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Nikon marks production of 75 millionth Nikkor lens

By dpreview staff on Dec 17, 2012 at 11:49 GMT

Nikon is celebrating the production of its 75 millionth Nikkor lens for its interchangeable lens cameras. The lineup currently consists of more than 80 kinds of lenses, including specialty Fisheye, Micro, and PC-E lenses for SLR cameras, as well as 1 Nikkor lenses for its Nikon 1 cameras. The lens series was introduced in 1959 with the launch of the Nikkor S Auto 5cm f/2.

Press Release:

Total Production of NIKKOR Lenses for Interchangeable Lens Cameras Reaches 75 Million

TOKYO - Nikon Corporation is pleased to announce that total production of NIKKOR lenses* for Nikon interchangeable lens cameras reached seventy-five million at the beginning of November 2012.

Nikon (then Nippon Kogaku K.K.) released its first NIKKOR lens for Nikon SLR cameras, the NIKKOR-S Auto 5cm f/2, in 1959 along with its first SLR camera, the Nikon F. Since releasing that first lens many years ago and establishing the NIKKOR tradition, Nikon has expanded its lineup of interchangeable lenses, recently adding a line of interchangeable lenses for Nikon 1 cameras and bringing total production to seventy-five million.

At the end of May 2012, total production of NIKKOR lenses for Nikon SLR cameras reached seventy million. Since then, Nikon has continued to actively release new NIKKOR lenses.

In June 2012, Nikon released the compact and lightweight AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR, a normal zoom lens compatible with the Nikon FX format, offering a frequently-used range of angles of view, and support for a wide variety of photographic scenes, as well as the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR, an ultra high-power zoom lens compatible with the Nikon DX format and offering a 16.7x zoom ratio. In addition, AF-S NIKKOR 70-200mm f/4G ED VR was announced its release, the Telephoto zoom lens compatible with the Nikon FX format.

New lenses for Nikon 1, Advanced Cameras with Interchangeable Lenses, have also been released recently. In November 2011, the 1 NIKKOR 18.5mm f/1.8, an extremely light fixed focal length lens with the fastest maximum aperture of f/1.8 was released, and in September 2012, the 1 NIKKOR 11-27.5mm f/3.5-5.6 2.5x normal zoom lens was released. In the year that has passed since the October 2011 introduction of the Nikon 1 system, Nikon has released six 1 NIKKOR lenses, including a low-profile fixed focal length lens, a normal zoom lens, and a high-power zoom lens.

NIKKOR lenses are extremely popular with a wide variety of users, from beginners to professional photographers. The lineup currently consists of more than 80 types of lenses, including zoom lenses, ultra wide-angle to super telephoto lenses, and specialty fisheye, Micro, and PC-E lenses for SLR cameras, as well as 1 NIKKOR lenses for NIKON 1 cameras. Nikon will continue to actively develop and release high-performance, highly functional products that meet and exceed user expectations.

The NIKKOR brand

NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name comes from adding "R"–a common practice in the naming of photographic lenses at the time the name was established–to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was introduced with the name Aero-Nikkor.

NIKKOR lenses incorporate optical technologies that are always ahead of the times. The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens to incorporate aspherical lens elements. The Ultra Micro-Nikkor 105mm f/2.8, released in 1962, served as the template for projection lenses employed in Nikon IC steppers and scanners that currently boast some of the highest resolutions in the world. What's more, NIKKOR lenses for the latest SLR cameras utilize a number of cutting-edge technologies that originated with the development of IC steppers and scanners, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a broad range of wavelengths.

From initial design to final packaging, production and quality is controlled in accordance with Nikon's strict standards. The superior quality of NIKKOR lenses that fully satisfies users is ensured with the highest quality designs and manufacturing, as well as very strict final inspections.


Interchangeable lenses for Nikon SLR cameras and Nikon 1 advanced cameras with interchangeable lenses

Comments

Total comments: 86
Robert Lowdon
By Robert Lowdon (Dec 24, 2012)

Who can complain about choice? Numerous different lens options is always a good thing. I also like the new f4 lenses coming out. It gives me the option of lighter high perfomance lenses. If low light is a problem I go to a prime, and i'm not stuck in the middle at 2.8.

0 upvotes
Lawrence33
By Lawrence33 (Dec 20, 2012)

Oh! lord, did you really love the amateur, more than the photo-artist, you made so many of them ?
It was much more fun, when you could pick from the two models that everyone made 'back in the days' Who needs 64 models vs. 47 models? Does it make the shutter pusher any better. Are we just paying for R&D ?
Yes I use some really old lenses from Nikon, I've built a mount for a Leica Long Focus, to work with a cheaper Nikon motor drive. It still works, even today.
Digital is nice for those who have to see if the camera really worked and the capture is there. While the world moves on. My cameras' have taken me to many countries. And I've seen many different peoples through Nikon lenses and will some more.

0 upvotes
Eduardo Barriga
By Eduardo Barriga (Dec 20, 2012)

Congratulations Nippon Kogaku KK. It just shows how to keep a brand always on TOP. It shows how a company do care for its customers. What other lens manufacturer uses the same mount after more than 50 years? Keep up the good work Nikon, we will ALWAYS ALWAYS be with you. You never turn down your customers. I fully agree with O5Irisl I NEVER NEVER NEVER even give the slightest thought of changing Nikon for another brand. Happy 75 million lenses!! Greetings from Colombia.

1 upvote
billorg
By billorg (Dec 20, 2012)

Who cares?

1 upvote
Wubslin
By Wubslin (Dec 24, 2012)

Nikon fanbois, apparently. Just like Apple fanbois, only they enjoy sticking their lenses in where they're not welcome as well as bragging about their purchases.

0 upvotes
Pro Shooter
By Pro Shooter (Dec 19, 2012)

Rather than volume, perhaps Nikon should concentrate on designing and building f/1.4 lenses that will actually focus on D4’s and D800E’s.

1 upvote
O5iris
By O5iris (Dec 19, 2012)

Well done, Nikon!
I've always been extremely happy with all my Nikon gear and would never even consider using any other brand. it would be totally pointless and counterproductive.

1 upvote
Abhijith Kannankavil
By Abhijith Kannankavil (Dec 19, 2012)

Aren't they gonna celebrate it with new models, discounts n other stuff?

0 upvotes
TOF guy
By TOF guy (Dec 20, 2012)

Finally a comment to the news I can relate to.
+1 on discounts.
New lens announcements would be nice too.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (Dec 18, 2012)

Beyond wonderful. Important, too.

0 upvotes
JDThomas
By JDThomas (Dec 18, 2012)

Here we have a rather innocuous piece of fluff news from Nikon's PR and somehow the DPReview forums have again turned it into an argument.

Seriously guys, does it really matter what corporation has manufactured more lenses? Is it really worth the time it takes to type up arguments and google search for meaningless facts that have no bearing on your daily lives?

I wonder if the heads of Canon and Nikon get together everyday and pick out two random DPReview members and debate on which one has produced more and better work at their job that day? Yeah, probably not...

3 upvotes
ashwins
By ashwins (Dec 18, 2012)

Hey Thom,

It's just that this forum is soo flooded with kids, and for kids "my toy is better than your toy" bragging is soo important...

For this reason I am visiting this site less and less.

1 upvote
Thomas Traub
By Thomas Traub (Dec 18, 2012)

You are right: but I too say:

".... my toy is better ........" ;-)))))

and I''m 47 years young .......

For sure, this is only Nikon's PR, but it works ..... and Nikon has the right to be proud ......

1 upvote
JDThomas
By JDThomas (Dec 18, 2012)

I think people are missing the point of the announcement. It's not Nikon proclaiming their dominance over Canon or anything like that. It's a simple statement of "hey! we made 75 million lenses!". That's a lot of lenses. The people that work for Nikon have every right to be proud of that.

Apple does the same thing all the time.
http://www.apple.com/pr/library/2012/09/24iPhone-5-First-Weekend-Sales-Top-Five-Million.html

It's not a competitive statement. It's just a statement.

It's not a competetion.

3 upvotes
malabraxis
By malabraxis (Dec 18, 2012)

You don't get to sell 75 million lenses, each with a price tag of a months groceries, without doing something right.

4 upvotes
sandy b
By sandy b (Dec 19, 2012)

Comments should be moderated. The general public are more apt to come in here then the forums, notice the children geek squad, giggle and then quietly leave, never to return.

Comment edited 2 minutes after posting
0 upvotes
HarrieD7000
By HarrieD7000 (Dec 18, 2012)

Great achievement Nikon. I'm glad I discovered the quality of your products and im glad with the great pictures I made with your lenses. It was an investment in quality for the rest of my life. I think I will go on using Nikor, as long as I can handle a DSLR.

1 upvote
Hauer
By Hauer (Dec 18, 2012)

That's a wonderful achievement for Nikon!

Guess it's a good opportunity now to launch that long overdue D400 DX Prosumer camera... You're bound to make a lot of folks very happy!

Thank you, Nikon and I wish everyone best wishes for 2013!

Comment edited 3 minutes after posting
2 upvotes
jaclegau
By jaclegau (Dec 20, 2012)

Are you still waiting for that camera ? I did for a long time but I finally decided to give my D300 to my daughter and bought a D 800. I think that Nikon is going to FX all the way on pro and semi-pro cameras. Here, in Canada, the latest publicity from Nikon is " Two letters are enough to define the photograph that you are: FX." I dont think it can be made clearer, unfortunately.

0 upvotes
Nikguy
By Nikguy (Dec 18, 2012)

So now it's about the amount of lenses. Nikon is proud of it's history not in a race with anyone that's all.

2 upvotes
rhlpetrus
By rhlpetrus (Dec 17, 2012)

Some facts:

1. The first Hansa Kwanon (now Canon) cameras used the first 35mm lenses made by Nippon KK (now Nikon).

2. The first line o IL cameras made by Nikon were RF mount, Nikon sold about 150K of those cameras from late 1940s until early 1960s. Today they sell that many dslr bodies in about 1.5 week.

3. From 1987 to 1997, Canon made 10 million lenses, averaging 1M per year. They doubled the pace from 1997 to 2006, reaching 30 million lenses made. The pace is now at more than 10M a year. I haven't found info about how many lenses Nikon had sold from 1959 and 1987, but certainly it was not much more than 10 M, given the differences in terms of markets. I have found the info that they sold only 1 million Nikon F from 1959 until 1974 (which includes the early versions ofnthe F2).

4. That both Canon and Nikon lens output cpntinues to speed up is great news to anyone interested in the future of HQ photo equipment..

3 upvotes
marike6
By marike6 (Dec 18, 2012)

I don't know why every discussion on DPR has to descend into a Nikon / Canon feud. But it is interesting that the very first Canon cameras had Nikkor lenses mounted on them. And Canon fans also don't seem to want to talk too much about the 30 years when F (No. 3 above) was the most widely used professional SLR camera system. See what I mean, this competition stuff is contagious.

Comment edited 33 seconds after posting
4 upvotes
rrccad
By rrccad (Dec 18, 2012)

lol marike6 .. you complain about the nikon and canon comparisons and fiddle with one yourself?

funny how nikon fans don't recall that nikon didn't do a camera body until 1948 and until then the two companies jointedly worked together - canon did the rangefinder bodies and nikon did the lenses.

seems nikon fans also don't want to talk about how nikon lost it's complete dominance in the professional market in the span of 4 years after the EF mount was released by canon.

canon produced 10 million EF lenses in 9 months up to August 2012, nikon produced 5 million F and 1 lenses in 6 months - good news for all of us that have adopted one or the other mounts as preferred systems.

Comment edited 3 minutes after posting
2 upvotes
mumintroll
By mumintroll (Dec 18, 2012)

It's not about quantity guys but about QUALITY. And Nikon is a mile ahead.

2 upvotes
SKPhoto12
By SKPhoto12 (Dec 18, 2012)

What are you getting at? Why bring in the Canon history in this thread? Your facts are assumptions.

0 upvotes
rhlpetrus
By rhlpetrus (Dec 18, 2012)

SK: because it shows how one pushes the other and how they have cooperated in other era. All facts, just check the available info in the net. Google Rob Galbraith and Canon lenses.

0 upvotes
tkbslc
By tkbslc (Dec 17, 2012)

It's not really a race, is it?

1 upvote
backayonder
By backayonder (Dec 17, 2012)

Some people think it is a F race

0 upvotes
nplanet
By nplanet (Dec 17, 2012)

This "news" is old - saw it on NR a month ago.

0 upvotes
backayonder
By backayonder (Dec 17, 2012)

Just think if you put all the Nikon lenses end to end in one line and then all the Canon lenses end to end in another line and got Nasa to photograph them from space wiith a Nikon it would make an amazing image.

1 upvote
Apewithacamera
By Apewithacamera (Dec 18, 2012)

Yeah and the Canon line would have circled the Nikon line twice.

2 upvotes
AshMills
By AshMills (Dec 18, 2012)

Yeah but we shouldn't really count returns.

2 upvotes
gonzalu
By gonzalu (Dec 17, 2012)

And still no capable 70-400mm or even 80-400mm :-(

0 upvotes
LarryK
By LarryK (Dec 17, 2012)

As discussed thousands of times the 80-400 in capable hands, delivers.

it's replacement will probably cost 3 Grand the way things are going.

1 upvote
LarryK
By LarryK (Dec 17, 2012)

Must have been my 70-200 f4 that put them over the top.

It's really just marketing, everybody's looking for some hook.

As for who sells more lenses, doesn't really matter, I'm always waiting for new ones from several manufacturers, so they're pumping them out as fast as they can, and being rewarded generously for their efforts, I might add.

And there are still a few Nikkors I'm waiting for, like that long-awaited 300 f4 VR, maybe a 400 5.6 VR, but since I finally got my 70-200 f4, so now's not the time to complain.

1 upvote
Thomas Traub
By Thomas Traub (Dec 17, 2012)

congratulations to Nikon. This stable and reliable mount is the reason why i changed to Nikon more than 20 years ago. My manual-focus Minolta equipment was worthless as they have changed their mount.

On a modern Nikon (D600, D4, etc.) I could use a 30 years old Nikon lense - no other camera-System provides that flexibility and that compatibility.

COMPATIBILITY - thats why I love Nikon! Compatibility in near every part they have been producing ....

8 upvotes
CortoPA
By CortoPA (Dec 18, 2012)

umm.....Pentax still uses the K mount and can even use M42 screw mounts with a Pentax made adapter.

0 upvotes
racketman
By racketman (Dec 17, 2012)

Congrats to Nikon. I wish they would bring out an equivalent to Canon's MP-E65, would be awesome paired with the D800

1 upvote
jim stirling
By jim stirling (Dec 17, 2012)

@Henry M. Hertz

You might want to check the accuracy of your claim or maybe not . Or provide an genuine link to the data

Comment edited 1 minute after posting
0 upvotes
AP7
By AP7 (Dec 17, 2012)

Looks like some peoples are not happy with Henry M. Hertz because of mentioning some true facts. Why not use google then?

This what I got from google search:

http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e024806188ec

EF Lens Introduced: March 1987
60 million mark: January 2011
70 million mark: October 2011
80 million mark: August 2012

In 25 years, Canon produced 80 million EF lenses (1987-2012)

In 53 years, Nikon produced 75 million F-mount lenses (1959-2012)

Nikkor Lens Introduced: 1959
Nikkor 65 million mark: October 2011
Nikkor 75 million mark: December 2012

http://www.popphoto.com/gear/2011/10/nikon-celebrates-65-million-nikkor-lenses

Cheers !

Comment edited 5 times, last edit 9 minutes after posting
5 upvotes
Donnie G
By Donnie G (Dec 17, 2012)

Your info is 100% correct AP7. Canon doesn't count any of the lenses it produced before the EF series (1987), while Nikon counts every lens it's made since 1959. Nikon is at about 50 million or so in terms of production of autofocus Nikkors, which is still a very nice milestone. It just doesn't sound as dominating to the marketing folks as the 75 million number. And yes, kit lenses sold by both companies make up the majority of those numbers.

Comment edited 3 minutes after posting
1 upvote
AP7
By AP7 (Dec 17, 2012)

Some correction:

"In 53 years, Nikon produced 75 million interchangeable lenses (Nikkor F-mount FX/DX and Nikon 1 CX-mount lenses) (1959-2012)"

Comment edited 3 minutes after posting
2 upvotes
Donnie G
By Donnie G (Dec 17, 2012)

Correct again AP7. The Canon equivalents are the EF, EF-S, and the new EF-M interchangeable lenses, and nothing that predates the EOS system of 1987.

Comment edited 3 minutes after posting
1 upvote
Thomas Traub
By Thomas Traub (Dec 17, 2012)

So Nikon is first (in counting his lenses ;-)

1 upvote
Donnie G
By Donnie G (Dec 17, 2012)

Nikon has used pretty much used the same mount (with modifications) since 1959, so they are probably entitled to tally their lens production the way that they do. Canon abandoned their earlier FD and FL mounts for the EOS EF fully electronic mount, so it makes sense that they would only count EF mount production.

Comment edited 12 minutes after posting
1 upvote
AP7
By AP7 (Dec 17, 2012)

Well, newer lenses have latest optical formula, state-of-art coating technology optimized for digital DLR camera and latest fast focusing motor. It does not make sense counting obsolete lenses that is no longer in production due to no use with current DSLR. IMO, Canon is in right track!

1 upvote
jim stirling
By jim stirling (Dec 17, 2012)

I am not bothered about the number of lenses it is the claim about market share in Japan which is wrong

0 upvotes
Donnie G
By Donnie G (Dec 17, 2012)

I agree AP7, but this is more about marketing than anything else, because most consumers aren't aware of how much larger and more profitable Canon is compared to its traditional closest rival, Nikon. It's all about continuing to advance the illusion that these 2 companies are virtually neck and neck in sales, profitability, and market share. It's a branding thing that doesn't cost anything and it works.

0 upvotes
sandy b
By sandy b (Dec 17, 2012)

Donnie, not much of an illusion nowdays, if the data above is correct both canon and nikon sold 10 million lens in the last year, canon got there a bit quicker, but still pretty even if you ask me, especially since at the beginning of that period nikon was still getting up to speed from the loss of its factories.

1 upvote
Mr Fartleberry
By Mr Fartleberry (Dec 17, 2012)

Well I guess that changes everything doesn't it?

1 upvote
AV Janus
By AV Janus (Dec 17, 2012)

These milestones mean nothing anymore. They happen every 1/2 year now.
Wake us up when you reach 100mil and then leave it alone till 150mil at least.

This marketing trick is getting old.

4 upvotes
rhlpetrus
By rhlpetrus (Dec 17, 2012)

Congrats Nikon, long live F-mount, the original slr bayonet system!

5 upvotes
Cy Cheze
By Cy Cheze (Dec 17, 2012)

If total lens units sold rose from 70m to 75m in the latter half of 2012, a major bulge in volume, despite the onslought of phone cameras, lenses for mirrorless cameras, or even the (now decimated) P&S market. Might a major share of the Nikon units be the kit lenses that accompany popular models such as the 3100 and 5100? Perhaps an 18-55mm lens is all that most people ever really need. Specialty and high-end lenses, on the other hand, would seem to belong inherently to a low volume / high margin niche market, for those who can afford tables and cases cluttered with diverse prime lenses that are "perfect" for that occasion that always comes when the hefty rig is at home and the phone camera is in the pocket. Potentially, there could be a huge economical secondary market of legacy lenses, except that a majority of the owners probably take them to their grave. "Special internment request: please include all lenses in my sealed coffin. Judgment Day may be quite a photo spectacle."

0 upvotes
djm99
By djm99 (Dec 17, 2012)

In 2010 McDonalds reported that over 247 billion burgers had been served. Anyone know the count now? Imagine how many pickles that is!

2 upvotes
backayonder
By backayonder (Dec 17, 2012)

Glad they don't make Gluten Free burgers.

Comment edited 1 minute after posting
0 upvotes
photo nuts
By photo nuts (Dec 17, 2012)

Canon reached their 80 millionth milestone in Aug 2012. Why was that NOT reported in DPReview?

4 upvotes
io_bg
By io_bg (Dec 17, 2012)

Because DPR are secretly Nikon fans :D

1 upvote
sandy b
By sandy b (Dec 17, 2012)

Spoken like a true fanboi

3 upvotes
Cy Cheze
By Cy Cheze (Dec 17, 2012)

Lack of interest perhaps. A thread on the topic drew only two replies in a Canon lens forum. Why push if the fans drag?

http://forums.dpreview.com/forums/post/42321068

1 upvote
Henry M. Hertz
By Henry M. Hertz (Dec 17, 2012)

EF lenses... 80 million EF lenses..... not counted the FD etc. lenses.

1 upvote
rhlpetrus
By rhlpetrus (Dec 17, 2012)

This is just news, why these ridiculous reactions? 5 milion lenses in 6 months, not bad, likely a good push from FF lenses being bought by newcomers attracted to the D600 and D800, which have sold relatively well.

3 upvotes
sandy b
By sandy b (Dec 17, 2012)

Because with the canon you have to count copier lens.

0 upvotes
rrccad
By rrccad (Dec 17, 2012)

probably more rhlpetrus due to the fact of the nikon 1 being dumped in price - notice that the announcement is nikkor interchangeable lenses and not just F mount any more.

which is a shame because it was always an interesting count on the total F mount lenses.

0 upvotes
photo nuts
By photo nuts (Dec 17, 2012)

LOL @sandy b: spoken like a true hypocrite.
This is just news reporting and I am asking a perfectly legitimate question.

0 upvotes
sandy b
By sandy b (Dec 17, 2012)

Now, C'mon, that was funny.

0 upvotes
peevee1
By peevee1 (Dec 19, 2012)

Well, there was this not long ago:
http://www.dpreview.com/news/2011/02/07/canon60millionlens

0 upvotes
munkatch
By munkatch (Dec 17, 2012)

while I dont know how many bottles have been produced since its inception, I do know that In 1907, Heinz started producing 13 million bottles of ketchup per year and As of 2012, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world. see here: http://en.wikipedia.org/wiki/Heinz_Tomato_Ketchup

0 upvotes
arab_ninja
By arab_ninja (Dec 17, 2012)

Nikon, remember, it's not about the quantity but the quality.

3 upvotes
Apewithacamera
By Apewithacamera (Dec 17, 2012)

I wonder how many bottles of Heinz ketchup has been produced?

4 upvotes
Cy Cheze
By Cy Cheze (Dec 17, 2012)

Sales of salsa ecclipsed those for ketchup receently, confounding the topic. In addition, most ketchup is now sold in sanitary packets instead of bottles.

2 upvotes
Apewithacamera
By Apewithacamera (Dec 18, 2012)

Wow! I can't see me putting salsa on my KD macaroni and cheese might be worth a try though :)

0 upvotes
Leonard Shepherd
By Leonard Shepherd (Dec 17, 2012)

Responding to Zerg2905 where Nikon is now is more important than where it was a few years ago.
Nikon appear to be producing the most lenses a year and might soon be ahead of Canon. This would tend to confirm Nikons current market share is moving ahead of Canon.

3 upvotes
Henry M. Hertz
By Henry M. Hertz (Dec 17, 2012)

LOOL.... do a reality check and get a clue what your talking about.

canon EF lenses alone are more then nikon has produced since 1959... now google since when canon is producing EF lenses.

canon is producing 10 million lenses in ~9 month these days.

moving ahead of canon... in your dreams maybe....

"This would tend to confirm Nikons current market share is moving ahead of Canon."

what complete utter bulls...
please be a fanboy .. but at least check the facts before writing.

sony is ahead of nikon and canon is ahead of sony....

Comment edited 3 times, last edit 11 minutes after posting
4 upvotes
Henry M. Hertz
By Henry M. Hertz (Dec 17, 2012)

in japan canon has ~56% market share and nikon ~29% in the DSLR sector (first half of 2012).

source http://bcnranking.jp/

in 2011 it was 46% (canon) vs 36% (nikon)

so please explain how nikons market share is moving ahead of canons?

creative bookkeeping?

Comment edited 4 times, last edit 5 minutes after posting
4 upvotes
Frank C.
By Frank C. (Dec 17, 2012)

Nikon/Sony have the best sensors and tech going into the future, Canon should abandon their in-house sensor design as it will ( and has ) hurt them (re: banding and inferior shadow DR achilles heel)

5 upvotes
88SAL
By 88SAL (Dec 17, 2012)

I prefer nikon lenses, always feel like they are better made than any competitor.

4 upvotes
Henry M. Hertz
By Henry M. Hertz (Dec 17, 2012)

Frank C. another clueless.....

canon has already sensor technology that is at least as good as sonys in the drawer. but canon has to update it´s litho process... and right now they are more interested in making a profit (something nikon and especially sony lack).
to update that process will need a lot of money... sony has done it to early, from a business viewpoint, and is now suffering.

it´s not as if sony has found some holy grail.
they just use a better process.
look at CPU´s.... better process.. more efficient.

canon on the other side makes a profit because they use a mature process that is optimized for maximum yield.

now.... when canon has updated it´s manufacturing process they will not only have the better lenses but also the better sensors .. AGAIN.

and canon is in the litho business too.... they have the knowledge.
you don´t have to trust my words.. just check back to this thread in 12-16 month.

and to be honest.. no sony sensor will help you make better images.....

Comment edited 3 times, last edit 7 minutes after posting
4 upvotes
Henry M. Hertz
By Henry M. Hertz (Dec 17, 2012)

http://www.marketwatch.com/story/nikon-net-profit-falls-486-amid-competition-2012-08-08

1 upvote
rhlpetrus
By rhlpetrus (Dec 17, 2012)

Why are trolls always ready for this nonsense of "my brand is better than yours". This is just a regular piece of PR that any company does when things are ok. Nikon is a legitimate photo/optical/precision survivor among original optics/photo companies. It seems that profile ellicits some low-quality reactions from other makers' fanboy crowd.

4 upvotes
sandy b
By sandy b (Dec 17, 2012)

Henry, everyone knows theres not a nikon you wouldnt love to pi!ss on, its all you do, never post just go after Nikon. I would bet your a paid shill.

1 upvote
sandy b
By sandy b (Dec 17, 2012)

Henry, just for you:

http://www.petapixel.com/2012/10/26/canon-revenue-down-13-profit-drops-42-to-908-million/

http://www.petapixel.com/2012/11/02/nikon-reports-on-its-money-making-2-9-drop-in-revenue-3-4-drop-in-income/

2 upvotes
photo nuts
By photo nuts (Dec 18, 2012)

@sandy b:
Just for you:
http://www.canon.com/ir/results/2012/rslt2012q3e.pdf
and
http://www.nikon.com/about/ir/ir_library/result/pdf/2013/13_2qf_d_e.pdf

"For the July to Sep 2012 period, in their respective imaging products division,

Nikon net sales = 190.9 billion yen, operating profit = 22.2 billion yen

Canon net sales = 322 billion yen, operating profit = 52.6 billion yen"

Nikon net sales and profit improved, but still nowhere close to Canon's numbers.

1 upvote
gsum
By gsum (Dec 17, 2012)

My modern lenses are absolutely brilliant but they don't beat the old metal primes for resolution. Given the availability and price of these old lenses, perhaps Nikon is a victim of its own success?

1 upvote
Zerg2905
By Zerg2905 (Dec 17, 2012)

Long live PR! Long live Marketing! (oops, Canon did a better job/time unit, right? 80 m EF lenses since 1987...) - Cheers! :) :) :) P. S.: this was an intentional "tsk...tsk...tsk..." - please don't take it seriously! :)

1 upvote
io_bg
By io_bg (Dec 17, 2012)

Long live F-mount! :)

5 upvotes
jaclegau
By jaclegau (Dec 20, 2012)

Some people enjoy comparing Nikon to Canon. I don't know about you but I dont care which one sells the most or who will be better in the near future. I bought my first Nikon in 1960 something: a brand new Nikkormat FTN and have kept with Nikon since then becauise the lenses I buy follow me on the models I upgrade to and a lot of person do the same thing i do because they would have to start anew if they changed company. I now have a D800, my wife a V1 and my daughter my old faithfull D300 : you can say we are a Nikon family.

0 upvotes
Total comments: 86