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Sigma SD1 becomes SD1 Merrill and gains (much) keener price tag

By dpreview staff on Feb 8, 2012 at 07:00 GMT
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Sigma's new CEO, Kazuto Yamaki has announced the re-branding and re-pricing of the company's flagship camera. The SD1 DSLR will now be know as the SD1 Merrill, in honor of Dick Merrill, inventor of the Foveon sensor technology on which it is based. The price will also be revised, falling to what should be a street price of around $2,299, which Yamaki attributes to work conducted to reduce production costs of the sensor. Despite these changes, his letter promises the performance and characteristics of the sensor have not changed. To avoid disappointing existing SD1 customers, Sigma will offer a support program with 'points' that can be exchanged for Sigma products.

($2,299 is the Minimum Advertised Price quoted by the Sigma Corporation of America - the price that suppliers agree not to publicly advertise the camera below - and can be expected to be the street price shortly after cameras become available)

Jump to:


Press release:

Sigma Corporation of America announces new name, pricing for flagship SD1 camera

Ronkonkoma, NY, Feb. 8, 2012 – In a personal letter to the company’s loyal customers, Sigma Corporation CEO Kazuto Yamaki today announced that, starting next month, Sigma’s 46-megapixel SD1 DSLR will be renamed the SD1 Merrill in honor of Richard “Dick” Merrill, the late co-creator of the Foveon X3 Direct Image Sensor technology. The otherwise unchanged DSLR will also be sold at a lower price that reflects new efficiencies in the camera’s production. 

The SD1 Merrill will be sold for approximately $3,300 MSRP in the United States.

Today Yamaki wrote:

To our valued customers,

We would like to express our appreciation for your loyal patronage of Sigma products.

Today, we announced our new digital single lens reflex camera, the Sigma SD1 Merrill. This product has the same features, performance, and specifications as the Sigma SD1, however, the price is substantially revised. We are gearing up for its release in March 2012, and the market price is expected to be approximately $3,300 MSRP.

At the time of its introduction, the Sigma SD1 was a revolutionary product incorporating a 46MP* direct image sensor which provided the highest resolution in a digital SLR camera. As the world’s only full-color sensor capturing all three primary color components (R, G, and B) within each pixel location, the Foveon X3 Direct Image Sensor made it possible for the image quality of SD1 to not only demonstrate improved resolution, but also to obtain richer expressions of gradation, as well as to enhance the three-dimensional impression which is specific to Foveon sensors. *Resolution equivalent to 30MP on a color filter array sensor

However, even with this revolutionary image sensor, we could not solve issues related to some of the manufacturing methods before the start of mass production, and the production cost ended up substantially exceeding our originally expected price. As a result, we had no choice but to set the price of the SigmaSD1 high. This caused great discouragement to all of you who looked forward to its release, and wished to experience the very unique image quality of the Sigma SD1 in person; this has become our biggest disappointment and pain.

Since then, overcoming this situation has become the first priority for us and Foveon, and we have together made improvements to reduce production cost substantially. Even though this effort took nearly a year, at last, we achieved a reduction target close to the price we originally planned. Therefore, we decided to release Sigma SD1 as a new product, and were able to make our recent announcement.

The Sigma SD1 Merrill keeps the best image quality of the Sigma SD1, which has a unique identity, but comes with a substantially revised price. Although some of the manufacturing methods have been enhanced, the performance and characteristics of the sensor itself have not changed. There is nothing more pleasurable for us than enabling our valued customers to experience the Sigma SD1 Merrill in person, as a digital SLR camera of a new era which inspires photographers’ inner artistic sensitivity, providing “high image quality” and changing current perceptions of what is possible.

On the other hand, we fully understand that it is not acceptable to current Sigma SD1 users that a new product with exactly the same specifications as their camera is being released with a substantially revised price a year later. After all, those customers committed to purchasing the Sigma SD1 with great expectations.

During this period, we have seriously considered how we can express our appreciation for our Sigma SD1 customers. Currently, we have a plan to offer a support program for current Sigma SD1 owners. This support program will provide points that can be exchanged for our products. This program is expected to be valid after the release of Sigma SD1 Merrill and it will last until the end of this year, 2012. It will be applicable for all Sigma products including both current and new products to be released this year. More details will be available soon; we appreciate your kind understanding as we finalize this program.

We would like to once again express our appreciation to current Sigma SD1 owners, and other customers who are looking forward to our next DSLR camera, for your loyal patronage to Sigma. We will continue doing our best with the aim to design and manufacture ideal photographic equipment that inspires the artistic hearts of photographers everywhere. We sincerely value your continued support.

Kazuto Yamaki

Chief Executive Officer

SIGMA CORPORATION

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Comments

Total comments: 174
12
doctorbza
By doctorbza (Feb 8, 2012)

aaaaaaaaaaaaaaahahahahahahaha

3 upvotes
Feud
By Feud (Feb 8, 2012)

I would be royally ****** off if I'd paid full price for the SD1 ... glad I didn't ... I'm waiting for the D800E.

3 upvotes
cwmartin
By cwmartin (Feb 8, 2012)

If Sigma has any real hope of selling large quantities of this camera, then they will have to offer it in a Nikon and Canon lens mount version. People have large investments in their lens systems, either Nikon or Canon. Sigma should leverage those bases by doing what they do with their lenses, make the camera available to be compatible with the two largest lens bases. Only then will the camera be given a hard look by people with other camera systems.

5 upvotes
Infared
By Infared (Feb 8, 2012)

I tell you what...if Sigma offered this in a Canon mount...I would seriously research this and consider buying one. As it stands I would not buy this camera for $1000. The lens selection is, in a word: "ick".

Comment edited 32 seconds after posting
6 upvotes
Photohobbyfun
By Photohobbyfun (Feb 8, 2012)

That's a very novel idea. I bet lots of people would be willing to buy this as a "second" body to compliment their existing Canikon.

Sigma would lose any chance they had at becoming a major player though. And they would lose some lens sales to anyone who would have bought a sigma mount.

Still the economy of scale would probably be better for them in the long run and they probably don't have any real chance of becoming a major player anyways.

Do it Sigma!

0 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

"Sigma would lose any chance they had at becoming a major player."

When it comes to DIGITAL CAMERAS, Sigma has no chance in frozen hell of becoming that, anyhow.

0 upvotes
jah1
By jah1 (Feb 24, 2012)

This was the business case from Sigma as I remember it: the SD1 is a 46mp camera (whether it is, or not, is another matter) – we will price comparatively with other 46mp cameras (i.e., med. formt digi). Ergo, the outrageous price for an APS-C camera. The result? The cameras didn't sell – neither in absolute numbers nor in comparison with competitors. The price drop could not be a clearer admission of the failure to price the camera correctly initially. If the camera were selling box-office, I CAN ASSURE YOU that the price would not be reduced. As someone earlier astutely observed, Sigma's job is to make money: if they were making money with the cameras priced at $9000 with robust demand, business logic would dictate that the price remain the same or go even higher. The price drop has nothing to do with improved economies of scale or any such nonsense, as Sigma would internalized any such savings into its profits - but there are no profits because the cameras aren't selling.

0 upvotes
xfoto
By xfoto (Feb 8, 2012)

Go go Nikon pressure! Lol Lets see if it works with Canon on the 5D2 replacement...

2 upvotes
balios
By balios (Feb 8, 2012)

That's quite a drop. Hope those "Sigma points" net you $3k in free Sigma lenses or the 4 people that bought the SD1 won't be too happy.

8 upvotes
unlearny
By unlearny (Feb 8, 2012)

We apologize, we were not able to offer this camera for a fair price while the inventor and our President were still alive. Now that they are gone, we want to lower the price before anybody else succumbs.

I'm imagining Yamaki just had an "A Christmas Carol" experience with apparitions of his old boss and Merril saying, "Ooooh, the 800E has no low pass filter and 36mp. lower the price or else you'll have to keep all the excess inventory sitting in the warehouse..."

How far ahead of the competition did they think they were, anyways?

4 upvotes
Peter A. Stavrakoglou
By Peter A. Stavrakoglou (Feb 8, 2012)

Dick Merrill passed away in 2008, long before the SD1 sensor was developed.

0 upvotes
BobNL
By BobNL (Feb 8, 2012)

Well Dick indeed passed away in 2008 but he was till the last moment involved in the development of new sensors. IIRC he was actually the one who came up with the idea that made it possible to make such an increase in sensor size.

2 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Dick Merrill passed away in 2008, long before the SD1 sensor was developed."

If the guy died BEFORE the sensor was even developed -- why suddenly name the camera after him? Something stinks in Denmark, folks.

0 upvotes
brittonx
By brittonx (Feb 9, 2012)

Dick's work definitely went into some of the newer Foveon patents which were key technical developments that made the SD1's sensor possible.

0 upvotes
Yomama
By Yomama (Feb 8, 2012)

No one is talking about the DP1 & DP2 Merrill. I think DP2M will be gorgeous IQ-wise... I am also interested what a modded m-mount DP1/2M will produce.

0 upvotes
Infared
By Infared (Feb 8, 2012)

Can Sigma please sell this sensor to Panasonic so that we can get some much-needed DR in the MFT system.

3 upvotes
alfaflash
By alfaflash (Feb 8, 2012)

I cannot remember a time when there were so many great cameras coming to the market. It is going to be very tough to chose which one is going to get my money. I have an SD-14 which finally frustrated me to the point where it got thrown into a closet It wasnt't the sensor which let the camera down but the firmware and the 1990's design. At the new price for the SD-1, I am willing to give the Foveon another chance.

5 upvotes
garyknrd
By garyknrd (Feb 8, 2012)

Actually I was in line with the SD1 when it first came out. I could not afford one. Now with the price drop? I look at it as they wanted to screw me and everyone else they could. Greedy LKKJHJHGJKG.
I will never own another SIGMA product period.

2 upvotes
Guidenet
By Guidenet (Feb 8, 2012)

If that sensor does what it's supposed to do, this might be a great camera. Personally, I don't know and therefore can't judge. I do know the sensor seems not capable of recording video so might be a strike against it for the jobbing professional who is asked more and more to supply video clips with an assignment.

I also don't believe in this stacking of RGB renders a 45 mp camera or even a 30 mp camera. Also, the sensor is on the small side. Again, we'll have to see more reviews and testing.

Personally, I liked the corporate letter by the CEO. It was fairly transparent and honest. Oh, I know he fudged on the issue, claiming sensor cost, but he also admitted that they screwed up royally and apologized. They are also taking responsibility for the early adopters to reward them for their loyalty. I wonder what they are doing for the small businessmen who still have these on the shelves? Hopefully, they will make it painless as possible.

6 upvotes
Cipher
By Cipher (Feb 8, 2012)

Transparent and honest? How about "Oh cr@p! The 36 megapixel FF D800 with insane specs is $2999! We better drop our price!".

10 upvotes
Guidenet
By Guidenet (Feb 9, 2012)

Ah, but they were going to have to drop the price anyway. It just wasn't selling at all. If the new D800 give it a push, so be it. I think the CEO was being honest in saying Sigma messed up and had it priced way too high for what it is. Not bad compared to how most CEOs handle mess-ups.

0 upvotes
Deleted1929
By Deleted1929 (Feb 8, 2012)

Apparently some sanity has been restored to Sigma's marketing department. Let's hope they also have the sense to get production copies to DPR for review.

2 upvotes
dopravopat
By dopravopat (Feb 8, 2012)

Let us also hope to see a in-depth review on DPR once they get the SD1 to play with. It is not just about "giving" the camera to DPR.

1 upvote
Cipher
By Cipher (Feb 8, 2012)

"Yamaki attributes to work conducted to reduce production costs of the sensor."

Transalation:
CEO: The $2999 Nikon D800 FF 36 megapixel makes us look kind of greedy. We better drop the price.
Subordinates: What about the three customers who bought the SD1 for $6900? Won't they be upset?
CEO: Throw a few free lenses at them to shut them up.

9 upvotes
sauchiyong
By sauchiyong (Feb 8, 2012)

Very ture! That is exactly what I think too! :-)

2 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Guys and gals, we have finally outsmarted the Japanese!!!

0 upvotes
ljmac
By ljmac (Feb 8, 2012)

The price goes down by more than two thirds and they say it's because of reduced sensor production costs? What a load of bull! They obviously couldn't sell any at the original asking price, and with Nikon releasing the D800, they realised they couldn't get away with claiming this was a 'cheap' medium format camera any longer.

4 upvotes
squared9
By squared9 (Feb 8, 2012)

Do you know what are the costs of setting up a fab producing new technology? If their initial estimate was that they can only produce X-many new X3s in one cycle, while the costs of the fab was fixed, it had to translate into the final price. Now as they figured out how to produce more sensors from the same materials and their initial investments have returned from SD1 sales, they can afford to decrease the price, ramp up production and let the economy of scale work for them. They aren't SONY manufacturing sensors for everyone around, they have to bear costs of their unique technology themselves. It's like Lamborghini - each car is manufactured manually, hence the cost.

3 upvotes
sauchiyong
By sauchiyong (Feb 8, 2012)

Can hardly call Sigma the Lamborghini of camera... I figure there were a limit on how much they can produce the SD1, instead of paying a lot to increase that they can make the price high... Sigma is still a fimily own business with limited resource. And when Nikon E800 is here, there will be no market for SD1 if they do not change the price.

1 upvote
squared9
By squared9 (Feb 8, 2012)

If you ever sat in a purely sport-oriented Ferrari (not a luxurious one) such as Enzo, you might have noticed how modest and minimalist the interior is. The car is simply tuned for performance, not your comfort. The same can be said about SD1 - purely tuned to deliver Foveon quality with a modest, functionality-oriented body without redundant bells and whistles.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (Feb 8, 2012)

In terms of price vs. sales I think we are talking more Cadillac Cimmaron than Lambourghini, here. Or maybe Sterling.

0 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

Drop the price to $1,500, and then there will probably be some takers for this off-brand name APS-C sensor camera. Just not until then.

0 upvotes
ljmac
By ljmac (Feb 9, 2012)

Lamborghini doesn't drop their prices by two thirds after a few months! Every manufacturer has to spread their production and R&D costs over the lifetime of the product. Such a huge drop means the initial price was too much. Besides, there's no way they would have made their money back on the 3 or 4 cameras that they sold!

0 upvotes
RobertSigmund
By RobertSigmund (Feb 8, 2012)

Sigma can easily afford the points program for the 12 or so people who have bought the SD 1 so far.

4 upvotes
Axibis
By Axibis (Feb 8, 2012)

Pricing strategy, just a D800 effect for camera manufacturers. Happy :)

2 upvotes
--> LSN
By --> LSN (Feb 8, 2012)

This is terrific news. I was looking at the B&H site for the SD1 yesterday, and today, I'm reading about the rebranding to honor Dick Merrill. I still use my SD9, which I'm told was Dick Merrill's favorite for its colors. Some will argue the pros and cons of sensor size, pixel density, AA filters, etc. But for me, I like the Sigma images the best. And to the early adopters who spent more for the SD1, they had the use of the camera before others, and most likely could afford the price without the pain. Thank you Mr. Yamaki and family!

1 upvote
Zvonko
By Zvonko (Feb 8, 2012)

what a load of crap

2 upvotes
--> LSN
By --> LSN (Feb 8, 2012)

Then you should change your diaper.

12 upvotes
Zvonko
By Zvonko (Feb 8, 2012)

that's funny... it's still the same camera sold cheaper

1 upvote
D1N0
By D1N0 (Feb 8, 2012)

Maybe you could do a review of it now. I'd like to see it perform against Canon, Nikon, Sony,Pentax

14 upvotes
Francis Carver
By Francis Carver (Feb 9, 2012)

"I'd like to see it perform against Canon, Nikon, Sony, Pentax."

Probably not all that good, hmmm?

0 upvotes
squared9
By squared9 (Feb 8, 2012)

Fantastic news!!! My next Foveon camera is going to be SD1 Merrill alongside SD14 and SD15 :)))

And yes, I use also last-generation Nikon, but I am extremely frustrated whenever I zoom in the NEF file and see the sensor issues going haywire everywhere (unsharpness, low ISO noise etc.) which I never see in Foveon. Are people here so accustomed to Bayer that they don't see the problems it has even in the published D800 samples?

4 upvotes
lxstorm
By lxstorm (Feb 8, 2012)

What samples are you talking about?

Hi ISO? skin-tones? sharpness of FujiFilm's anti-alising less sensor? And yes FujiFilm was always famous for pour colors rendition as Kodak. Chromes especially.

Sigma is an expert in terms of color separation no doubt.

0 upvotes
Guidenet
By Guidenet (Feb 8, 2012)

Rubbish. You can't zoom in on a NEF file. It's not an image type. It's ok to be a fanboy, but don't just make stuff up. Issues going haywire, forsooth.

1 upvote
Kendall Helmstetter Gelner

People who are claiming current SD-1 owners will be really mad missed the part where they get free lenses and other Sigma products.

People who are claiming the camera is irrelevant with the D800 release are ignoring both current samples from both cameras (the SD-1 is still better at lower ISO) and also the aspect that any D-800 owner can also buy one of the new DP-M compact cameras that have the same SD-1 sensor, with results from a backup compact that will equal or exceed the D800. It's like having a prime and a spare body with you always.

3 upvotes
stevielee
By stevielee (Feb 9, 2012)

Pure Propagandic Rubbish!

The D800/800E DSLRs from Nikon absolutely crushes the 15x whatever MP SD1 at any and ALL ISO'S. The SD1's diminutive 24mm APS-C sensor is not even on the same IQ planet as the D800/800E, letting alone coming within a country mile of equaling, or exceeding it.

Nothing to really see, or read here but just some more extremely biased and totally unfounded Pro Sigma FUD coming from one of it's semi-official ambassadors.

Comment edited 4 times, last edit 3 minutes after posting
0 upvotes
Sixpm
By Sixpm (Feb 8, 2012)

Sony is allowing Nikon to have the 36mp chip because they 'know' how difficult is the 'crack' the photo market, this is a kind of resigning to the competition Sony once had.

I use both the Nikon and Canon systems and no matter how tempting the Sony then 24mp, it just doesn't make sense to buy another lens system to match the camera.

Sigma has tried hard to gain ground with a x1.75 sensor, totally different mount system with a price beyond even the professionals, what chance have they got?

I like idea and the colour quality of the Foveon, but unfortunately that alone is not going to cut it, the ergonomic and the handling is another point where Sigma place the last nail in it's coffin.

3 upvotes
jacketpotato
By jacketpotato (Feb 8, 2012)

1.5x crop is SD1.
SD1 now approx $2300
Pixel level detail & sharpness, D800E is the equivalent & maybe 5D3 if it is without AA filter.

Ergonomic & handling is personal opinion.

3 upvotes
Rob Rossington
By Rob Rossington (Feb 8, 2012)

you can put lipstick on a pig......... It's still a pig.

2 upvotes
jacketpotato
By jacketpotato (Feb 8, 2012)

You a cross dresser ... nowt wrong with that.

3 upvotes
R Thornton
By R Thornton (Feb 8, 2012)

Who' s the dummy now, eh, Sigma?

2 upvotes
Bhiromography
By Bhiromography (Feb 8, 2012)

Sigma, please use your common sense when you put the price.

2 upvotes
lxstorm
By lxstorm (Feb 8, 2012)

Upcoming D800 / Fuji XPro1 makes Sigma obsolete despite the new similar to D800/XPro1 price tag.

2 upvotes
jacketpotato
By jacketpotato (Feb 8, 2012)

Does D800 make D1H, D2H, D2X, D3/S/X, D700 obsolete.

Does XP1 make Fuji S3, S5 obsolete.

Does D800 make XP1 obsolete & vice versa.

0 upvotes
stevielee
By stevielee (Feb 9, 2012)

YES!!!!!!!!!!!

0 upvotes
zodiacfml
By zodiacfml (Feb 8, 2012)

Wow, that was quick response. I knew they know something like the D800 would come out.

3 upvotes
bradleyg5
By bradleyg5 (Feb 8, 2012)

that's an ENORMOUS price drop. I'd be so angry if I bought that camera already.

1 upvote
micahmedia
By micahmedia (Feb 8, 2012)

...*yawn* Wake me when I can play with SD1 raw files in Adobe software.

6 upvotes
Mssimo
By Mssimo (Feb 8, 2012)

They just pulled a apple with the first Iphone. The people that paid 7 grand are going to be ticked! I hope they can trade in those points for something nice.

Comment edited 3 minutes after posting
4 upvotes
HBowman
By HBowman (Feb 8, 2012)

HAHAH so good !! So sweet !!! Awesome SIGMA.

1 upvote
dopravopat
By dopravopat (Feb 8, 2012)

Throw in a cost free remounting of all customers Sigma lenses to you mount and I seriously consider jumping ship. I have 6 Sigma lenses with Canon EOS mount. If Sigma woule remount them for free when I would buy the SD1, then it is a very tempting offer. Also two flashes need to be converted. Once I have the gear converted to Sigma, I am more likely to stay with the system.

5 upvotes
f8pc
By f8pc (Feb 8, 2012)

I want to know how the designers can look at the camera and be like, "Yep, that looks good." Looks like the styling of the first dSLRs.

1 upvote
jacketpotato
By jacketpotato (Feb 8, 2012)

There was a post on dpr forum that Sigma had to launch price SD1 high so it could still license Canon & Nikon mount for its lenses, until Canon Nikon announced their 5D3 & D800.

There are many thing going on inte backgrounds of business we are kept in the dark about.

I am glad SD1 is at the price it was intended to be.

0 upvotes
Managarm
By Managarm (Feb 8, 2012)

>> There are many thing going on inte backgrounds of business we are kept in the dark about. <<

Sure, but that's not the costumers' business, but something Sigma itself has to deal with.
Anyway, they screwed up big time with the SD1 disaster from the beginning on. And now, also thanks to some new contenders, it's a lot too late bringing back all the original enthusiasm the camera received just before launch day.

Launching a product with a $ 10,000 price tag and dropping this only half a year later to $ 2,300 is completely insane and a perfect guarantee for not being taken serious for quite a long time.

Comment edited 2 times, last edit 6 minutes after posting
4 upvotes
jacketpotato
By jacketpotato (Feb 8, 2012)

It my well be external forces put pressure on Sigma to make SD1 launch price so high.

Im glad Sigma are now under no such pressure and can bring the SD1 price as intended.

Boohooo to those who put pressure on Sigma.
Yaaaaay to Sigma.

Happy photographing to everyone.

1 upvote
Managarm
By Managarm (Feb 8, 2012)

Yeah, it's always the other's fault...

Anyway, if the new DP series turns out to be decent (and a match for the competition), I bet you'll be better off waiting another half a year after release date for the next magical price drop!

Who's fault will it be this time...?

3 upvotes
webmiser
By webmiser (Feb 8, 2012)

Sigma doesn't get licences from Canon or Nikon or any other manufacturer as far as I know, they reverse-engineer everything. That's why they often have to 're-chip' lenses when there is a change in electrical or mechanical configuration.
I welcome the reality check that Sigma has experienced as it can only be good for the adoption and development of the Foveon sensor.

2 upvotes
adrian mctiernan
By adrian mctiernan (9 months ago)

All my film and digital gear is Canon - I understand they are working on a foveon-type all colours at every pixel sensor, so I am waiting to hear the results from them before buying my new upgrading on my camera - anyone know anything about what Canon is doing right now? - I am hoping for a 24 megapixel camera, with each pixel seeing all the colours - that will blow most of the other cameras out of the water, as it were - thanks for any info - I would change if the sigma had more pixels, and they can solve the ISO speed vs poor performance at higher speeds - iso 800 is not very high in my book, but my canon sprinkles lots of white noise at this setting, (450D), so I wait some more - and I am 65, so not long left, really - hurry up you manufacturers!

0 upvotes
FreeRadical009
By FreeRadical009 (Feb 8, 2012)

If it took Sigma this long to come to their senses, then I doubt this camera will make any impact on the photographic gear world. It will actually be remembered as an exercise of everything you shouldn't do when launching a product, especially when you are better known for making lenses and other accessories and not cameras.

Too bad, because it has interesting specs, but Sigma can't pretend to be a Leica-sized company and ask for Nikon top-of-the-line prices.

2 upvotes
Sosua
By Sosua (Feb 8, 2012)

Where is the mahogany and rubies?!?!

0 upvotes
Graystar
By Graystar (Feb 8, 2012)

Hmmm...30MP crop sensor for $2300 or 36MP full-frame for (what should end up selling at) $2700...I think I'll go with a D800.

Sorry Sigma...still too little...and way, way too late.

3 upvotes
Couscousdelight
By Couscousdelight (Feb 8, 2012)

THIS IS NOT a 30mpx crop sensor ! Stop dreaming.

This is a nice move from Sigma. The compact DP1M is pretty interesting for me.

Comment edited 1 minute after posting
1 upvote
kapanak
By kapanak (Feb 8, 2012)

No. It is actually a 46 mpx crop sensor.

3 upvotes
micahmedia
By micahmedia (Feb 8, 2012)

Hahahaha! You're funny. 46mp. Every time I've compared side by side, they only come out to their rated pixel counts. They don't gain resolution from using a different CFA, they just lose some artifacts. That's the problem with their bogus inflated resolution claims.

You don't get a higher resolution than the pixels it has, you just get better color resolution. At least at base ISO. Things drop off quite quickly when you pump the ISO.

3 upvotes
Mssimo
By Mssimo (Feb 8, 2012)

You must not really know how sensors work. After a picture is taken with the D800 for example, the RAW to Jpeg engine blurs the crap out of all the pixels to create colors. This is a 15.4 MP X3 sensor. Sharpness will be as good as a 30MP blur machine; color will be better; high iso will be horrible but this camera is not about that.

6 upvotes
Klarno
By Klarno (Feb 8, 2012)

It's actually a sensor with 15 million photosites. Ultimately it's a marginal boost for luminance resolution over a 15mp bayer sensor with no AA filter, and the color resolution is even more improved relative to bayer sensors but color resolution simply doesn't matter /that/ much.

3 upvotes
webmiser
By webmiser (Feb 8, 2012)

Sigma has to lie about the mega pixies because all the other manufacturers (including Canon and Nikon) lie about theirs.
Bayer sensors photosites are in groups of four 1R2G1B. They cleverly pair these up so you only have to divide by two instead of four, but your 36Mp Nikon is still only 18Mp in reality.

1 upvote
LukeDuciel
By LukeDuciel (Feb 8, 2012)

Well. Sigma finally got the pills.

3 upvotes
Total comments: 174
12