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Panasonic launches Lumix G Vario 12-35mm F2.8 fast zoom for Micro Four Thirds

By dpreview staff on May 21, 2012 at 05:00 GMT
Buy on GearShop$999.99

Panasonic has formally announced a 12-35mm F2.8 lens for the Micro Four Thirds system. The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S offers a traditional 24-70mm equivalent field-of-view, and is the first constant-aperture standard zoom for a mirrorless system. The lens is the latest in Panasonic's premium 'X'-branded range and uses the company's latest Power O.I.S optical stabilization system. It will be available in August, pricing details are not yet available.


Press Release:

Panasonic Introduces New Micro Four Thirds Digital Interchangeable Lens

SECAUCUS, NJ (May 21, 2012) – Today, Panasonic announced a new digital interchangeable standard zoom lens, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035). The newest addition to the company’s premium lens brand “X,” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard, this lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) and features constant F2.8 aperture brightness at entire zoom range. Suitable for professionals and enthusiasts, this new lens captures a wide range of scenes from dynamic landscapes to available light and studio-lit portraits and features superb image rendering for lifelike textures and crisp edge-to-edge contrast.

The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens incorporates Panasonic’s unique Nano Surface Coating technology which minimizes reflections at entire visual range (380nm-780nm), resulting in a dramatic reduction of ghosts and flare for extremely clear picture quality. The lens’s newly integrated POWER O.I.S. (Optical Image Stabilizer) effectively compensates for both small, fast movement and large, slow movement, making it easy to shoot extremely clear photos even in low-lit situations such as at night or indoors.

Boasting outstanding compactness, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens is approximately 73.8mm in length and 10.76oz in weight, resulting in extreme mobility. Additionally with a rubber ring on the lens mount, the new lens is designed to stand up against splash and dust making it ideal for outdoor photography enthusiasts. A highly reliable metal mount endures long time use.

The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens system is comprised of 14 lenses in nine groups. The UED (Ultra Extra-Low Dispersion) lens minimizes chromatic aberration while the UHR (Ultra High Refractive) lens realizes high descriptive performance from corner to corner. Featuring high contrast and resolution from the center to corner at entire zoom range, the new LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens has the ability to capture the details of scenery or portrait with rich perspective.

The lens’s superior inner focus system provides for excellent resolution and contrast without changing the overall length from full life-size magnification to infinity. Seven blades give the aperture a rounded shape that produces an attractively smooth defocus effect in out-of-focus areas when shooting at larger aperture settings. Adopting an inner focus system driven by a stepping motor, the lens’s superior design provides smooth and near silent focusing action which is ideal for both picture and video recording. When the lens is mounted on any LUMIX G Micro System camera body, users can take advantage of the high-speed, high-precisions Contrast AF (Autofocus) system.

The Panasonic LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035) lens will be available in August 2012. For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.

Panasonic LUMIX G X Vario 12-35mm/F2.8 ASPH./POWER O.I.S specifications

Principal specifications
Lens typeZoom lens
Max Format sizeFourThirds
Focal length12–35 mm
Image stabilisationYes (Power O.I.S)
Lens mountMicro Four Thirds
Aperture
Maximum apertureF2.8
Minimum apertureF22.0
Aperture ringNo
Number of diaphragm blades7
Aperture notesCircular aperture diaphragm
Optics
Elements14
Groups9
Special elements / coatings4 aspherical lenses , 1 UED lens, 1 UHR lens
Focus
Minimum focus0.25 m (9.84)
Maximum magnification0.17×
AutofocusYes
Full time manualYes
Focus methodInternal
Distance scaleNo
DoF scaleNo
Physical
Weight305 g (0.67 lb)
Diameter68 mm (2.66)
Length74 mm (2.91)
Zoom methodRotary (extending)
Power zoomNo
Zoom lockNo
Filter thread58 mm
Hood suppliedYes
Tripod collarNo
242
I own it
60
I want it
17
I had it
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Panasonic Lumix G X Vario 12-35mm F2.8 ASPH Power OIS

Comments

Total comments: 112
Psynema
By Psynema (Aug 1, 2012)

http://www.youtube.com/watch?v=_2-_7woKULY

Just completed a wedding video with the 12-35mm if anyone's curious.

1 upvote
brunocascio
By brunocascio (Aug 30, 2012)

dove lo posso vedere?

0 upvotes
KJ Photography
By KJ Photography (May 27, 2012)

Amazing specs. Would love to purchase one but I do find that the price is rather steep.

0 upvotes
Ann Chaikin
By Ann Chaikin (May 25, 2012)

I must admit I want one. Where I live the light is often low. I could really use a fast walk around zoom.

0 upvotes
Valentinian
By Valentinian (May 22, 2012)

How does a lens with OIS stabilization compare with an hypothetical same lens without OIS stabilization? Does the stabilized lens loose any optical quality?
anybody knows?

0 upvotes
Roberto Mettifogo
By Roberto Mettifogo (Jun 6, 2012)

for what I saw using mine, no loose in optical quality, reducing the movements you actually increase the sharpness of subject details..

0 upvotes
evshrug2
By evshrug2 (May 22, 2012)

So, that weatherproofing... Without knowing how robust this lens is weather sealed, does the forum think Panasonic is trying to sell an accessory for the Olympus OM-D (profit margins are higher on lenses than bodies), or is there a weather sealed Lumix in the works?

0 upvotes
Naveed Akhtar
By Naveed Akhtar (May 23, 2012)

i guess GH3 gonna be weathersealed. or maybe Panny is launching a new market segment like oly did with om-d!

0 upvotes
halfmac
By halfmac (May 22, 2012)

There has been no official pricing for US from Panasonic. Amazon sets their own price. PhotographyBLOG has the price @ $999.00 and I think that will be more realistic.

0 upvotes
peevee1
By peevee1 (May 22, 2012)

It is $1,299 everywhere.

0 upvotes
supeyugin1
By supeyugin1 (May 22, 2012)

Crazy expensive!

1 upvote
sethmarshall
By sethmarshall (May 21, 2012)

How is this considered "first constant-aperture standard zoom for a mirrorless system"? It isn't at all.

You have nearly the same focal range with an additional stop of light and constant-aperture with the Olympus 14-35!?

0 upvotes
Mssimo
By Mssimo (May 21, 2012)

Its made for a normal DSLR with a mirror.

1 upvote
sethmarshall
By sethmarshall (May 21, 2012)

...but I use it on a camera without a mirror, so what's the difference?

0 upvotes
AngelicBeaver
By AngelicBeaver (May 22, 2012)

One was designed FOR a mirrorless system, the other wasn't.
Faster autofocus, probably.

1 upvote
Naveed Akhtar
By Naveed Akhtar (May 23, 2012)

Fourthird lenses works on micro-fourthird bodies and AF reasonably if they are build around contrast detect mechanism and those are not many. all the new microfourthird lenses AF insanely fast on m43 bodies.

0 upvotes
supeyugin1
By supeyugin1 (May 21, 2012)

This lens is equivalent to 24-70/5.6 on FF. How much such lens costs for FF? Maybe $200. Panasonic is going to sell those for at least $500, if not more.
You do the math.

1 upvote
sethmarshall
By sethmarshall (May 21, 2012)

I wouldn't say that's an equivelent form of measure to compare to FF. I paid over $2000 for my Olympus 14-35 and it's the best lens I own (better than any of my L lenses).

0 upvotes
supeyugin1
By supeyugin1 (May 22, 2012)

They are overcharging. That one is equivalent to 28-70/4, which costs much less for FF.

1 upvote
flipmac
By flipmac (May 22, 2012)

Another equivalent post, really?

Yes, this 12-35/2.8 has as much DoF as FF 24-70/5.6, but in terms of light gathering ability (i.e. exposure), it's still F/2.8.

This will sell for $1000-1200, which is still cheaper than a Nikon 17-55/2.8 or a Nikon/Canon 24-70/2.8

2 upvotes
Fotoplatypus
By Fotoplatypus (May 22, 2012)

Absolutely. The "equivalent" comment is misguided. DOF equivalences are only useful to a point. Fact is this is a fast, constant lens that is orders of magnitude more compact than the equivalent for FF. When lightness, size and convenience are important there is no debate. Who wants to carry around a FF camera with 24-70 f2.8 all day every day?

0 upvotes
supeyugin1
By supeyugin1 (May 22, 2012)

You should think in terms of production costs. They will be similar for 12-35/2.8 for m4/3 and 24-70/5.6 for FF

0 upvotes
mapgraphs
By mapgraphs (May 23, 2012)

Actually, if it is a 12-35 on a m4/3 body, it is the focal length equivalent of a 24-70 on the m4/3 body and would be a 12-35 on a Full Frame body. In either case it is f2.8.

For example, the maximum aperture on a 50mm f2.8 lens on a Full Frame camera is f2.8. The same lens attached to an APS-C camera body with an adaptor becomes a 75mm or 80mm f2.8 lens. The same lens attached to a m4/3 camera with an adaptor becomes a 100mm f2.8 lens. An f2.8 lens is always f2.8. Focal Length Equivalency is a sensor size “crop” factor not an aperture factor.

0 upvotes
ppastoris
By ppastoris (Aug 6, 2012)

supeyugin1 is right about the equivalence. In terms of total light gathering capacity (i.e. how much light eventually reaches the sensor, which in turn determines the noise in the final image), DoF, and diffraction 12-35 f/2.8 on a m4/3 body is equivalent of 24-70 f/5.6 on FF. True, in terms of image brightness (i.e. total light per sensor area) it is still "f/2.8" which only means using the same per area sensor sensitivity (i.e. "ISO setting") for a given exposure time. Clearly that ISO is going to be more noisy than the same ISO of a FF camera, specifically the iso of the m4/3 camera will be about as noisy as 4-times higher ISO of the FF --- the ISO you would have to use have you put f/5.6 (i.e. the equivalent) lens on FF with the same exposure time.

0 upvotes
asc99c
By asc99c (May 21, 2012)

It's good to see the variety of stuff Panasonic is coming out with for M4/3 these days. Collapsible electronic zooms, and now large aperture (for a zoom).

Come on now Sony, too much innovation in the bodies, and not enough in the lenses. Get some nice stuff out for E-mount :)

3 upvotes
abolit
By abolit (May 21, 2012)

2.8 DOF for 4/3 is not the same as for full frame camera.Can' t see any advantages here. The background will be as sharp as the object.
Leica 25 1.4 , olympus 12 2.0 & olympus 45 1.8 is better option even if it's not zoom.

Comment edited 37 seconds after posting
2 upvotes
Combatmedic870
By Combatmedic870 (May 21, 2012)

Ummmm.....Having a brighter lens and 24mm equiv isnt enough? 2 stops brighter on the long end allowing for lower iso?...maybe? 1 stop brighter on the short end allowing for lower iso?...maybe? Same advantage fast glass has....always had.....How about a constant F stop, so you can zoom and not need to change the ISO/SS.
From the tests already done with the lens its supposed to be sharper VS the 12mm F2.

4 upvotes
jhinkey
By jhinkey (May 22, 2012)

Why are people hung up on the equivalent aperture thing? Sure the DOF will be like f/5.6 on a FF, but the light gathering is still f/2.8.
It's also harder to make a constant f/2.8 zoom than f/5.6 zoom FOR ANY SENSOR FORMAT - so it's going to cost a lot more than my very good $265 Nikon 24-85/3.5-4.5 AFS.

If you want low DOF move to a larger format.

0 upvotes
GodSpeaks
By GodSpeaks (May 22, 2012)

It's because some people just need some reason to gripe.

3 upvotes
Jim Evidon
By Jim Evidon (May 21, 2012)

The Sigma 17-50 lens is not listed as a 4/3's mount, so forget it...for now.

0 upvotes
tkbslc
By tkbslc (May 21, 2012)

If Sony just got Tamron to build a 17-50 f2.8 for NEX for $500-600.....

2 upvotes
Rachotilko
By Rachotilko (May 21, 2012)

Hey, for $469 you can get this: http://www.dpreview.com/products/sigma/lenses/sigma_17-50_2p8_os

It seems digital photography's golden times are over:

Some 4-7 years ago it was possible to buy P&S compact cameras with excellent optics and 1/1.6" sized sensors for reasonable price. DSLRs were expensive, sure, but their prices descended constantly.

Then the 2008 came, and P&S compacts started their descent into the hell of disposability with a complete disregard of any decency optics-wise (too much of a decentered lens lottery) and the crazy MP and MZ races.

As I am not keen on mirrors (& resulting bulk), so my hope was named "mirrorless". I also hoped mirrorless stuff gets cheaper over time, basically replacing both DSLR's and small sensored compacts. But the opposite happened with mirrorless equipment prices rising each new generation.

Nowadays, the only option for me is a DSLR as the compacts turned rubbish, and mirrorlesses are offered for these exorbitant prices.

Comment edited 55 seconds after posting
1 upvote
tkpenalty
By tkpenalty (May 21, 2012)

Are you aware that a 17-50 f2.8 on m43 is a completely different lens to a 12-35 f2.8...?

I'd beg to differ that the 'golden days are over'. We simply have choice now.

Cameras are only as disposable as the user makes them out to be and it seems your judgement is that the current crop of cameras are disposable.

De-centred lenses have always been a problem.

0 upvotes
VJVIS
By VJVIS (May 21, 2012)

I don't believe any of the mirrorless camera manufacturing companies ever claimed that the "compact system cameras" are "cheaper" alternatives to dSLRs, just smaller alternative to dSLRs. If you want a high performance system you do have to pay the price for it. The advantage has always been size, not price. I have no problems paying a higher price for a good quality lens. We definitely need a full review to see if this lens is worth how much panasonic wants to charge. In fact compared to the FF lenses of similar focal lengths it is still cheaper and way smaller.

Comment edited 1 minute after posting
2 upvotes
Rachotilko
By Rachotilko (May 21, 2012)

@tkpenalty:

I was comparing 17-50 on APS-C to 12-35 on M43. Both of those configurations give range of 28-80 eq 35. Both are F2.8 (with APS-C having advantage in DOF).

And I really think things are worse now then they were 4-5 years ago. The P&S compacts have much slower lens, often decentered (and much more often then it used to be the case), with way too many Mpixels.

There used to be segment with 1/1.5" to 1/1.7" sensors and fast 300mm telephoto lens (was called bridgecam). Nonexistent now. Today's superzooms with 1/2.3" sensors and slow 800mm lenses cannot compare.

There used to be segment of P&S with 1/1.5" to 1/1.7", very fast lens. This segment exists, but is on the verge of extinction.

No, mirrorlesses means less choice, not more. They are destroying the enthusiast P&S segment, with lenses that are much more expensive then their DSLR counterparts.

Comment edited 2 times, last edit 14 minutes after posting
1 upvote
asc99c
By asc99c (May 21, 2012)

@Rachotilko

The large-sensor P&S market is hardly on the verge of extinction - the Canon G1X is the most interesting development in this area for a while.

But your other point about the price of the M43 system I believe is unjustified. The newer generations are more expensive yes, but you can pick up the previous generation cameras (which in many cases are still being manufactured as the 'cheap' alternative) for prices cheaper than any DSLR.

0 upvotes
jhinkey
By jhinkey (May 22, 2012)

And the Yen to Dollar ratio likely has a lot to do with this. DSLR body and lens prices have risen a lot in the past few years too.

0 upvotes
bcalkins
By bcalkins (May 21, 2012)

Thanks for the quick preview !

0 upvotes
Cy Cheze
By Cy Cheze (May 21, 2012)

What share of G-series m4/3 owners use the f/4.0 14-140mm lens more often than any other? If you had just $650 to squander on another lens, would you pick that one or the new 12-35mm?

This new f/2.8 lens is relatively fast, but does the 35mm (70mm FF equivalent) zoom really offer distinct advantages over the various f/3.5 14-44mm equivalent lenses already around?

0 upvotes
peevee1
By peevee1 (May 21, 2012)

What "various f/3.5 14-44mm equivalent lenses" are you talking about? There are plenty 14/3.5-42/5.6 lenses (28-82 equivalents), but f/5.6 at the long end lets 4 times less light in.

2 upvotes
goblin
By goblin (May 21, 2012)

Ditto. People should realize that there's a ton of difference, dreams, money and technology between 12mm and 14mm on the lower end.

0 upvotes
T3
By T3 (May 21, 2012)

Wow, what a bad attitude, Cy. Plenty of people want faster zoom lenses for low light shooting and better DOF control. Slow zoom lenses suck at these things. Plus, not only is the 12-35/2.8 much faster, it also goes wider. In addition, most lenses are at their sharpest when stopped down a bit from its max aperture, so it's quite likely that the 12-35/2.8 is going to be sharper at f/4 than those other zoom lenses at f/4.

1 upvote
azazel1024
By azazel1024 (May 21, 2012)

Very nice. I could certainly wish that the price was less, but it is just expensive enough to not be something I can afford anytime soon, but just cheap enough that some day I'll probably end up buying it (new or used).

A 24-70mm equivelent with weather sealing is EXACTLY the kind of walk about lens I want in "rough" weather (the Olympus 12-50/3.5-6.3 is interesting, but even with the OM-d's better high ISO noise, it is just too slow for me). That plus the 35-100/2.8 will make a great selection for event photographers. I notice that the lens doesn't even weigh an entire pound. NICE!

0 upvotes
MP Burke
By MP Burke (May 21, 2012)

I think f2.8 is the right choice of aperture. This looks like a useful lens for my outdoor and landscape photography and the relatively small size and weight are a boon on a long walk. F2.0 would have been too big and expensive.i
The initial price is as expected and I will be waiting to see if it is offered at a lower price as part of a bundle with the forthcoming GH3. If not, it would be a case of waiting until various reviews are available and (if they confirm high I.Q) then waiting for the next round of cash back offers from Panasonic.

2 upvotes
Carol Stee
By Carol Stee (May 21, 2012)

What is the initial price? The article states "It will be available in August, pricing details are not yet available."

0 upvotes
T3
By T3 (May 21, 2012)

It won't be cheap.

0 upvotes
peevee1
By peevee1 (May 21, 2012)

Now, m43 is the first mirrorless system with a good zoom. Took them just 4 years.

3 upvotes
abi170845
By abi170845 (May 21, 2012)

Yup maybe I'll get the lenses first, the Panny7mmzoom(yes you can use filters! buy a spare cap, dremel the front cover, get a cokin ring that will fit over the cap, glue hammer whatever to make it fit over the cap and you know the rest) and this lens. with the OM-D ibis plus the 2.8 plus the usable high iso, I am tempted! Wait for the OM-D price to go down or some bored yuppy selling it second hand.

0 upvotes
dannyboy5400
By dannyboy5400 (May 21, 2012)

Let me get this right. They are going to charge similar prices for an equivalent 24-70mm 2.8 when it uses LESS OPTICAL GLASS. Oh, but you pay more for less but it is lighter. Yeah, a lighter wallet.

2 upvotes
digifan
By digifan (May 21, 2012)

Uh since when is the equivalent 24-70mm F2.8 equal in price?
The Canon is still double that.
Oh you mean the old version, I see. Yeah, that's a fair comparison! Comparing ancient price with new.

6 upvotes
wlad
By wlad (May 21, 2012)

It will cost $1200 at least. And that's way too much for a MFT lens imho.

2 upvotes
AndyGM
By AndyGM (May 21, 2012)

Will you lot stop trolling. This is the equivalent lens from Canon:

http://www.jessops.com/online.store/categories/Cameras%20and%20Lenses/Lenses/products/Canon/EF%2024-70mm%20f2.8L%20II%20USM%20Lens-84236/Show.html?cm_mmc=GoogleBase-_-Lenses-_-all-_-all&ovc=

Did you read that? £2299.95! €2800! "Similar Prices"? "Pay more for less"? Who the hell taught you maths?

0 upvotes
T3
By T3 (May 21, 2012)

It's false that all smaller lenses should cost less. Take a look at Leica M lenses. Those lenses are tiny, but they cost quite a lot. Smaller things don't necessarily cost less.

1 upvote
EddyKilowatt
By EddyKilowatt (May 21, 2012)

What costs in any of these hi-tech products is design, development, precision tooling, and number of finishing and machining steps. Raw material costs are probably just a few percent of final price. So while the glass and metal in a smaller lens may be a few dollars cheaper, the same amount of engineering time, and factory floor time, is required regardless of size.

1 upvote
kelpdiver
By kelpdiver (May 21, 2012)

Andy - you're using the price of the not yet shipped II model from Canon to make your point. The I lens used to sell for 1100, and was typically 1200-1300 until very recently. It appears now that Canon will discontinue the I, but if so, it's giving up the casual market to third party vendors. In any event, 2.8 on FF is very different than this 2.8 lens.

0 upvotes
dannyboy5400
By dannyboy5400 (May 22, 2012)

I stand by what I said and I was comparing to current 24-70, not the above $2k ones.. You are paying more for less optical glass and last I checked, these aren't Leicas. Quite a scam, same or more money for less optical glass. This was like when Olympus charged $7k for a 300mm 2.8 and the Canon 300mm 2.8 was $4500. Same amount of optical glass but Olympus was charging 600mm F/4 Canon price for it. Total scam.

0 upvotes
CarVac
By CarVac (May 21, 2012)

What's with having zero distance between 12 and 14mm?

2 upvotes
Absolutic
By Absolutic (May 21, 2012)

amazing! a 24-70 F/2.8 IS lens weighing only 305 grams!!!! That is an amazing. Makes me wanna go m4/3 again. Unless this lens is cost prohibitive. Nicely done, Panasonic, not much I can tell. Sony NEX, are you watching?

5 upvotes
007peter
By 007peter (May 21, 2012)

Yes come back and join me in m43. While I love Sony NEX's flaw-less sensor, the SIZE of NEX lens and the lack of selection is a complete let down. Great camera....in desperate need of more pancake lens

2 upvotes
Marty4650
By Marty4650 (May 21, 2012)

The Sony NEX lens designers should be paying attention. The NEX system has some really fine cameras but lacks a proper lens selection.

And all the NEX fans are very aware of this.

1 upvote
Peiasdf
By Peiasdf (May 21, 2012)

This is not a 24-70 f/2.8, this is a 12-35 f/2.8. A 24-70 f/2.8 is two-and-half to three times the weight and lets in four times the light.

The rumored price is €1,100

1 upvote
DarkShift
By DarkShift (May 21, 2012)

So, using your logic, the 24-70/2.8 L would become f1.4 lens on a MFT camera? Wonderfull news...but where's the IS switch?

1 upvote
Peiasdf
By Peiasdf (May 21, 2012)

@ DarkShift
I know what you are doing and I am not going to play with you. The resulting photos will speak for itself.

And yes, I wish all lenses are stabilized and made of carbon fiber.

1 upvote
tkbslc
By tkbslc (May 21, 2012)

Except it gives many of the same properties as using a f5.6 kit lens on film/FF. Those were a dime a dozen.

Canon 24-70 f3.5-4.5 was a cheap $200-300 lens. Using that on FF would give shallower DOF and less noise (you'd only be one ISO stop higher than m4/3 but FF has greater than 1 stop better noise handling).

It is nice to see faster lenses for m4/3, but the prices are way out of whack compared to what you get with DSLR. The 45mm f1.8 is $400 when a FF 50mm f1.8 is $200 from Nikon. The 25mm f1.4 is $600 but a FF 50mm f1.4 with twice the glass is $400. The 20mm f1.7 is nice at $400, but a Nikon or Sony 35mm f1.8 is $200. I guess you have to be willing to pay for miniaturization.

1 upvote
MikeNeufeld30
By MikeNeufeld30 (May 21, 2012)

a big round of applause for Panny producing a solid fast zoom lense. MFT is getting more and more exciting.

9 upvotes
AdventureRob
By AdventureRob (May 21, 2012)

Fantastic spec list. I wish it had a slight step more in weather sealing though rather than just the rubber ring on the mount. Time to start counting the pennies again.

Now lets see what the 35-100mm will end up like.

0 upvotes
marike6
By marike6 (May 21, 2012)

Nice useful focal length. Still think fast primes are the way to go, especially on m43. But I applaud Panasonic for releasing this lens. I only wish they'd change the rubber, knurled zoom and focus rings as they collect dust, lint from day one.

3 upvotes
dgc4rter
By dgc4rter (May 21, 2012)

Just bought an OM-D as a replacement to my Nikon D7000. Now Panasonic are introducing high quality, fixed aperture lenses like this one and, along with Olympus, have a super array of lenses on tap, MFT would seem to be the obvious way to go for a mirrorless alternative to entry level prosumer DSLR.

Sony better put their skates on and produce some half-decent lenses if they want to stay in this game.

Comment edited 35 seconds after posting
7 upvotes
shaocaholica
By shaocaholica (May 21, 2012)

Its a step in the right direction. Would like to see some f/2 zooms since at f/2.8, it can't match APS or FF shallow DOF with a traditional 24-70/2.8.

2 upvotes
Jon Schick
By Jon Schick (May 21, 2012)

What's the obsession with shallow depth of field at wide angle? By their nature, lenses covering these focal lengths are going to offer more depth of field in any case, and for landscapers (presumably the key market for this lens), shallow depth of field is unlikely to be a primary concern. Looks like a micro four thirds equivalent of the Pentax 16-45 lens which used to be glued to my K-7. At a price though....

6 upvotes
Jarkko Lehtinen
By Jarkko Lehtinen (May 21, 2012)

There is a lot of fast primes for shallow DOF, though. And more coming all the time. Just like in the film time - if you wanted flexibility you chose a zoom lens. If shallow DOF, a prime lens.

5 upvotes
shaocaholica
By shaocaholica (May 21, 2012)

I've been using standard f/2.8 zooms on FF film and FF/APSC digital for ages and it gives me just enough DOF control to not warrant carrying a spare prime for that purpose.

If I wanted to shoot f/16+ for deep dof daylight landscapes, I wouldn't use a f/2.8 standard zoom.

1 upvote
Iskender
By Iskender (May 21, 2012)

I understand the interest in not changing lenses.

However, a quick search turned up some interesting results. A FF 2.8 zoom apparently weighs the same as the OM-D, 12-35/2.8, 45/1.8 and 20/1.7 combined, and that's before you add a camera.

If extremely thin DOF is really important then of course the single lens can make sense. But the bulk penalty is pretty extreme.

4 upvotes
Andy Crowe
By Andy Crowe (May 21, 2012)

@shaocaholica this lens set at 35mm / f2.8 will give you better depth of field control than the 20mm at f1.7

1 upvote
Marty4650
By Marty4650 (May 21, 2012)

M4/3 has to deal with the same problem 4/3 had: in order to the same shallow DOF as a FF camera, their lenses need to be faster. But faster lenses mean "bigger, heavier, and more expensive."

This really means if shallow DOF is your primary interest, then perhaps 4/3 or M4/3 isn't the system for you. (And the same can be said for Nikon 1 and Pentax Q).

No system is perfect for everyone, and M4/3 is not an exception to this.

2 upvotes
Xellz
By Xellz (May 21, 2012)

Cost and size of f2 zoom would scare away or simply beyond reach of most customers. They would sell a lot less of those lenses than f2.8. Primes can get you some decent dof control on m4/3. But zoom lenses won't. m4/3 is wrong system if you want razor thin dof.

2 upvotes
zigi_S
By zigi_S (May 21, 2012)

>But zoom lenses won't. m4/3 is wrong system if you want razor thin dof.

The same can be said for aps-c.

1 upvote
emircruz
By emircruz (May 21, 2012)

$1000+ seems like a lot. but if the IQ is as nearly as good as the 12mm f2, 20mm 1.7 and the 25mm f1.4 at f2.8 then it sounds you have cheaper alternative.

and oh.. weather sealing!

2 upvotes
ageha
By ageha (May 21, 2012)

Where does Panasonic mention weather sealing?

1 upvote
thx1138
By thx1138 (May 21, 2012)

With a rumoured price of €1100 or about the same as a current Canon 24-70L, this is way overpriced. Typical of m4/3, they like to make you believe you are really getting a FF lens and price it accordingly. If they come to there senses and price is say $600-700 it'll be a great addition to the line-up. Making Sony NEX's system look lamer all the time.

4 upvotes
CollBaxter
By CollBaxter (May 21, 2012)

So you get a constant aperture EF 24-70 , weather sealed lens with OS and you want it for $50 plus the spare wheel and the jack. A good lens will cost you money no mater how small. Actually it should cost you more as things like distortion correction become more difficult with a smaller lens. I have seen the raws posted on a different site of the lens at 12mm and the correction is nominal. The 12-50 at 12mm looks like a coke bottle as regards distortion in comparison. I still question if the 12-50 is 12mm after distortion correction This lens look like 12mm = 12mm.

The 12-50 is $500 as a non kit option. and for that lens you get what you pay for. How can one expect the same sort of price for a constant aperture d/2.8 weather sealed lens.

Move through bodies invest in lenses.

You get what you pay for.

Comment edited 2 times, last edit 8 minutes after posting
10 upvotes
shaocaholica
By shaocaholica (May 21, 2012)

Tamron's 24-70/2.8 with IS and ultra sonic motor costs about the same and had more glass and covers FF.

5 upvotes
DarkShift
By DarkShift (May 21, 2012)

Excuse me but where did you get your prices?

The current Canon 24-70/2.8 L II costs at least about 2200€. With 1100€ it would be half of that.

4 upvotes
wlad
By wlad (May 21, 2012)

@DarkShift - the previous Canon 24-70 version costs 1200€, and very few people complain about it. The brand new version II is just a tiny bit better at the long end wide open. But not 1000€ better.

2 upvotes
thx1138
By thx1138 (May 21, 2012)

I said the current 24-70L. If you did you homework the 24-70L II is not even shipping.

@Colbaxter.

Can you even read, how does saying the lens should be around $600-700 suddenly become I want a lens for $50. As for the 12-50 f/6.3 being $500, that is a sad indictment of Olympus IMO, not reflection of the worth of this lens.

As pointed out, Tamron can offer a true 24-70 f/2.8 OS for similar price.

I'll be sticking to alt glass for my OM-D that's for sure with few exceptions.

1 upvote
Marty4650
By Marty4650 (May 21, 2012)

@ CollBaxter. I so agree. This lens is one third the weight, half the price, quite a bit wider, and significantly smaller than the 4/3 14-35mm lens.

The people who paid $2400 for 4/3 SHG lenses will have no problem paying $1200 for M4/3 lenses like these.

2 upvotes
Spunjji
By Spunjji (May 21, 2012)

Horses for courses.

@ the various anti-m43 folks bleating here: Don't like the price, don't buy it, but don't pretend to be an expert on how much this lens *should* cost. If Panasonic are overpricing it then it won't sell and they will reduce the price. The market will decide that, not you.

Personally, I can't afford it, but I like the fact that it exists.

0 upvotes
MikeNeufeld30
By MikeNeufeld30 (May 21, 2012)

This is a great addition to the MFT lens lineup and makes the purchase of the OMD EM5 even better adding a fast zoom with weathersealing. NEX better start releasing some good lenses because Mft is really creating a beautiful and optically excellent lens array.

Now Sony is starting to look like the P&S with slow lenses and fugly cameras.

4 upvotes
Chaitanya S
By Chaitanya S (May 21, 2012)

Certainly a good addition to the micro 4/3 line-up of lenses. Now waiting for Olympus's 60mm macro and 75mm lens as well.

3 upvotes
highwave
By highwave (May 21, 2012)

I'm just amazed at how well Panasonic kept the release date so secret

Most speculated it would be released months from now

This is pretty much out of the blue

0 upvotes
Stanny1
By Stanny1 (May 21, 2012)

Whoopee! Because of the 2x crop factor, you pay a fortune for only a 24mm equivalent. If that lens was on my Sony NEX-3, I would have my 18mm true wide angle. Wait. I have the Sony Wide-Angle adapter on my 16mm NEX-3 from the factory. So I got my 18mm for only $90.00! Nothing like having an APS-C sensor instead of the point and shoot sized one in the 4/3 system!

2 upvotes
TEBnewyork
By TEBnewyork (May 21, 2012)

Not sure where you are coming from here 24-70 is pretty standard. On the wide end we've have the excellent 7-14 f4.0 lens for more than 3 years.

10 upvotes
zyran
By zyran (May 21, 2012)

Insecure much?

All you seem to post about is "Nex-3 bla bla wide angle bla bla equivalent bla bla Nex-3"

Comment edited 1 minute after posting
7 upvotes
Louis_Dobson
By Louis_Dobson (May 21, 2012)

I look forward to the day Sony make some lenses for the dead-in-the-water NEX system, so we can stop banging on about that and look at all the other flaws instead :-)

"Wide Angle Adaptor" indeed! How desperate would you have to be?

11 upvotes
MikeNeufeld30
By MikeNeufeld30 (May 21, 2012)

How many highend optics for your Nex can you get?

The gap has been bridged in IQ by MFT and surpassed by Optical superiory not to mention OMD does much better as an all around body then your NEX.

Comment edited 14 minutes after posting
5 upvotes
trekkeruss
By trekkeruss (May 21, 2012)

I have no dog in this fight, but from multiple reviews, the Sony 16mm lens has tested quite poorly. Good thing it is cheap.

8 upvotes
zxaar
By zxaar (May 21, 2012)

@ Louis_Dobson , I also look forward to the day m43 can have a lens that can beat Sony R1 lens at 24mm. Sony did that in 2005 and compared to that this lens is trash. Nice try though, but still no cigar.

1 upvote
nomiss777
By nomiss777 (May 21, 2012)

I look forward to the day when sony full frame lenses can match up to olympus shg lenses. I also look forward to the day when sony lenses can match up to m43 14mm, 45mm, 7-14mm, and the newly announced 12-35mm.

Comment edited 4 minutes after posting
3 upvotes
DStudio
By DStudio (May 21, 2012)

@ zxaar, I'd be fascinated to learn how you became so familiar with the shortcomings of this lens 3 months before its release!

4 upvotes
Marty4650
By Marty4650 (May 21, 2012)

Is a "wide angle adapter" one of those screw in conversion lenses? I used to have one of those for my Canon SureShot.

2 upvotes
Spunjji
By Spunjji (May 21, 2012)

Take the trolling elsewhere please. Especially zxaar with the entirely unfounded comments.

0 upvotes
AndyGM
By AndyGM (May 21, 2012)

NEX 16mm = Myopic, + Wide Angle Adapter = Bottom of Coke Bottle...

1 upvote
DStudio
By DStudio (May 21, 2012)

Looks like a great release that should be very welcome on the m4/3 system!

1 upvote
jhinkey
By jhinkey (May 21, 2012)

This lens and the OM-D E-M5 may make me finally get into m43 for a compact alternative to my Nikon D700 + FX lenses.

10 upvotes
photo nuts
By photo nuts (May 21, 2012)

I agree! 305 g, 58 mm thread size, constant f/2.8, OIS? Wow!

Just waiting for a 150 mm (35 mm equiv) 1:1 macro lens... and I'm all ready to dump APS-C altogether.

5 upvotes
SeeRoy
By SeeRoy (May 21, 2012)

I have a D700, the Big Three 2.8s, and numerous other FF lenses of all vintages. Plus a D200 DX body.
A week ago I bought an OMD - after long consideration of the NEX7, X-Pro 1, and the Nikon 1 system. I'm astonished how good this camera is. I just wish I had the nerve to sell the Nikon gear however it makes available opportunities that MFT can't meet.
OTOH The customisability of the OMD is great in theory but they haven't got it right yet. Some options get in the way of other options that aren't in conflict. And the buttons are very very small.
The D700/24 2.8 feels like a stage weight when I pick it up now!

Comment edited 2 times, last edit 2 minutes after posting
4 upvotes
pdelux
By pdelux (May 21, 2012)

@Seeroy

Portability must come at a price (small buttons), however there are also many places thats OMD will go that you wont dare to bring your D700 I am sure. Two great systems you are very lucky, but my guess is you will use the OMD more than you use your D700 (unless its purely professional work).

3 upvotes
Marty4650
By Marty4650 (May 21, 2012)

@ Seeroy...

I simply cannot think of a better combination than owning an OMD plus a FF Nikon. You now have two of the best tools available for a photographer. And each has it's own strengths.

3 upvotes
AndyGM
By AndyGM (May 21, 2012)

@ photo nuts : There is a macro lens coming in Q3 that is 120mm (35 mm equiv). Close enough? Don't know about the mag though, Olympus' page says "1:1 life size mag (equivalent to 2:1 in 35mm)"

0 upvotes
938mm
By 938mm (May 22, 2012)

This lens goes on sale June 21st in Japan and retails for 125,000 Yen! That's about US$1600 at the current exchange rate! At this price point, its certainly more expensive than the APS-C and FF f2.8 equivalent. This lens has obviously been priced at the Pro lens pricing level, as long the IQ is up to standard, I think a lot of MFT people will be happy to pay the price for it, as some people prefer to just use one lens and this one covers quite a lot of shooting scenarios. Personally, I'm more of prime lens shooter, so for that amount of money I can buy 2-3 decent prime lenses. All in all, this lens is a dream for a lot of MFT shooters and if the IQ lives up to expectations, then I think its a reasonable price to pay for the convenience of size, weight, excellent IQ & constant f2.8.

Comment edited 2 times, last edit 3 minutes after posting
0 upvotes
LadyGaGa
By LadyGaGa (May 24, 2012)

We have an embarrassment of riches with superlative new cameras and lenses and what do we get? Petty groaning and griping, things haven't ever been so good.

0 upvotes
davidmolliere
By davidmolliere (Sep 8, 2012)

There seems to be a rumor that this lens only has a rubber gasket at the mount but having bought it I can say the manual implies otherwise, here is word for word what Panasonic says in the manual :

"This lens has a dust-proof and splash-proof construction. When using it, please be careful of the following
(...)
This lens is not waterproof and cannot be used to record underwater. For splash-proofing, the lens is constructed to resist the entry of water. If splashes of water etc. do adhere to the lens, wipe after use with a dry soft cloth."

I am not a lawyer but I'd say you wouldn't put that in a manual unless the lens has more than a rubber gasket. Should Panasonic be clearer about the build of its lens and specific on what they did to weather seal it : definitely !

0 upvotes
Total comments: 112