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Fujifilm camera chief adds weight to interchangeable lens rumors

By dpreview staff on Jul 5, 2011 at 23:31 GMT

The head of Fujifilm's camera division has suggested the company may make a return to interchangeable lens cameras. In an interview with news agency Reuters, Takeshi Higuchi stressed the importance of launching 'luxury' models to help establish the company as a high-profile brand. In addition he discusses the company's reasoning for looking beyond China for manufacturing. However, his comments about having the in-house capabilities to develop its own cameras may reduce the speculation about the company producing models for pre-existing camera systems.

Click here to read the Reuters news report

Comments

Total comments: 97
Sumicron69
By Sumicron69 (Aug 9, 2011)

Hey Fujifilm if you pull this off will you actually have cameras to sell?!?!?!?!?!?!?!?

1 upvote
KRR
By KRR (Jul 9, 2011)

The fixed lens is key to many design advantages in this camera. Changing that would be like putting a luggage rack on a Porche.

0 upvotes
nakeddork
By nakeddork (Jan 4, 2012)

Not true, the lenses are reported to be interchangeable leaf shutter type lenses...like those on a medium format camera. The bad thing about them will they will be expensive, like 2 grand each. The good thing is that they won't sacrifice performance.

0 upvotes
bdcolen
By bdcolen (Jul 8, 2011)

One thing to consider, folks: the entire concept of concentrating on "luxury models" has been what's morphed Leica from a producer of 'must have,' highest quality photographic tools into a laughable producer of grotesquely overpriced neck jewelry. The M9? A must have highest quality photographic tool for serious photographers? With out dust and moisture sealing? With laughable performance at ISOs above 640? Priced like a cheap car? I don't think so. Let's hope Fuji emulates the old Leica, rather than the new Leica.

1 upvote
GEORGE KARRAS
By GEORGE KARRAS (Jul 7, 2011)

I have S5 pro...I would like an upgrade to full frame only..all the other specification as is...Or one more: HD video...

0 upvotes
John C. Bonser
By John C. Bonser (Jul 9, 2011)

I am still using mt S3 pro - I agree it would be nice to see an upgrade. It will probably be announced the day after I buy an S5.

0 upvotes
MarcMedios
By MarcMedios (Jul 7, 2011)

I would love it if they came out with an X-100 with interchangeable lenses and developed a mid zoom (28-135 or so) for it. That would get my $

0 upvotes
DenWil
By DenWil (Jul 7, 2011)

A GW670lll D camera would be the perfect luxury model. 60, 90, 150 Fujinon 2.8 lenses. 40MP sensor.

No toys, compacts or 35mm rehash. A full size digital camera for pros.

4 upvotes
AbrasiveReducer
By AbrasiveReducer (Jul 8, 2011)

That would be nice, and at current prices they would probably sell 75 worldwide plus another 75 to rental places.

1 upvote
nathaniel m
By nathaniel m (Jul 7, 2011)

I'd love it if they came out with a serious M9 competitor. That's luxury and would fit cleanly above the X100

6 upvotes
Alex Permit
By Alex Permit (Jul 8, 2011)

+1. Take the x-100, add a backward-compatible M-mount that adds AF capability and a hybrid electronic rangefinder to the hybrid optical viewfinder, and you've got a serious M8 competitor. Add a FF sensor, and take on the M9.

You can google hybrid electronic rangefinder for my outline of the approach.

0 upvotes
eclecticbuzzard2
By eclecticbuzzard2 (Jul 7, 2011)

I consider this as a great announcement, as I've used Fujifilm products for more than 30 years. I'm sure they'll release some extraordinary luxury models.

0 upvotes
Ashley Pomeroy
By Ashley Pomeroy (Jul 6, 2011)

It'll be interesting to see what sensor they plan to build it around. I recently bought a second-hand Fuji S3 - I assume they don't plan to restart the SLR range - and although it's slow and clunky the SuperCCD sensor is awesome and has gobs of dynamic range. But they seem to be moving towards the standard Sony-provided sensors, presumably because they're cheaper; a mirrorless compact with a Sony sensor and a set of proprietary lenses would probably just get lost amongst a rash of similar cameras. A stylish X100-a-like with a range of lenses might take off, as a kind of poor man's Leica, but then again like all these mirrorless compacts I suspect that 95% of buyers only use one lens, so the mount is just an added expense.

0 upvotes
Doug Frost
By Doug Frost (Jul 6, 2011)

I was disappointed that Fujifilm does not plan to manufacture future "luxury" models in Japan. This suggests that the X100 may be their last camera to say "Made in Japan" on it.

2 upvotes
Photato
By Photato (Jul 6, 2011)

Wonder if Fujifilm is ready to deploy its Multilayer Organic CMOS announced a few years ago.
That for sure would be quite something if it can surpass Foveon quality.

1 upvote
cassano
By cassano (Jul 6, 2011)

I guess it's still under development, you can read their 2010 tech report here:
http://www.fujifilm.com/about/research/report/055/pdf/index/ff_rd055_004_en.pdf

Even if they are ready for production, I think they would like to hide this killer tech under their sleeves for a few more years.

0 upvotes
Photato
By Photato (Jul 7, 2011)

But that was one year ago. hopefully they have it ready now.
Even if they stick with CCDs I liked the Photos the S3 and S5 DSLR produced, pros are still using it even though is only 6MP(12M photodiodes) So an update of that sensor would also be interesting.

0 upvotes
steveh0607
By steveh0607 (Jul 6, 2011)

Fuji needs to be a niche player. I hope they specialize in digital rangefinders in the m43 mount. I'd buy into such a system.

2 upvotes
Zvonimir Tosic
By Zvonimir Tosic (Jul 8, 2011)

I hope too; more diverse cameras. That's why Leica sells M9 like hotcakes despite huge price – it's totally unique.

0 upvotes
Hussain Ally
By Hussain Ally (Jul 6, 2011)

If Fujifilm starts its own film line it will become very popular and in demand, because of the quality of the lens and engineering. I am liiking forward for this day for an FX model.

1 upvote
Sumicron69
By Sumicron69 (Jul 6, 2011)

Hey Fujifilm how about a brilliant new marketing approach? Try making enough of your new products so that people can actually buy them! you might actually find that it is good for business!

3 upvotes
jmmgarza
By jmmgarza (Jul 6, 2011)

Competition is fierce in the camera business. Japan and Germany dominate. China and India haven't come out with anything unique yet. Maybe Fujifilm is considering entering a niche area.

0 upvotes
GeorgeD200
By GeorgeD200 (Jul 6, 2011)

In what way does Germany dominate? Leica can only be considered an anachronism that dabbles in digital technologies and carries on by reputation alone! They haven't been anything more than a luxury niche player for 40 years. Who else? Zeiss? Those lenses are all made in Asia and carry a Zeiss badge. What German companies are you referencing?

3 upvotes
BIJ001
By BIJ001 (Jul 11, 2011)

> In what way does Germany dominate?

In no way, agreed, but some German companies still exist:

Agfa
Schneider Kreuznach
Carl Zeiss AG

0 upvotes
Greentrees
By Greentrees (Jul 6, 2011)

really the x100 is not that exciting ,it is more hype and expectation than reality.
i know i got caught up in it and managed to get one.
NOT great ,slow AF,slow shot to shot , no image stabilize ,weird menu, great chip and excellent images but i doubt i will use it that much. Not a good fast street camera ,
seems like the olympus have it down there.

0 upvotes
James K Cheung
By James K Cheung (Jul 6, 2011)

I hope Fuji will consider making the X-100 into an interchangeable lens camera. Or at least make a new line based on the X-100. Photographers are all excited about the X-100 anyway.

0 upvotes
wutsurstyle
By wutsurstyle (Jul 6, 2011)

I hope fuji continues their bridge cameras..I actually prefer my beloved s6000fd over Canon 60D for walk-around vacation/traveling. Sadly, all the successors after the legendary F30 time frame started going downhill.

If by 'luxury' they mean absurd prices like the X100, then I'm guessing their financial strategies will follow Pentax too..downhill.

My vote is for Full Frame backlit SuperCCD EXR.. call that luxury and now we're talking.

3 upvotes
Doug Frost
By Doug Frost (Jul 6, 2011)

The price of the X100 is anything but "absurd". The length of the lists of people waiting to buy one is proof of that. The X100 is a spectacular success story for Fujifilm and will give them the financial wherewithal to leverage their marketing plans.

2 upvotes
Photato
By Photato (Jul 7, 2011)

I never understood why Fuji never continue the idea with quality sensors like the one used in the F30 and the s6000fd. They joined the rest to the MP race and went downhill.
My best compact is still the Fuji F700, great colors excellent wide tonality.

0 upvotes
AbrasiveReducer
By AbrasiveReducer (Jul 8, 2011)

Where/why do people make such statements? It's a very nice niche camera that's brand new and thus backordered. The idea that it will give Fuji "the financial wherewithal to leverage their marketing plans"...the last time a camera was a big enough hit to have any significant effect on an entire company was the Minolta Maxxum. They sold tens of thousands and it was on the cover of Time magazine. At the risk of stating the obvious, the X100, while perfectly nice will not change the fortunes of Fuji in any significant way.

0 upvotes
Rational
By Rational (Jul 6, 2011)

It is amazing that Fuji doesn't seem to "get it right" when it decides what camera models to roll out and how to price them. It is as if such decisions are made by non-photographers. The formula for success is really quite simple:

1. Excellence in performance sells. Applies to cameras and to lenses. Look at Leica.
2. Aesthetic appeal in cameras sells (that is all that the X-100 has going for it; sadly, Fuji screwed up by having lots of firmware problems, bad autofocusing and grossly overpriced end product).
3. Versatility sells. That means either zoom or interchangeable lenses or both. The X100 has neither; no I will not carry two camera bodies.

If a manufacturer does not follow those three simple edicts, then it can only compete on gimmickry and price and lose in the process.

1 upvote
sglewis
By sglewis (Jul 6, 2011)

If the X100 failed in the way you state... why was it so hard for me to get mine? Mine arrived this week (finally), but was in NYC this past weekend and chatting with the folks at Adorama... while they had a high number of preorders, their backorder list stayed pretty high, since even as they were fulfilling preorders, people were ordering them AFTER the reviews came out. It seems it performs well enough (image quality seems quite nice), it certainly has an "aesthetic appeal" (it's beautiful), and versatility might sell, but it's not a requirement. People seem quite content with a fixed lens X1 or X100.

2 upvotes
Doug Frost
By Doug Frost (Jul 6, 2011)

People aren't waiting months to get their hands on an X100 simply because they like the styling. The X100 is solid performer, even despite some functionality issues (many of which have already been fixed through firmware updates anyway).

And it's not even close to being overpriced either. In fact, Fujifilm could probably raise the price by 25% and there would still be a waiting list to buy one.

2 upvotes
Rational
By Rational (Jul 8, 2011)

Just because "people" were placing orders for something does not mean that what they are ordering is worth ordering. People were also buying pet rocks a few decades ago; does that mean that a plain old stone in a gift wrapping is worth money?

As for "people" seeming quite content with a fixed lens, you must be referring to people who do not know any better.

0 upvotes
JesperMP
By JesperMP (Jul 6, 2011)

If Fuji really wants to make a mirrorless camera, then it makes much more sense to join with one or more partners than by going all the way by itself.
It is the lenses that makes the difference. And you just don't pull a full range of quality lenses out of a hat.
Fuji can distinguish itself from Olympus and Panasonic by copying the controls from the X100. The other two seem to go for much more menudriven interfaces with buttons thrown in. Fuji X100 classical dial controls are so tempting for many photographers - myself including.

1 upvote
CFynn
By CFynn (Jul 7, 2011)

Actually doesn't Fuji have a long history of making very good lenses? Among other things they made the Hasselblad X-Pan and make current Hasselblad "Zeiss" lenses.

1 upvote
MP Burke
By MP Burke (Jul 6, 2011)

There are two ways Fujifilm could get into the mirrorless system market. Either they provide a camera that is compatible with existing lenses, which could be Leica M9 or M4/3, or they produce a new system of their own.
The problem of developing an entire new system is that some people, such as me, would never buy into the system until it looks at least part finished.That will require putting R&D and production resources into several lenses, which may not sell all that well, if your system fails to take much sales from m4/3 and NEX.
Thus developing a camera to be compatible with existing lenses and making a few lenses of their own, would seem the less risky strategy.
The other possibility is an M-mount camera with a viewfinder based on that in the X100. It would have to cost a lot less than the Leica M9, but that could create a new market for a compact full frame system.

2 upvotes
E Dinkla
By E Dinkla (Jul 7, 2011)

M-mount, FF sensor or slightly smaller, sensor AS, X100 technology. Plus cooperation with Mr Kobayashi of Cosina for the basic lens designs but with more features for this range. Fuji has some nice lens designs to add. They have done more together like the 670 folder. In that category you can create luxury and bring innovation that Leica could not afford. It is a niche market like the niche market of all Fuji's MF analogue cameras before. Create worthy successors to that category.

Samsung could have done it but made the wrong decisions.

Ernst Dinkla
Try: http://groups.yahoo.com/group/Wide_Inkjet_Printers/

0 upvotes
calxn
By calxn (Jul 6, 2011)

The reason for going with a new mount is so they can profit off the lens sale. Why make low profits on camera bodies when the big money is in the lenses?m43? Why would Fuji be interested in helping Panasonic make more profits on their lenses?

0 upvotes
flipmac
By flipmac (Jul 8, 2011)

Who's to say Fuji won't make any profit if they produce m4/3 camera and lenses? They could make more as potential buyers of the Fujinon m4/3 lenses are not restricted to Fuji body users but also include Panasonic/Olympus body users.

Also, Fuji can take advantage of the available flashes and other accessories for m4/3, not just the lenses. Fuji can target serious photo enthusiast with their m4/3 body while Panasonic/Olympus seems to cater to video and beginners, especially Olympus still doesn't have a built-in EVF.

0 upvotes
Anastigmat
By Anastigmat (Jul 6, 2011)

It is long overdue. Fuji has the ability to build DSLR cameras, develop its own lenses, and make its own sensors. It is in fact a lot more like Canon than Nikon in this regard. I think Fuji missed a chance when it could have bought Pentax and inherited the Pentax mount and the Pentax AF module. Perhaps the greatest hurdle to entry in the interchangeable lens camera market is the lens mount, followed by the AF module. I wonder what mount Fuji will use now?

0 upvotes
panman55
By panman55 (Jul 6, 2011)

How about a range of ultra-fast Fujinon lenses please? like f1.2, 1.4 20mm tilt/shift and f2 300mm lenses?
No-one else seems interested, and the quality of Fuji was always excellent.

Also, could we please have a 'basic' high-end digital camera with NO silly 'scene' settings, just aperture and shutter-speed controls along with high-speed autofocus? Don't need all the other expensive techno stuff, just high-quality basics - most pro photographers could cope with that couldn't they?

I'd really like a stripped-down basic camera with TOP-end quality chip, and top-end lenses please, and leave out the retro styling too, we don't need to look backwards any more - go on, you know you can!

3 upvotes
Cephalotus
By Cephalotus (Jul 6, 2011)

I would be interested in a f2 300mm lens (if it is only to show it to friends on the cardboard) if someone gives me 30,000 US$ to buy one...

0 upvotes
francoisphoto
By francoisphoto (Jul 6, 2011)

I think Fuji sensors with Fujinon lenses would be a great compliment to one another and would be competition to both Nikon and Canon. If they continue to use Generic Nikon bodies I think it would benefit them instead of going in house and testing the market.

0 upvotes
Mattemagical
By Mattemagical (Jul 6, 2011)

Seems like they may be responding to segment moves by Canon and Ricoh-Pentax.

0 upvotes
jrg
By jrg (Jul 6, 2011)

How does Fuji plan to suddenly overtake Nikon? And what about Canon? While they've hit a home-run with the X100, I think this is wild thinking.

0 upvotes
the_chris
By the_chris (Jul 6, 2011)

Currently still sticking to my S5, it would be awesome to have some sort of successor available, be it DSLR, Mirrorless or Rangefinder style. I would even go for it if the mount is changed to Fujis own. Fujinon lenses are awesome, they know how to do optics. As long as DR and colors are Fuji once again and I can mount an 75-85mm f/1.4 equivalent, it will be my choice over anything else.

1 upvote
jeerzz
By jeerzz (Jul 6, 2011)

all i need more on x100 is super fast AF and 1080i 60fps

0 upvotes
asdfsky
By asdfsky (Jul 6, 2011)

super fast AF in X100 form? get a life !

0 upvotes
delargealex
By delargealex (Jul 9, 2011)

Why not super fast AF? Why is that impossible in this form factor? Seems like a killer feature that anyone shooting moving subjects could use.

0 upvotes
tttfoto
By tttfoto (Jul 6, 2011)

I love my X100, now all I need is a X200 with a fixed lens between 70-90 mm, then I'm set to travel with two small cams, semi wide and portrait, what more does a photog need..........no time for changing lenses, else you've misses it.........

4 upvotes
CollBaxter
By CollBaxter (Jul 6, 2011)

Maybe a Samsung tie up.

Fuji are part of the 4/3 group. I don't know about the m4/3 grouping.

0 upvotes
jhinkey
By jhinkey (Jul 6, 2011)

My Fujinon large format lenses were superb.

If they made a 24-XX/2.8 FF equivalent (a 16-50/2.8 would be just fine) fixed lens version of the x100 I'd drool all over myself if the lens was reasonable in size.

0 upvotes
tkbslc
By tkbslc (Jul 6, 2011)

You realize that a 16-50mm f2.8 lens for APS-C is easily 4" long and 3" diameter itself, right?

3 upvotes
RoccoGalatioto
By RoccoGalatioto (Jul 6, 2011)

I have never seen any skin tones reproduced better than Fuji sensors. If they could make larger sensors ie FF on their bodies they would surely have real winners. They do have the know how and ability to do this.

0 upvotes
digby dart
By digby dart (Jul 6, 2011)

It’s very exciting for digital photography with Fuji re entering the fray with asp-c, now with the s3, s5 and x100 under their belt we should see some really wonderful photographic gear becoming available.

It’s taken Sony years of development with their sensors to pip the Fuji dynamic range at iso100, Sony still have to reach that level through to iso800. The lens on the x100 is beautiful, the viewfinder inspiring, the component integration and overall refinement compelling.

Even a fixed lens 24-70mm f2.8 equivalent of the x100 would see many scrambling to the stores; that equates to a Panasonic Leica LX3 with a brilliant viewfinder added and top quality asp-c sensor. A camera not crippled like so many of the main stream dslrs, not with live view with painstakingly slow shutter lag, not having to make do with a sub standard kit lens while the car is being sold to afford the 17-55mm f2.8.

Nikon must be feeling a tad uncomfortable.

0 upvotes
alwye
By alwye (Jul 6, 2011)

Three words:
FULL FRAME MIRRORLESS

9 upvotes
panman55
By panman55 (Jul 6, 2011)

three more words:
FULL FRAME MIRRORLESS

0 upvotes
ecka84
By ecka84 (Jul 10, 2011)

:) Four words:
AFFORDABLE FULL FRAME MIRRORLESS
(UNDER $3000?)

0 upvotes
Graystar
By Graystar (Jul 6, 2011)

They should keep an eye on Sigma and see how charging luxury prices works out for them.

0 upvotes
unknown member
By (unknown member) (Jul 6, 2011)

Sigma is charging stupid prices, not luxury.

4 upvotes
Zebooka
By Zebooka (Jul 6, 2011)

wanna cam like x100, but with interchangeable lens

2 upvotes
shigzeo ?
By shigzeo ? (Jul 6, 2011)

If Fujifilm kept the Nikon F-mount of their later SLR's, I'd jump from Nikon cameras in a heartbeat. If not, however, I'd stay. All my lenses are f-mount and I won't change.

0 upvotes
Matthew Miller
By Matthew Miller (Jul 6, 2011)

Now all they need to do is buy Ricoh.....

0 upvotes
tkbslc
By tkbslc (Jul 6, 2011)

More like the other way around. Ricoh has about twice the revenue and profit compared to Fujifilm

2 upvotes
Documensony
By Documensony (Jul 6, 2011)

ok, but Fuji could buy Ricoh's imaging division (now 75 pct Pentax) then ...
Not that I see this happening. Ricoh seems to be firmly intended in building their brand as a camera company.

0 upvotes
love_them_all
By love_them_all (Jul 6, 2011)

Or better yet offer a FF X100 variation. There are already two other companies making APS-C mirrorless already.

3 upvotes
Prognathous
By Prognathous (Jul 6, 2011)

Actually, there are three companies - Ricoh, Sony and Samsung.

Prog.

0 upvotes
Documensony
By Documensony (Jul 6, 2011)

Or rather six companies doing mirrorless, aps-sensored cameras. Three with interchangeable lenses as mentioned. And three with a fixed lens - Fuji, Sigma, Leica.

0 upvotes
Andy Crowe
By Andy Crowe (Jul 6, 2011)

Leica will happily sell you a mirrorless full frame camera (M9)

0 upvotes
Tee1up
By Tee1up (Jul 6, 2011)

Indeed, an x100 with interchangeable lenses would be a game changer the likes of which have not been seen since Kodak invented the Brownie.

4 upvotes
ashfaque
By ashfaque (Jul 6, 2011)

Higuchis-san: Please give us an X100 with M-mount. You don't have to worry about the rest. :)

8 upvotes
Alex Permit
By Alex Permit (Jul 6, 2011)

YES! A "luxury" product deserves an M-Mount! Better yet, a backward-compatible M-mount that adds AF capability.

In addition, please improve the manual focus capability of the x-100, potentially by adding a "hybrid electronic" rangefinder to the hybrid optical viewfinder.

Micro-4/3rds is not an option for the APS-C sized sensor of the x-100. Nikon DX is a poor option, as you'd be saddling a mirrorless camera with a long back-focus lens system designed for SLR's. Sony E-mount is technically feasible, but hardly consistent with a "luxury" product.

2 upvotes
Documensony
By Documensony (Jul 6, 2011)

"...a backward-compatible M-mount that adds AF capability"

+1
And Fuji could do it. A M-compatible mount with new AF-lenses!

1 upvote
Andy Crowe
By Andy Crowe (Jul 6, 2011)

Why bother trying to retrofit AF to the M mount when you could just use a custom mount that's shallow enough for an M adapter like m4/3 and NEX?

0 upvotes
Alex Permit
By Alex Permit (Jul 8, 2011)

Because you'd like the new mount to be compatible with a FF offering in the future. The M-Mount is already very shallow for a FF sensor.

Furthermore, by using an m-mount Fuji can couple the body to the manual focus lens. This allows them to display distance in the vewfinder. And, best of all, allows for the possibility of adding a "hybrid electronic" rangefinder to the hybrid optical viewfinder!

By the way, Leica forgot to extend the patents on the M-Mount, so there are no license fees required.

0 upvotes
JJJPhoto
By JJJPhoto (Jul 6, 2011)

Honestly, I have no interest in "another" proprietary lens system. I feel like we've already got too many of those and the problem is getting worse with compact system cameras. Fujifilm either needs to stick with the Nikon mount or (if they are going in the direction of an interchangeable X100) they should go with an existing compact system lens mount like Micro Four Thirds or the Sony NEX lens mount. As far as I know Micro Four Thirds is the only "open" standard so that probably makes the most sense.

Fujifilm will probably ignore common sense and develop another proprietary lens mount ... then they'll go bankrupt and be purchased by Ricoh. ;)

4 upvotes
Richard Butler
By Richard Butler (Jul 6, 2011)

I believe Four Thirds was an open standard (in that the specifications were available to companies considering joining), but I've not seen it stated that Micro Four Thirds is.

1 upvote
Prognathous
By Prognathous (Jul 6, 2011)

True, it's actually Sony NEX that's open:

http://www.dpreview.com/news/1102/11020726sonyemountspecifications.asp

Prog

0 upvotes
JackRoch
By JackRoch (Jul 6, 2011)

That announcement was for the spec for lens/mount manufacturers - so not 'open' as JJJPhoto was suggesting.

Also, the Sony spec didn't state whether it included AF protocols; fitting the (rather lovely - I use one) Panasonic 20mm to Olympus bodies gives you the quality but not the speed apparently.

0 upvotes
Photato
By Photato (Jul 6, 2011)

Owning several Fuji cameras in the past and being aware how Fuji made decisions over the years I'm not having my expectations high on this. They missed a lot of opportunities but they had great potential.
If they still have the same people taking those crazy decisions I won't hold my breath for them to come back. when the X100 was announced my predictions were right on the money. They always sabotage their own great ideas with something stupid constantly making flawed gems and when they hit with something good they don't maintain it like Canon does.
BTW, Fuji never really were in the interchangeable lens market. They just refurbished Nikon bodies with their sensor and processing chip.
also they never seem to listen to their customers even in the era of social networks. Big exception being the X100 firmware. I hope they have changed.

1 upvote
Prognathous
By Prognathous (Jul 6, 2011)

Fuji was in the interchangeable lens market, designing its own bodies and lenses, but we're talking about a completely different beast than the X100:

http://en.wikipedia.org/wiki/Fuji_GX680

0 upvotes
Photato
By Photato (Jul 6, 2011)

Very different market.

0 upvotes
The Scurvy Dog of PR
By The Scurvy Dog of PR (Jul 6, 2011)

Yea... I own a Fuji GSW 690 III rollfilm rangefinder and the optics are exceptional. It's the only film camera I still use. They mostly marketed their high-end pro stuff to Asia. Only some of it ever made it to the US and Europe. I look very forward to this.

0 upvotes
Tormenborba
By Tormenborba (Jul 5, 2011)

That is absolutely great news, with Pentax switching to toys, let's hope Fuji will start making some good stuff and Canon and Nikon going into the mirrorless market, what an interesting future for cameras!

5 upvotes
Zvonimir Tosic
By Zvonimir Tosic (Jul 8, 2011)

You call 645D a toy? ;-) Gosh, buy me one such toy, please!

0 upvotes
jj74e
By jj74e (Jul 5, 2011)

Hm...I always see stuff on their website about their Fujinon lenses being world class, and I always wonder if that's just marketing or if their lenses really were high quality at some point.

0 upvotes
love_them_all
By love_them_all (Jul 6, 2011)

They make great lenses, especially those from the MF lineup.

0 upvotes
TCSJordan
By TCSJordan (Jul 6, 2011)

They make Hasselblad's H lenses, and the best ENG video lenses out there... These high end markets are why they are considered world-class.
In the enthusiast photo market though, they haven't produced much of note lately. But I would be shocked with all the large sensor video cameras being produced if they didn't get back into the 35mm arena like Zeiss did.

0 upvotes
tttfoto
By tttfoto (Jul 6, 2011)

I love my X100, now all I need is a X200 with a fixed lens between 70-90 mm, then I'm set to travel with two small cams, semi wide and portrait, what more does a photog need..........no time for changing lenses, else you've misses it.........

2 upvotes
tttfoto
By tttfoto (Jul 6, 2011)

ooops! wrong end

0 upvotes
Adrian Harris
By Adrian Harris (Jul 6, 2011)

I would love them to go M4/3. As faras I am concerned apsc and FF are dead, - well they are certainly dead weight !

0 upvotes
Neloy Sinha
By Neloy Sinha (Jul 7, 2011)

The proposal by Fuji is enticing but at a hidden cost. Most probably they will introduce a new lens mount rather than sticking to the nikon mount of their previous SLR.We do not want another toy sensor for the good of photographic tradition.2/3" sensor can be the acceptable lowest minimum size for photographic parlance. More over it is seen that just reduction of sensor cannot reduce the size of camera only because we need a 3" display at the least.They are pocketable as long as there is an attached 'pancake' otherwise it is a gimic for the customers.Price ,when compared to APC sensors is not significantly slashed.If it is only a small sensor it can be my good old mobile!So my humble request to Fuji thinktanks for an interchangable work horse & a photographer friendly image capturing instrument.To end the dialogue, my Fuji S9600 bought in 2007 is a reliable camera & still in use. Other than the lack of image stabilizer I never feel myself handicapped.

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John Ellis
By John Ellis (Jul 7, 2011)

Yes, an interchangable lens camera with a real viewfinder. I think Samsung has it right in their Nx10 series but lacks lenses. A good EVF, hot shoe and lots of lenses for me. I cannot stand any of these compacts with no viewfinders. Will not touch one.

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AbrasiveReducer
By AbrasiveReducer (Jul 8, 2011)

Fuji has, and does make superb lenses. However, just as Canon cannot make a bad lens, especially if it has a red ring, some people can't accept that Fuji makes terrific lenses. Think of the superb Zeiss lenses with their German craftsmanship that are made by Cosina in Japan. Label them "Cosina" and you'd have to cut the price in half.

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grafixstop
By grafixstop (Jul 11, 2011)

Now that Ricoh has bought Pentax, Fuji should buy what's left of
Contax from Kyocera. An interchangeable full frame digital rangefinder with the Contax G2 autofocus system and Fuji quality
rebuilds of the Zeiss lenses would be a marketplace home run, especially if they could profit with a retail price at 60% of the Leica
list.

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OldMaster
By OldMaster (Jul 29, 2011)

4/3..are people still going on about this niche next to useless format!

I can almost guarantee it any camera they introduce wil not be 4/3 although it will probably crop to video formats (16/9,etc)

If they are not going with Nikon lenses it is unlikely to be a dslr so my money is on a FF/APS version of the X100 with int. lenses.

They had good success with their rangefinders in the past (6x9, 6x7 and 645) and they make great optics.

I am thinking of an m9 beater at half the price.......just what I have always wanted!!

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Total comments: 97