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Panasonic announces Lumix G X 35-100mm F2.8 fast telezoom

By dpreview staff on Sep 17, 2012 at 11:01 GMT

Photokina 2012: Panasonic has formally announced the Lumix G X 35-100mm F2.8 lens, a fast telephoto zoom for Micro Four Thirds cameras such as the co-announced DMC-GH3. The metal body is dust- and splash-proof to match the GH3, and both zoom and focus are internal. The lens also features 'Power OIS' optical image stabilization, and uses Panasonic's Nano Surface Coating to minimize flare and ghosting.

Press release:

The LUMIX G X 35-100mm F2.8: Panasonic’s new bright, precise and weather sealed zoom lens in a high quality compact aluminum body

 Panasonic Lumix G X Vario 35-100mm F2.8 OIS

17th September, 2012– Panasonic has today launched a new addition to its LUMIX G Digital Single Lens Mirrorless (DSLM) range, the H-HS35100 - an X series 35-100mm F2.8 compact zoom lens. Designed for compatibility with the Micro Four Thirds System, the elegant metal body means the LUMIX G X 35-100mm lens is bright and precise delivering outstanding quality. Ready for adventure, the LUMIX G X 35-100mm lens is weather sealed – dustproof and splashproof – so you can always capture the action in a dusty desert or sailing the Seven Seas.

With a maximum aperture of F2.8 available throughout the entire zoom range, the LUMIX G X 35-100mm lens will provide exceptional detail even in low light situations. Beautifully warm shots are possible with the exceptionally shallow depth of field, giving you incredible creative control over background blur – perfect for portrait photography.

Giving photographers and videographers a powerful and versatile tool, the LUMIX G X 35-100mm perfectly complements the LUMIX G X 12-35mm lens so your kit bag is ready for any scenario. Continuing to deliver the outstanding high-quality of the LUMIX G series, the LUMIX G X 35-100mm and LUMIX G 12-35mm lens are the ideal fit for the new LUMIX GH3 – premium quality, weather sealed and ready for action.

The lens incorporates Panasonic’s Power O.I.S. optical image stabiliser, which makes it easy to shoot extremely clear photos even in low-light situations - especially at high zoom - by suppressing the blur caused by handshake. For stunning clarity, the LUMIX G X 35-100mm lens is treated with Panasonic's Nano Surface Coating technology, minimising reflection across the entire visual light range (380nm-780nm) by applying the extra-low refractive index coating with nano-sized structures on the surface of the lens.. This significantly reduces the amount of ghosting and lens flare.

The LUMIX G X 35-100mm F2.8 is the latest addition to Panasonic’s LUMIX G microsystem, which includes the world’s largest range of Micro Four Thirds lenses and accessories, making sure you have the right set-up to capture every moment.

Panasonic Lumix G X 35-100mm F2.8 specifications

 Focal Length  35-100mm
 Focal length (35mm equivalent)  70-200mm
 Diagonal Angle of View  34° - 12°
 Maximum Aperture   F2.8
 Minimum Aperture   F22
 Lens Construction  • 18 elements in 13 groups
 • 2 ED elements, 1 UED element
 • Nano Surface Coating
 Image stabilisation  Yes (POWER O.I.S.) 
 Minimum focus distance  0.85m / 2.8ft 
 Maximum magnification   0.1x / 0.2x (35mm camera equivalent) 
 Aperture Type  7 diaphragm blades (rounded)
 Filter Size  58mm
 Max. Diameter  67.4mm / 2.7in
 Overall Length  99.9mm / 3.9in 
 Weight  Approx. 360g / 12.7oz 
 Mount  Micro Four Thirds
 Standard Accessories  Front and rear caps, hood, storage bag
I own it
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Discuss in the forums


Total comments: 35
By goshigoo (Sep 28, 2012)

I wonder who is going to spend $1000+ for the 2 new f/2.8 Lenses
I think it is more reasonable @ $600-$800 for both lenses....after all glasses it need is virtually the same as making f/5.6 lenses in FF

By HDF2 (Sep 22, 2012)

For those who can read Spanish, here is a link to a review of the lens hooked up to a Panasonic GX1.,1_9106

By peevee1 (Sep 20, 2012)

360 g vs 1490 g. Nice. But the price must be commensurate, not trying to pretend it is FF. Alas, Pana is crazy.

Francis Carver
By Francis Carver (Sep 19, 2012)

Wow, this thing only has a 2.85x zoom range. I thought that the advantage of small image circle M4/3 lenses are that they can be more powerful than those designed for the larger image circle APS-C, Super 35, and full-frame 135 sensors.

What does this Panasonic lens has that one cannot already get in an other lens for an APS-C, Super 35, or FF sensor camera? No clue what Panny is going to be charging for it, I bet it won't be particularly cheap.

Hard to believe that the lens is missing distance/witness markings entirely on its focus ring. No can't do manual focus, at least not by setting the subject distance on the lens.

Are all M4/3 lenses are like this one?

Jay Jenner
By Jay Jenner (Sep 19, 2012)

Its a small zoom range. If you want a big range then its available on m4/3 with the Olympus 14-150 for instance. From what I can tell this is a very compact and powerful lens, in terms of light gathering and accuracy at its given focal range compared to anything else on the market.
"Are all M4/3 lenses are like this one?"
No, they are not. That's the point.

Comment edited 22 seconds after posting
By AndyGM (Sep 19, 2012)

> What does this Panasonic lens has that one cannot already
> get in an other lens for an APS-C, Super 35, or FF sensor
> camera?

It is not about what is has... it is about what it doesn't have. Which is size and weight. These focal lengths give you the same angle of view as 70-200 on full frame. And yes, there are lenses of those focal lengths from all the DSLR makers. But they are HUGE in comparison. And no-one complains about a 2.85x zoom range with them either, so why the hell are you?

All m43 lenses are "focus by wire", the focus ring isn't mechanically connected, so there are no "end stops". Which means any markings would get out of alignment the first time you used it. The camera reports current focal length in the viewfinder.

If you didn't know this stuff, where have you been for the last 4 years? Hello? There is a revolution going on in the camera world, and its called Mirrorless. Learn.

Comment edited 2 times, last edit 1 minute after posting
john Clinch
By john Clinch (Sep 19, 2012)

Surely it has the same zoom range as all the 70-200 f2.8 equivalants?

For light gathering its like a 70-200 full frame f2.8 but about 1kg lighter

It would be impossible to focus a lens like using a distance scale on the side and why would you want to. Its not like a wide lens where you might do some sort of hyper focal stuff

By joejack951 (Sep 19, 2012)

DOF-wise it's like a 70-200 f/5.6 on full frame which would be a terribly unexciting lens, but likely far cheaper than this 35-100.

1 upvote
By J4Hug (Sep 18, 2012)

They might have launched it but when will it appear in the shops? I can hardly wait...:)
.... to complete my bag, I would really have liked something like the ZD50-200, however having used the 12-35 f2.8 I will certainly get the 35-100 even though it is a bit short!

By Higuel (Sep 18, 2012)

it's a shame people in m4/3 don't think more out-of-the-box like Olympus did with the f2.0 lenses, why such a short zoom? this is NOT 135format! Things ARE DIFERENT, and they should take the oportunities to make them BETTER by using the smaler format advantages!!!
But they mostly keep going to the SAME OLD VALUES, like 2.8Xzoom etc etc.

Comment edited 45 seconds after posting
Jay Jenner
By Jay Jenner (Sep 18, 2012)

Whats the problem? The f2.0 lenses are fantastic but really an exercise in engineering excellence and are extremely heavy and expensive. This has a good usable range and is small bright and light. What's not to like? Sure there are 4x and 5x zooms around but something will be compromised once you start getting past 3x
The new Panasonic f2.8s sound ideal.

By audijam (Sep 18, 2012)

exactly...what's the problem?! this lens is fantastic

Francis Carver
By Francis Carver (Sep 19, 2012)

Higuekl, give it up. EVERY LENS ever designed for M4/3 is a fantastic engineering accomplishment, apparently. Even if it is a 2x zoom range kens with an F5.6 maximum open iris. Oh well, whatever.

I guess if you need better lenses with more chutzpah, there is no going around the fact that you need to think in APS-C or FF 135 formats.

john Clinch
By john Clinch (Sep 19, 2012)

Expert on optical design are we. If you take a 200-70 zoom and shrink it you get this.

If you can make f2 35-100 for this format you can make a 70 200 for f2 for full frame. All you need to do is scale it up

But as MFT is about light lenses making this lens heavy and f2 would IMHO be missing the point

Jay Jenner
By Jay Jenner (Sep 18, 2012)

Oh my, this looks fantastic. At last the hardware is becoming available for me to seriously consider going m4/3. At the mo I have an E3 along with the ZD 12-60 and ZD 35-100 and I find that 35-100mm is such an excellent focal range. The Zuiko lens is of course one of the best zooms ever produced but we pay dearly for this in cost, size and weight. In fact it weighs in at 1650g and that is without the tripod adaptor. As opposed to 360g!
As a result it does got get taken out as much as I would like. Maybe this lens is not as stunning optically, but I am sure I could live with it. And its only constant f2.8 instead of f2.0 - again I could live with that.
Coupled with the 12-35mm its the basis of a heck of a good travelling and studio system.
I have yet to find a m4/3 body to fall in love with though. The OMD is a little too dinky for me. Lets hope that Olympus follow it up with something else as promised/rumoured.
And then I just need to find some way to afford it all :(

Thomas Tien
By Thomas Tien (Sep 18, 2012)

I own both Panasonic GX1 and Olympus OMD-EM5 w/ 14/2.5, 20/1.7, 45/1.8, both camera are nice w/ good IQ (for its small sensor size), but I will not invest anymore of my hard earn money on M3/4 systems for one good reason, "the price for M3/4 lenses are just way too high", YES, it's small and weight less, but the small sensor just can't compete with a FF camera, while the price of FF cameras are getting much more reasonable, I don't see a future on M3/4 systems.

1 upvote
By njb311 (Sep 18, 2012)

Hi Thomas, I'm not sure I agree that lens prices are way too high.

I'm selling out of FF and going m4/3 or Fuji X. My 100 macro got £600, the new m4/3 Oly 60 macro will be $500 (£400?), and my Zeiss 50/1.4 got £400, and the PanaLeica 25mm/1.4 will be £450ish. I was surprised how much some lenses cost (e.g. 12mm Oly), psychologically I expected smaller should mean cheaper. But if the lens quality is *similar*, then there's no reason the cost should be so different.

FF and m4/3 are different in many ways but while m4/3 will never render like FF, at least the sensors are improving rapidly so next year's m4/3 IQ may better last year's FF.

So the question to me is, at what point is m4/3 good enough? You may give up too soon, then again I may buy in too soon. But lenses outlast bodies so I'm prepared to invest because I *do* see a future for m4/3.

Regardless; even if FF bodies are getting cheaper, lenses definitely aren't!

By TheLazyDragon (Sep 18, 2012)

Very tempting.... I'm planning on getting the 12-35 first, and if that lives up to expectations, then the 35-100...

Much more portable, and cheaper, than going 24-70 F2.8 and 35-200 F2.8 IS with Canon...

Red G8R
By Red G8R (Sep 17, 2012)

There must be a new body in the works to go with these expensive lenses.

By jppentax (Sep 17, 2012)

the body must be called gh3

1 upvote
By kayone (Sep 17, 2012)

As he mentioned, the GH3, but these pair great with the Olympus OM-D as well

By flipmac (Sep 18, 2012)

Saw a dude w/ the 12-35/2.8 on an E-M5 at some festival last weekend, he loves that combo. Some day, I'll get both; if only I can find it locally.

By RHDan (Sep 17, 2012)

I love the 12-35 mm f2.8 lens. This will complete me.

By compositor20 (Sep 17, 2012)

someone announced a 28mm equiv tilt shift lens the other day...

Chaitanya S
By Chaitanya S (Sep 17, 2012)

other mirrorless camera systems are looking like garbage when compared to the the micro 4/3 systems due to sheer number of accessories and lenses available. Now all this system needs is are good tilt-shift lenses.

By compositor20 (Sep 17, 2012)

price at 1499 dollars in american store...

it is so lightweight! not even 400g

By DonTom (Sep 17, 2012)

I like this lens, but probably won't get it. Not when the new Olympus 60/2.8 macro lists for $499.
This will probably list at $1299 like the 12-35mm, which is getting up there.

1 upvote
By thx1138 (Sep 18, 2012)

No it is expected to be dearer than 12-35 at $1599. Nice lens but the mfd is very poor for a 100mm zoom lens.

The macro seems excellent value indeed and will be my next m4/3 lens if I don't jump ship.

Francis Carver
By Francis Carver (Sep 19, 2012)

Why do M4/3 lenses cost so much more than APS-C lenses do, and about the same as FF 135 lenses do?

I mean, a lens covering a FF 135 image circle will need at least twice the metal and twice the glass that what goes into one of these smallish M4/3 jobs.

Something does not add up all right here, I fear.

1 upvote
By WesternSage (Sep 19, 2012)

The Canon equivalent (70-200 F2.8) is $2200.00. Also the Canon is TWICE as long, and 4 TIMES heavier!
I would guess the Lumix 35-100 will be around $1500.00 or so.
And from looking at the lens tests of previous Lumix/Olympus offerings, the corner sharpness exceeds the full frame equivalents.
Lighter, smaller, sharper, cheaper, whats not to like?

By AndyGM (Sep 19, 2012)

To Francis.

Yes, a Canon EF or Nikon DX lens will have more glass. Much more. Hence they are 4 times heavier. But since the image circle thrown by an m43 lens has half the diameter, to get the same MTF-50 rating in Line Pairs/Picture Height, the lens has to be twice as sharp, optically much better than FF. If lenses for digital were still rated in LP/inch, you'd see that 43 and m43 lenses are much sharper, but then they have to be, its the nature of the beast.

The cost of something is not only determined by the volume of its materials. If your brain is not nuanced enough to understand this point, then I'm sure the m43 community would prefer you to stay away.

Tell me, how many EF or DX Zooms weight around 360g?

Comment edited 2 times, last edit 45 seconds after posting
Aleo Veuliah
By Aleo Veuliah (Sep 17, 2012)

Panasonic Lumix is launching superb lenses.

By mpgxsvcd (Sep 17, 2012)

When will this lens be available?

1 upvote
By Wickblau (Sep 17, 2012)

I heard about November ... can someone confirm?

By zamorac (Sep 17, 2012)

10cm lenght and 360g weight at 2.8 constant aperture... I hope IQ is worth the $$$. Compare that to Canon and Nikon 70-200 f/2.8 behemots...

Total comments: 35