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Sony has announced the first in a series of 'PlayMemories' Camera Apps. These apps will be available to Sony owners with an account on the company's 'PlayMemories' web service and can be installed on the newly-announced Alpha NEX-5R. The Apps allow various features and capabilities to be added to the camera, including image processing and remote triggering options. The move comes as Sony expands the 'PlayMemories' service to make sharing images across its devices easier.
Camera Apps offer new, creative ways to create and share memories across multiple devices
SAN DIEGO, August 29, 2012 – Sony is expanding its PlayMemories family of digital imaging services and applications with the introduction of PlayMemories Camera Apps, the world’s first application download service that allows for on-demand install of camera functions and features to boost the overall imaging experience.
Sony is also adding several new enhancements to increase the connectivity and compatibility of PlayMemories, allowing users to more easily share, edit and enjoy digital photos and videos across a range of products from cameras, smartphones and tablets to Sony PlayStation®3 and compatible BRAVIA TVs.
Initially supported by the Wi-Fi enabled NEX-5R interchangeable lens camera, the PlayMemories Camera Apps service offers a variety of applications that expand camera functionality, allowing users to personalize their photographic experience and enhance their network connectivity. These include:
Sony also plans to introduce several other new apps including:
Additionally, directly downloadable utilities include:
New PlayMemories Camera Apps will be available beginning in October 2012.
Sony’s compatible BRAVIA TVs are now able to view photos and video posted on PlayMemories Online directly, expanding the breadth of devices capable of using the service.
This Android/iOS app simplifies video and photo transfers to smartphones or tablet devices from Wi-Fi enabled cameras such as the NEX-5R model. Additionally, while using the PlayMemories Mobile application in tandem with the “Smart Remote Control” camera app (as referenced earlier), consumers have the ability to remotely control the NEX-5R camera and new HDR-AS15 Action Cam (comes pre-installed with Smart Remote Control App) using their smartphone.
PlayMemories Studio makes organizing, editing and viewing videos and photos on PlayStation®3 as fun and intuitive as playing a game.
This application evolves with the brand-new ability to output images on Sony’s 4K televisions, which contain about four times more detail than full high-definition. Consumers can enjoy high resolution images taken by current digital cameras on Sony’s new BRAVIA XBR-84X900 4K LED TV.
Additional enhancements to PlayMemories Studio include easy content uploads to YouTube and PlayMemories Online.