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Nikon launches minuscule Coolpix S01 3x ultra-compact with 10MP CCD sensor

By dpreview staff on Aug 22, 2012 at 04:01 GMT

Nikon has launched the Coolpix S01, a miniature compact camera built around tiny 10MP sensor. The S01 uses a 1/3"-type CCD sensor - a size more commonly found in smartphones to allow it to offer a 29-87mm equivalent zoom in a device just 77 x 51 x 17mm in size (3.1 x 2.1 x 0.7"). It features a 2.5", 230k dot touchscreen and uses a built-in battery (rated at around 190 shots) and 7.3 GB of internal memory. It will cost around $179.99.

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Press Release:

NIKON’S NEW ULTRA-MINI CAMERA IS SMALL ON SIZE AND HUGE ON STYLE TO GIVE GORGEOUS IMAGES WHILE ON-THE-GO

The New COOLPIX S01 Complements the Modern Users Smart, Stylish and Trendy Personality

MELVILLE, N.Y. (August 22, 2012) – Today, Nikon Inc. announced the new COOLPIX S01, an ultra-compact camera that combines Nikon imaging technology, style and affordability into an ultra-mini camera body that’s easy to use. Its compact size makes the camera small enough to fit into a user’s pocket, so they can take it with them anywhere, whether spending a day on-the-go or a night out on the town.

The new COOLPIX S01’s attractive, beautiful styling screams to be seen and encourages users to carry it everywhere because of its small size. The S01 features a simple home screen and user interface with shortcut menus for quick operation to make it easy to capture incredible images and flattering portraits.

“The new COOLPIX S01 combines a stylish design and legendary Nikon image quality into a compact camera body for those users who love to easily capture stunning images,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Incredibly compact, the stylish COOLPIX S01 allows owners to always have a Nikon camera on hand while capturing their memorable moments.”

The COOLPIX S01 packs great image quality into an ultra-compact and stylish camera body, allowing users to be ready for fun and spontaneous shooting. Weighing approximately 3.4 ounces with an extremely small form factor (3.1 x 2.1 x 0.7 in.), the S01 is a versatile point-and-shoot that easily slips right into any user’s pocket. Stainless construction and processing prevents the glossy exterior from being scratched, while individual colors, such as Red, White, Silver and Pink, accent the fun and social personality of the user.

The COOLPIX S01 also features an easy-to-use touch-screen operation system. The new graphic user interface (GUI) offers an easy-to-tap four-segment home screen that streamlines operation. Even for first-time point-and-shoot users, various functions can be comfortably accessed through touch operation. By tapping a subject, the shutter is automatically released when focus and exposure are fixed while various image effects set prior to shooting can be applied to pictures. Additionally, simple in-camera retouching of photos can help the user relive their perfect memory. 

Easy Auto Mode helps users to reliably capture beautiful pictures with the COOLPIX S01. By simply framing the subject, the optimal scene mode and exposure are automatically selected according to the unique shooting situation. The user can rely on the camera’s auto operation even for night portraits or backlit subjects to enable smooth shooting in any scenario. Six applicable scene modes such as portrait, landscape, night portrait, night landscape, close-up and backlighting help the user flatter subjects in nearly any light.

Despite its tiny size, the camera benefits from quality NIKKOR optics, sporting a 3X wide-angle zoom NIKKOR lens (29 to 87mm, 35mm equivalent). A high-speed and accurate EXPEED C2 image-processing allows for fast use, but also yields vibrant colors and even skin tones in images. Additionally, a built-in Xenon flash ensures balanced exposures in low light conditions.

Price and Availability

The COOLPIX S01 will be available in September 2012 for a suggested retail price (SRP) of $179.95* in a variety of colors including Red, White, Silver and Pink. For more information about this COOLPIX camera and other Nikon products, please visit www.nikonusa.com.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

Nikon Coolpix S01 specifications

Price
MSRPSuggested retail price : $179.95
Body type
Body typeUltracompact
Sensor
Max resolution3648 x 2736
Effective pixels10 megapixels
Sensor photo detectors10 megapixels
Sensor typeCCD
ProcessorExpeed C2
Image
Custom white balanceNo
Image stabilizationUnknown
Uncompressed formatNo
File format
  • JPEG Exif 2.3
Optics & Focus
Focal length (equiv.)29–87 mm
Optical zoom3×
Maximum apertureF3.3 - F5.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
Manual focusNo
Normal focus range50 cm (19.69)
Macro focus range5 cm (1.97)
Screen / viewfinder
Articulated LCDFixed
Screen size2.5
Screen dots230,000
Touch screenYes
Screen typeTFT-LCD with Anti-reflection coating
Live viewYes
Viewfinder typeNone
Photography features
Exposure modes
  • Programmed Auto
Scene modes
  • Back Light
  • Close Up
  • Landscape
  • Night Landscape
  • Night Portrait
  • Portrait
  • Scene Auto Selector
Built-in flashYes
Flash range1.20 m
Exposure compensation±2 (at 2/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (30 fps), 640 x 480 (30 fps)
MicrophoneMono
SpeakerMono
Storage
Storage included7.3 GB
Connectivity
USB USB 2.0 (480 Mbit/sec)
Physical
BatteryBattery Pack
Battery descriptionBuilt-in Lithium i-on rechargeable EN-EL11 battery and charger
Battery Life (CIPA)190
Weight (inc. batteries)96 g (0.21 lb / 3.39 oz)
Dimensions77 x 52 x 17 mm (3.03 x 2.05 x 0.67)
Other features
GPSNone

Additional images

2
I own it
1
I want it
0
I had it
Discuss in the forums

Comments

Total comments: 90
12
ShutterAttache
By ShutterAttache (Nov 6, 2012)

I have been slightly keeping up with this camera, there are some likes and dislikes that i have to point out. i like its small size and the generous amount of built-in memory and i have seen some actual pictures taken with it and its pretty much on par with most updated smart phone cameras, it even shoots 720p video, i didn't like the fact that the black color was not offered despite the fact that when this camera was announced a black version was displayed as well, also they could have made it a regular non-touch screen and added a simple 4-way direction pad and a couple of other buttons on the back and the price is a bit high for a camera bearing a cell phone image sensor..... oh and while we are on the subject they could have lowered the megapixels because the 10mp that it has now may be hurting the image quality a bit, i think 5 or 8 would have been enough. this camera had the potential to be a great street camera but nikon missed the chance to make a big impact with a small camera

0 upvotes
ShutterAttache
By ShutterAttache (Nov 6, 2012)

there's also a few other things that i forgot to point out above, it has a nikon proprietary usb plug and if you look towards the edges of the images taken with the camera you will see a blurring effect witch i think its cause by whatever cheap lens they used and possibly nikon stuffing 10MP into such a small sensor, or maybe the images are being upscaled in camera to simulate a 10MP image. oh and a bit of warning, do not think for a second that the sample pictures on nikon's website are taken with that camera, i suspect they used one of their mid-ranged P&S for the sample images. but other than all that i have said, this camera has a place on the market and if and when the price go down i will get one myself just to have a camera on hand all the time its just that right now the price is a bit high and its because there are a few features that could have been left off like the touch screen and the high MP count but other than that its a cheap camera that only wants to be a camera.

0 upvotes
Doug
By Doug (Nov 5, 2012)

http://www.dpreview.com/galleries/8459952072/photos/2302795/s01-beamer-bri-g I uploaded 1st takes, today.

0 upvotes
tlatte
By tlatte (Nov 3, 2012)

Hi, I'm new here but came to this forum because I assume you are all digital photography experts and I could use some guidance! I see plenty of postings, but it looks like only a couple of you have actually used this camera? I'd like to know what the quality of the photos is compared to a camera phone when it comes to printing them or having a book made. I love photos of my vacations but hate being a slave to hauling around a camera to the beach, amusement park & sightseeing. I'm definitely not a fanny pack or back pack person so it has to fit in my small to medium size purse. A camera phone just isn't good enough and I'm hoping there is a fairly decent option out there. You will most likely laugh but I'm currently using an old clearance Olympus FE-210 because the size is small but I miss most of my shots due to the AA batteries going dead all the time and the delay between pressing the shutter and the picture actually taking. Do you have suggestions for a vacation camera 4 me?

0 upvotes
Doug
By Doug (Nov 1, 2012)

I noticed there is a sensor directly behind the lens.

0 upvotes
Anangeli
By Anangeli (Oct 16, 2012)

I think you are all confused. From the ads, this seems to be an accessory to shoes and dresses. Plus, it takes pictures. It appeals to people that are not interested in photography but would like to pretend they know. The pictures I have seen are not bad. But the pricing is wrong. I think I will buy one when it goes down tho throw it in my purse and have it ready for grand daughter photos. It comes in different colors to match any teenager's garments. As they will say, Cool! It has a flash so the objection that it would not be good indoors is null. They want to catch every range of the population with a Nikon and I think that as a product it is right. Not the best, but for some it will be. Myself included and I have a T2i, a NEX 5n and A Nikon D70 with an assortment of lenses. Why take any of those to Disney World when I can take the S01? Novelty plus brand name is the key. This way Nikon is kept in your field of vision for a while.

Comment edited 2 times, last edit 1 minute after posting
0 upvotes
BillCZ3
By BillCZ3 (Oct 14, 2012)

I think some of you are missing the point. I am an avid cyclist and enjoy taking pictures. I need a very small camera that will fit in my cycling jersey. I have been using a Sony Cybershot U30. It is a very small, 2 megapixel camera that takes terrific outdoor pictures. But it it has a fixed lense and the screen is only 1". Plus the camera is on the heavy side for such a small camera.

The Nikon S01 is smaller, lighter, has a much-larger screen and has a 3x optical zoom and is 10 megapixels.

The cell phone cameras now take great pictures but lack a most important feature, a zoom lens. Also, not everyone wants or needs a smartphone and the monthly cost of using one.

The S01 is a serious camera for those of us that have a legitimate need for a very small camera, one that is not a toy. I think Nikon has filled an important niitch in the photography world.

Comment edited 45 seconds after posting
1 upvote
Cyberlis
By Cyberlis (Jan 7, 2013)

I totally agree with you! Most everyone has missed the point.

I too think this is a great product. I have a Nikon D-90 that I use for my hobby in photography. I want to purchase a Nikon S01 so it'll always be with me to snap photos or create a movie without out the camera taking much space in my handbag or pocket. It's a perfect "on-the-go" camera for taking great photos.

For its size, this camera offers a ton of capabilities previously unavailable not that long ago. If one's looking for more options, or prefers something bigger, Nikon offers a ton of other models to choose from.

There will always be those who want to show-off their knowledge of cameras, marketing, or photography instead of understanding who this camera is being marketed towards. They prefer to criticize or dissect the camera to show-off.

I love Nikon and I think this is a great product for people who want the ability to take photos without being weighed-down by costly smartphone plans or bulkier cameras.

0 upvotes
cntlaw
By cntlaw (Aug 29, 2012)

If the display resolution look good I m in

0 upvotes
No Sideshow
By No Sideshow (Aug 28, 2012)

You've all missed the point.
Marketing guru's are just smiling. Look at all the forum posts. Its got a lot of people thinking about Nikon. You all are,... right? And it was the same when the D800 arrived.
When everyone is thinking about and talking about a Nikon, they aren't doing the same about Canon...etc etc. Someone in another forum defined it as classic disruptive marketing. Its got nothing to do with whether the product is any good.

Well done Nikon.

0 upvotes
No Sideshow
By No Sideshow (Aug 28, 2012)

At Last, to quote the late Etta James

Finally a digital camera, all be it small, with hardly any dials and switches. Its the perfect candid/street camera. And 10mp is plenty.

Now Nikon, Can you please give us an digital body with a nice big viewfinder, and only aperture, shutter speed and ISO to change. You could almost delete the LCD. Say an FN2n with a sensor. How good would that be?

0 upvotes
jimr
By jimr (Aug 27, 2012)

Find one phone...any phone than can match this camera in specifications?

1 upvote
gooseta
By gooseta (Aug 24, 2012)

just buy a phone.. why can't nikon focus on their mid-range cameras, which could do with a makeover.

1 upvote
Gesture
By Gesture (Aug 23, 2012)

What's happening. I think these manufacturers are just casting as wide a net as possible, throwing new models out in every possible format and segment. Remember, when there was a logical evolution to each camera line, even if somewhat slow.

I believe this is because it doesn't cost that much to develop a new camera. The sub-components are likely "off the shelf" and can be ordered up as one wants. The shells, buttons, sliding doors, etc. all have a commonality to me, also. Most OEMs have hardly changed the menu system from the earliest days of digital camera; maybe once.

1 upvote
CameraExpert
By CameraExpert (Aug 23, 2012)

The best camera for a kid is the Olympus Tough TG-320.

It's basically indestructible!! (drop-proof, shock-proof, water-proof, crush-proof, etc...)

http://www.olympusamerica.com/cpg_section/cpg_digital.asp?section=tough

2 upvotes
Gesture
By Gesture (Aug 23, 2012)

Thanks for suggesting.

1 upvote
cesaregal
By cesaregal (Aug 23, 2012)

More reliable than a camera phone in my opinion:
- glass lens (6 elements in 5 groups)
- electronic VR
- contrast-detect TTL AF
- macro close-up
- ISO 80-1600
- exposure compensation +/- 2 EV
- 190 shots per charge
- 7,3 GB internal memory.
Look at samples: http://imaging.nikon.com/lineup/coolpix/style/s01/sample.htm

4 upvotes
unotisto
By unotisto (Aug 24, 2012)

Galaxy S (the 'ancient' first one):
Plastic lenses (I guess)
Electronic VR
CD TTL AF
Macro close-up
ISO 100-800
Exp. comp. +/- 2EV
1000+ shots per charge
8GB internal memory.

Not that bad I'd say...

2 upvotes
cesaregal
By cesaregal (Aug 24, 2012)

Yes, there are good camera phones, but (my experience) camera phones give or cold colors or oversatured colors.
A native camera has minor mechanical constraints.
Optical zoom lens and following neutral color rendition can make the difference.

1 upvote
jimr
By jimr (Aug 27, 2012)

What modes are available with any Galaxy?
What zoom range is available with any Galaxy?
No comparison....
Not even close...

Comment edited 22 seconds after posting
1 upvote
SammyToronto
By SammyToronto (Aug 22, 2012)

Not for me; I already have a decent camera phone.

One of the more ill-conceived products that I've seen recently.

Comment edited 46 seconds after posting
1 upvote
Matt1645f4
By Matt1645f4 (Aug 22, 2012)

it's puzzling to launch a product thats main competition is going to be novalty cameras and camera phones. Why don't camera makers just go into partnership with phone manufactures and product the Nokia Nikon XXXX, or the HTC Canon etc makes more sense IMO.

2 upvotes
Cabreo001
By Cabreo001 (Aug 22, 2012)

I like it ... I'll get one for my 16 year old grand daughter, put it on a cool neck chain, pack it in a nice wrapping and that's me done for next Christmas. Maybe she'll turn out to be a photographer ....

1 upvote
AngryCorgi
By AngryCorgi (Aug 22, 2012)

based on nikon samples the IQ is awful...

4 upvotes
marike6
By marike6 (Aug 23, 2012)

Is that so?

http://imaging.nikon.com/lineup/coolpix/style/s01/sample.htm

1 upvote
T.D.
By T.D. (Aug 26, 2012)

A little overexposure, and on the blue side

0 upvotes
Vlad S
By Vlad S (Aug 22, 2012)

From the image it looks like they totally could have used a faster lens. As things stand I do wonder if the image quality will be any better than a cell phone.

0 upvotes
tkbslc
By tkbslc (Aug 22, 2012)

This is a cool idea that would have a good market at half the price.

3 upvotes
joe6pack
By joe6pack (Aug 22, 2012)

Why not just use smartphone? They can be had for less and doubles as, you guess it, a phone!!!

1 upvote
Cyberlis
By Cyberlis (Jan 7, 2013)

Because some people do not want, need or care to be locked into a phone plan. Plus, camera phones lack zoom capabilities and are restrictive.

0 upvotes
mosc
By mosc (Aug 22, 2012)

This would be very appealing to me to give to my 4 year old... if it were less than half that price.

1 upvote
Henry M. Hertz
By Henry M. Hertz (Aug 22, 2012)

boring crap.....

1 upvote
marike6
By marike6 (Aug 23, 2012)

Nikon made three announcements yesterday. I'm quite sure there's something for everybody in there. If not there are a lot of choices these days.

1 upvote
BG_CX3_DPREVIEW
By BG_CX3_DPREVIEW (Aug 22, 2012)

get serious, buy a phone

0 upvotes
Simon97
By Simon97 (Aug 22, 2012)

I "get" what this camera is for, but I don't get the $180 MSPR. No video, even smaller than the usual small 1/3" sensor. Price should be $49 and blister packed, hanging next to the Vivitars.

5 upvotes
qwertyasdf
By qwertyasdf (Aug 22, 2012)

LMAO...hanging next to Vivitars lol

1 upvote
anthony mazzeri
By anthony mazzeri (Aug 22, 2012)

It has 720p video. It's a bit vague about audio though, seems to have no mic at all.

If you look at the camera's homescreen four large touch icons, its actually reminiscent of the iPod Nano vs their other new touch control camera s800c is more like the larger iPod Touch. How much is an iPod Nano, not much less.

I think that's exactly where they're coming from with these two new models - emulating the iPods. They're simply doing the same thing with a camera instead of an MP3 player.

0 upvotes
edu T
By edu T (Aug 22, 2012)

"a bit vague about audio though, seems to have no mic"
I know the specs say "no mic", I know, but there is definitely a mic pinhole at 11 o'clock around the polished lens collar.

1 upvote
anthony mazzeri
By anthony mazzeri (Aug 22, 2012)

Yep, I see it now, thanks.

And I also see DPR has quietly updated the specs from Microphone - None to Microphone - Mono, and also added the video... leaving people to wonder now what I'm talking about!

1 upvote
Cyberlis
By Cyberlis (Jan 7, 2013)

Video is recorded with sound. It states this in the specifications: http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.255337300?CID=SEM-0910-Google_buy_coolpix_s01

0 upvotes
qwertyasdf
By qwertyasdf (Aug 22, 2012)

The question is: Will she like it?!

3 upvotes
CollBaxter
By CollBaxter (Aug 22, 2012)

I Like it . Why all the anxiety about this small camera ? Some people are looking for something like this , my wife for instance . She clings to the Canon IXUS 85 due to it's size and simplicity as she can put it in any handbag and I have locked it down as a P.S. As to cell phones I always hear this thing about cell phone cameras. My findings are they produce junk images and those that are worth anything costs a fortune or are a camera with a phone built in (pureview) . To me a 3" X 2 " and just over .7 wide " makes sense especially with no buttons and dials . Pick it up turn it on and zoom and shoot P&S. How many times does one hear "I think I changed something and all the pictures are bad". It's not being pretentious as to being an thing more than what it is. It's a true PS camera. The next thing is someone is going to bitch about no raw and no GPS and WIFI and a underwater housing.

Comment edited 3 minutes after posting
5 upvotes
peevee1
By peevee1 (Aug 22, 2012)

This is exactly the kind of camera which does not have any sense anymore, with the camera in you phone being essentially free and not taking up any size.

2 upvotes
Cyberlis
By Cyberlis (Jan 7, 2013)

Which means you have to pay for the phone service, and uploading photos often cost extra. Plus no zoom and a ton of other constraints do not make camera phones appealing to me.

0 upvotes
mpgxsvcd
By mpgxsvcd (Aug 22, 2012)

The biggest issue is the focal ratio. At f/3.3-5.9 this is simply not usable as a camera indoors. Even your iPhone has an F2.4 lens and other phones go down to F1.8 and lower.

Focal ratio is probably the most important spec for these small sensor cameras and yet it is often the least talked about.

2 upvotes
Cipher
By Cipher (Aug 22, 2012)

Finally! A camera for seniors! I probably get this for my Mom. I've always been looking for a simple camera with few buttons.

0 upvotes
peevee1
By peevee1 (Aug 22, 2012)

It is too small for seniors. And too expensive and fragile for kids (you can get a simple tough camera with better 1/2.3" sensor for $120 or so).

0 upvotes
anthony mazzeri
By anthony mazzeri (Aug 22, 2012)

Peevee, after looking t the official Nikon page I think the opposite. The large screen icons and the tap-the-screen-to-shoot simplicity instead of pressing tiny fiddly buttons probably makes this the best camera for non tech-minded seniors.

2 upvotes
StanRogers
By StanRogers (Aug 22, 2012)

And the hold-it-at-arms-length ergonomics make it completely unsuitable for most seniors, who tend not to be particularly rock-steady. Oh, and it puts the "viewfinder" at an awkward distance for people who wear bifocals or reading glasses. *Talk to* older folks before you tell 'em what's good for them -- because right now, you don't have a clue.

1 upvote
Debankur Mukherjee
By Debankur Mukherjee (Aug 22, 2012)

Its better to buy a smartphone then this one.......I find no reason for buying this camera......

1 upvote
anthony mazzeri
By anthony mazzeri (Aug 22, 2012)

The Nikon site says 'HD movie recording' (720p), while the specs on this page say no microphone, so silent movies?

2 upvotes
Cyberlis
By Cyberlis (Jan 7, 2013)

Read the specs... HD video with sound.
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.255337300?CID=SEM-0910-Google_buy_coolpix_s01

0 upvotes
BeanyPic
By BeanyPic (Aug 22, 2012)

It's a Camera phone..... Without the Phone and other stuff? One question..... WHY???

2 upvotes
Inars
By Inars (Aug 22, 2012)

Where is a Media player?

1 upvote
noegd
By noegd (Aug 22, 2012)

I could see buying such a cam for my youngest kid (8y old)... if the price went down a bit. Because at that price, I'd probably rather buy a Coolpix L25 for 69€...

0 upvotes
b534202
By b534202 (Aug 22, 2012)

No VR? just like a camera phone?

1 upvote
Graham Meale
By Graham Meale (Aug 22, 2012)

Minuscule, not miniscule.

1 upvote
Reg Natarajan
By Reg Natarajan (Aug 22, 2012)

Miniscule is an entirely valid variant.
http://www.merriam-webster.com/dictionary/miniscule

1 upvote
Richard Butler
By Richard Butler (Aug 22, 2012)

It's valid enough that my spell checker OK'ed it, but I'd rather be precise than acceptable, so I've changed it.

7 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Aug 22, 2012)

Merriam-Webster says, "[miniscule] continues to be widely regarded as an error." Everybody's going to plotz when I point out that the stress is on the second syllable. The prevailing practice is common, not learned, usage. And we do want to be learned. Or not? The OT devil has me by the throat.

1 upvote
nixi
By nixi (Aug 22, 2012)

A lot of negativity...
I wouldn't buy this camera for myself. But I might buy it for my nephews who are too young to own a phone, but want their own camera. It's pocketable, even for their small pockets and it has internal memory, so they don't need to remember to bring a memory card along.

Only issue: the iPod touch 8GB cosst only $20.00 more.

2 upvotes
alexdpx
By alexdpx (Aug 23, 2012)

Thanks for the insight. I'm getting a better idea now as for whom this camera is made for. The only real issue now is cost.

1 upvote
Ergo607
By Ergo607 (Aug 22, 2012)

No One was waiting for that... Might as well keep using your iPhone. Bummer!

1 upvote
Babya
By Babya (Aug 22, 2012)

Similar lens to the Coolpix S30-and only 230k screen res, seems to be adequate for who it's aimed at.

0 upvotes
Reg Natarajan
By Reg Natarajan (Aug 22, 2012)

I'm a bit of a small camera buff. I like the things, and have owned many going all the way back to a film Minox and Rollei A110. This thing just answers no questions I'm asking, though. I do like the metal body, and the useful zoom will keep the pictures slightly above smartphone quality despite the similar sensor, but is that enough to justify carrying another device? Not for me, no. If I'm carrying something more than my phone, it has got to take pictures that my phone couldn't possibly take.

3 upvotes
alexdpx
By alexdpx (Aug 22, 2012)

Except for the zoom lens, how is this better than a cameraphone? Perhaps this product is aimed for the non-techy people.

Comment edited 2 minutes after posting
1 upvote
ryansholl
By ryansholl (Aug 22, 2012)

Non-techy, eh? Some call that "the majority"

1 upvote
peevee1
By peevee1 (Aug 22, 2012)

More like "to the non-smart people".

0 upvotes
Peiasdf
By Peiasdf (Aug 22, 2012)

To "non-smart people" like you who will use digital zoom when you need to zoom right?

0 upvotes
Deleted1929
By Deleted1929 (Aug 22, 2012)

A tiny sensor in a camera without a phone, or just get a phone with a camera instead ?

And the phone also plays music, does email and lets you send and receive images and movies from other people. And you can expand the memory with cards. And runs applications. Oh, and it's a phone.

I wonder if Nikon let's it's marketing people out much ? They certainly seem to have missed a lot of the last ten years of technological development.

Might as well have used the R&D costs to pay redundancy to the marketing types that claimed this was a good idea.

3 upvotes
undergrounddigga
By undergrounddigga (Aug 22, 2012)

I'll buy one for my dog

4 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Aug 22, 2012)

I notice that websites, periodicals, and catalogs seem to be allergic to reporting maximum apertures up front. They'll give you focal lengths, but not apertures in the same breath. Why? Beats me.

5 upvotes
Pat Cullinan Jr
By Pat Cullinan Jr (Aug 22, 2012)

It's f/3.3-5.9. This per the Nikon website.

0 upvotes
JEROME NOLAS
By JEROME NOLAS (Aug 22, 2012)

What a waste!

1 upvote
NetMage
By NetMage (Aug 22, 2012)

Wish it was styled like a shrunken S1000 (incl VF) but the optical zoom will still beat many phone cameras.

0 upvotes
Combatmedic870
By Combatmedic870 (Aug 22, 2012)

....Wonder if it will beat my nexus...

0 upvotes
IcyVeins
By IcyVeins (Aug 22, 2012)

I'd buy this if it had a phone.

1 upvote
the mono eye
By the mono eye (Aug 22, 2012)

If you seriously thinks that your mobile phone is not enough for you to take snapshots, and you don't mind bringing one of these around together with your phone (or you choose to take this along with you all day instead of your mobile phone), then this is the camera for you.

1 upvote
anthony mazzeri
By anthony mazzeri (Aug 22, 2012)

I'm not sure if you grasp the actual size of this thing - any standard smart phone is near twice as big. Actually, this whole camera is pretty much the size of the LCD screen alone on other P&S cameras. It's even smaller than the original Pentax Optio S from 2003:
http://www.dpreview.com/products/pentax/compacts/pentax_optios.

This is a keyring camera. Take it wherever you take your keys, not your phone.

3 upvotes
the mono eye
By the mono eye (Aug 22, 2012)

My smartphone is only 30mm longer while having the same width and thickness. Unless is has superb image quality (which I doubt will be any different from the smartphone), it doesn't appeal to me. Key ring? It's too big for that. It is almost the size of a credit card.

1 upvote
anthony mazzeri
By anthony mazzeri (Aug 22, 2012)

Yes 'almost' is correct as it's actually smaller than the height and width of a credit card.

And you say only 30mm longer to sound insignificant when it's actually 40% longer.

Okay, not a keyring for you then, perhaps as a neck pendant or attached to a handbag as per the Nikon video - http://imaging.nikon.com/lineup/coolpix/style/s01/

1 upvote
the mono eye
By the mono eye (Aug 22, 2012)

Neck pendant is more likely for me. But... hmm... I'll definitely skip this. Coolpix S800c seems more attractive in many ways.

Comment edited 2 times, last edit 48 seconds after posting
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