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Fujifilm produces limited edition of 10,000 black X100s

By dpreview staff on Jan 11, 2012 at 20:40 GMT

CES 2012: Fujifilm has said it will produce a Black Premium Edition of its X100 large sensor, fixed lens camera in a limited edition of 10,000 cameras. The black X100s will come with matching lens hood, adapter ring, protective filter and leather 'ever-ready' case. Each will come in a presentation case with a numbered certificate encouraging buyers to use the camera. Beyond the color scheme and accessories, it will remain the same as the standard X100. Pricing hasn't been announced.

Press Release:

Limited Edition Black Fujifilm X100!

To celebrate the outstanding success of the X100, Fujifilm Corporation (President & CEO: Shigetaka Komori) are going to launch a limited edition black version of the camera. There will be 10,000 limited edition units sold worldwide.

Included as part of the X100 Black Premium Edition package is, a genuine leather ‘ever-ready’ case, a lens hood, an adaptor ring and a protective filter. Each package also has a card with a unique X100 Black Premium Edition number printed on it, identifying which of the 10,000 units it is. No more will be made once the initial stock run has sold out.

About the Fujifilm X100 digital camera

The X100 is a premium compact camera that features a bespoke Fujinon 23mm (135 equivalent: 35mm) F2 lens and 12 megapixel APS-C CMOS sensor, combining to deliver exceptional image quality.

The camera is also equipped with the world's first "Hybrid Viewfinder", which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF).  It incorporates cutting-edge digital functions, whilst offering the operability of traditional cameras with the aperture ring at the lens and the exposure compensation dial on the top plate.

Since its launch, the camera has been regularly singled out as outstanding and has won numerous awards such as the TIPA, EISA and Camera GP2011 Editors Award.

Comments

Total comments: 100
12
RobBurke
By RobBurke (Jan 11, 2012)

OK, but for this price, Fix the Firmware Fuji!

2 upvotes
digichick
By digichick (Jan 12, 2012)

This price seems to include all the accessories so it works out pretty much the same as the silver/retro model which I was poised to buy but really wanted it to look like the x10 (less obtrusive) so I'll wait for it to arrive in the UK...soon I hope!

Comment edited 35 seconds after posting
0 upvotes
newe
By newe (Jan 11, 2012)

Company is dead....what a price.

3 upvotes
Noksukau
By Noksukau (Jan 11, 2012)

10,000 = 'limited' edition?

2 upvotes
Aero Windwalker
By Aero Windwalker (Jan 11, 2012)

I agree. That's ridiculous.

0 upvotes
persiyan
By persiyan (Jan 11, 2012)

What do you consider a limited edition?

The X100 probably sold millions, 10k compared to millions is limited.

0 upvotes
Midwest
By Midwest (Jan 11, 2012)

Millions? Well, I think that is an optimistic estimate...

Comment edited 2 times, last edit 26 seconds after posting
3 upvotes
persiyan
By persiyan (Jan 11, 2012)

I was making a complete assumption based on high consumer demand, but as of September they sold 300k. So around 330k as of now could be a good estimate.

Comment edited 2 minutes after posting
0 upvotes
Murray McCulloch
By Murray McCulloch (Jan 12, 2012)

Any fixed number is limited. By contrast, an open-ended production run is not limited.

That said, I agree 10,000 seems too many to create a sense of rarity.

Comment edited 20 seconds after posting
0 upvotes
John W.
By John W. (Jan 12, 2012)

Well, Epson only made 10,000 R-D1 cameras and they are pretty rare as you don't see one of them every day !

0 upvotes
keffield
By keffield (Jan 11, 2012)

$1699 is the price.

0 upvotes
mpgxsvcd
By mpgxsvcd (Jan 11, 2012)

Great they made an exclusive camera even more exclusive. I actually think that making a "black" camera is a more useful thing than making a fixed prime lens camera.

I never understood what the apeal of this camera was in the first place. Atleast it looks good in black now.

2 upvotes
persiyan
By persiyan (Jan 11, 2012)

For one is has exceptional IQ compared to other APS-C cameras, exceptional ISO performance. It has a great lens, and by being fixed it is smaller and more compact than if it wasn't. It's good for anyone who only ever needs a 35mm, it's a great street camera, it is extremely quiet and unobtrusive, it is also not a huge intimidating monster. It has its quirks like the slow focusing, but great if you do lanscapes. And of course it's sexy.

4 upvotes
marike6
By marike6 (Jan 11, 2012)

A beautiful metal camera with excellent IQ: What not to understand?

0 upvotes
ejw07
By ejw07 (Jan 16, 2012)

ok i'll bite ...on second thoughts nah...am no sucker,,fixed len no way
wait for the new xpro , only wish is that they shoudl have made it FF

0 upvotes
daza
By daza (Jan 11, 2012)

now its look identical to my fuji x10

1 upvote
M Jesper
By M Jesper (Jan 12, 2012)

it does not.

0 upvotes
JPnyc
By JPnyc (Jan 15, 2012)

yes, it does.

1 upvote
luchs
By luchs (Jan 11, 2012)

Would be great if this edition (and the older) gets an upgraded firmware so the manual focus is actually usable to prefocus in dark.

Also nice to have would be the "Q Menu" on the RAW button. The letters "RAW" go away over time anway :-)

4 upvotes
persiyan
By persiyan (Jan 11, 2012)

I would also love for either the RAW or Function button to be able to do what that "Q" button does on the X-Pro 1.

2 upvotes
TOOBAD2
By TOOBAD2 (Jan 11, 2012)

THIS IS THE WAY IT SHOULD LOOK.

5 upvotes
persiyan
By persiyan (Jan 11, 2012)

I think the black makes it more modern and pro looking, but I still prefer the two tone retro look.

2 upvotes
noirdude
By noirdude (Jan 12, 2012)

it looks nice in black leather case with red color in the inside.. but i prefer the retro one.. with a pure black or dark brown leather case & strap.. it's more classic.. :)

2 upvotes
MichaelSpotts
By MichaelSpotts (Jan 11, 2012)

*low whistle*

0 upvotes
Total comments: 100
12