www.dpreview.com
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Lytro meeting suggests Apple looking beyond conventional photography

Jan 24, 2012 at 22:31 GMT

Steve Jobs met Lytro founder Ren Ng to discuss the photographic aspects of Apple products, according to a new book about the company. Details are understandably sparse but, according to Adam Lashinsky's book 'Inside Apple,' Jobs asked Ng to prepare a list of three things he'd like Lytro to do with Apple. If nothing else, the story is interesting as it suggests Jobs was as excited by the Lytro and its effect on photography as the rest of the tech community has been. It also suggests Apple's approach to mobile photography might overlap with Lytro's aim of creating something fun, shareable and engaging, rather than attempting to replace conventional photography. Such an approach would certainly be in keeping with Apple's 'disruptive' approach to technology. (from 9-to-5Mac)

In response to our questions about the meeting, a Lytro spokesperson said:

'We have always admired Apple and share their dedication to innovation. It’s in that spirit that we had the pleasure to meet with Mr. Jobs prior to his passing and to show him what Lytro was working on as a result of his interest in the technology. We cannot provide comment on any past, existing or pending business relationships.'

Lytro has stressed the importance of fun to its product