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Leica has announced that it is in discussions with Sir Jonathan Ive - chief designer at Apple - about designing a unique, one-of-a-kind version of its new M rangefinder. In a statement to the British Journal of Photography, Leica has confirmed that the intention is for the resulting camera to be auctioned for charity in summer 2013.
According to Leica, the unique, Ive-designed M rangefinder will be auctioned in summer 2013 with proceeds going to Reporters Without Borders, a charitable organization dedicated to fighting censorship and supporting journalists around the globe. Sir Jonathan Ive is one of the most well-known industrial designers in the world, and is responsible for the design of some of Apple's most iconic products, including the iMac and iPhone. What do you think an Ive-designed M will look like? Let us know in the comments.
'Leica Camera AG is currently in discussions with Sir Jonathan Ive, senior vice president of Industrial Design at Apple Inc., about designing a single example of the new Leica M. The auction will be organised by Bono, vocalist of the rock band U2. The proceeds from the auction will go to those whose work Leica particularly wants to support: reporters in parts of the world afflicted by war and crisis'.