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Samsung releases 12MP EX2F 'Smart Camera'

By dpreview staff on Jul 3, 2012 at 16:44 GMT

Samsung has launched the EX2F, sucessor to its EX1 high-end compact camera. The magnesium-bodied EX2F features a 1/1.7" 12.4MP BSI CMOS sensor and the fastest lens of any compact camera on the market - F1.4 at its widest 24mm equiv setting (slowing down to F2.7 at the 80mm equiv end). ISO sensitivity can be extended up to ISO 12,800 and as well as various still image modes the EX2F can also capture full HD 1080/30p video. The 'F' in the model name designates Wi-Fi and, as we'd expect from Samsung in 2012, the EX2F features the full complement of 'Smart' options offered by its high-end NX cousins, including Mobile Link, Remote Viewfinder, Email and Auto Backup. The EX2F will be priced at $549 and will be available in August.

Press Release:

Samsung combines super-bright photography with easy sharing in the new SMART CAMERA EX2F

 The new model boasts the world’s brightest compact camera lens with F1.4 aperture

SEOUL, Korea – July 3, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of the EX2F, the latest model in its growing range of Wi-Fi-enabled SMART CAMERAs. Following the success of the EX1 with F1.8 lens, the new model is engineered to deliver super-bright photography thanks to its F1.4 lens, the brightest in any compact camera. The high image and video quality of the EX2F also comes with the advantage of being able to store and share images remotely using Wi-Fi functionality. Encompassing Full Manual Control in a strong but lightweight body, the EX2F is ideal for DSLR-owners looking for more portable equipment to capture images spontaneously and subtly, and for photographers looking for a step-up in quality from their point-and-shoot whilst retaining ease-of-use and portability.

The EX2F combines a number of features to deliver incredible picture quality in all conditions. With the segment-leading advanced F1.4 24mm Lens, the wide range of aperture steps delivers clear images and video even in very low light conditions. These are easily controlled using the professional front wheel key and Dual Dials, which enable switching between parameters and modes quickly for greater manual control. The low-light capabilities of the EX2F are also added to by the 1/1.7” 12 Megapixel BSI CMOS sensor, which delivers clear, blur-free images - even when shooting objects in low-light situations.

Fusing quality with creativity, 1080/30p Full HD Movie Recording with stereo sound allows users to capture video in high enough quality to enjoy on a Full HD TV. The EX2F also allows still 12 Megapixel photos and video to be captured simultaneously using the Dual Capture feature, so that any scene can be shot as both photo and video.

The world’s brightest compact camera lens

The EX2F’s F1.4 24mm wide-angle lens is approximately four times as bright as a F2.8 camera lens. A further development is that the lens unit now consists of eleven elements in nine groups, with four aspherical lenses and two high refractive lenses. Combined, these provide a 20% increase in the amount of light on the sensor, a 20% increase in image quality and a 10% increase in zoom ratio.

The lens on the EX2F also incorporates a Neutral Density (ND) filter, giving the user greater control over exposure time in different conditions and making photos appear more neutral in situations of over-exposure. It also allows for shooting at a very shallow depth of field, so users can isolate their subjects from backgrounds to create stunning portraits. To make bright images clearer, the EX2F also includes Dual IS (OIS and DIS) to minimize the effect of shaking – particularly useful in low-light situations.

Complete control

Housed in a sleek yet durable high-intensity magnesium body, more commonly found on DSLR models, the EX2F combines high-end image quality with convenience and speed. For those accustomed to the level of creative control on DSLRs, the EX2F allows for shooting in RAW mode for professional standard pictures. The EX2F also encompasses Full Manual Control as well as Aperture and Shutter Priority modes. The Dual Dial and front wheel keys also allow users to quickly and easily adjust exposure for effortless pro-style control. This is all combined into a body that is compact and light, making it possible to carry the camera anywhere for spontaneous shots without the complication and intrusiveness of a weighty DSLR.

Bright and intuitive display

The 3.0” Swivel AMOLED display is perfect for lining up great shots and viewing them under any light conditions – and does so whilst consuming little battery power. The screen responds swiftly and displays images in high contrast, while the swivel display allows picture-taking from low and high angles – even self-portraits. The screen also incorporates Samsung’s Smart Panel user interface, which integrates all parameters into one display for easy control over the end result.

Shooting and sharing from anywhere

The EX2F is the latest in Samsung’s SMART CAMERA range of Wi-Fi-enabled cameras, which take the combination of high-quality imaging paired with connectivity to a new level. Wi-Fi connectivity enables the secure storage of images through Auto Backup to a PC or saving to the Cloud. In addition, sharing to social networking sites such as Facebook or Picasa is easy – or pictures can be sent via email.

The EX2F’s Mobile Link opens doors for connectivity with smartphones, without even having to resize images or video. Users can also access the Remote Viewfinder to use their smartphone’s screen to frame shots from a variety of angles. Through the SMART LINK button, all these functions can be accessed with one touch for simplified sharing and storage.

“We created the EX2F to show that taking great pictures doesn’t have to involve carrying a heavy and bulky DSLR wherever you go. Because the best shots often arise when you least expect them, the EX2F delivers manual control and stunningly bright image quality in a body that is small and light enough to carry around every day. It’s the perfect compact on-the-road companion for the DLSR user who expects the best image quality with full creative control.” said Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The inclusion of Samsung’s pioneering Wi-Fi technology also means that you can share those images straight from the camera, giving you the freedom to shoot and share wherever the journey takes you.”

Samsung EX2F Key Features

  • 12.4MP BSI CMOS sensor
  • ISO 80-3200 (extendable to 12800)
  • 24-80mm equivalent zoom lens
  • F1.4 maximum aperture at 24mm 
  • Full HD 1080/30p video recording
  • Dual IS
  • Built-in WiFi connectivity
  • 3in AMOLED display

Samsung EX2F Specifications

Body type
Body typeCompact
Body materialMagnesium Alloy
Effective pixels12 megapixels
Sensor size1/1.7" (7.44 x 5.58 mm)
Sensor typeBSI-CMOS
ISOAuto, 80, 100, 200, 400, 800, 1600, 3200
Image stabilizationOptical
Uncompressed formatRAW
Optics & Focus
Focal length (equiv.)24–80 mm
Optical zoom3.3×
Maximum apertureF1.4 - F2.7
  • Contrast Detect (sensor)
Digital zoomYes
Manual focusYes
Screen / viewfinder
Articulated LCDFully articulated
Screen size3
Touch screenNo
Screen typeAMOLED
Live viewYes
Viewfinder typeElectronic (optional)
Photography features
Built-in flashYes
External flashYes (Hot-shoe)
Flash modesAuto, On, Off, Red-eye, Fill-in, Slow syncro, Manual
Videography features
Videography notesFull HD 1080/30p
Storage typesSD/SDHC/SDXC
USB USB 2.0 (480 Mbit/sec)
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion SLB-10A battery & charger
Weight (inc. batteries)294 g (0.65 lb / 10.37 oz)
Dimensions112 x 62 x 29 mm (4.41 x 2.44 x 1.14)
Other features
Orientation sensorNo

Additional Images

I own it
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I had it
Discuss in the forums


Total comments: 370
By migus (Jul 3, 2012)

+ The 1/1.7" BSI sensor enables *fast* 1.4 lens, with useful range 24-80mm and likely 1cm macro. Great. AMOLED and WiFi are a bonus.

- @ 290gr, it's a serious P&S: half of the G1x heft (OVF + larger sensor), yet comparable w/ a MFT or even NEX-5 with small pancake.

Unless it's keenly priced in the P&S range, the small mirrorless may wipe out the 300gr. enthusiast P&S. The $549 hint seems high, unless the street price reaches into low $300.

Comment edited 4 minutes after posting
neon nl
By neon nl (Jul 3, 2012)

Because of my job, I spoke to an employee of Samsung and have already actually hold the camera in my hands, it still had the v0.98 firmware so it wasn’t the full real deal yet. Samsung aims for a price around 450 euro (so 500 US$?)
The camera feels really well made and tough and just a little bit bigger than the EX-1. The screen quality is on of the best I have ever seen, comparable with the new NX210 and Om-D from Olympus.The grip on the camera is great for the size of it and the interface in terms of buttons is well designed. The interface software wise seems similar to the EX-1 but then tweaked to the standards of the new NX models and today’s fast android devices. The autofocus could be better, but the employee pointed out this would be better on the fabrication model with later firmware.

1 upvote
By JEROME NOLAS (Jul 3, 2012)

Finally new version from Samsung, is Nikon still making cameras?

By jmmgarza (Jul 3, 2012)

Yes, Nikon is still making great cameras. They came out with about a dozen this year.

By babola (Jul 3, 2012)

And where have you been all this time?

1 upvote
By justmeMN (Jul 3, 2012)

Nikon estimated sales of "16 million compact cameras" and "4.7 million digital SLR cameras" in their last fiscal year. That, in spite of floods shutting down DSLR factory.

1 upvote
Joe Ogiba
By Joe Ogiba (Jul 3, 2012)


1 upvote
Digital Suicide
By Digital Suicide (Jul 3, 2012)

I wouldn't be so certain about this camera to preorder it spontaneously.
I suggest to wait for proper tests. It's samsung.

By DavidsfotosDotCom (Jul 3, 2012)

Breath holder:
Has anyone made underwater housings for Samsung? Looks like choice against the Sony RX100?

1 upvote
By ImagesInstyle (Jul 3, 2012)

how come no mention of price?

Barney Britton
By Barney Britton (Jul 3, 2012)

Confirmation was late in arriving. I just got word from Samsung and have updated the news story.

By increments (Jul 3, 2012)

@Barney: Can you add the GBP and Euro prices please?

By increments (Jul 4, 2012)

Guess not...

I think the UK price is £430 (from Amateur Photographer)

Bill Bentley
By Bill Bentley (Jul 3, 2012)

Looks nice but are those strap lugs going to be an annoyance to the fingers like people complain about on the OM-D E-M5?

1 upvote
By JSCHobo (Jul 3, 2012)

Small quibble...

What? No orientation sensor? It's not like you don't have the know-how after including them in a bazillion smartphones.

By mrdc76 (Jul 3, 2012)

Are those dimensions correct?

Bill Bentley
By Bill Bentley (Jul 3, 2012)

I know, it's pretty small eh? I just measured my LG Optimus One smartphone and this cam is almost the exact same height and width and only a little deeper. Wow.

By Sheraz (Jul 3, 2012)

Based on measuring the pictures on the screen. The dimensions are very deceptive.

For more accurate measurements I get 112 x 63.5 x 46.5 (ignoring the strap lugs which would make the width 119.5mm).

I really have no idea how they are getting 29 for the depth unless they ignore the lens and the grip!

By marike6 (Jul 3, 2012)

A ton of manual controls, it looks like it's going to be a nice shooter. And it has a pretty high bling factor with that fast Schneider lens. Nice looking camera.

I know EX1 users absolutely swear by them, so we'll see.

1 upvote
By Lucas_ (Jul 3, 2012)

Seems to be a great camera, excellent specs and well designed hardware user interface. The AMOLED display is awesome, but the sensor is a bit small.
Anyway, I believe Sony still has and edge with the DSC-RX100!

Comment edited 21 seconds after posting
By viking79 (Jul 3, 2012)

The sensor is BSI, back side illuminated. That is good for at least 1, up to 2 stops in terms of ISO noise. It should perform fairly close to a 1" sensor at higher ISO. Look at the diminutive Pentax Q on DXOMark, it has a significantly smaller 1/2.33" BSI sensor and does very well.

By TrojMacReady (Jul 3, 2012)

According to Sony, BSI gives about 1 stop for their smallest sensors compared to non BSI (much higher densities than discussed here). The lower the density, the less gain from BSI. Also, don't forget the Q has RAW smoothing at all ISO's, which isn't surprising when looking at the measurements, because it would be considerably more efficient per unit area than any other camera sensor in existence.

I'd be surprised if there's much less than a stop between a 1 inch sensor and this smaller BSI sensor. In fact, I still expect a stop (or more).

Comment edited 11 minutes after posting
By cgarrard (Jul 3, 2012)

Lens tells me Sony does not have the advantage, f/stops alone. The BSI CMOS 1 1/7" ought to peform very good (dont forget the EX1 had a 1 1/7" ccd, not cmos, and not BSI cmos). Price is better than the Sony too, and likely will be $499.00 USD at first.

Exciting compact to me, at least it has a hot shoe to accomodate some auxillary flashes or small optical finders- I find value in that as well. Battery life will likely be better than the sony and that swivel screen also is a major plus and adds value.

To me this is a much more exciting camera all around than the Sony with a legit sensor. The bright lens race is a great idea for compacts, well overdue. Can't wait for the first f/.95 compact to come out :).


By smallcams (Jul 3, 2012)

Put the brakes on the Sony RX100 purchase!

But wait...does it have a lens cap?

Oh no, small sensor, needs a lens cap. Forget it.

Comment edited 2 times, last edit 3 minutes after posting
By Menneisyys (Jul 3, 2012)

Well, the Pana LX3/5 also have lens caps... (I, nevertheless, agree that they're a PITA. This is one of the reasons of why I consider the capless RX100 a very good deal.)

By locke_fc (Jul 4, 2012)

Why??? What is it so challenging about lens caps???
Are you guys handicapped in some way? If so, I'd understand. Otherwise, not a problem at all

1 upvote
Samuel Dilworth
By Samuel Dilworth (Jul 4, 2012)

Lens caps are sturdy and provide proper protection for the front element. I've had an LX3 for years and I can't imagine why people would dislike its lens cap. It's simple, unbreakable, functional, and cheap, i.e. practically perfect technology.

1 upvote
By Menneisyys (Jul 5, 2012)

@Samuel Dilworth:

While I agree built-in lens blades are, in theory (and on some models also in practice) fragile, with proper care and caution it won't stick (unless you have bad luck and have a model that is known for stuck protection blades).

I've been using several P&S cameras, most with blades, for over 10 years and have never run into stuck blades.

By mwstebbins (Jul 3, 2012)

Now if it has a LARGE sensor AND a 1.4 lens, AND excellent IQ, then it would have my attention!!

By danaceb (Jul 3, 2012)

given what I've seen from Canon 1/2.3 BSI sensors with slower lenses, this at 1/1.7 and 12mp could easily give the RX100 a run for its money as Sony were being a bit ambitious (not to mention who wants such annoyingly big files to process off a P&S) at 20mp. There is no replacement for size, but a few factors can certainly skew the results.

By cgarrard (Jul 3, 2012)


By Peiasdf (Jul 4, 2012)

@ danaceb, the RX100 is not for pixel peepers. The trend now is to have many pixels and use software to combine them into very sharp pictures with lower pixel count. The D800 and Nokia 808 is proof of this concept.

By cgarrard (Jul 5, 2012)

The trend? My rosie red hot patootie its a trend.

1 upvote
Franka T.L.
By Franka T.L. (Jul 3, 2012)

f/1.4-2.7, not bad, this is more useful than all the big gun serious compacts field by others ( except for those with fix focals ) , the restrained MP count is a sensible approach.

By Nikonworks (Jul 3, 2012)

I am buying one, as soon as it is on pre-order.

By DaveinOC (Jul 3, 2012)

Waow, Samsung is very impressive... It's really the Sony of nowadays, they're successful in every segment they touch!!!
That camera is a solid piece of engineering. It is what I wish the Olympus XZ-2 would be...
I wonder if it runs Android for the interface OS, it looks very much like it.
Samsung has the advantage they can leverage their know how in smartphones for UI and OS. They have their own supply of good AMOLED too.
Well done Samsung, now I'm curious to see how it delivers in terms of processing engine...

1 upvote
By AbrasiveReducer (Jul 3, 2012)

Samsung really is today's Sony but then Sony wasn't even in the camera business until recently.

By Menneisyys (Jul 3, 2012)

"Samsung really is today's Sony but then Sony wasn't even in the camera business until recently."

They did come up with some serious prosumer dream cameras way before Sammy, though. R1, anyone?

1 upvote
By Boerseuntjie (Jul 3, 2012)

Are you kidding me, Sony has been making cameras since 1981 with the Sony Mavica and was a leading innovator of electronic cameras at the time.
Samsung is the Sony of today again are you kidding me, When has Samsung invented anything new?
If Sony copies Apple and other electronic company’s then their name would be “Samsung” at least Sony has not been pulled into court by Apple for blatantly copying their products and will more in likely be made to pull half of their "so called innovative" devices from the shelves of electronic stores in the USA
Get informed sheep

By DaveinOC (Jul 3, 2012)

I'm not talking Samsung on the camera business specifically, but on all front, just like Sony in the 80-90's.
They rule the TV business, they rule the Smartphone business (in sales numbers vs. any other supplier) and are now getting big on the digital Camera front.
The only area where Sony is still competitive is still innovating is now the Digital imaging... sad

1 upvote
By raimaster (Jul 3, 2012)

woow cool.... how about the price?

1 upvote
By Prognathous (Jul 3, 2012)

Canon's G1X sensor delivers ISO performance that's more than 2 stops better than Samsung EX1 (predecessor to this camera, which may be a tiny bit better). This means the Canon low-light capability is similar to having a 28-110/1.4-2.8, not that different than the 24-80/1.4-2.7 of this Samsung except for the focal length range. In short, I don't see anything here to get excited about.

Franka T.L.
By Franka T.L. (Jul 3, 2012)

I doubt one can say the G1X fall into the same gene as the EX2F, as regard form factor goes. the Sony RX1000 is more of the same though. In the end when we go down to this level ( in term of bulk and size ) the size do matter a lot ... if we only talk image quality and allow all the ( well relatively compacts ) ones. Then perhaps we should start looking at those mirrorless instead

By marike6 (Jul 3, 2012)

The G1X has close to the APS-C sized sensor and the body is significantly bigger. You really think G1X and EX1 are comparable? The G12 would be closer match.

But ever with the large sensor, the G1X didn't set the world on fire for things like DR. It's while the Canon P&S like the S100 have very good IQ and video quality, the G1X was a complete let down for 1080p video with oodles of aliasing.

If I want to go small, I want it to fit in my pocket. That's why the RX100 will be tough to beat.

By junyo (Jul 3, 2012)

Try fitting the Canon into your jeans pocket. I can with an EX1.

1 upvote
Dennis Linden
By Dennis Linden (Jul 3, 2012)

This is pretty neat, one future direction with a brighter future. Like the lens.

By Peiasdf (Jul 3, 2012)

Tiny sensor, not very interesting for me.

There should be a RX100 vs EX2F, big sensor vs fast lens debate like all the FF vs m4/3 debate.

By ryansholl (Jul 3, 2012)

What debate?

By Peiasdf (Jul 4, 2012)

@ ryansholl. I think f/1.4 on EF2F is f/2.4 on RX100. LOL

By 1singur (Jul 3, 2012)

the next logical step for a compact would be the android-compact-camera. just imagine the apps, filters and whatnot!

By MrTaikitso (Jul 3, 2012)

Coming! :)

Felix E Klee
By Felix E Klee (Jul 4, 2012)

It's about time for that. Many professional tools are programmable / scriptable - so why not cameras?

1 upvote
By Jens_G (Jul 4, 2012)

Apps, filters, internet connection, direct upload to Facebook, Flickr, Dropbox.

By MrTaikitso (Jul 3, 2012)

Silly question, but does it have a touch screen, or rely on the joypad only? Not a deal breaker, but touch to focus and browsing photos using a touch screen is second nature after using a smartphone for a while. (I cannot find any reference to a touch screen on the press release.)

Either way, since the cult EX1, have been waiting for something like this from Samsung for ages and hope the small sensor delivers good IQ to put the sceptics to bed!

Comment edited 42 seconds after posting
1 upvote
Bill Bentley
By Bill Bentley (Jul 3, 2012)

Specs indicate no touchscreen. Seems odd given the smartphone icon interface.

1 upvote
By MrTaikitso (Jul 3, 2012)

I confess, I hardly used the touch screen on my GH2! Only did so when showing off the touch to focus and browsing pics.

= Cleaner display.

By InTheMist (Jul 3, 2012)

That's actually pretty impressive. RAW?

Chaitanya S
By Chaitanya S (Jul 3, 2012)

yes it shoots raw.

Comment edited 4 minutes after posting
By dgreene196 (Jul 3, 2012)

RAW capability is noted under the "Complete Control" section of the press release.

By locke_fc (Jul 4, 2012)

Is RAW not pretty much a given in advanced P&S nowadays? I wouldn't even consider one without this capability.

By elliottnewcomb (Jul 4, 2012)

Think perhaps Samsung assumes everyone knows it is upgrade of EX1, and therefore sizes, discussion of 20% more light, etc. are in reference to the EX1? Do they assume we know it is the same size, body of the EX1?

I am guessing they rushed the announcement to get it out before RX100 actually hits the streets.

Due to it's many advantages, I am considering cancelling my RX100 order which I finally placed 3 hours before the Samsung announcement was made.

I hope pre-reviews and samples and actual size get on the web as pronto as RX100 so I can determine if IQ is GOOD ENOUGH for me, and I can then use big flash, external mics, moving LCD, ND filter.

Also, I saw a comment about a solution to get threads for add on stuff, presumably a 2x telephoto, getting up to 160mm would be nice, especially with the bright lens to start with.


By pitraks (Jul 4, 2012)

aaaaarrrrghhh. No orientation sensor. Again... This was about the only thing that really bothered me about the EX1.
Anyway, looks great for the rest. Hope the high iso performance has increased a lot!

Marco Garmani
By Marco Garmani (Jul 5, 2012)

With all the bluetooth connectivity...wouldn't it be something if you could use an external microphone that communicated with the camera wirelessly? The mics on these cameras are always marginal at best...and sub-mini jacks are fragile.

Something like an optional wireless bluetooth clip on mic would be a nifty feature for those of us who shoot video. Wonder if this is something that could be added to the firmware.

1 upvote
Total comments: 370