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Fujifilm produces limited edition of 10,000 black X100s

By dpreview staff on Jan 11, 2012 at 20:40 GMT

CES 2012: Fujifilm has said it will produce a Black Premium Edition of its X100 large sensor, fixed lens camera in a limited edition of 10,000 cameras. The black X100s will come with matching lens hood, adapter ring, protective filter and leather 'ever-ready' case. Each will come in a presentation case with a numbered certificate encouraging buyers to use the camera. Beyond the color scheme and accessories, it will remain the same as the standard X100. Pricing hasn't been announced.

Press Release:

Limited Edition Black Fujifilm X100!

To celebrate the outstanding success of the X100, Fujifilm Corporation (President & CEO: Shigetaka Komori) are going to launch a limited edition black version of the camera. There will be 10,000 limited edition units sold worldwide.

Included as part of the X100 Black Premium Edition package is, a genuine leather ‘ever-ready’ case, a lens hood, an adaptor ring and a protective filter. Each package also has a card with a unique X100 Black Premium Edition number printed on it, identifying which of the 10,000 units it is. No more will be made once the initial stock run has sold out.

About the Fujifilm X100 digital camera

The X100 is a premium compact camera that features a bespoke Fujinon 23mm (135 equivalent: 35mm) F2 lens and 12 megapixel APS-C CMOS sensor, combining to deliver exceptional image quality.

The camera is also equipped with the world's first "Hybrid Viewfinder", which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF).  It incorporates cutting-edge digital functions, whilst offering the operability of traditional cameras with the aperture ring at the lens and the exposure compensation dial on the top plate.

Since its launch, the camera has been regularly singled out as outstanding and has won numerous awards such as the TIPA, EISA and Camera GP2011 Editors Award.

Comments

Total comments: 100
12
jmeier
By jmeier (Apr 18, 2012)

If you make your purchases entirely on "spec sheet" reasoning, I'm sorry, but this camera just isn't for you... Find something else, leave it for someone who does like it and will know how to use it, not how it can automatically taylor itself to your particular needs... I'm guessing most of the negative comments have come from people who have never in their life enjoyed shooting film with a single focal length rangefinder, but for the most part (not all cases) have only shot in the digital age... There is a certain "magic" about images you create when you get more involved in the process (ie: moving your feet...). If you don't understand that, again I'm sorry..

0 upvotes
jmeier
By jmeier (Apr 18, 2012)

Ok folks, let's just say that some of us drive cheap cars, and some of us drive expensive cars... I for one am on the cheap side, but when I can afford something I like, I'll do it. The X100 Black LE was the best purchase I've made in a camera so far, and although some of you maybe don't care about the asthetics of your camera, I do. The camera works incredibly well, the detail is amazing, and as a professional, I find that any camera that makes you want to go out and shoot with it is a good one.

1 upvote
Phil Flash
By Phil Flash (Jan 20, 2012)

Call me crazy, but I prefer the chrome!

2 upvotes
turboalieno1971
By turboalieno1971 (Jan 19, 2012)

Lovely ^_^

0 upvotes
schaki
By schaki (Jan 18, 2012)

Kind of late. This camera should have been black in the very first place.

2 upvotes
snake_b
By snake_b (Jan 16, 2012)

Do these ones come with apertures that don't fail?

0 upvotes
JPnyc
By JPnyc (Jan 15, 2012)

Great move! Now every owner of a X10 can pretend to have a X100 Black Edition.

1 upvote
JPnyc
By JPnyc (Jan 15, 2012)

Wow! Another 'black series'? How innovative!

And hey DPR, what's the point of such useful information below this comment as: "Comment edited 5 times, last edit 8 minutes after posting" ? Damn, I just can't catch up with your smart editing software ...

Comment edited 6 times, last edit 8 minutes after posting
1 upvote
riknash
By riknash (Jan 14, 2012)

Wouldn't the X-Pro 1 be a better choice?

1 upvote
Don Simons
By Don Simons (Jan 13, 2012)

When did cameras first turn black? I was told it was for Press use way back. My old OM-1 was black and I loved the look but when it got scratched it showed up. Funny isn't it that mostly the natural colour of metal is silver and that of leather is brown but that is too ordinary for some of us. Excellent marketing, got their camera up in the news right on time for the CES. I love to see an adventurous company taking some risks, good luck to them.

0 upvotes
rusticus
By rusticus (Jan 13, 2012)

awesome - I buy :)

0 upvotes
skeezix
By skeezix (Jan 13, 2012)

The retail on the regular X100 is $1,200 USD. If you add the accessories from the retail price list they are including about $400-$450 USD worth of accessories, so premium for the black paint job is about $50-$100. For someone that wants all the accessories, I think they know the target market and it will probably sell well.

0 upvotes
noss
By noss (Jan 13, 2012)

so nice, just like in silver :))

0 upvotes
mdava
By mdava (Jan 13, 2012)

Surely 10,000 units is not a *limited* edition in any meaningful sense of the word.

How many X100s have been sold in total so far?

3 upvotes
noss
By noss (Jan 13, 2012)

yes :D it means there will be no 10,001th piece

0 upvotes
rusticus
By rusticus (Jan 14, 2012)

i think 125.000

0 upvotes
snackwells
By snackwells (Jan 14, 2012)

Likely the vast majority of buyers seriously contemplating this camera would have already bought one, or will be holding out for the X-Pro1.

Meaning 10,000 units of a "limited" edition may turn out to be 10,000 units too many!

Comment edited 2 minutes after posting
0 upvotes
JPnyc
By JPnyc (Jan 15, 2012)

maybe these are the 10,000 units which already came back to be refurbished.

3 upvotes
StephenMcCloud
By StephenMcCloud (Jan 13, 2012)

A sucker born every minute ...

0 upvotes
DenWil
By DenWil (Jan 13, 2012)

If I had any use for an X100 I would buy the black version. It looks terrific.

0 upvotes
SF Photo Gal
By SF Photo Gal (Jan 13, 2012)

I got some black Sharpies! How much will you pay me?

2 upvotes
chopsteeks
By chopsteeks (Jan 12, 2012)

Anyone knows of a paint place that will paint my x100 black ? How much ?

0 upvotes
noss
By noss (Jan 13, 2012)

...at digitalrevTV... http://www.youtube.com/watch?v=qik-N21nYN8 :D

0 upvotes
Marty4650
By Marty4650 (Jan 12, 2012)

This is pure marketing genius.

Fuji has just discovered a way to move 10,000 X-100s at a price well above the standard list price! But lets face it... they really missed the boat with the price. A $500 premium that includes a nice case and hood just isn't enough. They should have priced the special edition around $3,000.

To be fair, Leica invented the technique, but you have to give Fuji credit for seeing a good thing and getting on board. I suppose we will next see a "Titanium Edition" and a "Safari Edition" too.

Maybe Pentax could learn from this and issue a "very limited edition" of 100,000 Pentax Qs? It has to be worth a shot....

Comment edited 3 minutes after posting
2 upvotes
rusticus
By rusticus (Jan 13, 2012)

Pentax Q ????

0 upvotes
JOAimgs
By JOAimgs (Jan 12, 2012)

...Another object of desire -yes, thank you please!

0 upvotes
Digart
By Digart (Jan 12, 2012)

Next, FujiFilm will release 10,000 units covered with Alligator hide! Watch out Leica! :)

1 upvote
GarageBoy
By GarageBoy (Jan 12, 2012)

So much less cheap looking than the 1970s low end range finder "chrome". Will definitely appease the hipsters (sorry, street shooters)

0 upvotes
Irakly Shanidze
By Irakly Shanidze (Jan 12, 2012)

LOL, I hope that the black paint job will make the lens more contrasty :)))

1 upvote
AbrasiveReducer
By AbrasiveReducer (Jan 12, 2012)

If it's like the black on my X10, it's a nice "wrinkle finish" paint job. Nothing wrong with that but it's nothing like Leica black chrome let alone their black enamel. Personally, I want a limited X10 in rose gold, with a German Zeiss lens that's actually made by Cosina in Japan.

0 upvotes
rusticus
By rusticus (Jan 13, 2012)

Fujinon-Lens is better :)

0 upvotes
Sumicron69
By Sumicron69 (Jan 12, 2012)

Wait a minute you can't even buy the orignal version! Or maybe you can now.
I stopped trying months ago. Another camera company got the money I had set aside for the X100. Yawn..... pass!

2 upvotes
Mescalamba
By Mescalamba (Jan 12, 2012)

This will be with working AF and MF? Then it would be worth it. :)

0 upvotes
whtchocla7e
By whtchocla7e (Jan 12, 2012)

For only $1700, this wonderful camera comes in stylish black and matching accessories.

But that's not all ladies and gentlemen! If you order this wonderful set before the end of this commercial, we will throw in the 'sticky aperture blades' absolutely FREE! In black!

*(the sticky aperture blades will be shipped separately from your order and may arrive with a 2-week or 500-exposure delay)

5 upvotes
rusticus
By rusticus (Jan 12, 2012)

they buy a different brand ;)

I Love FUJI - X100, X10 . . .

0 upvotes
mike kobal
By mike kobal (Jan 12, 2012)

and the most exciting news, Fuji is about to announce partnership with Gucci, we will finally be able to carry it in style

0 upvotes
raylob
By raylob (Jan 12, 2012)

With those numbers it is not that limited! 1000 might be a more realistic number. Don't muddle up Limited for exclusive.

0 upvotes
Jens_G
By Jens_G (Jan 12, 2012)

Aimed squarely at hipsters and fashionistas

0 upvotes
Rriley
By Rriley (Jan 12, 2012)

street shooters

0 upvotes
Calvin Chann
By Calvin Chann (Jan 12, 2012)

Should have done it on day one. I may have bought one.

1 upvote
Jakubo
By Jakubo (Jan 12, 2012)

still nothing will beat sigma burl wood limited edition...

7 upvotes
John Bean (UK)
By John Bean (UK) (Jan 12, 2012)

Fuji seems to be following Leica's marketing tactics, which given where that has taken Leica this doesn't seem to be a smart move. Time will tell.

Personally I prefer the aesthetics of the original (I have one) but in any case I certainly wouldn't pay a premium for a "limited" edition whatever the colour - it's just a camera for goodness sake.

7 upvotes
HeezDeadJim
By HeezDeadJim (Jan 12, 2012)

How dare you say that some cameras are asking for a premium just for cosmetic upgrades! My Leica D-Lux 5 has more style the the near identical Panny LX 5, so of course it demands a higher price!

I pay for those bragging rights...

Comment edited 49 seconds after posting
1 upvote
AbrasiveReducer
By AbrasiveReducer (Jan 12, 2012)

I left after the Jesse Owens limited edition Leica (nobody remembers it but it did exist). Being that that Germany had not given Owens an especially warm welcome, this seemed like an odd product tie-in. As for the black X100 I assume its to give the camera a little more life what with the interchangble lens coming.

0 upvotes
atakomba
By atakomba (Jan 12, 2012)

Slow AF,astronomic price.. Shame on you Fuji

sticky blades problem?_ they newer recognize, not a single word about

2 upvotes
BelDDB
By BelDDB (Jan 12, 2012)

went away from this simply the price is not justified

0 upvotes
photo perzon
By photo perzon (Jan 12, 2012)

Interested to see if a single black unit develops sticky blades

0 upvotes
Hansplast26
By Hansplast26 (Jan 12, 2012)

maybe the black paint causes the body to get warmer and the grease to drip onto the blades and becoming sticky. possibly the sensor will produce more noise as well.

0 upvotes
billyf
By billyf (Jan 12, 2012)

10,000 pieces, can we call it "Limited"?

4 upvotes
expoboy52
By expoboy52 (Jan 12, 2012)

I agree. I wonder how many total units have been sold?

0 upvotes
tkbslc
By tkbslc (Jan 12, 2012)

I think it looks better in black, but no way in hells I would pay more than $10 extra for it.

0 upvotes
jon404
By jon404 (Jan 12, 2012)

Next year, the Sakura model, cherry-red, limited production run of...

Year after, the Mary Kay model, soft pink, limited production run of...

Isn't marketing a kick.

1 upvote
cyainparadise
By cyainparadise (Jan 12, 2012)

Guess that explains that rusty red (or is it just rusted out) Yugo you drive around in. Nothing wrong with marketing a limited edition model. Leica has been doing it for years, and some people have a large collection of these models.

0 upvotes
Marty4650
By Marty4650 (Jan 12, 2012)

Would it be too much to ask for a "Hello Kitty Special Edition?"

0 upvotes
Sosua
By Sosua (Jan 12, 2012)

Gosh, thats beautiful, wish the X pro 1 (not that it isn't a nice looking camera in its own right) was this size and style, although I guess the variable magnification OVF required some change.

1 upvote
EduardoJB
By EduardoJB (Jan 12, 2012)

This is exactly what happens when a restyling of a car model in imminent. Now with the X-Pro 1, something had to be done to keep selling the X100. Good Luck Fuji. BTW, I own an X100 and an X-10, so this is not a derogatory comment, but it seems to me that it will be harder for Fuji to sell the X100 from now on, and the lack of a 35mm (equivalent) in the three first lenses for the X-Pro seems to be part of the strategy too.

3 upvotes
straylightrun
By straylightrun (Jan 12, 2012)

The x100 still has some advantages over the XPRO. It has a built in flash, silent leaf shutter and it's 'pancake lens' makes it significantly smaller than the XPRO.

3 upvotes
ygdy
By ygdy (Jan 12, 2012)

They also have a different price, the X-Pro 1 being substantially more expensive

1 upvote
JPnyc
By JPnyc (Jan 15, 2012)

" BTW, I own an X100 and an X-10" >>> LOL !

0 upvotes
love_them_all
By love_them_all (Jan 12, 2012)

They are using the word bespoke blindly. Although the lens is specialy made for the camera but it is still a mass production item with one is exactly like the next in the production line. Not true bespoke at all. The marketing people really need to stop abusing the English language by changing meaning on words.

0 upvotes
cyainparadise
By cyainparadise (Jan 12, 2012)

Why is it an abuse? If Fujifilm is only going to do a limited number of the cameras in black, then it's not an abuse. Since these camera has a special serial number or a number indicating its number in the run, it is a limited edition. Plus, the limited edition cameras get a special leather case. Just because you're not into special, or limited edition model, preferring a run of the mill model, that doesn't mean others don't like them. Especially the Japanese market. Do you only buy black or white T-shirts? Or, do you like them with a little color/design to set yourself apart from everyone else. Maybe you would have been happy to have lived in China when everyone wore their Mao jackets and caps?

0 upvotes
straylightrun
By straylightrun (Jan 12, 2012)

-

Comment edited 32 seconds after posting
0 upvotes
M Jesper
By M Jesper (Jan 12, 2012)

Actually you get more than just the leatherette, it seems you get a whole box with accessories: http://photorumors.com/2012/01/11/fujifilm-x100-black-premium-edition-camera-at-ces/

Comment edited 12 seconds after posting
0 upvotes
M Jesper
By M Jesper (Jan 12, 2012)

If you ask me, i would pay extra for the chrome version in a brown case if the black version was the regular one, but this does not look good to me at all. Tho i do like special editions with extras.

0 upvotes
GuardianFlash
By GuardianFlash (Jan 12, 2012)

I actually like last year`s look better. More classic.

4 upvotes
Funduro
By Funduro (Jan 12, 2012)

It's not bad looking in black. I still would get the metal finish retro look without question. I'm not in the market for another digicam right now, buying 2.4K lens, new tripod and gimbal head.

avatar by Steve McCurry.

2 upvotes
Josh152
By Josh152 (Jan 12, 2012)

This is actually a smart move IMO. Fuji must know that most of the people who found such niche cam like X100 appealing have already bought one by now if they were going to. Of the people who find it appealing but haven't bought one yet, a good percentage probably just didn't like the silver color. Now Fuji can pick up those sales too and at even higher profit margin.

Comment edited 47 seconds after posting
0 upvotes
dtmoody
By dtmoody (Jan 12, 2012)

oooh, ahhhh... I like. but nope.

2 upvotes
Keith
By Keith (Jan 12, 2012)

Looks much better in black, but........ I won't buy it!

0 upvotes
Mr Fartleberry
By Mr Fartleberry (Jan 11, 2012)

Was the regular colour pink like all the other CES cameras?

3 upvotes
graybalanced
By graybalanced (Jan 11, 2012)

Interesting Fuji strategy...digital cameras, even nice ones, are low-margin commodities now. So they differentiate based on exclusivity to create a high-margin product. I wonder if it's working.

0 upvotes
Richard Murdey
By Richard Murdey (Jan 11, 2012)

List price is 160,000 yen, currently retailing at 144,000 yen for preorders. A new silver X100 will set you back 86,500 yen, but the extra accessories add 13,000 or so.

The premium for "black" and "limited" and "not available yet" is about 45,000 yen.

0 upvotes
Murray McCulloch
By Murray McCulloch (Jan 12, 2012)

"Not available yet" doesn't carry a premium... it's all for "limited". In fact if it sells well, the price will rise after release, as the stocks dwindle. So "not available for much longer" will carry a premium. :)

0 upvotes
noneyabidnis
By noneyabidnis (Jan 12, 2012)

what is a Yen and how do I get 144,000 of them?

0 upvotes
J. Qian
By J. Qian (Jan 12, 2012)

Ten thousand copies are not a limited edition number, IMO

1 upvote
slncezgsi
By slncezgsi (Jan 11, 2012)

Looks good indeed. But I somehow feel that the X100 should have been black to begin with. But if the color is the only real change relative to standard X100 I would pass (not that X100 is a bad camera, but would deserve a few fixes)

0 upvotes
Total comments: 100
12