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Olympus UK announces pricing for PEN Lite (E-PL3)

By dpreview staff on Jul 22, 2011 at 19:33 GMT

Olympus UK has announced its recommended pricing for the PEN Lite E-PL3. The MSRP will be £549.99. Olympus US has not yet announced pricing but, to put the UK price in context, it is around the same list price as Nikon's D3100 kit or the Panasonic GF3, 14mm lens combination - both of which have recommended selling prices of $699 in the US. Neither territory has yet given details of the even simpler (and less expensive) PEN Mini (E-PM1). Olympus UK says the PEN Lite will be available from 'late summer.'

Press Release:

The PEN Lite from Olympus is one of three new PEN system cameras

Another PEN, another little miracle

Over the last couple of years, Olympus PEN has made a name for itself with retro-styled, easy-to-use, compact system cameras that take very high-quality pictures.

The new PEN Lite (E-PL3) does that and more. It gives you all the creativity and interchangeable lenses of an SLR camera, but with none of the hassle – and none of the bulk. The secret is a powerful new processor called TruePic VI. More power means a whole camera-full of new state-of-the-art features, including FAST AF – world's fastest* autofocus system for interchangeable lenses. The processor also drives an impressive array of Art Filters that you can use (and even combine) with 1080i Full HD movies and stills. Like every PEN, the E-PL3 has Image Stabilisation built into the camera body, so it doesn't matter if your new (or old) lens doesn’t have decent IS as the Lite automatically compensates for shaky hands. A brand new feature is the tiltable 3-inch LCD. If you have to hold the camera at arm's length, for example to get a shot over a crowd, tiltability makes life a lot easier – just like everything else on the PEN Lite!

The E-PL3 will be in the shops from late summer in black, white, silver or red with 14-42mm II R zoom lens; pricing £549.99 for the standard kit.

* As of June 2011.

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Comments

Total comments: 22
samyb123
By samyb123 (Aug 2, 2011)

I think its lost some of it's 'retro style'

1 upvote
oly-epl2
By oly-epl2 (Jul 26, 2011)

Olympus totally killed the epl3 by abandoning the pop up flash just to save the expensive ep series. I remember when olympus first introduce the epl1, the letter "L" means lite/light for having a pop up flash. now people will have to buy an external flash which will put the final price of the epl3 slightly higher. i'll keep my epl2. epl3 IMO, is not worth upgrading.

0 upvotes
handrian
By handrian (Jul 23, 2011)

I have E-PL2, however if I want to upgrade I have to go to E-P3 since E-PL3 doesn't have a build in flash. So I have to pay much more for the E-P3 :(
I'm very unhappy about it!

0 upvotes
_P
By _P (Jul 23, 2011)

After http://bythom.com/:
"It's now 12 years post-D1. In that time we went from a modal, 2.7mp camera whose batteries died quickly to a highly functional 24mp camera whose batteries last for days. Photoshop has been through at least five versions, and even Nikon's Capture is on it's third major revision (but see next story ;~). Memory cards went from 1GB being huge to 1GB being almost a throwaway. Many of you now have terabytes of image data. In short, it's been a constant stream of new, new, new, better, better, better, bigger, bigger, bigger.

I don't know about you, but I'm tired just watching that parade marching by."

More on "How Do I Keep Up? July 21 (commentary)" on Thom's site

0 upvotes
jimbo78
By jimbo78 (Jul 23, 2011)

This is going to be very popular with the divers out there. I plan on getting one.

0 upvotes
justmeMN
By justmeMN (Jul 22, 2011)

At that price, entry-level DSLRs look like a better deal. And with DSLRs, you don't have to pay an extra $249.99 to get a viewfinder.

3 upvotes
straylightrun
By straylightrun (Jul 23, 2011)

Good point. Plus, with an entry level DSLR, you get the benefit of not wanting to carry it with you everywhere when you leave the house because it's too big and heavy.

2 upvotes
ZAnton
By ZAnton (Jul 23, 2011)

Well, not everybody needs a viewfinder, but you are right: accessories are WAAAAY too expensive.

0 upvotes
tadeobiologo
By tadeobiologo (Jul 30, 2011)

LOL!!!!!
of course everybody will love to have a camera with nikon´s D3s performance at $100 price-tag.
write a letter to santa!

0 upvotes
wolfie
By wolfie (Jul 22, 2011)

I reckon this will be easily the most popular of the 3rd generation, and not just on the price - more modern design, fast AF, good amount of direct buttons, tilty screen,more compact profile and lighter weight will differentiate from bigger, more expensive EP3 and utterly basic EPM1.
But I'll still be getting the E-P3 :)

1 upvote
Jose Tercero
By Jose Tercero (Jul 22, 2011)

For almost a year I used the E-PL1 more than any other camera I had. With a good pancake lens, this little camera was capable of producing really, really good pictures. On the other hand the kit lens was ordinary and unpractical to use. I did not like it, as well as I did not like its recessed LCD screen either. It was always dirty. Ok, the E-PL2 corrected the LCD screen problem, but it was only sold with the unpractical, mediocre kit lens. Because I could not buy the E-PL2 body alone, I ended giving the E-PL1, plus six good lenses to my son. I hate those stupid sales strategies, and I am not thinking in buying any other Olympus E-PL camera again.

0 upvotes
MadsR
By MadsR (Aug 2, 2011)

Because doing like everyone else and getting a good $20 screen protector in optical glass that fit into the recess and made it plane with the body, resist dirt better and ultimately being replaceable if something hit the screen, is just too mainstream?

The kitlens is actually quite good for it's price. It is sharper than competition, and though neither fast nor with very usable AF speeds, it is a good traveling lens, 3.5times zoom in a lens smaller, lighter and cheaper than a 50mm prime lens for a DSLR.

I guess it all depends on your usage... I would not take the E-P(xx) into a studio for professional work... But then again, I would not take the hasselblad out of the studio to go to Vietnam for 3 weeks.. And there I would be bothered by the weight and bulk of a DSLR with the same capabilities.

0 upvotes
PaulSnowcat
By PaulSnowcat (Jul 22, 2011)

A new processor again? They must be kidding... What progress they still want to squeeze from that several years old sensor? Even more noise reduction?

0 upvotes
ZAnton
By ZAnton (Jul 23, 2011)

The 4/3 sensors are on their limit. So do not expect big improvements in sensors on Oly and Panasonic.

0 upvotes
fz750
By fz750 (Jul 25, 2011)

are you forgetting the new G3 sensor?

0 upvotes
shellyinpasadena
By shellyinpasadena (Jul 25, 2011)

I beg to differ. Panasonic which supplies the sensor in the Olympus 4/3 series cameras has a circa 16 Mpx sensor of the same size in the DMC G3. Canon is said to be developing a 18x12 mm sensor with 22 Mpx. The E-P3's sensor diodes measures 4.3 micron. If true, the Canon's will be 3.13 micron. The E-P3's sensor on its liit? I don't think so..

0 upvotes
Jogger
By Jogger (Jul 22, 2011)

i find the lack of a grip or grippable surface on the front disturbing.. what does oly have against being able to hold the camera firmly and confidently?

0 upvotes
Kenneth Sloan
By Kenneth Sloan (Jul 22, 2011)

and, in the comments on the E-P3, we hear that "the grip ruins the look". The good news is: you have a choice.

0 upvotes
Kenneth Sloan
By Kenneth Sloan (Jul 22, 2011)

maybe there's a "skin" that makes the E-PL3 look just like an iPhone?

0 upvotes
M Jesper
By M Jesper (Jul 22, 2011)

whatever, no-one will ever be satisfied.

1 upvote
h2k
By h2k (Jul 22, 2011)

This camera falls out of my hand if i only see it. It has not even grip for the eye, and less so for my hand.

0 upvotes
amalric
By amalric (Jul 23, 2011)

The message is clear, this camera is onlly for small lenses, although one might add an aftermarket grip. Having a PL1 I am satisfied with its grip, so for me the upgrade would be the E-P3, which is far too expensive like the PL3. Hope thaat the competition will drive prices down in time.

0 upvotes
Total comments: 22