Previous news story    Next news story

Leica creates M9-P Hermès 18MP rangefinder special editions

By dpreview staff on May 10, 2012 at 20:36 GMT

Leica has combined with luxury fashion house Hermès to create the M9-P Edition Hermès. The camera is coated in ocre-colored calfskin leather and features a matching shoulder strap. The camera also features a redesigned, smoother top-plate and control points, designed by the automotive designer, Walter de’Silva, previously responsible for the M9 Titanium. Only 300 of the cameras will be made. A yet more exclusive series of 100 'Edition Hermès – Série Limitée Jean-Louis Dumas' kits will also be sold, in honor of the former president of Hermès. These kits will include a 28mm f/2, 50mm f/0.95 and 90mm f/2 lens, and a exclusive Hermès camera bag. The limited editions will cost $25,000 and $50,000 respectively.

Jump to:


Press Release:

NEW LEICA LIMITED EDITIONS: LEICA M9-P “EDITION HERMÈS” / LEICA M9-P “EDITION HERMÈS - SÉRIE LIMITÉE JEAN-LOUIS DUMAS”

Solms, Germany (May 10, 2012) - Leica Camera AG presents a new limited edition: the Leica M9-P “Edition Hermès”. Following the highly successful Leica MP “Edition Hermès” (2003) and the Leica M7 “Edition Hermès” (2009), this camera is the third in a line of premium special editions of the Leica M-System to be created in collaboration with the renowned Parisian house. The Leica M9-P “Edition Hermès” is being offered in a strictly limited edition. The exclusive numbers, unique product design and premium finishing with numerous extras make this a truly special edition in every respect.

The highlight of the Leica M9-P “Edition Hermès” is the “Veau Swift” calfskin leather in “ocre,” supplied by Hermès for the leathering of the silver-chromed version of the Leica M9-P camera. This extremely fine and supple leather is applied not only to the camera body, but is also used for the shoulder strap included in the set. The camera also sports a special design, created in collaboration with the automotive designer Walter de’Silva. Furthermore, various features of the camera body have been redesigned, including the top deck, the base plate, the shutter speed dial, the multifunction wheel and the shutter release. These details distinguish the cameras from the standard version of the Leica M9-P and emphasize the unique status of the limited edition. In addition to a dedicated serial number, each camera also bears one of a series of consecutive limited-edition numbers.

The Leica M9-P “Edition Hermès” is offered in two different sets, with either one or three lenses. When compared with their standard versions, the design of all the lenses incorporates numerous differences in their details, ensuring a perfect harmonization of the cameras, their lenses and accessories.

This first of the Leica M9-P “Edition Hermès” sets is available from June 2012 in a worldwide limited edition of 300. In addition to the camera, the set includes a silver-anodized Leica Summilux-M 50 mm f/1.4 ASPH.

Following this will be a very special set available from July 2012. The Leica M9-P “Edition Hermès – Série Limitée Jean-Louis Dumas” is a celebration of the friendship and collaboration between Jean-Louis Dumas, the former president of Hermès, who passed away in May 2010, and Leica Camera AG. A strictly limited edition of only 100, the camera in this set is accompanied by three lenses: a Leica Summicron-M 28 mm f/ 2 ASPH., a Leica Noctilux-M 50 mm f/0.95 ASPH. and a Leica APO-Summicron-M 90 mm f/ 2 ASPH., all featuring a silver-anodized finish.

This unique collection of photographic equipment finds a fitting home in a hand-finished Hermès camera bag that is available exclusively as a part of the Leica M9-P “Edition Hermès – Série Limitée Jean-Louis Dumas.” The camera bag is the first Leica camera bag ever to have been created by Hermès, a company world-famous for its manufacturing excellence. As an homage to Jean-Louis Dumas, a Leica photographer, this second set also includes a book with a selection of his pictures. The photographic work in two volumes shows an entertainingly diverse portfolio of 200 black-and-white images on 190 pages, all captured by Jean-Louis Dumas with his Leica M camera.

In the limited edition, the frame selector lever, accessory shoe and Leica script on the top deck have been omitted in favor of its unique design. In all other technical details, the cameras and lenses of the special editions are identical to those of the standard versions.

The Leica M9-P “Edition Hermès” and Leica M9-P “Edition Hermès – Série Limitée Jean-Louis Dumas” are available exclusively through Leica Stores and Leica Boutiques, including the Leica Store Washington DC.

Additional images

Comments

Total comments: 207
123
EssexAsh
By EssexAsh (May 11, 2012)

If it doesnt come with a trained chimpanzee to hold the lens cap for me then im afraid im just not interested.

*edit* in a bellboy suit please.

Comment edited 3 minutes after posting
7 upvotes
Dapple 101
By Dapple 101 (May 11, 2012)

An Hermes-designed bellboy suit?

1 upvote
EssexAsh
By EssexAsh (May 11, 2012)

If you need to ask then this camera clearly isnt aimed at you.

2 upvotes
jtan163
By jtan163 (May 11, 2012)

It's not that exclusive...
I mean, no baby seal fur, no rhinoceros horn inlay, and not a scrap of snow leopard fur.

And they call this exclusive?
Pfffft.
$30K markup for some shoe leather and a tatty canvas bag?
That fancy, Apple-esque box better be old growth forest.

At least it's got a colour sensor...

Though if it was a Leica sensor that shot the jig and assembly shot above, I'd say it has a really green cast. I wonder if that's how they come out of the camera?

5 upvotes
IvanM
By IvanM (May 11, 2012)

I hate to say this but I kind of like the silver colour with the ocre leather...personally I think it looks cool...and the bag looks nifty too, but I don't think I could ever take a camera that looks like that out on the street...I would be too embarrassed..(maybe my wife can carry it and I could just steal it for a moment when I see an old plump man about too jump over a puddle of water when walking the streets of Pars....) but as a novelty to take out and show my friends...that could work...trip the shutter a few times, marvel at the leather and the bag..jup I could see myself do that but for the streets the monochrome m will have to do with that new best ever 50mm.....aaah please don't wake me up from this nice dream...

0 upvotes
MaikeruN
By MaikeruN (May 11, 2012)

Dear posters below,

It doesn't matter what you say, about the price, the design, the principles, values, practicality, etc. This camera will sell. People are going to buy it. People will love it. They won't have enough of it. Leica is still going to be around, possibly a lot longer than you. And you know what? They're gonna make more limited edition products just like this.

I don't own a Leica, maybe I never will, but as a fellow photographer, I think it's pretty cool to spice some stuff up a bit sometimes. If you don't get at all excited over anything camera related (and it applies to all the other product announcements) then maybe photography ain't for you. Unless you're just a boring purist photographer, in which case you should just buy yourself an SD1 and not bother posting anything at all.

Please stop crying.

6 upvotes
Gothmoth
By Gothmoth (May 11, 2012)

who cares about starving and dying kids.
well let´s spend 50000$ on a useless camera.

the world is a sick place.

and yes i spend some of my money and i work for a charity organisation in my spare time. with 50000$ we could do a lot of good.
but instead of spending the money and buying a "normal" M9 this end up in the hand of some rich idiot without a soul or conscience.

i guess they are making photos at charity partys where they spend 500$ too feel good.

Comment edited 2 times, last edit 4 minutes after posting
8 upvotes
camillako
By camillako (May 11, 2012)

if you really care about the "poor", you should rejoice that people spend 50k on a camera.

you do realize that the 15-20% applicable tax will go for the benefit of the common men, do you?

and if someone has 50k to buy a camera, who are you to know that they wont ALSO do charity? maybe they wont but i tell you what i know, they SPEND money and EMPLOY people who create the services the "rich" can and will go for.

wake up

1 upvote
gavlis
By gavlis (May 11, 2012)

Gothmoth, I couldn't have said that better.

camillako...maybe but more often than not people with this kind of money don't get rich from being generous.

I agree with Gothmoth and put this kind of extravagance up there with wearing fur and expensive private number plates!! Just a senseless waste of money in the name of vanity.

Sure a lot of overly wealthy give generously to charities, but the ones who do it with conscience rather than a 'hey look at me I'm helping a poor person' attitude don't squander like this.

4 upvotes
Christian Wagner
By Christian Wagner (May 11, 2012)

Gothmoth - I'm sure these people spend some of their money on charity too. What makes you so great by only spending "some of your money" and working for a charity in your spare time? Why are you spending any time on a gear forum when there are people going hungry?? I mean think of the people you could feed and help or the extra time you could spend at the charity organization if you didn't hang out on a photography site or take pictures!! I mean come on, how can anyone possibly spend time taking a picture when their are people that are hungry and hurting!!! Oh the humanity!!

I'm guessing most of the people who are able to buy this camera do more for charity they you ever have or will.

2 upvotes
cxsparc
By cxsparc (May 11, 2012)

I agree with Gothmoth.
Thing is. I can understand people buying a Ferrari, a Porsche, a Lamborghini. Because those cars not only look gorgeous, they are also technically extremely advanced. So you get high-tech for your money.
A Nex 7 with Zeiss lens, a Fuji Xpro1 is already an very expensive camera but at least it offers you performance like one of those supercars.
What makes me sick with this Leica offer, is that they offer their technically outdated camera with a hedonistic and cheap design modification and charge extreme prices for it.
Anybody buying it is stating, I have so much money, I can really waste it on such a camera because it is a limited offer, and I do not care that frankly, this is a ripoff.
This is an (intended) moral slap in the face of your fellow humans.

3 upvotes
cxsparc
By cxsparc (May 11, 2012)

@Wagner: What exactly is your problem? Recently read your bible? Whom much has been given, much is expected from.

When cheap cameras cost 200$, a camera offering visible better performance costing 2000$ might be still justifiable.

But in case you failed to notice, you pay 5 digit amounts of cash for the fact that a) it is limited so that not every plebsescian can afford nor buy it and b) that its exterior has been cheaply made different. The optical performance is just the same.
There is a difference spending money on better gear performance or spending money on setting yourself apart from the rest of the world. It is a hedonistic, sad state of mind IMHO.

0 upvotes
gavlis
By gavlis (May 11, 2012)

Well put cxsparc.

Christian, that's a silly argument and you know it. There is a difference between indulgence and blatant extravagance that serves no other purpose than to say look at me!

1 upvote
MaikeruN
By MaikeruN (May 11, 2012)

Thanks guys, you all just reflected a brilliant example of my point.

1 upvote
Christian Wagner
By Christian Wagner (May 11, 2012)

Gavlis - it's the exact same argument as Gothmoth put out. I agree it's stupid, that was the point, to show that Gothmoths argument was stupid. He/she was the one saying people shold be fed instead of buying this camera. There are MF digital cameras that cost this amount, there are watches that cost far more then this and any cheap digital watch tells better time then an automatic.

0 upvotes
Christian Wagner
By Christian Wagner (May 11, 2012)

cxsparc - what is my problem?? Im using the same argument as gothmoth to show how stupid it is. Anybody posting on this site has more money then 99% of the world. Anyone spending a $1,000+ on a completely discretionary item is in the top percentile of the world. Because some fools here draw the line just above wheat they can spend is hypocritical at best.

As far as the blatant extravagance, most of these sold won't see the light of day. They will be bought as investments. But there are hundreds and thousands of products that are all about extravagance, all the multi thousand dollar bags, jewelry, $400 burberry scarfs, it's just lame to put arbitrary values on when it becomes extravagant. To many, many people, 50k is nothing.

As far as the bible goes, if you believe in some imaginary sky fairy, that's a whole other issue.

1 upvote
cxsparc
By cxsparc (May 11, 2012)

@Wagner: Just as Gavlis perfectly put is, there IS a difference between indulgence and blatant extravaganze.
Not believing in the bible is one issue, but not believing in moral behavior is rather analogue.

0 upvotes
kucingitem
By kucingitem (May 12, 2012)

This is similar with
people who bought patek phillippe watches, while Orient is offering similar technology with a much lower price.
people who bought a Hermes Birkin Bag, while their 1 on 1 replica with the same quality, and functionality (Made in Korea) offering the 1/100 price..
its all about luxury and status.
if you have the money, you cant buy it..
if you dont, then you can complain here..
it is normal..

0 upvotes
danijel973
By danijel973 (May 11, 2012)

This is the exact opposite to the purposeful, straightforward, no-nonsense camera design that I appreciate. And as far as "coolness factor", E-M5 actually has more of that.

1 upvote
hc44
By hc44 (May 11, 2012)

Vegans won't like it.

2 upvotes
michaelrz
By michaelrz (May 11, 2012)

That's Leica's way of saying:
You thought that the 'regular' M9 was expensive and overpriced?
WELL, THINK AGAIN!

Comment edited 1 minute after posting
5 upvotes
whawha
By whawha (May 11, 2012)

Oh well, who could live without it...

0 upvotes
jon404
By jon404 (May 11, 2012)

We could sell these door-to-door in exclusive old-age retirement homes... set up in the dining room, pass around the product, collect the checks...

0 upvotes
Ulfric M Douglas
By Ulfric M Douglas (May 11, 2012)

That calfskin's going to get grubby really quick if I forget to wash my hands after tinkering with my engine or changing the oil, sheesh.
And as has been mentioned : that's not a proper man-bag.
I do like the curvy top-plate...

0 upvotes
Gully Foyle
By Gully Foyle (May 11, 2012)

That's why the kit offers gloves as well, so you don't mar the calfskin and don't scratch the metal surfaces....
What a purposeful design!

0 upvotes
CFynn
By CFynn (May 11, 2012)

Perhaps they think the elegant ladies who might use this camera wear gloves all the time.

0 upvotes
raztec
By raztec (May 11, 2012)

I think I'm gonna barf!

1 upvote
plasnu
By plasnu (May 11, 2012)

$25,000 and $50,000 is a huge difference to me, but obviously not for who actually buys this edition.

1 upvote
Gothmoth
By Gothmoth (May 11, 2012)

nope..to make a difference it has to be a figure more

0 upvotes
shutterdragon
By shutterdragon (May 11, 2012)

Photographers don't buy these. Leica used to make great tools for photographers, but jewelry making has become their heart and soul. These are probably intended for corrupt Chinese government officials. Sad.

5 upvotes
plasnu
By plasnu (May 11, 2012)

I rather want a Damien Hirst version.

Comment edited 8 seconds after posting
1 upvote
CFynn
By CFynn (May 11, 2012)

Would that be the exclusive Damian Hirst edition with a body made from human bone studded with diamonds, or only the ordinary Damian Hirst sharkskin edition, Sir?

Comment edited 2 minutes after posting
2 upvotes
martin0reg
By martin0reg (May 11, 2012)

I would prefer a pinkenta model:
http://www.youtube.com/watch?v=qik-N21nYN8

0 upvotes
Kananga
By Kananga (May 11, 2012)

At least Bernie Ecclestone's daughters know what they will be getting for Christmas now.

1 upvote
K_Photo_Teach
By K_Photo_Teach (May 11, 2012)

People don`t get rich by wasting money! :D

1 upvote
rogerml
By rogerml (May 11, 2012)

Absolute true, - until he/she has boxed the first few hundred millons, - that's US greenbucks, yes. From then the pure dynamics of these greenbucks do the trick, all by themselves. You'll be busy counting, - and small Leicas, Hermes Edition or whatever, say a Porsche of whatever model you might prefer, counts for absolutely nothing in total 'end of year' balance sheet.

So correct: You don't get rich by wasing money, - true as long as you're 'working on' getting rich.

0 upvotes
BBnose
By BBnose (May 11, 2012)

it seems this version using a metal dial on the control panel which seems very different from the current M9-P. But why no the back view photo of the camera?

0 upvotes
Timbukto
By Timbukto (May 11, 2012)

Great to know that the Leica brand instills in me supreme confidence that all that expenses towards a Leica is going towards photographic excellence, similar to how all expenses in a hermes bag goes towards R&D in making the ultimate tampon container.

2 upvotes
BBnose
By BBnose (May 11, 2012)

Does Hermes still own some shares of Leica?
Anyway, it a nice minimal design camera but I wish it has a little Leica logo engraving on the metal plate.

0 upvotes
abi170845
By abi170845 (May 11, 2012)

Screams mug me! I'm surprised it doesn't come with a matching Berken bag,that would encourage the wife of the filthy rich to buy one for themselves.

For U$50,000 I'd rather put my money in Gold, Yen, CH Francs or go on a 3 continents photo trip and bring back those photos, probably could hire people to carry my rigs too.

0 upvotes
Zerg2905
By Zerg2905 (May 11, 2012)

Canon should follow the ASUS way and present the 5D Mk III Lamborghini Edition: all carbon fiber & titanium. Unbreakable, unstoppable. At a bargain price of 15K USD.

1 upvote
SDPharm
By SDPharm (May 11, 2012)

Forget it. The designer of 5DIII never had an aesthetic form in mind. It will always look awkward no matter what you cover it with.

0 upvotes
jimneworleans
By jimneworleans (May 11, 2012)

It's an elegant camera, and I would be there in a heartbeat. But I don't see a hot shoe, and I'd hate to have my 283 just sitting around gathering dust. Oh, well.

1 upvote
4Motioner
By 4Motioner (May 11, 2012)

Leica are trying to be the Gucci / D&G / Versace of cameras. Totally pointless! People who buy this have too much money.

1 upvote
riknash
By riknash (May 11, 2012)

Lipstick on a pig!

How long before this company goes out of business?

4 upvotes
donthasslethehoff
By donthasslethehoff (May 14, 2012)

I'll bet you they sell everyone of these they make!

0 upvotes
johneriutta
By johneriutta (May 11, 2012)

Beautiful but essentially jewelry.

0 upvotes
Reilly Diefenbach
By Reilly Diefenbach (May 11, 2012)

Enough with the Leicas already, DPR.

1 upvote
Alizarine
By Alizarine (May 11, 2012)

Looks damn cool.

Won't buy though. It's the kind of thing I'd be looking through a museum glass 30 years from now, untouched, no shutter count, because probably anyone who buys one will want it that way. Untouched. Premium collector's item. Mmm...

0 upvotes
Edmond Leung
By Edmond Leung (May 11, 2012)

A great way to earn monies from the Chinese upstarts.

0 upvotes
CFynn
By CFynn (May 11, 2012)

This one was for making money from the Chinese:

http://leicarumors.com/2011/10/14/leica-m7-xinhai-revolution-limited-edition-launched-in-china.aspx/

0 upvotes
J. Qian
By J. Qian (May 11, 2012)

Corrupt officials may just want to designate it as a gift.

2 upvotes
Edmond Leung
By Edmond Leung (May 11, 2012)

J. Qian,
You just look down the officials...
This one is too cheap!
They will only accept top grade cordyceps, wild ginseng and shopping cards with unlimited credit.

Comment edited 12 seconds after posting
0 upvotes
rohorn
By rohorn (May 11, 2012)

That titanium frame should allow me to swing the camera by the shoulder strap whilst beating muggers about the head and shoulders and not have to worry about the frame damage that might otherwise occur with common magnesium frames.

1 upvote
rsf3127
By rsf3127 (May 11, 2012)

I really love when DPreview publishes reviews of products that make sense.

Another reason why I pass by here every week is to look for articles about photographic technique.

This camera certainly looks nice but that is all.

It is a posers' accessory.

1 upvote
CaseyComo
By CaseyComo (May 11, 2012)

Meh.

0 upvotes
vkphoto
By vkphoto (May 11, 2012)

This camera  is a fine art object and priced accordingly. Sheer beauty.

Comment edited 2 minutes after posting
0 upvotes
Der Steppenwolf
By Der Steppenwolf (May 11, 2012)

I hope so, since electronics in it are worth about a 100$.

1 upvote
maxnimo
By maxnimo (May 11, 2012)

Now why can't Canon do something like this? Take a 5D mk3 and cover it in nice Vermont yellow pine and sell it for $12,000.

1 upvote
SDPharm
By SDPharm (May 11, 2012)

You can't cover 5D mkIII with anything and make it look elegant.

0 upvotes
MaikeruN
By MaikeruN (May 11, 2012)

"You can't cover 5D mkIII with anything and make it look elegant."

Because it already is?

0 upvotes
SDPharm
By SDPharm (May 11, 2012)

I guess we have different aesthetics sense. Personally, the word 'elegant' is not what I would use to describe any DSLRs. Some mirrorless compacts and the new Leica, yes, but not DSLRs.

0 upvotes
Rage Joe
By Rage Joe (May 11, 2012)

Collectors item! For the ones who appreciate the finer things in life I have a collectors item that looks even cooler a camera than this. Fed 3. You just might find that luxurious jewel in the best photographic boutiques. I recommend it warmly, but only for those who really know what photography is at its' finest and can afford it.

Comment edited 2 times, last edit 3 minutes after posting
2 upvotes
EduardoJB
By EduardoJB (May 11, 2012)

I wonder why Walter de Silva can't create a good looking camera as this one for everybody. All things being equal, good design should be affordable, if it isn't, then it's not good design. Beautiful... Sure, but there has to be a real justification for the price one pays. Aesthetics is not the only component of good design. This is no more than make-up. And, as make-up, it's not meant to be "worn" in strenuous situations. On the other hand, obviously Leica knows this is a jewel to be kept in a safe and does not belong to the real world, but for this Leica should be ashamed of itself. It's totally superficial. Especially coming from a company that prides itself on creating time-lasting and hard working machines. Cameras are instruments for creativity and work. The value of the camera should not be more than what one can achieve with it.

2 upvotes
dmanthree
By dmanthree (May 11, 2012)

I wonder how many uber-rich will buy these and proceed to shoot pictures with the lens cap on?

Heh, heh...

6 upvotes
K_Photo_Teach
By K_Photo_Teach (May 11, 2012)

rich people need cameras too ;)

0 upvotes
villagranvicent
By villagranvicent (May 11, 2012)

Eric Clapton for sure will...

0 upvotes
Dennis Linden
By Dennis Linden (May 11, 2012)

Personally, it would be wonderful if all cameras were sold and packaged this way. Few companies take pride in how the package gets delivered to the customer today. I bought many Kodak PS cameras and they all came with "collectible" boxes.They were impressive storage boxes. Why not offer your product in packaging that reflects what you think about its value. When you take this much effort to produce such an exquisite product (which I can never afford btw), it's implausible to simply slide it in a plastic bag and surround it with recycled egg crates...

0 upvotes
Peiasdf
By Peiasdf (May 11, 2012)

It is not environmentally friendly. My camera is on my desk all the time so I can just grab it and go. The box are stored somewhere for when I need to sell the camera.

0 upvotes
fermy
By fermy (May 10, 2012)

They should have removed shutter button instead of hot shoe and frame line selector. Prospective buyer does not need it anyway.

4 upvotes
HDF2
By HDF2 (May 10, 2012)

Sounds like Leica has taken a page from Harley Davidson's marketing handbook.

If Leica management go to the next chapter we will soon start seeing Red Dot, Leica branded t-shirts and doo-rags.

On the other hand - and unlike Harley Davidsons - these Leica's do look pretty cool.

0 upvotes
Entropius
By Entropius (May 11, 2012)

A Leica do-rag would probably sell pretty well among the blinggeriffic ghetto crowd...

0 upvotes
stasvolik
By stasvolik (May 11, 2012)

IMHO, a lot of Harleys look cool too...

0 upvotes
armanius
By armanius (May 10, 2012)

Gotta say that it looks pretty cool though.

1 upvote
Tom Caldwell
By Tom Caldwell (May 10, 2012)

When you run out of funds to develop completely new product you simply re-work what you have already got. Luckily it worked fairly well. But once Beetle car doors were too large and light to shut easily so Volkswagen made a virtue out of this by selling the quality of it's door seals. Now Volkswagen makes and sells Audis at a premium and the customers love it. So when you cannot make new product you fix autofocus, make a b&w only camera and put a leather grip and new top plate on another and charge even more for it. You have to hand it to Leica, they sure know their customer base.

7 upvotes
Marty4650
By Marty4650 (May 10, 2012)

Hey... lets be honest.

A camera optimized for black and white photography is news.
A "special commemorative designer edition" for $25,000 isn't news at all.

Leica is famous for grinding out special editions that only differ in two ways from their regular editions... "they cost a lot more" and are "very exclusive."

Dpreview needs to get off their Leica worship kick. These are just repackaged cameras, offering nothing new or innovative. This website should be about cameras, not about marketing methods of squeezing more money out of people who have too much money for their own good.

The only "news" here is that a few fools will order these overpriced kits.

8 upvotes
DaveCS
By DaveCS (May 10, 2012)

"This website should be about cameras, not about marketing methods of squeezing more money out of people who have too much money for their own good."

You mean cameras that never get upgraded then? I'm not endorsing Leica (or DP Review) but basically every other camera upgrade path was not necessarily about being "new" or "innovative" - what about the Megapixel race (that seems to have now died finally.. thank God)? When those were coming out fast and furious with the only thing different being the number of MP they could squeeze onto a little sensor was that not a "marketing method"? Every camera maker does something stupid - be it Leica or Canon or Nikon or what have you. This is no different than any other brand.

1 upvote
Richard Butler
By Richard Butler (May 10, 2012)

You cannot separate cameras and marketing. All products are (and need to be) a combination of engineering and marketing. To understand why a product exists and offers the features it does, you need to understand who the company thinks it's selling it to, and how.

We concentrated our coverage on the more interesting cameras, and gave less coverage to the rebadged and repackaged ones, just as we do for every brand. So I don't see how that suddenly equates to 'Leica worship.'

It's not as if these came at the expense of other cameras being announced. And, to be clear, no review was interrupted to provide the coverage.

Unless you're suggesting we shouldn't cover Leica at all?

Comment edited 1 minute after posting
4 upvotes
AbrasiveReducer
By AbrasiveReducer (May 10, 2012)

Absolutely correct. And make no mistake; Nikon and Canon are well aware that many of the professionals they sell to are not professionals by any definition. I can recall gold Leicas being a tough sell but one time in Tokyo I saw a guy in Yoyogi Park shooting both gold M and R cameras (and a Widelux) so such things do happen.

0 upvotes
joejack951
By joejack951 (May 10, 2012)

DaveCS wrote: "what about the Megapixel race (that seems to have now died finally.. thank God)"

Did you happen to miss the announcement of the Nikon D800 and D3200? How about the Sony NEX 7?

0 upvotes
donthasslethehoff
By donthasslethehoff (May 14, 2012)

Marty,

Stop whining. Who cares if rich people buy these. Mind your own business and go take some pictures you find interesting and compelling. You'll feel better.

0 upvotes
Jogger
By Jogger (May 10, 2012)

Sadly, these photographic marvels will never take a photo.

5 upvotes
brujo74
By brujo74 (May 10, 2012)

This is a clear victory of design over common sense

2 upvotes
donthasslethehoff
By donthasslethehoff (May 14, 2012)

If they do not sell them, you will be correct. If they sell everyone of them they make, that is called, "Knowing who your customer is".

0 upvotes
MediaDigitalVideo
By MediaDigitalVideo (May 10, 2012)

Next sunday = mothersday.

1 upvote
MediaDigitalVideo
By MediaDigitalVideo (May 10, 2012)

Lifetime warrenty ?

0 upvotes
archer69
By archer69 (May 10, 2012)

Warranty? Why? If you can pay 50K for I don't know what, you can as well fork out 10-15K to have this "something" fixed.

On the other hand, whoever buys them will never use em anyway, thus it doesn't matter if it's broke as they never even know it. Therefore warranty is not relly an issue, isn't it.

4 upvotes
Photozopia
By Photozopia (May 10, 2012)

For all those been waiting 18 months or more for lens orders to be fulfilled .... it was because Leica was too busy retooling the M9 top-plate and designing limited edition Billingham bags .... oh, and some new, fancy packaging!

Great to be a valued, loyal, customer eh?

I couldn't be any more underwhelmed if it was April the 1st and I suspected it all to be a sick joke.

2 upvotes
Gully Foyle
By Gully Foyle (May 10, 2012)

Shrewd marketing feeding human vanity. So much for Leica.

2 upvotes
Rage Joe
By Rage Joe (May 11, 2012)

I'm beginning to loathe leica even more than before. What sad company.

0 upvotes
peevee1
By peevee1 (May 10, 2012)

Told you, Leica "cameras" are just fashion accessories...
But thieves and robbers better learn the color of the calfskin leather.

Comment edited 2 minutes after posting
6 upvotes
DonTom
By DonTom (May 10, 2012)

Happy, Happy, Joy Joy! Double the money, no flash shoe.....and it doesn't even say Leica or Hermes on the body! WTF?
Still, I guess my wife would "get it".

1 upvote
snow14
By snow14 (May 10, 2012)

it is rich man toy.

5 upvotes
bigpeeler
By bigpeeler (May 10, 2012)

I'll send my man Jeeves to pick mine up in my new private jet.

9 upvotes
billybones1918
By billybones1918 (May 11, 2012)

Ha ha, and he would be expected to 'wear it in' a bit for you as well :)

1 upvote
Total comments: 207
123