|Previous news story Next news story|
Pre-CES: Fujifilm has announced the FinePix F770EXR, a 20x, raw-capable compact superzoom with GPS. The F770 uses a 16MP CMOS sensor that offers the company's dynamic range or noise-optimizing EXR technology. Fujifilm says the latest iteration offers 30% less noise than existing 16MP EXR models. The camera's stabilized lens offers a 25-500mm equivalent range at apertures of F3.5-5.3. It can also capture 1080p movies and offers P,A,S and M shooting modes. The F750EXR is the same camera without the GPS functions.
Fujifilm will set the new standards for digital long zoom compact cameras in 2012 with the launch of the FinePix F770EXR. The FinePix F770EXR will redefine what’s possible with a small camera thanks to its enviable specification and 20x optical zoom lens.
In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small. With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs.
The F770EXR features Fujifilm’s unique EXR-CMOS sensor which has been further evolved. The EXR Auto, which automatically optimises settings according to scene types, has now been expanded to offer 103 different shooting patterns and which pushes the camera’s low-light capabilities even further.
By re-shaping the photo diodes, the EXR-CMOS sensor displays a 30% reduction in digital noise over the previous version at high ISO settings. Users can now capture great detail in low-light scenes without resorting to flash, while being confident that noise won’t spoil the ambient light effects.
The EXR sensor’s unique construction also allows it to change its characteristics according to the lighting conditions. Photographers can select High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast or High Sensitivity and Low Noise (SN) Priority for great results in low light, or leave the camera to make its own choice by selecting the EXR AUTO mode.
The body of the FinePix F770EXR is the smallest housing in the world*1 to include a 20x optical zoom lens. The 25-500mm focal range (equivalent to a 35mm camera) is able to tackle a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the newly designed Double Sliding Lens System that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution.
In addition to the 20x optical zoom, the FinePix F770EXR also benefits from Fujifilm’s Intelligent Digital Zoom feature which effectively doubles the focal range. This means that users get a maximum telephoto setting of 1000mm*2, to pull in even the most distant objects. Thanks to clever image processing, the Intelligent Digital Zoom feature doesn’t affect image quality in the same way as a conventional digital zoom function, so users can be confident that image quality will remain, even when the lens is zoomed out to the maximum focal length.
*1 Among 20x long zoom compact models as of December 2011.
*2 Equivalent to angle of view on a 35mm camera.
The FinePix F770EXR has been given additional enhancements over its predecessor, making it even better to use. The FinePix F770EXR has been optimised for faster start-up. Turn the power ON and it is ready to shoot in only 1.5 seconds. In addition, shot-to-shot times are very short (minimum 0.8 second and 1.0 second respectively). The AF speed has also been decreased to as little as 0.16 seconds, helping users lock onto their subjects in a flash. So, the FinePix F770EXR is ready for action when you are!
Travelling photographers, or those simply wanting to pinpoint their location, will benefit from the FinePix F770EXR’s improved GPS functionality. A new high sensitivity antenna also helps to find the camera’s position more quickly.
A further improvement sees the new model now include Route Log, where the camera creates an illustrated map showing where you’ve travelled and Photo Navigation, where the distance from and direction to a previous location are displayed.
Users can record and edit their favourite places in the camera with the new MY Landmark function. Also included in this model is the Landmark Navigator feature, which behaves in two different ways according to how the camera is held.
The FinePix F770EXR will indicate nearby landmarks and the distance the user is away from them. Hold the camera upright for normal picture taking and you’ll see the name of the nearest landmarks – and the distance to them. Point the lens towards the ground and the LCD converts to a radar view to show locations relative to where the user is standing. Both functions are ideal for those photographers keen to see all the famous places a location has to offer.
In addition to offering a powerful zoom lens, the FinePix F770EXR has a full set of features that allow users to take full control of their picture taking. Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR has the features required.
Output from the internal flash has also been boosted, with subjects up to 3.7m away now within reach, while for those preferring to shoot with just ambient light, ISO performance of up to 12,800* is available.
The FinePix F770EXR also contains the option of a RAW file format for unaltered files and has continuous shooting at up to 11 fps (Image size M only) for action shots and 1080p Full HD movie recording at 30 fps with stereo sound, which is perfect for playing back on a HD ready TV. High Speed movies can be recorded at up to 320 fps and all movie modes now come with Face Tracking Auto Focus, which ensures that faces stay sharp and correctly exposed even when the subject is moving. Even if a focus-locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking.
*6400：M mode or lower, ISO12800：S mode
Along with specification upgrades, the FinePix F770EXR has some key handling improvements to help make picture taking even more enjoyable. On the front of the camera, an ergonomic, rubberised handgrip* ensures users can get a firm hold and gives extra stability when shooting at the extreme telephoto length.
The top-plate, meanwhile, has the same angled mode dial from the FinePix F600EXR for simple selection of exposure modes, but now has the addition of a Function (Fn) button for faster access to regularly accessed features including ISO setting, Film simulation, etc. On the back of the camera, the 3-inch LCD shows images and menus with great clarity thanks to the extra bright 460,000 dots LCD, making it easier to see in bright lighting conditions.
The F770EXR features an Advanced Anti-Blur mode, in which the camera takes 4 continuous shots at high sensitivity, and merges them with an advanced image processing technology to correct the effects of vibration. This helps produce images that have less noise and vibrations caused by shaky hands even in hand-held shooting at night in poor lighting conditions or at long zoom.
The FinePix F770EXR will be available in black, red, blue and white finishes
*rubberised grip available for black, red, blue colours only
*ISO 6400 is effective in image size M or lower, ISO 12800 is effective in image size S
|Fujifilm FinePix F770EXR||Fujifilm FinePix F750EXR|
|Max resolution||4608 x 3456|
|Other resolutions||4608 x 3072, 4608 x 2592, 3264 x 2448, 3264 x 1840, 2304 x 1728, 2304 x 1536, 1920 x 1080|
|Image ratio w:h||4:3, 3:2, 16:9|
|Effective pixels||16.0 megapixels|
|Sensor size||1/2" (6.4 x 4.8 mm)|
|Color filter array||RGB color filter|
|ISO||Auto, 100, 200, 400, 800, 1600, 3200 (6400 and 12800 with boost)|
|White balance presets||7|
|Custom white balance||Yes (1)|
|JPEG quality levels||Fine, Normal|
|Optics & Focus|
|Focal length (equiv.)||25–500 mm|
|Autofocus assist lamp||Yes|
|Digital zoom||Yes (2x)|
|Normal focus range||45 cm (17.72″)|
|Macro focus range||5 cm (1.97″)|
|Screen / viewfinder|
|Screen type||TFT color LCD monitor|
|Maximum aperture||F3.5 - F5.3|
|Minimum shutter speed||8 sec|
|Maximum shutter speed||1/2000 sec|
|Flash range||3.7 m (Wide: 15 cm–3.7 m / Tele: 90 cm–2.4m)|
|Flash modes||Auto, On, Off, Red-eye, Slow Sync|
|Self-timer||Yes (2 or 10 sec, Auto release, Auto shutter (Dog, Cat）)|
|Exposure compensation||±2 (at 1/3 EV steps)|
|AE Bracketing||(at 1/3 EV, 2/3 EV, 1 EV steps)|
|Resolutions||1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)|
|Storage included||30 MB|
|USB||USB 2.0 (480 Mbit/sec)|
|Battery description||Lithium-ion NP-50A rechargeable battery and charger|
|Weight (inc. batteries)||234 g (0.52 lb / 8.25 oz)|
|Dimensions||105 x 63 x 36 mm (4.13 x 2.48 x 1.42″)|