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Visual Supply Co's VSCO Cam app offers image filters before compression

By dpreview staff on May 2, 2012 at 22:38 GMT

Software maker Visual Supply Co has created the VSCO Cam iOS camera app, to go alongside its 'VSCO Film' film simulation software. The $0.99 app works with both iPhone and iPad cameras, offering ten filters and a series of simple editing tools, including Grain, Fade, Contrast and Fill Light. It also makes it easy to share the images via social networks. Unusually, the app applies its filters to the pre-compression camera output. The company's blog features a selection of images taken on the launch day of the app, to give a taste of what its users can do.

Press Release:

San Ramon, CA / April 26th, 2012 – Visual Supply Co (VSCO) has announced the release of their much-anticipated iPhone camera app, VSCO Cam, available worldwide in the iTunes App Store for .99 cents (US).*

Building on the foundation of VSCO Film, revolutionary camera profiles and presets for digital image editing, VSCO Cam is an easy-to-use iPhone and iPod Touch camera app with elegant, minimal processing options. The sleek interface and streamlined workflow enable photographers to quickly create gorgeous images to share via major social media outlets such as Twitter, Facebook, Instagram and in the near future, VSCO Sites.

To download a Media Kit including a PDF press release and image samples, please visit

To view a brief video highlighting key features, please visit

“We believe VSCO Cam will change people’s perceptions on camera phone photography,” said Joel Flory, Visual Supply Co’s CEO and Co-Founder. “No one wants to spend hours meticulously editing photos on their phone. VSCO Cam delivers beautiful results in a quick and efficient manner- get in, get out and get on with life .”

VSCO Cam comes with ten unique filters providing a minimally processed look for iPhone photos. The app sets itself apart from the overly processed filters seen in many of today's apps, as well as utilizing uncompressed jpgs to produce the highest image quality possible. In addition, a series of simple editing tools including Fade, Grain, Contrast, Exposure, Fill Light and more, enable photographers to edit their images with speed and precision. 

To view a fashion shoot by photographer Collin Hughes using VSCO Cam, please visit:

Co-founder and CCO Greg Lutze said, “VSCO Cam is not a toy or a gimmick; it is a legitimate photography tool. The results really do speak for themselves.”

For more information and image samples, please visit

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Total comments: 7
By Sannaborjeson (Feb 8, 2013)

Tried the app and found it a horrible tap-tap-tap-tap revenge. Needs 12(!!!) taps just to apply a filter to your photo.

No comments...

Yanko Kitanov
By Yanko Kitanov (May 7, 2012)

Ha they have stolen ESET NOD logo. )))

By BasilFawlty (May 7, 2012)

Interesting app. There are a lot of professionals using VSCO on their SLR images and loving the results, so this could be a more functional app than Instagram. Although, in the end, as someone else mentioned, certainly no one is using phone cameras professionally, except in the most extreme circumstances.

1 upvote
Kevin Barrett
By Kevin Barrett (May 4, 2012)

Some incredible work out there has been created with "toy" cameras. I applaud DPReview for including news on "toy" cameras and their apps as well.

I have taken certain shots I just wouldn't have gotten with my DSLR. As the old adage goes, "the best camera is the one that is with you." Cameras in present day phones are pretty impressive and really "toy" hardly describes them accurately anymore.

By LaFonte (May 3, 2012)

Oh boy...yet another photo app that does the same thing like hundreds of others. And by film simulation they mean lowering contrast while bumping saturation?
I think dpreview should stick with what they do best, real cameras, real lenses, real software. We can go for those "news" to gadget sites.

Comment edited 1 minute after posting
Dimitri Khoz
By Dimitri Khoz (May 3, 2012)

Greg Lutze can say whatever he wants,
because he is gonna get $$$ for every copy of his App sold,

but VSCO Cam IS and will be A TOY,
as long as iPhones are equipped with the toy cameras.

On the 0:21sec of the video
there is a claim that this App has "Professional-quality" filters.
Only time will tell whether professionals will use them. :-)

But anyway it is good that there are cheap photo-editing apps
appearing for the mobile phones;
so by the time our cells will be equipped with decent photocameras,
we will not need to pay big $$$ for a mobile version of the new Photoshop,
and we will enjoy similar functionality while using an App worth of couple of bucks. ;-)

Comment edited 6 times, last edit 4 minutes after posting
KJ Photography
By KJ Photography (May 27, 2012)

Phones will definitely never replace professional quality equipment. However I gave this app a go and I must say that I am very impressed by the quality of the filters, which are simple yet effective. I aslo took edited some photos with the app that I took with my camera, which came out looking stunning.

Total comments: 7