Previous news story    Next news story

Nikon announces Nikon 1 system with V1 small sensor mirrorless camera

By dpreview staff on Sep 21, 2011 at 04:02 GMT

Nikon has announced the V1 enthusiast small sensor mirrorless camera. Built around what the company is calling a 'CX' format 10MP CMOS sensors, the cameras is part of the company's new Nikon 1 line. The V1 is intended as the higher-end model in the lineup and features magnesium alloy construction and a 1.4M dot electronic viewfinder. It also has an accessory port allowing the connection of the SB-N5 mini speedlight or GP-N100 GPS unit. Unlike the J1, it can switch between mechanical and electronic shutter. In common with the J1, in can shoot 1080i60 or 1080p30 video and combines phase detection and contrast detection autofocus, in movie shooting or 10fps continuous bursts. The 1" type sensor (13.2mm x 8.8mm) gives a 2.7x crop. The V1 kit with 10-30mm (27-81mm equiv.) lens will be $899.95 and will be available around October 20th. An adapter allowing the use of Nikon F-mount lenses will follow.

It may seem odd that Nikon would build its mirrorless system around a sensor so much smaller than the ones being used by its rivals. We think it makes a lot of sense for the company. Click here to read why.

Jump to:

Press Release:

BUILT FROM THE GROUND UP: THE NIKON 1 SYSTEM BALANCES SPEED, STYLE AND SIMPLICITY TO CREATIVELY CAPTURE ALL OF LIFE'S SPONTANEOUS MOMENTS

The Nikon V1

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer's needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

"The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology," said Bo Kajiwara, Director of Marketing, Nikon Inc. "Nikon's new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability."

One Purpose: A Revolutionary New System

The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it's a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it's the next best thing to being there as memories unfold.

Nikon's exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera's rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera's advanced functions, further unleashing creative potential.

The Fastest One

From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world's fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world's fastest continuous shooting speed2. So go ahead and capture a best friend's high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot

Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone's hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon's View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon's my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends

Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new "F" (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user's lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon's Smart Photo Selector

The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon's new Smart Photo Selector feature strives to deliver a perfect image every time. When a "can't miss" photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera's pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What's more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies

The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras

The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it's the world's smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options.

The V1 camera also features Nikon's new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

Price and Availability

The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)
2: The world's fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses
3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).
4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time
*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

Nikon V1 specifications

Sensor • 13.2 mm x 8.8 mm CMOS sensor
• 10.1 million effective pixels
Image sizes • 3872 x 2592
• 2896 x 1944
• 1936 x 1296
• 3840 x 2160
Aspect ratio 3:2, 16:9
Movie clips • 1920 x 1080 @ 60i/30 fps
• 1280 x 720 @ 30/15 fps
• 640 x 480 @ 30/15 fps
• 320 x 240 @ 30/15 fps

Slow-motion movies
• 640 x 240/400 fps (plays at 30p/29.97 fps)
• 640 x 240/400 fps (plays at 30p/29.97 fps)
• 320 x 120/1,200 fps (plays at 30p/29.97 fps)
• 320 x 120/1,200 fps (plays at 30p/29.97 fps)

Motion Snapshot Motion Snapshot
• 1,920 x 1,080/60p (59.94 fps) (plays at 24p/23.976 fps)
• 1,920 x 1,080/60p (59.94 fps) (plays at 24p/23.976 fps)
Sensor output is about 60 fps
File format • NEF (RAW)
• JPEG

Movie:
• MOV
• H.264/MPEG-4 Advanced Video Coding compression
• AAC audio
Lens mount • Nikon 1 mount
• Approx. 2.7x lens focal length (Nikon CX-format)
Focus • Hybrid autofocus (phase detection/contrast-detect AF); AF-assist illuminator
AF are • Single-point (135 points)
• Auto-area (41 points)
• Subject tracking
Lens Servo • Autofocus (AF): Single AF (AF-S); continuous AF (AF-C); auto AF-S/AF-C selection (AF-A); fulltime AF (AF-F)
• Manual focus (MF)
Focus distance • Standard mode 0.6m (wide) / 1.0m (tele)
• Macro mode 0.2m - (wide) / 0.9m (tele)
• Super Macro mode Closest focusing distance: 1cm
ISO sensitivity • Auto
• High Auto
• Manual ISO 100, 200, 400, 800, 1600, 3200, Hi 1 (6400 equiv.)
Exposure compensation • +/- 3 EV
• 1/3 EV steps
metering TTL metering using image sensor
• Matrix
• Center-weighted
• Spot
Shuttter speed Mechanical Shutter
• 1/4000 sec. –30 sec.
• Bulb
Electronic Shutter
• 1/16000 sec. –30 sec.
• Bulb
Modes • Programmed auto with flexible program
• Shutter-priority auto
• Aperture-priority auto
• Manual
• Scene auto selector
Shooting Modes • Still image (3 : 2)
• Smart Photo Selector (3 : 2)
• Movie (HD 16 : 9, slow motion 8 : 3)
• Motion Snapshot (16 : 9)
White balance • Auto
• Incandescent
• Fluorescent
• Direct sunlight
• Flash
• Cloudy
• Shade
• Preset manual
Picture Control system • Standard
• Neutral
• Vivid
• Monochrome
• Portrait
• Landscape
EVF • 0.47-in., approx. 1440k-dot color TFT LCD viewfinder
• 100% coverage
LCD monitor • 3.0" / 7.5 cm LCD
• 921,000 dots
Continous shooting • Electronic (Hi): Approx. 10, 30, or 60 fps
• Other modes: Up to 5 fps (single AF or manual focus, S Shutter-priority auto or M Manual exposure mode, shutter speed 1/250 s or faster, and other settings at default values)
Connectivity • DC input
• Combined A/V & USB output
• USB 2.0 compatible
• HDMI
• Multi accesory port
Storage • SD/SDHC/SDXC
Power Li-ion Rechargeable Battery (EN-EL15)
Weight (no batt) 294g
Dimensions 4.42"W x 3"H x 1.7"D
(113mm x 76mm x 44mm)
310
I own it
35
I want it
36
I had it
Discuss in the forums

Comments

Total comments: 948
6789
NovemberSun
By NovemberSun (Sep 21, 2011)

And boom goes the dynamite.

0 upvotes
Nelson Tan
By Nelson Tan (Sep 21, 2011)

What's the sensor size?

0 upvotes
Rich
By Rich (Sep 21, 2011)

1 inch

0 upvotes
BIJ001
By BIJ001 (Sep 21, 2011)

http://imaging.nikon.com/lineup/acil/bodies/v1/spec.htm
Image sensor
13.2 mm x 8.8 mm CMOS sensor

1 upvote
Simon Joinson
By Simon Joinson (Sep 21, 2011)

it's a 2.7x crop

1 upvote
Alpha Doug
By Alpha Doug (Sep 21, 2011)

Hey. It's a good competitor for the equally useless Pentax "Q" system!

5 upvotes
RiderV
By RiderV (Sep 21, 2011)

Yes. The same crap.

1 upvote
Snapshot7
By Snapshot7 (Sep 21, 2011)

Where to begin...

Smaller Sensor than the Sony NEX-7
No Hotshoe like the NEX-7
No Titlable LCD like the NEX-7
Much lower resolution than the NEX-7 (10.1Mp vs 24.3)

I am not at all impressed but will wait to see actual photo and video samples.

0 upvotes
TITCHY
By TITCHY (Sep 21, 2011)

I am going to keep my mouth sut until we see what it can do , it my well turn out to be a superb performer , so these static pictures of the bodies /lenses and uninspiring specs may mask something special .so I will reserve judgement until then.

1 upvote
Woland65
By Woland65 (Sep 21, 2011)

Another example of a company that fails to do the right thing because they are trying to protect their existing products. Long term this is always a failing strategy. I bet Olympus, Panasonic and Sony feel pleased today.

Nikons mirrorless will always be known as the system with not so good image quality as some other alternatives. There is currently no sign that this is significantly compensated by lower price, faster lenses, or smaller size. They will sell some, but this system will not be a success. Ten years from now this will be seen as a failure.

0 upvotes
Shift4g
By Shift4g (Sep 21, 2011)

So much grief over things that don't effect the vast majority of photographers. Next, people will get upset that their favorite car company releases something they were not and will not be in the market for anyway. Peoples opinions are as "useless" as this new camera segment is.

0 upvotes
mike geier
By mike geier (Sep 21, 2011)

shame on you Nikon

0 upvotes
Total comments: 948
6789