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Fujifilm announces X10 high-end enthusiast compact

By dpreview staff on Sep 1, 2011 at 05:00 GMT

Fujifilm has unveiled the X10 - an enthusiast compact with a F2.0-2.8, 28-112mm-equivalent lens. It's built around a 2/3" (6.6 x 8.8mm) CMOS sensor that uses Fujifilm's EXR pixel arrangement. The 12MP sensor can produce either 12MP images in high resolution mode, under-expose half its pixels to provide 6MP images with greater dynamic range, or combine neighboring pixels for a 6MP high sensitivity mode. The X10 borrows extensively from the styling of the X100 (though its zooming viewfinder means you lose the X100's hybrid viewfinder), to give a camera that sits conceptually between the Olympus XZ-1 and the Canon Powershot G12.

Jump to:

Press Release:

The NEW Fujifilm X10 premium compact camera sets new standards in style and quality for digital photography

Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm)*1, characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Main features

(1) Newly-developed F2.0 wide-angle and F2.8 telephoto, bright FUJINON 4x optical manual barrel zoom lens

The X10 features a newly-developed high-definition Super EBC (Electron Beam Coating) FUJINON*2 lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements.  The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.

With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily.  In addition, the camera’s power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities. 

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

The lens is capable of taking super-macro shots as close up as 1cm.  This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.

(2) Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens

Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size.  This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

(3) Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models*3

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.

  • SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting
  • DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights
  • HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days

In addition the X10 features a high-speed EXR-CMOS sensor and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size. 

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system. 

With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it’s also worth mentioning that it features best-in-class*4 1080p Full HD movie recording capabilities.

(4) The X10’s elegant design has inherited the look and feel of the X100, along with its "made in Japan" seal of quality

Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10’s upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.

(5) Fujifilm's unique functions for adjusting image quality

EXR-Auto – for the automatic optimisation of the sensor and the camera settings
The X10 not only offers “EXR-Auto” intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR-CMOS Sensor automatically selects the optimum shooting mode from a total of 99 different variations; this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800*5 for the most minimal of lighting conditions.  If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films.  Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Colour" to adjust colour strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users' emphasis on whether to prioritise high resolution or low noise.

(6) Other notable features on the FinePix X10

  • 4x optical zoom featuring Fujifilm’s new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
  • Motion Panorama 360 for seamless 360-degree panoramic shooting
  • Manual pop-up flash with a range of 7 metres
  • High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
  • Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)

(7) Premium Accessory Line-up

  • RETRO LEATHER CASE - BLACK
    To perfectly compliment the look and premium quality feel of the X10 camera body, a retro leather "quick shot" case with matching strap has been designed which fits the X10 like a glove. Made out of luxurious black leather it has been created with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.
  • LENS HOOD
    Precision milled from metal, a lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.
  • TTL FLASH
    Compatible with Fujifilm’s EF-20 (Guide No.:20) and EF-42 (Guide No.:42) flash guns.

*1 35mm equivalent
*2 For more information on high precision FUJINON lenses please visit: http://www.fujifilm.com/products/digital_cameras/fujinon/
*3 Compared to the FinePix F550EXR
*4 Digital cameras equipped with a 2/3" image sensor
*5 At reduced resolution

Fujifilm X10 specifications

Body material Magnesium alloy
Sensor • 2/3 inch EXR-CMOS sensor
• 12 million effective pixels
• Primary colour filter (RGB color filter array)
Image sizes 4:3
 • 4000 x 3000
 • 2816 x 2112
 • 2048 x 1536

3:2
 • 4000 x 2664
 • 2816 x 1864
 • 2048 x 1536

16:9
 • 4000 x 2448
 • 2816 x 1584
 • 1920 x 1080

1:1
 • 2992 x 2992
 • 2112 x 2112
 • 1536 x 1536

Motion Panorama
 • 360° Vertical  11520 x 1624   Horizontal  11520 x 1080
 • 300° Vertical  9600 x 1624     Horizontal  9600 x 1080
 • 240° Vertical  7680 x 1624     Horizontal  7680 x 1080
 • 180° Vertical  5760 x 1624     Horizontal  5760 x 1080
 • 120° Vertical  3840 x 1624     Horizontal  3840 x 1080
Still image formats  • RAW (.RAF)
 • JPEG (EXIF 2.3)
 • RAW + JPEG
Image processor Fujifilm EXR processor
Movie recording • 1920 x 1080 Full HD, 30fps
• 1280 x 720 HD, 30fps
• 640 x 480 VGA, 30fps
• H.264 MOV format
• Stereo sound
Lens  • FUJINON 4x optical zoom lens
 • 28-112mm (equivalent to 35mm)
 • F2 - F2.8
 • 9 groups 11 lenses (3 aspherical glass moulded lenses included)
Digital zoom 2x
Focus distance
(from lens surface)
 • Normal: Wide: Approx. 50cm / 1.6ft. to infinity
Telephoto: Approx. 80cm  / 2.6ft. to infinity
• Macro: Wide: Approx. 10cm - 3.0m / 0.3ft. - 9.8ft.
Telephoto: Approx. 50cm - 3.0m / 1.6ft. - 9.8ft.
• Super Macro: Approx. 1.0cm -1.0m / 0.4in. - 3.3ft. 
Image stabilization Lens shift type
Auto focus  • TTL Contrast Detection AF system
 • Multi, Area, Tracking
Focus modes  • Single shot AF (S- AF)
 • Continuous AF (C-AF)
 • Manual focus (MF)
AF assist lamp  • Yes
Exposure modes  • Program AE
 • Aperture priority AE
 • Shutter priority AE
 • Manual
Sensitivity  • ISO 100- 12800
 • 6400 and 12800 in extended mode
 • Auto ISO
Metering modes  • TTL 256-zones metering
 • Multi-pattern
 • Center-Weighted Average
 • Spot
Exposure comp.  • Up to ± 2.0 EV
 • 1/3 EV steps
Shutter speeds  • 1/4 - 1/4000 sec (Auto mode)
 • 30-1/4000 sec (all other modes)
Self timer 10 or 2 seconds
Drive modes  • Super High?approx. 10fps  (Size M,S)
 • High?approx. 7fps  (Size L,M,S)
 • Middle?approx. 5fps  (Size L,M,S)
 • Low?approx. 3fps  (Size L,M,S)
Auto bracketing  • AE Bracketing (±1/3EV, ±2/3EV, ±1EV)
 • Film Simulation Bracketing (PROVIA/Standard, Velvia/Vivid, ASTIA/Soft)
 • Dynamic Range Bracketing (100%, 200%, 400%)
 • ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)
White balance  • Automatic scene recognition
 • Fine
 • Shade
 • Fluorescent light (Daylight),
 • Fluorescent light (Warm White)
 • Fluorescent light (Cool White)
 • Incandescent light
 • Underwater
 • Custom
 • Color temperature selection
Internal Flash  • Auto flash (super intelligent flash)
 • Effective range: (ISO 800) approx. 50 cm –7 m / 1.6 ft. – 22.9 ft.
Flash modes  • Auto
 • Forced Flash
 • Suppressed Flash
 • Slow Synchro
 • Red-eye Reduction Auto
 • Red-eye Reduction & Forced Flash
 • Red-eye Reduction & Slow Synchro
External Flash  • Hot-Shoe (dedicated TTL flash compatible)
Viewfinder  • Optical viewfinder
 • Approx. 85? coverage
 • Eye point approx 15mm
 • Diopter adjustment -3.5 to +1.5 m-1 (dpt)
LCD monitor  • 2.8" TFT colour LCD
 • 460,000 dots
 • 100% frame coverage
Storage  • SD/SDHC/SDXC
Connectivity  • USB 2.0 (Hi Speed)
 • Mini HDMI
Power  • NP-50 Lithium-Ion rechargeable battery
Dimensions 117.0 (W) x 69.6 (H) x  56.8 (D) mm 
4.6 (W) x 2.7 (H) x 2.2 (D) in.
Weight  • Approx. 350g / 12.3oz. (including battery and memory card)
 • Approx.330g / 11.6oz. (excluding battery and memory card

Additional images

289
I own it
108
I want it
56
I had it
Discuss in the forums

Comments

Total comments: 279
123
Calvin Chann
By Calvin Chann (Sep 1, 2011)

It's an interesting place for an on/off switch.

I wonder if the lens hood needs an adapter before it will fit?

0 upvotes
Photato
By Photato (Sep 1, 2011)

on/off switch probably a bad idea.
I wonder how many times this camera would be accidentally turned on.
And when going to wide too far and you turn it off.
Inside a bag turned on and it could means lens failure.
Lets see what the reviews say about it.

0 upvotes
FlamingJune1967
By FlamingJune1967 (Sep 1, 2011)

I think you could be right, Photato!

0 upvotes
mgblack74
By mgblack74 (Sep 1, 2011)

The way around that is to have an end stop feedback so you know that twisting beyond it will shut if off. I think it would be difficult to accidentally turn it on. It's easier to accidentally turn on a DSLR.

0 upvotes
Photato
By Photato (Sep 1, 2011)

To T3: Yes, a button less and fast start but I think I would prefer to go all the way to the wide end with no concerns to turning off the camera.
There would be like a little bit of 'turning off' anxiety with this camera.
I guess we have to wait for the reviews on this aspect.

0 upvotes
Matt Mercier
By Matt Mercier (Sep 8, 2011)

They seem to have put a lot of effort into making a smooth mechanical zoom into the camera, which gives me confidence they would have considered the right resistance in the off position.

0 upvotes
Pasha001
By Pasha001 (Sep 1, 2011)

85% viewfinder coverage? You get what you pay for.

4 upvotes
Petrus Magnus
By Petrus Magnus (Sep 1, 2011)

Yeah, 85% viewfinder coverage--what a let-down for such a serious-looking camera! Should have been 100%, or very close to that. If you compose your picture using this viewfinder you'll disregard about 2 Mpixels-worth of image content in the sensor.

2 upvotes
razorfish
By razorfish (Sep 1, 2011)

Wow you people are ignorant. This is not a DSLR! To even achieve an optical viewfinder in such a camera is a serious bonus! You should be happy we're not stuck with a lame electronic one. To have 100% optical viewfinder coverage in a non-DSLR is impossible! If you don't realize that, I seriously question your photographic knowledge.

3 upvotes
Pasha001
By Pasha001 (Sep 1, 2011)

razorfish
> To even achieve an optical viewfinder in such a camera is a serious bonus!
G12 has one, even some Ixuses had an optical viewfinder.

> To have 100% optical viewfinder coverage in a non-DSLR is impossible!
To have 93% viewfinder coverage with a precise alignment in a rangefinder is not impossible at all as X100 shows us. You can check its review on, well, the other site :).

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

razorfish is right, maybe you guys are forgetting that this is a zoom-lens and it isn't just like pointing a mirror to it, the ovf is actually a completely separate (but coupled) zoom lens with its own glass elements and mirror/prism system to make it work.

Also there is more than just the 'percentage of coverage'. Aside from that it is said to be big and bright, which is way more important and no small feat for something so tiny. Come on guys, a camera isn't just a list of definite specs.

http://fujifilm-x.com/x10/en/product/finder/index2.html

2 upvotes
icy2527
By icy2527 (Sep 1, 2011)

one that has to take in to an account is paralax ,for me OVF on non-SLR camera is a bonus (except x100) . IMO ,if there are tilt/swivel screen ,it would be perfect for street shooting (for someone like me) This clearly show that what fuji will do in the future , can't wait 'til Fuji release its interchangable lens x100.

0 upvotes
Pasha001
By Pasha001 (Sep 1, 2011)

M Jesper
Yes, this is a zoom viewfinder but there was a zoom viewfinder in the past with 90% coverage (at 45mm) - in Contax G2. It was, of course, more expensive but again you get what you pay for. And please note that today less mechanics is needed than it was in G2, IMHO.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

The Contax G2 is also a full-size rangefinder with at least twice the space to work with. The X10 really is a compact. There are a few in-hand photos here for reference: http://photorumors.com/2011/08/31/and-one-more-full-fuji-x10-specs/ and in the fujiguys video http://www.youtube.com/watch?v=cj25re-1UpM

1 upvote
Pasha001
By Pasha001 (Sep 1, 2011)

M Jesper
> The Contax G2 is also a full-size rangefinder with at least twice the space to work with. The X10 really is a compact.
They still could make a larger viewfinder assembly because the lens stick out anyway - unlike in Canon G*. Plus what irritates me is that viewfinder is presented as something special while it is not really that far from Canon G* viewfinder, just enlarged a little.

0 upvotes
Pasha001
By Pasha001 (Sep 1, 2011)

T3
The problem is that with, say, 95% coverage most shots may be left as is, without cropping. However, 85% means too much extra which is probably unevenly distributed and varies with focal length, so more manual editing is required.

0 upvotes
LDunn
By LDunn (Sep 2, 2011)

85% isn't bad. The viewfinder system reminds me of the well regarded Contax G-series film cameras. I had a G1 and the viewfinder coverage was never a problem. Its specified coverage was 90%, so not so much more than the X10. Looks like it is worth checking out!

0 upvotes
Edna
By Edna (Sep 1, 2011)

The combined ON/OFF manual zoom ring is cool and I imagine it is very intuitive to use. Any camera that has a dedicated EV thumb wheel for fine tuning exposure on the fly also gets my vote.

2 upvotes
Thoughts
By Thoughts (Sep 1, 2011)

What a beautiful thing !I wish it was a little smaller, but if the IQ of the photos are good, it will steal a lot sales from Canon, Nikon and Olympus, even if it is slightly more expensive.

0 upvotes
CarlPH
By CarlPH (Sep 1, 2011)

good looking camera there, looks like a budget version of x100

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

I know what you mean but 'budget' and this don't really go in the same sentence because that is exactly what this isn't. Everything that would normally be the bare minimum quality components and built to form an attractive specs list and a camera good enough to last for the warranty period, that is where fuji seems to go the extra mile, at a cost, but with result. Something that you cannot read of a specs list, and if you're the target audience... you won't have to.

1 upvote
slantyyz
By slantyyz (Sep 1, 2011)

I think a budget version of the X100 would be an X100 with the same rough specs but cheaper parts (i.e., plastic). The X10 is a different beast altogether.

0 upvotes
thanasaki
By thanasaki (Sep 1, 2011)

Kudos to Fujifilm ! At last a COMPACT camera for the enthusiast. With the 2/3" sensor (biggest in the compact range) and a serious bright lens. Also a very attractive look.

3 upvotes
kombizz0
By kombizz0 (Sep 1, 2011)

http://www.youtube.com/watch?feature=player_embedded&v=cj25re-1UpM#!

0 upvotes
jimread
By jimread (Sep 1, 2011)

I use an LX3 and have ordered the X10, why? I do street photography and the manual zoom [being able to set 28mm and 35mm] and the EV dial sold it for me. If the IQ is as good as the LX3 I will be happy. The viewfinder may be a bonus, I shoot from chest height so I'm not sure about that. I've pre-ordered it at £479 [down from £539 UK rrp] for those who want to know.

0 upvotes
Carsten Saager
By Carsten Saager (Sep 1, 2011)

Nice little beast, this could become my all-day camera. I love the idea to reduce resolution to gain DR or noise reduction - 6MP are far enough for what I'd use this camera for

If they get it out for the price of a G12 it will be a winner

0 upvotes
lbpix
By lbpix (Sep 2, 2011)

Well done Fuji! At last a smallish camera with a decent viewfinder.
Hey, all you who want bigger sensor or no viewfinder, there's plenty of choice out there. This is made for me and plenty others who hate squinting at LCDs.
Brilliant!

0 upvotes
lbpix
By lbpix (Sep 2, 2011)

Well done Fuji! At last a smallish camera with a decent viewfinder.
Hey, all you who want bigger sensor or no viewfinder, there's plenty of choice out there. This is made for me and plenty others who hate squinting at LCDs.
Brilliant!

0 upvotes
kombizz0
By kombizz0 (Sep 1, 2011)

http://www.youtube.com/watch?v=qttiZkQBq2s&feature=player_embedded#!

0 upvotes
spiderhunter
By spiderhunter (Sep 1, 2011)

What a disappointment! They should have made a interchangeable body based on the x100 design - and similar sensor size! Over I feel it's not an innovative design, another P&S stuff.

I am decided. I will wait for the SONY NEX 7 instead.

0 upvotes
Sosua
By Sosua (Sep 1, 2011)

Ummm... its half the price of the NEX 7 body alone and was never designed to be an interchangeable lens camera. Its filling what Fuji see as a niche and looks a good product - makes more sense than M43 with a slow zoom...

4 upvotes
Michael_13
By Michael_13 (Sep 1, 2011)

Why would they do this? They already have the X100 for this purpose.

0 upvotes
robst
By robst (Sep 2, 2011)

Looks good to me- a definite candidate to replace my lx3.

0 upvotes
increments
By increments (Sep 1, 2011)

No shutter speed dial, or aperture ring. This should really be labeled as the top end EXR camera rather than a mini x100. Style over substance sadly.

0 upvotes
KieranGee
By KieranGee (Sep 1, 2011)

I would draw your attention to this picture http://a.img-dpreview.com/news/1109/fujifilm/X10-Back.jpg which appears to show not one, but two control dials. I'd say it'd be fairly safe to assume that they will be used to control aperture and shutter.

1 upvote
M Jesper
By M Jesper (Sep 1, 2011)

'I'd say it'd be fairly safe to assume that they will be used to control aperture and shutter.'

..for which you need the lcd to see it happen.

0 upvotes
increments
By increments (Sep 1, 2011)

Kieran

I see one control dial on the back and an exposure control dial on top. If you look at the way the x100 is set up it is designed to offer physical controls for the shooting parameters. The x10 will operate in a standard high end compact manner. Not to mention the old sensor which will definitely need a better jpeg engine than existing EXR cams.

0 upvotes
increments
By increments (Sep 1, 2011)

To see the x100 controls

http://a.img-dpreview.com/reviews/fujifilmx100/images/top2.jpg

Note dial for shutter speed and aperture ring on lens

0 upvotes
Viramati
By Viramati (Sep 1, 2011)

Personally the manual controls is one of the reasons I bought the X100
for street shooting it is essential to be able to instantly control shutter speed and aperture

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

That is where you are missing something T3. The shutter speed dial doesn't mean shutter priority it means full manual when the aperture is set, and a whole lot of people use that. Where you are most wrong is that a aperture ring is for style, it is actually very intuitive positioning and the whole point about having these two physically is the ability to shoot without the lcd and not even notice that the camera is digital. This, the X10 won't be able to do.

1 upvote
M Jesper
By M Jesper (Sep 6, 2011)

I was BORN in 1986, but didn't 'really' start using cameras until 2005. I understand that it isn't going to work well on the X10, but i responded to your 'X100 shutter speed dial' comment. Sure fiddly plastic wheels work too when well implemented (or i wouldn't like the x10), but the x100 wouldn't have gotten the attention it did if it wasn't the was it is, and if you ask me i completely 'agree' with the way it is. That is not because the controls are retro, but this configuration just really does work well. Now the X10 is fairly different ofcourse but it has the same 'class' and motivation behind it that is unlike any other, and thus i love both of them equally, but for different purposes.

0 upvotes
Chaitanya S
By Chaitanya S (Sep 1, 2011)

very attractive looking camera, never before has the premium compact market so crowded.

0 upvotes
Jens_G
By Jens_G (Sep 1, 2011)

What's wrong with 24-70? they could've made the sensor bigger if they'd cut down on the zoom.

0 upvotes
EvanZ
By EvanZ (Sep 1, 2011)

I would have liked 24-90, just like the LX5. Apparently, we're the only ones here who don't think 28 mm is wide enough. Guess Fuji did their market research.

0 upvotes
sean lancaster
By sean lancaster (Sep 1, 2011)

I am with you. I use the 24 mm on my LX5 about 80% of the time. I was ready to upgrade to this Fugifilm X10, but not at 28 mm min. Dang.

1 upvote
Michael_13
By Michael_13 (Sep 1, 2011)

Most people prefer portraits to wide angles.
Maybe Fuji will release a 24mm converter.

0 upvotes
brudy
By brudy (Sep 1, 2011)

I would prefer more on the wide side, rather than the long.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

I know what you're saying, but this is a compact made for all-round, and even tho i am actually a wide-angle guy i think 28-112 is more useful all-round than 24-70. I have this Canon FD 135mm and it can do some superb distant tele shots with awesome foreground-background layering that you just cannot achieve with 70 or 90mm. Plus it keeps my SLR interesting for the times i just neeeed that 24mm eq and more. And imagine the weight you'd save when touring with a slr+wide but can take the X10 instead of a heavy 135mm for the tele-end ;).

0 upvotes
Joesiv
By Joesiv (Sep 1, 2011)

I prefer wide as well. As for tele, you can just crop 15% or so of your image to get back the telephoto end for the same perspective compression.

0 upvotes
ponyman
By ponyman (Sep 1, 2011)

I would also have preferred a wider lens, but not if it came at at the expense of that impressive f2 - 2.8 speed.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Cropping is not in my dictionary Joesiv. I like to keep photos exactly the way i composed them, and the lens captured it, from edge to edge.

0 upvotes
nemark
By nemark (Sep 1, 2011)

Very attractive, and almost everything to make me pleased, .....but no EVF. Don`t know why so many manufacturers neglect so many of us with bad-for-LCD-viewing eyes? That is why I do not want to by G12 (otherwise great camera), nor any other compact in that class with about this specifications... OK, maybe piphole iz just good enough and precise for composing picture (with zoomed-out lens in the singht), but I want to control camera without switching eyeglasses and to preview just shot image in EVF. Thats why I still stick with veeeerry old Oly C740 for many situations when I don`t want a DSLR.
I am willing to pay extra price for built-in EVF!
So, not for me at this stage, no matter how high field results it delivers.

0 upvotes
emton
By emton (Sep 1, 2011)

Sounds like you can try the Ricoh GXR, great control, real nice EVF, and depends on the modules you get great sensor too.

0 upvotes
nemark
By nemark (Sep 1, 2011)

No, thinking that way, I could also go for Oly Pen and similar cameras, with the same kind of EVF. But I want built-in EVF, as it is something I want to use for almost every taken picture. Built-in flash is something I can live without, as I use it really seldom. But rarely I`ll take a picture without an EVF. Flash can be in my pocket. (Samsungs idea for flash for their new NX200 is great, at least in my opinion.)
I am still waiting for camera just like this or G12 (COMPACT camera), but with built-in quality EVF. New Sony NEX 7 is great, bit with lenses it is no more compact. And again, I am convinced that I am not the only one with eyes not anymore so good for camera LCDs, no matter how large or hi resolution they are. At the arm length, they are unsharp for me unless I switch eyeglasses. And it becomes really annoying if you do it very often.

0 upvotes
Boomz
By Boomz (Sep 1, 2011)

I'm disappointed. It would have been fantastic for me if the sensor wasn't so small. I was already to buy one. They had a chance to fill that void, they missed it. I would have been happy even if it was a 4/3rd size and not an APS-C. But 1/15" just won't cut it.

1 upvote
Tormenborba
By Tormenborba (Sep 1, 2011)

it would be this,
it would be that,
apsc it's too big,
this one it's too small,
buy the x100 and stop whinging!or go and build your own camera!

6 upvotes
bigdaddave
By bigdaddave (Sep 1, 2011)

I agree with Boomz

The sensor is vital and this one is too small

1 upvote
Michael_13
By Michael_13 (Sep 1, 2011)

What void? Fuji has already released the X100 for customers like you.

This X10 looks like a very good contender fpr the compact segment.

4 upvotes
Boomz
By Boomz (Sep 2, 2011)

Micheal_13
The x100 is a fixed lens. This is the perfect all in one as it has a decent zoom range with that wonderful f2.0-2.8. The void is a compact point and shoot zoom with a larger than 1/1.x" sensor.

0 upvotes
D R C
By D R C (Sep 1, 2011)

If it's smaller than the G12/P7100 great, if not Fuji have missed a chance to fill a large gap in the market.

1 upvote
tkbslc
By tkbslc (Sep 1, 2011)

The S95 already fills that gap. This is filling the Gap above the G12.

2 upvotes
D R C
By D R C (Sep 1, 2011)

The S95 has no Optical viewfinder, so the comparison is meaningless.
If the S95 was little bit bigger and had an Optical viewfinder it would be fantastic!

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Uhh if the S95 was little bit bigger and had an Optical viewfinder you'd get the G12.

Some people ...

3 upvotes
D R C
By D R C (Sep 1, 2011)

No, you would get a camera that is unique, not a G12.
It would be more like the S70/80, they used to make smallish compacts with an optical viewfinder, why can’t they do it now?

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Come on man. What were your complaints back then. Was the finder like a keyhole ? Was there nowhere to hold ? Too little battery ? Slow lens ? Small sensor ? Or was it the LCD ? I know we have some technology today that is unbelievable but common reason still applies ... please.

But seriously 'more like the S70/80'... ? What is that even supposed to prove. Do you hear yourself talking ?

0 upvotes
D R C
By D R C (Sep 1, 2011)

You are missing the point again, a smallish compact with an optical viewfinder is what’s missing from the sector of the market, I’m not suggesting that the old technology from a S80 was great, but the size was!
The G12 is way to big compared to a S95, and a viewfinder would not make it the size of the G12, can you see the need for a such a camera?

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Oh yes the point. Wait don't tell me... putting a little peek-hole on the S95. Was that it ? Oh my god why didn't they think of that, genius !!! In all my time on earth i have not met anyone more clueless. My participation in this discussion is over.

0 upvotes
D R C
By D R C (Sep 1, 2011)

Great!!!!!

0 upvotes
GeorgeZ
By GeorgeZ (Sep 1, 2011)

At first glance I wa very excited- finally a nice body, good compromise on resolution/sensor size, 1080 video and a lens that doesn't try to reach to infinity and beyond. BUT the thing is about as bulky as a PEN P3 with the new 14-42mm lens and will probably cost as much. It won't fit in my pocket and that's that.
I'd rather have a S95 or XZ1 with a slightly larger sensor and 1080 video.

0 upvotes
cesartbarreira
By cesartbarreira (Sep 1, 2011)

Very attractive! :) I'm completing my equipment and I need a new compact camera with manual controls, so I had thought in LX5 but this alternative justyfies to wait some time to re-evaluate the differents options.

César

0 upvotes
relate22
By relate22 (Sep 1, 2011)

You know after using a 920k LCD 460k just doesn't cut it any more.

1 upvote
M Jesper
By M Jesper (Sep 1, 2011)

Still using 230k now, i'd say double is good =). But yeah woulda loved 920k better. What does a screen like that cost (extra) anyway ?

0 upvotes
Sosua
By Sosua (Sep 1, 2011)

Very interesting - a nice focal range, fast lens throughout the range and larger than LX5 / G12 etc sensor. OIS and obviously its a beautiful looking machine.

Wait for the IQ results price to drop a touch and it would make for an excellent alternative to a M43 with kit lens (being two stops faster with greater reach).

A pretty good daytime travel cam perhaps.

0 upvotes
eadrian75
By eadrian75 (Sep 1, 2011)

Oooh, I like!! I think Fuji just came out with a winner for those looking for an advanced compact camera to supplement their dSLR. F2 to 2.8 on a 28 to 112mm equivalent, full manual control, raw, view finder, 1/4000 shutter speed, etc .... can't beat that.

0 upvotes
Babya
By Babya (Sep 1, 2011)

I like the retro styling of the X10-it looks quite lovely. Also good to see the digital zoom limited to a sensible 2x.

0 upvotes
Eric Glam
By Eric Glam (Sep 1, 2011)

They way I see it, Fuji has just created the best compact camera ever.
If it's supposed to compete against the LX5 and S95, then it's price should be competitive or else they will fail. So that means the price must not be higher than $400 USD.

They must take into consideration the Sony NEX-C3, NEX-5 and NEX-5N.
Those are APS-C cameras with a size not much larger than this Fuji X10.
The only advantage of the X10 is that it can stay compact with its built-in lens.
And no, that viewfinder doesn't look like an advantage at all.

0 upvotes
dylanbarnhart
By dylanbarnhart (Sep 1, 2011)

$400? I seriously doubt it. My guess is $699 MSRP.

The MSRP for LX5 was actually $500. Fuji established this camera in a higher class than the LX5, so the price gotta be more expensive. Things that might justify the high price include larger sensor, better build, optical view finder, and most importantly retro styling. Look at how much people are willing to pay for the retro styling of the X100.

0 upvotes
tkbslc
By tkbslc (Sep 1, 2011)

It is OK to have a higher price when you have a superior product. You even just said it was "the best compact ever". So you want the best, but not if you have to pay for the best?

As for size, remember it has a viewfinder and larger physical apertures than a m4/3 kit lens. If you added the viewfinder and PZ lens to a m4/3 body you are easily at around $1000 and you still aren't really beating this x10 in low light ability thanks to the smaller apertures on m4/3 zooms.

0 upvotes
thecamera
By thecamera (Sep 1, 2011)

Rumors say $599 and probably after a few months the price will go down.

0 upvotes
njkdo
By njkdo (Sep 1, 2011)

Why so small sensor?

0 upvotes
Juffy
By Juffy (Sep 1, 2011)

So a small lens!!

0 upvotes
tkbslc
By tkbslc (Sep 1, 2011)

have you seen what an aps-c f2.8 zoom looks like? Would you want a canon 17-55mm f2.8 IS hanging off the front of an x100?

Basically it was so they could fit a 4x fast aperture zoom in a small body.

5 upvotes
jojoc
By jojoc (Sep 1, 2011)

I think 2/3 sensor is OK. I have a KM A200 with a 2/3 sensor at 8Megapixels and a 28mm to 135mm F/2.8 to F/3.5 lens which is fantastic. The old KM A200 also has a manual zoom like the X10. The only thing different is that the A200 looks like a mini-dslr bridge camera.

0 upvotes
meanwhile
By meanwhile (Sep 1, 2011)

Does anyone know if the depth measurement is to the back of the screen, or the viewfinder eyecup?

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Dunno, but these in-hand photo give a fairly good idea of size:
http://photorumors.com/2011/08/31/and-one-more-full-fuji-x10-specs/

0 upvotes
sadwitch
By sadwitch (Sep 1, 2011)

Sweet. But the lens does extent quite a bit.

0 upvotes
davidgsteadman
By davidgsteadman (Sep 1, 2011)

I was worried for a few seconds there, but that sensor isn't large enough to make any X100 owner regret their purchase.

0 upvotes
Debankur Mukherjee
By Debankur Mukherjee (Sep 1, 2011)

It seems Fuji will soon become market leader in quality compact camera. Its a nice release after the X100.

2 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Can only become market leader by aiming at the mass market. And with this they certainly don't, but that's what makes it so good to those who do 'get it'. Me !

1 upvote
ThePhilips
By ThePhilips (Sep 4, 2011)

So many unfixed bugs in X100 cast gray shadow on X10 too.

Something crippled by a buggy firmware doesn't deserve the "premium" moniker.

0 upvotes
atphoto
By atphoto (Sep 1, 2011)

This is a great camera, let's wait to see the sample images and check for its availability.
Please check for the detailed interview with the Fujiguys here:
http://www.youtube.com/watch?v=cj25re-1UpM

0 upvotes
policeman0077
By policeman0077 (Sep 1, 2011)

the price tag?

0 upvotes
atphoto
By atphoto (Sep 1, 2011)

Rumored US$599

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Listed US$699

0 upvotes
M Jesper
By M Jesper (Sep 3, 2011)

Or actually that is estimated pre-order price by BHPhoto i think, subject to change. Most likely down.

0 upvotes
policeman0077
By policeman0077 (Sep 1, 2011)

lovely camera~~

1 upvote
Knight Palm
By Knight Palm (Sep 1, 2011)

Remembering the old prosumer cameras also were using this 1/1.5" (2/3") sensor, but they all had large zoom lenses, some bright like the C-8080UW.

Impressive to now see Fujinon with O.I.S. is relatively compact in volume and still pretty fast (F2 - F2.8).

Modern sensor technologies can definitely bring the interest back for those prosumer cameras, just look at how convenient and popular the LX5, XZ-1, G12 cameras with 1/1.7" & 1/1.63" sensors are.

The Coolpix 7100 & Powershot G12 have just got a very serious competitor for the enthusiasts!

0 upvotes
bloodycape
By bloodycape (Sep 1, 2011)

It could be a serious competitor; however, this may cost more than both. The zoom is shorter vs the other two modes(150mm on the G12 and 200mm on the P7100), but then again it is brighter so there a trade off there. I personally wish the zoom on this was 150mm at F2.8.

0 upvotes
LensLineup
By LensLineup (Sep 1, 2011)

cool, nice to have another alternative to consider when looking at the G12 and Oly XZ-1 ... wonder what the price will be, since the XZ-1 is now down from its £399 launch price to a much more respectable £320 (or less)

1 upvote
johnparas11zenfoliodotcom
By johnparas11zenfoliodotcom (Sep 1, 2011)

I winder if it will have a silver version ala x100?

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Maybe a special edition in a few years when it's a classic ;)

0 upvotes
Graystar
By Graystar (Sep 1, 2011)

2/3" sensor is 1/1.5"...just a smidge larger than the sensor in the LX5 with a crop factor of 4. So f/2 is like f/8 on a full-frame. It's gonna have all the limitations of a compact-sized sensor. It also looks bulky with that lens and viewfinder. And considering all the operational issues of the X100, unless this thing is 500 bucks I think I'll rather go with a Nikon P7100.

0 upvotes
Vadimka
By Vadimka (Sep 1, 2011)

Finally, a competition to Leica Digilux 2 from 2005. (same sensor size, similar lens, smaller size, retro design, but evf) Interesting camera.

0 upvotes
Paul Farace
By Paul Farace (Sep 1, 2011)

Just checked out the website dedicated to this gem... these guys know how to produce camera porn :o) as my wife would call it! The damn thing is beautiful even if it never took a picture at all.

1 upvote
chris_van_bc
By chris_van_bc (Sep 1, 2011)

Holy cow, perfect!!!!!! Can't wait for this to come out!!!

0 upvotes
Photohobbyfun
By Photohobbyfun (Sep 1, 2011)

I currently use an XZ-1 with the VF2 and I like the combination and quality but a bright "BUILT IN" OVF is very tempting, the styling doesn't hurt either. A smooth manual zoom sounds fantastic but the quality of the OVF is what will make or break this purchase for me.

1 upvote
lamah
By lamah (Sep 1, 2011)

That leather case/lenshood combo is absolutely gorgeous

1 upvote
mosswings
By mosswings (Sep 1, 2011)

Please note that the 2/3" X10 sensor is just slightly larger than the 1/1.63" and 1/1.7" sensors used by the G12, LX-5, and XZ-1. This camera is a direct competitor for these enthusiast cameras; it is not really a "bridge" in the same sense that the upcoming Nikon mirrorless camera with its 2.6x crop sensor is. That camera's sensor is twice the area of these camera's sensors, and half the area of the u4/3s cameras. The major advantage this camera may offer over the others is updated sensor technology and manual zoom.

1 upvote
sdyzpjt
By sdyzpjt (Sep 1, 2011)

The aperture sounds great: f2.0-2.8 -- just a little bit behind the great Olympus XZ-1 lens. Combined with the EXR-CMOS, the whole thing looks quite promising! With the built-in viewfinder and those mechanical dials? I definitely gonna buy it -- but if and only if the price is close to the competitors! (e.g. XZ-1, LX5)

1 upvote
jonrobertp
By jonrobertp (Sep 1, 2011)

This one ...vf !! manual zoom !! lens range same as XZ-1. Sensor wee bit bigger. Cam a bit bigger. What I was really looking for was one lil cam starting w 24 wide lens, and another cam to go to 200 mm., as both is not gonna happen unless very slow lens. One P&S in ea pocket..or take as needed. Still much lighter than bigger body w changable lenses. Nik/Can...anything better in Sept ??

0 upvotes
John McCormack
By John McCormack (Sep 1, 2011)

I love my XZ-1 but it can't do this:
X10 bracketing
AE Bracketing : ±1/3EV, ±2/3EV, ±1EV
Film Simulation Bracketing : PROVIA / STANDARD, Velvia / VIVID, ASTIA / SOFT
Dynamic Range Bracketing : 100%, 200%, 400%
ISO Sensitivity Bracketing : ±1/3EV, ±2/3EV, ±1EV

0 upvotes
Archiver
By Archiver (Sep 1, 2011)

Surprisingly, I'm more excited about this camera than I was about the X100. This looks like a great bridge between an aps-c or m43 compact and the Canon G12 or Oly XZ-1. And the EXR-CMOS sensor is intriguing. I just hope they kept the AA filter very weak.

1 upvote
meetmeattheedge
By meetmeattheedge (Sep 1, 2011)

i like the look of this one compared to canon/nikon/olymus offerings.

3 upvotes
Paul Farace
By Paul Farace (Sep 1, 2011)

WOW!!!

Looks like Fuji is thinking about photographers like me! Hope it's not too pricey!

The X100 is too loaded and pricey, but this is close to the mark!

1 upvote
Total comments: 279
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