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Toshiba announces Exceria range of fast SDHC cards

By dpreview staff on Mar 14, 2012 at 19:58 GMT

Toshiba has announced the Exceria range of UHS-I compliant high-speed SDHC and SDXC cards, available in a range of speeds and sizes. The fastest, Type 1, cards will equal the fastest cards currently available - offering 95MB/s read and 90MB/s write speeds - and will be offered in capacities up to 32Gb. There will also be 95/60MB/s and 90/30MB/s versions. All the cards will exceed SD Class 10 performance and UHS-I Class 1 performance in the latest, UHS-I compatible cameras. No details are yet available for prices or availability outside Japan.


Press Release:

Toshiba to Launch the World-Fastest Class SDHC Memory Cards

TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA™[1], that will bring to market SD memory cards offering the highest performance levels available.

EXCERIA, a combination of "excellent" and "experience" offers cards compliant with the SD Memory Card Standard Ver.3.0 UHS-I[2], and includes versions offering the world-fastest class[3] data transfer speed[4]. The new products will be launched from April in Japan, with distinctive labeling.

The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. As the performance of digital equipment has advanced, SD memory cards offering faster data transfer speeds are necessary to support such functions as recording HD movies, continuous image shooting with digital camera and short transfer times when copying data to other devices.

Toshiba's EXCERIA SDXC and SDHC memory cards will offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 1[5] and SD speed class 10[6]. Products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD, each offering three versions with different capacities.

The Type 1 series products integrate new controllers that realize the world-fastest class of data transfers, with a maximum read speed of 95MB per sec and a write speed of 90MB per sec. Type 2 series products offer a maximum read speed of 95MB per sec and a write speed of 60MB per sec, while Type HD products have a maximum read speed of 90 MB per sec and a write speed of 30 MB per sec.

Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards.

Notes:

[1] EXCERIA is a trademark of Toshiba Corporation.
[2] UHS-I is the ultra high speed interface in SD Memory Card Standard Ver.3.0 that delivers data at a rate from 25 to 104MB per sec,
[3] As of March 2012
[4] Maximum data transfer speed may vary depending on the host device and file size.
[5] When it is used in UHS interface compliant device, the minimum read and write speed is 10 MB per sec.
[6] The minimum read and write speed is 10 MB per sec.

Outline of New SD Memory Cards

1. EXCERIA Type 1

Product Name Capacity Maximum Transfer
Speed 
Price Start of Sales
(Plan)
Read Write  
SD-GU032G1  32GB  95MB/s  90MB/s  Open  July, 2012
SD-GU016G1  16GB  95MB/s  90MB/s  Open  July, 2012
SD-GU008G1  8GB  95MB/s  90MB/s  Open  July, 2012

2. EXCERIA Type 2

Product Name Capacity Maximum Transfer
Speed 
Price Start of Sales
(Plan)
Read Write  
SD-GU064G2  64GB  95MB/s  60MB/s  Open  August, 2012
SD-GU032G2  32GB  95MB/s  60MB/s  Open  August, 2012
SD-GU016G2  16GB  95MB/s  60MB/s  Open  August, 2012

3. EXCERIA Type HD

Product Name Capacity Maximum Transfer
Speed 
Price Start of Sales
(Plan)
Read Write  
SD-GU032GH  32GB  90MB/s  30MB/s  Open  May, 2012
SD-GU016GH  16GB  90MB/s  30MB/s  Open  April, 2012
SD-GU008GH  8GB  90MB/s  30MB/s  Open  April, 2012
Note:
Product names above are for the Japanese market.

Key Features (All EXCERIA series)

  1. Compliant with the SD Memory Card Standard Ver.3.0 UHS-104, which defines 104MB per sec as the fastest data transfer speed under the SD Memory Card Standard Ver.3.0 UHS-I.
  2. SDHC memory cards (32GB, 16GB, 8GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.
  3. Integrates highly secure CPRM copy protection technology.
  4. The minimum recording speed is UHS speed class1 and SD speed class 10.

Specifications

1.  EXCERIA Type 1

Product Name SD-GU032G1 SD-GU016G1 SD-GU008G1
Capacity  32GB  16GB  8GB
Speed
Class 
UHS-I
Mode 
UHS Speed Class 1
SD Mode  Speed Class 10
Maximum Read Speed  95MB/s
Maximum Write Speed  90MB/s
Interface  SDR104/SDR50/DDR50/HS/DS bus mode, SDCLOCK≤208MHz
Signal Voltage  UHS-I Mode1.8V, HS/DS Mode 3.3V
Power Supply Voltage  2.7-3.6V
Compliant Standard  SD Memory Standard Ver.3.01
File Format  FAT32
External Dimensions  32.0mm(L)×24.0mm(W)×2.1mm(T)
Weight Approx.  Approx. 2g

2. EXCERIA Type 2

Product Name SD-GU064G2 SD-GU032G2 SD-GU016G2
Capacity  64GB  32GB  16GB
Speed
Class 
UHS-I
Mode 
UHS Speed Class 1
SD Mode  Speed Class 10
Maximum Read Speed  95MB/s
Maximum Write Speed  60MB/s
Interface  SDR104/SDR50/DDR50/HS/DS bus mode, SDCLOCK≤208MHz
Signal Voltage  UHS-I Mode1.8V, HS/DS Mode 3.3V
Power Supply Voltage  2.7-3.6V
Compliant Standard  SD Memory Card Standard Ver.3.01
File Format  exFAT  FAT32
External Dimensions  32.0mm(L)×24.0mm(W)×2.1mm(T)
Weight Approx.  Approx. 2g

3. EXCERIA Type HD

Product Name SD-GU032GH SD-GU016GH SD-GU008GH
Capacity  32GB  16GB  8GB
Speed
Class 
UHS-I
Mode 
UHS Speed Class 1
SD Mode  Speed Class 10
Maximum Read Speed  90MB/s
Maximum Write Speed  30MB/s
Interface  SDR104/SDR50/DDR50/HS/DS bus mode, SDCLOCK≤208MHz
Signal Voltage  UHS-I Mode1.8V, HS/DS Mode 3.3V
Power Supply Voltage  2.7-3.6V
Compliant Standard  SD Memory Card Standard Ver.3.01
File Format  FAT32
External Dimensions  32.0mm(L)×24.0mm(W)×2.1mm(T)
Weight Approx.  Approx. 2g

Note:

  • Product names above are for the Japanese market.
  • SDHC memory cards (32GB, 16GB, 8GB) can be used only in SDXC or SDHC compliant devices integrating FAT32 file format.
  • SDXC memory cards (64GB) can be used only in SDXC compliant devices integrating exFAT file format.

Comments

Total comments: 15
powerbook duo
By powerbook duo (Mar 20, 2012)

Am I the only one troubled by the name? they must have come up with the name in house, should at least use a service where they name-check or test it on some audience or something....

0 upvotes
micahmedia
By micahmedia (Mar 20, 2012)

See my link below--this is better than their marketing name for the rest of the world, which is "Premiugate"

0 upvotes
monci
By monci (Mar 15, 2012)

why no one tell us the minimum transfer speed? :(

0 upvotes
Edmond Leung
By Edmond Leung (Mar 15, 2012)

it tells us the minimum speed is Class 10, ie. 10MB/Sec.
However, I think this speed is only valid in Sequential Writing. I tried the SD card for Random Assess Writing and Reading, the speed of a Class 10 SD card is far below 10MB/Sec.
This phenomena not only in SD cards but also in CF cards. This does not relate to the problem of the card reader because it also happen when a CF card is directly connected to the IDE cable.
I don't know whether this is due to missing of the controller where the SSD/hard disks have.

Comment edited 8 minutes after posting
0 upvotes
Edmond Leung
By Edmond Leung (Mar 15, 2012)

Is this just the Sequential Writing speed? How about the Random Assess Writing speed?
I tried a lot of fast CF and SD cards for Random Assess Writing, the speed is extremely slow when compared with the Sequential Writing speed.

0 upvotes
DanCart
By DanCart (Mar 15, 2012)

Interesting development ! These cards sound like they are the business , their labels look a bit plain for such high performance cards

0 upvotes
grooVC
By grooVC (Mar 14, 2012)

Are there actual devices out there (not including USB 3.0 memory card readers) that can actually take advantage of these specs?

0 upvotes
Joe Ogiba
By Joe Ogiba (Mar 15, 2012)

Some Panasonic GH2 hacks require the SanDisk 95MB/s 64GB SDXC Card to support spanning in video mode.

http://www.personal-view.com/talks/discussion/1491/95mbs-sandisk-extreme-pro-spanning-reports-64gig-sdxc/p2

1 upvote
MaikeruN
By MaikeruN (Mar 15, 2012)

Try a D7000 continuous shooting with RAW+JPEG.

Not to mention pro bodies that also accept SD cards, bursting 10+ fps.

And realistically, no one likes to wait.

Comment edited 2 times, last edit 5 minutes after posting
4 upvotes
Josh152
By Josh152 (Mar 15, 2012)

Don't underestimate the value having a fast card to computer transfers. Especially with files sizes getting bigger and bigger.

1 upvote
micahmedia
By micahmedia (Mar 14, 2012)

These have been available overseas for about a year. Check the date first available here: http://www.amazon.co.jp/gp/switch-language/product/B004GJW2CK/ref=dp_change_lang?ie=UTF8&language=en_JP

This just means they came up a with a marketing name for the US and are shipping them here. I wonder what the hold up was? Sandisk managed to ship here first though, in higher speeds and capacities. Price on these cards doesn't seem competitive in the JP market...have to wait and see if maybe they'll compete on price here in the states.

Comment edited 3 minutes after posting
0 upvotes
IEBA1
By IEBA1 (Mar 14, 2012)

I like that the stats are clearly posted on the cards. But I was expecting that an announcement of a new card with full UHS-I compliance would be FASTER than current cards, not EQUAL to current cards.

Hey, check out the new FAST corvette, it goes just as fast as the other fast cars. Woo hoo.

1 upvote
amweber21
By amweber21 (Mar 14, 2012)

Which non-UHS-I cards is it slower then again? The slowest of these cards is faster then most SD-HC cards out there.

0 upvotes
MaikeruN
By MaikeruN (Mar 15, 2012)

Because that's pretty much almost as fast as UHS-I would go? They would have to enable UHS-II for any faster real world performance.

0 upvotes
straylightrun
By straylightrun (Mar 15, 2012)

I don't know why you're complaining, more competition will always be better for the end consumer.

0 upvotes
Total comments: 15