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Ambarella offers Wireless Camera Developer's Kit to create connected cameras

By dpreview staff on Jan 5, 2012 at 13:00 GMT

Pre-CES: Chip-maker Ambarella has announced a Wireless Camera Developer's Kit that will enable the development of cameras that can connect wirelessly to smartphones.The kit allows camera makers to provide features such as smartphone-based remote viewfinder apps and the ability to stream HD video to web broadcasting sites such as Qik and Ustream as well as uploading images to sites such as Facebook. The kit is a result of a collaboration with Qualcomm Atheros, the networking and connectivity subsidiary of Qualcomm, whose chips underpin many mobile devices.

Press Release:

Ambarella enables a new class of wireless HD cameras with smartphone control, viewing and social network video sharing

SANTA CLARA, CALIF -- Jan 5, 2012 -- Ambarella, Inc., a leader in low-power, high-definition video compression and image-processing solutions for consumer cameras, has announced the availability of the Ambarella Wireless Camera Developer’s Kit. The Kit enables the design of cameras that combine exceptional still photography and full HD video with wireless video streaming to smartphones. Consumers may now enjoy the benefit of a ruggedized sports camera or the advanced photographic capabilities of a dedicated Digital Still Camera (DSC) with smartphones that enable remote control, viewing, playback, and Internet video sharing. The complete wireless HD camera solution is the result of a close collaboration between Ambarella and Qualcomm Atheros, the networking and connectivity subsidiary of Qualcomm Incorporated and a leading provider of wireless and wired technologies for the mobile, networking, computing and consumer electronics markets.

The next generation of connected sports cameras and HD Digital Still Cameras

Today’s popular sports cameras are designed to perform in challenging conditions and often require the camera to be mounted where image preview and camera control are impractical. Ambarella’s video streaming technology enables the camera’s image to be previewed on the smartphone, so the camera can be optimally set-up and controlled remotely. Similarly, DSCs enabled with the remote viewfinder and control capability, allow users to take family portraits while remaining in the shot, to record staged performances from the audience, or to do stealth wildlife photography. The phone can also be used to playback the recorded video, stream live video action to popular Internet broadcast websites, such as Qik™ and Ustream™, or upload photos or video files to Facebook® or YouTube™.

“Users can now capture their experiences with a high-quality, dedicated camera while utilizing their smartphone’s network connectivity for instant sharing and personal broadcasting,” said Fermi Wang, Ambarella CEO. “The Ambarella Wireless Camera Developer’s Kit enables the camera to become the ultimate smartphone companion.”

“Qualcomm Atheros is pleased to partner with Ambarella to enable smartphone and camera connectivity,” said Gary Szilagyi, vice president and general manager, consumer electronics group, Qualcomm Atheros. “This collaboration offers consumers a new class of camera device that combines complete flexibility with new smartphone applications and Internet connectivity.”

The Wireless Camera Developer’s Kit leverages Ambarella’s multi-stream encoding capability which supports the recording of full HD video while simultaneously recording and streaming a second stream to the smartphone. The Kit is available for Ambarella’s industry-leading A7L camera SoC product family, providing full 1080p60 HD video with world class photography and extremely low power consumption.

Pricing and Availability
Pricing and availability information can be obtained directly from Ambarella at, or by calling +1-408-734-8888.


Total comments: 4
By HeezDeadJim (Jan 9, 2012)

Hmmmm.....I can see this being misused(?) for deviant purposes. If Ambarella doesn't play it safe, they could coin a new phrase (think "Google it" for researching, or "postal" for getting angry) that they might not want to be associated with.

maybe this?: I just " rella'd " Steve's sister changing in her bedroom...

But I'm sure no one would use it for those purposes. Aside from that, this could actually work well for less than desirable environments. You want to video record you and your buddy "muddin' after a good rain in a truck (hood mounted and water sealed), or place the camera underwater on a coral reef and snap shots of aquatic life that would otherwise be spooked with your presence.

Ashley Pomeroy
By Ashley Pomeroy (Jan 5, 2012)

Very nice, but what does this have to do with Fuji? I come here for Fuji news. You've let me down, DPReview!

Joe Ogiba
By Joe Ogiba (Jan 5, 2012)

If you want Fuji news then click on Fuji news and not Ambarella news.

DPReview : Ambarella offers Wireless Camera Developer's Kit to create connected cameras
Jan 5, 2012 at 13:00:00 GMT

Comment edited 3 times, last edit 7 minutes after posting
Richard Butler
By Richard Butler (Jan 5, 2012)

I think it might have been a joke.

I hope so, since it made me chuckle to myself.

Total comments: 4