www.dpreview.com
www.dpreview.com

Sigma USA announces $899 price for 35mm F1.4 DG HSM prime lens

Nov 7, 2012 at 08:00 GMT

Sigma USA has announced the price and availability details of the 35mm F1.4 DG HSM it unveiled at Photokina 2012. The 35mm F1.4, which will be available for Nikon, Canon, Sony, Pentax and Sigma DSLRs, is compatible with both full-frame and APS-C cameras. It will have an estimated street price of $899, making it significantly less expensive than the big-brand competition. Sigma UK, meanwhile, has announced an SRP of £799.99. The lens is the first of Sigma's 'Global Vision' lineup, representing the 'Art' category of enthusiast-grade lenses.


Press Release:

Sigma Corporation of America’s 35mm F1.4 DG HSM now available

First Global Vision lens arrives in U.S. for $899

Ronkonkoma, NY, November 7, 2012Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that the first lens of its new Global Vision lineup, the 35mm F1.4 DG HSM, is now available for the street price of $899.

The 35mm F1.4 DG HSM, is designed for photographers who want to achieve creative, dramatic effects in their photographs. As the first lens released under Sigma’s new Art line, it will feature a new matte finish and overall new design concept, which includes a clearly defined category label on every new lens. This 35mm wide-angle lens with a maximum aperture of 1.4 ensures outstanding performance in low light, and a stunning bokeh background effect to emphasize the subject.

“We’re thrilled to break into this category of lenses with a product from our new Global Vision,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’re confident that our A1 quality control system, coupled with the industry’s first USB dock, will differentiate our lens in the category. Since it’s so versatile – ideal for scenes including landscapes, portraits, close-ups and studio photography – we think that it will be a hit.”

Other features of the new 35mm F1.4 DG HSM include:

All of Sigma's manufacturing – right down to molds and parts – is carried out under an integrated production system, based entirely in Japan. Sigma is now one of the very few manufacturers whose products are solely made in Japan. Every 35mm F1.4 DG HSM will be checked using Sigma’s own MTF measuring system, “A1,” as will all new lenses under the Global vision categories. This system uses 46-megapixel Foveon direct image sensors to pick up previously undetectable high-frequency details for quality control inspections.

The Sigma 35mm F1.4 DG HSM will be available in Sigma, Sony (D), Nikon (D), Pentax and Canon mounts.