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Nikon releases four '1 Nikkor lenses' for Nikon 1 system

By dpreview staff on Sep 21, 2011 at 04:21 GMT

Alongside the J1 and V1, Nikon has launched four lenses for its Nikon 1 system. The lenses, designed for the 1"-type CX sensors, start with the 1 Nikkor VR 10-30mm F3.5-5.6, 27-81mm equivalent kit zoom. In additon there will be a 1 Nikkor VR 30-110mm F3.8-5.6 lens, which gives a 81-297mm equiv range. Finally there will be the 27mm equiv. 1 Nikkor 10mm F2.8 pancake lens. There will also be a 1 Nikkor VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens for video capture.

NIKKOR Lenses and Accessories

Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what's possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon's VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon's first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Comments

Total comments: 94
runningspark
By runningspark (Oct 6, 2011)

Here's a couple of photos from the N1 J1. Taken on Raw with minimal adjustment.
Leather jacket at 200 ISO. Kitty at 900 ISO. sRGB Both shallow DOF at F2.8 at 1/60, with the 10mm.
I'd say rivals dSLR quality. Download and see for yourself.

http://www.michaelpaularbuthnot.com/NikonsLatest/Nikon_N1_J1.html

Comment edited 49 seconds after posting
0 upvotes
leafinsectman
By leafinsectman (Sep 24, 2011)

Not interested in these lenses although I am looking forward to trying out my collection of C-mount lenses on these. But I'll wait until the price of the body has dropped significantly.

0 upvotes
CameraLabTester
By CameraLabTester (Sep 24, 2011)

Nikon is supposed to be a great OPTICAL company...
Why do they now enter a soft drink bottle manufacturing venture?

2 upvotes
Valentinian
By Valentinian (Sep 22, 2011)

The camera looks great, but what I really DON'T understand are the lenses: they are bigger and slower than the 4/3 lenses. What is the sense of using a minuscule camera with a huge slow lens ????
That said, the camera system shows interesting advancements (fast AF, for instance). It used to be that improvements were first applied to the top of the camera list, and then they would be implemented down the camera line.... But in this case we see the opposite !!!!
strange guys at Nikon....

1 upvote
Duckie
By Duckie (Sep 25, 2011)

If the lenses are portionally larger, then chances are that the sweet spot of the lenses are larger and hopefully more of the picture will be clear (unlike the M4/3 or similar interchangeable lenses we see today).

1 upvote
jameshamm
By jameshamm (Sep 22, 2011)

Smart: make a caricature of a mirrorless camera to portray the format as crap.

1 upvote
N13L5
By N13L5 (Sep 25, 2011)

now I see what they're trying to do...

0 upvotes
Razgriz
By Razgriz (Sep 22, 2011)

My word look at all of the complaints about the size of sensors and speeds of lenses and unfavourable apertures.

I thought it was all about the moment, framing and the capture.

I wonder if Rembrant or Picasso made the same critique when some new paint brushes appeared on the market?

Just a thought!

5 upvotes
TheronFamily
By TheronFamily (Sep 24, 2011)

was there not controversy re.sable or squirrel, camel, ox and pony, or even goat bristle? P'haps Rembran(d)t did protest after all ...

0 upvotes
N13L5
By N13L5 (Sep 25, 2011)

Absolutely! At every art school, there's always bitching and moaning about brushes and colors...

You see, painting is very slow... so various chatter is inevitable while doing it, and when you make a mistake, you need something to blame it on.

0 upvotes
Baxter Bad
By Baxter Bad (Sep 21, 2011)

Pathetic, the fastest lens in this group of turtles doesn't even have VR. Atta boy, protect those DSLR sales!

1 upvote
elvisfontenot
By elvisfontenot (Sep 21, 2011)

I guess that many Nikon users- if there is compatibility with established lenses - will like this, if they haven't committed already to M4/3. Personally, I think the jury must be out on the wider market, though, as there is already good synergy between Olympus/Panasonic's customer bases and plenty of manual M4/3 adapters to entice those on the periphery.
My issue with this, is less of the camera, but the fact that it's about 2 years too late to the party. It's sensor size doesn't seem to promise much advantage in IQ, despite Nikon's excellent reputation for high ISO/low light and its manual lens adaptability - a key issue in the niche market uptake of M4/3 - is behind the oppoistion.
I'm still looking forward to seeing samples of what it can do though!

0 upvotes
forzanopaolo
By forzanopaolo (Sep 21, 2011)

I appreciate this new model as philosophy, but I dare say that I would like to see also a lens that covers most common needs for an average user like me, a fast 9-50, may be a f2,8 at least. I do not like to carry lenses, I prefere only one token!

2 upvotes
Wally Brooks
By Wally Brooks (Sep 21, 2011)

Clearly aimed at the coolpix upgrade crowd. Looks fine for that group and probably not a good choice for working pros or semi pros! I would like to be able to use my SB800/900 and pocketwizzards on it rather than buy new gerar. I suspect forced upgrades are what product-manager-san had that in mind! I am not getting rid of my 4X5 FILM camrea anytime soon either. Thinking about the NEX 7 for landscape work canuse Nikon has nothing that comes close to my 4X5 LF camera.

0 upvotes
joroland
By joroland (Nov 11, 2011)

you wrote elsewhere "Fewer pixels to get higher ISO & lower noise!" could you explain this or point me to an article? thanks, Jim

0 upvotes
zanypoet
By zanypoet (Sep 21, 2011)

At least it's not ugly like NEX7 ala soup can attached to cigarette box.

0 upvotes
N13L5
By N13L5 (Sep 25, 2011)

You do have a point there...

I think I would have bought a Nex long ago, if they had a ~30mm pancake... But that 18mm is just too wide as an only lens for me.

And the new 35mm macro and 50mm portrait lenses are no shorter than the kit zoom either, so we're back to soup can on a cigarette box. (even though the cigarette box is nicely designed)

0 upvotes
zanypoet
By zanypoet (Sep 21, 2011)

Cursed small sensors. Nikon is bringing knife to a gun fight.

4 upvotes
tkbslc
By tkbslc (Sep 22, 2011)

It depends which fight we think they are in. I am not sure they ever intended it to compete with NEX or even m4/3

0 upvotes
Caleido
By Caleido (Sep 22, 2011)

Wrong. You expected a gun for a gunfight because you like guns. Nikon actually brought a knife to a stick fight - for people who like sticks but want something better, but don't like guns.

4 upvotes
max2000
By max2000 (Sep 24, 2011)

I think that Nikon just didn't want to be as close sized sensor as their APS one in DSLR.

0 upvotes
N13L5
By N13L5 (Sep 25, 2011)

I wonder why Nikon so fears cannibalizing entry level DSLR's. Its happening with or without them.

And lets say, their own, well designed small-sized APS-C sensor camera does take sales away from the D3100/D5100, where is the problem? They are not selling them for any less money, but they are more prone to sell little proprietary attachments like Sony is already doing.

Further, looking at Sony's E-mount lenses, those aren't any smaller than their A-mount lenses. Not surprising, cause they have to serve the same size sensor.

So, for Nikon, there's no issue to keep using the same lens mount and lenses. Several Nikon DSLR prime lenses are smaller than Sony's E-mount prime lenses coming out in December.

So, Nikon wouldn't anger its customer base over lens concerns, nor would they loose any money if more people switched to smaller Nikons, cause they wouldn't need to switch brands.

I'd pay MORE not less for a smaller mirrorless D5100 sister from Nikon with the same low light power.

0 upvotes
kenghor
By kenghor (Sep 21, 2011)

Nikon is doomed!

The small 2.7x crop sensor is a joke to those who users who bother to have an inter-changeable lens system. How much of the small-form advantage does it has over the GF3 / Nex series, if any at all? And those who like it to be really small will simply stay with the compact cameras.

I see that Nikon can only capitalise on its brand name to sell such a system to those who knows little about camera. Probably cannibalising its p&s and low end DSLR customers.

Nikon is not a big company compared to the other electronic giants such as Canon, Sony, Panny and Samsung. With its resources spreading thin, its DSLR business may as a result suffer big time.

2 upvotes
Cy Cheze
By Cy Cheze (Sep 21, 2011)

Have Sony or Panny reported real profits lately? Does Samsung subsidize dabbling in cameras with profits earned on sales of phones or washing machines? Has Canon been holding on to market share in Japan of late? Should Nikon wait until all the other giants launch mirrorless system cameras before making up it's mind? Would it make sense to offer a clone of the m4/3 or NEX devices? Isn't the most common complaint about the others that their lenses are, in addition to being expensive, too large relative to body size?

If Nikon simply offers an adapter for legacy lenses, the crop factor of a 1" sensor offers a lot of telephoto potential, plus better performance than with a 1/2.3" sensor. The three dedicated lenses introduced look interesting. The pancake allows it to be a true pocket camera. Not a bad start.

1 upvote
dbateman
By dbateman (Sep 21, 2011)

@Cy Cheze, yes Olympus and Panny are very profitable in the Micro line. Olympus and Panny have ranked very high in sales in Japan, where lots of money is.

The Main problem is that the Nikon is using smaller sensor, BUT Larger yes larger lenses than in M43rds! This is not good. I really was hoping for some small options here.

0 upvotes
N13L5
By N13L5 (Sep 25, 2011)

@ Cy Cheze
you say "Would it make sense to offer a clone of the m4/3 or NEX devices?"

Who would ever suggest Nikon make a clone :P How about beating them with a better camera, eliminating the warts of the other systems? Isn't that Nikon's strength?

Of course you can't do that if you're in fearful protectionist mode.

0 upvotes
Peiasdf
By Peiasdf (Sep 21, 2011)

Love Nikon's lenses design.

2 upvotes
N13L5
By N13L5 (Sep 25, 2011)

Yes, some of them have a Bauhaus look to them, like old Braun products. Now we just have to get Nikon to put better glass in them.

0 upvotes
goblin
By goblin (Sep 21, 2011)

OMG !!!

PRONEA LENSES ARE BACK !!!

RUN FOR COVEEER !!! :D :D :D

3 upvotes
Neoasphalt
By Neoasphalt (Sep 21, 2011)

After I tried F2.0 I hate F3.5 and slower lenses. Better to make 1 fast than 4 very slow.

0 upvotes
rocklobster
By rocklobster (Sep 21, 2011)

Canon must be having a good old laugh right now as all that this camera has got that M43 has not is phase detect focussing - not a selling point for buyers that will be attracted to this product.

Nikon should have aimed higher towards the NEX-7 or at least the NEX-5 but perhaps they, like Sony, could not make lenses small enough.

Cheers

3 upvotes
N13L5
By N13L5 (Sep 25, 2011)

Canon must be slowly, secretly cooking its own soup all the while Nikon is doing free market research for them.

Since I need a camera next month, I'll just buy some discontinued model temporary camera, till I can see what Canon comes up with.

0 upvotes
dasilvamedia
By dasilvamedia (Sep 21, 2011)

Didn't Nikon realized that it actually has to be better than a Panasonic or a Sony?
This is fun! All the post Ive seen where not in the advantage of Nikon. Made my day!

2 upvotes
Cy Cheze
By Cy Cheze (Sep 21, 2011)

I am not a Nikon owner or apologist, but I think they made a good decision to enter the mirrorless market with a device that is not a mere clone of the m4/3 or NEX devices. The lens compactness, plus Nikon lens compatibility, may be a winning ticket. "If you can't join them, beat them."

3 upvotes
N13L5
By N13L5 (Sep 25, 2011)

again someone talks of "Clone", as if the only way to use some "standard" sensor size would automatically mean a clone... I guess that makes all DSLR cameras clones of each other?

So, by your logic, if I have a car company, and I don't want to make a clone of all the other successful car models, I'll just build the same thing but with really small wheels, so nobody can say its a clone of cars using 17" wheels. My tiny-wheeled car will go great on smooth roads, but don't go near any potholes :P

The whole "clone" concept is ridiculous with respect to cameras, they all do the same thing in the same way. Yes, variations on the theme make great difference to usability and picture quality, but if Apple had designed the original shape of the DSLR, it could have sued them all out of business over "trade dress" imitation, thats how alike they all look.
Wasn't enough for Samsung to have their buttons in different places either ;-)

1 upvote
TEBnewyork
By TEBnewyork (Sep 21, 2011)

I count four lenses not three. Is the video zoom out in the future? They all say "there will be" but can't tell if that is at launch or in the future.

0 upvotes
tkpenalty
By tkpenalty (Sep 21, 2011)

Whilst sony and samsung are pumping out F1.8/F1.4 fast lenses on large sensors, nikon and pentax have decided to go down the route of making small sensors and slow lenses. Shouldnt a smaller imaging circle allow for wider apertures?

I don't get the rationale behind it... maybe its to compensate for the fact they havent been able to develop a efficient CDAF system? (Bigger DOF allows for less hunting)

0 upvotes
Andy Crowe
By Andy Crowe (Sep 21, 2011)

Why was Samsung the only company to launch a mirrorless system with a fast normal pancake? They really should be obligatory.

Nice to have a portrait lens announced early in the lineup, but where's the fast normal prime? At least Panasonic had one on their roadmap from the start.

A smaller sensor needs fast lenses more than anything, at least with the sensor crop pretty much identical to a 16mm movie frame you can use c-mount lenses with no vignetting, at least if Nikon have made their flange distance shallow enough.

1 upvote
N13L5
By N13L5 (Sep 25, 2011)

I so agree with you...

The normal pancake is the only thing that kept Samsung on my list, though I couldn't buy for various other reasons :(

Smart move, and very surprising Sony/Panasonic didn't get it.

0 upvotes
Digiuserdownunder
By Digiuserdownunder (Sep 21, 2011)

Few, if any nowdays, will remember the "doom and gloom" when the first 35mm cameras were introduced. Well, how can that rediculously small area of film compare with quality from a 4"X5" sheet film camera, and even the 'compact' (but for amateur) 120 roll film!

Don't look at the Nikon 1 system to compare with DSLRs, compacts, or even other camers. It is instead a new kind of photographic tool. Perhaps an apt discription would be a video capture tool which also saves high quality still images, in addition to high speed motion analysis capture. Think of the possibilities!

Just as 35mm did not completely replace 4X5 or even 120, so go on using your APS-C and FX cameras, the CX is just another option. If you think its not for you, then it probably is not (just like those who use Hasselblads, while others use 35mm). Different tools for different folks. I wish Nikon every success!

13 upvotes
DaveMarx
By DaveMarx (Sep 23, 2011)

Amen, and then some! The move from Speed Graphic to Nikon F wasn't about image quality - it was weight, size, flexibility, no parallax, film magazine capacity, an upright, unflipped image in the viewfinder.... Today? It's 10 fps full-function, full resolution stills shooting. Action photographers should be drooling. Capture stills while videotaping = one paparazzo selling to People and ET. A kit bag half the bulk and weight, no need for a wildlife photographer to backpack both motion and still camera systems and multiple tripods. For p&s upgraders, my butt! Nikon's dangling the bait, knowing their DSLR followers have to figure it out for themselves. "Oh, don't worry! It's not for you!" The pros will discover this "toy," 'cause utility trumps all else. The serious amateurs will see these in the pros hands, and will get over their current attitude. That's the Nikon way since the '50s. And sensor size? At this point, it's like arguing Panatomic X vs. Tri-X, not 4x5 vs. 35mm.

0 upvotes
Henry M. Hertz
By Henry M. Hertz (Sep 21, 2011)

to big... lenses to slow compared to m43 options.

give me one reason nikon why i should buy this overprized stuff and not a sony NEX or m43 camera!!

1 upvote
Ghislain Leduc
By Ghislain Leduc (Sep 21, 2011)

Just go buy a NEX or M43, these camera are not for you.. simple enough....

2 upvotes
Paul Guba
By Paul Guba (Sep 21, 2011)

Well for starters how about I have like $15,000 invested in Nikon lenses and if the adapter makes them work seemlessly then I will sell all my m4/3 gear.

2 upvotes
N13L5
By N13L5 (Sep 25, 2011)

@ Paul Guba

So you'd mount expensive and large Nikon lenses on a camera the same size of an m43, without the slightest pang that a bigger sensor giving you better results would have fit into this size camera with no problem?

0 upvotes
petepictures
By petepictures (Sep 21, 2011)

Large sensors and fast lenses is what I would appreciate. There is plenty of cameras and lenses of this caliber already.
Disappointing Nikon.

2 upvotes
mungozan
By mungozan (Sep 21, 2011)

Slow lenses. Small sensor. Where´s the point in this?

4 upvotes
Art Vandelay II
By Art Vandelay II (Sep 21, 2011)

Clearly these first two models are aimed at entry level buyers, not enthusiasts. What lenses do all beginners buy? Standard kit zoom, then a telephoto zoom, then eventually they save up for an all in one super zoom. So those are the lenses Nikon is offering. m4/3's and Sony NEX started out exactly the same way; albeit it with larger sensors.

1 upvote
Cy Cheze
By Cy Cheze (Sep 21, 2011)

The drawback of all superzooms is the 1/2.3" sensor.

The drawback of m4/3 or ASP-C sensors is the large size of the lenses.

Maybe the 1" sensor will satisfy the "just right" needs of a smart enthusiast, who can work either with small & light lenses, or adapt any Nikon DSLR lens

0 upvotes
dbateman
By dbateman (Sep 21, 2011)

@ Cheze

The draw back of the Nikon system is Large lenses. m43rds measures smaller on body (few models) and smaller on lenses (many). Nikon has what? High speed capture (this I like) and phase AF on sensor (this I like) but a smaller sensor than m43rds (this I don't like). I would rather go NEX7 and use manual lenses to equal the size and weight of the Nikon system.

0 upvotes
tom sugnet
By tom sugnet (Sep 21, 2011)

27-270 mm f/12 - f/15 lens
how brave

2 upvotes
Chaitanya S
By Chaitanya S (Sep 21, 2011)

f/12-f/15 would be the effective DOF due to smaller sensor size.

0 upvotes
Debankur Mukherjee
By Debankur Mukherjee (Sep 21, 2011)

Very nice attempt by Nikon and especially F mount lenses can also be used with a future adapter but I would have been happier if the sensors were a bit larger.Nikon will definitely develop this product to higher quality in future.

0 upvotes
sean000
By sean000 (Sep 21, 2011)

The pancake is just an f/2.8 instead of 1.8 or faster? That's disappointing. I'm bored with the lens lineup already. Guess I will stick with
Nikon for my DSLR and m4/3 for my more compact system.

4 upvotes
Sosua
By Sosua (Sep 21, 2011)

The problem lies here - The Sony 16mm F2.8 is lighter than the 10mm.

The 10-100mm is actually heavier than the Sony E 18-200 which is ridiculed by M43 users for being huge.

The Camera itself is the same weight as the NEX-7

Ouch. Lucky it has a Nikon badge.

7 upvotes
sensibill
By sensibill (Sep 21, 2011)

Too bad the Sony badge on E mount glass didn't do much to improve its quality, especially that 16mm...

The 10-100 might be heavier, but it looks to be smaller than the 18-200, and again, it won't take much to exceed the E glass quality.

0 upvotes
Plastek
By Plastek (Sep 21, 2011)

Only 18-200 or even NEX kit lens are really good quality glass, and Nikon? God knows. Besides - what's the point of it really, even if it'd have stunning glass, if sensor is only a little bit bigger than in soem of coolpix cameras? What, you look for a camera with disadvantages of DSLR and disadvantages of compact in one package finished by a huge lens on it?

5 upvotes
Cy Cheze
By Cy Cheze (Sep 21, 2011)

Easy answer: because that camera, with a 250mm fixed F2.8 lens, might be the ASP-C equivalent of something near 700mm and be much better for sports or wildlife than a 1/2.3" sensor superzoom, or better than a m4/3 or NEX, whose long lenses are sloooow.

0 upvotes
Entropius
By Entropius (Sep 22, 2011)

Cheze, *that's* the point -- or should be the point -- of these small-sensor ILC's. If I want a tiny camera with a wide-to-short-tele zoom, there are gobs of choices: Panasonic LX, micro 4/3, etc.

But put a pin-sharp 200 or 250 f/2.8 in front of a small-ish sensor with little tiny pixels on it, and all of a sudden you've got a very usable, portable, and affordable supertelephoto option.

0 upvotes
kwtse
By kwtse (Sep 30, 2011)

We also need to consider the advantage of cropping in NEX 7 which has a sensor of much bigger size and and higher resolution. I have been waiting to see what Nikon would come up with its mirrorless camera. So far it does not look good. I went to Sony showroom to play with NEX 5N. So far, I am quite impressed with it. I think I will consider NEX 7 seriously, if it turns out to be significantly better than NEX 5N.

The Lenses of the Nikon mirrorless may be smaller than that of m4/3 and NEX. But can the smaller size (if any) compensates the "penalty" of much smaller sensor size and much lower resolution?

Let's see what Canon would come up with.

0 upvotes
Gao Gao
By Gao Gao (Sep 21, 2011)

I wonder how much a 13mm F/0.75 will cost.

0 upvotes
Patman888
By Patman888 (Sep 21, 2011)

The M43 brigade is at it again I see. First they try and ruin the hype for the NEX 7, A77, and A65. Now they are dissing another format which strangely enough will have the same ammunition M43 folk used against the 1.5 crop sensors.

Should be good to hear all about how 2X crop is the universal sweet spot and 2.7x is too small. lol Ah good times.

2 upvotes
M_G
By M_G (Sep 21, 2011)

As a M43 brigadier (GF1) and FF devotee (5D) I have to say that I really liked your comment! Nowadays there are so many frontiers (sensor formats) to fight and defend, I guess I'll simply try desertion. LOL! :D

3 upvotes
Henry M. Hertz
By Henry M. Hertz (Sep 21, 2011)

well tell us why somebody should prefer the worse over the better?

slower lenses
no size benefit
smaller sensor

so why buy nikon 1 and not a sony nex or m43 camera instead?

3 upvotes
spidermoon
By spidermoon (Sep 21, 2011)

Because it's RED and have a Nikon sticker on it :)

0 upvotes
fmian
By fmian (Sep 21, 2011)

"The new system offers a lens for every occasion."

Hahaha!!

Where is the ultra wide (4-13mm anyone?)
Where is the long macro?
Where is the fast prime?

5 upvotes
N13L5
By N13L5 (Sep 25, 2011)

all covered by that super bright kit zoom

dunno what you're complaining about.

0 upvotes
Aleo Veuliah
By Aleo Veuliah (Sep 21, 2011)

What I really liked is that they even have cloned a lens for video, Panasonic Lumix have that ages ago :)

But ok, this Nikon new system must be good and small, but it is not a competitor for the Micro 4/3 System that exists since 2008 and it it very mature with lot's of good cameras and very good lenses, some of them superb

1 upvote
sensibill
By sensibill (Sep 21, 2011)

" not a competitor for the Micro 4/3 System that exists since 2008 and it it very mature with lot's of good cameras and very good lenses, some of them superb"

Probably exactly what most DSLR people said when the first Micro 4/3 debuted.

2 upvotes
Vlad S
By Vlad S (Sep 21, 2011)

It is still not a competitor to DSLR, it is a competitor to Sony NEX and Samsung NX.

0 upvotes
Entropius
By Entropius (Sep 22, 2011)

When m4/3 came out a bunch of DSLR people said "Ooh, it's a DSLR-size sensor in a tiny body; if they can make some good glass and sort out AF then this will be a hell of a system."

0 upvotes
kwtse
By kwtse (Sep 30, 2011)

@ Vlad S,
No, it is not a competitor to Sony NEX. There is no comparison. It is aiming at a different market segment.
I just went to a photo trip. Many of the photographers using Nikon/ Canon DSLR have a NEX as their second cameras as a backup or for convenience in some occasions.

0 upvotes
Aero Windwalker
By Aero Windwalker (Sep 21, 2011)

This is a smart move for Nikon - the future CMOS sensor will be smart sized chips due to the development of silicon chips. Today 35mm or even APS-C/DX sensor camera can pretty much take care of high end magazine shots - and it's rather possible that we will see Vogue cover shot by small sensor cameras sooner or later.

3 upvotes
tkbslc
By tkbslc (Sep 21, 2011)

Going really wide for the only prime to start your system seems pretty silly. That's what Sony did, too. Why? Most people consider that far too wide for general purpose. 27mm is not much better. They should have started with a 35 - 50mm equivalent which are much closer to general purpose lenses.

1 upvote
N13L5
By N13L5 (Sep 25, 2011)

amen

0 upvotes
IcyVeins
By IcyVeins (Sep 21, 2011)

27 is a newbie's idea of a wide angle lens. 24 is a skilled photographer's idea of a wide angle lens.

F/2.8 is a newbie's idea of a fast prime. F/1.8 is a skilled photographer's idea of a fast prime.

0 upvotes
chmoss
By chmoss (Sep 21, 2011)

F/1.0 is a better fast prime. F1/1.8 is a cheap fast prime :-)

1 upvote
chmoss
By chmoss (Sep 21, 2011)

That, of course, should read
"F/1.0 is a better fast prime. F/1.8 is a cheap fast prime :-)

0 upvotes
Mark Alan Thomas
By Mark Alan Thomas (Sep 21, 2011)

F/1.0 is a little girl’s fast prime. F/0.95 is a big girl’s fast prime.

4 upvotes
Ron007
By Ron007 (Sep 21, 2011)

Oh oh! With a sensor this small, may I ask for f/1.0 at all focal lengths till 300mm?

0 upvotes
ptodd
By ptodd (Sep 22, 2011)

spec obsession != skill

0 upvotes
pcblade
By pcblade (Sep 21, 2011)

The apertures of the three lenses are terrible, no incentive to jump on the Nikon's bandwagon...

2 upvotes
DonTom
By DonTom (Sep 21, 2011)

Have to agree with you, no reason to buy this over the smaller m43. I would jump on one of these bodies if I found a good cheap stock of c-mount lenses tho! They should have gone all out for wide aperture to maximise the impact.

0 upvotes
Lorrin Baker
By Lorrin Baker (Sep 21, 2011)

I'm not impressed with the apertures either. Even though a wider aperture usually keeps the price down, I rarely look twice at a lens that starts at 3.5. I prefer putting my Nikon 50mm 1.8 on my digital body.

0 upvotes
TimK5
By TimK5 (Sep 21, 2011)

This is so useless! Where is the classic 24 mm equivalent!?!? Apart from the less than mediocre specs of the J1/V1 this is another reason not to get into that system.

2 upvotes
soonghong
By soonghong (Sep 21, 2011)

NIKKOR 10mm f/2.8 pancake lens (27mm equivalent)
is that not close enough to 24?

2 upvotes
TimK5
By TimK5 (Sep 21, 2011)

That's the difference between winner and loser!

1 upvote
Jim Keye
By Jim Keye (Sep 21, 2011)

3mm isn't going to be the difference in your photography.

5 upvotes
TimK5
By TimK5 (Sep 21, 2011)

"3mm isn't going to be the difference in your photography."

Apparently you have no clue what you're talking about. At the wide end 3 mm makes all the difference!

10 upvotes
jimmytong
By jimmytong (Sep 21, 2011)

3mm make a whole lot of diff at wide angle unlike tele.

6 upvotes
Pati Feroolz
By Pati Feroolz (Sep 21, 2011)

"3mm isn't going to be the difference in your photography", If you decide to buy this camera anyway.

0 upvotes
tkbslc
By tkbslc (Sep 21, 2011)

If 3mm makes all the difference, imagine if it was 21mm!!! POW - right to the front cover baby....

0 upvotes
Mark Alan Thomas
By Mark Alan Thomas (Sep 21, 2011)

Only children think 24mm is wide. 23mm is where wide begins.

0 upvotes
MarcusGR
By MarcusGR (Sep 21, 2011)

VERY TRUE !!! It is high time for MILC/EVIL producers to try and make a DECENT "all-round" zoom lens starting at 24 eq. !!! NO ONE HAS IT! Neither Sony, nor Pany, nor Sammy, nor Nikon !! How VERY stupid.
Probably , though, consumers' demand isn't strong enough. Maybe because there are many who do not understand what a BIG difference in pano photos there is between a 27-28 eq. and a 24 !!!

0 upvotes
Total comments: 94