Olympus unveils SZ-12 compact superzoom with 24x lens

Pre-CES: Olympus has unveiled the SZ-12, a 24x compact superzoom camera. The camera is based around an image-stabilized 14MP sensor and adds a 25-600mm equivalent zoom lens. Like the other releases it includes the company's Magic Art Filters, but it also features a well-specified 460k dot 3.0" LCD. The SZ-12 will sell for around $199 from March 2012.

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Press Release:

TRACK YOUR SUBJECTS NEAR OR FAR WITH NEW ULTRA-SLEEK OLYMPUS SZ-12 LONG ZOOM CAMERA

Super-Slim & Stylish 24x Optical Zoom Camera Captures the Action Close Up and Personal

CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the full-featured, slim and sleek SZ-12, a compact superzoom camera with a powerful 24x optical wide-angle zoom lens (25-600mm equivalent*) and two forms of image stabilization to help deliver the clearest results possible. Whether you’re traveling, at a family function, or on the sideline of a sporting event, the new, powerful SZ-12 gives you the flexibility to zoom right in and shoot brilliant close-ups without sacrificing versatility and image quality.

With remarkable magnification power in combination with 14-megapixel resolution, the super-slim SZ-12 is packed with state-of-the-art Olympus technology that delivers excellent image quality. A new, retro-chic “smart grip” at the front of the camera combined with built-in Dual Image Stabilization, helps cut out blur caused by imperceptible camera shake, allowing you to zoom right in for expressive close-ups and vivid HD 720p video.

High-speed, seven-frames-per-second (7 fps) sequential shooting gives you the power to capture a dynamic series of images of fast-moving subjects. For more composed shooting, the Olympus SZ-12’s Telephoto Macro captures all the rich detail of small subjects like flowers from inches away. The powerful zoom brings you up close to whimsical subjects like butterflies from a safe distance, so you don’t scare them.

Ten Magic Art Filters power your creativity by adding a whole range of special effects to your images directly in the camera. The Olympus SZ-12 offers the new Reflection magic filter takes the image and duplicates it across a horizontal or vertical plane of symmetry creating powerful illusions.

Easily frame and review your images on the large, 3-inch LCD display (460,000 dots) and share them wirelessly throughout your social networks or on your computer via an optional Eye-Fi Card – or in all the glory of High-Definition using an optional HDMI cable on a big-screen HDTV.

* 35mm camera equivalent

U.S. Pricing and Availability

The Olympus SZ-12 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty card.

Estimated Street Price: $199.99 (Available in silver, black and red)

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

Olympus SZ-12 specifications

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Comments

Total comments: 4

By Kirppu (Jan 10, 2012)

Well it looks slim i I would have designed it I wuold have tried to squeeze in raw support and if posible millimeter or two bigger sensor.
Buut it could also be that Oympus knows better what are the market shares for these kind of cameras and what people are willing to pay. So this comment falls to the category of useless forum speculations before going to work.

0 upvotes

By Naveed Akhtar (Jan 10, 2012)

lovely.. its interesting to see how Oly and Fuji are matching their camera specs to specs. earlier their enthusiast compacts X10 and XZ-1 and now this one against F770exr

0 upvotes

By Francis Carver (Jan 12, 2012)

Fujifilm's F770EXR will eat this lame attempt from Olympus for breakfast. Of course, it will cost more money, too.

Have you really compared the two in detailed spec-to-specs -- or are you "just saying?"

0 upvotes

By safeashouses (11 months ago)

What are you "just saying" (?) Fujifilm's F770EXR about $320.00 Olympus SZ-12 about $ 179.00. Who woulda thunk one was better than the other... oh, you thunk it alright. Thanks for your insight.

Comment edited 5 minutes after posting

0 upvotes

Total comments: 4