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Nik Software has announced HDR Efex Pro 2, an update of its high dynamic range software package. The latest version features a range of updates, including an improved tone-mapping engine that promises better color rendering. The user interface and workflow have also been re-worked to make the process simpler, with a host of features added to provide increased control and image quality. HDR Efex Pro 2 will cost $99.95/€99.95, with upgrades around half that price and free upgrades for customers who bought version 1 after June 9th.
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New version offers enhanced features, improved interface and performance
Hamburg, July 9, 2012 - Nik Software (www.niksoftware.com) today released HDR Efex Pro 2, a powerful new version that enables professional and amateur photographers to create exceptional natural and artistic images. HDR Efex Pro 2 represents the next generation of high dynamic range photography that produces exceptional results. This new version not only adds a wide range of new features, but is also built on a proprietary and even more powerful tone mapping engine, providing unrivaled speed and quality. The company’s patented U Point® technology enables precise, selective fine-tuning, simplifying and speeding up the process for creating extraordinary high dynamic range images. To watch videos and join live online training sessions, visit www.niksoftware.com/hdrefexpro.
“With HDR Efex Pro 2 we set out to advance photography by offering a wider range of possibilities for HDR photography while increasing both speed and quality.” said Michael J. Slater, President and CEO of Nik Software. “Over 400 professional photographers from our beta group play an important part in our development process and ensure that we deliver quality and performance that professionals expect.”
“HDR Efex Pro 2 is a giant leap forward in HDR image editing software that makes life easier for professional photographers.” said Rien Van Rijthoven, award-winning architectural photographer. “I can create photographs even with the difficult lighting situations that I encounter on a regular basis all without compromising my vision or the high level of quality my clients demand.”
HDR Efex Pro 2 is available now in English only directly from Nik Software (www.niksoftware.com). HDR Efex Pro 2 will be available soon in other languages. Customers may also purchase Nik Software products through specialty camera and national resellers. A complete list of Nik Software resellers may be found at www.niksoftware.com/resellers.
The suggested retail price of HDR Efex Pro 2 is €99,95. Upgrades from the first version are €49,95. Customers who purchased HDR Efex Pro or a Complete Collection bundle on or after June 9, 2012 are eligible for a free upgrade and may find all instructions for accessing their free software at www.niksoftware.com/freeupgrade.
HDR Efex Pro 2 is Windows and Mac compatible and installs as a plug-in for Adobe® Photoshop® CS5 or later, Adobe Photoshop Lightroom® 3 or later, and Apple® Aperture® 3 or later. For more information about HDR Efex Pro 2, including video tutorials, live online training, and a free 15-day fully functional trial version, please visit: www.niksoftware.com/hdrefexpro.
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