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Fujifilm announces X10 high-end enthusiast compact

By dpreview staff on Sep 1, 2011 at 05:00 GMT

Fujifilm has unveiled the X10 - an enthusiast compact with a F2.0-2.8, 28-112mm-equivalent lens. It's built around a 2/3" (6.6 x 8.8mm) CMOS sensor that uses Fujifilm's EXR pixel arrangement. The 12MP sensor can produce either 12MP images in high resolution mode, under-expose half its pixels to provide 6MP images with greater dynamic range, or combine neighboring pixels for a 6MP high sensitivity mode. The X10 borrows extensively from the styling of the X100 (though its zooming viewfinder means you lose the X100's hybrid viewfinder), to give a camera that sits conceptually between the Olympus XZ-1 and the Canon Powershot G12.

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Press Release:

The NEW Fujifilm X10 premium compact camera sets new standards in style and quality for digital photography

Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm)*1, characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Main features

(1) Newly-developed F2.0 wide-angle and F2.8 telephoto, bright FUJINON 4x optical manual barrel zoom lens

The X10 features a newly-developed high-definition Super EBC (Electron Beam Coating) FUJINON*2 lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements.  The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.

With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily.  In addition, the camera’s power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities. 

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

The lens is capable of taking super-macro shots as close up as 1cm.  This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.

(2) Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens

Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size.  This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

(3) Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models*3

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.

  • SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting
  • DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights
  • HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days

In addition the X10 features a high-speed EXR-CMOS sensor and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size. 

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system. 

With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it’s also worth mentioning that it features best-in-class*4 1080p Full HD movie recording capabilities.

(4) The X10’s elegant design has inherited the look and feel of the X100, along with its "made in Japan" seal of quality

Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10’s upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.

(5) Fujifilm's unique functions for adjusting image quality

EXR-Auto – for the automatic optimisation of the sensor and the camera settings
The X10 not only offers “EXR-Auto” intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR-CMOS Sensor automatically selects the optimum shooting mode from a total of 99 different variations; this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800*5 for the most minimal of lighting conditions.  If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films.  Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Colour" to adjust colour strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users' emphasis on whether to prioritise high resolution or low noise.

(6) Other notable features on the FinePix X10

  • 4x optical zoom featuring Fujifilm’s new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
  • Motion Panorama 360 for seamless 360-degree panoramic shooting
  • Manual pop-up flash with a range of 7 metres
  • High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
  • Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)

(7) Premium Accessory Line-up

    To perfectly compliment the look and premium quality feel of the X10 camera body, a retro leather "quick shot" case with matching strap has been designed which fits the X10 like a glove. Made out of luxurious black leather it has been created with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.
    Precision milled from metal, a lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.
    Compatible with Fujifilm’s EF-20 (Guide No.:20) and EF-42 (Guide No.:42) flash guns.

*1 35mm equivalent
*2 For more information on high precision FUJINON lenses please visit:
*3 Compared to the FinePix F550EXR
*4 Digital cameras equipped with a 2/3" image sensor
*5 At reduced resolution

Fujifilm X10 specifications

Body material Magnesium alloy
Sensor • 2/3 inch EXR-CMOS sensor
• 12 million effective pixels
• Primary colour filter (RGB color filter array)
Image sizes 4:3
 • 4000 x 3000
 • 2816 x 2112
 • 2048 x 1536

 • 4000 x 2664
 • 2816 x 1864
 • 2048 x 1536

 • 4000 x 2448
 • 2816 x 1584
 • 1920 x 1080

 • 2992 x 2992
 • 2112 x 2112
 • 1536 x 1536

Motion Panorama
 • 360° Vertical  11520 x 1624   Horizontal  11520 x 1080
 • 300° Vertical  9600 x 1624     Horizontal  9600 x 1080
 • 240° Vertical  7680 x 1624     Horizontal  7680 x 1080
 • 180° Vertical  5760 x 1624     Horizontal  5760 x 1080
 • 120° Vertical  3840 x 1624     Horizontal  3840 x 1080
Still image formats  • RAW (.RAF)
 • JPEG (EXIF 2.3)
Image processor Fujifilm EXR processor
Movie recording • 1920 x 1080 Full HD, 30fps
• 1280 x 720 HD, 30fps
• 640 x 480 VGA, 30fps
• H.264 MOV format
• Stereo sound
Lens  • FUJINON 4x optical zoom lens
 • 28-112mm (equivalent to 35mm)
 • F2 - F2.8
 • 9 groups 11 lenses (3 aspherical glass moulded lenses included)
Digital zoom 2x
Focus distance
(from lens surface)
 • Normal: Wide: Approx. 50cm / 1.6ft. to infinity
Telephoto: Approx. 80cm  / 2.6ft. to infinity
• Macro: Wide: Approx. 10cm - 3.0m / 0.3ft. - 9.8ft.
Telephoto: Approx. 50cm - 3.0m / 1.6ft. - 9.8ft.
• Super Macro: Approx. 1.0cm -1.0m / 0.4in. - 3.3ft. 
Image stabilization Lens shift type
Auto focus  • TTL Contrast Detection AF system
 • Multi, Area, Tracking
Focus modes  • Single shot AF (S- AF)
 • Continuous AF (C-AF)
 • Manual focus (MF)
AF assist lamp  • Yes
Exposure modes  • Program AE
 • Aperture priority AE
 • Shutter priority AE
 • Manual
Sensitivity  • ISO 100- 12800
 • 6400 and 12800 in extended mode
 • Auto ISO
Metering modes  • TTL 256-zones metering
 • Multi-pattern
 • Center-Weighted Average
 • Spot
Exposure comp.  • Up to ± 2.0 EV
 • 1/3 EV steps
Shutter speeds  • 1/4 - 1/4000 sec (Auto mode)
 • 30-1/4000 sec (all other modes)
Self timer 10 or 2 seconds
Drive modes  • Super High?approx. 10fps  (Size M,S)
 • High?approx. 7fps  (Size L,M,S)
 • Middle?approx. 5fps  (Size L,M,S)
 • Low?approx. 3fps  (Size L,M,S)
Auto bracketing  • AE Bracketing (±1/3EV, ±2/3EV, ±1EV)
 • Film Simulation Bracketing (PROVIA/Standard, Velvia/Vivid, ASTIA/Soft)
 • Dynamic Range Bracketing (100%, 200%, 400%)
 • ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)
White balance  • Automatic scene recognition
 • Fine
 • Shade
 • Fluorescent light (Daylight),
 • Fluorescent light (Warm White)
 • Fluorescent light (Cool White)
 • Incandescent light
 • Underwater
 • Custom
 • Color temperature selection
Internal Flash  • Auto flash (super intelligent flash)
 • Effective range: (ISO 800) approx. 50 cm –7 m / 1.6 ft. – 22.9 ft.
Flash modes  • Auto
 • Forced Flash
 • Suppressed Flash
 • Slow Synchro
 • Red-eye Reduction Auto
 • Red-eye Reduction & Forced Flash
 • Red-eye Reduction & Slow Synchro
External Flash  • Hot-Shoe (dedicated TTL flash compatible)
Viewfinder  • Optical viewfinder
 • Approx. 85? coverage
 • Eye point approx 15mm
 • Diopter adjustment -3.5 to +1.5 m-1 (dpt)
LCD monitor  • 2.8" TFT colour LCD
 • 460,000 dots
 • 100% frame coverage
Storage  • SD/SDHC/SDXC
Connectivity  • USB 2.0 (Hi Speed)
 • Mini HDMI
Power  • NP-50 Lithium-Ion rechargeable battery
Dimensions 117.0 (W) x 69.6 (H) x  56.8 (D) mm 
4.6 (W) x 2.7 (H) x 2.2 (D) in.
Weight  • Approx. 350g / 12.3oz. (including battery and memory card)
 • Approx.330g / 11.6oz. (excluding battery and memory card

Additional images

I own it
I want it
I had it
Discuss in the forums


Total comments: 279
matt canon
By matt canon (Mar 24, 2012)

i got the x10 to be a back up to my x100 but i find myself reaching for the x10 more then the x100. both are great and they complement each other well.

Rowland Scherman
By Rowland Scherman (Jan 9, 2012)

"The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor..." says the review, above. But SeagullTLT (below) says it's a small sensor. I wish they would spell out the sensor size in mm, and not inch fractions and alphabets.

Seagull TLR
By Seagull TLR (Dec 11, 2011)

I have been playing with the X10 for the last two days. I tried but couldn't duplicate the "white orbs" issues. For a camera with small image sensor, the image quality is good. The camera is solid but not heavy. However, I still want to obtain RMA for several reasons: 1. I can see the lens through OVF between focal length 28 to 50 mm. 2. The Fuji lens hood obscures the OVF even further. 3. The manual focus is slow.

Comment edited 2 minutes after posting
By david20313 (Nov 21, 2011)

Have had mine for about 10 days. I love most things about it. Having read the owners manual cover to cover at least 3 times, I still can't seem to get FOCUS FRAME SELECTION to work as described in the manual and the AEL AND AFL seem to be vestigial on my camera. Two emails to Fuji Support brings no response. Firmware V 1.03. Anyone with any ideas?
Love it otherwise.

By Peter.K (Nov 11, 2011)

I love this X10, it's what I have been waiting for, for ages :-)

Just hoping the price will drop by a few quid but can't see that before Christmas 2011

By johnparas11zenfoliodotcom (Oct 25, 2011)

so does this come in silver/chrome?

By BatFung (Oct 22, 2011)

Just tried the camera in Tokyo. Everything is great except that when the AEL is on, the aperture and exposure compensation cannot be changed anymore. The AEL is not just Exposure Lock; it locks down all exposure related settings!!! I notice the same problem on other Fuji's prosumer cameras.

To me, this is totally unacceptable as I often adjust the aperture after the exposure is locked. As far as I know, only Fuji cameras have this problem. All the other makers will allow aperture and compensation adjustments after the AEL turned on.

Fuji has been making cameras for a long time. This fault seems unreal and unbelievable.

By HeavyDuty (Oct 23, 2011)

Per the manual, this is configurable.

By BatFung (Oct 23, 2011)

Checked that too; couldn't find it. Could you let me know which setting? If this is configurable, I would certainly go for this camera.

By BatFung (Oct 23, 2011)

Checked again. What we can configure is the button mode (on/off switch or hold to lock) and the function (AF only, AE only or both). However, whether we can change the aperture and exposure compensation settings after AEL is not part of the configuration.

By Goodmeme (Oct 6, 2011)

Looks good. Prefer the fixed 35mm x100 personally, but holding off due to autofocus and price, plus would love a Canon equivalent with ettl hotshoe as have several flashes.

Agree with lichtlope re: dng raw formats.

By newcameraguy2821 (Oct 6, 2011)

The previews seem to be of different opinions. Some love the camera specs while others are cautious about recommending it. Plus there is their new XS1 camera coming out as well.

Here are several previews of the upcoming X10 camera:

Fuji Guys - Fujifilm X10 Part 1 - First Look

Fujifilm X10 hands-on preview

By spontaneousservices (Oct 3, 2011)

Close - incredibly close - but still no cigar.

It lacks a really good viewfinder (presonally I'm dreaming of a 100%, 1x magnifying electronic, large and bright as a Leica M3) Strange how Fuji leave this out where with the X100 they go to such lengths to compete (and really make a killing) in the VF-arena.
And when will any camera brand will finally - finally!!! - get us manual-everything-shooters a dedicated ISO adjustment wheel?

The manual zoom is adorable, though. I can only hope the wide ribbed ring is for focusing.

By lichtloper (Oct 1, 2011)

Just a few + and - comments "at first glance":
+ great: zoom lens operation manually: this reminds me of the Contax Tvs, one of the finest comapacts ever made IMO;
- Contax's Tvs too had an OVF (naturally), but it showed exposure, focus and flash information; the X10 finder does not show any such info, so for me its OVF is of limited value; the camera cannot be worked like a LeicaM;
+ three-by-four has become my favourite image ratio;
- the lens hood is an "optional accessory" - it should be in the box;
- another camera with its own RAWprofile; why aren't manufacturers willing to use DNG as RAWstorage?
* I would have preferred a zoom range of 25-100 eq.mms; this better suits the camera's profile as a street shooter;
* with its larger sensor size it should perform better than the LX5 and XZ-1 in terms of dynamic range and low noise qualities...
lichtloper / litewalker

By Faintandfuzzy (Sep 27, 2011)

Agreed Denis. The D700 is a bit much for general day to day shooting. I'm interested in the high DR mode at 6mp. More than enough for prints up to 11x14.

matt canon
By matt canon (Mar 24, 2012)

i use to make 20x30 prints from my canon 1d. it had 4mp. i shoot my x10 at 6mp and dont ever look back. 6mp is more then enough and it really help the x10 shine.

Denis of Whidbey Island
By Denis of Whidbey Island (Sep 24, 2011)

As a former owner of a G10, and earlier Fujifilm XPan and G617 cameras, this may be what I've been waiting for. Can't lug the D700 around everywhere, NEX lenses are too big and seem less than the NEX sensors deserve, X100 is a little dear.

By villagranvicent (Sep 18, 2011)

This will be a winner, used to love my Leica Digilux 2, the only drawback is the extreme DOF of these tiny sensors, but I can live with it!

By felipeordoez (Sep 29, 2011)

Like you, I love my Leica D2, "elderly" though it may be by current standards, but the EFV irritates me. I've also been using Fujifilm F70EXR, tiny but fantastic (beautifully-made and highest-ever rating for a compact by What Digital Camera), but no viewfinder! So, I'll be looking closely at this X10, sad though I'll be to retire the Leica.

By felipeordoez (Sep 29, 2011)

Like you, I love my Leica D2, "elderly" though it may be by current standards, but the EFV irritates me. I've also been using Fujifilm F70EXR, tiny but fantastic (beautifully-made and highest-ever rating for a compact by What Digital Camera), but no viewfinder! So, I'll be looking closely at this X10, sad though I'll be to retire the Leica.

By cycler23 (Sep 18, 2011)

I dug up my old Olympus Trip 35, and guess what, it's the same size as the X10. Other than the good looks, a viewfinder and a good lens, that's where the similarities end. Nice size, though, not too big at all. Now I need some money.

John Miles
By John Miles (Sep 15, 2011)

All I can say is -AT LAST. Someone finally decides to produce a small sensor camera for the photographer.

The ability to quick start - 0.9 seconds - is astonishing. With lens adjustment turning the camera on (left hand), and EV sitting there right on the top (right hand), composition is going to be extremely rapid yet easy going, and very little will be missed. This is every bit as quick as the FZ50, yet otherwise provides a new, ingenious, state of the art package.

This is a thoroughly commendable camera concept that plays to the fast reactions a photographer needs to "capture the moment".


Kim Seng
By Kim Seng (Sep 13, 2011)

Base on my budget I can only change a new camera every 3 to 4 years. If this camera prove to be that good, it comes with a right timming.

By Tee1up (Sep 9, 2011)

I too was considering the P7100/G12 but this camera is much closer to what I am looking for. All I need now is some reviews of the high ISO quality and the autofocus dependability. Thank goodness Fuji is paying attention to users wanting a viewfinder. I am 100% fine with an 85% OVF even if there is no overlay.

By Nikonhead (Sep 9, 2011)

This is perfect timing. I was set to buy the Nikon P7100 and the X10 comes along. This easily beats Nikon or Canon offerings.Brighter lens,fujifilm presets,7 fps @12mp,1080p video,metal construction,nice leather case and lens hood,larger cmos sensor. Looking for a $599 starting price. Looks like this could be a winner.

By PhotoBabble (Sep 8, 2011)

A few comparisons to the Canon G12:

Pixel size is 1.12x times the G12 pixel size (so, only slightly bigger)
Lens focal range is 28 to 112 vs 28 to 140 on the G12
Lens aperture range is f/2.0 to f/2.8 vs f/2.8 to f/4.5 on the G12
X10 is slightly bigger than G12 (5mm wider, 6mm shorter, 9mm thicker)
X10 appears to have a real, usable OVF vs the toy OVF on G12

The biggest improvement over the G12 seems, to me, to be the much better aperture range, and the much better OVF. The rest seems almost a wash.

By PhotoBabble (Sep 8, 2011)

Oh yeah, I forgot to mention the X10 costs about $250 USD more than the G12. That's not chump change.

Fuji makes big claims for lens sharpness, but time will tell.

Still, on paper, it appears to be a compelling alternative to the G12.

By dreamoo (Sep 8, 2011)

That's a useful comparison, thanks! I had just bought a G12 because I wasn't about to dump $1K+ on an X100, and suddenly news of the X10 comes out. This helps put it into perspective.

Even though the price point on the X10 seems miles better than the X100, I can't see it being much cheaper if it stays as a cult favorite. So on the same token, once again not going to be worth the price.

By ARTASHES (Sep 8, 2011)

To me the most interesting part of this camera is the sensor cause it's a CMOS and you can already see that even those tiny 1/2.3 sensors keep very well against 1/1.7 CCDs above 800 iso and maybe bigger size of Fuji's sensor will help him to do better below and clearly surpass them above this mark

By pgy (Sep 11, 2011)

As a owner of G11, the selling points of X10 for me are manual zoom, larger aperture, better and bigger image sensor (EXR CMOS vs.CCD), optical zoom viewfinder (helpful), film simulation, and hopefully higher usable ISOs. I wish it came with a vari-angle screen though. I might wait for the next generation of X10 to replace my G11.

By lacro (Sep 7, 2011)

Though interesting, like those other similar devices we are looking (the PanaLumix DMC-LX5 or the Olympus XZ-1) for this segment range, I still don't know why Marketing and/or Manufacturing? can't figure it out. How can it take so long to so many, to build a state-of-the-art Pocketeable P&S DigiCam to >somehow replace< an Interchangeable lens camera for everyday life? ("an essential always-with-me camera gear")

This Compact should be as small as possible but not smaller, optimizing Image Quality (IQ) with a reasonable useful range I would expected of at least 24-90 (FF~35 mm equiv.) and as bright as ¿[1.8/2 ~ 2.5/2.8]? as possible, which not even the Pana/lympus u4/3 zoom lenses achieve, maximizing sensor size eg APS-C (23.5 x 15.6 mm) like the Sony Alpha NEX-7 (too expensive) and optics brightness. Forget the MP-war, and keep the controls fine to use as well as the manual and RAW options, WITHIN a reasonable value (~ US$ 500). Please, make an E/OVF happen.

By lacro (Sep 7, 2011)

- Multi Aspect Sensor From 4:3 to 16:9
- Deep & Fast Raw Buffer
- Hinged or Tilt Screen.
- etc.

When will PanaLumix LX-7 come out?

Also loved overall the pricey Fuji X100 (as well as many of the following others' features), but the fixed focus lens turned me completely off (even being that bright).

Both (m43s) Panasonic GF1 (no EVF) and Olympus PEN E-P3/ PM1, as well as the Nikon Coolpix P7100 don't comply either.

The Canon's S95 and the too-big-G12 both seem to not qualify, for more than a reason (let alone no proper VF).

The much simpler PanaLumix ZS10-TZ20/ FX-700, Olympus VR-330 and Sony CS DSC-HX9V seem too basic and pale in comparison.

By SD5 (Sep 16, 2011)

with that size of sensor and f number, it probably will be too big to go into your pocket. so there is limitations. with that smaller sensor and lens diameter, all they do for compact camera is improve electronics to make it perform better.
It's interesting to see Sony's similar cost Alpha NEX3K 14.2 MP with a lens the same size of the height of camera, yet only gives you f 3.5-5.6, 27-82 mm. G12/P7100 starts the aperture from f/2.8. So, X10 should be a tremendous value for low light performance.

By Sumicron69 (Sep 7, 2011)

Hey Fuji will I actually be able to buy one???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

By SD5 (Sep 16, 2011)

Would be a holiday gift, right?

By offertonhatter (Sep 6, 2011)

The G12/P7100 killer? Possibly.

Do I want one as premium compact. Oh Yes!

Would i want one of these instead of the X100? No! Can I have both please...... :-)

By zanypoet (Sep 6, 2011)


By zanypoet (Sep 6, 2011)


By zanypoet (Sep 6, 2011)


By djeffery (Sep 6, 2011)

I am left-eyed (not much vision in the right). I wonder if Japanese camera makers like Fuji have models that flop the controls, so, for example, the viewfinder in on the right, the shutter release on the left, etc.

By Intio (Sep 6, 2011)

When you say "not much vision", is it lack of focus in your right eye, or lack of light? You are aware that tthe viewfinder has a diopter to control the focussing into your eye?

By djeffery (Sep 7, 2011)

Thanks for asking. Just plain bad eye since childhood. However, I can still use a viewfinder even if my nose sort of gets into the way. I asked because since drivers in Japan have the steering wheel on the right, maybe they have viewfinders on the right as an option

Martin Mraz
By Martin Mraz (Sep 8, 2011)

I've always been a left-eye shooter and have never had a problem with my nose getting in the way. I used a Leica M for many years and it was always fine... but perhaps if you have a bigger nose it could be a problem... :-)

By SD5 (Sep 16, 2011)

The next best thing is a wireless display on your eye glasses. It'd be cost one half as much as the camera itself.
But I think it is always possible to hold the camera upside down.

By Intio (Sep 6, 2011)

Fuji have confirmed that the OVF is a pure OVF - no information or focus locks layered into it.

By frelwa (Sep 6, 2011)

My X10 on order at Henrys in Toronto. The guy to talk to there is James O'Callaghan, who took my order. He expects I'll get mine from their first batch, which is expected in early November.

By mac_user (Sep 6, 2011)

Hi frelwa, how much did you paid for it?

By djeffery (Sep 5, 2011)

I was thinking of buying a small format Olympus (XZ-1, etc.) and adding a viewfinder for mounting in the hot shoe. This changes the game for me.

1 upvote
By gaspard_savoureux (Sep 5, 2011)

Looks like a camera brand begins to listen to the users/consumers.

By cgarrard (Sep 5, 2011)

Eric FOX
By Eric FOX (Sep 5, 2011)

Taiwan Dollar selling at TWD17000.

By SD5 (Sep 16, 2011)

If this is true. It would be $600 or less with current exchange rate.

Tom Stone
By Tom Stone (Sep 4, 2011)

This looks like it was designed by someone who actually uses a camera. Bravo!

By ChrisKramer1 (Sep 4, 2011)

If it looks too good to be true, it probably is...

By Narupol (Sep 3, 2011)

Nice camera. But I wait for deep brown leather case.

joseph mccormack
By joseph mccormack (Sep 3, 2011)

It's got AEL so it takes the place of the XZ-1 on my wishlist...

joseph mccormack
By joseph mccormack (Sep 3, 2011)

It's got AEL so it takes the place of the XZ-1 on my wishlist...

By marike6 (Sep 3, 2011)

Beautiful camera, like a black X100. If the performance is good, and I suspect it will be, I might be tempted to get rid of my XZ-1 for one. Only the slower lens, will keep my with my XZ-1.

Still prefer an X100 as the IQ is out of this world, absolutely smoking the Leica X1.

By Tomek_C (Sep 3, 2011)

Like my old Fuji S6500, this ticks most ox the boxes for me - manual zoom, manual controls, a thread for filters and lens hoods.

Added features I like:
Optical viewfinder
In-camera RAW conversion and Silkypix
A hot shoe
Promising signs of good build quality
On-sensor binning and dynamic range control.

However, I need to know more about the X10:

How is the manual focus controlled? (The S6500's control is dire!)
What additional info do you get in the viewfinder, like focus confirmation, display of aperture and shutter speed?
Where is the tripod mount, and is it metal?
Relability in the field?
How weatherproof is it?
Real world battery life?
Will the internal battery die after 18 months like it did on the S6500?

I'm only looking to change cameras in a year or two. I'm on a tight budget and will only change cameras once I'm convinced it is the camera that is limiting my photography, and not my lack of skill. And the price may have dropped by 2013!

By jrg (Sep 3, 2011)

Wow. Looks too good to be true!

By mertlee (Sep 3, 2011)

I love it! I love my X100 and will be ordering this one too :-) If Ken Rockwell doesn't like it then it must be good! lol

Ernest M Aquilio
By Ernest M Aquilio (Sep 3, 2011)

Looks like a winner to me. I may invest

By Threlly (Sep 2, 2011)

I would dearly DEARLY like to see some samples from this.
I would really like to see what happens to the edge of the frame with the lens wide open.
I very much hope that Fuji have learnt some lessons from the X100 menu issues.
And finally, I hope it's auto-focus is quicker than the X100 and hunting is reduced.


John Ellis
By John Ellis (Sep 2, 2011)

Love it! Somebody is really listening and I will be one of the first to order one. These non-viewfinder things are to me absurd and I just cannot handle them. This looks to be a very upscale enthusiast camera, just perfect for me.

1 upvote
By lbpix (Sep 3, 2011)

Totally agree with you. Cant understand why we've been so long waiting!

ozan yigit
By ozan yigit (Sep 2, 2011)

as someone noted, ken rockwell dissing this camera and comparing to g12 is reason enough to pay attention to it.

By Klickmans (Sep 2, 2011)

This might be my birthdaygift to myself this coming november.

I was planning to order the X100, but i changed my mind when i found this article. Mostly for the zoom in X10. If the image quality is as good as with X100. i will definitly by one as soon as it come out in the european market.

By Shara90 (Sep 2, 2011)

very fantastic camera, when review up dpreview? I waited for with anxiety

By BobbyT (Sep 2, 2011)

Chrisgull, DPR is actually correct. Inch-based sensor formats are not standardized. Originally, they were the outer diameters of image tubes used in the 1950s. This is a confusing convention that the digital camera industry persists in using, perhaps to mislead buyers into thinking that the sensor is much larger than it really is. You can read more here:

That said, the Leica Digilux2/Panasonic DMC-LC1 had a 2/3 inch sensor, from which it produced beautiful pictures. Six of these wonderful cameras passed through my hands over the years, and I still regret not keeping at least one. My greatest dissatisfaction with them was that the size just a bit too big. I have pre-ordered an X10, with high hopes that it will equal or surpass the D2/LC-1 in overall image quality, with many added features and a more pleasing size.

1 upvote
Bryan Costin
By Bryan Costin (Sep 2, 2011)

Looks quite interesting. The design is reminiscent of a medium-format rangefinder.

Total comments: 279