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Sony full-frame camera coming, 500mm F4 lens finally announced

By dpreview staff on Feb 9, 2012 at 03:05 GMT

Sony has confirmed it will be making a full-frame replacement for its flagship A900 DSLR. No further details were given during a round-table discussion at the CP+ show in Japan, but we find it hard to believe the result will step away from the SLT technology the company has invested so heavily in. The company has also finally announced the A-mount 500mm F4 lens that it has been showing in various states of preparedness since PMA 2007 will be available from late March.

No details of price are given but the premium 'G' branding and the fact it's a 500mm F4 are likely to make as substantial a dent in your wallet as the lens would make if you dropped it onto a particularly malleable surface. 


Press Release:

Closer encounters with new 500mm super-telephoto:

Rugged, pro-focused SAL500F40G lens from Sony for A-mount SLT and DSLR cameras

  • Longest-ever focal length G Lens from Sony
  • Bright F4.0 aperture for superior light gathering
  • Nano AR Coating on optical surfaces for flawless still images and HD video
  • Compatible with SteadyShot INSIDE featured in all α cameras
  • New SSM drive circuit for quick, accurate autofocus
  • Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
  • Enhanced handling and operability

Serious photographers can pull distant subjects closer with a powerful new 500mm (equivalent to 750mm with APS-C camera) super-telephoto lens from Sony.

The SAL500F40G is ideal for sports, wildlife and demanding imaging applications that require extreme magnification with uncompromised optical performance.

The SAL500F40G is the longest fixed focal length G Lens from Sony to date. Whether you’re shooting detail-packed stills or Full HD video, you’ll enjoy frame-filling close-ups with flawless resolution. With a bright F4.0 maximum aperture, its excellent light gathering power allows the use of faster shutter speeds to broaden shooting opportunities.

The ruggedly-engineered SAL500F40G copes effortlessly with tough photo assignments. Focusing ring and front/rear joints are protected by interlocking seals that shrug off dust and moisture, even when you’re shooting outdoors in driving rain or arid desert conditions. This weather-resistant design makes the SAL500F40G a perfect partner for the SLT-A77 (α77) Translucent Mirror camera that offers serious photographers similarly ruggedized performance.

Like all other A-mount lenses, the SAL500F40G is compatible with the SteadyShot INSIDE image stabilisation system that’s featured in every α Translucent Mirror and DSLR camera from Sony. Depending on shooting conditions, camera model and settings, you’ll enjoy camera-shake blur compensation that’s equivalent to approximately 4.5 stops (max.) in shutter speed.

Inside, the advanced optical design of the SAL500F40G includes 11 elements in 10 groups, including three ED (Extra-low Dispersion) glass elements. It’s also the first G Lens from Sony to feature advanced new coating process that ensures crisper, clearer images. Exclusive to Sony, the ground-breaking Nano AR Coating process cuts internal reflections drastically. Resulting images are brilliantly crisp and clear, with dramatically reduced lens flare and ghosting. Flare is reduced still further by the carbon fibre lens hood that’s lined with black velvet fibres to absorb incident light.

Razor-sharp autofocus performance makes the SAL500F40G ideal for capturing an athlete’s explosive movements or the unpredictable flutter of wild birds. The high-torque SSM (Super Sonic wave Motor) features a new drive circuit, ensures rapid, responsive AF with significantly faster object tracking than conventional Sony lenses.

Serious enthusiasts will also welcome a strong emphasis on enhanced handling and ergonomics. Four focus hold buttons are spaced around the lens barrel for easy operation in any position. They’re complemented by a two-way DMF (Direct Manual Focus) mode button and focus range switch for positive, fumble-free operation when you’re shooting under pressure.

Built to order, the SAL500F40G super-telephoto lens from Sony is available from late March 2012.

Technical specifications

500mm F4 G SSM
Min. aperture F32
No. of aperture blades 9 (Circular aperture)
Max. magnification ratio 0.135
Min. focus 4.0 m
Filter diameter 42 mm (Exclusive)
Dimensions
(Diam. X L)
140 x 367.5 mm
Weight (approx.) 3460 g
Teleconverter compatibility Yes (1.4x: AF and MF Mode, 2x: MF mode)
Dust and moisture resistance Yes

Comments

Total comments: 185
12
TimR-Niagara
By TimR-Niagara (Oct 12, 2012)

oh great now we wont be able to tell the canon's from the Sony's in a crowd of photojournalists...

0 upvotes
Wyowild
By Wyowild (Jun 19, 2012)

I got the new Sony 500 mm F4.0 G supertelephoto lens as soon as you could order it. These appear to be build-to-order lenses. I was told when I bought this almost $13K lens that Sony would offer an extended warranty. That does not seem to be the case. In fact, I was given quite a run-around from customer support (I was twice given a fax number to call for support). This lens does not fit within Sony's existing support stucture. I got referred to their Professional Camcorder Division, and they did not have a way to sell an extended warranty as this is not in their professional catalog. It is beyond the $10K limit on the Sony Store, though not marketed on Sony Style as a Professional lens. Save yourself some headaches. You can buy a comparable Canon or Nikon supertelephoto for $2K less. With those savings, you can get a Canon or Nikon body to go with the lens. I'm not sure of Sony 's marketing strategy but I suggest one look at other options for a lens of this type.

0 upvotes
FTW
By FTW (Jun 15, 2012)

How about bringing on the market something to put behind that gun, or to whom you want to sell that. All Sony FF digitals are discontinued. Sony should do common game with Nikon and sell the same cameras with 2 different mounts and brandnames, at least we has by now a 36 mpix FF and a 24 to come. Shame on you, Sony. Sad to see a 20000$ lens coming from a company that is not even able to put on the market in time a simple 1500$ FF camera.

Comment edited 10 minutes after posting
0 upvotes
vidisha
By vidisha (Feb 23, 2012)

bbb

0 upvotes
rondhamalam
By rondhamalam (Feb 21, 2012)

(Looking from far distance)

Is that Canon lens or Sony lens ?

0 upvotes
dvamateur
By dvamateur (Feb 24, 2012)

It's actually Minolta G lens

0 upvotes
Boerseuntjie
By Boerseuntjie (Feb 14, 2012)

Anything new from Sony is exciting to me, even if there is no way in hell I will ever have the money to buy it...LOL

0 upvotes
rsf3127
By rsf3127 (Feb 13, 2012)

At least Sony users (very few of them indeed) now will have gear to shoot sports.
Surely this will be on par with or above the IQ of the other market contenders.

1 upvote
BeanyPic
By BeanyPic (Feb 13, 2012)

Sony hang your head in shame.... Ripping off the coloring of Canon L series lenses and believing you can play at this level. Go back and continue to make your half decent consumer products. Leave this to the companies that actually know whet they are doing...

1 upvote
Magnus W
By Magnus W (Feb 13, 2012)

Of course, Canon were not the first manufacturer to color their lenses white, and Minolta's pro G glass was white long before the EOS system existed. Nice attempt at trolling, though.

12 upvotes
CartersImages
By CartersImages (May 11, 2012)

Once you get to the A77 paired with a G Lense, it's no longer an equipment issue, it's a user issue!

0 upvotes
FTW
By FTW (Jun 15, 2012)

Minolta high end G lenses where on the market in white before Canon used that color. And, Sony or better Minolta, know how to build good glass, in many of them Canon can just take an example. Sony's lens and digital slr department has nothing to do with Sony electronics as such. It has remained the Minolta factory with all the know how involved in that company, Sony just ow it.

0 upvotes
nick18k
By nick18k (Feb 11, 2012)

Sony is mostly a rip-off company with good products at the time. If you look at sony releases they appeal to people who are ready to buy now or within the next few weeks or 2-3 months. After a product is released they discontinue it and all of a sudden forget backwards compatible accessories.

For everyone before you buy sony they like to play games. Instead of recalling the Nex 5N back from retailers, they just send out a message making you return your camera after waiting for a few days upon receiving it and then you have to wait weeks to get it back.

0 upvotes
Zensphere
By Zensphere (Feb 11, 2012)

Yippie... Sorry... Back to our serious conversation!

1 upvote
photogalleryonline
By photogalleryonline (Feb 10, 2012)

Minolta made a great 400mm f4.5 for about $6k, i picked one up for $2.8K from a japan dealer new once Konica bought Minolta out and they were stuck with stock. It is a fantastically sharp len with simply amazing colour rendition. I do hope Sony redo this lens with SSM, but I am now terrified that once they slap a Sony badge on it they'll want $10K for it.

The price of this 500 f4 is simply crazy! Oh and made to order, what planet do they live on?? ....From a very dissatisfied A77 customer.

Comment edited 2 minutes after posting
0 upvotes
barri
By barri (Feb 12, 2012)

The Minolta 4.5/400 is indeed excellent. But it never costed 6000 USD. It was only around 2000-3000.
I actually bought one used for about that price, and it is an awesome lens.
While I would love to own the 4/500, my 4.5/400 will probably keep me very satisfied until the street price for the 4/500 has come down to ~7000 USD.

0 upvotes
Frenske
By Frenske (Feb 16, 2012)

There is quiet a difference between a 400mm f4.5 and a 500mm f4. About a kilo of glass more. But I do hope the Sony will be more on the level of the Nikon (£6000) than on Canons level (£8500).

0 upvotes
photogalleryonline
By photogalleryonline (Apr 22, 2012)

Sorry AUD, was $6,000 AUD dollars back in the day new. cheers.

0 upvotes
mpgxsvcd
By mpgxsvcd (Feb 10, 2012)

I just bought the 800mm F4.0 equivalent! A lot bigger and heavier but it was about 1/30th the price.

http://www.optcorp.com/product.aspx?pid=13925

3 upvotes
tr6me
By tr6me (Feb 10, 2012)

It has the Hasselblad 'moon' camera factor (if you're younger than 40 just Google ;-), WHITE = EXPENSIVE. This lens is not to make profits, it is a Sony image builder. Will be used to shoot birds at the Zoo by millionaires/billionaires.

Comment edited 36 seconds after posting
0 upvotes
mikeybirch
By mikeybirch (Feb 10, 2012)

finally they give some firm details! disappointing to not name price (i assume will be around the Canon and Nikon equivalents ~ $9000) but long overdue re-commitment to the top end of the market which Sony had shown no appetite for a long while . disappointing that it's order only, no idea of delivery time in that case either.

0 upvotes
Vicenzoni
By Vicenzoni (Feb 10, 2012)

sonyalpharumors say € 13.000 euro (this doesn't help with re-commiting) and it doesn't even come with a free camera. I'll be waiting ten years for a second hand.

0 upvotes
zibot
By zibot (Feb 10, 2012)

how much will cost an assistant (Aibo-dog maybe?) who would carry this crazy stuff all around?

will Sony sell such assistant carrier on the market?

2 upvotes
munro harrap
By munro harrap (Feb 9, 2012)

I much prefer my IS Leitz 400mm f2.8, and I only paid £40 with a body to go with it. Weighs about a pound altogether.

0 upvotes
BMWX5
By BMWX5 (Feb 9, 2012)

Great combination...

"Focusing ring and front/rear joints are protected by interlocking seals that shrug off dust and moisture, even when you’re shooting outdoors in driving rain or arid desert conditions. This weather-resistant design makes the SAL500F40G a perfect partner for the SLT-A77 (α77) Translucent Mirror camera that offers serious photographers similarly ruggedized performance."

0 upvotes
BJL
By BJL (Feb 9, 2012)

Not just good for 36x24mm "legacy format" maybe: on the 24MP A77, cropping to 6MP (still very usable for lots of wildlife and sports) gives the FOV of 1500mm in the old currency, and at "1000mm FOV" you get an even healthier 13.5MP. Or use it on a NEX7 with adaptor, if just to look silly.

Comment edited 2 minutes after posting
1 upvote
BJL
By BJL (Feb 9, 2012)

P. S. @BMWX5 thanks: I missed Sony's explicit suggestion to pair the 500/4 with A77, for more reach that Canon's 800/5.6+18MP 1DX combo.

0 upvotes
SiliconVoid
By SiliconVoid (Feb 10, 2012)

A cropped sensor does not increase the 'reach' of a lens. It does not change the focal length of a lens what so ever. All you are doing is zooming in on the same shot taken with a larger sensor. If the cropped sensor has higher pixel density than the larger sensor then you have a bit more pixels to zoom in on.
I better example would be to compare the recently announced Nikon D800, which has approximately the same pixel density as the D7000. At 36mp the D800 means you now gain nothing using the D7000 - or any other cropped sensor Nikon body. Zoom in on the D800 image to the same ratio as the D7000 and the D800 will have a few more pixles to work with...

Comment edited 1 minute after posting
1 upvote
Rooru S
By Rooru S (Feb 9, 2012)

Very good what I see here. Hope they start making a revision of their current lens lineup and decide to update them with SSM or weather sealing to match current A77 and future weather sealed bodies. It's not hard to re-release the "old" Minolta 200mm f/2.8 or 300mm f/4, isn't it?

0 upvotes
richard cohen
By richard cohen (Feb 9, 2012)

i just stumbled on this, was surprised that sony didn't have a 500mm prior to this. i'm a nikon shooter and have their 500vr, and after having used a few lesser long zooms, all i can say is that you get what you pay for. in reading this as an objective observer i am struck by a couple of things--first, 'made to order' is just crazy. if you aren't going to let dealers have at least a little inventory why bother at all. it's not like a car where there are several options to choose from that could make it difficult for a dealer to pick what to have in inventory--this is just a camera lens. second, i am amazed that they would have the nerve to price this above the already sky high prices that canon and nikon charge for their big glass. even pros aren't totally insensitive to equipment cost, and the two things above are just begging people to keep picking canon and nikon over sony imho.

2 upvotes
RubberDials
By RubberDials (Feb 10, 2012)

The lens is more expensive because it is NEW. Both Canon and Nikon's 500mms are very old.

Canon's new 24-70 costs £2300 in the UK. The (stabilised) Sony/Zeiss 24-70 -which has been out for a few years costs £1300

The older version of the Canon lens can be had for under a grand.

2 upvotes
roby17269
By roby17269 (Feb 10, 2012)

Check your facts...

There's a new Canon 500mm f/4L IS mkII coming (delayed by the Japan disaster last year) and it will have a similar price than the Sony is not lower. The Nikon version is not that old and it has appeared the same year when Sony announced the first mockup of their 500mm (2007)...

The current Canon 24-70L sells for arounf £1100. The new mkII sells for £2300 and the price will go down.
The Sony/Zeiss is stabilized only with camera bodies with IBIS

1 upvote
Francis Carver
By Francis Carver (Feb 10, 2012)

Get the Fujifilm X-S1 camera for US$799 instead. They throw in a FREE!!! 24-624mm zoom lens with that one.

Okay, so at 624mm it is an F5.6 instead of an F4. But does the F4 really worth over 10 grand? :-))

0 upvotes
tfeltz
By tfeltz (Feb 13, 2012)

The Fujifilm X-S1 is actually a 6.1mm - 158.6 mm. There is no comparison in resolving power, and F5.6 at 159mm which doesn't excite me very much. Using a similar crop-factor the Sony 500mm F4 would become a 2000mm F4. Very impressive when you juggle the numbers in a creative fashion. Still: the X-S1 sounds like a fun and versatile camera, probably good value for money.

0 upvotes
psn
By psn (Feb 9, 2012)

If you're complaining about the price, it's not a lens for you. There's a very high probability you can't afford it even if it's any lower. Move along.

4 upvotes
svliegen
By svliegen (Feb 9, 2012)

What are you, a billionaire? Or just plain arrogant? I see no compelling reason why this lense should be so much more expensive than the Nikon or Canon equivalent. It's not a matter of being able to afford it, this is simply a rip-off.

1 upvote
JadedGamer
By JadedGamer (Feb 9, 2012)

Heh, dpreview.com, the photo world's answer to Top Gear. "Hi, we're here to talk about the Bugatti Veyron." "Oh hi, we're here to talk about this expensive lens". :)

2 upvotes
Francis Carver
By Francis Carver (Feb 10, 2012)

Folks, we'got a real life billionaire in our midst. For whom "money" is a dirty word indeed.

"What are you, a billionaire? Or just plain arrogant?"

My own bet would be "plain arrogant." Or just arrogant.

0 upvotes
Gionni Dorelli
By Gionni Dorelli (Feb 11, 2012)

Billioners knows what are talking about expensive stuff.
Cheap stakes know nothing about anything.
So, the billioner is right: you cannot afford it anyway. Why even bother complaining.

2 upvotes
topdogmex
By topdogmex (Feb 9, 2012)

13,000 euro

0 upvotes
Greynerd
By Greynerd (Feb 9, 2012)

Is it pocketable?

1 upvote
mpgxsvcd
By mpgxsvcd (Feb 10, 2012)

Only if you have VERY DEEP pockets.

3 upvotes
ogl
By ogl (Feb 9, 2012)

The price is 1 312 500 YEN = 17 000 USD...OMG

0 upvotes
BMWX5
By BMWX5 (Feb 9, 2012)

-SAL 500mm lens is ¥1312500 Yen, conversion rate is $17067.6188 but no US price yet
-70-300 G lens ¥110250 yen, conversion rate is $1433 but US price is $849.99
-70-400 G lens ¥262500 yen, conversion rate is $3413 but US price is $1799.99
so my guess is, the US price for 500mm is somewhere $10,000 - $13,000 to be competitive.

1 upvote
Francis Carver
By Francis Carver (Feb 10, 2012)

Let's round it up to an even $20,000. Stop the nitpicking, cheapskates!

0 upvotes
artnaz
By artnaz (Feb 9, 2012)

Up to 4.5 stops shake reduction? Since when has in-camera stabilization become better than stabilization in the lens?

0 upvotes
flymodel
By flymodel (Feb 9, 2012)

many years ago.
buy a camera with it and you won't be surprised.

5 upvotes
Paphios
By Paphios (Feb 9, 2012)

Looks like a rocket launcher. I wouldn't use it near any military bases.

3 upvotes
Valentinian
By Valentinian (Feb 10, 2012)

LOL

0 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Oh, that nostalgic "Full Frame Crowd." Gotta love 'em. Those were the days, eh, guys/gals?

0 upvotes
Cy Cheze
By Cy Cheze (Feb 9, 2012)

A wonderful lens. But also a good illustration why this pauper covets something like the Fuji X-S1, or any sort of <$1,000 devices that offers long zoom and a sensor bigger than 1/2.3". After all, a FF alternative would not be something I could use that often, or want to carry around, even if money weren't a constraint.

2 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Exactly right. Looking at this "White Colossus of Rhodes" 500mm Sony monster lens is one good reason why I would never get into FF digital photography/videography. This is crazy!

0 upvotes
brendon1000
By brendon1000 (Feb 9, 2012)

Ah, I am not a fan of such big lenses either but one look at the quality of photos and I instantly know that for those who have the patience and will to make proper use of these lenses will be rewarded by something really special.

As good as superzooms are, they are pretty useless at the long end of the zoom.

2 upvotes
Francis Carver
By Francis Carver (Feb 10, 2012)

Agreed. But this 500mm Goliath is mostly for the young, gym-type crowd, surely. Problem I can see with a fixed focal length zoom such as this 500mm beast is, if you don't like the framing, you've gotta change out the whole lens on the camera. That'll probably take you a couple of minutes right there, right?

With a zoom, you can change framing in a nanosecond, which is even more important when you happen to record a video clip.

0 upvotes
barri
By barri (Feb 12, 2012)

I am a bit perplexed about such replies. This is a lens for (semi)professionals. Sure it is huge and heavy and expensive, but is not meant for the average consumer. You only need it for the ultimate image quality.

0 upvotes
zodiacfml
By zodiacfml (Feb 9, 2012)

FF camera from Sony, I knew this announce is going to happen except not this early. Maybe, the reason is to prevent buyers from pre-ordering the D800 and wait what Sony has.
Yes, people do have multiple systems.

2 upvotes
Heartilly
By Heartilly (Feb 9, 2012)

But most importantly, The price is veeeeery high.

0 upvotes
rmbackus
By rmbackus (Feb 9, 2012)

YEZZZ !!!! A new full-frame from Sony...I hope 100 Megapixels !!

0 upvotes
AmaturFotografer
By AmaturFotografer (Feb 10, 2012)

Not until 2013.

0 upvotes
Kiong003
By Kiong003 (Feb 9, 2012)

together with wieght of camera, 5kg is lots of weight to lug around and have'nt considered the tripod yet !

Wonder how it compares in sharpness with the Nikon 70-200 with TC-20E III ? That's a good 400mm against 500mm

0 upvotes
TrojMacReady
By TrojMacReady (Feb 9, 2012)

I'll already take the 70-400G over any shorter lens+ TC combination.

0 upvotes
The_cheshirecat
By The_cheshirecat (Feb 9, 2012)

Built to order?
That should prevent them from having to build many, or selling many (if any).

What Sony user is going to have the patience to wait while one gets built? Whe we decide, we are an impatient lot. Speculation of the pricing aside, this will not be a cheap lens. One thinks long and hard before purchase of something in this price range. Does Sony really expect them to wait another month or so to get this lens?

Sony - Put you money where you promises are. Make at least a few as stock. You don't have to flood the market, just enought to provide retailers who are willing to speculate their clients will want one.

0 upvotes
Dan Ortego
By Dan Ortego (Feb 12, 2012)

I suspect they will maintain a few pre-assembled but suppliers may not stock them as a 'ready to ship' item.

0 upvotes
eyefuse
By eyefuse (Feb 9, 2012)

Hmm.. the question is.. whether to get married and arrange a nice wedding or to get this lens... hmm...

5 upvotes
Valentinian
By Valentinian (Feb 10, 2012)

definetly buy photo equipment - maybe not this one, but if you marry, my friend, you can forget about this stuff...

1 upvote
photoholiko
By photoholiko (Feb 11, 2012)

Amen!

0 upvotes
foto43
By foto43 (Feb 9, 2012)

Is it just me or does anyone else think it looks something made up from a Canon parts bin?
Without the badges - and the mounting changed - it would not look out of place on a Canon pro dealers shelf. Surely it must be running copyrights very close? Or perhaps it is licenced from Canon?

0 upvotes
Jojakim
By Jojakim (Feb 9, 2012)

Because it is white and tubular shaped? Form follows function, so products may look alike. Same for Ipad and Galaxy Tab I believe.

http://www.cameraslensesforhire.co.uk/images/500f4.jpg

Comment edited 17 seconds after posting
1 upvote
tkbslc
By tkbslc (Feb 9, 2012)

Minolta (who Sony bought) made white lenses decades ago. Nikon has even made white lenses. I don't think Canon owns a copyright on white lens paint

1 upvote
foto43
By foto43 (Feb 9, 2012)

It's not the paint - it's the parts. The switches on the barrel; the glass over the distance scale; the front buttons, etc all look so close as to be inter-changeable with the ones on my L lenses. And yes they have been like that since the Minolta days.

0 upvotes
RubberDials
By RubberDials (Feb 9, 2012)

Canon doesn't even make white lenses - they're a very light stone colour. Dealers used to call it 'mushroom' when they debuted them back in the 80s.

As tkbsic says Pro Minolta teles were white - the first one came out in 1988. The Dpreview of the Sony 70-200 has a picture where you can see the difference:

http://a.img-dpreview.com/lensreviews/sony_70-200_2p8_m15/Images/comparedto2.jpg

0 upvotes
ZeevK
By ZeevK (Feb 9, 2012)

Look here:
http://mkropa.republika.pl/minolta/lens/300__2_8APOGDSSM.html

And you will see exactly same buttons panel on old MINOLTA 300/2.8 APO G. Sony continues to use same panel designed by MINOLTA.

When you have MINOLTA routs - no need to copy from Canon!

1 upvote
Cy Cheze
By Cy Cheze (Feb 9, 2012)

An a99? Perhaps on retailers' shelves by April, 2013. Perhaps at $3k for the body and similar prices for precious few lenses.

And true believers can also wait indefinitely for lots of other marvelous or fearsome things. Fantasy can be a way of life.

Meanwhile, it would be a sufficient achievement to see more a77 or NEX7 units in stock at primary retailers. Distribution of NEX5n units with the click problem eliminated would be nice.

Ah, but so mundane! Nothing about such practical goals can excite the adrenaline or testosterone. Better to dream. No? How about a great big centerfold picture of a mock a99? Hey, baby. Woo-hoo.

Comment edited 50 seconds after posting
2 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Yeah, why is it that Sony cannot supply most of their most coveted gear in a normal fashion to retailers?

If the weather is so bad in Asia that it forces closures of their plants all the time, maybe they should move their factories to Australia or Africa someplace.

0 upvotes
Paul Guba
By Paul Guba (Feb 9, 2012)

Because we can? Production on order. Could be amazing but who is going to buy it? Is there a market for a $10K lens for Sony Cameras. People who have that kinda cash are most likely Canon/Nikon users. Wealthy enthusiast maybe but then were talking Leica. Not many pros shooting Sony that I have heard of.

2 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Would look great as a door-stopper in my office, though. A real conversation piece.

0 upvotes
xmeda
By xmeda (Feb 9, 2012)

No, those people do not use consumer canons or nikons, they use Mamiya, Hasselblad, 645 Pentax or Leica..

0 upvotes
Dan Ortego
By Dan Ortego (Feb 9, 2012)

As a proud owner of the A900 and some ZA glass, I believe this puppy will change the cynical views of many.

2 upvotes
The Lotus Eater
By The Lotus Eater (Feb 9, 2012)

Really Dan? You own an A900? I did not know that!

2 upvotes
Smartypants
By Smartypants (Feb 9, 2012)

Do you know that Dan also has a 135/f1.8 lens that he really likes?

1 upvote
Francis Carver
By Francis Carver (Feb 9, 2012)

Just another 500mm telephoto lens, Dan. Not a guaranteed way in to Heaven, you know.

0 upvotes
garyknrd
By garyknrd (Feb 9, 2012)

I think all the competition in this area is great. Although I suspect Sony is going to price the thing out of the market. Higher than Canon and surely higher than Nikon.
I will be anxious to see the images with this thing. But I bet they are going to fewwww and far between.
I personally think it is a mistake to price these lenses over the top. It is excellent advertisement for the company. I sure hope it is in the price range where Sony shooters can afford to buy some. At least in the Canon price range. 10,500 dollars.

Comment edited 4 minutes after posting
0 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Should have been maybe a 300-2000mm zoom. For something like that, a sticker of 10 Gs might have been doable.

0 upvotes
Valentinian
By Valentinian (Feb 10, 2012)

300-2000 ?????? what would you use such a thing for ?????

1 upvote
Francis Carver
By Francis Carver (Feb 10, 2012)

Too change focal length from say 300mm to 2000mm. And then back. Many other focal lengths to be set in-between at will, too.

Sweet dream, though, right? :-))

0 upvotes
photonius
By photonius (Feb 9, 2012)

hmm, not enough buttons on this one. It should have a button for direct upload to facebook, and a direct print button. Then there should be styles buttons, i.e. BIF eagles, BIF cormorants, BIF hummingbirds, Zoo button, Whalewatching button, Candid (Paparazzi) button, etc. :-). Finally a small black sticker that can be put on the front lens, to demonstrate that dust on the front lens does not interfere with the image.

17 upvotes
tiberiousgracchus
By tiberiousgracchus (Feb 9, 2012)

Im dying of laughter

0 upvotes
Yanko Kitanov
By Yanko Kitanov (Feb 9, 2012)

It is weird that DPReview, as pros, consider the lack of the SLT technology in a Pro level camera strange. The technology clearly shows it's limitations over the "ultimate possible IQ" and a Pro level FF DSLR is a camera where one expects more IQ biased aproach, than a purely inovation based aproach.
The lack of SLT technology at this level doesn't affect the investment in any possible way - most sales are at lower level anyway.

6 upvotes
Hugo600si
By Hugo600si (Feb 9, 2012)

Clearly? I've so far seen the weaker AA filter in the NEX line having an impact on quality, confirmed by Nikon offering a d800 and d800e. The impact of the mirror is a bit of light loss (so noise visible earlier at higher iso's, but it also goes down to iso 50) but no ghosting or something like that on the a77 version (a55 did have some issues with the mirror for sure).
Purely puristic you might say any filter in front of the sensor has a negative impact...which includes the lens, but you will be needing some glass in any case.

3 upvotes
Sam147
By Sam147 (Feb 9, 2012)

and its only minor light loss , and no one sees it a problem when it enhances the AF! The benefit outweighs the loss!

2 upvotes
Lucas_
By Lucas_ (Feb 9, 2012)

Word is that the FF Sony "A99" will be SLT and they may launch one with 24MP on Photokina and another with 36MP on first quarter of 2013.
IMHO, the first one could well be just an A77 body internally modified to have a new 24MP FF sensor ( technology based on NEX 5n's 16MP sensor ) , improved speed dual Bionz processors and doubled buffer size. That would be a low light winner as well as a fast shooting camera which could be priced around US$2600.00!

Comment edited 2 times, last edit 4 minutes after posting
0 upvotes
EinsteinsGhost
By EinsteinsGhost (Feb 9, 2012)

If I have an issue with that, it is that DPReview assumed that Sony won't pursue DSLR alongside SLT. At least for now, that won't be true. I won't be surprised with a three-pronged approach from Sony...
Full Frame DSLR replacement(s) for A850/A900
Full Frame SLT introduction (above NEX-77)
Full Frame Mirror-less (above NEX-7)

0 upvotes
Yanko Kitanov
By Yanko Kitanov (Feb 9, 2012)

Hugo and Sam - the effect is clearly concerning the photons hitting the wells and the comparative analysis of photons hitting each well and the ratio of photon introduced noise and the read-out noise. To keep the long story short at all other conditions similar an SLT camera will produce more noise and less DR than a standard DSLR camera. That counts for Pros, who are the target of this cameras, period (even if it doesn't count for me and you).

2 upvotes
Neil Morgan
By Neil Morgan (Feb 9, 2012)

I didnt think anyone was overlooked ?

0 upvotes
KyoshiNikon
By KyoshiNikon (Feb 9, 2012)

Seems like it will be going after the people Nikon overlooked with the D800

1 upvote
EOS Photographer
By EOS Photographer (Feb 9, 2012)

Too bad, Nikon overlooked that one remaining person on planet earth. But what a luck for Sony!

0 upvotes
tkpenalty
By tkpenalty (Feb 9, 2012)

no SLT is good. It means less degradation of IQ. Seems sony is now trying to become a serious player.

I wonder if they'll chuck a canon and ruthlessly replace canons with sonys at events like F1...?

0 upvotes
DioCanon
By DioCanon (Feb 9, 2012)

It will be a SLT, can you read?

5 upvotes
Sam147
By Sam147 (Feb 9, 2012)

and the good thing is i twill cost just only half the price of 1Dx and D4

1 upvote
Fraxinus excelsior
By Fraxinus excelsior (Feb 9, 2012)

SLT is good ;-) and thats comming from an A900 user.

3 upvotes
changthai
By changthai (Feb 9, 2012)

Price?

1 upvote
Hugo600si
By Hugo600si (Feb 9, 2012)

13000 Euro, might be around 10-11k USD in the US

0 upvotes
IcyVeins
By IcyVeins (Feb 9, 2012)

Actually, SonyAlphaRumors (which has a stellar track record) has said Sony will be releasing three full frames cameras within the next year; the first one will have a 24mp sensor, another will have a 36mp sensor, and the third will be a "hybrid mount" camera that takes both a-mount and e-mount lenses (probably a NEX).

6 upvotes
Mssimo
By Mssimo (Feb 9, 2012)

Those are the best rumor sites around.

1 upvote
Sam147
By Sam147 (Feb 9, 2012)

True, one is 24MP, second one is 36MP and the 4rd model will be a hybrid camera which will accept A and E mount lenses! And a full frame NEX is on the cards too! Exciting times ahead!

2 upvotes
thx1138
By thx1138 (Feb 9, 2012)

Sorry it's ridiculous to think IBIS system can cope with a supertele lens like this. IBIS does not stabilise the VF image and with a 500mm on a crop sensor the image will be bouncing all over the place. if you've never used a supertele you will be shocked. Now add a 2x TC and try it! This should have had IS built into the lens; no way a sensor will be able to be shifted enough to counter the extreme shake of such long FL. Oh that's right Sony doesn't have such a thing.

3 upvotes
ryansholl
By ryansholl (Feb 9, 2012)

Actually I'm going to go ahead and tell you that you're wrong. I regularly handhold my Minolta 600/4 with the a850 and the IBIS works just as it should. Optical would have been nice, I won't argue with anyone on that point, but with the 500 being 5 pounds lighter I have no doubts it will work quite well, even handheld.

The point on using a 2x converter is moot: At that long a focal length you're going to need a good tripod anyway just to retain the subject in the viewfinder. If you've got a good tripod underneath the lens, why should you need stabilization at all?

13 upvotes
mediman30
By mediman30 (Feb 9, 2012)

You obviously haven't used a Sony DSLR/T camera and not familiar with the Sony Super Steady Shot. I use my Minolta 400/4.5 lens with 1.4x TC with my A77 and still can get good results. Sturdy tripod is a must if you want even better results.

Comment edited 2 minutes after posting
5 upvotes
jerome_munich
By jerome_munich (Feb 9, 2012)

Same here: I use a 500mm on a A900 (the cheap catadioptric one) and steady shot works quite well.

4 upvotes
CollBaxter
By CollBaxter (Feb 9, 2012)

Firstly to assume that IBS in ineffective shows little understanding of IBS. A lot of users with IBS cameras regularly shoot at over 1000mm (35mm) and achieve a 4 stop advantage. IBS is very effective at longer focal lengths maybe more so that the shorter lengths. As to a view finder image a lot of photographers at this length just use it as a framing and info device. Also added to a camera with a EVF it becomes a moot point as the image will be stabilized in the view finder. And before one goes off about EVF , it is the future whether we like it or not. This lens looks like a great Sony addition ( and this from a Olympus DSLR shooter)

Comment edited 5 minutes after posting
3 upvotes
Martinka
By Martinka (Feb 9, 2012)

Nobody is saying Sony's super steady shot doesn't work. But with in-lens stabilization, you can see stabilized image right in the viewfinder, which is very important for long lenses like 500 mm.

3 upvotes
Emacs23
By Emacs23 (Feb 9, 2012)

It stabilize an EVF image. Get it?

5 upvotes
thx1138
By thx1138 (Feb 9, 2012)

Did I say IBIS doesn't work. It's good to see at least Martinka got it. I'm talking about IBIS can't stabilise the VF image at all, not that it won't stabilise the final shot. Again you are not serious if you think not having a stabilised VF with a supertele is not important.

0 upvotes
brendon1000
By brendon1000 (Feb 9, 2012)

What people are trying to say is that IBIS doesn't stabilize an image in an OVF camera. (Like the older A700, A900, A850).

The new SLT cameras take a live view feed directly from the main sensor which is stabilized. So your EVF WILL SEE A STABILIZED image with any lens you attach.

Thats what Emacs23 and CollBaxter were trying to say.

4 upvotes
Marijus
By Marijus (Feb 9, 2012)

On A77 (and other models with SLT technology) you have stabilized view in EVF and screen. The same will be with future Sony fullframe models.

4 upvotes
Hugo600si
By Hugo600si (Feb 9, 2012)

Sony has in lens stabilization for the Nex line, I am a little surprised they did not include it in a >10k $ lens.
On the a77 it can be stabilized in the EVF, on the a900 it won't be stabilized in the VF. My bet is that the small audience this lens appeals to are shooting a900's over a77's, so its probably aimed at the a900 replacement camera and it beat that cam to market due to floodings.

0 upvotes
theFlasher
By theFlasher (Feb 9, 2012)

"Nobody is saying Sony's super steady shot doesn't work. But with in-lens stabilization, you can see stabilized image right in the viewfinder, which is very important for long lenses like 500 mm."

With SLT you will be able to see the stabilised image in the viewfinder!

It doesn't matter what you see through the viewfinder it's what is captured on the sensor that matters.

1 upvote
Anastigmat
By Anastigmat (Feb 9, 2012)

LOL, I can still remember last year when one pundit claimed that Sony was abandoning the full frame DSLR camera. He is definitely eating crow. The new camera will almost certainly have the same sensor as the D800 and it will probably have a lower price. Long live competition. Long live the full frame DSLR.

4 upvotes
Mark VB
By Mark VB (Feb 9, 2012)

That is not at all what was reported. First, he reported that higher-up corporate executives were considering whether or not to discontinue the manufacture of full frame sensors, not that any decision had been made. Indeed, he reported that the information was provided to him by sources hoping the publicizing the issue would help the executives decide to not kill full frame sensor development. Second, he reported that there was a sensor already in the pipeline which suggested that there likely would be at least one more full frame camera. No crow has been served.

1 upvote
ET2
By ET2 (Feb 9, 2012)

Mark, stop defending Thom like a parrot. Thom is a nobody, especially when it comes to Sony insiders, and upper management, and he has been wrong many times in his predictions. Have a look at his 2011 predictions that he did in 2010 to have a good laugh.

Mark VB is a known Thom a fanboy.

Comment edited 2 times, last edit 3 minutes after posting
3 upvotes
Mark VB
By Mark VB (Feb 10, 2012)

I'm sorry that you feel the need to personally attack someone rather than taking the time to research what was written and recognize that what I said is true.

0 upvotes
samhain
By samhain (Feb 9, 2012)

"Sony has confirmed it will be making a full-frame replacement for its flagship A900 DSLR. No further details were given"
Wow that's lame, tell us something we haven't known for years! Imo 'it will be making' means they haven't even started on it. Why in the world would they let their competition bring a new ff camera to the market with a new Sony sensor and not not only not have a camera ready to compete, they dont even have a name, specs, mock up, date, info, nothing. Total FAIL.
Given their slow to market track record... man I wouldn't be suprised if it doesn't come out till 2015. They should've used the momentum of last years releases and atleast had a mock up & name out there. Im sure it'll be a sweet camera, but at this point, falling so behind of the new canon & Nikon FF cameras coming out, why even bother? Current Sony shooters will buy it, but no way is anyone gonna choose it over the new Canikon models and the cheap used older models that will be flooding the market.

0 upvotes
Anastigmat
By Anastigmat (Feb 9, 2012)

They are announcing it now because Nikon just announced the D800. Sony has been busy working on its mirrorless cameras and the pellicle mirror cameras. That is why it takes a little longer to bring out the new camera. They should take their time too, instead of rushing it out before it is ready.

0 upvotes
psn
By psn (Feb 9, 2012)

What do you care? You're obviously not going to buy one.

0 upvotes
Sdaniella
By Sdaniella (Feb 9, 2012)

Hopefully Sony's FF A9XX will finally have Exposure Simulations Live Preview

to keep up with other that already available on all Canon EOS LV dSLRs, and Nikon D3/D3x/D3s/D4... and low-to-mid level alphas, SLT's and part-time on NEX's... it was missing on A900, and the A850 totally lacked LV whatsoever.

hopefully, Sony won't skip on it, like Nikon skipped on their D800/D800E...

0 upvotes
Guidenet
By Guidenet (Feb 9, 2012)

sdyue, you're absolutely the only person I've ever heard of on these forums that gives one flip for Exposure Simulation in liveview mode yet you spout off about it at every chance you get over the years as if it is something special. I mean it has seems your reason for living.

For starters, most of us do not shoot in liveview the vast percentage of the time. Secondly, most of us are not going to want the blinkie screen bugging us pre-exposure. Moreover if we want it, everyone from the cheapest to the most expensive can pretty much have it after the click.

It's just amazing to me that you've been at it for several years yelping from forum to forum about this somewhat amateur feature, even well before you ever even owned a camera. What's the deal? Why is your promotion of this thing so important to you. I'm truly curious. I mean it seems so obsessive compulsive I find it amazing. You even post the exact same message multiple times in some threads over and over. Why?

9 upvotes
Michael Knight
By Michael Knight (Feb 9, 2012)

agree with guidenet.

i dont give crap about live-view. most of the time, I look into the VF. the only thing VF is good for is when taking low or high angle shots AND assuming the LCD has swivel and stuff. D800 doesn't seem to have this LCD swivel feature (correct me if I'm wrong).

as a photographer, I don't really use the movie mode that much either. I'm one who still prefers OVF over EVF. I wish that somehow Sony can make OVF/EVF hybrid.

1 upvote
Mssimo
By Mssimo (Feb 9, 2012)

You two get a room!

0 upvotes
Michael Knight
By Michael Knight (Feb 9, 2012)

naa... I like making out in public :p

0 upvotes
brendon1000
By brendon1000 (Feb 9, 2012)

Not sure on this exposure simulation stuff, but Live view in Sony is very useful since it uses phase AF rather than slower contrast AF. I know a couple of people who use live view to shoot 90% of the time since there is no performance loss compared to using the viewfinder.

This is more true for the older Sony DSLRs like the A300 and A330 which had a terribly tiny viewfinder.

3 upvotes
Sam147
By Sam147 (Feb 9, 2012)

Lol, maybe it is her favorite feature or she has difficulties in predicting optimal exposure settings without preview! You cant dismiss the fact its a handy feature to have, especially when you shoot action, and thankfully the OLED EVF has it, along with focus magnification, histogram, WB, digital level gauge etc! When will people stop picking out on others and give others their own space! Everyone is different and have their own preferences

4 upvotes
Total comments: 185
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