this way?

Talk about LENS #1 first.

Next, move on and talk about LENS #2.

Then talk about LENS #3.

Wrap-up with LENS #4.

Thanks!

7 upvotes
FTW
By FTW (Sep 15, 2012)

You said it. Don't know who was the expert who wrote this, but you have to print the text 4 times and then black out all you don't need before you see the light in that report. But, anyway, nice to see some movement on the mirrorless lens market.

1 upvote
Richard Schumer
By Richard Schumer (Sep 16, 2012)

*"Hong Kong lens maker SLR Magic will be showing four prototype lenses for mirrorless cameras at Photokina - 25mm T0.95, 35mm T0.95, 35mm T1.4, and 23mm F1.7 designs.

The SLR Magic HyperPrime 23mm F1.7 has been completely redesigned from the previous version, and will be introduced in February 2013 at an MSRP of US$399 in Micro Four Thirds, Sony E and Fujifilm X mounts.

The SLR Magic CINE 35mm T1.4 will be made in the same mounts, and go on sale in December 2012 for US$279.

Meanwhile the 25mm T0.95 and 35mm T0.95 are based on the existing 50mm T0.95 design, and will cost US $649 and US $1,249 respectively."*

Izzat better? And not one word was changed....

N.B.:Back in the day, stylebooks recommended at least two sentences per paragraph, but nowadays they ought to throw out that rule for ad copy.

Comment edited 5 minutes after posting
1 upvote
King Penguin
By King Penguin (Sep 15, 2012)

Amazed by the predudice people have over a company name.... For instance the LG brand, quite well known and respected, stands for Lucky Goldstar and then there is the powerful Mitel Corp. (US), makes a lot of the insides of phones, well it started life as Mike and Terry's Lawmowers (Mike & Tel)
What about the sports car company TVR, that's the shortened first name of the founder, Trevor........need I go on?

7 upvotes
slncezgsi
By slncezgsi (Sep 15, 2012)

I agree. While I can not judge the mechanical quality of the SLR Magic products - I have seen some work with their M-mount 50/0.95 and it was on pair with Noctilux (if not better). So let them make the lenses and judge on the performance rather than name.

4 upvotes
Mr Fartleberry
By Mr Fartleberry (Sep 15, 2012)

I know I'm holding out for the Lucky Golden Happy model.

0 upvotes
King Penguin
By King Penguin (Sep 16, 2012)

Ha ha, very funny......in the US it's going to be branded the Firefox Macho Sharp Shooter, I believe :)

0 upvotes
car crocodile
By car crocodile (Sep 18, 2012)

It is a silly brand name as it is stating that the brand does SLR lenses when it does not. It does M43rd lenses. TVR etc.. perfectly acceptable names considering they arn't telling fibs on what their company actually does. They just don't tell us. Perhaps i will release a line of compact cameras and call them fullframePRO Magics? You don't see my point?

0 upvotes
Jun2
By Jun2 (Sep 15, 2012)

Their 12mm T1.6 is good lens based on the reviews, are selling well. Their lens are mainly for video, less demanding on the resolution, but more demanding with good manual focus, aperture ring etc. I will follow the reviews. I haven't bough 12mm T1.6 because I have Olympus 12mm f2.

0 upvotes
Jun2
By Jun2 (Sep 15, 2012)

The company started on making toy lens, now get into serious lens making.

0 upvotes
chadley_chad
By chadley_chad (Sep 15, 2012)

Its stories like this that really highlight the newbies! People, don't diss a brand because of the stupid name before you've done some homework!

7 upvotes
Cane
By Cane (Sep 15, 2012)

These same people are the reason a certain company can put 256k screens in $2500 cameras in 2012 all due to a red dot and sell them.

3 upvotes
lxstorm
By lxstorm (Sep 15, 2012)

Some people never handle _OPTICAL RANGEFINDER_ and therefore do believe that LCD does matter on a _OPTICAL RANGEFINDER_

And yes guys who ever purchased Leica M lenses new from stock and use them do have valuable opinion about Leica M IQ.

2 upvotes
micksh6
By micksh6 (Sep 15, 2012)

2 chadley_chad:
SLR magic brand is known for rebranding $20 Fujian (Chinese) CCTV lenses into "toy" lenses for m4/3 and E-mount and selling them for $120 and more.

It is also known for (reportedly good) 12mm F1.6 lens for m4/3 but very few people got this lens. Maybe it exists but only in single digit quantities in the world.

Can you tell physical address of SLR Magic headquarters? I couldn't find it. It's hard to trust a company without physical presence.

And the last known thing about SLR Magic was the story with their long awaited premium 50mm T0.95 lens. fermi shared the link previously in this thread - serious reliability problems.

The last info was about a month ago saying that there is no new info from them: http://forums.dpreview.com/forums/read.asp?forum=1041&message=42300568

I'd say it's a typical vaporware. But since you advise to do a homework before jumping to conclusions, maybe you've done a better homework than me?

2 upvotes
PhotoKhan
By PhotoKhan (Sep 15, 2012)

Attention "People Who Handle Optical Rangefinders":

Your LCDs can be used to review photos AFTER they have been taken.

(This was a public service announcement on behalf of the Society for New Optics Boundaries in Science)

3 upvotes
Der Steppenwolf
By Der Steppenwolf (Sep 15, 2012)

lxstorm: How do you see your images on that rangefinder?

Comment edited 20 seconds after posting
1 upvote
FTW
By FTW (Sep 16, 2012)

So much polemics about rangefinders. Leica can be what it wants, the main power is in the lenses, not in the body. Buying a Leica rangefinder is a question of "want or not want" and buy it a any price to say, "I ow one". It's like Mercedes Benz, you pay 50% for the material you get and the other 50% for the Y in the ring. Leica M9 is far from making the best shot, it can not, or hardly, compete in picture quality with NEX-7 or D800 anyway. It is a toy for those who absolutely want a rangefinder, that's all. If you want that, pay that. The same counts for Fuji's X1 Pro, fantastic IQ in a horrible designed body. Now, if anyone will convince me that a Leica lens produces for 3000$ more sharpness or IQ, I'm ready to study the case.
Every second a sucker gets born and the industry with products for suckers that do not know how to throw money away will never turn to bankruptcy. It cost a bit more to be different, that's old school.

0 upvotes
chadley_chad
By chadley_chad (Sep 16, 2012)

Micksh6

Nope, haven't done my homework as well as you ... Well done, gold star (yawn). FYI I got the 12mm AND I have the 'toy lens' (which for the £18 I paid represents great value and is a lt of fun)

Me thinks somehow you didn't get the point I was making :-)

1 upvote
Edmond Leung
By Edmond Leung (Sep 15, 2012)

I am living in Hong Kong but never heard this brand.
Nowadays, manufacturing industry in Hong Kong is rare. I think it is made in China but the company is registered in Hong Kong.
Don't expect too much from the products made in China.

Hong Kong is already part of China, but the people in Hong Kong (even the people in Mainland China too!) will not buy the products from China if they have money in their pocket.

Comment edited 14 minutes after posting
7 upvotes
Jun2
By Jun2 (Sep 15, 2012)

Their lenses are actually quite good.

1 upvote
Claudio NC
By Claudio NC (Sep 15, 2012)

Edmond,
thank you for writing this clarification, I was not aware that people in Hong Kong prefer not buy the products from China, this say a lot.

3 years ago I had purchased, for Sony NEX, a cheap lens marked with this name, right now I do not remember the focal length, maybe it was about 25 ... 30mm, perhaps was f/1.4.

But the build quality was very poor, although new, the blades of the diaphragm, made ​​of gray iron, semi-gloss (so too reflective) were partially already rusted.
The optical performance just as ridiculous, with only the center of the frame, just mediocre, also at f/8.
Was good perhaps to do dreamy images, almost all blurred, but really nothing more, as Jun2, have said here up, a toy lens.
I sent it back and they were sorry that I have not appreciated their lens...

Now this brand seems to be the same, but the quality is like that of one of the most big and famous, really light-years of difference.

0 upvotes
Bali_Mirage
By Bali_Mirage (Sep 15, 2012)

"Don't expect too much from the products made in China."

Right. I won't expect too much of my Made in China products from Apple. Out of curiosity, where was your computer made and by who? Icelandic elves with magic dust?

5 upvotes
Francis Carver
By Francis Carver (Sep 15, 2012)

Stuff "MADE IN CHINA" is usually total junk. And now they are getting into making and exporting cars -- in Australia, you can already buy a Chinese made car! Good luck with that one.

This "SLR Magic" is apparently in the business of manufacturing press releases at fixed time intervals, and then not delivering on them. They always have some nifty excuse when the deadline that they themselves had announced comes and passes. I am surprised DP Review is even copying something this vague here -- what for?

Also, why would a company release both a 23mm and a 25mm fixed focus lens almost simultaneously? I guess the blew it -- they missed the crucial 24mm focal length, eh? :-)

1 upvote
Tom Caldwell
By Tom Caldwell (Sep 15, 2012)

For much the same reason Australians would not buy Japanese cars in the 1960's and later the Korean ones. Now Japanese and Korean cars, television, mobile phones, etc are accepted and commonplace, Hondas come from Thailand and Volkswagens from South Africa. So if the performance is ok and the price is right folks soon enough forget where they are made.
Ha ha - and "Stanley" branded tools "made in China" what next?

Comment edited 3 minutes after posting
1 upvote
FTW
By FTW (Sep 16, 2012)

I can understand you. Every time a piece of hardware or a tool breaks in my place i scream "Chinese junk". China is flooding the market with cheap crappy stuff in all matters. They have quality material too, but then, you pay the price as well. When you live in Asia, and it is known that in all Asian countries there are mainly Chinese who run the business, it is hard to find anything other than Chinese Junk. But, let's give those lenses a chance to be tested and then we see. DSLR Magic lenses can be found on E-Bay. The 35-1.7 is at 149$.

1 upvote
Anthony Fung
By Anthony Fung (Sep 16, 2012)

I live in Hong Kong and have actually seen the brand and the products in a shopping arcade filled with camera equipments in Mongkok. I have also tried it out on my own camera. It is designed in Hong Kong and manufactured in China, just like any other products in any other brands. Though the build quality is not premium grade, it is very good value for money.

0 upvotes
Claudio NC
By Claudio NC (Sep 16, 2012)

Hi Bali_Mirage,

obviously here we were not talking about products (electronics, optical, mechanical, etc.) built and only built in China, so built-produced-assembled, according to standards and controls imposed by companies in the rest of the world, this seemed obvious.
The distinction between something like Motorola, HP, Apple, Cosina for Zeiss, etc, etc, etc (on one side) and all Chinese industries, with Chinese engineers and Chinese (copied) know-how (the other side), it should be quite evident in this speech.

0 upvotes
magneto shot
By magneto shot (Sep 15, 2012)

made in china...and u expect Leica quality.
dont jump on new things by new companies and be wary of "buy buy buy" as signaled by some blogger / reviews.

As also mentioned below in one of the comment :
http://lavidaleica.com/content/slr-magic-hyperprime-lm-50mm-t095

Comment edited 28 seconds after posting
1 upvote
ChrishsChan
By ChrishsChan (Sep 15, 2012)

Made in China, so, they can sent people into the space, a lens, why not, you are too outdated.

2 upvotes
Francis Carver
By Francis Carver (Sep 15, 2012)

Don't get a re-worked Chinese-made CCTV lens for your camera if you can help it.

2 upvotes
Jan Kritzinger
By Jan Kritzinger (Sep 16, 2012)

Don't be a stupid numpty, if you can help it, @Francis

1 upvote
Gully Foyle
By Gully Foyle (Sep 15, 2012)

I'd get a Voigtländer instead.

3 upvotes
Claudio NC
By Claudio NC (Sep 15, 2012)

I have 2 Voigtländer:
28/1,9 Ultron Aspherical_M39
180/4 Apo-Lanthar_PK

The 180mm seem to be very good on all the APS-C frame already at f/4, full open.
The Voigtländer 28mm is good, but not more then good, at least my copy is so.
The Contax Zeiss 28/2.8 is better, give better details (more details and less fuzzy), particullary around the borders of the frame.
Tested on Sony NEX-7 and Olympus OM-D EM-5.

2 upvotes
Jan Kritzinger
By Jan Kritzinger (Sep 16, 2012)

Except they don't make a 23/1.7, and if they did, it would cost at least twice as much. even a 25/4 costs more than the SLRmagic.

1 upvote
nathantw
By nathantw (Sep 15, 2012)

Intriguing lenses, silly company name. I seriously wouldn't give a company any money with a name like SLR Magic. Sounds like a cheap ripoff place.

1 upvote
Der Steppenwolf
By Der Steppenwolf (Sep 15, 2012)

Well, if you judge a product by the name of the company then really that just shows us that you don't know really that much, about anything.

Comment edited 33 seconds after posting
3 upvotes
Peiasdf
By Peiasdf (Sep 15, 2012)

Article on the homepage reads" "Hong Kong lens maker SLR Magic will be showing four prototypeenses for mirrorless cameras at Photokina"

I'll go for Fuji's AF 23 f/1.4 for $200 more.

0 upvotes
adech
By adech (Sep 16, 2012)

You really think the Fuji will cost $579 only? Lets wait and see...

0 upvotes
EDWARD ARTISTE
By EDWARD ARTISTE (Sep 15, 2012)

Must be a real looney to trust this brand. Sounds suspect to say the least.

0 upvotes
Chekr
By Chekr (Sep 15, 2012)

What sounds suspect? SLR Magic make some fantastic value lenses. The 50 hyperprime on MFT is great for its price.

9 upvotes
M Jesper
By M Jesper (Sep 15, 2012)

I agree the name is stupid. But their recent additions are really not.

0 upvotes
flipmac
By flipmac (Sep 15, 2012)

You probably should try or read more about some of their lenses before making such baseless statements. FYI, the 12/1.6 is pretty good.

In the mean time, mind these two quotes:

"What's in a name? That which we call a rose
By any other name would smell as sweet."

"Don't judge a book by its cover"

2 upvotes
hoggdoc
By hoggdoc (Sep 15, 2012)

Marky Boy - do you find the lens you own from SLR SOFT at wide-open? The issue I have seen with the large aperture, in-expensive lens is you can't really use the large aperture because of the softness. Instead you have to stop them down several stops to work around the softness.

1 upvote
Francis Carver
By Francis Carver (Sep 15, 2012)

Exactly right. Unless it's the Voigtländer.

1 upvote
Marky boy
By Marky boy (Sep 16, 2012)

i treat them like paintbrushes - the 0.95 will never be pin sharp wide open , but my copy is surprisingly sharp, currently one of my favourite lenses.

1 upvote
AlBigGuns
By AlBigGuns (Sep 15, 2012)

Couldn't see in the article but perhaps I missed it, are these all manual focus? The 35mm F1.4 is a lens I would like to get, and if it has auto focus then even better.

0 upvotes
Andy Westlake
By Andy Westlake (Sep 15, 2012)

All of SLR Magic's lenses use manual focus and aperture control, I've updated the story to make this clear.

3 upvotes
AlBigGuns
By AlBigGuns (Sep 15, 2012)

Thanks

0 upvotes
Francis Carver
By Francis Carver (Sep 15, 2012)

This latest SLR Magic press release is just as confusing -- probably on purpose -- than all of the SLR Magic previous press releases have been. I checked.

1 upvote
Marky boy
By Marky boy (Sep 15, 2012)

I own three of their lenses on the Sony E Mount and they are amazing for the money

5 upvotes
Luke_S
By Luke_S (Sep 15, 2012)

I would buy one if it had "Disney Magic" written on the front element.

2 upvotes
DavidKennard
By DavidKennard (Sep 15, 2012)

You could always write that on the front element yourself using a Magic Marker.

2 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Sep 15, 2012)

I wrote "Nikkor" on mine with a magic marker, but it didn't help one little bit, no sir.

2 upvotes
Emacs23
By Emacs23 (Sep 15, 2012)

Those are huge. Way too huge IMO.

0 upvotes
Dave Luttmann
By Dave Luttmann (Sep 15, 2012)

Hello...you expect f0.95 to be tiny?

17 upvotes
joejack951
By joejack951 (Sep 15, 2012)

Wonderful demonstration of optical knowledge, Emacs23.

7 upvotes
George Veltchev
By George Veltchev (Sep 15, 2012)

With a ridiculous name like this one I personally do not expect much from the Hong Kong lens maker !

2 upvotes
Xellz
By Xellz (Sep 15, 2012)

Try to check at least, this is already well established brand.

9 upvotes
George Veltchev
By George Veltchev (Sep 15, 2012)

Established ...really ?!

2 upvotes
Dave Luttmann
By Dave Luttmann (Sep 15, 2012)

Yes, very established. The produces a number of Leica mount high quality glass as well.

10 upvotes
fermy
By fermy (Sep 15, 2012)

This is the brand that is known for selling $4K Leica mount lenses that are held together with a glue and disintegrate within a couple of month. See for example, here http://lavidaleica.com/content/slr-magic-hyperprime-lm-50mm-t095

I wouldn't call that "established", rather "beware".

3 upvotes
Daniel74
By Daniel74 (Sep 15, 2012)

I was skeptical as well, but their 50mm T0.95 Cine lens is optically superb. I started a thread at mflenses: http://forum.mflenses.com/slr-magic-hyperprime-cine-50mm-t0-95-f-0-92-m-mount-t52598.html and there are serious reviews linked to there. See for yourself - this lens can deliver sharp, detailed and contrasty images right from wide open. And it is full frame. So they are certainly capable of producing excellent optics.

5 upvotes
TN Args
By TN Args (Sep 15, 2012)

Have you learned something today, George?

5 upvotes
Francis Carver
By Francis Carver (Sep 15, 2012)

SLR Magic is usually about one year late with their actual launches, and then soon thereafter they may discontinue the particular lens, anyhow. They only thing they ship out regularly are their press releases about even more and more 'upcoming' lenses.

1 upvote
Daniel74
By Daniel74 (Sep 16, 2012)

About their built quality - the bad reports have been about the rangefinder coupled version which is of course more complicated. Sure without some serious reassurance from the company that the problems have been addressed, the rangefinder version cannot be recommended. The locktite in itself should not be a concern - Leica have used glue to hold components together too in the past, but if it comes apart within months of use that certainly doesn't inspire one with confidence.

As for my Cine version (which is optically identical but much cheaper due to the absence of rangefinder coupling), the built is very good. I was probably a tad harsh in the review - it looks good and feels quite OK. It does not feel like the Leica lenses I have tried. Optically it is just so good that I thought in the worst case, I will pay someone to put it together properly and still save thousands from the price of the Noctilux.

1 upvote
Total comments: 114