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Samsung launches MV900F flip-screen Wi-Fi compact

By dpreview staff on Jul 18, 2012 at 14:00 GMT

Samsung has announced the MV900F - a flip-screen 'MultiView' camera that adds the company's range of WI-Fi-capable 'Smart' models. The MV900F is built around a 16.3MP back-illuminated CMOS sensor and a 5x, 25-125mm, F2.5-6.3 zoom lens. It also features a 3.3" OLED screen that can tilt up through 180° to allow for simple self-portraits. This capability is complemented by the addition of the company's app-mediated smartphone connectivity, allowing images to be easily transferred for upload to the Internet. The camera will be available from August at a recommended price of around $349.

Press Release:

Samsung’s MV900F Camera Delivers Beautiful Portraits from Any Angle, Plus Built-In Wi-Fi Sharing On-the-Go Easy

RIDGEFIELD PARK, N.J.,July 18, 2012 –Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced the availability of the MV900F, the latest digital camera to join the company’s Wi-Fi enabled SMART line-up. Following the success of Samsung’s MV800, the MV900F also features Samsung’s innovative 180-degree MultiView display, making it easy to capture and share creative self-portraits from any angle. The MV900F’s shooting flexibility does not end with its rotating display. With Samsung’s unique Gesture Shot, which uses motion-sensing technology, users can zoom and snap a photo with simple hand motions from across the room.

Featuring advanced creative functionality and Samsung’s Wi-Fi connectivity, the MV900F is a leader in the compact camera category. With an F2.5 bright lens to capture crisp, detailed photos even in low-lit environments, a powerful 16.3M pixels BSI CMOS sensor that produces high-quality photos and video, and a wider 25mm lens for fully framed images, the MV900F is a high-performing and versatile camera. The 5x optical zoom also makes it easy to shoot distance subjects.

“The MV900F’s stylish design and incredibly bright and fast lens, makes it the ideal camera for a night out on the town – as it will capture fantastic videos and photos, even in dimly-lit places. Now more than ever, we want to share these experiences instantly with friends and family, so the MV900 will take images consumers will be proud to share using the camera’s SMART Wi-Fi features,” said Reid Sullivan, Senior Vice President of Mobile Entertainment, Samsung Electronics America. “The unique MultiView display, intuitive touch screen and cutting-edge SMART camera technology means that superior quality images can be captured from any angle and shared at any time.”

Creatively Capture Group and Self-Portraits

The innovative 3.3-inch, 180-degree flip-out display on the MV900F helps shutterbugs easily capture and frame images from any angle, whether it’s a large group of friends or a full-body self-portrait. Additionally, taking self-portraits or group shots are easy thanks to Samsung’s unique Gesture Shot,which applies motion-sensing technology so that users can control the camera remotely using hand gestures alone. By simply making a circular hand motion, users can control the camera’s zoom functions. When the shot is properly framed, users move their hand up and down to snap the photo.

Even when subjects aren’t ready for their close-up, the MV900F has a range of functions to easily create professional beauty shots. With Samsung’s new Beauty Palette feature, users can choose from ten different make-up options to smooth, brighten and add color to profile shots directly in the camera. No computer needed – all the editing is done using the intuitive touch screen display.

Designed for All Lighting Conditions

The 16.3-megapixel BSI CMOS sensor and brighter F2.5 lens help deliver top-notch image quality even in low-light situations without the typical bleaching effect of artificial light. The Low Light Shot mode automatically selects the camera’s best setting when shooting in low light conditions. By taking three continuous shots and merging them together into one, this feature helps to create an image without the blurs and noise. In addition to low-light settings, the MV900F is also designed for ease of use in the brightest sunlight. The upgraded display boasts a 3.3-inch WVGA AMOLED touch display for seeing clearer images even in intense light.

Instant Sharing without Compromise

The first camera in the MultiView line to incorporate Wi-Fi technology, the MV900F instantly connects with Facebook, Picasa, Photobucket and YouTube and devices without the need for pesky wires or cables. At the touch of the SMART LINK button, or through the easily navigated touch screen, it is easier than ever to instantly share and securely store pictures. The MV900F seamlessly interfaces with Samsung’s line of SMART televisions, Blu-ray players, mobile PCs and smartphones for a truly unique and integrated ecosystem with painless sharing and synching across all devices.

Create, Play and Share with Added Creative Options

Boasting 1920x1080 Full HD video recording at 30fps, the MV900F creates high-quality movies that users would be proud to share. Combining the best of still photography with dynamic videos, the Motion Photo feature cleverly brings subjects to life while everything else in the background appears at a standstill. Thanks to Wi-Fi connectivity, video masterpieces can be uploaded to YouTube in no time.

Pricing and Availability

Available in sophisticated white and black models, the MV900F will be available in late August from authorized Samsung retailers for $349.99 MSRP. For more information on the MV900F, please visit


Total comments: 20
By sdb1147 (Feb 6, 2013)

I've been waiting for a compact digital camera from Samsung that incorporates a flip or articulated type screen, and a removable battery.

A camera that must be plugged in to charge (non-removable), is useless when the power goes; usually at the most inopportune time. Extra battery(ies) can be easily carried.

According to the specs, it doesn't have stereo sound recording, but all the other things I'm looking for.

Might make the jump and order one.

By Margaret19 (Aug 10, 2012)

Very good camera.

By peevee1 (Jul 19, 2012)

How big is the sensor - 1/2.33"?

By peevee1 (Jul 19, 2012)

I mean if it is, f/6.3 at the long end is worse than f/24 on FF, i.e. will produce such a massive diffraction blur that the camera is very bad even in bright sunlight (not to mention the behavior of such sensors in dusk/indoors).
$350? They must be dreaming.
Although they will probably find some market among lonely narcissists shooting their own faces at 25mm. :)

By jj74e (Jul 19, 2012)

wow peevee1...that's a very specific review for a camera that you don't have.

By GradyPhilpott (Jul 19, 2012)

It never seems to matter what new device is introduced, there is always a chorus of negative comments about it.

No one here has even tried the camera!

Certainly, this camera will not appeal to everyone, but even if it only appeals to teenage girls, that's a huge market.

I just don't understand the continuous negativity on these forums. Are photography hobbyists depressed as a class?

Does photography attract the depressed or is it the quest for an unattainable perfection that depresses?

Of course, no offense is intended to any specific person by the statement of this observation.

Comment edited 2 minutes after posting
By jj74e (Jul 19, 2012)

Well....I'm not happy with most compacts out there- travelzooms, compacts, even some big sensor compacts- but I'm not particularly negative about them either.

Mostly, I'm just disappointed in the apparent lack of innovation in the camera industry. DSLRs and mirrorless are doing better, but even those segments could stand for some real innovation rather than run-of-the-mill minor performance upgrades.

Especially compacts, it's like companies aren't even trying to innovate, and it gets boring and frustrating.

Laptops are getting more modern ports, higher res dispalys, amazing processors/gpu advancements. prices get cheaper, bodies get thinner, battery life gets longer.

phones get better touchscreens/batteries/processors/genuinely useful apps

cars are implementing GPS, bluetooth, tablets, HDDs, etc.

compact cameras? more scene modes that don't work well? the same crappy sensors? broken wifi features that don't compare to phones? why bother putting one in my pocket with my phone?

1 upvote
By Boerseuntjie (Jul 20, 2012)

I would like to try one of these cameras, but I can't find one Walmart does not sell Samsung cameras...LOL

By jtan163 (Jul 19, 2012)

Why not omit the screen as a screen and make provision to use a phone as the screen?
Either over bluetooth, wifi, or a built in (swivelling) dock.
I.e.: your point and shoot becomes a phone accessory.

By jj74e (Jul 19, 2012)

the built in wifi provides a remote feature to use your phone as the screen/shutter

By jj74e (Jul 19, 2012)

it's nice that companies seem to be using brighter lenses now...but so are phone companies. compacts need to have bigger sensors to differentiate themselves. half-baked wifi, a billion scene modes that are worse than the apps out there, etc...aren't going to cut it anymore.

people criticize samsung for adding wifi and calling them gimicky, but at least they're trying to something. i'm not saying their results are impressive, but companies just keep rebooting the same, uninspiring models.

By ConanFuji (Jul 19, 2012)


By Boerseuntjie (Jul 18, 2012)

Nice, i'm sure it will be a hit with teen girls now you can take Duck face pictures of yourself and send it straight to your facebook profile via Wi-Fi.
Are we expected to take Samsung serious when it comes to cameras? recommended price of $349?.... really we all now it will be $100 cheaper in a week when Samsung realizes nobody is even taking notice of their cheap imitation cameras.
Just because you label a camera as "Smart" does not make it a smart choice.

Comment edited 5 minutes after posting
Esa Tuunanen
By Esa Tuunanen (Jul 19, 2012)

Fashion of modern consumer products: Made for the lowest common denominator.

Wonder why Samsung hasn't yet started competing in portable game consoles...
Here they have ready hardware for it if they just disable camera part of this touchscreen.

1 upvote
Sergey Borachev
By Sergey Borachev (Jul 18, 2012)

Samsung was unexpectedly successful when it merged the tablet with an Android smartphone to give us Galaxy Note. 5 million units were sold.

This seems to be leading to the ultimate portable toy for the boys - a top-spec Android smartphone-tablet with a decent camera built in, maybe in the Galaxy Note ?

Comment edited 2 minutes after posting
1 upvote
By Ennsp (Jul 18, 2012)

I wonder if Canon or Nikon will respond with their own lines of wireless/compact models like this?

By Marcelobtp (Jul 18, 2012)

WOOOW samsung again copying sony!

By tjobbe (Jul 18, 2012)

yes, they already started copying from Sony with the MV800 before and they even copy the WiFi from Sony prior to Sony even knowing they invented it...great comment and so right !

Comment edited 6 minutes after posting
By Rehabdoc (Jul 19, 2012)

Samsung has pretty much caught up with and blown away Sony in every area of electronics except for cameras, and they already have better lenses for their NX system than those for the NEX. They are sitting on more than 3 times the market cap of the badly hemorrhaging Sony, and are committed to surpassing them in cameras, which means they will within a year or two. Its inevitable at this point.

By jj74e (Jul 19, 2012)

because sony was first to use wi-fi in their cameras and use a 180 flip screen? check your facts fanboy

1 upvote
Total comments: 20