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BJP looks at Instagram and what it means for professional photographers
The British Journal of Photography has published an interesting article on its website entitled 'The New Economics of Photojournalism: The rise of Instagram'. In the article, author Olivier Laurent addresses the significance of services like Instagram for photojournalists, and investigates how these photographers are adapting to a platform where interactivity and immediacy are paramount.
|According to photojournalist Matt Eich, Instagram is 'a fluid form of visual note-taking and allows a seamless interaction with an ever-expanding mobile community'. (photo: Matt Eich)|
Instagram was launched in 2010, and currently boasts more than 80 million users, who between them have shared around four billion images. The service is used by countless public figures including presidents, celebrities and media moguls, but it is also being increasingly adopted by professional photojournalists. The potential of the service was recognised very early on by National Geographic, who signed a brand partnership with Instagram within weeks of its launch. Since then, as Laurent explains, '[Instagram] has become an integral part of the magazine's operations, with professional photographers taking over NatGeo's feed of images, reporting instantly from their travels and photo shoots.'
The article is an interesting read, and addresses not only the positive potential of Instagram for photojournalism, but also outlines some of the longer-term concerns. Is Instagram more trouble than it's worth for a working photographer? Is it just a fad? And if it isn't, how should photographers manage concerns about privacy and copyright on such an 'open' medium? Click the link below to read the full article.