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Fujifilm announces X10 high-end enthusiast compact

By dpreview staff on Sep 1, 2011 at 05:00 GMT

Fujifilm has unveiled the X10 - an enthusiast compact with a F2.0-2.8, 28-112mm-equivalent lens. It's built around a 2/3" (6.6 x 8.8mm) CMOS sensor that uses Fujifilm's EXR pixel arrangement. The 12MP sensor can produce either 12MP images in high resolution mode, under-expose half its pixels to provide 6MP images with greater dynamic range, or combine neighboring pixels for a 6MP high sensitivity mode. The X10 borrows extensively from the styling of the X100 (though its zooming viewfinder means you lose the X100's hybrid viewfinder), to give a camera that sits conceptually between the Olympus XZ-1 and the Canon Powershot G12.

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Press Release:

The NEW Fujifilm X10 premium compact camera sets new standards in style and quality for digital photography

Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm)*1, characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Main features

(1) Newly-developed F2.0 wide-angle and F2.8 telephoto, bright FUJINON 4x optical manual barrel zoom lens

The X10 features a newly-developed high-definition Super EBC (Electron Beam Coating) FUJINON*2 lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements.  The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.

With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily.  In addition, the camera’s power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities. 

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

The lens is capable of taking super-macro shots as close up as 1cm.  This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.

(2) Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens

Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size.  This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

(3) Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models*3

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.

  • SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting
  • DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights
  • HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days

In addition the X10 features a high-speed EXR-CMOS sensor and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size. 

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system. 

With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it’s also worth mentioning that it features best-in-class*4 1080p Full HD movie recording capabilities.

(4) The X10’s elegant design has inherited the look and feel of the X100, along with its "made in Japan" seal of quality

Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10’s upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.

(5) Fujifilm's unique functions for adjusting image quality

EXR-Auto – for the automatic optimisation of the sensor and the camera settings
The X10 not only offers “EXR-Auto” intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR-CMOS Sensor automatically selects the optimum shooting mode from a total of 99 different variations; this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800*5 for the most minimal of lighting conditions.  If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films.  Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Colour" to adjust colour strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users' emphasis on whether to prioritise high resolution or low noise.

(6) Other notable features on the FinePix X10

  • 4x optical zoom featuring Fujifilm’s new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
  • Motion Panorama 360 for seamless 360-degree panoramic shooting
  • Manual pop-up flash with a range of 7 metres
  • High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
  • Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)

(7) Premium Accessory Line-up

  • RETRO LEATHER CASE - BLACK
    To perfectly compliment the look and premium quality feel of the X10 camera body, a retro leather "quick shot" case with matching strap has been designed which fits the X10 like a glove. Made out of luxurious black leather it has been created with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.
  • LENS HOOD
    Precision milled from metal, a lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.
  • TTL FLASH
    Compatible with Fujifilm’s EF-20 (Guide No.:20) and EF-42 (Guide No.:42) flash guns.

*1 35mm equivalent
*2 For more information on high precision FUJINON lenses please visit: http://www.fujifilm.com/products/digital_cameras/fujinon/
*3 Compared to the FinePix F550EXR
*4 Digital cameras equipped with a 2/3" image sensor
*5 At reduced resolution

Fujifilm X10 specifications

Body material Magnesium alloy
Sensor • 2/3 inch EXR-CMOS sensor
• 12 million effective pixels
• Primary colour filter (RGB color filter array)
Image sizes 4:3
 • 4000 x 3000
 • 2816 x 2112
 • 2048 x 1536

3:2
 • 4000 x 2664
 • 2816 x 1864
 • 2048 x 1536

16:9
 • 4000 x 2448
 • 2816 x 1584
 • 1920 x 1080

1:1
 • 2992 x 2992
 • 2112 x 2112
 • 1536 x 1536

Motion Panorama
 • 360° Vertical  11520 x 1624   Horizontal  11520 x 1080
 • 300° Vertical  9600 x 1624     Horizontal  9600 x 1080
 • 240° Vertical  7680 x 1624     Horizontal  7680 x 1080
 • 180° Vertical  5760 x 1624     Horizontal  5760 x 1080
 • 120° Vertical  3840 x 1624     Horizontal  3840 x 1080
Still image formats  • RAW (.RAF)
 • JPEG (EXIF 2.3)
 • RAW + JPEG
Image processor Fujifilm EXR processor
Movie recording • 1920 x 1080 Full HD, 30fps
• 1280 x 720 HD, 30fps
• 640 x 480 VGA, 30fps
• H.264 MOV format
• Stereo sound
Lens  • FUJINON 4x optical zoom lens
 • 28-112mm (equivalent to 35mm)
 • F2 - F2.8
 • 9 groups 11 lenses (3 aspherical glass moulded lenses included)
Digital zoom 2x
Focus distance
(from lens surface)
 • Normal: Wide: Approx. 50cm / 1.6ft. to infinity
Telephoto: Approx. 80cm  / 2.6ft. to infinity
• Macro: Wide: Approx. 10cm - 3.0m / 0.3ft. - 9.8ft.
Telephoto: Approx. 50cm - 3.0m / 1.6ft. - 9.8ft.
• Super Macro: Approx. 1.0cm -1.0m / 0.4in. - 3.3ft. 
Image stabilization Lens shift type
Auto focus  • TTL Contrast Detection AF system
 • Multi, Area, Tracking
Focus modes  • Single shot AF (S- AF)
 • Continuous AF (C-AF)
 • Manual focus (MF)
AF assist lamp  • Yes
Exposure modes  • Program AE
 • Aperture priority AE
 • Shutter priority AE
 • Manual
Sensitivity  • ISO 100- 12800
 • 6400 and 12800 in extended mode
 • Auto ISO
Metering modes  • TTL 256-zones metering
 • Multi-pattern
 • Center-Weighted Average
 • Spot
Exposure comp.  • Up to ± 2.0 EV
 • 1/3 EV steps
Shutter speeds  • 1/4 - 1/4000 sec (Auto mode)
 • 30-1/4000 sec (all other modes)
Self timer 10 or 2 seconds
Drive modes  • Super High?approx. 10fps  (Size M,S)
 • High?approx. 7fps  (Size L,M,S)
 • Middle?approx. 5fps  (Size L,M,S)
 • Low?approx. 3fps  (Size L,M,S)
Auto bracketing  • AE Bracketing (±1/3EV, ±2/3EV, ±1EV)
 • Film Simulation Bracketing (PROVIA/Standard, Velvia/Vivid, ASTIA/Soft)
 • Dynamic Range Bracketing (100%, 200%, 400%)
 • ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)
White balance  • Automatic scene recognition
 • Fine
 • Shade
 • Fluorescent light (Daylight),
 • Fluorescent light (Warm White)
 • Fluorescent light (Cool White)
 • Incandescent light
 • Underwater
 • Custom
 • Color temperature selection
Internal Flash  • Auto flash (super intelligent flash)
 • Effective range: (ISO 800) approx. 50 cm –7 m / 1.6 ft. – 22.9 ft.
Flash modes  • Auto
 • Forced Flash
 • Suppressed Flash
 • Slow Synchro
 • Red-eye Reduction Auto
 • Red-eye Reduction & Forced Flash
 • Red-eye Reduction & Slow Synchro
External Flash  • Hot-Shoe (dedicated TTL flash compatible)
Viewfinder  • Optical viewfinder
 • Approx. 85? coverage
 • Eye point approx 15mm
 • Diopter adjustment -3.5 to +1.5 m-1 (dpt)
LCD monitor  • 2.8" TFT colour LCD
 • 460,000 dots
 • 100% frame coverage
Storage  • SD/SDHC/SDXC
Connectivity  • USB 2.0 (Hi Speed)
 • Mini HDMI
Power  • NP-50 Lithium-Ion rechargeable battery
Dimensions 117.0 (W) x 69.6 (H) x  56.8 (D) mm 
4.6 (W) x 2.7 (H) x 2.2 (D) in.
Weight  • Approx. 350g / 12.3oz. (including battery and memory card)
 • Approx.330g / 11.6oz. (excluding battery and memory card

Additional images

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I own it
109
I want it
56
I had it
Discuss in the forums

Comments

Total comments: 279
123
Chrisgull
By Chrisgull (Sep 2, 2011)

Article misstates sensor size in millimetres, the quoted size of 6.6x8.8 mm is only 11 mm diagonal, or 0.433 inches. Fujifilm's specs say 2/3 inches sensor which is 16.93 mm.

0 upvotes
petite_magi
By petite_magi (Sep 2, 2011)

Pinhole, Retro, Fisheye and Color Swap Functions Please FujiFilm!

0 upvotes
Van du Nord
By Van du Nord (Sep 2, 2011)

Fuji understands what was missing on the market!!
My first camera was the F30, excellent!!
I tried the Pana LX5 but I was not that happy with it.
Now I have the Oly XZ1, much easier and better, but not so good above 640iso. I like its 28/112 zoom range much more than the 24/90 from the LX5.
So I approve the zoom range of this new Fuji X10. Let us wait to see if the pictures are as good as the look of the camera.

0 upvotes
solsang
By solsang (Sep 2, 2011)

I had the f31 for years and loved its extreme battery life and amazing low light capabilities, now my lx5 has f2 and ios, so even with more noise it gives better pictures

What is really interesting is the pixel binning photos of x10, if it gives less noise than the f31 then it will be really useful

I use the 24mm every day, what i really miss is strong dslr-type bokeh, which needs a much bigger chip (or special effect)

0 upvotes
RoccoGalatioto
By RoccoGalatioto (Sep 2, 2011)

Looks real nice especially as an all around and travel camera. I have taken the Olympus R PL-2 on my second trip to Italy and found it superb. However I also took the wide zoom that I really never used. I felt like I was carrying the old DSLR's on the trip. I have recently been converted to the travel as light as possible faction and I'm very happy. This could make me even happier. I hope it retains the fabulous Fuji colors and JPEGS.

0 upvotes
lbpix
By lbpix (Sep 2, 2011)

For me ANY viewfinder is better than no viewfinder; the thing is for composing photos quickly in bright sunlight or coal cellar, while holding the camera steady and without having to put on reading glasses (which I need). Yes the hybrid veiwfinder on X100 is fantastic but much too pricey and limited with no zoom. This viewfinder looks to be better than G12 / P7100 which are this camera's only competition
This is the first camera small & light enough to carry for hours, which will cover 95% of photo opportunities. If I want interchangeable lenses I'll take my SLR & backpack. This is as near to an ideal 'travel light' camera as I've seen.
WELL DONE FUJI!

2 upvotes
ken_holgh
By ken_holgh (Sep 3, 2011)

totally agree with your view on viewfinder it's the thing many manufacturers mistakenly dump

0 upvotes
solsang
By solsang (Sep 2, 2011)

They dropped the amazing hybrid viewfinder from x100, that was the most interesting and useful concept, sad about that, and wonder how useful this normal viewfinder is, look forward to hearing some review of what information is given in the viewfinder, if any

1 upvote
dylanbarnhart
By dylanbarnhart (Sep 2, 2011)

I think the hybrid viewfinder only works with a fixed focal length. The X10 has a zoom lens, so the technology can't be applied here.

On the other hand, the X10 has Image Stabilization while the X100 doesn't.

0 upvotes
mosava
By mosava (Sep 2, 2011)

Fixed LCD? Not for me, thanks, even if I like the 2/3 sensor.

0 upvotes
ponyman
By ponyman (Sep 2, 2011)

I see Ken Rockwell has rubbished it, just as he did the X100. So it must be good. I've pre-ordered one :)

1 upvote
Pasha001
By Pasha001 (Sep 2, 2011)

Kenny had completely changed his opinion about X100 when he bought one ;).

0 upvotes
ponyman
By ponyman (Sep 2, 2011)

I know - I'm betting he'll do the same with the X10 !

0 upvotes
Almeida
By Almeida (Sep 3, 2011)

He's just trying to stir up traffic...

0 upvotes
Dennis Linden
By Dennis Linden (Sep 8, 2011)

I think he dismissed it too quickly, but I bet he has a link to Andorama for you to buy one, just as he certainly did.

0 upvotes
cognisant
By cognisant (Sep 2, 2011)

This could very well BE IT!
Have telepathically tried to make producers come out with a no-nonsense camera with manual zoom, large aperature, compact design.
Looks beautiful.

0 upvotes
klbw
By klbw (Sep 2, 2011)

So nice to finally see a company going in this direction - creating advanced compact cameras with viewfinder and bigger sensor (APS-C would be nice though)... Thanks for listening Fuij, you won't regret it :)

1 upvote
True North
By True North (Sep 2, 2011)

What a great looking camera! The control layout appears well designed with lots of manual input. If the image quality is good Fuji has built a winner.

1 upvote
SW Anderson
By SW Anderson (Sep 2, 2011)

Fuji has come up with an exceptionally appealing design. If the image quality doesn't disappoint, they've surely got another instant classic in the X10. The two nits I will pick are the price, which is high for the current economy, and the lens only being 28mm at the wide end. A 24mm f/2.8 would've been better.

0 upvotes
Nikonhead
By Nikonhead (Sep 2, 2011)

Nice to see a camera actually made in Japan. The X10 looks good on paper. I will wait for the reviews before taking the plunge. I am still leaning towards the Nikon p7100. Hard to resist cls.

0 upvotes
LVPhoto1
By LVPhoto1 (Sep 2, 2011)

Good for you Fuji ;) Let’s see if those nice guys at.....? Will bash this one!

0 upvotes
maxj
By maxj (Sep 1, 2011)

The Fujifilm X10 is an excellent stuff! Magnesium alloy body, luminous zoom, plenty of manual control, made in Japan! What you can want else!
I must to save some money to buy it!
Olympus could make this with interchangeble lens instead of three similar E-px without integrated optical viewfinder and made in China.

0 upvotes
Dennis Linden
By Dennis Linden (Sep 1, 2011)

Thank you Fuji. this looks like a very interesting and exciting camera for me. It looks just big enough to be able to hold, with the pleather texture and grippy dials I will get the tactile feel of the L-camera with the advanced viewfinder and lens that is needed in a more modern platform. It appears solid and well built, which is important for those of us who appreciate such tactile feedback. The only thing that kept me from the X100 was a single focal length option, which does not match my style. I just put in my "pre orders". I am also excited about the sensor, which is probably just large enough for great street and travel type photography. I can't wait.

2 upvotes
ozan yigit
By ozan yigit (Sep 1, 2011)

pre-ordered this already. fuji learns fast, and I don't expect this one to have the peculiarities of x100. sensor size is interesting; it would not surprise me if fuji and nikon working together again, and this sensor shows up on nikon mirrorless.

0 upvotes
J Parker
By J Parker (Sep 1, 2011)

Looks promising. If Fuji would price this lower ($499 perhaps) it would be a definite best seller assuming that the image quality even slightly exceeds competing cameras (i.e. Panasonics LX-5, etc.)

0 upvotes
andrea_g
By andrea_g (Sep 1, 2011)

Nice camera! Just a bit too late for me. I forgot about having an optical viewfinder on a compact camera just two or three years ago, and now I can easily do without it. I bought a Oly XZ-1 and I'm happy with it. I just don't want another bulky camera with a tiny sensor.
In any case, I think it can be good for many of us.

0 upvotes
Matt1645f4
By Matt1645f4 (Sep 1, 2011)

What a great looking camera, fast lens and looks very user friendly on the outside. I can't wait to see the reveiws and test samples. As i might just get one. only downer is the sensors size bit odd an premium product.

0 upvotes
Andrew Higgins
By Andrew Higgins (Sep 1, 2011)

Dpreview, I await your review with huge anticipation! This has the look and specs of a very usable camera. Here's hoping...

1 upvote
evogt500
By evogt500 (Sep 1, 2011)

Thank you Fujifilm.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (Sep 1, 2011)

Looks lovely. But my concern is that at the wide end the corners will be poor. It's just the nature of wide angle zooms and I'd be willing to bet that's why this zoom doesn't go wider, as everybody wants. It will no doubt be good enough to please folks buying a $269 camera but for $700, I have my doubts.

1 upvote
Photato
By Photato (Sep 1, 2011)

To be a large aperture zoom lens it looks small, I won't be surprised if this camera lens relies on heavy geometric distortion correction in software.

0 upvotes
Ingloryon
By Ingloryon (Sep 1, 2011)

Seems large enough to me.

2 upvotes
patoth66
By patoth66 (Sep 1, 2011)

Yessssss!). This one is gone be my main camera to go with for street photography! The image quality(sensor+lens), will not disappoint anyone! Its not a ordinary p&s camera, its a master pice!!)))

0 upvotes
Calvo
By Calvo (Sep 1, 2011)

Why? This camera is heavier and bigger than latest m4/3rds or Samsungs NX and has *probably* worse iq... with known firmware problems

Lets wait for the first tests

0 upvotes
bacteria
By bacteria (Sep 1, 2011)

the m4/3 cameras with a similar zoom lens would be huge, and the lenses wouldnt be as bright. up the iso to compensate and I'm willing to bet it would be similar. also, which m4/3 have viewfinders?it's an unfair comparison........ .....but, yes. a fast fixed m4/3 lens will beat this if you're not into zooming and viewfinders.

0 upvotes
Calvo
By Calvo (Sep 1, 2011)

its just as unfair as creating another in-between sensor size and compare these: each manufacturer tries to differentiate his products from competition...

regarding 85% viewfinder: Some would call it "guess the picture" ;-) However: we are in the apple-age: products are more than just function.

But thanks Fuji for the manual zoom, hopefully others will follow

0 upvotes
sacundim
By sacundim (Sep 2, 2011)

Bacteria, have you not seen the size of Panasonic's new X 14-42mm f/3.5-5.6 zoom? There's little doubt in my mind that m4/3 and similar systems are going to kill cameras like this Fuji, the Canon G12, Panasonic LX-5 and Olympus XZ-1. The only advanced compacts that will probably survive are going to be smaller ones like the Canon S95.

0 upvotes
solsang
By solsang (Sep 2, 2011)

The lx5 and xz-1 are strong cameras as they are ready to use and much cheaper than the m4/3 with that lens, just as this x10 camera will be a hit if the price is right; the 12mp exr sensor has some great potential, many normal people outside these forums do not wish to meddle with loose lenses;)

0 upvotes
bacteria
By bacteria (Sep 2, 2011)

I don't call 85% coverage a "guess the picture". I call it an "optical viewfinder", although a small one. I'm used to shooting with old SLRs and rangefinders so this is perfect for me, even if it wont be as large or bright. and I feel that I should reiterate that a m4/3 camera with a similarily speced zoom certainly won't be lighter, nor will the lens be as fast.

0 upvotes
grassmann
By grassmann (Sep 1, 2011)

The best part of this beauty is its optical zoom finder which coupled with the zoom lens. That is an innovation. It would be more usable than the one on G12.

Besides this nice OVF, one still need to use LCD to change some key parameters such as aperture value, shutter speed, ISO...
I can forget about the last one, because one would not change that much often. I feel regret that the nice shutter speed dial and the aperture ring are missing from X10. How about discard that silly mode dial and put a speed dial there?

1 upvote
Pasha001
By Pasha001 (Sep 1, 2011)

> That is an innovation.
What's so innovative about this viewfinder? Contax G2 had a more advanced one, IMHO.

0 upvotes
grassmann
By grassmann (Sep 2, 2011)

Unfortunately G2 is NOT digital.

I should mention explicitly that I made comparison between digital compacts. Beyond this scope, we got magnificent OVFs from M3 and M2.

1 upvote
grassmann
By grassmann (Sep 1, 2011)

The best part of this beauty is its optical zoom finder which coupled with the zoom lens. That is an innovation. It would be more usable than the one on G12.

Besides this nice OVF, one still need to use LCD to change some key parameters such as aperture value, shutter speed, ISO...
I can forget about the last one, because one would not change that much often. I feel regret that the nice shutter speed dial and the aperture ring are missing from X10. How about discard that silly mode dial and put a speed dial there?

0 upvotes
Humboldt Jim
By Humboldt Jim (Sep 1, 2011)

The evolution of the enthusiasts camera continues. Sensor with 1/3 more area than 1/1.7.

Previous poster is right about not paying $700 for a P&S. OTOH anyone that uses this camera as just a P&S would be missing the point.

HJ

0 upvotes
thecamera
By thecamera (Sep 1, 2011)

Just saw the price it's $699!! I am not going to pay $700(almost) for a point & shoot!

0 upvotes
Jon Porter
By Jon Porter (Sep 1, 2011)

$700 is where Nikon and Canon need to be with their high-end compacts. That's what I paid for the Olympus XZ and VF-2 electronic viewfinder. And once you install the VF-2 it ain't a compact camera anymore!

0 upvotes
NineFace
By NineFace (Sep 1, 2011)

yea better get m43 for that price

0 upvotes
atphoto
By atphoto (Sep 2, 2011)

Yes, $699 is a bit overpriced, especially compared with its more reasonable rumored price of $599, as well as the price for M4/3 and NEX. Hope the final price will be more competitive while the quality is good enough to what's paid for!

0 upvotes
joe6pack
By joe6pack (Sep 1, 2011)

It is larger than the XZ-1 in every aspect. Heavier too. I hope the view finder rubber is removable. Given the larger sensor and F2.8/112mm. I doubt it will offer better bokeh. But I think it will do much better in the noise department.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

That's no 'rubber' there's two prisms in there and the first lens-element right in the protruding eye-cup.

http://fujifilm-x.com/x10/en/product/finder/index2.html

0 upvotes
Piciul
By Piciul (Sep 1, 2011)

Looks like the ultimate compact for me.
Wait for samples to confirm

0 upvotes
love_them_all
By love_them_all (Sep 1, 2011)

My heart skipped a beat when I first see the picture thinking it could be an interchangeable mirrorless or a FF camera. LOL

0 upvotes
nekrosoft13
By nekrosoft13 (Sep 1, 2011)

NICE!!, Canon wake up and see what people want!! Any idea on price?

0 upvotes
Jon Ragnarsson
By Jon Ragnarsson (Sep 1, 2011)

Gaddemit, Fuji. Y U NO MAKE MICRO 4/3 CAMERA?

0 upvotes
Snaaks
By Snaaks (Sep 1, 2011)

Strong candidate for my Panasonic-LX3 replacement later this year.

0 upvotes
NineFace
By NineFace (Sep 1, 2011)

Wtf with RAW button mode? don't they learn?

0 upvotes
kenyee
By kenyee (Sep 1, 2011)

Was looking at the LX-5 for a x-mas purchase but this seems to be less deep and slightly bigger height/width wise, but a better lens. I'm looking forward to playing with it :-)

2 upvotes
s_grins
By s_grins (Sep 1, 2011)

I'm puzzled by combination of optical VF and ZOOM lens and would be happy to learn more

0 upvotes
Pavel Kudrys
By Pavel Kudrys (Sep 1, 2011)

The optical VF zooms together with lens! ;)

0 upvotes
slncezgsi
By slncezgsi (Sep 1, 2011)

I would prefer to see 24mm instead of 28mm too. Also - the X10 seems a bit on the large side - barely smaller than the X100 ...

1 upvote
EvanZ
By EvanZ (Sep 1, 2011)

So close to being the ideal P&S camera. If they could have just made the wide angle 24 mm. :\

6 upvotes
SW Anderson
By SW Anderson (Sep 2, 2011)

Amen.

0 upvotes
ennemkay
By ennemkay (Sep 2, 2011)

yep

0 upvotes
solsang
By solsang (Sep 2, 2011)

fully agree, the lx5 24-90mm is an extremely versatile and useful length, and i use the 24mm way more often than the 90

0 upvotes
bigdaddave
By bigdaddave (Sep 1, 2011)

Fuji are coming out with some very interesting stuff

But this sadly isn't the zoomed X100 I was hoping for.

Maybe next time

1 upvote
JEROME NOLAS
By JEROME NOLAS (Sep 1, 2011)

Bravo Fuji!!!!!!!

1 upvote
omel
By omel (Sep 1, 2011)

Spot on sensor size as stated before shades of the Digilux2 ideal for maxing DOF ..the D2 paid for my 120,000 kitchen refit. If the lens renders beautifully I can't see why this little camera cannot do the same

0 upvotes
JesperMP
By JesperMP (Sep 1, 2011)

It has a lot of design cues from X100, even the name X10.
But has nearly nothing in common with that camera.
I miss all the direct control dials on the X100, and the sensor is in a completely different class to the APS-C sized one in X100. And the viewfinder, and the lens.

It will be interesting to compare it against G12 and P7100, but I will pass.
I have an S95, and I find it perfect in what you get for image quality at the size.
Something the size of the X10 should have a much larger sensor.

0 upvotes
RedFox88
By RedFox88 (Sep 1, 2011)

Yet the x10 is 1 1/3 stops faster at the long end of the lens than your s95 (f/5 vs. f/2.8) which puts the x10 more in line with the ZX-1 and has a bigger image sensor than your s95!

2 upvotes
JesperMP
By JesperMP (Sep 1, 2011)

The "bigger image sensor" is really only a tiny fraction bigger than on S95.
You are right about the S95's weakness of the dark lens when zoomed out. That is the compromise I accept to take to get the really small size of the S95.
For some, the size, lens, sensor etc of the X10 will be just right. But not for me. Anything bigger than S95 or LX5 (i.e. not really pocketable), then you can just as well go all the way and get a mirrorless with a few good lenses.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

You're forgetting about the care they've put in built quality and overall style of the whole package which is worth more than specs. And i think you underestimate the value of a quality lens with big honking glass in a compact like this. S95's glass is not just a small compromise, this is a completely different cookie. It's a photographers camera, and photographer buy a lens first, camera later. Which i suspect is a lot more than just a few more f-stops at the long end, especially combined with the larger sensor. Which by the way is probably as big as it could possibly be to allow 28-112mm at these apertures in a small package.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Uhm he said the /image quality/ was fine, and as for controls its the best one can get now at that size isn't it. Mister funny man.

0 upvotes
JesperMP
By JesperMP (Sep 2, 2011)

@T3. "Plus, it's funny that you complain about missing "direct control dials" but are perfectly fine with an S95. Huh?"
The S95 has actually quite fine dials for such a small compact. The 2 dials automatically select the most obvious value to control depending on the selected PASM mode. But I would be even happier with the direct controls of the X100. X10 isnt much smaller than X100, but loses all the direct controls, except for exposure compensation.

I realise that S95 and X10 are two different cameras, with X10 having some advantages over S95. But my opinion is that since X10 isnt really pocketable, it would have been a better compromise to go for a bigger sensor. Especially with the way Fuji wants to associate X10 with X100. These two cameras have almost nothing in common.
All you guys quoting the bigger sensor as an advantage, have you realised how little differnce there really is ?

0 upvotes
jcmarfilph
By jcmarfilph (Sep 1, 2011)

I smell huge price drop on LX5, G12 and S95. =D

Now the wait for a new bridge cam with 2/3 is about to happen soon.

2 upvotes
RedFox88
By RedFox88 (Sep 1, 2011)

2/3" image sensor is just 1/1.5" as 1/1.5 =2/3

1 upvote
jonrobertp
By jonrobertp (Sep 1, 2011)

thx RedFox for clarifying that. And with that fast lens, should be at the top of IQ for a pocketable cam.

0 upvotes
Photato
By Photato (Sep 1, 2011)

So close to perfect.
Things they missed here:
- Multi Aspect Sensor From 4:3 to 16;9
- Deep & Fast Raw Buffer
- Hinged Screen.

2 upvotes
roblarosa
By roblarosa (Sep 1, 2011)

Yeah - or a tilt screen would have worked too.

0 upvotes
dylanbarnhart
By dylanbarnhart (Sep 1, 2011)

Multi-aspect sensor is more than just cropping. The sensor is actually larger than any of the image, so that changing the aspect ratio will make use of the extra margin. Cropping the image manually in post processing will lose a whole lot more pixels.

http://forums.dpreview.com/forums/read.asp?forum=1001&message=36569941

0 upvotes
Photato
By Photato (Sep 1, 2011)

To T3, yes, I mostly agree, this X10 hits almost all the marks in desirable features for advanced enthusiast. My 5yo Canon Pro1 has a workable Raw mode and Fuji so far has been notorious to disappoint in Raw performance in their P&S cameras. I hope is not the case cos most users would use the X10 in Raw mode. I think Fuji is and will face though competition, a mutiaspect sensor would have been a way to come ahead from the cameras based on the Sony sensors. For a 2/3" Type sensor it shouldn't be much more expensive, ie Panasonic LX5.
I guess when you have an optical VF the need for an articulated screen is less, but Nikon and Canon have that feature. To pay top $ for this cam I would have liked to seen one.

0 upvotes
Photato
By Photato (Sep 1, 2011)

to dylanbarnhart:
Agree and for 16:9 video it makes a difference if you crop from a 4:3 sensor. The wide angle becomes not so wide.
ps. I'm sure T3 knows the difference, he just fell in love with the X10 and is giving it a pass ;) LOL

0 upvotes
klbw
By klbw (Sep 2, 2011)

I agree with T3 - I wouldn't expect any of those features here. Actually the viewfinder, RAW format and bigger sensor are ALL I need from a compact camera. And a reasonable price too (max 500usd).

0 upvotes
solsang
By solsang (Sep 2, 2011)

I use the multi-aspect dial for all my photography work now, it has become an essential way of composing my shots, the physical button is the most innovative tool and one reason i look forward to lx5 successors

0 upvotes
davidonformosa
By davidonformosa (Sep 1, 2011)

The combination of lens, sensor size, optical viewfinder and retro styling make it look like a great product. I look forward to reading a full review.

2 upvotes
photo perzon
By photo perzon (Sep 1, 2011)

I sold my X100 cause it could not focus. In the X100 forum there are a lot of focus problem posts from several posters. Hopefully they fixed the focus.

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

According to their official website it can focus on a slow moving bright red london doubledecker bus ! On a cloudy day =P

http://fujifilm-x.com/x10/en/product/sensor/index3.html

1 upvote
Photato
By Photato (Sep 1, 2011)

WOW! this camera looks perfect on paper!
I want one.

1 upvote
M Jesper
By M Jesper (Sep 1, 2011)

looks good on my monitor too !

3 upvotes
Richard Markeson
By Richard Markeson (Sep 1, 2011)

Take that Leica....................Fuji are making you look stupid.

3 upvotes
Dazed and Confused
By Dazed and Confused (Sep 1, 2011)

I think it's more Leica's embarassing rebranding of Panasonic products which looks stupid, rather than the 'proper' Leica products. There's no way you can claim this is an M9 competitor, but it does make their Digilux line look increasingly shallow.

Now Leica is doing well financially, I think they should have the confidence to drop the cynical Panasonic rebranding exercise, and concentrate on making M-mount cameras.

1 upvote
RedFox88
By RedFox88 (Sep 1, 2011)

Fuji is not Fuji are, LOL

0 upvotes
M Jesper
By M Jesper (Sep 1, 2011)

Prolly just not his first language =P Not mine either.

0 upvotes
solsang
By solsang (Sep 2, 2011)

@dazed you do realize that leica asked panasonic to make the cameras for them, and allowed panasonic to make their own, i guess leica wants to make their name and quality known beyond pro circles, and thus give the awareness of their m series which of course is way beyond anything else in iq

0 upvotes
joaquin del la honda
By joaquin del la honda (Sep 2, 2011)

I'm concerned about the placement of the Under/Over exposure dial. My old Contax G3 had a similar placement and it was all to easy to accidently move the dial (at critical times). A locking feature would be/have been nice.

0 upvotes
M Jesper
By M Jesper (Sep 3, 2011)

fujiguys on youtube explained that it's actually designed not to, because reports of it happening on the x100. That's why it's sunken down into the camera now.

0 upvotes
Total comments: 279
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