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Mamiya and Leaf brands and lineups consolidate

By dpreview staff on Jan 17, 2012 at 22:18 GMT

Medium format makers Mamiya and Leaf, both partially owned by Phase One, are to co-brand their operations and co-ordinate product development. The two companies' products will be sold as a single product line to create a comprehensive medium-format system. Digital backs will still be branded as Leaf, which Phase One and the Israeli company's managers bought from Kodak in 2009. Camera bodies and lenses will still be made by and branded as Mamiya, the Japanese manufacturer in which phase One has a controlling stake. However, all marketing and support efforts will be brought together, and product development integrated. [Story corrected to clarify that the move comes from the individual companies, not Phase One]

New “Mamiya Leaf” Brand Delivers Strong Worldwide Synergy

TOKYO and TEL AVIV, January 16, 2012– Mamiya Digital Imaging, a trusted manufacturer and developer of medium-format cameras and optics, and Leaf Imaging Ltd., a leading manufacturer and developer of digital backs for the medium and large-format photography markets, today announced that they have created a new, worldwide Mamiya Leaf brand that integrates both companies’ product lines into one complete medium-format digital camera system offering, streamlines new product development and establishes more efficient customer sales and support.

The new Mamiya Leaf brand represents a synergy of the best that these two companies can offer as highly competent suppliers of comprehensive, fully-integrated high-end digital photography systems comprising digital camera backs, bodies and lenses. Together, the companies are focusing on delivering new Mamiya Leaf camera systems. Unified support from worldwide Mamiya Leaf partners/distributors is also expected to be a major advantage for photographers; they will now be able to enjoy one-stop expert service for all of the various components of a Mamiya Leaf medium format digital camera system.

“Creating a new Mamiya Leaf brand represents a win-win situation for photographers” said Dov Kalinksi, Leaf General Manager. “Not only will photographers be able to immediately benefit from a highly advanced, fully-integrated medium format system from the industry’s leading suppliers, but they will also be able to enjoy powerful new products emerging from a unified R&D effort.”

“We are aligning our resources to ensure that customers will benefit from the extensive expertise residing in both Tokyo and Tel Aviv,” said Mamiya Digital Imaging President Toshio Midorikawa. “We are confident that the synergy created and the efficiency gained by simplifying our operations will enable us to serve our customers faster and better.”

Mamiya Leaf medium format digital systems comprise a broad range of equipment -- from 22 to 80 megapixels. Camera bodies are manufactured by Mamiya; digital backs are manufactured by Leaf. Also available are Mamiya focal plane shutter lenses and Schneider Kreuznach-designed leaf shutter lenses. Cameras, lenses and backs will retain their respective Mamiya and Leaf labels and they will still be sold as individual components.

Included with all Mamiya Leaf systems are two native software options: the award winning Phase One Capture One and Leaf Capture.

About Mamiya Digital Imaging

For almost 70 years, Mamiya has been a name synonymous with excellence and innovation in professional photographic cameras and lenses. Mamiya Digital Imaging is dedicated to the professional and advanced amateur markets. For Mamiya it’s always been about one thing: the love of photography. A passion shared by enthusiastic owners of Mamiya cameras all over the world.

About Leaf Imaging, Ltd.

Leaf Imaging has been a pioneer in professional digital photography. In 1992, Leaf introduced the world’s first commercial digital camera back. Today, the Leaf Aptus-II digital backs are the choice of leading photographers. Leaf is dedicated to improving the quality of its products, technologies and services to support the advancement of professional digital photography.

Comments

Total comments: 23
Clint009
By Clint009 (9 months ago)

"What the Photographers Know: CCD Sensor a Game Changer"
From Delsa. Mamiya is mention. (July 2013)

http://www.photonics.com/Article.aspx?AID=54278

0 upvotes
Brandon Feinberg
By Brandon Feinberg (Jan 30, 2012)

A bit off topic but does anyone know what is going to happen with Leica sensors?

0 upvotes
Tord S Eriksson
By Tord S Eriksson (Jan 20, 2012)

As Kodak is now defunct, it is well that Mamiya now has an in-house sensor maker. I do worry about Hasselblad, though, even though they are nowadays made by a very healthy company, called Fujifilm (The design team is stilll Swedish, but the rest is Japanese).

0 upvotes
Franka T.L.
By Franka T.L. (Jan 22, 2012)

There is always Dalsa

0 upvotes
jmmgarza
By jmmgarza (Jan 19, 2012)

They are doomed.

0 upvotes
csdotam
By csdotam (Jan 20, 2012)

Not so - Leaf, Mamiya, P1 and Schneider have all been in bed together for quite some time ..and it's a fabulous thing.

0 upvotes
Klaus H
By Klaus H (Jan 18, 2012)

You have to wonder how long these guys will survive... Phase and Hasselblad too. If Sony/Nikon/Canon release 35mm bodies at 32-36MP it will hurt them even harder too.

0 upvotes
csdotam
By csdotam (Jan 20, 2012)

Right - because sensor size never mattered.

3 upvotes
AkinaC
By AkinaC (Jan 20, 2012)

For some studio pros, medium format or even large format still a excellent choice for them; MF has much less noise than full frame and probably even lighter in terms of camera bodies... MF doesn't have IS for telephoto is unfortunate...

1 upvote
kb2zuz
By kb2zuz (Jan 23, 2012)

What are the mythical advantages of sensor size (or the often related larger pixels)? Less noise, better dynamic range, shallower depth of field. I work with an H4D every day, and have a feeling that both csdotam and AkinaC haven't ever, because they don't know what they're talking about. I can tell you this, at anything over 50 ISO it has worse noise than any 35mm "full-frame" digital I've seen. It has only slightly better dynamic range (and again, that's only at 50 ISO). Yes with the 120mm f/4 lens it will have a shallower depth of field than an 85mm lens on a full-frame at f/4, but you can get f/1.2 lenses for full-frame. Most MF lenses are f/2.8 or slower, there's a couple f/2.2 lenses... so there goes the DOF advantage. I use medium format every day and there are reasons for it: multi-shot uninterpolated images, no AA filter, and high megapixels. That's about it.

0 upvotes
Dedi Kurniawan
By Dedi Kurniawan (Jan 18, 2012)

great news

0 upvotes
Paul Guba
By Paul Guba (Jan 17, 2012)

How will this benefit me?

0 upvotes
Peiasdf
By Peiasdf (Jan 18, 2012)

It won't with that Kodak sensor. Until someone else starts to make medium EVIL/mirrorless camera sensor, I am not excited.

3 upvotes
Ashley Pomeroy
By Ashley Pomeroy (Jan 17, 2012)

They should call themselves Mama, I Fly! AA!

That would be even better. If My Lamaea?

2 upvotes
regova
By regova (Jan 18, 2012)

Mami-leaf-ya :)

Comment edited 2 minutes after posting
0 upvotes
Lobalobo
By Lobalobo (Jan 17, 2012)

Hmm ... and Why isn't Phase One itself joining with Mamiya and Leaf?

0 upvotes
GiovanniB
By GiovanniB (Jan 17, 2012)

Seems a sensible move. I also appreciate backs and bodies being sold separately - and hopefully being upgradeable independently.

0 upvotes
Kfrog
By Kfrog (Jan 17, 2012)

Guess it makes sense. They have been selling the same products with the others name on them for years. Wonder if this is the result of the the Pentax 645D and its aggressive pricing...

0 upvotes
Richard Murdey
By Richard Murdey (Jan 18, 2012)

I would say definitely. Though I haven't got any hard numbers on 645D market share, it appears to have been very well received.

0 upvotes
kff
By kff (Jan 18, 2012)

price of 645D would be more aggresive
... but they only see Nikon D3x and so expensive MF cameras ... they don't see real price revolution... moving price of MF to FF and APS-C cameras, to sell more cameras, but it need cheaper sensor by Kodak ... to recognise that it rich more profit from suma of sales ... the chance would be only once ... maybe a new Pentax Ricoh GXR module :)

Comment edited 6 times, last edit 5 minutes after posting
0 upvotes
tkbslc
By tkbslc (Jan 17, 2012)

I would have gone with Leafmiya or Mamileaf.

Additionally, I hadn't heard the word 'synergy' for about 10 years, so that was nice.

1 upvote
Richard Butler
By Richard Butler (Jan 17, 2012)

That's only because the mergers and acquisitions market has been dormant since 2008. You can't write about a merger or acquisition without babbling on about optimizing synergies. (Actually, I think it's currently fashionable to 'leverage' synergies).

0 upvotes
Poss
By Poss (Jan 19, 2012)

Every time I hear "synergy" I somehow foresee "bankruptcy"...

1 upvote
Total comments: 23