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Canon EF 24-70mm f/4L IS USM preview

By dpreview staff on Nov 6, 2012 at 04:16 GMT
Buy on GearShop$1,499.00

We've had our hands on Canon's latest zoom, the EF 24-70mm f/4L IS USM, for a couple of hours and prepared a quick preview. It's clearly designed primarily as a 'kit' lens for the EOS 6D, but of course will work just as well on Canon's other full frame bodies such as the EOS 5D Mark III, as well as APS-C cameras on which it will offer a 38-112mm-equivalent range. In our preview you can read more about the lens and its features, including its unusual macro function, and see how it compares in size to Canon's other L series standard zooms.

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Canon EF 24-70mm f/4L IS USM

Comments

Total comments: 151
12
Henry M. Hertz
By Henry M. Hertz (Nov 6, 2012)

i rather buy the sigma 35mm f1.4 then this canon nonsense.

from experience this means 850 euro here in europe for the 35mm f2.

not much greeks who can afford this lens......

7 upvotes
Calvin Chann
By Calvin Chann (Nov 6, 2012)

This is your comment on the preview of the 24-70mm F4?

3 upvotes
Gothmoth
By Gothmoth (Nov 6, 2012)

TOO EXPENSIVE.

we are in a though economy and canon is rising prices again and again.
i hope they will get a bloddy nose in the long run.

i hope others will steal market share.

6 upvotes
BeanyPic
By BeanyPic (Nov 6, 2012)

Canon moves up three spots in Interbrand's Best Global Brands 2012

http://tinyurl.com/bqgkgb9

0 upvotes
Gothmoth
By Gothmoth (Nov 6, 2012)

lets hope they will do leica prices next then.... maybe they move up another 2 spots.

hui.. that would be great eh?

3 upvotes
Gothmoth
By Gothmoth (Nov 6, 2012)

".....It also outlines Canon 's commitment to R&D, technology and innovation..."

uh?

the 6D with it´s lousy underspeced AF?

the AF improved but otherwise boring 5D MK3?

what innovation they are talking about.... sure not in the DSLR market.

canon sure makes solid products... for too much money... but innovation?

9 upvotes
BeanyPic
By BeanyPic (Nov 6, 2012)

Gothmoth
This is your's and some others opinion.

But not everyone's opinion. The EOS 6D is a more honest Full Frame Camera over what other brands have put out recently. Just because the give a good looking spec doesn't make it so...

0 upvotes
Henry M. Hertz
By Henry M. Hertz (Nov 6, 2012)

well the 6D has some "social media" gimmicks that cost next to nothing.

wifi, GPS cost a few dollars... they sure not justify the price of the 6D.

and it´s not INNOVATIVE... my P&S cameras and my mobile phones have it for some time.

x-sync is worse, viewfinder is worse, shutter is worse then the 4 year old 5D MK2, add no flash.... how is that innovation??

the 6D AF system is a joke for 2012.... 1 CROSS POINT... hell you must be joking.

Comment edited 1 minute after posting
12 upvotes
mgblack74
By mgblack74 (Nov 6, 2012)

In a tough economy, cameras and lenses are a fully optional purchase. If you /need/ this stuff, then you're buying 2.8 zooms and they're paid for immediately with the work you produce. If your job does not require photographic gear then DSLRs and lenses are a luxury item.

That said I agree that the price seems high for the lens range and max aperture. It's in line with Nikon's 24-70 2.8 and is more than Canon's 24-105 and Nikon's 24-120 f/4's with less range. So, other than being new, the price does seem high relative to competing lenses.

0 upvotes
mantra
By mantra (Nov 6, 2012)

hi

the quality of the glass is like the 24-70 2.8 II or I ?

thanks

0 upvotes
SHood
By SHood (Nov 6, 2012)

Based on the MTF figures it won't match the 24-70 2.8 II in IQ.

http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_24_70mm_f_4l_is_usm#Overview

0 upvotes
Kodachrome200
By Kodachrome200 (Nov 12, 2012)

@SHood thats a shame given the price point

0 upvotes
matthias jurisch
By matthias jurisch (Nov 6, 2012)

sorry folks, this lens just does not make any sense to me, and as many photographers have stated, a Canon 24-70mm L 2.8 IS would have been a top seller, Tamron is able to do it...well, certain things in life can not be explained and will remain a mystery...

8 upvotes
Kodachrome200
By Kodachrome200 (Nov 6, 2012)

well with the 2.8 now at 2300 isn it and i am assuming it is higher quality than 24-105 witch is an ok lens but not a great one it makes alot of sense. many photographers do not need 2400 dollar standard zoom. you have to remember that is not a lens for shooting portraits dof isnt so key here. with high iso's being what they are alot of people could live with an f/4 standard zoom if it wag good

0 upvotes
Kodachrome200
By Kodachrome200 (Nov 6, 2012)

just saw the price on this. now i get it

they ve lost there damn minds

12 upvotes
Taikonaut
By Taikonaut (Nov 6, 2012)

Something tells me Canon will not sell many of this lens unless it drops to £500. Even if price is not a factor this is not the lens I would pick for anything from walkaround, events or studio.

8 upvotes
blue hour
By blue hour (Nov 6, 2012)

Canon prices are skyrocketing.
Their ill-conceived marketing department is going to ruin the brand.

16 upvotes
Gothmoth
By Gothmoth (Nov 6, 2012)

yep they are nuts in japan as it seems.

3 upvotes
CameraLabTester
By CameraLabTester (Nov 6, 2012)

24-105mm F4 L IS = $800

24-70mm F4 L IS = $1800

For a bargain basement of only $1000, your focal length will be greatly reduced! Grab it now before the price drops below $1000! Be the first to boast to everyone: "My focal length was greatly reduced, and it cost me only $1000!!!"

Wow.

.

28 upvotes
Nishi Drew
By Nishi Drew (Nov 6, 2012)

Wow you're right! That's $300 more than it actually is! Is you're argument too weak at the real world difference of $700 difference?? I agree the lens was way expensive, but really that extra 35mm won't be all that missed with the improved IQ (should) and macro option on the long end. Size, weight, and price was what made the 24-105 a good walk around lens, but we just have to see how much this lens goes as a kit, could be the same as the 24-105?

0 upvotes
CameraLabTester
By CameraLabTester (Nov 6, 2012)

I meant the $1000 "difference" from the 24-105 to the 24-70...

The new 24-70 is $1000 more higher priced than the longer each 24-105 and gives you a reduced focal length!

Lah dee dah!

.

6 upvotes
rrccad
By rrccad (Nov 6, 2012)

cameralabtester obviously isn't camerapricerchecker - 24-105L is 1150 .. 800 if you get it bundled. not to mention 24-40/4 was MSRP'ed at 1499.

2 upvotes
CameraLabTester
By CameraLabTester (Nov 6, 2012)

"...we've been told the the RRP will be $1499 / £1499.99 / €1459."

That is just amazing... PARITY for 3 volatile currencies ($,£, and € !!!) courtesy of the almighty powerful Canon pricing gouging engine...

The $1800 is still correct based on the current exchange for Euro at €1499.

http://en.wikipedia.org/wiki/Purchasing_power_parity
.

Comment edited 2 times, last edit 7 minutes after posting
2 upvotes
Biggus
By Biggus (Nov 6, 2012)

oh look!, the UK price is the same as US/EU, rip-off bastards.

0 upvotes
CameraLabTester
By CameraLabTester (Nov 6, 2012)

It's lenses like these that makes the old reliable 24-70mm F2.8 L Mark I: "Jurassic Zoom" a pride and joy to own.

...until the real 24-70mm F2.8 L IS will be born.

.

1 upvote
VivaLasVegas
By VivaLasVegas (Nov 6, 2012)

At that price, someone is definitely smoking pot(marijuana) at Canon Inc. Just because you chopped of 35mm in FL and added a centre-pinch lens caps, it does not mean you can charge 35% more dough over the old version.

Comment edited 4 minutes after posting
13 upvotes
WilliamJ
By WilliamJ (Nov 6, 2012)

That's the famous market law: when the demand rises the prices can take off.

End of act fist: a japanese camera maker boss dancing of joy, throwing fistfull of banknotes over his head.

Act second: a japanese camera maker boss is crying, because the benefit curve shows there is a rotten thing that's going on. He scratch furiously his head, full of confusion.

Act third: a japanese camera maker boss is jumping from the last floor of it's luxurious headquater because his companies is bankrupted.

Act four - conclusion: the japanese products have been so expensive that the international competitors have been able to sell more and more not-so-good-but-way-affordable products, then having made some benefits have invested in product quality to the point they reached the not-so-expensive-but-almost-perfect quality standard for a fraction of a japanese product.

A tragedy in the writting.

1 upvote
SonyForNow
By SonyForNow (Nov 6, 2012)

Lens news, Camera News, Preview - all for the same thing.
Uh, couldn't you just put this all under "Lens Preview"?

1 upvote
technotic
By technotic (Nov 6, 2012)

Yeah, do we need so many tweets for the same piece of news?

0 upvotes
reg vbb
By reg vbb (Nov 6, 2012)

good tech , very like

0 upvotes
Tap0
By Tap0 (Nov 6, 2012)

From DPR First impressions :" However a real question mark hangs over the RRP, which (not unusually for a recent Canon product) looks unrealistically high." I hope that Nikon does not follow Canon with its pricing.

5 upvotes
adfhg
By adfhg (Nov 6, 2012)

who the heck is going to pay that much for such a lens? Oh the video guys ;p

0 upvotes
WilliamJ
By WilliamJ (Nov 6, 2012)

There are thousands of Chinese nouveau riches who love to buy over-priced japanese products. Everyday in Ginza (posh district of Tokyo) one can see tens of these guys wandering about like a lost soul a top-expensive camera+lens hanging to their neck taking pure snap shots that would required normally a 50 dollars camera to be properly taken. Nowadays, that's the main target for a lot of camera makers !

2 upvotes
Gothmoth
By Gothmoth (Nov 6, 2012)

thats only because they try to copy canon. ;)

but honest, i guess in 5 years we will see a chinese DSLR maker. that´s when times become interesting again.

0 upvotes
JadedGamer
By JadedGamer (Nov 6, 2012)

Hands up anyone who actually ever had to pay RRP for Canon gear? The price is a fiction - street price is lower.

0 upvotes
bob69
By bob69 (Nov 18, 2012)

canon 24-70 f4 is 1500$ xaxaxaxaxaxa. these people of canon think that we are morons.
canon 24-105 f4 is 1150$
nikon 24-120 f4 vr 1300$
they think that becose had 40% in market that can do anything they want. I had FULL equipment of canon and i sell everything and switch to nikon.the new price policy of canon is unacceptable.

buy buy canon

0 upvotes
Total comments: 151
12