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Behind the photo: Apple's Retina MacBook Pro zebras...

By dpreview staff on Jul 9, 2012 at 02:22 GMT

When Apple's new MacBook Pro with 'retina' screen was launched recently, it was displayed with an arresting image as a desktop background, showing zebras galloping through long grass. In this article the photographer behind the photograph, UK-based Steve Bloom, explains how he got the shot. 

Comments

Total comments: 28
Kirdel
By Kirdel (Jul 13, 2012)

He post the answer in his blog.

steve says:
July 10, 2012 at 5:55 am
Fuji Provia. At 100 ISO it allowed me to use a high shutter speed (in excess of 1000 second, essentiual for helicopter work). It was my film of choice – not too saturated while failry fine grained. Scanned on an Imacon scanner.

Comment edited 3 minutes after posting
0 upvotes
costinul_ala
By costinul_ala (Jul 12, 2012)

great image, but being apple i was expecting sheep

2 upvotes
EDWARD ARTISTE
By EDWARD ARTISTE (Jul 12, 2012)

not funny. at all

2 upvotes
nawknai
By nawknai (Jul 13, 2012)

Sure it was. ;0

1 upvote
Paalikke
By Paalikke (Jul 11, 2012)

A lot of discussion weather this was captured on film or a digital sensor. Rather ironic since Steve is well known for his "artistic images" e.g. his book Untamed.

Some of us like it unaltered, some are more pragmatic and don't mind a bit of "nip-and-tuck".

Being a fundamentalist myself, I stopped buying his books after I discovered too much "artistery" in his book Untamed. The Apple images is nontheless stunning.

0 upvotes
A Schamber
By A Schamber (Jul 11, 2012)

They used Instagram...

3 upvotes
pedroboe100
By pedroboe100 (Jul 10, 2012)

Most likely Velvia

0 upvotes
Bullsnapper
By Bullsnapper (Jul 10, 2012)

Even before I read the comments below, my first thought was, "Take helicopter, fly over herd of zebras, take shot."
Yes, it's a nice photo, but I have seen FAR better images to the right in the Challenges from amateur readers. There's nothing special about this one. There's not enough in it to make it stand out from the er, herd.

Comment edited 46 seconds after posting
4 upvotes
nawknai
By nawknai (Jul 13, 2012)

Uh......no.

0 upvotes
Nishi Drew
By Nishi Drew (Jul 17, 2012)

Yeah I know right, because the people who post pics here have film shots of zebras taken from a helicopter posted ALL the time.
Is this a beautiful image? Definitely. Is it the greatest picture ever that deserves all the attention? Not really. So what? I see garbage from "so and so Photography"'s page get all the likes and I'm all mad because there's way better stuff out there.

0 upvotes
EmmanuelStarchild
By EmmanuelStarchild (Jul 9, 2012)

I'd say he jumped in a helicopter and then scared the crap out of a bunch of zebras...then he pointed the camera downward. That is how he got the shot.

10 upvotes
ryansholl
By ryansholl (Jul 9, 2012)

Well. I made a comment last night, but it appears that it has disappeared.

So why is it, again, that a photo taken on film made news at Digital Photography Review?

1 upvote
Nishi Drew
By Nishi Drew (Jul 9, 2012)

That, no matter how nice the digital camera sensors are theses days, or how beautiful monitors become, that images captures on film still stand out gorgeously?

1 upvote
mister_roboto
By mister_roboto (Jul 9, 2012)

Seriously? You had to post that question? Like it hasn't been asked a million times "why is a digital photo site posting articles about X?"

It's a gear and photo tech site- people you know, use computers to look at their digital images- and those Apple people came out with one of those new Apple computers.

2 upvotes
facedodge
By facedodge (Jul 9, 2012)

It's a nice photo... now for my ticket to Africa, personal helicopter pilot, and 70-200 2.8.

1 upvote
thinkfat
By thinkfat (Jul 10, 2012)

Another case of "If only I had a [...], I would totally [...]" ?

1 upvote
tonywong
By tonywong (Jul 9, 2012)

Too bad there was no story on how Apple chose his shot.

2 upvotes
Mayank B
By Mayank B (Jul 9, 2012)

Thanks for sharing!

Comment edited 3 times, last edit 12 minutes after posting
0 upvotes
wklee
By wklee (Jul 9, 2012)

My mum's recently deceased friend has got a photo realistic painting (I think) that looks uncannily like this photo! I couldn't tell if it was a painting for afar. I could, however, be mistaken. Excellent photo. It really looks 3 dimensional. At least it did when I was viewing the photo up close hanging on a wall at her house.

0 upvotes
CameraLabTester
By CameraLabTester (Jul 9, 2012)

A great image that was captured on film! (Using an EOS1N film SLR)

At least it stops the silly debate on what sensor was used... so now just argue on F5 vs 1V...

.

6 upvotes
Provia_fan
By Provia_fan (Jul 9, 2012)

F5 vs 1v vs Dynax/Maxxum 9 ? :-)

2 upvotes
micahmedia
By micahmedia (Jul 9, 2012)

Perhaps 1Vhs?

0 upvotes
Jogger
By Jogger (Jul 9, 2012)

My first thought is that this is a thinly veiled advertorial. Would Bloom's work have been showcased without his connection to Apple???

4 upvotes
boarman
By boarman (Jul 9, 2012)

I think the apple came before the cart ;-) I think it's a great image, but what also makes it interesting is that it was selected to be on the apple product launch. The apple exposure is what brought Bloom's work to the foreground making it news worthy. There are millions and millions of compelling photographs out there, the apple endorsement is what sets this image apart.

Comment edited 17 seconds after posting
3 upvotes
photo_rb
By photo_rb (Jul 9, 2012)

I've seen countless articles on the story of Windows XP default screen image. This stuff just happens...it's a legitimate connection to high res display technology that should benefit photographers.

0 upvotes
Nishi Drew
By Nishi Drew (Jul 9, 2012)

And speaking of the XP background image, wasn't that shot on film as well?

1 upvote
do7slash
By do7slash (Jul 12, 2012)

not sure, but has anyone else noticed how doctored that xp background image is? You can clearly tell at least one car has been removed from it (there is a road at the bottom of the hill, google xp background image location).

0 upvotes
EDWARD ARTISTE
By EDWARD ARTISTE (Jul 12, 2012)

Gyadamned Conspiracy theories.... Doesn't the i hate apple garbage belong on the tech blogs....

0 upvotes
Total comments: 28