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Ricoh has announced that its Pentax Ricoh Imaging (PRI) business unit will take full control of the design, development and sales of the company's cameras, worldwide. PRI was created when Ricoh bought Pentax and is the business that has been responsible for the design, manufacturing and sales of Pentax cameras. It will now absorb the consumer businesses of Ricoh's Personal Multimedia Product Company, which was responsible for the design, manufacture and sale of Ricoh cameras. The change will take effect from April 1st 2012.
Tokyo, February 9, 2012 – Ricoh Company, Ltd. (President and CEO: Shiro Kondo, hereinafter Ricoh) announces an organizational change to its imaging system business including security system business and consumer digital camera business.
Since October 1, 2011 when PENTAX RICOH IMAGING COMPANY (President and CEO：Zenji Miura, hereinafter PRI) was established, Ricoh managed its global imaging system business under two brands, RICOH and PENTAX. Specifically RICOH brand digital cameras were designed, developed and sold by Personal Multimedia Product Company (hereinafter PMMC), an internal organization of Ricoh, while PENTAX brand digital cameras were designed, developed and sold by PRI.
In an effort to strengthen customer relationships and provide innovative products and services, Ricoh will re-organize its structure.
・April 1, 2012（plan）
3.New functions of each business unit：
・PRI: Consumer businesses such as digital cameras for B2C market
(This includes Ricoh development resources to improve capabilities and support
Ricoh branded cameras )
・Ricoh PMMC: B2B businesses including security system business, and imaging solutions
business for B2B market
February 9, 2012
Ricoh Company, Ltd.