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Sigma USA announces $899 price for 35mm F1.4 DG HSM prime lens

By dpreview staff on Nov 7, 2012 at 08:00 GMT
Buy on GearShopFrom $899.00

Sigma USA has announced the price and availability details of the 35mm F1.4 DG HSM it unveiled at Photokina 2012. The 35mm F1.4, which will be available for Nikon, Canon, Sony, Pentax and Sigma DSLRs, is compatible with both full-frame and APS-C cameras. It will have an estimated street price of $899, making it significantly less expensive than the big-brand competition. Sigma UK, meanwhile, has announced an SRP of £799.99. The lens is the first of Sigma's 'Global Vision' lineup, representing the 'Art' category of enthusiast-grade lenses.


Press Release:

Sigma Corporation of America’s 35mm F1.4 DG HSM now available

First Global Vision lens arrives in U.S. for $899

Ronkonkoma, NY, November 7, 2012Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that the first lens of its new Global Vision lineup, the 35mm F1.4 DG HSM, is now available for the street price of $899.

The 35mm F1.4 DG HSM, is designed for photographers who want to achieve creative, dramatic effects in their photographs. As the first lens released under Sigma’s new Art line, it will feature a new matte finish and overall new design concept, which includes a clearly defined category label on every new lens. This 35mm wide-angle lens with a maximum aperture of 1.4 ensures outstanding performance in low light, and a stunning bokeh background effect to emphasize the subject.

“We’re thrilled to break into this category of lenses with a product from our new Global Vision,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’re confident that our A1 quality control system, coupled with the industry’s first USB dock, will differentiate our lens in the category. Since it’s so versatile – ideal for scenes including landscapes, portraits, close-ups and studio photography – we think that it will be a hit.”

Other features of the new 35mm F1.4 DG HSM include:

  • One “F” Low Dispersion (FLD) glass lens and four Special Low Dispersion (SLD) glass lenses to ensure exceptional correction of lateral and axial chromatic aberration, the latter of which cannot be corrected in post production
  • A floating inner focus system to provide extremely high optical performance for close-up photos
  • Super Multi-Layer Coating to reduce flare and ghosting and provide sharp and high contrast images even in backlit conditions
  • A HSM (Hyper Sonic Motor) that ensures high speed, accurate and quiet AF
  • Rubber incorporated into the attachment part of the lens hood, and an improved redesign of the lens cap and AF / MF changeover switch have been improved
  • Thermally Stable Composite (TSC), which has high affinity to metal parts, that are housed internally, increases overall functionality, lifespan, and quality of the lens
  • A rounded 9 blade diaphragm creates an attractive blur to the out-of-focus areas of the image
  • A newly developed USB dock, which will be sold separately and exclusively for new product lines, can be paired with new Sigma Optimization Pro software to update the lens firmware and adjust parameters, such as micro focus adjustment 

All of Sigma's manufacturing – right down to molds and parts – is carried out under an integrated production system, based entirely in Japan. Sigma is now one of the very few manufacturers whose products are solely made in Japan. Every 35mm F1.4 DG HSM will be checked using Sigma’s own MTF measuring system, “A1,” as will all new lenses under the Global vision categories. This system uses 46-megapixel Foveon direct image sensors to pick up previously undetectable high-frequency details for quality control inspections.

The Sigma 35mm F1.4 DG HSM will be available in Sigma, Sony (D), Nikon (D), Pentax and Canon mounts.

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Comments

Total comments: 179
12
Absolutic
By Absolutic (Nov 7, 2012)

Well their 50/1.4 is also huge, much larger than both Canon or Nikon counterpart, with 77mm filter size. I used to own one in Nikon frame, I think it is way too large for the 50. Now this 35 though looks quite compact. I sold off my Canon 35L on rumors that Canon was going to update it to 35L II as the old 35L is old. Are there sample pictures on the new Sigma available anywhere?

0 upvotes
Plastek
By Plastek (Nov 7, 2012)

It's because Sigma is optimized for shooting wide-open, unlike most of other lenses (Canon particularly is extremely unsharp wide open comparing to Sigma).

1 upvote
Superka
By Superka (Nov 7, 2012)

I love you, Sigma! Your 30/1.4 for APS-C is the best, your FF 50/1.4 is the best, and now 35/1.4!

Comment edited 2 minutes after posting
0 upvotes
Light Pilgrim
By Light Pilgrim (Nov 7, 2012)

200 grams lighter than Zeiss, 2.5 times cheaper, has AF. If this lens has a reliable AF for 5D MKIII, is sharp and has a creamy bokeh - it will destroy the competition.

2 upvotes
Light Pilgrim
By Light Pilgrim (Nov 7, 2012)

If performance is goof and the AF is reliable, I will get one for sure

1 upvote
matreshka
By matreshka (Nov 7, 2012)

Sigma 35 1.4's MTF is awesome - wide open much better than canon 1.4, and very close to the new canon 35 2 IS which in fact one stop slower than sigma. I agree - the new Sigma's design is very nice. Let's wait for the field results.

3 upvotes
Cobber55
By Cobber55 (Nov 7, 2012)

I'm very glad to see this addition to my lens options. Well done Sigma.

2 upvotes
snooked123
By snooked123 (Nov 7, 2012)

I think 1.4 is specially crucial for wide angle lenses such as 35mm and if this lens is as good as the Sigma 85mm 1.4, I will most likely get one.

1 upvote
io_bg
By io_bg (Nov 7, 2012)

If I were a Canon shooter, I'd choose this any day over the 35mm f/2 IS.

10 upvotes
antiq
By antiq (Nov 7, 2012)

The first thing I will be interested in though is how accurate it focuses on Canon.. the only thing that Sigma was lacking in the recent models was consistent accuracy.

1 upvote
Cistron
By Cistron (Nov 7, 2012)

Focusing accuracy is always a function of both the body and the lens. There's a nice in-depth explanation somewhere on the lensrental.com blog.

0 upvotes
Plastek
By Plastek (Nov 7, 2012)

It's not Sigma lacking anything. It's Canon intentionally crippling 3rd party lenses from a level of the body. Somehow on Sony bodies Sigma lenses focus as fast and accurately as Sony's own lenses, no issues what so ever (Aside from calibration sometimes being off... but that's to be expected - after a visit in Sigma you got a lens perfectly matching the body).

0 upvotes
mgrum
By mgrum (Nov 7, 2012)

Probably very accurately if you take the time to calibrate it at all focus distances using the USB dock.

1 upvote
EDWARD ARTISTE
By EDWARD ARTISTE (Nov 7, 2012)

My money is on canon crippling the focus. I will not invest in a sigma until there is a reasonable consensus that focus issues are few and far between.

Oh, and sigma, hire some hacks to jump over than canon barrier so we can have more faith already. Pretty please?

0 upvotes
Mssimo
By Mssimo (Nov 7, 2012)

I bet this is better than the nikon 35mm f1.4 but even the samyang is better than it.

4 upvotes
Ken Johnes
By Ken Johnes (Nov 7, 2012)

it cracks me up when dumbbells who have never even seen the nikon 35mm in real, feel pride in writing crap like that.
he he he

7 upvotes
Plastek
By Plastek (Nov 7, 2012)

Ken - don't talk BS when you don't know anything. Mssimo actually owns Nikkor 35mm f/1.4.

I know that Nikon fanboys are little bit... afraid of people telling anything wrong on their lenses, but learn to live with a fact that some of Nikkors are crap.

3 upvotes
Guidenet
By Guidenet (Nov 7, 2012)

Oh come on, Plastek. That is foolishness about the Nikon offering. Really. The Nikon 35 f/1.4 is a superb lens anyway you consider it. This new Sigma might perform as well. Who knows, but to denegrate the other without knowing a thing is fairly foolish sounding.

6 upvotes
Ken Johnes
By Ken Johnes (Nov 7, 2012)

oh, by the way, thanks for the heads up Plastik ,now i am inclined to believe that you know much better about me than i know about Missimo ,:-) .i was referring to his writing about the Samyang.as there is no way of knowing whether sigma is better or not , yet:-)

well Plastic, i have worked with the nikon 35 1.4 on a nikon cam(neither mine) at the time i was using my 40d and 1D3, so much for the nikon fanboy stuff ;-)).
and sure nikon makes crap too but 35 1.4 aint one of them,not from my experience, now , we can argue all day long, but only if you have had it in your hands atleast once, i dont give a damn about what you think and know about Missimo.
i am not a fanboy as i was a dual system user,i might be pis,,sed of by the latest canon pricing which keeps me away from buying a canon cam to use with the couple of canon lenses i still own , can we all have lunch now?

Comment edited 2 times, last edit 5 minutes after posting
1 upvote
Mssimo
By Mssimo (Nov 7, 2012)

I owned the 35mm f1.4G, it was ok. Sold it and for a Zeiss 25mm f2.

Nikon is a nice lens...but its not a $1700 lens.

1 upvote
Ken Johnes
By Ken Johnes (Nov 8, 2012)

Mssimo, i agree fully with you on that one,i would not pay more than 800-900 for the nikon either. and sigma looks like the best 35mm choice at the moment .

0 upvotes
Ithackermike
By Ithackermike (Nov 9, 2012)

"Nikon is a nice lens...but its not a $1700 lens."

Are you referring to the 35 or 24mm 1.4?

0 upvotes
Mssimo
By Mssimo (Nov 10, 2012)

Check the CA out on the 35mm F1.4G http://www.cameralabs.com/reviews/Nikon_Nikkor_AF-S_35mm_f1-4G/

0 upvotes
candleJack
By candleJack (Nov 7, 2012)

Finally, something to be excited about. Love the new look of the Sigma lenses as well!

13 upvotes
noegd
By noegd (Nov 7, 2012)

That's actually a good surprise, considering the price of their 50 and 85 1.4.

Hopefully they will now turn to their 20, 24 and 28 1.8 and update them to state-of-the art optics and AF.

3 upvotes
Gothmoth
By Gothmoth (Nov 7, 2012)

i hope it kills the overpriced EF 35mm f2.

11 upvotes
Cistron
By Cistron (Nov 7, 2012)

The EF 35/f2 costs about £220. That's not that over-priced.

Small, a little noisy, but a very solid performer wide open already.

1 upvote
JohnMatrix
By JohnMatrix (Nov 7, 2012)

@ Cistron errr...I think Gothmoth was referring to the recently announced 35mm f2 IS, which is priced about the same as this new Sigma. Where have you been living this week??

2 upvotes
scott_mcleod
By scott_mcleod (Nov 7, 2012)

Why would anyone *hope* such a thing?

The 35/2 has IS and costs less (though the "street" price of the Sigma may be lower). It's one stop slower in *theoretical* light-gathering/action-stopping power but the 4-stop IS makes it usable in 3EV less light (I say theoretical because the vignetting is unknown for the Canon)

Personally I think competition (and choice) is a good thing; why you do not is beyond me.

Comment edited 7 minutes after posting
5 upvotes
Henry M. Hertz
By Henry M. Hertz (Nov 7, 2012)

well it´s obvious that he means this lens kills canons in the competition.. so what is it you arguing about?

0 upvotes
Jamie H.
By Jamie H. (Nov 9, 2012)

What an idiotic thing to say. What benefit would that bring you?

0 upvotes
Plastek
By Plastek (Nov 7, 2012)

Not too bad. Can't wait to see performance tests (small size might make it struggle near edges) but in either way: it's still on my to-buy list along with usb dock. So... When it hits the shops?

2 upvotes
Total comments: 179
12