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Canon releases promised Firmware v2.0.0 for EOS 7D

By dpreview staff on Aug 7, 2012 at 18:53 GMT
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Canon has released firmware version 2.0.0 for the EOS 7D. The update, originally announced in June, is the most comprehensive we can think of - significantly expanding the capabilities of the 7D. Changes include improved continuous-shooting buffer depth (to 25 Raws, up from the original 15), customizable Auto ISO, control of audio recording level for video and the ability to re-process Raws and rate images in-camera. The update also enables the use of the GP-E2 GPS module.

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Discuss in the forums

Comments

Total comments: 103
Marvix
By Marvix (Aug 20, 2012)

I think lots of the changes are really cosmetic and not usefull for a photographer.
All the in-camera-editing stuff for example.
But there is a Big Miss I think. I mean the possibility to have the distinct fine autofocus tuning for the max and min focal length of the Zoom lenses.
This is pure software stuff and could reduce a real problem with the Canon-AF-Saga.
The problem is not only saving dollars for the repair centers, but to have poperly focused pics, as those centers most of times don't admit the problem and not accept the lens for recalibration (or they return the lens in the same state you give them!)

0 upvotes
Roger Nordin
By Roger Nordin (Sep 12, 2012)

Being able to develop RAW images while tweaking the settings is a useful addition for photographers on-the-go that want to upload their photos directly over their smartphone 3G/4G data networks.

0 upvotes
MediaDigitalVideo
By MediaDigitalVideo (Aug 19, 2012)

Hi Canon software developers , is it possible to make 2 My Menu options (Green in LCD screen) (pag 238 of EOS7D Manual Firmware 2.0) for Photo & Video Mode seperatly. Thx.

Comment edited 1 minute after posting
0 upvotes
Nathaniel George Weir
By Nathaniel George Weir (Aug 11, 2012)

I discovered minor problem (typo) while trying out the RAW Imaging Processing and resizing an image. When the file is being saved, the camera displays, "Saving edited movie", rather than displaying, "Saving edited image". It is a minor typo and does not affect the saving process. It's not a big deal, but it is rather distracting. I understand Canon makes typos on the foreign language settings on new cameras and later updates them to fix the typos, so I wonder if they will figure it out later and fix it. I don't have this problem on my Mark 3.

1 upvote
Eugene CH
By Eugene CH (Aug 9, 2012)

Yes, an updated manual exists online but this is not useful for peoples who carried the Canon 7D without taken a computer, isn’t? And to print us 292 pages, in A4 or US format is not a solution. Canon, in my opinion, should update the manual, which had been delivered with the 7D not only for actual owners but also for the next purchasers! Somebody who purchases NOW a new 7D, hopefully already with firmware 2.0.0, will receive in the box, I hope, a new manual.

1 upvote
Nathaniel George Weir
By Nathaniel George Weir (Aug 11, 2012)

Apparently, Canon has already designed a new manual for the 2.0 update of the 7D and is shipping them with new and current 7D's.

1 upvote
ShutterbugDougG
By ShutterbugDougG (Aug 9, 2012)

I appreciate Canon's 7D firmware update overview webpage, the short video, additional features page, helpful 1.x/2.x comparison chart; very thoughtful.

I'd appreciate an updated manual - complete, current documentation for new and updated features.

1 upvote
JohnLL
By JohnLL (Aug 9, 2012)

There is an updated manual online, and a page giving the highlights of the new features (separate download).

1 upvote
malkolmzed
By malkolmzed (Aug 9, 2012)

updated 7d to new firmware 2.00 using macosx version, via compact flash card.its lovely.it goes...

0 upvotes
ppastoris
By ppastoris (Aug 9, 2012)

Would be nice if Canon added at least that updated AutoISO feature to 5DMk2 as well :-P. After all it also has Digic4 and they are still selling it.

Comment edited 2 minutes after posting
0 upvotes
Stollen1234
By Stollen1234 (Aug 9, 2012)

i dont think they will do that..they have a new camera instead

0 upvotes
ppastoris
By ppastoris (Aug 9, 2012)

true. though most people wouldn't buy a new camera just because of Auto-ISO feature.

0 upvotes
PicOne
By PicOne (Aug 10, 2012)

I still get MS Vista updates.

1 upvote
ppastoris
By ppastoris (Aug 10, 2012)

Good point.. XP too (and that's 11 year old OS now)

0 upvotes
SDPharm
By SDPharm (Aug 9, 2012)

I wonder why there aren't many hackers who do this type of FW hacks to improve cameras. (I know Lumix GH2 has been hacked to produce super nice videos.) That should be a lot of fun. Imaging porting the best user interface or features from one brand to another.

0 upvotes
sheckwel
By sheckwel (Aug 9, 2012)

Bravo canon, some people think that there will be no 7D Mark 2.
Since the 1.3 sensors cameras are dead, the next 7D will be a killer camera and still adopting the 1.6 sensors with the same and sophisticated AF of the Flagship 1D X and will shoot up to 10 FPS with a bunch of new features, wildlife and sports shooters will be very happy for the next flagship APS C with a stronger and better built.
I am going to start saving like how I did with the 1D X, the current 7D will be outstanding for many years again even when the 7D 2 is out.

3 upvotes
MIKE GG
By MIKE GG (Aug 9, 2012)

is max auto iso apply to video also?

0 upvotes
Stollen1234
By Stollen1234 (Aug 9, 2012)

no..it applies only to images

0 upvotes
WilliamJ
By WilliamJ (Aug 11, 2012)

In fact, according to some sources (what we call a rumor) there might be a 7D Mark 2 (cf: http://www.northlight-images.co.uk/cameras/Canon_7dmk2.html ) and even a 6D (cf: http://www.northlight-images.co.uk/cameras/Canon_6d.html ) in the coming. Wait and see...

Anyway, I'm satisfied of my (updated) 7D and I'm rather considering the buying of a good lens which is as everybody knows fundamentaly the nerve of a good picture.

0 upvotes
jakerock
By jakerock (Aug 8, 2012)

Did your buffer size go up to 25? Mine shows only 23 for some reason... And I have plenty of room on the CF. Then again, I got 34 (black) pictures before slowing down..

Overall, I'm happy about the update

0 upvotes
Canon20Duser
By Canon20Duser (Aug 18, 2012)

I just shot a burst of 60 large raw files of my desk with the update.

0 upvotes
wlachan
By wlachan (Aug 8, 2012)

Must be a new trick Canon have planned all along. Instead of R&D a new camera, Canon just limited the capability of the 7D from the beginning, then extended its life by releasing its full potential a few years later.

1 upvote
Hans Bolte
By Hans Bolte (Aug 8, 2012)

Yeah, you're right. Wait til you see what the 1DX can do in three years. What are you guys smoking???

2 upvotes
EduardoJB
By EduardoJB (Aug 8, 2012)

I don't mean to be offensive, but I think your theory is highly unlikely. Even though it is well known that the technology being offered to the consumer is way behind what's already possible, trying to revive a camera that's been in the market for more than two years to make it more attractive and to sell new stock goes against the usual consumer psychology, which is to try to get the latest and newest products (5D Mark III). Going the route for a lesser model (60D or Rebel whatever) wouldn't make much sense. However, I concede that the fact that a 7D Mark II or something similar hasn't appeared yet is a bit strange.

0 upvotes
PicOne
By PicOne (Aug 9, 2012)

Think of this.. a cell phone sensor now has over 30mp. What exactly, using the same pixel density, is stopping CaniNikon from going even further with a APS or FF sensor's available real estate? Are there just too many of us so concerned with buffer size and/or frame rate?

0 upvotes
JazzMasta
By JazzMasta (Aug 9, 2012)

wlachan do you also have some 'smart' oppinion about the moon landing? No wait, I don't care.

0 upvotes
ArchiDeos
By ArchiDeos (Aug 8, 2012)

Kudos to Canon.. Not a canon fan boy but they are the first to do such awesome FW update to a camera.. Long live 7D..

3 upvotes
WilliamJ
By WilliamJ (Aug 11, 2012)

Right ! If the 7D can still be sold one or two years, such a long life in the digital era will be nothing less than an historic achievement.

Too bad there is no way upgrading ones camera by asking the maker to change an old sensor by a newer one, or a DIGIC IV by a DIGIC 5+

0 upvotes
Zerg2905
By Zerg2905 (Aug 8, 2012)

Downloaded / upgraded / it works. I like the AUTO-ISO improvement (my wife's 600D had the 6400, I did not with the 7D...), buffer/RAW OK (I will test this tomorrow in "real combat situations"). Bottom line: useful, but it will not transform a very good camera into an incredible one. I am pretty sure that other features can be added, but why not to leave these to the Mk II? Canon Marketing people are surely aware of that. What Canon did with the 7D 2.0 firmware is called "line extension" in the pharmaceutical industry - they are using this "tactic" for years to keep the product lifecycle as long as possible, if profitable. But wait, even the "users" can benefit, more or less. Good move. P.S.: I just wonder, what can be done for my good ol' 5D Mk II... Cheers! :)

Comment edited 2 minutes after posting
1 upvote
MediaDigitalVideo
By MediaDigitalVideo (Aug 8, 2012)

Any FW which solves my problem that display turns off during dailing Mode to other settings CA/P/Tv/Av/M/B/C1/C2/C3. Hate that. Thx Canon for reading.

0 upvotes
mrhajitjackson
By mrhajitjackson (Aug 8, 2012)

Thanks Canon for this update to one of the best camera in your line up. Although I love my 7D, I had retired it and made my Sony A77 my main camera. With this upgrade it will now come out of retirement. Again, thanks Canon.

Comment edited 2 minutes after posting
0 upvotes
ZAnton
By ZAnton (Aug 8, 2012)

Just yesterday I played with A77 for the first time in my life. I was surprised how well thought-out it is. Fast AF, very responsive, buttons layot, everything.

Comment edited 11 seconds after posting
0 upvotes
mpgxsvcd
By mpgxsvcd (Aug 8, 2012)

Wow those are some great improvements. This is similar to the enhancements(Fully working AFC in Video, Better burst rates, Better Noise Reduction) that Panasonic added to the GH2 over a year after its release.

I hope this trend continues. It is great that Manufactures are still supporting their products even when a new model is just arround the corner.

2 upvotes
Noogy
By Noogy (Aug 8, 2012)

Done with the firmware update. Thanks, Canon!

1 upvote
alexdpx
By alexdpx (Aug 8, 2012)

To those complaining . . .

I bought my 7D with firmware 1.something, paid for it and accepted it for what it is. I thought then (and even now), that it was an awesome hardware/firmware combination. Now Canon is giving me a significant upgrade . . .FOR FREE!!!! And that's supposed to make me feel CHEATED??? I don't get it.

4 upvotes
Wickblau
By Wickblau (Aug 8, 2012)

a) I would not call it complaining rather then pointing out ..

b) of course it's a good thing for all 7d owners, dead right, what else - or is there any need to talk about that?! ;-))

c) best for those who can now go back to bed again, ie. Canon *lol*,
everyone is happy, well done!

Comment edited 24 seconds after posting
3 upvotes
PicOne
By PicOne (Aug 8, 2012)

Not really complaining.. but it does lead to legions of other DSLR models wondering why/when/if these kinds of improvements (raw buffer, auto-iso programmability, etc..) could have or will be made to their bodies (eg. 5DII, 1dIII? Heck if if they retroactively offered such for a nominal price ($100 ?) who would take them up on this?

1 upvote
alexdpx
By alexdpx (Aug 9, 2012)

I think this substantial firmware upgrade will be a one-off for the 7D only and I think here's the reason why. The 7D is the first in Canon's "new body" design for prosumer/semi-pro magnesium alloy clad DSLR cameras. (5DMkIII is the 2nd one) It was a major departure from the then existing xxD body design. In terms of hardware, it is still a competitive design. So Canon, I think, figured out that all the improvements it needs is firmware upgrade and instead of developing a new body, they just gave that to the existing body.

In my opinion it's not a bad idea. Save on R&D, retain the value of a very good camera, and at the same time make existing customers happy. It's like hitting 3 birds with one stone. I don't believe they'll do the same for 5DII and 1DIII. Those bodies were already superceded with the 5DIII and 1DIV (and 1DX) respectively.

0 upvotes
PicOne
By PicOne (Aug 8, 2012)

So, the question is, did Canon have this plan way back when they launched the 7D originally? How long ago would they have had to start development /R&D for a 7D2 that they decided not to, and how long have they known that firmware could be published to accomplish almost the same thing?

Will the 1dX have a IdX2, or will it be firmware? Will 5dIV be about in a couple year, or a 5dIII firmware update?

0 upvotes
MediaDigitalVideo
By MediaDigitalVideo (Aug 8, 2012)

Canon knew did right from the start of making the FW of the EOS-7D. Brands slow down the development of a camera in order to make everytime a new one to sell, sell and sell. P&S camera's make more progress these days. Built-in WiFi / GPS. Now I shoot with Pana FZ-100 (old one) + Eye-Fi 8Gb (auto upload to any ftp server). Great stuff.

2 upvotes
TN Args
By TN Args (Aug 9, 2012)

This makes no sense. If your competitor 'speeds up' camera development while you are slowing yours down, you will pretty soon look uncompetitive.

0 upvotes
JohnLL
By JohnLL (Aug 9, 2012)

My guess is they knew it could be done, but firmware development also takes time, so they had a card up their sleeve for when they needed it.

1 upvote
Stollen1234
By Stollen1234 (Aug 8, 2012)

thank you Canon..this is a great move by Canon. its a good policy change to add and improve significantly some features through firmware updates.

can you please explain what we can do with customizable auto iso?

Comment edited 1 minute after posting
1 upvote
itsastickup
By itsastickup (Aug 8, 2012)

Interesting. Giving functionality updates like this makes for an exciting and satisfying owner-ship experience, while at the same time Canon get to release hardware before the software is quite ready. Nice.

3 upvotes
Anonymous Gerbil
By Anonymous Gerbil (Aug 8, 2012)

Seems to me that Canon has just chosen to enable what they could have offered in the first place. No doubt they did this because they didn't have a better way to extract money from people at this time.

2 upvotes
Wickblau
By Wickblau (Aug 10, 2012)

I'm sure that's the way it really is.
Canon certainly is not some sort of Robin Hood ..

0 upvotes
medvind
By medvind (Aug 8, 2012)

Dear Canon,thanks for the updated 7D, but could we please have a firmware update for my 1Ds mk 3´s or even better a new camera with at least 30 MP????????????

Comment edited 3 minutes after posting
1 upvote
dave_bass5
By dave_bass5 (Aug 8, 2012)

I wonder if this includes the up coming Pancake lens fix or if that will be in a separate fix. Its supposed to be here later this month....apparently.

0 upvotes
Jun2
By Jun2 (Aug 8, 2012)

Canon needs to put s SONY sensor in 7D II.

0 upvotes
Stollen1234
By Stollen1234 (Aug 8, 2012)

Canon is just doing great...no need for sony sensor...

5 upvotes
Wickblau
By Wickblau (Aug 8, 2012)

Yes, Canon always does great merry brainwashing .. ;-)

prove what? just as one example compare video features of the new rebel 2012 with Pana GH2 2010, should ring a bell ..

(and I do excuse and get out here)

2 upvotes
rickpoole
By rickpoole (Aug 8, 2012)

Nice to see Canon see the benefit of updating firmware to enhance their cameras' capabilities. Too bad they didn't include other much requested features, like expanded exposure bracketing (5 or 7 images) and focus bracketing. Maybe there will be a 2.1 or 3.0 next year.

0 upvotes
WilliamJ
By WilliamJ (Aug 8, 2012)

I wonder whether this update has upgraded the dual DIGIC IV too ?

0 upvotes
Christob
By Christob (Aug 9, 2012)

Oh Yes!! The only new feature I was hoping/praying for, was expanded auto-bracketing to 5 or 7 or more frames... sigh. I'll likely download the FWU, to stay current, but I never use Auto ISO, seldom shoot more than say, 5 or 6 high-speed/burst shots, and can't quite imagine in-camera RAW processing being useful to me in my particular workflow - I certainly don't want to trust the LCD screen on the back to tell me what the result will look like.
Fingers crossed again, that the NEXT FWU Canon releases will expand the # of Auto Bracketing frames!!

1 upvote
Jan2009
By Jan2009 (Aug 8, 2012)

Kinda pampered my decision NOT to buy 5DmIII (yet? ;) It was too expensive anyway, yet the drooling continues.

I just upgraded to the new 7D Firmware, I'm not sure if it will give me much benefit, But Heck, it does feel like I have a new toy to play with :) panning shots watch out :)

3 upvotes
Ryan Gardner
By Ryan Gardner (Aug 8, 2012)

Anyone with pocket wizards update yet? Curious if they work fine with 2.0.0 or of they need to be updated as well

0 upvotes
mtnredhed
By mtnredhed (Aug 8, 2012)

I wouldn't call it huge, but I loaded it up anyway. For me, the buffer depth and max iso are the two main features. I don't plan to use the GPS module and I don't shoot video much. I wouldn't call this as big as a real h/w refresh, but one might speculate that they aren't prepared for a new crop body in the xD line. In fact, my (un)informed guess is that there won't be a 7D Mk anything/ever. Seems more likely that range will be the FF as the cost of those sensors heads down.

I'm a pretty happy camper with my 7D as is. For some reason, I just have passed on most of the issues people have seen.

0 upvotes
Stompie
By Stompie (Aug 8, 2012)

As a 7D owner, i am looking foward to this update. I am an enthusiast photographer and my budget will not allow me to buy a new camera that is better than the 7D. Well done to Canon for making the effort to keep their customers of its top of the line crop camera happy. Full frame lovers got the 5DIII and we got the firmware update. Im gratefull, as im sure many other 7D owners are too. If im going to upgrade from the 7D in the future, it will be to FF, so for now i believe i am getting the best Canon can offer for this camera, and any other in its class. I cant wait to use the upgrades in the field.

2 upvotes
AndyGoris1
By AndyGoris1 (Aug 7, 2012)

Does anyone know if the new 7D software effects support for 1/250sec shutter sync speed with the new Canon 600EX-RT Speedlight in RF wireless mode? The Canon web site says that when using RF wireless mode on the 600EX-RT, the max shutter sync speed on pre-2012 cameras is decreased by one stop. I have read owners of 600EX-RT speedlights that say this is either a misprint or corner case, as 1/250s shutter sync works fine for them in RF sync mode.

0 upvotes
Ryan Gardner
By Ryan Gardner (Aug 8, 2012)

If it doesn't it's not because of the limits of the camera... pocket wizards sync at 1/320 wirelessly on the 7d so you would think Canon could do it on their own stuff at least that fast

0 upvotes
stelioskritikakis
By stelioskritikakis (Aug 7, 2012)

Canon played her last card right.
Made the owners of 7D happy and give life to an old product for a couple of years.

Forget about 7D mark2
Assuming that canon sensor tech hasn't been upgraded much we won't see anything revolutionary in image quality.

check above and see if there is a difference :(

http://www.dpreview.com/reviews/studiocomparefullscreen.asp#baseDir=%2Freviews_data&cameraDataSubdir=boxshot&indexFileName=boxshotindex.xml&presetsFileName=boxshotpresets.xml&showDescriptions=false&headerTitle=Studio%20scene&headerSubTitle=Standard%20studio%20scene%20comparison&masterCamera=canon_eos5dmkiii&masterSample=5d3_5218.acr&slotsCount=4&slot0Camera=canon_eos5dmkiii&slot0Sample=5d3_5218.acr&slot0DisableCameraSelection=true&slot0DisableSampleSelection=true&slot0LinkWithMaster=true&slot1Camera=canon_eos5dmkii&slot1Sample=img_0057.acr&slot2Camera=canon_eos7d&slot2Sample=canon7d_iso6400.acr&slot3Camera=canon_eos650d&slot3Sample=img_1026.acr&x=1.066592261904762&y=0.7549459832783392

3 upvotes
CameraLabTester
By CameraLabTester (Aug 7, 2012)

Wondering how the resale value of the 7D will be affected.

An aging camera just got a massive adrenalin shot.

So from now on... brand new 7D buyers should check for version V2.0.0 before purchase.

.

1 upvote
bryPT
By bryPT (Aug 8, 2012)

At another site that has a huge buy and sell, prices are slightly higher. I have been checking.

1 upvote
bed bug
By bed bug (Aug 8, 2012)

Just curious why would you worry about the FW in a camera you are considering buying 2nd hand, when it can be easily downloaded for free any time?

1 upvote
CameraLabTester
By CameraLabTester (Aug 8, 2012)

Some have no problems installing the new downloads. It is easy for them.

But not all users are are able to do that without concern.

The slightest hitch in the FTP, and the camera becomes a brick, and it is imperative to bring it to service at a cost.

Others may place value on an updated version because they have no clue how to do it, or not very sure of themselves how to do it, or just plain lazy.

.

1 upvote
Marcin Moscicki
By Marcin Moscicki (Aug 7, 2012)

How on earth can firmware change buffer size that drastically? I would say it had been crippled to start with, but it doesn't make sense in the top apsc model.

2 upvotes
cgarrard
By cgarrard (Aug 7, 2012)

Take a class on software code, you'll realize right away what can be done with firmware upgrades. Just like hardware tech, software tech moves forward.

5 upvotes
Rock and Rollei
By Rock and Rollei (Aug 7, 2012)

It doesn't change buffer size at all; what it does do is process images more quickly, which allows greater burst depth. They just improved the processing algorithm.

6 upvotes
Marcin Moscicki
By Marcin Moscicki (Aug 7, 2012)

I always believed that the bottleneck was not processing but write to to the card. And what processing are we talking about? It's about raw buffer, so it's not the actual jpg engine which improvement I could imagine. I thought raw capture was almost completely electronic. It doesn't correct any aberrations afaik, so what there is to process?

0 upvotes
AndyGoris1
By AndyGoris1 (Aug 7, 2012)

Canon said that the new firmware did a better job of memory buffer management which allowed a deeper buffer. Their terminology is off - on the Canon Web site they say they improved the 'rate', but the rate is the same - 8 fps. The burst length is what significantly improved.

0 upvotes
MIKE GG
By MIKE GG (Aug 7, 2012)

any unexpected changes? like ...exploding 7Ds? ...50mpix? ...bright blobs of flaming ...

0 upvotes
facedodge
By facedodge (Aug 7, 2012)

Canon, one day may we get a built in intervalometer for the 5D Mark III?

4 upvotes
CameraLabTester
By CameraLabTester (Aug 7, 2012)

The old and aging Nikon D300 has one. Built In.

Multiple exposure features too.

...and it's not even full frame.

Canon... tsk tsk, listen this request ^^^

1 upvote
russbarnes
By russbarnes (Aug 8, 2012)

Don't worry Canon will be along soon to give their users a "massive" update and everyone will dance around saying how wonderful it is and how Nikon should sit up and take note blah blah blah.

The fact is that it is Canon that deliberately CRIPPLES their products in the first place so that they can keep their users hungry. It's a VERY cynical policy. Try loading the camera with top spec in the first place; the D800 has a huge mass of features the 5DIII does not. Just in the same way even the ageing D300S has features the 7D still not, even after this so called upgrade.

2 upvotes
JazzMasta
By JazzMasta (Aug 8, 2012)

I was just waiting for one of you conspiracy guys to show up..

Software is as hard to engineer as the hardware they sit in. To say that the first 7D is an intentionally locked down product is just ridiculous, especially considering the harsh market it competes in. Ever heard of software optimization? Guess not.

1 upvote
JadedGamer
By JadedGamer (Aug 8, 2012)

No, they want to sell their remote release/interval timer thingy instead.

0 upvotes
Ruy Penalva
By Ruy Penalva (Aug 7, 2012)

Only new images can be re-dimensioned and rated. My jpeg old images were not accepted. Old raw files cannot be processed too.

0 upvotes
Octane
By Octane (Aug 7, 2012)

Awesome that a manufacturer spends a lot of time and effort to make an 'old' camera much better and provides it as a free upgrade via software. I hope this will set an example!

Comment edited 48 seconds after posting
11 upvotes
tipit08
By tipit08 (Aug 7, 2012)

Well, I don't want to rain on Canon's parade...

BUT, you are of course aware that Canon is only doing this to renew the interest in the 7D (lagging sales) and to keep the people who've already bought one from jumping ship... and not so much as disinterested service to it's existing base of customers.

I would have wholeheartedly agreed with you, had Canon done this AFTER releasing the 7D replacement.

5 upvotes
Wickblau
By Wickblau (Aug 7, 2012)

Do you REALLY believe that??

normally they would never do, as long as cash cow flows they'd let hang loose if the others would let them - just have a look at their "mirrorless" ... they are just not up to what they should be

to me it seems they only managed to provide the market with 5dIII and 1dX (ok, 1dX I think is fine) and I really wonder what they will go to PK Cologne with?! (and actually I don't bother)

1 upvote
LF911SC
By LF911SC (Aug 7, 2012)

SO a company that improves its product, at no cost to it's customers is doing it to increase sales? REALLY???? Wow, never thought of that, yes, that is raining on my parade. How dare they make their product better just to make money. Next thing you know you're going to tell me that they released the new 5D to increase sales and make money.

20 upvotes
Forty Photography
By Forty Photography (Aug 7, 2012)

LOLLLLLLLLLLLLL

1 upvote
tipit08
By tipit08 (Aug 7, 2012)

O.k., seems I wasn't clear...

Canon is doing this to renew interest in a product that, while still being a good tool, is starting to lag behind the competition... or just about to. They are doing this, like everything else, to make money. They want to sell 7Ds... now they can say there is a "new" 7D with this firmware. Since they probably don't have a good 7D replacement anywhere near production... they're trying to rekindle the interest in another wise - now - bland product.

I would have had more respect for them, had they released this update 2 years ago, in the product's mid-life cycle and not as a last ditch effort to drum up sales of the 7D, probably still a whole year before they'll get anything else interesting out the door to replace it.

Of course, Canon fanboys won't see it that way... but then again, what's new under the sun... ???

3 upvotes
Hans Bolte
By Hans Bolte (Aug 7, 2012)

tipit...do you have an uncle that works there that told you why Canon upgraded the 7D? How exactly do you know why they did this? As a 7D owner it only makes me more loyal to Canon. You sound like a whiny da.

The bottom line is that this update is good for 7D owners.

Comment edited 2 times, last edit 14 minutes after posting
4 upvotes
Abe Adew
By Abe Adew (Aug 7, 2012)

tipit,
ofcourse they want to sell more 7D. Canon is a for-profit company just like everybody else. they want to make money. They have to make money. Every company wants to drum up sales.

Do you live in a cave, son?

2 upvotes
Ruy Penalva
By Ruy Penalva (Aug 8, 2012)

Best late than never.

0 upvotes
sween sunny
By sween sunny (Aug 8, 2012)

Some people can never find any goodness in anything... all they do is nag nag nag.

1 upvote
Erik Magnuson
By Erik Magnuson (Aug 8, 2012)

Well, they could have moved a few controls around and then sold it only as the new "7Ds" so you'd have to buy a new body to get the upgrade. Somehow this approach seems preferable.

1 upvote
JazzMasta
By JazzMasta (Aug 8, 2012)

tipit08 probably doesn't even own a 7D, and still he's here complaining instead of reading about his own cameras firmware upgrade. Oh wait, I bet it didn't get one so he's a little grumpy. Poor kid.

Comment edited 39 seconds after posting
0 upvotes
Wickblau
By Wickblau (Aug 8, 2012)

tipid: I absolutely agree with you.
Of course canon fanboys don't want to hear that .. ;-))
But having still Canon dslr of my own shouldn't prevent my brain to make up a critical mind. Canon is a pain in the neck, I'd never had bought a 5dII which should have had proper AF right from the beginning, now it's 2012 when they first give way to that but still leg pulling concidering the 5dIII price.
Nevertheless, lots of people happy about someone telling them what to think and most important what stuff to buy .. ;-))))

2 upvotes
zlatko
By zlatko (Aug 8, 2012)

Renewing interest in a product by improving it, for free, is somehow bad and to be criticized? To people who feel that a camera company selling cameras is somehow a bad thing: Get a life already, please!

Comment edited 59 seconds after posting
0 upvotes
Wickblau
By Wickblau (Aug 10, 2012)

How blind some people walk through life ....,
it's rather that you get almost nothing "for free" in REAL life ..

0 upvotes
ChrisSwiss
By ChrisSwiss (Aug 7, 2012)

Sony please listen, it CAN be done!

3 upvotes
Martin Ocando
By Martin Ocando (Aug 7, 2012)

It says "Originally Announced in June". Is released now.

2 upvotes
Bill Bentley
By Bill Bentley (Aug 7, 2012)

Bah, why let facts get in the way of another unwarranted dpreview bash.

6 upvotes
bigdaddave
By bigdaddave (Aug 7, 2012)

Have you been asleep dpreview, it's been out for ages

0 upvotes
StephenSPhotog
By StephenSPhotog (Aug 7, 2012)

Or just a day. Whatever.

5 upvotes
Barney Britton
By Barney Britton (Aug 7, 2012)

Lol...

3 upvotes
joejack951
By joejack951 (Aug 7, 2012)

Yup, and the 1DX has "been out" since October 2011.

1 upvote
Michel EOS400D SONY DSCV3
By Michel EOS400D SONY DSCV3 (Aug 7, 2012)

It's only have been 10 hrs loaded on my 7d and dpreview already makes the announcement, man they're fast

lol

0 upvotes
Abe Adew
By Abe Adew (Aug 7, 2012)

LOL!!!! some people..

0 upvotes
JazzMasta
By JazzMasta (Aug 8, 2012)

bigdaddave spent all summer refreshing his browser for new firmware updates, just to be first. Nice summer vacation, not.

1 upvote
Joe Chahwan
By Joe Chahwan (Aug 8, 2012)

I have a Canon 7D that I use as a backup camera while shooting my weddings.
Yesterday I update the firmware to the latest version, and everything was fine.

Took some shots, went over the menu, everything looked working well.

I had an engagement session today, and I was excited to see the new features, so I decided to use it instead of my Canon 5D MK2. After 2 ( Literarily ) only 2 pictures, it stopped working giving me a blinking battery signal, so I thought I used a dead battery, changed to a fully charged one, got the same blinking empty battery, then "Err" and after few seconds NOTHING.

Tried different batteries... nothing no sign ... totally dead.

Any idea??

0 upvotes
Total comments: 103