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Polaroid to announce an Android interchangeable lens camera at CES 2013

By dpreview staff on Dec 20, 2012 at 13:58 GMT

Polaroid appears to be set to announce an Android OS-based interchangeable lens camera at the CES 2013 trade show. Imaging Resource has written an article in which Scott Hardy, President and CEO of Polaroid, has confirmed the upcoming announcement. While Scott has commented that "Additional information and specs will be released during the show", a product image on a Russian social media site shows a Nikon 1 series-like camera body and kit lens, while leaked specs suggest the camera runs Android 4, and features an 18.1-megapixel sensor and 3.5" touchscreen display. (From Imaging Resource)

Image of the Polaroid camera that appeared on a Russian social network site.

Comments

Total comments: 134
12
jodaka
By jodaka (Dec 20, 2012)

In the specs on that leaked image I can't see any mentions of interchangeable lens. So if the specs are true — this is going to be yet another compact zoom camera.

2 upvotes
BorisK1
By BorisK1 (Dec 20, 2012)

From the linked ImagingResource article:
"There will be an Android powered, interchangeable lens camera introduced by Polaroid at CES 2013," Scott Hardy, president and CEO of Polaroid told Imaging Resource in an emailed statement. "Additional information and specs will be released during the show."

2 upvotes
BorisK1
By BorisK1 (Dec 20, 2012)

The 10-30mm lens suggests sensor size anywhere between 2/3" and 1".

0 upvotes
Thomas22
By Thomas22 (Dec 20, 2012)

Actually, it suggests a 1" sensor, since that's the same kit lens focal range as the Nikon 1 cameras have.

1 upvote
audijam
By audijam (Dec 20, 2012)

i want films for my SX-70!!! i don't want this "polar-droid"!

Comment edited 19 seconds after posting
0 upvotes
RobertSigmund
By RobertSigmund (Dec 20, 2012)

Fortunately you still can get them.
https://www.facebook.com/sofortbildshop

0 upvotes
audijam
By audijam (Dec 20, 2012)

wait wait wait...are they expired ones or the impossible project? sorry can't read German so don't have a clue but thanks for the info. it is encouraging

0 upvotes
Everlastingphotos
By Everlastingphotos (Dec 20, 2012)

There may be hope for polaroid film by a company called "Impossible" look at Adorama website. Much more exspensive and 8 prints rather than 10.

0 upvotes
RobertSigmund
By RobertSigmund (Dec 21, 2012)

They sell Impossible Project products and also Fuji instant film if I remember right. I saw on their facebook site that they also have some remaining Polaroid products. Whether there are other brands and they sell them as well I do not know. I often pass by their shop but have never gone in.

Comment edited 2 minutes after posting
0 upvotes
aardvark7
By aardvark7 (Dec 20, 2012)

Perhaps I'm being a little slow, but I fail to see the significance of 'Android based'.

Is there going to be a whole range of companies providing customised user interfaces, or the ability to easily make your own?

Even if this would be so, I'd be more concerned as to whether the physical parts performed as necessary, rather than what software is behind the scenes!

1 upvote
slncezgsi
By slncezgsi (Dec 20, 2012)

I guess it opens the door to all camera-software developers that were missing a platform to work with. This is going to be a great news for many even though it will not be 'main-stream' product.

TU for Polaroid.

1 upvote
jgardia
By jgardia (Dec 20, 2012)

For me it means to be able to run software that can process my pictures better, without having to carry a computer.
so, you can have a different pipeline, you can have intervalometers with custom options, you could probably trigger the camera when a face is detected, etc.
So, your camera won't be a camera only anymore.

4 upvotes
Houseqatz
By Houseqatz (Dec 20, 2012)

the camera is still in there, android acts as a shell, and the apps just use the camera for you. think of it as automation. the thing that i find amusing is that there are cameras out there that do auto bracketing, and in camera HDR, some have built in intervalometers, and even in camera editing. so, the android thing really strikes me as a way for people who have ideas about how cameras should; operate, be operated, process images, etc, to make camera related software, but not be fully involved in the development of the hardware.

without the ability to share immediately, i'd rather edit on a computer, especially with a screen that size, and with such high pixel density.

0 upvotes
jodaka
By jodaka (Dec 20, 2012)

"So, your camera won't be a camera only anymore." — Noooo! Please let my camera stay just a camera! :)

4 upvotes
nicador
By nicador (Dec 20, 2012)

Any complex embedded system relies on an operating system - whether an OS developed in-house or an OS borrowed somewhere.
The main benefit for Polaroid going Android is that they don't need to write their own OS. That's a cost-saving measure.

1 upvote
plevyadophy
By plevyadophy (Dec 20, 2012)

@aardvark7

But do you have such concerns when you use a computer?
It's the same principle; the device has an Operating System, and then independent (independent of the hardware manufacturer) software developers can write software to get the hardware to do a multitude of things (whilst keeping in mind the limitations of the underlying hardware).
I think it could be great as you could have software/firmware written for cameras long since forgotten about by the manufacturer and dumped, that will give you features that you have been craving e.g. look at the silliness of Canon's difference between the 1D Mark II, IDs Mark II, and IDs Mark IIn, the difference is mainly software and software that they couldn't be bothered to provide for users of all the bodies. One could avoid all that nonsense if we had cams that used a widely available OS. And hey, it might even make the likes of Canon/Nikon up their game if they knew that zillions of spotty faced teens may make their cams perform better.

1 upvote
Footloose1949
By Footloose1949 (Jan 4, 2013)

Strikes me as somewhat ironic that Polaroid, seems to have survived the demise of it's main products, whilst Kodak, probably the most famous of all photographic brands, is probably going to go down the tubes.

0 upvotes
Total comments: 134
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