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Nikon UK confirms price rises to D4 and D800, but honours pre-orders

By dpreview staff on Mar 26, 2012 at 09:05 GMT

Nikon UK has officially confirmed increases to the prices of its D800, D800E and D4 DSLRs. The move, which Nikon blames on an 'internal systems error', sees the D800's recommended retail price rise by £200 to £2599.99, while the D4's goes up by £500 to £5299.99 and the D800E's becomes £2,899.99. However the company says it will honor the prices on existing pre-orders placed before March 24th.

Nikon UK has also confirmed to us that this price rise will only affect customers in the UK and Irish markets - other regions are not affected.


Press statement:

NIKON UK Press Statement 26-March-2012

Nikon UK can confirm a correction to the originally published recommended retail prices (RRP) on the D800, D800E and D4 products.

Due to a local internal systems error, the incorrect RRPs on the D800, D800E and D4 products were communicated in the UK and Irish markets at the time of announcement. The correct RRPs for the products should have been D4: £5289.99, D800: £2,599.99 and D800E: £2,899.99. We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect. We know that there has been strong consumer interest in these products and a high level of pre-orders placed with retailers; Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th 2012.

Comments

Total comments: 300
123
Damo83
By Damo83 (Mar 27, 2012)

I get businesses exist to make money. This is just bad business practise.

4 upvotes
Clown Guy
By Clown Guy (Mar 27, 2012)

Please can people read and like the post? I'd like to get some support for this view.

Nikon are suggesting that they honour pre-orders prior to the point that they released an internal communication to dealers / retailers. At that point, the price change wasn't public and confirmed. Therefore it is unfair to penalise genuine Nikon customers who bought the cameras over the weekend, after the 24th, but before the price change had fully taken effect on some websites.

Seeing as though all retailers have now changed their prices to the new higher prices from today, I'd like to call on Nikon to honour pre-orders bought up until their press release announcement today when the mistake was admitted and the new price change was officially confirmed... and NOT to honour pre-orders from the point in time that they made an internal announcement to dealers.

It would be unacceptable for Nikon to officially confirm they had made a mistake, then to catch genuine consumers in a narrow 2 day lag.

3 upvotes
apartment304
By apartment304 (Mar 27, 2012)

Though I'm sure you're part of the minority of lagged pre-orders, I agree that Nikon should note the increase POST-press release.

0 upvotes
Saleen1999
By Saleen1999 (Mar 27, 2012)

I am shocked by this. I live in the US and haven't bought one or plan to but with the increase, that would change my mind if I were thinking of buying.

I actually think they did this because of the extra cost to them for the free card and card reader they were sending out to some owners.

1 upvote
looploop
By looploop (Mar 26, 2012)

nikon is suicide by doing that..

2 upvotes
Archangel_GRE
By Archangel_GRE (Mar 26, 2012)

"Internal System Error" ?

Not a so forgivable mistake for these anticipated models and not a smart move - announcement from Nikon.
They should have been more careful from the beginning for such a big company and they should seriously consider with which new models on the Canon side they need to compete.

"Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th 2012."

That is even funniest that the "Internal System Error".
It is like dividing buyers to those who were lucky and placed pre-orders and those that are unlucky from March 24th and on.

I think they should leave the prices as is in the specific region and pay the price of not being very careful from the beginning.
Usually the mistakes are paid from those who do them and not by third party people.

I do own Canons and Nikons, so there is not even a hint of brand bias on me.

1 upvote
Octane
By Octane (Mar 26, 2012)

All the complaining here won't make any difference. You are not going to change how Nikon is pricing their products in some regions. Especially when there are different taxes and import duties in place. It's speculation what really happened. I highly doubt Nikon made that change after looking at Canon. They would have increased the price everywhere, not just in one small region.

The only thing that is important: what can you learn from it?

For me that's pretty simple. Buy now before Nikon adjusts the price up in my region as well. Buy NOW!

1 upvote
Damo83
By Damo83 (Mar 26, 2012)

Nah, solution is get a US postal address, purchase from the States then forward to your UK address (or wherever you live). You'll pay a bit in postage but nowhere near what you'd pay if you bought locally.

0 upvotes
Octane
By Octane (Mar 27, 2012)

@Damo83 unless you pay import taxes and VAT it would be illegal and admitting it online is brilliant!

1 upvote
maico
By maico (Mar 27, 2012)

It's irrelevant if it's personal purchase or business. Import duty at EU rates and UK VAT are payable on non-EU imports over £14.
Of course, you could ship it from the States with a lower declared value.

The best policy though is to wait a bit. There are plenty of International dealers selling stuff on UK ebay at near US prices.

Comment edited 5 times, last edit 7 minutes after posting
1 upvote
Damo83
By Damo83 (Mar 27, 2012)

@Octane
It is legal. And I didn't admit anything.

0 upvotes
Damo83
By Damo83 (Mar 27, 2012)

Oh and I never said you wouldn't pay taxes etc. Chances are you'll still be in front. But of course do the sums first.

0 upvotes
SkyDreamer
By SkyDreamer (Mar 26, 2012)

@mgblack74- An American would object that *his* VAT is paying *your* broken head, which is an unbearable thought for 80% of them ... just kidding...:-D

0 upvotes
mgblack74
By mgblack74 (Mar 26, 2012)

So, in the D4 case, the XQD card and reader are not really free...

However, commonwealth brothers and sisters, there is a silver lining... When you punch the wall in frustration, your VAT will pay for the medical service. U.S. will still have to pay out of pocket.

(psst, U.S. neighbors, I tease only to help interject humour into the situation!)

0 upvotes
SkyDreamer
By SkyDreamer (Mar 26, 2012)

Buying in the US and bring the camera back to Europe will expose you to the risk of being caught at the customs, and then you will pay the VAT, the fines and undergo a trial. Here in France the custom officers are very serious about that, they even check the camera guarantee. Not to speak about the ridiculous "international guarantee" which Nikon doesn't honor in certain countries, to protect the exclusive distributors.

0 upvotes
Airelle
By Airelle (Mar 26, 2012)

In France, burden's on you to prove you owned it prior to your trip; thankfully, customs actually don't care so much. Personally, I brought back from the US a laptop (possibly the box too) and a E-520 (with its box) and customs didn't even check me. You also don't go to trial (you get a fine), since failing to properly declare the value/number of objects is a contravention (as long as it's not a prohibited item).

If you order and get it shipped, you pay import duties and VAT, no fine (and then it usually costs about the same as buying from your country anyway).

1 upvote
zeepyOne
By zeepyOne (Mar 27, 2012)

Well, maybe get it from EU countries with lowest price then VAT will not be an issue.

0 upvotes
evel79
By evel79 (Mar 27, 2012)

Full of great insight today Maloy.

Carry a shiny new looking big bucks camera on your shoulder (no doubt hiding the older one in your shoe?). Nice one. And you'd pay $600 euros for a flight to save 600 right? Got to laugh at some people, what with your earlier claims VAT and import tax don't apply for personal imports! I would ignore any "advice" from Maloy.

Zeepy is right. Amazon operates out of Luxembourg for this reason in europe - only 15% VAT (the minimum allowable level in EU), but even then prices differ. Try the 4 amazons in EU: .de, .it, .fr, .co.uk. Sometimes the UK is cheaper sometimes the french...

A tale:
I was recently looking at getting a lens posted to Germany from a Honk Kong company. Good reviews, fantastic prices. I spoke to them to check them out. They offered a guarantee that the buyer will not e asked to pay VAT or any further prices, saying VAT was included. Suddenly they stopped shipping to Germany...I guess they had to start honouring that guarantee!

1 upvote
SkyDreamer
By SkyDreamer (Mar 27, 2012)

True, in France it's o Ly a fine, the trial is in other countries such as Italy and Spain afaik. But:
- fines can be very high
- customs controls are random, for instance last time they checked me.
- in case of defects of the camera (or laptop, or whatever) you will have a very hard time to get a refund, or even a repair under guarantee.

Cheers!

0 upvotes
nidri
By nidri (Mar 26, 2012)

Nikon UK announces Creative Pricing System (CPS), fully compatible with new D4, D800 and D800E models.

Following on from the success of the Creative Lighting System, we are proud to officially launch this exciting new innovation, known as CPS. The Creative Pricing System gives us the ability to effectively adjust the RRPs of our most popular DSLR camera models. Think of the original RRP as the equivalent of a RAW file; all we've done is adjust the 'price' slider a few notches upwards, tweaked the Moral Balance settings a little, and voila! - a beautifully rendered JPEG, aka your hard-earned money please.

14 upvotes
sestrieres
By sestrieres (Mar 27, 2012)

Brilliant!!

2 upvotes
winter1
By winter1 (Mar 27, 2012)

The best post I have seen here. Please post this in the main d800 / d4 / d700 forum.

CPS. Very good. This should be sent to Nikon UK

0 upvotes
mark murphy
By mark murphy (Mar 26, 2012)

So at £1880 in the USA versus £2600 in the UK, does Nikon really expect the grey import market not to explode for the camera? Return trip to NY can be got for £600 including hotel - go on treat yourself and have plenty of cash to enjoy a great hight out and more.

Companies like Apple provide better global pricing and still provide global support for notebooks, even those bought out of country. Does Nikon ?

2 upvotes
mark murphy
By mark murphy (Mar 26, 2012)

New York is a great place to try out your new purchase :-)

... obviously the cheaper route is get a friend to bring one back, but where's the sense of adventure ;-)

0 upvotes
SkyDreamer
By SkyDreamer (Mar 26, 2012)

UK friends, have a look at amazon.de, they ship anywhere in Europe and have normally better prices on the high tech items than the other Amazon shops. I buy from them despite I live in France, and I did very good deals.

3 upvotes
rondhamalam
By rondhamalam (Mar 26, 2012)

Thank's for the info. I am not sure about custom duty tax. Maybe for EU there is no custom duty.

Another way is to fly to Amsterdam, the ticket is only £20 return.

No need to book a hotel.

Fly in the morning, shoot shoot shoot in the evening.

Comment edited 57 seconds after posting
1 upvote
SkyDreamer
By SkyDreamer (Mar 26, 2012)

You're right there are no custom duties in EU. BTW an advantage with Amazon is that you get an excellent customer service, and a EU imported camera with guarantee.

2 upvotes
rondhamalam
By rondhamalam (Mar 26, 2012)

Really. No custom duty inside EU. ?

That's brilliant info.

Thank's

1 upvote
Portuense
By Portuense (Mar 26, 2012)

No offence rondhamalam, but in which planet have you been living? Nowdays with internet, at home, you can buy in any European Union country without the hassle of customs, extra taxes and with warranty. I saved thousands of Euros these last years buying electronic devices over the internet. Germany is a great choice for photographic gear at good prices.

Comment edited 6 minutes after posting
2 upvotes
John Clare
By John Clare (Mar 26, 2012)

Ronhamalam, seriously, it's 2012. Britain's been in the European Union (of some form) since 1973. Come on!

2 upvotes
racketman
By racketman (Mar 26, 2012)

par for the course, welcome to rip off Britain where even British cars cost less abroad (well they did when we still made them).

1 upvote
DaytonR
By DaytonR (Mar 26, 2012)

Hang on why are the price rises in the UK only, what about elsewere? Nikon is not the only one , Adobe`s pricing policy for UK customers is also a bit OTT, why is it that in the UK market companies price outrageously.....................seriously this rip-off Britain has to stop!

1 upvote
Martyn McMad
By Martyn McMad (Mar 26, 2012)

Thanks, Nikon, I'll stick to my D300 a wee while longer. I have a feeling of utter disappointment at being totally shafted !

8 upvotes
DaytonR
By DaytonR (Mar 26, 2012)

I have that feeling too !

1 upvote
rondhamalam
By rondhamalam (Mar 26, 2012)

It's only Nikon UK.

It says:
"Nikon UK has also confirmed to us that this price rise will only affect customers in the UK and Irish markets - other regions are not affected."

1 upvote
Tan68
By Tan68 (Mar 27, 2012)

I suppose Nikon is lumping Scotland in with the UK.

1 upvote
Peter Evans
By Peter Evans (Mar 27, 2012)

Are you serious?!

It is the United Kingdom of Great Britain and Northern Ireland. Scotland became part of Great Britain in 1707.

0 upvotes
rb59020
By rb59020 (Mar 26, 2012)

God bless capitalism!, if you don't want to get off your wallet and pay what Nikon wants for a D800 or D4, don't buy it. I can see it coming now, "Occupy Sendai".

2 upvotes
tkbslc
By tkbslc (Mar 26, 2012)

Or in other words, "Oh, Canon is charging more than us? I guess we should charge more too!"

9 upvotes
DaytonR
By DaytonR (Mar 26, 2012)

at least Canon had the balls to set a price and (so far so good) stick to it......this behaviour from Nikon is dodgy

5 upvotes
Paul Ennis
By Paul Ennis (Mar 26, 2012)

Nikon shows total contempt for it's customers, does anybody think it's a "local internal systems error"? How stupid do they think people are?

7 upvotes
maboleth
By maboleth (Mar 26, 2012)

Still, UK people will buy them, stupid or not. That's what matters to Nikon... Sad but true. And Nikon is not alone in this, on the contrary - EVERY big corp does this more or less.

0 upvotes
Peanut88
By Peanut88 (Mar 26, 2012)

They should boycott these cameras and buy Canon ! ! !
Be honest and tell us the real reason instead of a cock & bull story of a internal system error ! ! !

THUMBS DOWN NIKON !!!!!!!!!!!!!!!!!

Comment edited 37 seconds after posting
7 upvotes
Davecope
By Davecope (Mar 26, 2012)

A good reason to buy overseas if you can. At least you can have the satisfaction of knowing you've denied the local distributer it's greedy premium

1 upvote
Mr Ozalcin
By Mr Ozalcin (Mar 26, 2012)

Just buy the D3100 and save yourself thousands (to spend on some decent glass). Dream of a camera. Not heavy. Great IQ. Carry it every day everywhere...

1 upvote
Sordid
By Sordid (Mar 26, 2012)

Buying a D3100 still means shoving money down the greedy monster's throat.

2 upvotes
maico
By maico (Mar 26, 2012)

It's worth remembering most pro photographers are VAT registered and can reclaim the 20% VAT. The D4 at RRP (before any dealer discounts) would be £4408 GBP.

I have a feeling Nikon USA will quietly put the D800 price up 10% in the near future.

1 upvote
u007
By u007 (Mar 26, 2012)

You say that, but of course being registered for VAT means that you have to charge VAT on sales, or deduct the 20% from every sale you make. i.e. a wedding for £1000. You either charge VAT and charge the couple £1200, or you absorb the cost, and pay £200 tax and take home £800.

So on the d4 you save £800, but once you've had more than £4400 of income, you'll be at a net loss. So it would only work in your favour if you weren't a very successful photographer :P

Otherwise you can turn over up to £70k before needing to be VAT registered!

0 upvotes
maico
By maico (Mar 26, 2012)

U007. You keep two books. Charge VAT to VAT registered businesses and the other for cash jobs. Any receipt with VAT content is reclaimed. Allegedly.

Comment edited 2 times, last edit 2 minutes after posting
0 upvotes
OneGuy
By OneGuy (Mar 26, 2012)

Nobody thought Nikon and Canon learned a lesson from Apple?

No negative reaction -- just a scramble to get it for less than your neighbor? Oh, iPod2 is now obsolete -- well, that's the cost of progress.

No sense attacking fanboys from Apple, Nikon, Canon. You are all sheep.

3 upvotes
Tape5
By Tape5 (Mar 26, 2012)

Can anyone suggest a good Nikkor lens for a D800 that can take a picture of stupid corporate greed in outrageously low light?

10 upvotes
EssexAsh
By EssexAsh (Mar 26, 2012)

Of course one way round it is to book yourself a nice long weekend somewhere in europe for next to nothing then get it at the duty free shop on the way out :) Just sling it round your neck on the way back, job done.

3 upvotes
munro harrap
By munro harrap (Mar 26, 2012)

And worse, have you noticed how secondhand dealers are hiking madly the prices of old lenses, that being full-frame they claim will be good enough for a D800? Luminous Landscape claim to have a list of suitable lenses from Nikon, but it includes VR zooms that are no good-according to Photozone. Remember Canon have DOUBLED the price of the 24-70mm L? It costs what the D800 did in the UK until a few days ago.The words price-fixing cabal spring to mind...... I did not hear Canon whining about errors though!

Comment edited 2 minutes after posting
1 upvote
CFynn
By CFynn (Mar 26, 2012)

At least they have done an about face on the worst part of the message they sent out to their dealers on Friday - putting the price up on existing pre-orders.

I'm sure the outcry here and and on other forums over the weekend caused them to re-think that part.

Still a price rise like this, only days after the first cameras began shipping, and only in the UK and Ireland, is not a smart move.

2 upvotes
munro harrap
By munro harrap (Mar 26, 2012)

Wait till all our manufacturers pull the same trick! Of course Nikon can no longer commit such" systems errors", so they can no longer raise ANY prices for fear of being accused of being a "local internal systems error" and abandoned!!

Can people tell how much retailers buy in goods for here? What do Jessops pay nikon in total for a D800 or a 5100, or a 24-70mm f2.8 lens?

0 upvotes
munro harrap
By munro harrap (Mar 26, 2012)

There is no retail price maintainance in the U.K. Retailers can charge whatever they like for a Nikon, or anything else. They can even charge even numbers, instead of saving a penny and making life more complicated. That's a lot of unecessary 9999999999s!!

Can somebody actually disclose how much retailers BUY their D800s and D800Es and D4s (say it, baby, say it "Dfours", say it again "Divorce"- you no that 4 is bad in Japan!!- the internal systems error was naming it a D4 at all).

Of course Nikon cannot now raise ANY other prices, because they cannot plead the "internal systems error" error again. We can ask whether these machines are full of "internal systems errors" too.

0 upvotes
jmmgarza
By jmmgarza (Mar 26, 2012)

High end cameras were selling like hot cakes at LA's Samy's Camera Saturday. It is amazing to see folks travel from places like New Caledonia all the way to Samy's to get a camera, lenses and supplies. Canon, Sony and Nikon have some great new cameras out. Can't wait to buy one (online) myself.

2 upvotes
munro harrap
By munro harrap (Mar 26, 2012)

I do not believe a word of anything you say!

3 upvotes
jmmgarza
By jmmgarza (Apr 20, 2012)

You have got to get out more often. Yes, there is wonderful world outside.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (Mar 26, 2012)

Because they can.

4 upvotes
Fletch147
By Fletch147 (Mar 26, 2012)

Disgusting! glad I've got my equipment....wont be buying any more until they fall to pieces or pack up...and being a D3S I dont expect that too soon..... dont you just love our Country??!! ;) Ahhhh well.....this will do the sales of the 5D mk3 good now......better Canon seniors will be smiling...

Comment edited 1 minute after posting
0 upvotes
D1N0
By D1N0 (Mar 26, 2012)

Calculus:
Canon 5DMKIII:$3499, €3299 £2999
In dollars $4396 $4779 8,7% more in Brittain than Europe

Nikon D800: $2999.95 €2829 £2399.99 then £2599.99
In dollars $3863 $3823 then $4142 first 1% less then 7.2 % more in Brittain than Europe.

Seems like Canon is doing an even better job of charging the Britts more.

Comment edited 49 seconds after posting
2 upvotes
tkbslc
By tkbslc (Mar 26, 2012)

Check out the exchange rates and VAT and it makes a lot more sense.

1 upvote
D1N0
By D1N0 (Mar 26, 2012)

I'm not comparing to the Dollar, I'm just using the Dollar to compare UK en de Euro countries. Both have VAT included allready.

0 upvotes
slncezgsi
By slncezgsi (Mar 26, 2012)

"Internal system error" - is that the correct name for "screwed-up pricing strategy"?

"Kudos" to Canon who got the price right with the first try ;)

1 upvote
tkbslc
By tkbslc (Mar 26, 2012)

Kudos for charging more from the get go?

2 upvotes
Sordid
By Sordid (Mar 26, 2012)

Well, yeah - at least they were honest.

2 upvotes
Mark Fuller
By Mark Fuller (Mar 26, 2012)

April fool...you are a few days early with this one...what do you mean it's for real...A world wide company making a cock up like this is very poor. I will hold onto my D3s for a lot longer now. Someone should be sacked.

1 upvote
obeythebeagle
By obeythebeagle (Mar 26, 2012)

Right now the D800 seems to blow everything else away (if you need to make ten-foot blow ups) so you can't blame Nikon for supply and demand pricing.

2 upvotes
magneto shot
By magneto shot (Mar 26, 2012)

Get the SD1. ;-)

1 upvote
treepop
By treepop (Mar 26, 2012)

Nkon Brass: "The canon costs what!?"
Nikon Peons: "3,500.00 sa sa sir"
Nikon Brass: "Well then we need to raise our prices don't we..."
Nikone Perons: "But public opinion sa sa sir"
Nikon Brass: "What choice do people have...gwahaha. gwaaaaaahahhahaha!"

Comment edited 12 seconds after posting
17 upvotes
M Irwin
By M Irwin (Mar 26, 2012)

Hahah, exactly!

0 upvotes
louie c
By louie c (Mar 26, 2012)

Nkon Brass: "The Olympics are WHERE!?"

1 upvote
BeanyPic
By BeanyPic (Mar 26, 2012)

Seems like Canon had a better idea around pricing and set it up. Nikon seem to be still learning. Increasing the price now is al little stupid so soon after launch. Oh well...

0 upvotes
Atlasman
By Atlasman (Mar 26, 2012)

Is Nikon making room for a lower end model?

0 upvotes
cesaregal
By cesaregal (Mar 26, 2012)

A quick camera for birdwatchers?
High end, lower price.
D400?

0 upvotes
rondhamalam
By rondhamalam (Mar 26, 2012)

Does this tell something: "Nikon UK has also confirmed to us that this price rise will only affect customers in the UK and Irish markets - other regions are not affected"

0 upvotes
rondhamalam
By rondhamalam (Mar 26, 2012)

John Walshe (Nikon UK manager) is trying to scoop pundsterlings from your pocket to target his annual bonuses. I know that trick, I am a manager too.
How would he explain that it's cheaper in EU.

Anyway.
I will buy from Amsterdam
I've seen flight to Amsterdam-return is so cheap

Duty tax is free if it's for "your own usage". (take some pictures with it)
Just fold the box flat in your suitcase.

1 upvote
PHiLiPZ
By PHiLiPZ (Mar 27, 2012)

You realize UK and NL are both in the EU? No VAT, no customs and completely legal! No need to flatten the box.

0 upvotes
Paul_B Midlands UK
By Paul_B Midlands UK (Mar 27, 2012)

Maybe its because the EOS5 mk3 is so ridiculously expensive, Nikon just figure they might as well increase the price. Perhaps when all the stock of EOS5 mk2's are gone, the prices will drop ... well we can hope.

0 upvotes
birdbrain
By birdbrain (Mar 26, 2012)

That's Funny!

0 upvotes
itsmeavi
By itsmeavi (Mar 26, 2012)

I was really thinking of upgrading to full frame (from D80) and was waiting for D800 release and this price increase is final blow to that thought :)

... Frankly after reading previews and going through samples i wasn't really seeing any compelling reason to buy D800 as i don't go above ISO3200 and picture size of 8MP is sufficient as of now. I think with release of Nikon D800 and Canon 5DIII both companies have followed each others path instead of their own.

Well i will wait for Nikon D900 now and hope Nikon doesn't disappoint me then :) ... until then will buy Nikon 70-200VRII and learn more.

1 upvote
alxdava
By alxdava (Mar 26, 2012)

you're funny!!! :)))))))) you wanted to buy an almost 3000$E item, and for 200 more you stoped?!!!!how ridicolous!!!:)))))

0 upvotes
Davecope
By Davecope (Mar 26, 2012)

Not funny at all - you have to set the bar somewhere and that's where itsmeavi did. 200 is a great deal of money to pay on top of the original price

0 upvotes
itsmeavi
By itsmeavi (Mar 27, 2012)

Well i think Nikon is trying to be funny here not me :) Such a big organisation having top class managers/sales team and what they do is pricing error ??? that's just an excuse.

i second what @Davecope said i did set an upper limit and then did cost benefit analysis and imo i would prefer benefits of professional lens more than D800 for time being. The fact is i was trying to sell D800 to myself and one major factor was pricing and that factor is impacted by price increase so... Well everybody has his/her own brain and wallet and knows the way the want to use both :)

0 upvotes
Stollen1234
By Stollen1234 (Mar 26, 2012)

its a great marketing strategy by Nikon...a lot of people will pay whatever to get the latest because they need this one new feature...you got also the folks who would say: photography is an expensive hobby so why whining... and then you have the geniuses who would say: you get what you pay for..

Congrats Nikon..by this price increase for whatever reason you sure can earn a lot more money

geeez

0 upvotes
Richard
By Richard (Mar 26, 2012)

I want them to make a lot of money. Capitalism always balances itself. If Nikon does not make a lot of money, they go out of business and we get no good cameras like the D800 (we have to watch Canon spoon feed us tiny upgrades). If they charge too much, no one buys them, they charge too little, no profit, they go out of business. Nope, Nikon is charging the right price and they will sell a ton of them.

3 upvotes
Leonard Shepherd
By Leonard Shepherd (Mar 26, 2012)

The launch prices seemed similar to EEC and USA after taking into account tax differences.
Since the launch announcement the UK £ has improved 10% against the yen.
Nikon UK have just started cashback deals on the D3100 and D7000 - almost certainly because the cost of importing has gone down.
Once back orders are filled in the EEC (which will take some tome) it will be cheaper for UK residents to buy from the EEC and still get a valid Nikon warranty.

0 upvotes
caribousteaks
By caribousteaks (Mar 26, 2012)

Well thats not very good of Nikon. They should have figured it out well before release. The way I look at the financial hit is that I won't buy another DSLR for at least 4 years so divide what ever cost it ends up by four. My smart phone runs over $1200 US a year with basic service so if the camera is anywhere near that I figure its a bit hypocritical to consider it outrageously priced. Yet still my mind returns to yesteryear when a $2000 camera meant a Hasselblad with the finest lenses. Doesn't even get the body nowadays.

1 upvote
Digital Suicide
By Digital Suicide (Mar 26, 2012)

Jees.. guys...
D800 and 5Dmk3, that supposed to be an affordable FF (well previous versions certainly were) suddenly are becoming unaffordable.

On the other hand. I can't blame Nikon on taking easy money from idiots, that are buying joly expensive cameras and shooting flowers in the yard...

15 upvotes
nikonboi
By nikonboi (Mar 26, 2012)

You mean shooting cats is better than shooting flowers in the yard? ;-)

3 upvotes
Ashley Pomeroy
By Ashley Pomeroy (Mar 26, 2012)

Shooting cats is certainly harder than shooting flowers - flowers can't run away.

1 upvote
tyb
By tyb (Mar 26, 2012)

How many cameras are we talking about over the lifetime of sales are we talking about here? Is those few hundred euros/camera really worth the bad illwill this will generate at this time?

This is a case study of how to screw everything up, blow any and all goodwill on a great product and highly desired ( at least that was before this price adjustment ) One simply can't make this kind of mistake.. its been weeks in the making and since that they only know find an issue. Nikon should suck it up! Now it will blow illwill over any good press on thie camera... What a bunch of management idiots

0 upvotes
Auke B van der Weide
By Auke B van der Weide (Mar 26, 2012)

thank god that the camera that you have always takes better pictures than the camera that you can't have :) What about D700prices, are they still dropping?

3 upvotes
samhain
By samhain (Mar 26, 2012)

Internal systems error lol. Is that what they're calling it these days?

1 upvote
birdbrain
By birdbrain (Mar 26, 2012)

It was better than calling it, "The Rip-Off Britain Price Loading Adjustment!"

Why is it everything is more expensive in the UK?

0 upvotes
neilc1
By neilc1 (Mar 26, 2012)

Thanks a bunch NIKON - your D800 is now a MASSIVE £718 more than in the UK than in the USA. RIPPED OFF AGAIN!

1 upvote
viking79
By viking79 (Mar 26, 2012)

Remember, US price is with no Taxes, UK price includes VAT of about 20%. We aren't taxed as heavily in the US.

0 upvotes
onlooker
By onlooker (Mar 26, 2012)

viking79, yes, we are. Perhaps not on VAT, but when you add Federal tax, State tax, FICA, local sales tax, property tax (hugely higher than in much of EU), you will find out we pay more in taxes than our British cousins.

0 upvotes
CFynn
By CFynn (Mar 26, 2012)

Americans end up paying at least twice as much for medical insurance too.

0 upvotes
Gary M L
By Gary M L (Mar 26, 2012)

This will only really affect decisions of photographers getting kitted out for the first time in the DSLR market. So for gear at this price, generally photography companies kitting out new members of staff (or re-kitting old ones). Is price hike likely to make them change their minds? Surely most pick the gear that is best suited and what they are used to. Short term sales won’t be hit that hard, so they will be making more profit, and still be running at full capacity for a while.

Long term, who is going to Canon and have to replace all their glass, and pay slightly more for body, as they feel that strongly? Nikon not allowing third party repair companies spare parts is a lot more damaging, as it ties you into Nikon price fixing (pun not intended).

Personally it has meant I’m going to hold off to see if price drops back in a few months and what the D400 has to offer, if it doesn’t drop and the D800 is better suited to me than D400, I still think this is going to be best for me.

0 upvotes
Rubenski
By Rubenski (Mar 26, 2012)

Who cares about these so called 'official prices'. The price of the 5D III has already dropped bij € 300 in the Netherlands and will go down rapidly as time progresses. The Dutch market has always been a pretty good indicator of where the prices are going.

0 upvotes
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