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Olympus releases VR-340 mid-range 10x compact superzoom

By dpreview staff on Jan 10, 2012 at 03:00 GMT

Pre-CES: Olympus has released the VR-340, an affordable 10x compact superzoom. It features a 24-240mm equivalent zoom and stands out from most of today's other Olympus announcements by being based around a 16MP, stabilized CCD sensor. It also offers a very respectable 460k dot LCD despite its recommended selling price of $149.

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Press Release:


CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you’re out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340’s 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life’s most important moments, like births or weddings.

The Olympus VR-340 includes all the technology you’d expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.

Add style and artistic flair to your photos with nine Magic Art Filters that work with videos and still photos alike. The new Beauty Make-up mode enhances the look of faces in your shots. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones and morph your subjects to give them a cover-model look.

A simple, one-touch button allows you to record video clips with amazing clarity in high-definition, right from your camera. With sophisticated AF tracking, you can have confidence in capturing fast moving subjects like kids & pets. Simply preview and share all of your images on the Olympus VR-340’s large 3.0-inch, high-resolution LCD for proof that this camera’s beauty is more than skin deep.

*35mm camera equivalent.

U.S. Pricing and Availability

The Olympus VR-340 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $149.99 (Available in white, silver, black, purple and red).

For a complete list of specifications, visit the Olympus website:

Olympus VR-340 specifications

Body type
Body typeCompact
Max resolution4608 x 3456
Other resolutions3264 x 2448, 2560 x 1920, 2048 x 1536, 1600 x 1200, 1280 x 960, 640 x 480
Image ratio w:h4:3, 16:9
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
ISOAuto, High Auto, 100, 200, 400, 800, 1600, 3200
White balance presets5
Custom white balanceNo
Image stabilizationSensor-shift
Uncompressed formatNo
File format
  • JPEG 2.3
Optics & Focus
Focal length (equiv.)24–240 mm
Optical zoom10×
Maximum apertureF3.0 - F5.7
  • Contrast Detect (sensor)
  • Multi-area
  • Tracking
  • Single
  • Face Detection
Digital zoomYes (4x)
Manual focusNo
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenNo
Screen typeTFT Color LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed4 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Program AE
Scene modes
  • Portrait
  • Beauty
  • Landscape
  • Night Scene
  • Night + Portrait
  • Sport
  • Indoor
  • Candle
  • Self Portrait
  • Sunset
  • Fireworks
  • Cuisine
  • Documents
  • Beach & Snow
  • Pet
  • 3D
Built-in flashYes
Flash range4.80 m
External flashNo
Flash modesAuto, On, Off, Red-Eye, Fill-in
Drive modes
  • Single
  • Continuous
  • Self-timer
Self-timerYes (2 or 12 sec)
Metering modes
  • Multi
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (30,15 fps), 640 x 480 (30, 15 fps), 320 x 180 (30,15 fps)
FormatMotion JPEG
Storage typesSD/SDHC/SDXC
USB USB 2.0 (480 Mbit/sec)
WirelessEye-Fi Connected
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-ion rechargeable LI-50B battery & charger
Weight (inc. batteries)125 g (0.28 lb / 4.41 oz)
Dimensions96 x 57 x 19 mm (3.78 x 2.24 x 0.75)
Other features
Orientation sensorYes
Timelapse recordingNo

Additional images

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Discuss in the forums


Total comments: 3
By Lights (Jan 9, 2013)

Picked one up on sale for 79.95 USD. Good zoom range and sharp pics in good light. Very small for pocketability. Not so hot at high ISO, except for small photos, since the noise reduction seems pretty aggressive at over 400. Pretty good IQ for a reasonably priced small camera in good light. Wonderful at ISO 100 for what it is. Lack of manual controls means a bit of trickery involved to get certain shots, but then haven't explored all the scene modes etc. I'm not a big fan of art filters, but do like the 'pinhole' one. Wished it had a B&W option, but of course easily converted in PP. Neat little camera for the money, oh yeah, a metal body!

By tomservo33 (Aug 14, 2012)

Picked one up on sale, paid $110. So far, great little camera with a reliable JPEG engine, nice saturated colors, accurate auto WB, right amount of sharpening. I don't use most of the Art filters but a couple are pretty cool, sparkle and vivid. The Video recording is good too, however the MotionJpeg encoding is too bloated and you cant zoom when filming, not a big deal, so I convert all the vids later to MP4 for TV watching. The zoom range is excellent and with a mini-tripod or a good rest, very sharp at 10x! So, the dual IS works well handheld even at 5x. Focus is good in low light, at room range but shot to shot time is a little slow if you recompose (2sec) Super Macro mode is where this camera shines, but you will be very close to the target, 1cm, so bugs may get spooked. Still, fun to use and great colors outdoors. This is a camera that you can toss in a pocket and have with you all the time, and not have the worries that you would with a high end P&S or a PEN type camera.

Francis Carver
By Francis Carver (Jan 12, 2012)

Good for the price, certainly, especially with the 24-2400mm zoom. But I am wary of CCD sensors -- how about those nasty green or purple vertical streaks caused by on-screen or off-screen bright lights/hotspots?

Motion JPEG video -- inetresting. Max. 720p30 video -- got it. Again, for the money being asked, this is a real deal.

Total comments: 3