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Polaroid launches Z2300 'instant' digital camera with built-in printer

By dpreview staff on Jun 27, 2012 at 22:23 GMT

A licensee of the Polaroid brand name has created the Z2300 Instant Digital Camera - a compact camera with built-in Zink printer. The Z2300 produces 2x3" prints using the Zink 'zero ink' system that uses heat to control the development of full-colored images from layers of dye encapsulated in specially prepared paper. No details of sensor size or lens are available for the Z2300 but it appears not to offer a zoom, so it might be best thought of as a Zink printer with 10MP phone camera built in.

The Z2300 is distinguished from the existing, larger Z340 model by its use of the smaller 2x3" format, rather than 3x4". Like the Z340, the Z2300 can leave white borders around the image to imitate a classic Polaroid print. The 2x3" Zink paper in the Z2300 will be available at a cost of around $15/£10 for 30 sheets. Adhesive-backed paper is also available.


Press Release:

Polaroid Introduces New Z2300 Instant Digital Camera

The Ultimate Social Media Camera Allows Users to Snap, Print, Post, Party!

Polaroid introduces the Z2300 instant digital camera at the 2012 CEA Line Show taking place June 27-28 at the Metropolitan Pavilion and Altman Building in New York City.

The newest addition to the Polaroid instant digital camera line, the Z2300 features an integrated printer with ZINK® Technology, enabling users to instantly capture, edit and in less than a minute print full color, 2x3” prints.  Along with the ability to easily upload images to any social media platform, the Z2300 combines a compact form factor with a host of fun, easy-to-use features to create the ultimate social media machine.

The camera is available in white and black and houses a 10 megapixel image sensor. The large 3.0” LCD display makes it easy to frame and review images and capture video in virtually any setting.

Ever since the introduction of the Polaroid Land Camera in1948, people around the world have enjoyed the magic of Polaroid instant photography. Polaroid continues instant sharing in the 21st century with the Polaroid Z2300 camera which allows the user to take and instantly share pictures digitally and in print.

Polaroid invented instant photography, and for the past 75 years the brand has been synonymous with instant gratification, ease-of-use and fun,” said Graeme Chapman, MD of Polaroid’s sole UK imaging licensee C&A Marketing. “The Z2300 represents the next step in the evolution of that proud tradition and it was designed to fully integrate the classic Polaroid instant photography experience into today’s digital, social world. Portability, creative expression and the ability to share your most memorable moments in digital or print form all come standard in the Polaroid Z2300 camera’s compact body.”

The Polaroid Z2300 instant digital camera has a suggested retail price of £129.99 and will be available in August from Dixons, ASDA, Harrods, Selfridges, Digital Depot and all good photographic stores. The camera can be pre-ordered from www.polaroid.co.uk until the end of July.

Comments

Total comments: 63
Bunch of Crybabies
By Bunch of Crybabies (Feb 19, 2013)

You people will complain about anything. It's a fun instant camera. No one said it was to replace your SLR...it's for FUN!

0 upvotes
kamion
By kamion (Jan 29, 2013)

I just found out in the Z2300 manual that the 10MP mode is interpolated, which means that the image sensor on the Z2300 does not have 10MP! From the manual, it appears it could only have a 5MP image sensor, and the 8MP and 10MP modes are interpolated (up-scaled). That would explain the "blur". I think taking photos at 5MP might improve things a bit.

0 upvotes
yupgiguy79
By yupgiguy79 (Dec 24, 2012)

I probably had a higher expectation of this camera, but it had been a disappointing experience for me. I got the camera as a gift for a friend, but it was so embarrassing to know how terrible the quality was when we tested it.
1) Out of focus - almost all pictures taken were blur. There were only 2 focus options (normal and macro).
2)10mp pictures grainy
3)Zink paper bends after printing (probably due the paper doubling up as a sticker)

0 upvotes
Louis Kravitz
By Louis Kravitz (Dec 7, 2012)

i have owned two of the prior version of the PoGo Instant Digital Camera with printer to give prints to people on my travels to remote areas. The first one lasted only one trip, and on the second trip this past January the auto focus broke so all pictures were blurred. I found another one on Amazon and bought it in March 2012 and took it to Cambodia where I am now. I have three batteries fully charged but after two prints the camera goes dead and changing batteries sometimes works sometimes not. I assume its the heat as when I bring the camera back to my air conditioned room it turns on and works fine. Anyone else with a similar experience?

0 upvotes
Uaru
By Uaru (Jul 16, 2012)

I wonder why I could not find see anything on Polaroid Z340 camera on this site... which is much more Polaroid-style with looks and with 3x4" pictures...

Acrually, I would like to see a review of it - more interesting IMHO than reporting on cell phones cameras...

0 upvotes
Greg Henry
By Greg Henry (Jul 6, 2012)

There are uses for this. Insurance agents (using the adhesive backed papers) could use the prints when filing paper reports (yes, there still are paper reports), and realtors may have use for them, as well as survey crews, etc. Day-to-day use among the general public would be limited mostly to kids, tweens/teens who just want a fun print camera though, I guess.

0 upvotes
Lcmotes
By Lcmotes (Jul 5, 2012)

People seem to be complaining a lot about this camera.
In my opinion - polaroid have made a winner with this camera. They are bringing back the fun of instant print, without the expensive requirement of printing out ever photo despite how good or bad it was.
The price is nothing beyond what it should be, it's cheap - and it produces cheap photos. What's the problem?
The idea of this camera (and if we're honest; Polaroid in general) isn't to make fantastic quality photos, but to have the fun and novelty of being able to print out your photo right there and then.

I know I will be buying one of these little cameras to add to my collection! Not for it to beat my DSLR or Leica.

0 upvotes
Kevin Ha
By Kevin Ha (Jul 2, 2012)

cheap portable photo printer with even cheaper digital camera. fail.

0 upvotes
tinternaut
By tinternaut (Jul 1, 2012)

Oh, I'd actually have a use for this...... From experience of wondering around the streets of Harare and Banjul with a camera, I know people in these places would love to have an on the spot print of a photo (and therefore more amenable to candid photos).

I tried it with a Pogo once and that just gets awkward when you have to move the memory card to the Pogo to get a print.

0 upvotes
shk12
By shk12 (Jun 30, 2012)

is that a printer with a built in camera

0 upvotes
thgun
By thgun (Jun 29, 2012)

ZINK! Now where have I herd that before. Oh yes I bought a Pogo Polaroids stand alone ZINK printer. They usually say don't knock it till you've tried it, well I have. The special paper is expensive and I noticed the prints started to streak after about 10 prints and you can only remove the streaks by using the special blue card inclueded with the paper. I did this ten times and still the images remained streaky and there is no way to check the cleaning process until you print an image. Also I found it would only print images that had been taken by the device it was connected to. Any images edited or downloaded to your device that were from another device/sourse they would not print. The wireles bluetooth connect would have a habbit of disconnecting/timing out when in standby. It's iconic to say the least but if you want sticky backed bubble gumm sized prints its for you. As for the Z2300 all in one camera and printer, Polaroid are having a laugh. The lense looks like it's taken from a cheap throw away disposable camera and no veiwing screen oh dear!
I have in my collection a Samsung 800k that too has no srceen and I would be inclined to use that more than this. If I did buy one it would be on the bases of fun and iconary as Polaroid could never be taken seriously enough , well not in my eyes. Their middle name is fun, and if you have to go this far for fun I wouldnt bother. Oh by the way does this mean Polaroid are out of admiin (lol).

1 upvote
Deleted pending purge
By Deleted pending purge (Jun 28, 2012)

Sales: 1, Ecology: 0.
I can remember times when the ultimate advantage of computer technology has been described as "paper-less". Since then, just by the small fact of one-sided printing, the paper waste has raised by automatic 100%. The special kinds of paper for every imaginable use still erases enormous areas of forests, despite noble attempts to recycle, which was never enough and never will be.
To me, this novelty just adds another useless application of precious biomass, and disperses even more chemicals into our already oversaturated surroundings, and all that for seemingly no purpose other than giving the spoilt kids another reason to spend.
In the same time, this camera is an excellent example of miraculous miniaturization. If only the applicability would follow the technology... but it doesn't, not with this one.

1 upvote
Donnie G
By Donnie G (Jun 28, 2012)

This camera appears to be a decent enough toy to make a gift of to a grade school aged kid or even a teenager, especially if it helps keep their hands off of mommy and daddy's real camera. I'd bet that's the target market.

1 upvote
AngryCorgi
By AngryCorgi (Jun 28, 2012)

"with 10MP phone camera built in."

meh...

Comment edited 13 seconds after posting
0 upvotes
DRNottage
By DRNottage (Jun 28, 2012)

In the late 90's, Olympus made the C211z. It was a brilliant design which wrote a digital image to Polaroid type 500 Captiva/Vision film with a micro-LED array. It produced excellent images. The camera had only a 2mp sensor, but it was one of the best 2mp sensors anywhere ath the time- I even printed 8x10s from it. (Including the official photo of the mayor of the city I worked for at the time!) It had a 3:1 zoom and a foolproof flash exposure system. It's too bad Polaroid wasn't in financial shape to produce a 3x4 version of it, because it would have been wildly sucessful. These cameras seem to have horrible fixed-focus lense, though the zinc system IS quite impressive. (Developed by former Polaroid technicians, I believe.) The lens and the price are deal-breakers for me. Too bad, because I taught myself photography on my grandfather's roll-film Polaroid 800. AND I have a Polaroid collection- a soft spot, I have... so I might buy one anyhow! ;)

1 upvote
Les Kamens
By Les Kamens (Jun 28, 2012)

It is so useful if you want to share your new great 2x3 prints with friends... just use your i string and tie your print to an i rock and just throw it over to your friends that are awaiting to see this amazing product.... or if you have a real good arm throw it over to the internet....

0 upvotes
LaFonte
By LaFonte (Jun 28, 2012)

small cameras are so 2010.... how about bluetooth printer for iphone?

0 upvotes
SAMASH
By SAMASH (Jun 29, 2012)

they have something called the GL10
basically the printer part of their 340
also uses zink and works pretty well
and about the size of paper back book (and not one of the tom clancy behemoths)

0 upvotes
Jote
By Jote (Jun 30, 2012)

iPhone is so 2008... Tableau!

0 upvotes
barri
By barri (Jun 28, 2012)

seems like a rather useless product to me.

1 upvote
maboule123
By maboule123 (Jun 28, 2012)

That's what my great grand father said about sliced bread.

0 upvotes
Manic Tuesday
By Manic Tuesday (Jun 28, 2012)

thats what i say about sliced bread today. its gross, dried out sponge. bread isi meant to be sliced before consumation. your grampa was right.

1 upvote
bizi clop
By bizi clop (Jun 28, 2012)

Perfect for kids ... for printing cheat sheets :)

1 upvote
Esoz
By Esoz (Jun 28, 2012)

This is the perfect camera for my 5 yro daughter. She's been wanting a camera for so long but current cameras are either too awkward to use for her small fingers or too expensive. Not to mention the non-instant nature of digital cameras where you have to connect the card to a PC, setup the printer, fire up the software, and go through the multi-page menus to choose the print command, all of which would be quite daunting for a 5 year old without any adult help. With this Polaroid (assuming it is small enough and easy to use) you only need to snap the picture and print it straight away. My daughter will love it!

1 upvote
Manic Tuesday
By Manic Tuesday (Jun 28, 2012)

what a shill. ludacrous. lol. you suck at this, yure supposed to be inconspicuous, instead you sound like a dumb informercial. joke of the day.

Comment edited 2 minutes after posting
1 upvote
Charrick
By Charrick (Jun 30, 2012)

Manic, I wouldn't ever buy this camera, but maybe a 5 year old would like it. Anyway, there's no need to go apeshit over that comment.

0 upvotes
Debankur Mukherjee
By Debankur Mukherjee (Jun 28, 2012)

The printer is dye sublimation ??

1 upvote
RKGoth
By RKGoth (Jun 28, 2012)

Not quite. Zink paper works very differently - it's a blend of chemical and thermal printing; the paper contains crystals which react at different temperatures.

0 upvotes
Albert Ang
By Albert Ang (Jun 28, 2012)

How much the film cost?

0 upvotes
misolo
By misolo (Jun 28, 2012)

Try reading at least as far as the second paragraph...

3 upvotes
aliquis
By aliquis (Jun 28, 2012)

$15/£10 / 30 pictures.

0 upvotes
JackM
By JackM (Jun 28, 2012)

Will the pics have a retro film-esque "Instagram" type look to them? If not, then get a Fuji Instax instead!

0 upvotes
RKGoth
By RKGoth (Jun 28, 2012)

They use in-camera effects quite often. Not the same. They usually have a unique look, but not like Impossible/Polaroid/Instax media.

0 upvotes
tongki
By tongki (Jun 28, 2012)

2x3" ? what's that size uses for ?

0 upvotes
happypoppeye
By happypoppeye (Jun 28, 2012)

That size "is used" for ...photos

4 upvotes
RKGoth
By RKGoth (Jun 28, 2012)

It's very close to the original size of Polaroid 20 and 30 rollfilms, popular in the "Swinger" type early cameras. There's a lot of funky stuff you can do with that size of image; the old Polaroid company made a few things to make it fun to share images in the '50s.

1 upvote
Klarno
By Klarno (Jun 28, 2012)

it's a fairly standard size for a wallet photo.

1 upvote
tongki
By tongki (Jun 29, 2012)

yeah, but now year 2012,
2x3" size seems useless

0 upvotes
AlanG
By AlanG (Jun 28, 2012)

deleted

Comment edited 2 times, last edit 10 minutes after posting
0 upvotes
happypoppeye
By happypoppeye (Jun 28, 2012)

Farily cheap ...now a days original ...and about a billion people on instagram screaming for something like this ...this could make a lot of money and be a screaming "hit" ...we'll see

Comment edited 37 seconds after posting
0 upvotes
Kodachrome200
By Kodachrome200 (Jun 28, 2012)

I wish polaroid would start making film again

0 upvotes
RKGoth
By RKGoth (Jun 28, 2012)

Impossible Project.

0 upvotes
Clayton Jones
By Clayton Jones (Jun 28, 2012)

Since it uses heat to create the print, I wonder what that means for battery life?

CJ

1 upvote
RKGoth
By RKGoth (Jun 28, 2012)

The Z340's life is quite impressive. You don't need to print every image, though.

0 upvotes
CameraLabTester
By CameraLabTester (Jun 28, 2012)

WELCOME BACK POLLY!

.

1 upvote
six34sigma
By six34sigma (Jun 28, 2012)

Great idea, like it. It will make for good stocking stuffers.

But my perspective is that prints are a have been technology. Manifestation of the print now must be digital and immediate to create the impact that polaroid prints once had. They need to partner with a phone company and let people publish the print to social media or the web. There is a market segment for this phone but its limited in my opinion. Hope it does well regardless.

No doubt in anyones mind that camera companies have been loosing the low end of the market space to phones. Nikon, Canon, etc. need to provide a wireless equipped camera. Take a snap send it to my cousin in Washington or publish to FB, Google+ etc, that is the instant gratification of today. Phones do that but for the most part not so well, Nokia 808 and some others at 8MP being exceptions.

0 upvotes
MoltenP
By MoltenP (Jun 27, 2012)

Awesome...what would make it more awesome is if you can put an SD card from another camera in it and print its pictures. Then you'd have a little portable printer to make prints from.

Cost per print is ~50 cents, which is a bit high. Hopefully it can come down. The prints have sticky backs, so expect to see some slap happy people decorating telephone poles with their 2x3" prints. :)

0 upvotes
Manic Tuesday
By Manic Tuesday (Jun 28, 2012)

what country do you live in that you have actual telephone poles? arent landlines called landlines because theyre burried?

0 upvotes
hartie
By hartie (Jun 29, 2012)

The question is how uninformed are you and ill-travelled are you if you have not seen a telephone pole. Landlines are called landlines because they are on the land (pole or underground) some cities such as in half of Canada has bedrock at ground level so it gets a little expensive to bury it all, hence we have telephone poles.

0 upvotes
davebot900
By davebot900 (Jun 27, 2012)

Fabulous idea. As long as it prints fast. Imagine having this at a wedding party? This would be great for scrap booking- I can see a LOT of people enjoying the experience that this camera could offer. Of course it's not for taking high quality photos, and the price is probably 20% too high, but this could be a great idea.

0 upvotes
lacreed
By lacreed (Jun 27, 2012)

Might be good for making photo id's at events ...

1 upvote
OldZorki
By OldZorki (Jun 27, 2012)

I believe there is still a market for product like this.
Recently I was visiting my older relatives. 75+. They have NO IDEA about digital photography, Facebook and such. All they know are real prints.
I brought Canon Selphy printer and decent supply of paper. I made bunch of pics and print them for everyone, overall probably around 60.. They absolutely loved it, and cherish now memories of the gathering..
Yes, it was bigger print size, and pics are made with fairly advanced Canon DSLR - but still, I am sure they will be happy with a small pics as well...
So as a product for older folks it can succeed. I can see bying it for my mom.
As for kids - I am not sure they will like the product, thay are soooo digital now..

Comment edited 1 minute after posting
0 upvotes
Snappy Happy
By Snappy Happy (Jun 27, 2012)

Even I would get a lot of enjoyment out of something like this... cheap-o camera, weird colors, and all. The sticking point is the same as it was on the traditional Polaroid, which is the cost of the print cartridge.

1 upvote
OldZorki
By OldZorki (Jun 27, 2012)

@Snappy, if your output is 40 pics a year, it does not matter.

0 upvotes
Nishi Drew
By Nishi Drew (Jun 27, 2012)

That pin-hole-for-a-lens doesn't look any good, they'd be better off making this a tiny portable attachment that complements other cameras, being able to print out shots from any camera on the spot (if this doesn't readily exist already?) sounds like fun. Until of course eventually it's just another weighty thing to bring along and it doesn't see any more use, especially with all the costs of this here...

2 upvotes
MarkInSF
By MarkInSF (Jun 27, 2012)

I know it is just a typo, but a 'Poloroid' sounds like a burning issue for an aging polo player. Doubt the product will be popular, either.

2 upvotes
D1N0
By D1N0 (Jun 27, 2012)

printer? That's what they used before portable screens right?

4 upvotes
tkbslc
By tkbslc (Jun 27, 2012)

No zoom lens means this is no better than a decent cameraphone. Camera phones already allow instant sharing and have screens larger than 2x3". Don't see this being more than a relatively expensive toy that is fun for the first 2 packs of photo paper.

2 upvotes
cheddargav
By cheddargav (Jun 28, 2012)

Please show me the camera phone that can produce a print from it's @rse and I'll like your comment!

2 upvotes
happypoppeye
By happypoppeye (Jun 28, 2012)

No zoom lens? ...so a 5dIII, D3, M9, D800, OM-D, with a good 1.4 prime is no better than a camera phone?

0 upvotes
Jogger
By Jogger (Jun 27, 2012)

i cant imagine going back to using consumables for photography.. crasy, whats that about

Comment edited 13 seconds after posting
3 upvotes
newe
By newe (Jun 27, 2012)

Perfect for young kids....but price is a bit crazy.

0 upvotes
patrick c tom
By patrick c tom (Jul 1, 2012)

why not make something state of the art...make it exclusive...instead of useless...ok in the beginning fewer people buy it because it's not cheap but in reality with paper cost it's not cheap and it's garbage...why not just buy an analogue camera

0 upvotes
Total comments: 63