Previous news story    Next news story

Fujifilm says X-Pro1 will set you back around $2300. UK probably £1980

By dpreview staff on Feb 2, 2012 at 21:56 GMT

Fujifilm USA has announced its recommended pricing for the X-Pro1 high-end mirrorless camera. The MSRP will be $1699 for the body and $599-$649 for the lenses, meaning you can expect it to create around a $2300 dent in your pocket if you want to be able to take pictures with it. Canadian prices will be dollar-for-dollar equivalents. Fujifilm UK meanwhile hasn't yet announced pricing, but one of the country's retailers is taking orders at £1429 for the body and £549-599 for the lenses, which gives a good idea of how much you'll need to scrape together.


Press Release

FUJIFILM Announces pricing for REVOLUTIONARY X-PRO1 INTERCHANGEABLE LENS DIGITAL CAMERA SYSTEM INTRODUCED AT CES 2012

Valhalla, N.Y., February 2, 2012 – Following the introduction of its newest and most advanced addition to its X-Series line-up during the 2012 International CES in Las Vegas last month – the revolutionary FUJIFILM X-Pro1 interchangeable lens digital camera system – FUJIFILM North America Corporation today confirmed its pricing.

The FUJIFILM X-Pro1 has a brand new, custom developed 16MP APS-C X-Trans CMOS sensorTM that incorporates a newly developed filter array and Fujifilm’s proprietary EXR Processor technology that delivers extraordinary image resolution, clarity and beauty that will rival currently available mid and high-end DSLR models. The FUJIFILM X-Pro1 also features a New 2nd Generation Hybrid Multi Viewfinder and three prime interchangeable FUJINON lenses.

Pricing for the FUJIFILM X-Pro1 interchangeable lens digital camera system is as follows:

Product MSRP
FUJIFILM X-Pro1 (body only) $1,699.95
FUJIFILM XF 18mm (27mm equivalent) F2.0 lens $599.95 
FUJIFILM XF 35mm (53mm equivalent) F1.4 lens $599.95
FUJIFILM XF 60mm (90mm equivalent) F2.4 lens $649.95

The FUJIFILM X-Pro1 body and lenses will be available at the end of February.

Comments

Total comments: 586
12345
Jmmg
By Jmmg (Feb 3, 2012)

Also, why on earth Fuji now made a new series of high quality filters for X100, X pro 1 but the X10 users still struggle to find anything that mount on their X10...39 mm? 40 mm? 40.5 mm? ARe we being forgotten? You wanted our support but treated us like second class users and customers...

0 upvotes
Pasha001
By Pasha001 (Feb 3, 2012)

> ARe we being forgotten?
Who cares for point and shoot buyers? Get real.

Comment edited 1 minute after posting
2 upvotes
Lucas_
By Lucas_ (Feb 3, 2012)

Why all the fuss around this camera? IMHO a Sony NEX-7 is superior hands down...

2 upvotes
aliquis
By aliquis (Feb 3, 2012)

Feel free to tell me the benefits on dospam@gmail.com.

Better EVF, better AF? Better video? Lower price?

Only difference the pixel filter/whatever placement and differences in glass?

0 upvotes
Ilkka Nissilä
By Ilkka Nissilä (Feb 3, 2012)

The fast primes seem very affordable compared to NEX (Sony and Zeiss) equivalents of similar apertures.

0 upvotes
Snzkgb
By Snzkgb (Feb 3, 2012)

NEX-7 is worse in all aspects

0 upvotes
Francis Carver
By Francis Carver (Feb 3, 2012)

Sony E-mount lenses are the pits.

0 upvotes
Jmmg
By Jmmg (Feb 3, 2012)

BTW, Before I bought the X10, I indeed prepare to replace my trusted Nikon D300s system with many lenses to the X Pro-1 system. But after the X10 experience and many other friend's X100 problem, I will never buy another Fuji product until they improve their quality control and costumer satisfaction first.

2 upvotes
OneGuy
By OneGuy (Feb 3, 2012)

Same thing here. Fuji is giving 'Made in Japan' a bad name.

Had the same experience with Fuji although it wasn't with Xxxx

1 upvote
Francis Carver
By Francis Carver (Feb 3, 2012)

They way that works now, you BUY the camera first, then you do the PRODUCT TESTING on it yourself. QUALITY CONTROL, too.

It's called by the camera makers a "splitting of responsibilities," or something like that. :-)

0 upvotes
Paul Farace
By Paul Farace (Feb 3, 2012)

OUCH! Oh well, maybe in 10 years I'll pick one up used for about $900... if it turns out to be a good camera.

I guess it can't compare to SLRs in price / functionality... it is a purchase made in the heart, not the brain (like many things we buy)... rather any cost comparisons should be made against the Leica M9.

1 upvote
mr moonlight
By mr moonlight (Feb 3, 2012)

Price-wise, it's build quality clearly puts it about the level of the entry level cameras like the Rebels and 60D. I'd say somewhere inbetween the 7D and 5D. So I'd say it's priced right about right. If you add in the cost of lenses, it's on the low side.

0 upvotes
Pasha001
By Pasha001 (Feb 3, 2012)

> Oh well, maybe in 10 years I'll pick one up used for about $900...
Oh, I really wish you will be able to save up the sum until then.

1 upvote
Jmmg
By Jmmg (Feb 3, 2012)

Honestly, I won a Fujifilm F10 point and shoot many years ago and my wife and I still love its super CCD and how good a little camera could handle high ISO so well. many trips and parties later we still occasionally use it, then I purchased a Fujifilm F100fd and love that little bugger as well. Fuji's camera build quality was great then, both these P & S is used by my 2 young sons and was being dropped on rocky, sandy and wet surface many times and the little Fujis just kept on shooting. Then I upgraded them to the X10 as our family P & S and travel camera...what a big disappointment! Bad build quality issues--->dust inside lens in the first 2 cameras I got, then the 3rd one on/off lens switch stuck! then the famous"White Orbs" issue which Fuji still in denial and still has no "Fix" for it. I loved Fuji camera for many years and I WANTED to continue support them, but after seeing the problem people had with their X100 and my experience with the X10...X Pro1.....NO THANKS FUJI!

Comment edited 4 minutes after posting
2 upvotes
Pasha001
By Pasha001 (Feb 3, 2012)

I have seen cr$p from Nikon, Canon, Sony, Olympus and Pentax. And from Panasonic. Should I quit photography at all?

1 upvote
Snzkgb
By Snzkgb (Feb 3, 2012)

I own Fuji X100, got no problem with it at all

1 upvote
Francis Carver
By Francis Carver (Feb 3, 2012)

Indeed, Fuggi X10 and X100 (to a smaller extent) are problematic. Quality assurance is just not there, MADE IN JAPAN or wherever. X-S1 shares the sensor with the X10 (white orbs and all), so I don't expect markedly better results.

If Fuji cannot deliver 100% top quality in everything with the pricey X-Pro1, they will be in seriously deep doo-doo.

0 upvotes
Ahender
By Ahender (Feb 3, 2012)

If I buy another brand of camera, do I have to "scrape together" that money as well? Sounds biased to me.

Comment edited 30 seconds after posting
0 upvotes
Cy Cheze
By Cy Cheze (Feb 3, 2012)

Would "beg" or "steal" be less biased? Is the netural expression to "pluck a few leaves from the tree"? True, in a few places, one form of near-money (black sticky stuff) almost gushes right out of the sands. Scraping is the only means of pecuniary advancement most of us have, though.

0 upvotes
Ahender
By Ahender (Feb 3, 2012)

My comment was the use of the term in the review, which I have not seen in other reviews. How you get your money to buy equipment is of no importance to me.

0 upvotes
Sean65
By Sean65 (Feb 3, 2012)

If Nikon were to release a compact version of the D4 (D800 maybe) it would be in a similar price and I've no doubt it would wipe the floor with the Fuji.

I don't like the Fuji tactics. Release the details of the camera, monitor the buzz and then pull a price out of the hat based on the reaction of the market.

3 upvotes
Ilkka Nissilä
By Ilkka Nissilä (Feb 3, 2012)

The prices of the camera and lenses are the same as were suggested at the announcement. Now it was merely confirmed and details about the lens prices were given, but nothing really changed significantly. The price has nothing to do with buzz.

0 upvotes
Sean65
By Sean65 (Feb 3, 2012)

Really?

0 upvotes
pinnacle
By pinnacle (Feb 3, 2012)

Have you seen the images produced by previous Fuji cameras and optics? You may want to take a look. Fuji optics are in the Leica/Zuiko SHG class of performance. As for Fuji sensor technology, look at their ability to produce high DR compared with comparable era manufacturers of other cameras.

You don't like Fuji's marketing tactics. O.K. Don't pay their price for their products. Vote with your wallet. The market will let Fuji know what it thinks with its wallets.

I'm betting it will be a very fine product at a price that enough people will pay to satisfy Fuji's corporate decision makers.

1 upvote
mr moonlight
By mr moonlight (Feb 3, 2012)

I agree completely with Pinnacle. Fuji optics are outstanding. We're not talking cheap consumer lenses here. Fujinon lenses feature extremely high quality optics that rival some of the best on the market for only $600 a pop. To me that sounds like a steal. Basically, I can get a camera with optics that rivals my L-glass and possibly the likes of Leica and Zeiss in my hands for around $2300. That sounds pretty damn good to me as long as the camera performs as it should. The X100 had a few issues and some were unforgivable. On the other hand, the image quality from that camera is spectacular as is the in-camera processing. Hands down the best jpegs out of camera I've seen.

It seemed to me that their prices were pretty much exactly what they said they would be at first announcement.

1 upvote
Francis Carver
By Francis Carver (Feb 3, 2012)

The Fuji optics are good, unfortunately not so the white orbish X10/X-S1 sensor. No firmware fix, even if one is ever coming from Fuji, can replace a slightly flawed, crucial hardware component inside a camera.

0 upvotes
Digart
By Digart (Feb 3, 2012)

From what I understand, the X-Pro1 incorporates EXR Processor technology. Does that mean that in order to reap the full benefits of the processor one would have to shoot (M) 8Mp size images, which in the case of the X-10 would be 6Mp images?

0 upvotes
Archiver
By Archiver (Feb 4, 2012)

The X10 uses two EXR technologies: the EXR CMOS sensor with its unique pixel array, and the EXR processor, which manages the data from the sensor. The EXR sensor is what makes the 12/6mp function possible. The X-Pro 1 uses a completely different sensor which has none of the unique characteristics of the X10's EXR sensor. If this was a feature of the X-Pro 1, much would have been made of it in the literature.

0 upvotes
salcap
By salcap (Feb 3, 2012)

If X-PRO 1 reliability is like the totally unreliable X100 (I bought two X100 and both exhibited the SAB issue, one was even repaired very badly), then everybody should look elsewhere (D800?)...bye bye Fuji. I will go back to the 100% reliable DSLR Nikon cameras.

Comment edited 3 minutes after posting
0 upvotes
Francis Carver
By Francis Carver (Feb 3, 2012)

What is the "SAB issue," please, for those of us who do not speak SAB? Thanks!

0 upvotes
CFynn
By CFynn (Feb 4, 2012)

"Sticky Aperture Blades" - the sticky aperture blades or sticky leaf shutter blades (? which is it?), apparently found some X100 cameras, are something that never should have happened as aperture blades and leaf shutters are not new technologies and modern lubricants should not be sticky.

Let's hope Fuji has learned a lesson and improved their testing and QC.

Comment edited 35 seconds after posting
0 upvotes
J2Gphoto
By J2Gphoto (Feb 3, 2012)

Did I overlook something? Does it have ANY type of weather sealing? If not then I would not compare it to the 7D, D300's or anything else in that price range that does. Personally I am looking forward to the Olympus release next week. The latest leaked photo's it looks bad ass and if it's weather sealed with a 16mp sensor at 9fps and everything else that's being leaked out. THAT is the camera for me. Faster focus than the EP3? Seriously? That thing is lightning fast already. OM for me....maybe :)

Comment edited 25 seconds after posting
0 upvotes
Alfie Smith
By Alfie Smith (Feb 3, 2012)

what quality??? what revolutionary??? I didn't see none of them yet. ( and the samples weren't extraordinary, btw. Let's see.

1 upvote
Jeff Seltzer
By Jeff Seltzer (Feb 3, 2012)

Yup, pretty expensive. But, I just pre-ordered the whole kit. Oh, well. It's only money.

0 upvotes
nylon_md
By nylon_md (Feb 3, 2012)

Hmm... It looks really nice when combined with a 35mm 1.4. The price is right for the quality... Waiting for some in-depth reviews of the lens, but still, i am really interested in this camera

0 upvotes
CFynn
By CFynn (Feb 4, 2012)

There won't be a 35mm 1.4 for this camera for a while

0 upvotes
nylon_md
By nylon_md (Feb 4, 2012)

It's already on sale, mate. For $599.95. That's a really great price for a 35mm f1.4.

0 upvotes
simon65
By simon65 (Feb 3, 2012)

@Conrad567

"I can remember when a good quality film camera cost $2400"

Wow really? Please name that camera?

I recall the very high quality Nikon FM 2 selling for years at around £250 in the UK (around USD 500 at the time).

"You numb skulls will never except that quality craftsmanship has a price"

Come on, its going to mass produced in Japan/Thailand not carefully assembled by an artisan in a workshop somewhere in the Swiss Alps.

Ultimately the market will decide, but I'll wager that in these straightened times Fuji have got it wrong and pitched too high. There're fools. I would have gone in at a lower price to build market momentum, and establish share.

The camera market is in a state of flux and is up for grabs. There's absolutely no reason why Fuji can't be a major player, but not with pricing like this. They're being greedy and shortsighted.

Comment edited 38 seconds after posting
10 upvotes
chopsteeks
By chopsteeks (Feb 3, 2012)

Fuji believes that their X100 sales which was better than expected was the camera that has build 'momentum' towards over pricing this XPRO1 ...

Will wait for some user feedback ...but to me personally the price is ridiculous...

3 upvotes
meland
By meland (Feb 3, 2012)

"There're fools. I would have gone in at a lower price to build market momentum, and establish share."

simon65 san
Please get first flight to Tokyo and come and give us benefit of your great experience. Afterwards we have a good laugh.

0 upvotes
Conrad567
By Conrad567 (Feb 3, 2012)

A Nikon F4s and F5 each cost more than $2400

Comment edited 55 seconds after posting
0 upvotes
Conrad567
By Conrad567 (Feb 3, 2012)

1700 for a decent body is nothing compared to the 7000 you could slap down on a Leica made in Germany. Granted the camera is not going to be the quality of a Leica and the price reflects that. If you are happy with a G1 X and have never used anything better then buy one...but why berate fugi for trying to cut into a little better market! And by the way A Nikon FM2 was nothing more than a dark box with a shutter. And adjusted for inflation was probably every bit as much as this fugi offering!

Comment edited 2 times, last edit 43 seconds after posting
0 upvotes
simon65
By simon65 (Feb 3, 2012)

@Conrad567

Ultimately the comparison with film cameras is false. Time, and different materials (the FM 2 was built of Titanium even if it was a dark box), and improved productivity make it so.

What's important is the range of cameras on offer today. Fuji are fixated on Leica, and in being so are missing a wider opportunity. Some people will pay anything for "classic" looks. Its a shame if Fuji can't see beyond that kind of marketing wheeze. The cameras innards look good. They should be aiming higher.

I think Fuji could become a major player, but not if they're going to price themselves in as a upmarket niche Leica only rival. That's my point.

1 upvote
Shomari
By Shomari (Feb 3, 2012)

I definitely agree with your assesment. IMHO, however, there are too many camera manufacturers out their including Nikon and Leica who are selling thier camera bodies at price that are to high. I'm also assuming that they they're trying to recoup the research cost for thier camera bodies.
I can understand the cost for the lenses. They're expensive to design and manufacture.

Anyway I will wait until the price comes down or purchase the proposed Olympus body. I currently own a Fuji X10 and a Olympus E-PL2 body with Panasonic lenses. both off these cameras take great pictures and or enjoyable to use. So I can wait.
Regards,
Howard

Comment edited 2 minutes after posting
0 upvotes
GabrielZ
By GabrielZ (Feb 3, 2012)

The FM2's shutter was made of titanium not the camera itself. A nice bit of kit though. I believe Nikon also released an FM3 towards the end of the era of film cameras, which had some kind of hybrid electro/mechanical shutter system. I'm going to have to look it up, haven't thought of that camera in years.

0 upvotes
mr moonlight
By mr moonlight (Feb 3, 2012)

$!700 for a camera body is not bad. High quality film cameras were just as pricey and so are most quality DSLR's. We're not talking an entry level camera here. Sure you can buy a great used film body for a few hundred, bucks... but it's a used film body.

I think Fuji put their first foot out as a major player with the X100. They combined innovated tech with great styling. To everyone who says, looks and design isn't important... ever heard of Apple? Different colored computers and cute little music players saved their company and now it is the most valuable brand on the planet. Kudos to Fuji for finally putting some style into my camera at an affordable price.

1 upvote
Pasha001
By Pasha001 (Feb 3, 2012)

simon65
> the FM 2 was built of Titanium
Yes, and it was listed for $1120. More than 15 years ago it was quite a sum.

0 upvotes
Francis Carver
By Francis Carver (Feb 3, 2012)

"Granted the camera is not going to be the quality of a Leica and the price reflects that."

Well, whereas I don't know much about "Leica quality," if the Germans build cameras a poorly as their cars (yes, I've had more than a few of those), then just about any price for one of those is too much.

0 upvotes
Peter Evans
By Peter Evans (Feb 3, 2012)

I'm interested in this camera only as, well, a matter of interest. As someone who earns his living from photography and, as a career-long Nikon owner, I've already bought heavily into one system and so have no intention of taking up another.

What I would like to voice here, as several other already have, is my disappointment in the 'red-top journalism' English used by DPReview in this announcement. "Put a dent in your pocket" and "the amount you'll have to scrape together" are phrases we shouldn't be seeing on a respected site such as this. It's sufficient merely to state what the new price is expected to be and leave it at that.

Finally, and just my 2 centimes on the camera system itself, from what I've seen so far, it looks pretty good to me - ideal for those photographers who hanker after a Leica system but can ill afford the Leica prices.

Comment edited 1 minute after posting
3 upvotes
Conrad567
By Conrad567 (Feb 3, 2012)

Interesting that this site has taken to editorializing like this. I am also frustrated because obviously the journalists here are either too young to remember what a quality SLR felt like...or as I suspect from the crappy looking sample pics, are total amateur photogs and have no idea what the difference is for quality glass!

0 upvotes
bdshugart
By bdshugart (Feb 3, 2012)

Well said, Peter. I was thinking the same thing upon reading the phrase "set you back" in the headline and then felt myself cringe when I read the other two phrases that you also pointed out in your commentary.

1 upvote
Ganondorf
By Ganondorf (Feb 3, 2012)

If you don't want opinions regarding the pricing of certain cameras why go to a website THAT REVIEWS CAMERAS???

1 upvote
Peter Evans
By Peter Evans (Feb 3, 2012)

I'm sorry; I'm struggling to find DPR's "opinions" on the pricing. Perhaps you can point them out to me?

0 upvotes
Pasha001
By Pasha001 (Feb 3, 2012)

Check the other comments - the article style quite fits the audience ;).

0 upvotes
bigmike631
By bigmike631 (Feb 3, 2012)

If it delivers on technical merits maybe the system is worth $2300. I wont be a buyer until the dust clears. I figure six to twelve months down the road. Like to see it used in many different situations by various types of users. Then Ill make a decision...

1 upvote
KnightPhoto2
By KnightPhoto2 (Feb 3, 2012)

Extremely competative pricing - well done!!

DPs headline gets it wrong. Compare the body only price to D300S K5 7D D700 5Dii - very good deal on the FujiFilm with great low light - should be a killer app for Photogs.

1 upvote
moimoi
By moimoi (Feb 3, 2012)

While this system could be potentially interesting, I feel that the expected price tag is way too high for what it is. An APS-C sensor at such a high price is simply ludicrous, and I hope people will not make the mistake and rush to buy this system.

One way or another, we do actually have the choice to buy or NOT to buy. Do not buy it, and it is mostly certain the price will go down in the long run... I don't expect this system to be as successful as its predecessor (i.e., the X100) in terms of sales, mostly due to an unreasonable price tag.

In my opinion, Fuji missed a BIG opportunity here...

Comment edited 43 seconds after posting
3 upvotes
Ilkka Nissilä
By Ilkka Nissilä (Feb 3, 2012)

If people don't buy, the company will simply go out of business. The price model is probably in line of how many people are expected to be interested in a camera that has only serious lenses and a serious photographers' interface available whereas the point and shooters will flock to the other brands who have "friendly" interface for not controlling the image and some slow crappy zooms. Because the Fuji is designed specifically for serious use, they will sell fewer cameras of this type and price has to be high to cover research and development cost. But those who are in the target market will probably love it.

0 upvotes
moimoi
By moimoi (Feb 3, 2012)

Sell it for around 1500-1600 USD as a combo X1-pro + lens, and you can be sure there will be many more people buying it! Sell more units, make more profits...that's as simple as that.

0 upvotes
FTW
By FTW (Feb 6, 2012)

That is exactly my opnion too. The body sells 1580 euros in Europe. This price is to me too expensive. Since any of the 3 lenses it offers are same price, a price of 1600 euros with any lens to your choice would be the deal that makes this camera sell. If I consider the lens price, the body would them be around 1050 euros and that is a reasonable price when you consider what the body offers. A Sony A 850 full frame costs 1650 euros in GB at Cardiff Camera Centre. So, if your goal is to make huge shots in single shot and without any foolish ISO rates, get an A 850 and a prime lens from Minolta can be found for a 300 euros anywhere. I have a Fuji S5 Pro, never had a better camera anyway. True colors, soft and silky pictures and not a bit of digital look on the prints. I am interested in an X1 Pro, but not at that fancy price.

0 upvotes
mojojones
By mojojones (Feb 3, 2012)

I've been waiting for a camera like this for years (Leica is not an option for me). I was going to jump ship from M4/3s, but the 18mm looks like a disappointment and the price kills the deal. I think Fuji is mistaking interest for demand.

0 upvotes
Joe P Doyle
By Joe P Doyle (Feb 3, 2012)

It's a nice camera but pricing is a little optimistic to say the least, personally at that price I'd expect a DSLR with fuji own mount. aka Fuji S6 PRO with full frame sensor. Maybe Im being Over optimistic, got to love optimism.

0 upvotes
FTW
By FTW (Feb 6, 2012)

I was waiting for an S6Pro as well, same old sensor in 16 mpix full frame would have done a great job. The S5 was at closely 3000 euros for the body and for me too expensive. I got it at end of production new in the box for 620 euros. That was the best deal I ever made, never had a better camera anyway.
I use the A850 as well and the shots are close in quality to what my D200 gave, just double in size and a super DOF. I love both, but on skin tone, the fuji is still the champ

0 upvotes
Cy Cheze
By Cy Cheze (Feb 3, 2012)

$2,300 for the X-Pro1, versus $900 for the K-01. The extra $1,400 for the viewfinder, plus some extra controls, may be small potatoes to some. For others, maybe not, but those who buy will surely devise some impressive argument about why they made the best possible choice, and be equally vehement about the poor judgment and awful photos of those who opt for "cheap toys." It always works that way.

Fuji does make some good stuff. The firm probably figures that loyalists will pay a premium to own its best, without handicapping volume, since (like a Rolex or Vuitton) it is a niche luxury. Leica, move aside.

Meanwhile, if you consider the appreciation of the yen, the price is a fair reflection of Japanese production costs and purchase parity. A 1970s SLR, with the price adjusted for inflation, would probably cost more.

Comment edited 3 minutes after posting
0 upvotes
chris00nj
By chris00nj (Feb 3, 2012)

The K-01 is also butt ugly and is plastic.

0 upvotes
like a bumblebee
By like a bumblebee (Feb 3, 2012)

In December, the old good Canon 5Dmk2 (which they say is also made in Japan) went for under $1,900 US. The X-Pro is not competing against K-01 or NEX or M4/3 - they're head-to-head with entry-level full-frame. A brilliant idea for a second system, but not for the main one.

0 upvotes
sandy b
By sandy b (Feb 3, 2012)

So this camera has a new filter array. But underneath its still the Same chip as in the D7000 and K5? Thats good, and I understand it will be sharper with no AA, but it should still not rival a FF camera in many ways. For the cost of this and some glass, I maybe able to get a 5D3 or a D800. If it were my money, I would sit on it until a lot of reviews, both user and pro, are out. Oh, and is it supposed to have Pro AF?

0 upvotes
FlashInThePan
By FlashInThePan (Feb 3, 2012)

Why would you assume it's the Sony sensor used in the D7000 and K5? As far as I know the sensor is made by Fuji.

0 upvotes
sandy b
By sandy b (Feb 3, 2012)

I have see it posted several times here on dpreview. They bought the Sony sensor and used their own toppings, like nikon does.

0 upvotes
Francis Carver
By Francis Carver (Feb 4, 2012)

"For the cost of this and some glass, I maybe able to get a 5D3 or a D800."

sandy b, how you gonna get cameras that do not even exist, Sir?

0 upvotes
doctorbza
By doctorbza (Feb 3, 2012)

As someone who uses the X100 and really, really likes it, I'm excited to see initial impressions on the X-Pro1 once it gets into the hands of photographers.

The X100 can be seen as being high priced for similar reasons to those mentioned by folks here, plus other reasons such as the fixed lens, but those who love the X100 know that the image quality and tactile qualities of the camera justify the price. This could very well be the case with the X-Pro1 as well.

Thankfully, with 30 day return policies pretty standard from some of the largest vendors, one can decide for themselves without much risk.

0 upvotes
Portuense
By Portuense (Feb 3, 2012)

Fuji lost it´s marbles...

1 upvote
NL21458
By NL21458 (Feb 3, 2012)

I live in Holland we have the euro

2300 Dollar = € 1756 EURO (body)
599 Dollar = € 458 EURO (lens)

Total: € 2214

Way to much for me

X100 is in Holland 1243 dollar = 950 euro

0 upvotes
arndsan
By arndsan (Feb 3, 2012)

look again - the body is $ 1700

0 upvotes
FlashInThePan
By FlashInThePan (Feb 3, 2012)

In Germany photography gear costs the same as in the US, only in Euros...

Arndsan is right, you misunderstood, but anyway the total price you have there should be about right for the European market.

Comment edited 59 seconds after posting
0 upvotes
Pasha001
By Pasha001 (Feb 3, 2012)

> Way to much for me
Do you really think Fuji will lower the price for you if you write this? Nope.

0 upvotes
FTW
By FTW (Feb 6, 2012)

the body is given in Germany for 1580 euros and 589 per lens, fancy price. 1600 for the body with a lens of the 3 to choose from and the deal is perfect. Fuji has lost sense of reality, like with all there cameras called "pro" in the past. The X1 is a consumer camera with old style commands, nothing more and far away from Pro. Anyway, the less a camera offers and the simpler it is, the more Pro it gets and the higher the price. Find the error, or do you think that a metal body is the real deal. I never had a plastic body broke as well. In rough reporting in mud and mist it is underrtsandable, but even then, full metal and a few rubbers cost not a fortune, It is as expensive to design and make tools for a plastic body than for a aloy cast unit. The Pro business is moneysucking and many consumer do better and much more at cheaper price. Nikon is a good example and many people who test and report on these brands have confirmed this since long time.

0 upvotes
Valentinian
By Valentinian (Feb 3, 2012)

Fuji invested so much in the hybrid viewfinder just when the electronic oled viewfinder is promising to be the way of the (next) future !
Sorry. your efforts are admirable. But the fact is you invested your research in a technology born already outdated. it's a dead end evolutionary trend.
The X-pro1 class will be great if you replace your hybrid viewfinder with a super oled one, and focus your research to find a very fast AF (if Nikon did it...)

Comment edited 6 minutes after posting
0 upvotes
Francis Carver
By Francis Carver (Feb 4, 2012)

I don't know about "super OLED," but I looked through the non-super OLED EVF on the Sony Alphas, and they are nothing much to write home about. Meanwhile, the Fuji hybrid optical-electronic VF is a fighter jet pilot style heads-up display.

So you work for Sony, perhaps?

0 upvotes
Alfie Smith
By Alfie Smith (Feb 3, 2012)

I wont be their guinea pig ...

Comment edited 17 seconds after posting
0 upvotes
Alfie Smith
By Alfie Smith (Feb 3, 2012)

I will not pay that sume for pics like this one:(it's a real fuji X-Pro 1)

http://www.flickr.com/photos/christianfletcher/6805650271/in/set-72157629139713027/

0 upvotes
Lng0004
By Lng0004 (Feb 3, 2012)

Yeah, cause we all know a good camera will magically make you a better photographer.

0 upvotes
kajech7
By kajech7 (Feb 3, 2012)

my gosh 2300 dollars in usa it will be 3200 dollars when they brought it to the middle east after the taxes and custom and shipping cost and and and, btw fuji hasnt made any camera worth even 1000 dollars i wonder what in hell this camera has to offer more than 700 dollars canon g1x???

2 upvotes
Alfie Smith
By Alfie Smith (Feb 3, 2012)

ha hahahhahahaha, What a bad joke !

0 upvotes
meland
By meland (Feb 3, 2012)

Interesting that simply by publishing the price of a camera DP Review should create so much traffic.

We express shock / horror / pleasure / or whatever (and quite why we should care so much beats me) but anyway in the meantime DP are probably quietly pi**ing themselves ..........!

1 upvote
Bernd M
By Bernd M (Feb 3, 2012)

For the price I can buy 3 Lumix GX1 with 20mm F1.7 lenses. I doubt that the difference in IQ is worth that much.

2 upvotes
Valentinian
By Valentinian (Feb 3, 2012)

Actually only 2 Lumix GX1 with 20mm F1.7 lenses AND EVF2

0 upvotes
Francis Carver
By Francis Carver (Feb 4, 2012)

"For the price I can buy 3 Lumix GX1 with 20mm F1.7 lenses."

Right. That way, you can use two of them for stereography, and the third one to record video. Great idea!

0 upvotes
dougster1979
By dougster1979 (Feb 3, 2012)

Just curious why we seem to pay about 20-30% more in the UK? $2300 =£1455 at todays exchange rates,. Is is to do with vat. Or are we being robbed

1 upvote
meland
By meland (Feb 3, 2012)

A combination of import duty, VAT and the sad fact that the costs of running a retail business are higher than they are in the US.

0 upvotes
michaelbs
By michaelbs (Feb 3, 2012)

You Brits should consider yourself lucky. In Denmark we pay 25% VAT and costs of running a retail business are MUCH higher than in the UK. Surely the price of this camera will be a joke in Denmark.

0 upvotes
chris00nj
By chris00nj (Feb 3, 2012)

It's mostly VAT, which is included in the price. In the US, sales tax is added afterwards. So Americans will pay $2300 + 8% (or whatever the local sales tax). That'll close the gap a little, but UK Vat is 20%.

There is also a difference in VAT and sales tax. VAT is added for every stage of production. Sales tax is just at final sale, so that 20% VAT is multiplied several times.

When I lived in the UK, I found that whatever something cost in the US in dollars, would cost about the same in the UK in pounds, despite the 1.8/1 exchange ratio.

1 upvote
Calvin Chann
By Calvin Chann (Feb 3, 2012)

Actually, not 100% correct. True, VAT is added at each stage, but the companies in the middle of the process can normally claim back the VAT that they have been charged, so that the net cost going forwards is the cost excluding VAT. VAT is supposed to be a tax on the end user, not the manufacturing process.

0 upvotes
nelsonal
By nelsonal (Feb 3, 2012)

Calvin's right, taxing things at each stage, mostly makes enforcement cheaper (since the next guy in the chain will be claiming your tax as his deduction).

Prices are higher mostly to pay for things like healthcare, social isurance, and education.

Comment edited 3 minutes after posting
1 upvote
Francis Carver
By Francis Carver (Feb 4, 2012)

I live in the U.S., but in a state that has NO SALES TAX on anything. If it's a $1,700 camera, you go into the store and walk away with it for $1,700, not a red penny more. Just lucky, I guess.

0 upvotes
Toccata47
By Toccata47 (Feb 3, 2012)

As an owner of an x100 and an m9, I was looking at this camera to fill in as a compact high iso solution with both fujinon and leica lenses. I hope Fuji rexamines their proposed msrp as it's currently priced beyond my interest level and seems to be a losing proposition compared to the nex7.

1 upvote
NL21458
By NL21458 (Feb 3, 2012)

I think i go for the X-100. This is to much for me

0 upvotes
doctorbza
By doctorbza (Feb 3, 2012)

Go for it, the image quality on the X100 is beautiful.

0 upvotes
Peter KT Lim
By Peter KT Lim (Feb 3, 2012)

Fuji are using full frame lenses, that mean if the X-Pro1 can sell, they may add a full frame body in future.

0 upvotes
Qwntm
By Qwntm (Feb 3, 2012)

Yea, but they priced the x-pro1 like it WAS full frame, and it's not. You can buy a 5DII for this. Fuji is poor value in comparison.

0 upvotes
Valentinian
By Valentinian (Feb 3, 2012)

Are you SURE that the lenses are FF ? is it true?

0 upvotes
Bob from Plymouth
By Bob from Plymouth (Feb 3, 2012)

I can see the appeal of the digital-rangefinder design for people who like the retro look but in all honesty, if I was looking for this type of camera, I would rather have a Canon G1 X and £1300 in my pocket.

1 upvote
Felipe Rodríguez
By Felipe Rodríguez (Feb 3, 2012)

The Canon G1 X zoom lens is quite disappointing, in my opinion. Perhaps it is not a bad lens, but it is a slow lens indeed, and fast lenses are a must for me.

0 upvotes
Ilkka Nissilä
By Ilkka Nissilä (Feb 3, 2012)

It is full frame for the lenses that Fuji makes for the system. A 24x36 mm sensor version with high quality lenses would be even bigger than the X-Pro1 ... and priced most likely around the same as the Leica M9.

0 upvotes
inevitable crafts studio
By inevitable crafts studio (Feb 3, 2012)

fuji, you did it again hehe,

now i could buy TWO used m8 or one m8.2 or an m8 and a zeiss lens or a few voigtländer lenses

yes i know highISO no movie mode and no autofocus

but thats like a new hyundai with automaic drive, aircondition and heated seats for the price of a 3 year old 70ies styled ferarri with manual shift no aircondition and no heated seats

but man, i would take the used ferarri any day, because this car, when it was new was the top of the line ferarri, why should i buy a hyundai for the same price. ok lets assume, in my case, i want to buy a decent sportscar, that brings me back to the roots of sportscar driving. and that image is fuji trying to generate with their x series

2 upvotes
iae aa eia
By iae aa eia (Feb 3, 2012)

I think they intend to become a Ferrari, but not now. They are trying to get this image and if they continue this for 10 or 20 years, in 100 years people will be having an image of Fujifilm as they are of Leica.

But there is a problem. Leica does not do cheap cameras, so Fujifilm has also to stop making cheap cameras, because an automaker that makes expensive and cheap cars at the same time, even though the expensive ones are enough competitive or even better, can't reach the same image of another that makes only expensive cars.

Will Fujifilm do that?

0 upvotes
FTW
By FTW (Feb 6, 2012)

With cameras it is same as with cars. Some are made for suckers that wanna show the whole world they can afford one. Some are functional and expensive, some as functional and inexpensive. The less they can do, the more you pay for it and for Pro level. On the end, Farrari or Mini, all you can do is drive and if you stay reasonable, you comme to the same place at same time with both. Runing from one pileup to the next with 300 kmh serves nobody. Cameras are same and some people are willed to pay 70% of the price for the label. Never found the real deal in all this, unless you go in the 645 or larger sensors, and then you have again to find out if waht you do is worth the money you pay for it. If I take raw files form dozens of cameras with same shot and subject, and rework that in a correct way, I bet all you want that you will not find out what camera made which slide with the brand and modell list bin your hands. Maybe you will tell me you can, congrats, because I tried it and I can't

1 upvote
Carlos AF Costa
By Carlos AF Costa (Feb 3, 2012)

This comment is for the Kim Seng and Wetleet. You are right this staff last very little because of PLANNED OBSOLESCENCE.

0 upvotes
Digital Suicide
By Digital Suicide (Feb 3, 2012)

Seriously? 2.3 grand for slow focus, buggy menu, weird iso setting system and etc.??
Fuji, get back to planet Earth.
Doesn't matter how amazing it will perform, a Fujifilm brand isn't worth that amount of my money. I'm staying with my FM3A.

2 upvotes
Carlos AF Costa
By Carlos AF Costa (Feb 3, 2012)

For a 16MB APS-C is too expensive and not worth the price.
Maybe I was willing to pay if it were Full Frame.
Within a few years you will be paying that price for an X-Pro5 Full Frame. I will look elsewhere.

1 upvote
letempsdevoir
By letempsdevoir (Feb 3, 2012)

Beautifull.....but very UNINTERESTING !
Why not the same in Full Frame ?
Now nobody can really use the full potential of his M-lenses...

What a very big pity !!

Cosina, please wake up and make us a ZEISS IKON DIGITAL ...

0 upvotes
inevitable crafts studio
By inevitable crafts studio (Feb 3, 2012)

YES PLEASE

PLEEEEEEASE

0 upvotes
Ilkka Nissilä
By Ilkka Nissilä (Feb 3, 2012)

Why not buy a Leica M9. It's meant for M series lenses.

0 upvotes
Guidenet
By Guidenet (Feb 3, 2012)

I think the trick would be to wait and see how the glass performs and whether or not, over time, there are enough quality choices in glass to make the X-Pro1 a worthwhile investment.

I think many will purchase this as a Leica look-alike and not care so much on whether the glass is great or a selection of glass becomes available. I'm not sure I'd consider it until I knew those two important things.

Given the glass turns out to be superb and given Fuji decides to be aggressive in the release of additional choices, this could turn out to be a great choice, at the least as a backup to larger gear. We'll have to see. I'd certainly hope so. I would also wonder whether these lenses will cover a full frame sensor if needed.

1 upvote
Hauer
By Hauer (Feb 3, 2012)

I don't understand the commercial strategy of these folks. Surely, they must realize that there are way better priced cameras in a similar catagory on the market. Leica sentiment is not woth that sort of pricing and in particular not at the present economic times... At these rediculous prices it can only be doomed to fail!

1 upvote
Ilkka Nissilä
By Ilkka Nissilä (Feb 3, 2012)

The Fuji has separate dials for critical functions such as shutter speed and aperture. That alone is worth the price along with Fuji's reputation for excellent image quality.

0 upvotes
Alfie Smith
By Alfie Smith (Feb 3, 2012)

Fuji's reputation for excelent image quality???...................................................

0 upvotes
aliasretro
By aliasretro (Feb 3, 2012)

good bye fujifilm.. hello sony!

0 upvotes
DaddyBit
By DaddyBit (Feb 3, 2012)

Just curoius how many people would say "Wow!" at this camera had it no crazy price tag on it
:)

3 upvotes
Stefanos L
By Stefanos L (Feb 3, 2012)

Nice, but no thanks. Not at that price.

2 upvotes
Mauro.B
By Mauro.B (Feb 3, 2012)

Such pricing seems a somewhat cold shower for the "Leica killer crowd". Difficult to justify that kind of pricing for an item very likely to be replaced in 12 months time with a much better performing successor.

This mirrorless craze of late looks like and endless release of "beta products", early adopters taking place of quality control departments...

Comment edited 49 seconds after posting
4 upvotes
slncezgsi
By slncezgsi (Feb 3, 2012)

I agree that the price is on the high side. But there is no information available (tests, reviews, user experience) that would justify to call this one a beta version. Maybe it is - we just do not know yet.

1 upvote
inevitable crafts studio
By inevitable crafts studio (Feb 3, 2012)

@sincezgsi: never owned a fuji right ? ^^

fuji ONLY releases beta versions

1 upvote
Mauro.B
By Mauro.B (Feb 3, 2012)

Fuji X100, which I owned, was a beta. Olympus EP's are still micro-adjusting themselves. Pana GF's wildly swing from one iteration to the next, and with Gx1 they moved back to square one. Sony keeps churning Nex's, only 7 looks promising as opposed to crippled.
Not any clear evolution path, just random jumps left, or right, or squarely in the same place.
Nikon V1 is probably an evolved beta too, but it's the best of the bunch and delivers real advancements over competition - like fast phase detection AF.

I expect that also the Xpro1 will disappoint on Af speed since, from what I was privileged to see, it locks focus in half second average as all the other contrast detection crowd.

Comment edited 2 minutes after posting
0 upvotes
richg101
By richg101 (Feb 3, 2012)

that looks very nice indeed

0 upvotes
George Veltchev
By George Veltchev (Feb 3, 2012)

fantastic looking camera indeed with its gorgeous retro-stile, however the recommended price seems quite an optimistic proposal...for that amount I can get an 5D MarkII .. a real deal! Lets wait and see....

0 upvotes
milwman
By milwman (Feb 3, 2012)

Think of the X Pro 1 as there 1DX and the one that will come out at a later time as the 5Dmk2. I sure at a point maybe less then a year they will have a cheaper one in the pipeline.

0 upvotes
Kartika Sari
By Kartika Sari (Feb 3, 2012)

waowww

0 upvotes
Total comments: 586
12345