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Canon significantly improves EOS 7D with firmware v2

By dpreview staff on Jun 28, 2012 at 04:00 GMT

Canon has announced a firmware update that will add a series of features to the EOS 7D. In an unusual move for a camera that has been on the market for almost three years, Canon is performing the most comprehensive firmware upgrade we can remember. This includes improved continuous-shooting buffer depth (to 25 Raws, up from the original 15), customizable Auto ISO, control of audio recording level for video and the ability to re-process Raws and rate images in-camera. The update will also enable the use of the GP-E2 GPS module. It will be available from August 2012.


Press Release:

Enhanced with you in mind – Canon adds a range of new features to the EOS 7D

London, UK, 28 June 2012 – Canon today enhances the EOS 7D with firmware v2, adding a range of new features for enthusiasts looking to push the limits of their photography. Building on the camera's high speed, advanced handling and creative versatility, the new firmware provides photographers with a host of new benefits including higher maximum RAW burst rate, in-camera editing functions, user-definable Auto ISO and support for Canon's latest GPS Receiver, GP-E2.

Originally launched in 2009, the EOS 7D was carefully developed based on the feedback from thousands of photographers from across the globe. Offering the perfect combination of outstanding image quality and exceptional versatility across a range of photography styles, even today it is still considered to be one of the best APS-C cameras on the market. When developing the new firmware Canon followed a similar approach, gaining direct user feedback to bring the EOS 7D up to date with enhanced performance and a greater range of shooting capabilities and creative functionality.

Enhanced RAW performance

With an 18 Megapixel APS-C CMOS sensor, Dual "DIGIC 4" processors and an extended maximum ISO of 12,800, the EOS 7D offers fast, high-quality shooting at speeds of up to 8 frames per second. Thanks to the new firmware which adds powerful memory management algorithms taken from Canon's flagship EOS-1 series, photographers will now be able to enjoy greater flexibility in continuous shooting, with the maximum RAW buffer now extended to a new high of 25 RAW files or 130 JPEGs. Combining with the camera's high 18MP resolution and 14-bit image processing, this will allow photographers to capture the decisive moment with rich detailed images.

In-camera image editing and rating

A range of newly-added editing functions also gives photographers more control over how images look, allowing post-production to begin in-camera. Photographers can now process their RAW files and correct artefacts such as peripheral illumination, distortion and chromatic aberration. Additionally, adjustments to white balance, sharpness and Picture Style, as well as a host of other parameters, can now also be made immediately after shooting, with the results saved as new JPEG files. JPEGs can also be instantly resized, without the need for a PC or Mac.

Photographers can now easily filter large volumes of pictures on their way back from a shoot using an image rating facility. Image rating data is stored in each file's metadata, which can be read by a range of editing applications, including Canon Digital Photo Professional, and other industry software such as Apple Aperture, Adobe Lightroom and Bridge.

Extra control in stills and movies

The EOS 7D's new firmware provides extended versatility across both stills and movies. Newly-added control of Auto ISO enables photographers to limit the maximum ISO speed to any point within the native ISO 400-6,400 range. Offering greater control over exposure, this will enable photographers to customise the maximum automatic ISO speed to suit their personal preferences, or to adjust parameters in different situations to meet specific creative goals.

Improved audio functionality in movie mode also provides aspiring videographers with greater control while shooting videos. Users can complement the camera's Full HD (1920x1080p) movie footage with 16-bit digital stereo sound, sampled at broadcastquality 48KHz, and new manual control of audio levels allows users to choose from 64 sound levels. A digital wind-cut filter also reduces noise made by movement of air around the microphone, ensuring sound is clear and free from peripheral interference.

Track your travels with GPS compatibility

Firmware v2 also provides added capacity for users to track the location of their images with new support for the GPS Receiver GP-E2 – Canon's latest high-performance GPS unit. The GP-E2 is attached securely to the hotshoe, and connected to the camera via a cable, making it easy for EOS 7D photographers to geo-tag photos with longitude, latitude and altitude data as well as the direction in which the shot was taken – adding the information to the EXIF file of the image1. A GPS Logger tracks movements by downloading GPS data at regular intervals, and compatibility with Google Maps means users can easily view their route in Canon's free Map Utility software.

Firmware v2 will roll out across the region from August 2012.

Canon EOS 7D firmware v2 – new features:

  • Improved maximum burst for RAW images (up to 25)
  • In-camera RAW image editing
  • In-camera Image Rating
  • In-camera JPEG resizing
  • Maximum Auto ISO setting (ISO 400-6400)
  • Manual audio level adjustment in movie recording
  • GPS compatibility
  • File name customisation
  • Time zone settings
  • Faster scrolling of magnified images
  • Quick control screen during playback

Canon EOS 7D – Key features:

  • 18MP APS-C CMOS sensor
  • Up to 8fps shooting
  • ISO range up to 12800
  • Approx. 100% Viewfinder
  • 19 cross-type AF points
  • iFCL metering system
  • Dual "DIGIC 4" processing
  • Full HD movie recording
  • Integrated Speedlite Transmitter
  • 3" Clear View II LCD
  • Magnesium alloy body with environmental protection

Comments

Total comments: 296
123
Steve Balcombe
By Steve Balcombe (Jun 28, 2012)

Pleased to see this but one feature I really hoped for is missing - crop video mode.

2 upvotes
Geoffrey Demanuele
By Geoffrey Demanuele (Jun 28, 2012)

very happy with this great news ... prolonging my 7D's lifetime

2 upvotes
Just a Photographer
By Just a Photographer (Jun 28, 2012)

Canon seems to be clearly lagging behind its competitors in product development.

Otherwise no such move was necessary to prolong 7D's life.
For those waiting for a 7D II - It will probably be a long wait.

Now lets see what Nikon will do with its D400 and Sony with its product line-up.

Comment edited 2 times, last edit 1 minute after posting
2 upvotes
Gothmoth
By Gothmoth (Jun 28, 2012)

well the good news is you have no clue at all what your are talking about. as usualy you spill your nonsense in this forum without ANY background information.

6 upvotes
Eleson
By Eleson (Jun 28, 2012)

@Gothmoth:
Are you saying he is wrong, and if so where?

1 upvote
BaldCol
By BaldCol (Jun 28, 2012)

"Canon seems to be clearly lagging behind its competitors in product development." - clearly a debatable point

"Otherwise no such move was necessary to prolong 7D's life.
For those waiting for a 7D II - It will probably be a long wait." - for the 10s of thousands of users who do not buy a new camera at every upgrade its good news.

"Now lets see what Nikon will do with its D400 and Sony with its product line-up." - interesting yes, but not critical again to the 1000's of people who cannot afford to switch manufacturers every six months becuase the camera is a nicer shade of black.

4 upvotes
Higuel
By Higuel (Jun 28, 2012)

rigth on the spot Baldcol!!! :D

0 upvotes
Just a Photographer
By Just a Photographer (Jun 28, 2012)

Gotmoth,

I feel sorry for your Canon fanboyism.
There is no other reason for Canon to bring out a firmware.

If they could make the money out of a new camera they would have done that. No question about it

Selling camera's is their business you know, with updating firmware you don't make money.

Its all clear with this update that they can't keep up with the competition. Sorry to spoil you Canon love bubble. Just come down to earth. Feel your feet on the ground and rethink why Canon brings out a firmware update instead of a new camera.

Canon is owned by shareholders, not by consumers.
Consumers are only needed to make the money for them.
No new camera just means no extra turnover.
Not selling this firmware means no extra turnover.

Comment edited 3 minutes after posting
2 upvotes
pbcaus
By pbcaus (Jun 28, 2012)

If we must chastise Canon for its business model, think about this. If they improve the firmware to match features of other manufacturers, then they still sell the body, with lower amortised costs, along with supporting lens and accessories without the development costs associated! It still works, so what's the problem?

P.S. I've owned a 7D for three years and for sports photography and street photography, it's still a winner, now I get more from my investment.

0 upvotes
lancespring
By lancespring (Jun 28, 2012)

Why isn't Canon charging money for this upgrade? They are leaving money on the table.

For example, Panasonic just announced a firmware upgrade for the AF-100 camcorder that adds support for recording in 1080/60p. But they are getting $250 from customer so that they can download and install this update.

In contrast, Canon is giving this all away for free! What dummies. Canon shareholders must be upset.

1 upvote
Alizarine
By Alizarine (Jun 28, 2012)

People think the weirdest stuff. When something's given for free, they complain it's bad for the company. When something has to be paid for, they complain about their pockets.

13 upvotes
Felice62
By Felice62 (Jun 28, 2012)

when people out there are giving away magic lantern for free it would be arguably desirable that Canon would charge you for a less extensive than ML upgrade...

Comment edited 51 seconds after posting
2 upvotes
Kinematic Digit
By Kinematic Digit (Jun 28, 2012)

I would say that no one here are actual Canon shareholders with exception of the equipment they own. So I guess a 7D owner would be a shareholder... I'm sure for most of them, they would not be upset.

0 upvotes
akltam1
By akltam1 (Jun 28, 2012)

So the performance can be improved without newer hardware. That is interesting.

Comment edited 5 times, last edit 7 minutes after posting
2 upvotes
BaldCol
By BaldCol (Jun 28, 2012)

Yes it's amazing what improved programming and alogrithms can do isn't it. One of the advantages of modern cameras over the old film camreas is that such improvements can be made. You camera can keep improving after you've bought it.

Comment edited 4 minutes after posting
2 upvotes
ZAnton
By ZAnton (Jun 28, 2012)

@BaldCol
I am afraid that burst rate was limited due to marketing positioning. Now they just remove that limitation.

5 upvotes
Der Steppenwolf
By Der Steppenwolf (Jun 28, 2012)

ZAnton: You are 100% correct.

2 upvotes
Higuel
By Higuel (Jun 28, 2012)

Unfortunately Canon likes to do such an ugly and unloyal thing to theyr loyal costumers!!! :L

I think is called MARKETING, instead of fullfilling costumer's needs!!! :(

1 upvote
BaldCol
By BaldCol (Jun 28, 2012)

I know this has been done in the past. I recall one of my old Canons (300D?) could have some functions from the next model up uncrippled from its firmware. However, on this occassion I am more inclined to think it is improvements in software technique eg better or earlier commpression.

0 upvotes
CameraLabTester
By CameraLabTester (Jun 28, 2012)

This was the way it was done during the film era.

If you have a very good design, stick to it.

Improve, as the technology advances, but the model stays the same.

It's good Canon is doing this: The legacy of the 7D is quite established.

Just like it's AE1, EOS1V and EOS3 cousins.

.

4 upvotes
ZAnton
By ZAnton (Jun 28, 2012)

Nice but not critical:
-Improved maximum burst for RAW images (up to 25)
-Maximum Auto ISO setting (ISO 400-6400)
-Manual audio level adjustment in movie recording
-GPS compatibility
Useless:
-In-camera RAW image editing
-In-camera Image Rating
-In-camera JPEG resizing
-File name customistion
-Time zone settings
-Faster scrolling of magnified images
-Quick control screen during playback

They would better put a AF microadjustment on an 60D 1 year ago.

Comment edited 4 minutes after posting
1 upvote
misolo
By misolo (Jun 28, 2012)

What's useless to you may be very useful to others. For example, I have no use for in-camera rating, but for many working professionals who do events this is a very useful function. I don't have a 7D, but a time zone setting would actually be a useful feature for me since my work frequently takes me across many time zones, which often leads to confusion with the time stamps.

1 upvote
JEROME NOLAS
By JEROME NOLAS (Jun 28, 2012)

REALLY IMPORTANT NEWS...NOTHING TO WRITE ABOUT? YOU'RE SLOWLY SLIDING FROM MY #1 WEB SITE TO # 1 000 000....

0 upvotes
Gothmoth
By Gothmoth (Jun 28, 2012)

and who cares about YOUR opinion?

i bet many 7D owners are very happy about this news and that DPreview reports it.

Comment edited 8 seconds after posting
7 upvotes
BaldCol
By BaldCol (Jun 28, 2012)

What the hell are you talking about. Release of new firmware for a very popular camera is clearly news!

6 upvotes
Pastynator
By Pastynator (Jun 28, 2012)

Firmware updates are ALWAYS important news for ANY camera site.
What on earth is the matter with you?

1 upvote
panoviews
By panoviews (Jun 28, 2012)

Canon: We open the crippled functions for the public since we are one step behind in camera innovations.

18 upvotes
BaldCol
By BaldCol (Jun 28, 2012)

boring

0 upvotes
russbarnes
By russbarnes (Jun 28, 2012)

Ha ha ha. Spot on.

5 upvotes
panoviews
By panoviews (Jun 28, 2012)

That was from a current Canon 5D and a future Nikon D3200 + D600 owner.

0 upvotes
vickylou
By vickylou (Jun 28, 2012)

I sure hope they offer something similar for the 60D. I would love to be able to bracket more exposures. If Canon took a leaf out of magic lanterns books I am sure people would pay for the firmare.

Comment edited 2 minutes after posting
0 upvotes
Thorbard
By Thorbard (Jun 28, 2012)

The new 60D Firmware was already announced a few days ago, nothing as exciting as this.

And as for Magic Lantern setting an example to Canon, I really hope they don't start trying to charge for Firmware. I don't think anyone wants to pay for critical updates (which this is, if you want to use the GPS module, for example)!

0 upvotes
josan
By josan (Jun 28, 2012)

Canon should have done this a long time ago , hope to see the best firmware in the next Canon Cameras instead of reducing their own product's ability by poor firmwares , but at least it is good that I still keep my 7D . I am waiting for the New Canon Camera that can match or even better than Nikon D800 on Resolution, Dynamic Range , High ISO Noise , affordable price range hopefully available in the near future . Canon YOU CAN DO IT !

4 upvotes
LWW
By LWW (Jun 28, 2012)

I am always suitably mesmerised by the tone of the "corporate speak" with these announcements. I wish it was just spat out as it is.

1 upvote
Absolutic
By Absolutic (Jun 28, 2012)

Knew about the firmware, but started thinking, why August? why not just release it now. They've had it for a while. And then it occurred to me: it is a pre emptive strike against Nikon D600 which is about to come out in the mean time! It is in the same price range as 7D. Canon doesn't want people to start switching to D600 immediately or picking D600 over 7D as 7D will obviously have more competitive features such as speed etc. But these two cameras compete on price

4 upvotes
Nismo350Z
By Nismo350Z (Jun 28, 2012)

Only you would compare a 3 year old crop camera to an entry-level full frame that hasn't been released yet. If anything, Canon is probably delaying the next version so they could top the D400 (if it ever comes out). Otherwise, they will likely match the D600 with their own entry-level full-frame. If consumers can afford to do so, they will switch to any product that fulfills their needs/wants.

0 upvotes
abortabort
By abortabort (Jun 28, 2012)

Even if that were true, I can't understand why they are releasing it in August - considering it is a 3 year old camera? My guess? Canon have only really just started to realise that new products are coming from Nikon, Sony and Pentax that their new 7D replacement they had been working on will not be able to compete with (this is NOT to say Canon aren't CAPABLE of competing, just that their PLANNED product wouldn't be up to snuff). So they quickly started to roll out an update to the current 7D to give it somewhat of a stay of execution while they get their new model together more. Or, hey they may have just been delayed with the product release - who knows? I DO know they rushed the 5D MkIII to market after Nikon trotted out their D800/E. In whatever case they are behind so they are updating the 7D so at least in some regards it still looks somewhat competitive compared to their newer rivals.

Basically it is August because it is a very recent change in strategy for them.

2 upvotes
Peter Galbavy
By Peter Galbavy (Jun 28, 2012)

Wow. Canon is getting with the modern age and updating stuff rather than freezing it at release. Only a couple of other examples - most notably the 5DII - where they have added new features. I wonder (and hope!) they do something similar for my 1DsIII :)

7 upvotes
CFynn
By CFynn (Jun 28, 2012)

I hope other manufacturers follow suit and update camera features rather than only providing fixes for faults through firmware upgrades.

For instance I suspect Nikon could add the extra video features found in the D5100 to the D7000 if they cared too.

Sony adding "peaking" to older NEX models is another good example of a manufacturer adding useful features through a firmware upgrade. Hope we see more of this in future.

The fact that Canon has been able to significantly increase the maximum burst for RAW images (from 15 to 25) is interesting - as it suggests the previous limit was not due to hardware constraints. I wonder how many other cameras are more crippled than they need to be.

Comment edited 2 times, last edit 5 minutes after posting
0 upvotes
abortabort
By abortabort (Jun 28, 2012)

The NEX updates did much much more than just add peaking - they changed the whole layout more or less as well, making it a much easier to operate camera than the first iteration.

PEntax did a similar thing to Canon and upped the RAW burst shooting from something like 9 to 25 frames shortly after it was released.

Fuji have made significant changes to the X100 through firmware updates such as making single use buttons customisable and adding new features and performance improvements.

Panasonic made a significant update to the GH2 by adding new codecs to it's video capabilities as well that supposedly made it easier to edit.

There are heaps of examples of manufacturers doing firmware updates to enable new external hardware to work with the camera such as lens adapters, GPS, Bluetooth, HDMI monitors, new lenses as well as adding lens corrections, art filters and scene modes to name a few.

Point is this is nothing new. But it is a lot for a single update and for an old model as well

2 upvotes
DavesMan
By DavesMan (Jun 28, 2012)

Great to see lots of upgrades for my 7D! But one thing would make me more happy. Auto ISO in manual mode on 5D Mark II. Technically no problem - DiGiC IV is capable of it. It's only o SW problem. I can't understand, why auto ISO i M is locked on ISO 400. It's useless then.
But I know they will never do because Canon has Mark III nowadays and Mark II is senteced to death.

3 upvotes
rickpoole
By rickpoole (Jun 28, 2012)

I suggested Focus Bracketing to automate focus stacking and was disappointed to see it didn't make it into this new firmware. From Canon's response 6 months ago I thought it had a chance to make it into the next firmware. Better AEB would definitely have helped HDR shooting. The larger burst size will definitely help when shooting airshows and the filename customization should eliminate me having to rename files when downloaded. Nice to see they are improving the 7D via firmware updates, hopefully this isn't the last firmware enhancement.

2 upvotes
TheHorsts
By TheHorsts (Jun 28, 2012)

Impressive set of improvements. I'll definitely benefit from the buffer improvements and one or two of the other features. Perhaps I'll make a bit more use of Auto ISO now that I can set boundaries better.

Hopefully this is the start of a trend -- enhancements through software releases.

2 upvotes
abortabort
By abortabort (Jun 28, 2012)

It happens A LOT, this isn't anything new. Just is quite rare for older models such as this to get such a significant update.

0 upvotes
ozgazza
By ozgazza (Jun 28, 2012)

Looks like a very useful update. Nice one Canon!

1 upvote
3a
By 3a (Jun 28, 2012)

Auto Exposure Bracketing is still 3 images :(
when i saw '... significantly improves ...' i expected a better AEB for HDR shooters.

3 upvotes
BaldCol
By BaldCol (Jun 28, 2012)

Yes that disappoints me as well. I cannot imaging that it is a very difficult to programme a 5 image auto bracket.

1 upvote
scott_mcleod
By scott_mcleod (Jun 29, 2012)

Agreed. My G2 (Panny) has the option of 5- and 7-shot brackets, but unfortunately you can't choose how many EV apart they are (too close IMO).
I am absolutely in love with the extended burst, though - it's *exactly* what I need!

0 upvotes
Zafar Kazmi
By Zafar Kazmi (Jun 28, 2012)

Ha ha ha. Canon does not have a new sensor ready, so it is buying time with firmware refresh!

Nevertheless it is a commendable move. Instead of slapping a new camera on users with meaningless changes, this firmware while extending 7D life, does not leave existing 7D owners in cold.

I hope that they follow this trend on other cameras too.

6 upvotes
For a few clicks more
By For a few clicks more (Jun 28, 2012)

Good comment Zafar !! They had planned the possibility of the comprehensive camera improvement with a firmware update during the development of 7D. Now it was time to pull the emergency arm. Update the firmware, save time and money instead of a new camera. Furhtermore, haven't they just come up with 650D which is enough for Canon and beginners ?

0 upvotes
garyknrd
By garyknrd (Jun 28, 2012)

+1

0 upvotes
lukx
By lukx (Jun 28, 2012)

It's good feeling that the camera we bought is so good they after 3 years Canon though that it doesn't need better hardware and only software adjustments !

2 upvotes
raincoat
By raincoat (Jun 28, 2012)

Aren't you a bit curious where the extra 10 RAW buffer depth came from?

Did they just have that extra memory in the camera for 3yrs and finally decided to turn it on?

It's like saying a firmware update on your CF card turns it from 16GB into 32GB!

Comment edited 1 minute after posting
4 upvotes
b534202
By b534202 (Jun 28, 2012)

Lossless compressed RAW?
Or it would only work with certain serial #s built with extra buffer?
Overclocking?

0 upvotes
Cideway
By Cideway (Jun 28, 2012)

With the Pentax K5 they issues a firmware update that increased the buffer from from around 8 shots to 22 shots, apparently this was achieved by compressing the RAW data before it went into the buffer instead of when it came out of the buffer, so maybe canon have done something similar.

4 upvotes
ghohan422
By ghohan422 (Jun 28, 2012)

I'm a little curious as to where the extra RAW depth comes from. But there are a few possible technical reasons for not having it earlier. From optimizing the compression system so that it happens on the fly, reducing the need to store uncompressed RAW in the buffer. Or perhaps the buffer simply clears faster now so that the burst rate goes up while not increasing the number of frames concurrently in the buffer. Of course, the limitation could have been artificial.

So I'm curious, but not really suspicious. I would be if it were a lower end SLR than the 7D, but it's in canon's best interests for the 7D to be as good as it can be because of it's position in the APS lineup (at the top).

0 upvotes
scott_mcleod
By scott_mcleod (Jun 28, 2012)

There's no "hidden memory" and I seriously doubt the 7D was crippled (which I admit cannot be said for some other bodies)

CF Rev 5.0 and 6.0 have both appeared since the 7D was launched. It's most likely that the new FW takes advantage of these standards e.g. 32MB block transfer speeds vs. 128kB which is *huge*.

http://compactflash.org/2010/cfa-announces-availability-of-cf50/

http://compactflash.org/2010/cf-6-0-introduces-industry-leading-performance-and-feature-enhancements/

Read this release for Rev 5.1:
http://compactflash.org/2010/compactflash-association-announces-new-cf5-1-specification/

Interesting, huh?

Now where's the Nikon FW update for my D700... ;)

Comment edited 3 minutes after posting
0 upvotes
abortabort
By abortabort (Jun 28, 2012)

It isn't uncommon for manufacturers to disable or hide features in their devices to assist the marketing department :P A good example of this is the bluetooth module that was hidden in second gen iPod touches - they never sold it as having BT, but later flipped it on for a later software update/feature enhancement.

1 upvote
coroander
By coroander (Jun 28, 2012)

Hopefully this is the start of a trend!

9 upvotes
abortabort
By abortabort (Jun 28, 2012)

A trend for whom? This already goes on all the time.

0 upvotes
bdkr65
By bdkr65 (Jun 28, 2012)

Well, sure seems to put to rest the rumor of a 7D MkII

1 upvote
Jun2
By Jun2 (Jun 28, 2012)

That means no 7D II, only 70D.

1 upvote
kevinfreels
By kevinfreels (Jun 28, 2012)

Not at all. It just means that they aren't ready to put it out there yet. I can easily see the 7D coming in with 8fps on a single digic 5 processor with the new T3i sensor, the 7D 19 point AF and the flip screen with the new STM tech, no MFA or custom user settings. That would leave room for what the 7D was before - a flagship APS-C. 12-14 fps with a dual digic 5 with the new 18MP sensor in the T3i (or better), 61point AF from the 1DX and 5D3, and if I'm really lucky, they will re-launch eye control AF like the ELan series with a higher level of tech to make it work better for more people. :-) I'll continue to hope for this until they say it's not happening. I would think that if they didn't intend to launch a 7DII at some point, they would have said so in this announcement.

Comment edited 40 seconds after posting
0 upvotes
tommy leong
By tommy leong (Jun 28, 2012)

Canon should just incorporate Magic Lantern firmware and pay
those guys for their efforts :)

4 upvotes
cgarrard
By cgarrard (Jun 28, 2012)

Or Magic Lantern could just front the bill and make their own cameras to put it in. Right? Easy job making cameras eh?

Carl

2 upvotes
cgarrard
By cgarrard (Jun 28, 2012)

WOW! That, that...............is why Canon leads. That, is a serious tip of the hat to its customers. They know the value of firmware updates in the digital age now it seems, obviously they can't do this with every camera (not enough time or resources) but they sure picked a good one to do this with.

7D owners have to be ecstatic!

11 upvotes
Peter Rongsted
By Peter Rongsted (Jun 28, 2012)

If updating the firmware of an older camera means you lead, then Nikon must surely be the true leader. They have done it more than once. First time I know of was when they introduced the D70s (in 2005) they also updated the firmware of the D70 with all the new features that didn't need any of new hardware! ;-)

And please don't get me wrong. I think its great that Canon now also does firmware updates that gives the users new features and not just fix problems.

7 upvotes
Samuel Dilworth
By Samuel Dilworth (Jun 28, 2012)

You're right this is why Canon leads: they are indeed a bit more progressive than the rest of the pack.

However, I have trouble heaping praise on the company, since significant firmware updates should be expected and demanded for expensive hardware like an EOS 7D. That it's unusual in the camera industry is deplorable.

Still, good on ya, Canon.

0 upvotes
Just a Photographer
By Just a Photographer (Jun 28, 2012)

Canon Leads?

The first thing that came into my mind was that they are lagging behind because their new sensor seems not to be ready yet.

Prolonging the lifetime of a three year old camera is a good move for 7D owners - But it also shows Canon can not keep up with the competition.

7 upvotes
Breitling
By Breitling (Jun 28, 2012)

At least they are using their own sensor not from Sony...

2 upvotes
russbarnes
By russbarnes (Jun 28, 2012)

Canon Leads? Progressive? I can't remember seeing a product from Canon in the last 5 years that brought ANY real innovation... Sensor development has died. If Canon didn't roll out updates like this, there would be nothing at all.

4 upvotes
rjjr
By rjjr (Jun 28, 2012)

"By Breitling:
At least they are using their own sensor not from Sony..."

What does it matter who manufactures the sensor if it's good?

Comment edited 4 minutes after posting
5 upvotes
cgarrard
By cgarrard (Jun 28, 2012)

Yes if you haven't checked lately, Canon sells more cameras than any other maker out there. Marketshare, you know.

All I can say on the rest of the replies, is some people will just never ever, ever, be happy.

2 upvotes
Aniket Apte
By Aniket Apte (Jun 28, 2012)

@russbarnes...
Canon have already developed 120mp sensor...here's the link...

http://www.dpreview.com/news/2010/08/24/canon120mpsensor

0 upvotes
Jonas F
By Jonas F (Jun 28, 2012)

" Canon Leads? Progressive? I can't remember seeing a product from Canon in the last 5 years that brought ANY real innovation... Sensor development has died. If Canon didn't roll out updates like this, there would be nothing at all."

Well... Couldn't you say 5D MkII started a trend in DSLR video recording? Maybe 5D mkII wasn't the first camera, but it made it popular? And they improved that functionality with firmware?

7D was, IMHO, way ahead when it came to AF-system especially when considering the price?

oh and BTW, the 7D' sensor was and STILL is good enough for a lot of people, especially combined with the overall functions and performance from the camera. Sensor technology is really not the only thing that makes a good picture....

Honestly: If you are so focused on technology (not photography!) will you EVER find a camera that is "perfect"?

Thnx Canon for improving my camera :).

1 upvote
RetroBlader
By RetroBlader (Jun 28, 2012)

CanonRumors actually predicted something correctly for once....

2 upvotes
jnxr
By jnxr (Jun 28, 2012)

hehe true

1 upvote
theoschela
By theoschela (Jun 28, 2012)

so its an August release and could coincide with the 60D replacement. Call it whatever you like but we don't truly know if it will be called the 70D, 65D, or 60D MkII... 61D... someone gunna bet a paycheck on it? :-)

Comment edited 52 seconds after posting
0 upvotes
javierz0509
By javierz0509 (Jun 28, 2012)

i am so happy YAY first DSLR is a canon and i did a good choice.

2 upvotes
bluemeanie54
By bluemeanie54 (Jun 28, 2012)

I wish there were updates for the T21.

2 upvotes
Rafi
By Rafi (Jun 28, 2012)

Sounds great

0 upvotes
Kobus66
By Kobus66 (Jun 28, 2012)

DPR, I am not sure about the "significantly" part.

Come now.

0 upvotes
Jeffa4444
By Jeffa4444 (8 months ago)

Well a little over 12 months from the annoucement and a year since implementation and Canon actually gave everyone a mid cycle face lift much like car manufacturers only they charge. The new camera so far is the EOS 70D which replaces the EOS 60D which came after the 7D. Were told unreliably that the 7D replacement will now be in 2014 although no one is certain when. Given pricing and features the 6D and the 70D are going to squeeze the current 7D both have better sensors and the 70D better metering etc.

0 upvotes
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