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Nikon announces Nikon 1 system with V1 small sensor mirrorless camera

By dpreview staff on Sep 21, 2011 at 04:02 GMT

Nikon has announced the V1 enthusiast small sensor mirrorless camera. Built around what the company is calling a 'CX' format 10MP CMOS sensors, the cameras is part of the company's new Nikon 1 line. The V1 is intended as the higher-end model in the lineup and features magnesium alloy construction and a 1.4M dot electronic viewfinder. It also has an accessory port allowing the connection of the SB-N5 mini speedlight or GP-N100 GPS unit. Unlike the J1, it can switch between mechanical and electronic shutter. In common with the J1, in can shoot 1080i60 or 1080p30 video and combines phase detection and contrast detection autofocus, in movie shooting or 10fps continuous bursts. The 1" type sensor (13.2mm x 8.8mm) gives a 2.7x crop. The V1 kit with 10-30mm (27-81mm equiv.) lens will be $899.95 and will be available around October 20th. An adapter allowing the use of Nikon F-mount lenses will follow.

It may seem odd that Nikon would build its mirrorless system around a sensor so much smaller than the ones being used by its rivals. We think it makes a lot of sense for the company. Click here to read why.

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Press Release:

BUILT FROM THE GROUND UP: THE NIKON 1 SYSTEM BALANCES SPEED, STYLE AND SIMPLICITY TO CREATIVELY CAPTURE ALL OF LIFE'S SPONTANEOUS MOMENTS

The Nikon V1

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer's needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

"The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology," said Bo Kajiwara, Director of Marketing, Nikon Inc. "Nikon's new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability."

One Purpose: A Revolutionary New System

The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it's a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it's the next best thing to being there as memories unfold.

Nikon's exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera's rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera's advanced functions, further unleashing creative potential.

The Fastest One

From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world's fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world's fastest continuous shooting speed2. So go ahead and capture a best friend's high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot

Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone's hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon's View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon's my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends

Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new "F" (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user's lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon's Smart Photo Selector

The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon's new Smart Photo Selector feature strives to deliver a perfect image every time. When a "can't miss" photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera's pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What's more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies

The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras

The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it's the world's smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options.

The V1 camera also features Nikon's new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

Price and Availability

The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)
2: The world's fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses
3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).
4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time
*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

Nikon V1 specifications

Sensor • 13.2 mm x 8.8 mm CMOS sensor
• 10.1 million effective pixels
Image sizes • 3872 x 2592
• 2896 x 1944
• 1936 x 1296
• 3840 x 2160
Aspect ratio 3:2, 16:9
Movie clips • 1920 x 1080 @ 60i/30 fps
• 1280 x 720 @ 30/15 fps
• 640 x 480 @ 30/15 fps
• 320 x 240 @ 30/15 fps

Slow-motion movies
• 640 x 240/400 fps (plays at 30p/29.97 fps)
• 640 x 240/400 fps (plays at 30p/29.97 fps)
• 320 x 120/1,200 fps (plays at 30p/29.97 fps)
• 320 x 120/1,200 fps (plays at 30p/29.97 fps)

Motion Snapshot Motion Snapshot
• 1,920 x 1,080/60p (59.94 fps) (plays at 24p/23.976 fps)
• 1,920 x 1,080/60p (59.94 fps) (plays at 24p/23.976 fps)
Sensor output is about 60 fps
File format • NEF (RAW)
• JPEG

Movie:
• MOV
• H.264/MPEG-4 Advanced Video Coding compression
• AAC audio
Lens mount • Nikon 1 mount
• Approx. 2.7x lens focal length (Nikon CX-format)
Focus • Hybrid autofocus (phase detection/contrast-detect AF); AF-assist illuminator
AF are • Single-point (135 points)
• Auto-area (41 points)
• Subject tracking
Lens Servo • Autofocus (AF): Single AF (AF-S); continuous AF (AF-C); auto AF-S/AF-C selection (AF-A); fulltime AF (AF-F)
• Manual focus (MF)
Focus distance • Standard mode 0.6m (wide) / 1.0m (tele)
• Macro mode 0.2m - (wide) / 0.9m (tele)
• Super Macro mode Closest focusing distance: 1cm
ISO sensitivity • Auto
• High Auto
• Manual ISO 100, 200, 400, 800, 1600, 3200, Hi 1 (6400 equiv.)
Exposure compensation • +/- 3 EV
• 1/3 EV steps
metering TTL metering using image sensor
• Matrix
• Center-weighted
• Spot
Shuttter speed Mechanical Shutter
• 1/4000 sec. –30 sec.
• Bulb
Electronic Shutter
• 1/16000 sec. –30 sec.
• Bulb
Modes • Programmed auto with flexible program
• Shutter-priority auto
• Aperture-priority auto
• Manual
• Scene auto selector
Shooting Modes • Still image (3 : 2)
• Smart Photo Selector (3 : 2)
• Movie (HD 16 : 9, slow motion 8 : 3)
• Motion Snapshot (16 : 9)
White balance • Auto
• Incandescent
• Fluorescent
• Direct sunlight
• Flash
• Cloudy
• Shade
• Preset manual
Picture Control system • Standard
• Neutral
• Vivid
• Monochrome
• Portrait
• Landscape
EVF • 0.47-in., approx. 1440k-dot color TFT LCD viewfinder
• 100% coverage
LCD monitor • 3.0" / 7.5 cm LCD
• 921,000 dots
Continous shooting • Electronic (Hi): Approx. 10, 30, or 60 fps
• Other modes: Up to 5 fps (single AF or manual focus, S Shutter-priority auto or M Manual exposure mode, shutter speed 1/250 s or faster, and other settings at default values)
Connectivity • DC input
• Combined A/V & USB output
• USB 2.0 compatible
• HDMI
• Multi accesory port
Storage • SD/SDHC/SDXC
Power Li-ion Rechargeable Battery (EN-EL15)
Weight (no batt) 294g
Dimensions 4.42"W x 3"H x 1.7"D
(113mm x 76mm x 44mm)
312
I own it
35
I want it
36
I had it
Discuss in the forums

Comments

Total comments: 948
34567
Jackie Q Acomson
By Jackie Q Acomson (Sep 21, 2011)

Agree with joyclick.

1 upvote
ZinhaEq
By ZinhaEq (Sep 21, 2011)

Anynone noticed it uses the same battery as Nikon D7000? That means it will be able to work for a long time without recharge...

1 upvote
njkdo
By njkdo (Sep 21, 2011)

The problem is that market is totally full with overlapped products that are similar sharing much components too.
For this all brands try to find niches of market where they can offer products without competition.
This is the case of this Nikon I think.
I hope they will find their customers....I will not.
I think anyway that brands like Nikon have to compete only with themselves and make products in which really they believe because are really good products and not only position products.
For this now they have all this screaming people angry back and with reason...
Sorry for Nikon

2 upvotes
Lea5
By Lea5 (Sep 21, 2011)

Nice camera and very good looking. Stylish design. Let's see how it performs. I'm excited to see images.

3 upvotes
Ivanaker
By Ivanaker (Sep 21, 2011)

402 posts already. nikon just breaks the records, as always. bash this all you want, but this is NIKON, that means: GREAT GLASS, no oly, pana, samsung, sony could ever compete with that

2 upvotes
Izu
By Izu (Sep 21, 2011)

I bet you've seen samples at imaging-resource... look the colour fringes around the lights :)

1 upvote
Izu
By Izu (Sep 21, 2011)

I bet you've seen samples at imaging-resource... look the colour fringes around the lights :)

0 upvotes
carlosdelbianco
By carlosdelbianco (Sep 21, 2011)

What does glass mean if the sensor can't match its competitors? Sony can answer that, and Zeiss can make great glass as well. Too bad Canon is left behind...

Just another point of view.

1 upvote
kewlguy
By kewlguy (Sep 21, 2011)

LOL, great glass like 300/2.8 on V1 you mentioned down there? it is great - on FF body!

No Sony could compete?? Panasonic has the best lens already, 25/1.4 Summilux for both m4/3 and 4/3! Goodl luck finding the same one for V1

1 upvote
Ivanaker
By Ivanaker (Sep 21, 2011)

Nikon 24mm f/1.4G AF-S

for FF, DX and CX

0 upvotes
Ivanaker
By Ivanaker (Sep 21, 2011)

Nikon 24mm f/1.4G AF-S
For FX, DX, and CX.

Nikon is the king of compatability

0 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

LOL, man you gotta go out and try others yourself... see if 24/1.4 AFS + V1/J1 will be as sharp as Panny 25/1.4 on dedicated 4/3 sensor. That's the keyword; dedicated platform and lens. Putting F lenses on series 1 is just a bonus, not the ultimate solution. Just like putting 300/2.8 on V1, one got to be silly enough to do the same with 24/1.4.

0 upvotes
carlosdelbianco
By carlosdelbianco (Sep 21, 2011)

That would make a 65mm f/4 (is this correct?) - not good for a US$2K set.

0 upvotes
Ivanaker
By Ivanaker (Sep 21, 2011)

24 1.4 on cx will have angle as 65mm on fx, but it is still 1.4. aperture is the same, and so is focal length.
@ kewlguy of course that the larger sensor will be sharper, therefore nikon DX is better then any 4/3
``Goodl luck finding the same one for V1`` i was answering that remark.

0 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

What's the point putting a $2400 lens on a small sensor if it won't give you the same quality as DSLR?? If you just want to put things to show huge compatibility, that works for marketing only.

Yes, it's still f/1.4 but the DOF will be similar to a 65mm f/4 lens on FF body. What's so special with the $2400 cost then?

You can't compare DSLR with Ff/DX sensor to a compact camera... whatever the FF lens you put on them.

0 upvotes
Ivanaker
By Ivanaker (Sep 21, 2011)

the same dof goes for your pana lens as well. its a 50 1.4, this one is 65 1.4 eqv with the same amount of very large dof. i like large dof, i like things sharp.

lets take a look of 40mm 2.8 dx macro lens. do you think it would be great on this, coz i do. 105mm 2.8 eqv with very large dof. perfect for macro

0 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

hey every lens is a macro lens, thanks to V1!!! you made your point.

0 upvotes
carlosdelbianco
By carlosdelbianco (Sep 21, 2011)

The next talk at Nikon could be: "Let's put strap lugs on our next WA lenses! Some customers are willing to attach 800g lenses on compacts. I know this sounds crazy, but they're already making pre-orders on V1/J1."

1 upvote
Henry M. Hertz
By Henry M. Hertz (Sep 21, 2011)

troll.....

0 upvotes
MaikeruN
By MaikeruN (Sep 21, 2011)

If anyone is willing to carry a 2kg lens anywhere...

Just lols...

1 upvote
justmeMN
By justmeMN (Sep 21, 2011)

It's an interesting concept, a bridge camera that's better than a compact camera, but not as good as a DSLR. Among other things, it will be interesting to see the real-world performance of the new sensor.

4 upvotes
EvanZ
By EvanZ (Sep 21, 2011)

Oh, sweet. I've always wanted to turn my 24 mm AI-S lens into a 65 mm slightly-longer-than-normal lens with a strange wide-angle perspective. Not.

2 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

Jeez, I want to turn my 14-24 into a giant super standard lens! It's got everything in there, Aspherical, ED, etc.. Nikon never makes a normal lens with so many goodies inside! And it's a zoom!

1 upvote
John Brewton
By John Brewton (Sep 21, 2011)

Nikon grabbed their throat on this one.

1 upvote
Tychom
By Tychom (Sep 21, 2011)

I'm just hoping they announce a '2' tomorrow that actually has the things we want :/

7 upvotes
joyclick
By joyclick (Sep 21, 2011)

The cameras look like ugly toads.

6 upvotes
Henry M. Hertz
By Henry M. Hertz (Sep 21, 2011)

even my girlfriend said "that thing is ugly"

1 upvote
Dogfart
By Dogfart (Sep 21, 2011)

when I first seen this announcement I was very excited as Im looking for a new camera just now and want something good quality but small and light. the camera looks great and with a built in evf, fantastic. Having said that I could not live with the size of the sensor. SONY NEX with a apsc sensor is going to be a fare better buy in terms of picture quality.

1 upvote
eliedata
By eliedata (Sep 21, 2011)

I was hoping for a hybrid camera with this type of sensor, a camera with a long range zoom, 20X or so, that could be used as a travel camera & for general activities.
However, I still think that this camera will have its loyal customers. Its success will depend basically on having smaller & lighter lenses on one hand, and hopefully, much lower prices than the initially announced ones.

0 upvotes
The Conqueror
By The Conqueror (Sep 21, 2011)

Nikon got it wrong, like P7000 disaster.... Looks like a Fuji disposable film camera...
Now, wait for Canon, they will do a better one, they will learn from Nikons mistakes...
I will wait for a J1s or V1s....with more controls...Like P7000 - P7100 comedy..

2 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

Why is the disposable a Fuji ?

0 upvotes
Shnez
By Shnez (Sep 21, 2011)

prob not the best application thereof, but imagine that tech in a DSLR with a full frame!!!!!!!!!!!!!!! can anyone say yes please!!!???

0 upvotes
unicomichel
By unicomichel (Sep 21, 2011)

So, you mean one of the current full frame DSLR's then?

0 upvotes
ThomasX
By ThomasX (Sep 21, 2011)

@pixelplayer
Everybody considers looks on everything. This is just the human factor, sorry.
And, "..does NOT EVEN work as a status symbol..." means that ugly looks come on top of some other disappointments for a former Nikon afficionado.

It is actually unbelievable how much Nikon failed in my eyes. Not only is the segment they are trying to address with this thing not existing or small, they also do not satisfy the expectation of those people like me who have been holding back with buying a MFT in order to wait and see what Nikon will bring to the party.

I don't give a damn on whether or not they believe to cannibalize any other segments, I want a smaller than SLR camera with exchangeable lenses and better than compact images, especially at low light. And I won't buy something that offers smaller size sensors than other established systems, at a higher or the same price level. And, something that is darn ugly. No way.

3 upvotes
pixelplayer
By pixelplayer (Sep 21, 2011)

I understand your point Thomas and you are probably right about the human factor, but think it the other way around: if it was meeting every aspects a photographer in this segment would be looking for and was ugly, would it be a commercial success?
Now the fact that ppl in this segment consider the aestethic factor is what I don't understant, because it is either in the pocket/wallet or in the hand.
Imagine a "D4" with all specs every pro would dream of... but ugly. Would they change their system for a better looking Canon?

I'm just a bit shocked by the number of ppl shouting out "its ugly", because it is not a factor I -personnaly- would consider.
btw i would never buy it, i'm not interested in that kind of cameras.

0 upvotes
Griffo 155
By Griffo 155 (Sep 21, 2011)

This is a huge disappointment for me... I am a massive fan of Nikon.
But Nikon this time IMO have shot themselves in the foot to protect their fragile DSLR market share - as I see it...

No Grip - no manual controls and a small size sensor to boot...

Well done Nikon!...

So once I've tried and tested the Sony Nex7 (and I like it) I think I'll order one of those and trade all my Nikon gear in! Simples!

all the best - A sad nikon user....
artgriffo

7 upvotes
singveld
By singveld (Sep 21, 2011)

yeah i am thinking of nex-7 with leica M lens or zeiss M lens. I am sure it will be a smash. I was hoping something from nikon, but this is an epic fail.

0 upvotes
MarceloSalup
By MarceloSalup (Sep 21, 2011)

At least... changeable lenses, zooms, viewfinder, nice size... perhaps a great alteranative to the NEX 7? Great street camera?

1 upvote
kewlguy
By kewlguy (Sep 21, 2011)

at least, you did read the spec right? What makes you think V1 a "Great Alternative" to the NEX-7?

0 upvotes
eddie_cam
By eddie_cam (Sep 21, 2011)

It's no more compact than M43 cams with X lenses. And Panasonic G3 with primes will eat the V1 for breakfast, IQ-wise.

3 upvotes
itsastickup
By itsastickup (Sep 21, 2011)

Tiny sensors with disproportionate lenses and no bokeh. Makes no sense to me.

2 upvotes
itsastickup
By itsastickup (Sep 21, 2011)

If Canon goes this way then the only option will be Sony.

4 upvotes
Sarge_
By Sarge_ (Sep 21, 2011)

I mainly shoot a D3 for pro use and a NEX-5 for walkaround, because large sensors are better for shallow DOF and low light. I was waiting for this announcement, but it looks like I'll be upgrading to the NEX-5n and the new zeiss 28mm f1.8, pending something ground breaking from Canon.

0 upvotes
RedFox88
By RedFox88 (Sep 21, 2011)

Not everyone needs or wants "bokeh". Different tools for different needs. This will be a fun camera you can take anywhere. Can't do that with a dSLR and a 70-200 lens!

0 upvotes
grahamdyke
By grahamdyke (Sep 21, 2011)

Nikon have Never made anything great, except DSLR's. They should just stick to what they know best...

3 upvotes
Griffo 155
By Griffo 155 (Sep 21, 2011)

agreed - this is a huge mistake for nikon... what an opportunity missed...

3 upvotes
aarif
By aarif (Sep 21, 2011)

I don't like the sensor and the lens line up

3 upvotes
dasilvamedia
By dasilvamedia (Sep 21, 2011)

me 2 werong sizes for standart kits

2 upvotes
grahamdyke
By grahamdyke (Sep 21, 2011)

Simple, No Grip, No Buy...

0 upvotes
pixelplayer
By pixelplayer (Sep 21, 2011)

I find it quite nice in terms of 'how is it looking?" But anyways, who cares if it is ugly or not? I don't get it poeple, it is supposed to take pictures! Who consider that factor when he buys a camera?

1 upvote
Jarkko Lehtinen
By Jarkko Lehtinen (Sep 21, 2011)

Of course it does not matter for pictures but if you compare the 3rd generation Olympus PEN the Nikon is ugly, technically worse and more expensive. What a LET DOWN!!!

0 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

I do, at least. I'm not paying more than $300 for a camera with slow lens and tiny sensor. It does take pictures - just noisy ones...

0 upvotes
ThomasX
By ThomasX (Sep 21, 2011)

this thing doesn't even work as a status symbol! Its too ugly!

3 upvotes
dasilvamedia
By dasilvamedia (Sep 21, 2011)

little to late I think, half the world is walking with a IL camera, the hype is gone now... and the market for easy system camera´s don´t need the cropfactor advantage, they want a small camera with all the zoom in the world. But my experience is they are not going to buy additional lenses so 649,-
..... dream on Nikon!

A lot of people buy this cause they have a little more to spend then a normal compact camera consumer.... and think they are done buying when they have a standart kit. We had the same problem in the store.. customers where saying:'' I tought it was smaller!!! so the advantage for 500mm lenses (or something like that) is not the market I would rely on if I were Nikon.

0 upvotes
eddie_cam
By eddie_cam (Sep 21, 2011)

Still coming?
http://www.iamcomings.com/

1 upvote
Jaur
By Jaur (Sep 21, 2011)

When I heard about the Nikon mirrorless i thought it sounded like the perfect compromise between size and performance but this was a dissapointment.
It looks like it got a compact camera UI on one of the ugliest bodies I have seen.

If they would have coupled it with the looks of a PEN and UI of a Q I would have bought it. Now? hardly, but the system still has promise so they might do it right in a few years and then they might have a better EVF as well...

4 upvotes
Ivanaker
By Ivanaker (Sep 21, 2011)

new 40mm dx macro will be 105mm macro eqv, with larger dof, and there fore larger apertures could be used.

dont just bash this camera, nikon has some really great lenses to complement with this thing.

I dont like it much, ill stick to my d7k, but this camera and its 2.7x crop could show some interesting stuf. 300mm f/2.8 becoming 800 2.8, and with 2x extender 1600 f/5.6. that is just great.

0 upvotes
Ivanaker
By Ivanaker (Sep 21, 2011)

edit
this will be great for sports if on tripod. (not for true pros, but for school, for young parents and their kids who know a bit about photography). this cam will have a place in photo industry, just like p&s. m43, aps. ff. medium....

0 upvotes
ezradja
By ezradja (Sep 21, 2011)

why it have to be in the place in the industry? because it's Nikon? Nikon couldn't failed did they? It's depend on what you called it. Just like Epson RD1 or Contax N1, they didn't failed, right, only once has a place in the industry :)

0 upvotes
MaikeruN
By MaikeruN (Sep 21, 2011)

do you know how stupid you have got to be if you could afford a 300mm 2.8 and you still want to put this v1 on it? and to use it for sport? lol

1 upvote
Ivanaker
By Ivanaker (Sep 21, 2011)

yep, you have to be stupid to be able to afford 300 2.8. ok, go for 55-200 5.6

0 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

MaikeruN - You cracked me up! LOL

1 upvote
MaikeruN
By MaikeruN (Sep 21, 2011)

:)

0 upvotes
D Gnatat
By D Gnatat (Sep 21, 2011)

I hate it, Nikon try to rob us

1 upvote
Foxwizgsk
By Foxwizgsk (Sep 21, 2011)

Why would Nikon try to rob you? Are they holding a gun to your head forcing you to purchase one?

LOL!

0 upvotes
kewlguy
By kewlguy (Sep 21, 2011)

Come on, Guys - the more I learn about the V1 the more I realize that this new camera deserves a place....in the shooting range - as a target!

9 upvotes
snake_b
By snake_b (Sep 21, 2011)

Hmmm...why can't manufacturers make a prosumer class with just the larger sensor without moving up into yet another class that the company is trying to establish as their standard?

Just make them with larger sensors and fast lenses. So far, on paper, the Fuji X10 has it. If the Nikon system was not priced into higher territory like it is, I'd consider it. on top of that, no fast zoom lenses?

This is why prosumers are so much more reasonable than this, even with smaller sensors.

3 upvotes
glacierpete
By glacierpete (Sep 21, 2011)

RIP Nikon
They will never learn it.
No chance to compete against the APS sized Sony NEX line. This thing might compete against cell phone cameras.

4 upvotes
NineFace
By NineFace (Sep 21, 2011)

LOL Nikon the biggest fail of the year!

18 upvotes
Sekura Drops
By Sekura Drops (Sep 21, 2011)

I would say Pentax Q is even bigger fail than this. But still you have a point.

5 upvotes
Jonne Ollakka
By Jonne Ollakka (Sep 21, 2011)

Yeah, but the Pentax isn't ugly. I hope these are prototypes and not the final designs. The one with the bump looks horrible.

Nikon, look at the Olympus mock up for E-P1 and go from there..

1 upvote
007peter
By 007peter (Sep 22, 2011)

No, V1/J1 is biggest NIKON FAILURE in history of Nikon cameras.

0 upvotes
Codik
By Codik (Sep 21, 2011)

What happened? Nikkon blew the competition away when they got into the DSLR game. This is ridiculous.

5 upvotes
ThePhilips
By ThePhilips (Sep 21, 2011)

> This is ridiculous.

In other the news. The management of Canon, Sony, Samsung, Olympus and Panasonic were all hospitalized with diagnosed mental trauma caused by several hours of unstoppable ROFL.

0 upvotes
clarence hk
By clarence hk (Sep 21, 2011)

Nikon 1 does not answer the prosumer dc market. Canon S100 & Ricoh GRD have much more compact answers with better ergonomics & equivalent if not surpassing IQ. And they have far BETTER prices.

Nikon 1 does not answer the enthusiast EVIL market. The 2.7x crop factor means Nikon cut this off right from the beginning. All the handy dials & controls are missing on the camera. This is like offering a 2.7x crop factor NEX-3 at 2012 at a 1.5x more expensive price tag !!

This system tries to provide a hurried & faltered answer to the grumbling shareholders who see the market share increasingly sliced away by Sony & the other M4/3 competitors. But with this small / wrong market segmentation, wonder what that answer could be.

Shame with the short-sighted brains who decide the present direction for this otherwise very interesting & promising new system !

16 upvotes
brkl
By brkl (Sep 21, 2011)

How could those cameras possibly have better IQ? They have one third of Nikon 1's sensor area!

1 upvote
Andy Crowe
By Andy Crowe (Sep 21, 2011)

I like how you're claiming other cameras have better image quality than a camera with no sample shots released.

0 upvotes
f_stops
By f_stops (Sep 21, 2011)

Not exactly compact - between the size of a Nex 5n and Leica M9:
Nikon V1: 4.42" x 3" x 1.7"

Leica M9: 5.5" x 3.15" x 1.5"
Just 1" smaller lengthwise than a FF camera.

.7" taller than a Nex:
Nex 5n: 4.4" x 2.3" x 1.5"

Lenses appear smaller than E-mount - but not much smaller than M-mount primes. The super-zoom might be compelling if you need the range (but is not pocketable).

v1 plus Nikon dSLR lenses? Silly unless shooting birds or the moon.

7 upvotes
ThomasX
By ThomasX (Sep 21, 2011)

Small sensor.
Ugly.
Expensive.
Very disappointed long term Nikon fanboy, having waited too long for a mindblowing MFT competitor from favourite brand.
Bye bye Nikon.

13 upvotes
JohnnyWashngo
By JohnnyWashngo (Sep 21, 2011)

Wow - that's the very definition of ugly. Surely the company could have tried a little harder to get the aesthetics of the 1 series cameras right.

If I ware in the market for a mirrorless interchangeable lens camera system, and I am not, I would certainly be giving preference to Panasonic or Sony over these. Still, you gotta start somewhere right? Even a company with the pedigree of Nikon can make a few mistakes.

2 upvotes
chadley_chad
By chadley_chad (Sep 21, 2011)

Don't forget that lovely new Samsung!!!!

3 upvotes
JohnnyWashngo
By JohnnyWashngo (Sep 21, 2011)

You are spot on - the new Samsung offering looks great. This Nikon attempt at a mirrorless interchangeable lens camera is the runt of the litter... its a little sad to be honest. Sometimes it's better to burn out than fade away.

2 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

It's actually amazing how good the Samsung mirrorless looks now, because it sure didn't before !

2 upvotes
MaikeruN
By MaikeruN (Sep 21, 2011)

have you seen the sample shots of the new samsung? i showed my gf (who is a photographer also) one of the samples and asked what ISO she thought it was shot in - she replied 800. clearly there was a typo in the exif coz it said ISO100.

1 upvote
Zvonimir Tosic
By Zvonimir Tosic (Sep 21, 2011)

Nikon 1 and Pentax Q are not aimed at GWCs who populate there forums. (GWC = Guy With a Camera). GWCs can't get the logic behind these systems for they don't get there are people who are NOT concerned about the sensor size, but want something new and more convenient. And here's new.
Nikon explored the unknown part of the sensor landscape. And that is a worthwhile attempt. Similarly, Pentax explored another sensor & form factor option no one did. That is worthwhile too.
But I can't dismiss Nikon 1 as a nonsense for it is not, and because both Pentax Q and Nikon 1 are a glimpse into the future. Both systems are not for GWCs but for normal people who enjoy photography. GWCs don't enjoy it, because they are constantly intimidated by specs, which to them are the alpha & omega of their understanding of the aesthetics of the picture. And that understanding of aesthetics is only further mutilated to a mere mechanics of it.

11 upvotes
ezradja
By ezradja (Sep 21, 2011)

probably their market (pentax q and nikon 1) are young girls and alike. :)

0 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

Actually the Pentax Q makes more sense to me because it is ACTUALLY small, including (fast) lenses. Many people don't get that one either, but it was clear from the start that the Q is a *fun* camera. It didn't pretend to be about performance with fancy big-ass glass and 'autofocus that can keep up with a fast lifestyle'. They may both be small-sensored system cams but they're for very different people.

1 upvote
MaikeruN
By MaikeruN (Sep 21, 2011)

but Pentax Q doesnt have a *fun* pricetag

1 upvote
Fraucha
By Fraucha (Sep 21, 2011)

GWCs are the Alpha and Omega? Soylent Green is people.....

0 upvotes
pjsalty
By pjsalty (Sep 21, 2011)

"normal people" would be better off with an Olympus xz1...faster lens, more compact, less expensive.

1 upvote
ThePhilips
By ThePhilips (Sep 21, 2011)

> but for normal people who enjoy photography.

The "normal people" hate dealing with interchangeable lenses.

Most are using the super zooms/compacts which became quite sophisticated (and noticeably shrunk in size) in recent times.

0 upvotes
upnorthfar
By upnorthfar (Sep 21, 2011)

Good call from Nikon to make 2.7x crop, why make another system with slightly smaller sensor or same sensor, this is better way. 2.7crop opens possibilities for greater DOF. Just hoping for UWA to normal zoom and high quality 30-40mm to 200mm zoom. This is the first Nikon I am interested in. :-P

0 upvotes
Andy Crowe
By Andy Crowe (Sep 21, 2011)

I've have an m4/3 camera and personally I'm usually wishing for less DOF rather than more (you can always get more DOF by stopping a lens down, but with no fast native lenses it's going to be hard to get shallow DOF)

2 upvotes
Donglei
By Donglei (Sep 21, 2011)

I always believe that XZ1 and M43 with a new 14-42 pancake are the best choiced between a big DSLR and a small DC.

0 upvotes
RicksSony
By RicksSony (Sep 21, 2011)

Its a big mistake, I am very disappointed. I thought Nikon comes with a Sony NEX rival.

2 upvotes
Henry M. Hertz
By Henry M. Hertz (Sep 21, 2011)

again.....

lens + body combo is to BIG compared to m43.
given the smaller sensor i would expect a smaller camera + lens combination.
otherwise i see no reason to buy a smaller sensor camera.

lenses are to slow and overall disappointing from the specs.
image quality is maybe good.... but f3.5 come on.... enthusiasts want fast lenses.

3 upvotes
pete_mb
By pete_mb (Sep 21, 2011)

Surprised no one seems to be mentioning the mode dial, with just 1/3 of the wheel used, with no PSAM positions!

Considering there are PSAM modes (thankfully), why on earth aren't they in the spare positions on the dial?!

0 upvotes
JesperMP
By JesperMP (Sep 21, 2011)

I did mention it.
But I totally agree.
I guess so many modes would have been intimidating to the "intended audience". Which brings the question, who is the intended audience ?
I can understand the V1 being for PnS upgraders, but the V1 ?

0 upvotes
JesperMP
By JesperMP (Sep 21, 2011)

Dang, no way to edit when you have made a typo.
I meant:
I can understand the J1 being for PnS upgraders, but the V1 ?

0 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

plenty have mentioned it pete, but most are just so overwhelmed with the awfulness that even a lack PASM on the dial is the least of our worries.

3 upvotes
pete_mb
By pete_mb (Sep 21, 2011)

Fair enough, I only skimmed the hundreds of non-plussed comments :-)

0 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

But yes, sparing that space only shows what market this is aimed at, and i have to agree with them that for 'normal' people more buttons and options that they don't know how to use can only create confusion, and more potential to do wrong. With just the necessary buttons the user will feel in control, even tho ofcourse it is just the opposite. dpreview readers are simply not the target audience, but sadly i also have my doubts i'd ever recommend it to those who are ~ over the many other options ...

0 upvotes
CameraLabTester
By CameraLabTester (Sep 21, 2011)

Nikon needs to FIRE the person or department who came up with this thing.
This is just totally wrong...

24 upvotes
petepictures
By petepictures (Sep 21, 2011)

I will just stick to my older Nikons.
I am very disappointed indeed.

4 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

This might be a nice upgrade to compacts shooters (altho i even doubt that), it's certainly not gonna work as a DSLR user's carry-around compact. That hope is gone.

Now if the Fuji X10 beats the S95/S100, then that'll be mine.

3 upvotes
Goodmeme
By Goodmeme (Sep 21, 2011)

Well on reflection I suppose 10 MP with 3x crop factor might be okay. But lack of hotshoe is extremely disappointing.

1 upvote
chadley_chad
By chadley_chad (Sep 21, 2011)

Theres always some numpty who wants the smallest possible camera ... and then moans about the lack of a hotshoe! Get real ... buy a bloody DSLR if you want to use an external flash unit (shesh, some people!)

0 upvotes
JWest
By JWest (Sep 21, 2011)

My NX100 fits nicely in a pocket with a high quality pancake prime attached, and that has a hot shoe. This stuff isn't rocket science, I'm surprised and disappointed that a company like Nikon hasn't done better.

0 upvotes
M Jesper
By M Jesper (Sep 21, 2011)

yeah THATS the problem ... the lack of hotshoe.

1 upvote
Goodmeme
By Goodmeme (Sep 21, 2011)

@ chadley chad re: 'numpty'. For your information I own Canon 5D, 24-70L, Canon G9 and three Canon ETTL flashes so your comment buy a bloody DSLR suggests you are not in touch with the 'strobist' trend.

The 5D is too big for holiday but I typically take G9 and one or two flashes. If you don't use a flash then allow me to suggest you learn how. A Canon G9 with clever, bounced / umbrella lighting might for instance walk all over your 'bloody DSLR' image quality. Just sayin. The lack of hotshoe and manual controls are the biggest problems in my opinion. I'm sure I'm not alone.

0 upvotes
Goodmeme
By Goodmeme (Sep 21, 2011)

I can't imagine enthusiasts recommending their friends to buy this. Surely Nikon realises they have to impress enthusiasts and pro photographers even if cameras aren't meant for them specifically.

1 upvote
Goodmeme
By Goodmeme (Sep 21, 2011)

Small sensor. OMG. I hope Canon doesn't go down this stupid route. I really want to replace my G9 with a Fuji X100 / Olympus EP3 equivalent that has a Canon ETTL hotshoe.

1 upvote
JWest
By JWest (Sep 21, 2011)

I've given up waiting for Canon to make their move. Maybe I'll switch back to Canon later if they come up with something amazing, but I'm not holding my breath. Besides, by then I might have quite an investment in Samsung NX lenses, so Canon will have lost me as a customer permanently.

1 upvote
Total comments: 948
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