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Video Interview: Samsung at PPE 2011

By dpreview staff on Nov 11, 2011 at 01:30 GMT

At the recent Photo Plus Expo show in New York we spoke to Jay Kelbley, Senior Marketing Manager of the Imaging Division at Samsung U.S.A. We asked Jay about the 20MP APS-C format NX200, and Samsung's new NX range of prime and zoom lenses. Jay took us through the new products, and explained why consumers should be excited by the high-resolution, 'premium'-styled NX200, and what makes Samsung's NX system unique.

Comments

Total comments: 80
kombizz0
By kombizz0 (Nov 15, 2011)

nice informative video
I wonder how much those item cost for a photographer?

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

it doesn't look as "premium" as NEX-7 to me.

the 85/1.4 looks small isn't it? it should be for smaller APS-C sensor. and I look forward to seeing a 55/0.9 from Samsung or Samyang or Cosina (about s/a 85/1.4 on 35mm FF).

I'd prefer a brighter pancake (don't mind the extra weight).

0 upvotes
fberns
By fberns (Nov 14, 2011)

It's a shame! They're working hard, but marketing thoughts seem to dominate over things the user would really benefit from!

Why 20MP+? At ISO 1600 and more, you don't even get the performance of an old Pentax k-x! I'm sure most lenses on the Samsung don't offer the matching 20MP resolution in normal usage.
And who wants near 50MB raw files? Maybe a pro photographer with a full frame would want to go with that.

Hey Samsung! You forgot you launched a product with a small form-factor! Who told you they wanted the extreme 1.4 aperture on a 85mm lens? Why not a much smaller lens with 1.8 or even 2.4!? If you look at Pentax's 70mm/2.4 pancake you'd understand my rambling - this would make a much nicer match to the small NX200!

I really find it sad, because one can see technology is there. I don't think you should try to get the best image quality in only a few parts of the system, but make it a sound & practical to use package!

Comment edited 2 minutes after posting
1 upvote
straylightrun
By straylightrun (Nov 14, 2011)

Are you implying that the 85/1.4 was specifically designed for the NX200? The whole point of having interchangeable lenses is to give you the freedom to mount whatever you want on. Samsung will release a 55/1.8 pancake next year. What would you rather they do, make the 85/1.4 incompatible with the NX200 and restrict certain lenses because it doesn't match your ideal form factor? Just stick with the camera on your mobile phone mate.

0 upvotes
fberns
By fberns (Nov 14, 2011)

"Are you implying that the 85/1.4 was specifically designed for the NX200"
No. Samsung's whole system isn't primarily high end, but designed to be small and lightweight.
A 1.4/85mm is just the opposite.
You'd rarely use the 1.4 aperture, you'd almost always stop down anyway, because the depth of field is so shallow it's hard to use in real world conditions. So any largest aperture from 1.8 to 2.4 would only be an improvement for that lens as a match for the NX system - that's what I want to say.

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

@ fberns, I suggest you should look at the image, not the pixels because what we need is the image quality. 20MP is a low number compared with what we will have in the future, at least more than 10 times of that.

0 upvotes
fberns
By fberns (Nov 14, 2011)

Yes, I'm looking at the image, eg the hair in the dpreview test arrangement. Here, no actual APS-C or smaller sized camera is able to do better than a two year old k-x (or k-r) above ISO 1600.
Do we really need the bulk of data from a sensor pretending detail that most optics can't deliver?

0 upvotes
yabokkie
By yabokkie (Nov 15, 2011)

@ fberns, if you get twice the MPs and half the quality at pixel level (one stop, like ISO200 against 100), then you have no loss of image quality in the meaning of noise, because you can always resize the image down to half MPs and get one stop better noise level.

of course the quality is in the original image, only this may be a better way for people to see it easily.

regarding the optics, current lenses can do 100MP (my estimation, we may soon see tests of SLR lenses on the new Pentax). the need of a shame low resolution filter (AA, LP) is the proof that sensor resolution fails to match lenses.

Comment edited 2 times, last edit 9 minutes after posting
0 upvotes
fberns
By fberns (Nov 20, 2011)

doing hypothetic calculations doesn't change the fact that the old 12MP k-x sensor is still better at high ISOs.

And a flat estimation of 100MP optics resolution sounds unpractical when lenses' resolution differences can be very well seen even on a 12MP camera.
I'm not against progress, I'm pleading to (more importantly) make every pixel better (noise&dynamics) instead of just increasing their amount. If you get the same image quality from more pixels, the overhead of data is waste.

0 upvotes
Miguel J Princz
By Miguel J Princz (Nov 13, 2011)

Does anybody know if Samsung improved the sensor's quality? Pentax K-7 sensor made by Samsung was extremely lousy.

0 upvotes
Andrew Higgins
By Andrew Higgins (Nov 13, 2011)

Samsung make fine NX cameras, the 100 was a great début and the 200 looks like an excellent follow-up. But they have a huge mountain to climb in selling against the other well known brands, so it comes down to price, they simply have to be £100/$100 cheaper than the rest.
The lenses may be 'premium' but they look huge, so loosing the compact system camera advantage over a small dSLR.

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

brand is very difficult to build and I think they should be patient. no one had expected Japanese make better cameras than Germans. but they beat the hell out of Leica and Zeiss and kicked them out of the business.

but still Japanese, third-class companies, need Leica and Zeiss brands today and label on their products that Leica or Zeiss cannot make.

0 upvotes
Wally Brooks
By Wally Brooks (Nov 12, 2011)

Agreed with Nobile These cameras need EVF viewfinder, off camera flash, control buttons and smaller sensor giving hi ISO low noise. Pocketwizard or phottix for iTTL when you need it too!

0 upvotes
snake_b
By snake_b (Nov 12, 2011)

Jay claims they are pushing on the high end market, but they killed the EX1, and their marketing now is nothing but the MV800, a low end compact with a screen that flips in one direction. How is that a breakthrough and how is that high end? It can't even outdo a more desirable cellphone cam.

BTW:
Watch out for the shills on the Samsung forum here. At the least, DPR really needs to enforce them declaring their association in their signatures.

0 upvotes
nobile
By nobile (Nov 11, 2011)

Yes, no viewfinder, no buy. Samsung goes the wrong way.

2 upvotes
ThePhilips
By ThePhilips (Nov 12, 2011)

People, under what rock were you all living?

Why not try, i don't know, may be visit the DPR's "Database" and see the Samsung's product line, for example?

If you have bothered to look, there you would have seen, among other things, that triple-digit NX models do not have VF - double-digit NX model do.

But since you haven't bothered to look, and yet drew the conclusion that Samsung goes the wrong way... I gather it says more about you than the Samsung.

4 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

I believe the compacts' style is by far a more natural way to take photos (forget SLRs, they are only part of camera history and they are becoming history) but I think it should be interesting to make a large EVF that you can look from distance, too.

0 upvotes
photo perzon
By photo perzon (Nov 11, 2011)

50 Meg Raws !! Each picture is 50 megs. The camera, after taking 7 pictures, dies for 1 minute while it processes. What?
And jpegs that are not good.
How am I supposed to process 50 Meg raws?
Why doesn't Samsung do something about that?

Comment edited 36 seconds after posting
2 upvotes
tkbslc
By tkbslc (Nov 11, 2011)

Yeah, I don't get what Samsung is doing differently. My RAW files from the 18MP Canon SLR are "only" 24 MB or so. Why would Samsung's be double the size of everyone else?

Comment edited 34 seconds after posting
0 upvotes
snake_b
By snake_b (Nov 12, 2011)

Samsung's SRW files are simply huge, compared to DNG. My EX1, with 10MP produces 21 meg SRW files.

1 upvote
Mescalamba
By Mescalamba (Nov 12, 2011)

Either they dont use compression at all or simply they have real RAWs (tho its definetly cooked for CA if Im correct).

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

25MB image, 25MB virus may be.

0 upvotes
Liquidcooled
By Liquidcooled (Nov 11, 2011)

Thanks for making these videos! I really like the opportunity to be able to comments from the company reps when I'm unable to attend the trade shows. I like the length and the quality. Keep up the good work!

0 upvotes
whtchocla7e
By whtchocla7e (Nov 11, 2011)

No viewfinder, no buy!!!!!!

2 upvotes
deletedGregR1
By deletedGregR1 (Nov 11, 2011)

then why bother even looking?? ALL mirrorless are "no viewfinder" - that's part of the technology. fake external EVF don't count.

1 upvote
ProducePete
By ProducePete (Nov 11, 2011)

My G2 has a built-in viewfinder the last time I looked.

4 upvotes
sensibill
By sensibill (Nov 11, 2011)

Wow, much misinformation.

'No viewfinder no buy' is of course a matter of personal taste.

'No mirrorless has a VF' is also quite wrong, the NX10 line, G series Lumix, NEX-7, X100 and of course several compacts and 2/3" Nikon have viewfinders of the optic and/or electronic type.

Comment edited 36 seconds after posting
5 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

I think the compact camera's style should be the way to go because that's more natural way to take photos.

if you look into the history, the SLR's eye-level viewfinder is only one style among many and we have no problem to get rid of it.

0 upvotes
Jorginho
By Jorginho (Nov 11, 2011)

"response is phenomenal"

Now how did this happen all of a sudden. I don't believe a thing, although it is relative.

"First APS-c breaking 20 MPixel barrier"

Did he forget about the NEX7 APS-c which is 24 MP APS-c?

85mm is huge and not unlike some Sony's NEX lenses. At least this one delivers great IQ.

1 upvote
M Jesper
By M Jesper (Nov 11, 2011)

"response is phenomenal" he says while looking down, shaking his head in self-disagreement. Exactly like right after he said "it's been great". He actually seems shy, maybe it's the green shirt that intimidates him :P.

0 upvotes
ihkim
By ihkim (Nov 11, 2011)

Simply, NEX-7 is not on the market yet.

4 upvotes
JWest
By JWest (Nov 11, 2011)

"Did he forget about the NEX7 APS-c which is 24 MP APS-c?"

No need to forget, it's not been released.

"85mm is huge and not unlike some Sony's NEX lenses. At least this one delivers great IQ."

Like the 30mm pancake prime does?

3 upvotes
tkbslc
By tkbslc (Nov 11, 2011)

The 85mm is a big lens, but it's also an 85mm f1.4! The aperture alone is 60mm across. That one makes sense.

4 upvotes
Jorginho
By Jorginho (Nov 11, 2011)

"It is the first APS-c sensor breaking the 20 MPixel barrier" It is not. The SOny APS-c sensor exists and is 24 MPixel. Simple as that.

JWest: the 30 mm prime is great. Samsung lenses are nice, this cam seems very nice. This interview to me is really is not informative at all. Also thanks to the interviewer.

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

the barrier lies at several hundreds of MPs, and for 4/3. for consumer products, 30MP is the low end (future TV standard in 10 years), and over 100MP might be called high resolution. so "first 20MP" is only a small step.

Comment edited 2 times, last edit 7 minutes after posting
0 upvotes
Charlie Jin
By Charlie Jin (Nov 11, 2011)

Samsung can improve the image quality by making
the RAW file size to 1Gb. I don't think that the current
50MB is enough. What are they thinking ?
What a pathetic company Samsung is...

Comment edited 43 seconds after posting
3 upvotes
starwolfy
By starwolfy (Nov 11, 2011)

I totally agree with you! I even encourage you to send them your CV and go manage them because it really seems like they just can't survive without your managing skills and experience.

8 upvotes
deletedGregR1
By deletedGregR1 (Nov 11, 2011)

have you bothered to do the math at all? 20Mpix even at 14bits per pixel is a total of no more than 280Mbits, which is 35Mbytes. what exactly do you want to use the remaining 965Mbytes for????? christ, let's assume 24Mpix @ 24bits, that's still a max RAW size of 72Mbytes. another 900Mbytes-plus to go... hmm, Samsung should include a full CD audio (uncompressed, of course) with each RAW file. that would use up 750Mbytes. damn, still 150Mbytes left to burn. how about THREE identical RAW files for each image?

0 upvotes
JWest
By JWest (Nov 11, 2011)

Ah Greg, if only your sarcasm detection skills were as amazing as your obvious talent for mathematics.

2 upvotes
deletedGregR1
By deletedGregR1 (Nov 11, 2011)

my "hey i'm posting just to post" BS radar seems to be working fine... :P

0 upvotes
Pho3NiX
By Pho3NiX (Nov 11, 2011)

Greg I beleive it'S 14bits per pixel per color chanel. Even web, it's 24mbit per pixel (3*8bit [0-255])

1 upvote
increments
By increments (Nov 11, 2011)

I really thought we were past the megapixel marketing now.

DPR: next time you're interviewing a marketing bod and they come out with something that crass, call them on it. (Otherwise you just give them a video press release.)

4 upvotes
sensibill
By sensibill (Nov 11, 2011)

How is it just marketing if it actually improves the product? NX200 RAW images are quite good, arguably on par with the much-touted 5N (except at 6400 or higher) and providing more crop freedom.

Why is 20MP 'crass'..? And since when should DPR take an antagonistic approach to interviews and 'call them on it'? That's a good way to lose your press pass.

1 upvote
increments
By increments (Nov 11, 2011)

The fact that it's 20MP has virtually nothing to do with whether it's any good or not.

Marketing by numbers is taking the easy way out. Much harder to sell image quality.

Challenging statements that are along the lines of, 'This camera is good because it has the most megapixels.' is called journalism. Not challenging it will make people believe it's valid.

I also disagree with your assessment of the RAW files, they appear significantly worse than the NEX-5N from ISO 800 and above.

BTW I like a lot about the NX system, the availability of pancake lenses, the i-function lenses, and the relative compactness of the system. I do not own a NEX camera, m4/3 etc. and am not a fanboy.

2 upvotes
yabokkie
By yabokkie (Nov 16, 2011)

20MP is far from what we deserve to have. mind to show you a photo I just learned. it's an M100/2.8 mounted on Pentax Q, 1.5 micron pitch which translates to 160MP on APS-C, 8 times than the resolution challenged NX200 (click on the image to see 1:1 detail, there are also Nikkor 300/4 samples). it seems to me that we can have MPs well above this.

http://dc.watch.impress.co.jp/img/dcw/docs/491/180/html/049.jpg.html

Comment edited 2 times, last edit 8 minutes after posting
0 upvotes
BryceM
By BryceM (Nov 11, 2011)

He kept emphasizing their "premium lenses", but as for their zooms, all I see are the same slow-ass zooms and 2.8 primes as the other guys. 2.8 is not fast for a prime.

5 upvotes
jj74e
By jj74e (Nov 11, 2011)

The system is still growing- if you look at lens roadmaps, the faster zooms are coming later on. But for now, would it make sense for them to sell more general appeal, cheaper, smaller and yes, slower, zooms? Or more enthusiast, niche, large and heavy fast zooms that would inevitably be more expensive?

Moreover, they only have two prime lenses that are f2.8- the 20mm, which, I agree that IMO is a bit pointless, but plenty of people like it, and it's better to have the option than to not. And the 60mm macro, but in this case f2.8 is a great choice because larger apertures would result in a larger lens and not so useable depth of field for macro work.

Other than those two, all the other pancakes are significantly faster, such as the 16mm f2.4, 30mm f2, and 85mm f1.4. Clearly you didn't do your research first, or even watch the whole video with the part about the portrait prime and 16mm

5 upvotes
sensibill
By sensibill (Nov 11, 2011)

The new 60mm Macro 2.8 isn't a 'zoom'.

The primes are 16mm 2.4, 20mm 2.8 and 30mm 2.0. One 2.8 prime.

The kit zooms are 3.5-5.6, just like most every other ILC.

The 50-200mm is no slower than NEX's 55-200 zoom.

...Why do some folks exaggerate so much? There's no basis for 'all I see are slow ass zooms and'2.8 primes'.

4 upvotes
yabokkie
By yabokkie (Nov 16, 2011)

would call f/2.8 fast zoom and f/1.X fast prime on 35mm FF. then we will need f/1.9 zoom and f/1.3 prime on APS-C.

f/2.8 on APS-C is equivalent of f/4.2 on 35mm FF. that's why we see cheap APS-C lenses deliver high resolution at open.

0 upvotes
Debankur Mukherjee
By Debankur Mukherjee (Nov 11, 2011)

The main problem of mirrorless bodies are the size of the lenses.. the body itself is quiet small and light weight but the lenses will remain big.....No way it can be termed as pockatable or portable.....

2 upvotes
jj74e
By jj74e (Nov 11, 2011)

For me personally, mirrorless was never going to be able to pocketable in every single situation. You're going to have to be stuck with a telephoto set up, a professional prime set up, a flash set up, or any other enthusiast/pro level set up that any quality and thorough system should provide.

However, unlike DSLRs, at least with mirrorless you have the /potential/ for pocketability. To me mirrorless was always about options- I could go with a small pancake and have a pocketable, powerful system, or I could utilize the more premium set ups that, of course would be a bit more comparable to DSLR sizes.

And don't forget- pocketable and portable and very different for some people. Some people couldn't care less about size per se- a lot of people have health problems and simply can't stand the weight of traditional systems, and so the fact of being lighter in most cases = portability for some people, regardless of the actual size.

6 upvotes
JWest
By JWest (Nov 11, 2011)

That's where Samsung wins. They have the only system where you can put a great quality pancake prime on it, and still end up with a camera that fits in a coat pocket.

Sure, if you want a camera with a zoom lens that fits in a shirt pocket then you're right, a compact is the only way to go. You can't have everything.

4 upvotes
sensibill
By sensibill (Nov 11, 2011)

To be fair, the Panny GF/GX cameras can fit a 20mm 1.7 and be pretty much just as pocketable, since the NX mount protrudes a bit.

I am actually an NX100 owner, but I'm toying with the idea of an S95 for events and carry-around. I miss the portability of my Panasonic Lumix compacts (TZ5, ZS3, etc.).

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

> a camera that fits in a coat pocket

good laugh. should remember to bring coat next holidays.

0 upvotes
fberns
By fberns (Nov 20, 2011)

> That's where Samsung wins. They have the only system where you can put a great quality pancake prime on it, and still end up with a camera that fits in a coat pocket. <

They only offer a 2.4/16mm and a 2.0/30mm!
There's a tele pancake missing!

Comment edited 53 seconds after posting
0 upvotes
ismailfaruqi
By ismailfaruqi (Nov 11, 2011)

people always say NEX lenses are huge, the Zeiss lens is too big etc etc but look at Samsung lenses, 60mm, 18-5mm, 85mm, those are gigantic!

2 upvotes
EarthQuake
By EarthQuake (Nov 11, 2011)

Samsung offers 3 pancakes, 16mm, 20mm and 30mm all 2.8 or faster. With a 55mm 1.8 pancake rumored to be coming in 2012.

High end lenses like an 85mm 1.4 on APS-C are going to be large no matter who is making them. Samsung gives you the choice of inexpensive tiny pancakes, or expensive large pro-level lenses.

Sony has one 16mm 2.8 pancake. Thats it, one small lens for the entire system, and its a too odd/wide of a focal length to be used as a general purpose lens for most people.

11 upvotes
straylightrun
By straylightrun (Nov 11, 2011)

Are you kidding me?

In 2012, Samsung will have TWO lines of primes.

A compact pancake line which consists of 4 pancakes: 16/2.4, 20/2.4, 30/2 and 55/1.8.

And a 'premium' high quality line which consists a 24/1.8, 85/1.4 and 135/2.

And here's what Sony has: A poor quality 16/2.8 pancake, A very strange 30/3.5 Macro (too slow and big for a prime/too short for a macro) and a $1000 24/1.8.

Well at least Sony has a compact 55-210.

http://img213.imageshack.us/img213/6858/highresimg0023131422544.jpg

Oh wait...

6 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

for 35mm format, most primes fall between f/1.2 and f/2.8. then on APS-C we need primes between f/0.8 and f/1.9 to do the same job, with premium ones around f/0.9 and mass production ones around f/1.4.

0 upvotes
Yomama
By Yomama (Nov 11, 2011)

It took Samsung 2.5 months to start shipping after the news release and on the internet, all the reviews are just previews. it is priced between a NEX5n & NEX7 and no in-depth review during the time!! To me that's bad marketing/distribution/pricing all at the same time. NX system is actually a system a lot of people want to have because it has an APS-C sensor with 3 pancake lenses (16, 20, 30). All Samsung has to do is improve it's focusing speed and housed a sensor that produces usable ISO between 3200-6400... so 20M sensor is a mistake. I think the pricing is for enthusiasts but the marketing is targeting for general public.... ouch!!

Comment edited 2 times, last edit 3 minutes after posting
0 upvotes
starwolfy
By starwolfy (Nov 11, 2011)

it is not enough! I would suggest they improve their Iso to make something usable at let's say Iso 50 000 (I mean...clean Iso!). Then we will all be able to shoot our rats in the cave! And that would be awsome to do some dark cave rat shooting meetups!

3 upvotes
sensibill
By sensibill (Nov 11, 2011)

And from now on, any product announced has to be available within 48 hours or it's banned from distribution!

0 upvotes
Sergiusbr
By Sergiusbr (Nov 12, 2011)

It would be great a very clean iso 50000...and the NX needs to have a nightvision optical viewfinder too...
NO nightvision OVF NO BUY!!!
I am very interested in taking some nighty Birds In Flight!
It is very challenging to take PHOTOgraphy when there is no photons at all to be captured...

0 upvotes
yabokkie
By yabokkie (Nov 14, 2011)

you should celebrate the decision by Samsung to go low 20MP instead of 24MP of NEX-7.

if you look at animals live in the dark, you should find out the solution is to abandon optical devices like bats (they should have very poor IQ at ISO 100).

0 upvotes
photo nuts
By photo nuts (Nov 11, 2011)

It'll be fantastic if their lenses are as good as the NX200 sensor. We'll see. Samsung may very well be the next Sony given the production and financial problems the latter is facing.

0 upvotes
drinkonlyscotch
By drinkonlyscotch (Nov 11, 2011)

Samsung will never be Sony. Sony is actually a creative company with original ideas. Every single Samsung product was ripped-off a competitor and only sometimes tweaked just enough to avoid litigation. Literally every single of their products can be traced back to another by Sony, Apple, or similar manufacturer.

4 upvotes
jj74e
By jj74e (Nov 11, 2011)

Oh, cause Sony definitely came up with an APS-C mirrorless system before Samsung (let alone invent the mirrorless category). And they definitely invented the TV, MP3 player, and every other gadget they now sell. And Apple definitely didn't copy ideas either- it was all fresh of course because, well they're apple- why do i have to bother knowing anything before i can say that these companies are creative and original and Samsung is not?

8 upvotes
photo nuts
By photo nuts (Nov 11, 2011)

That's a fun history lesson.

First TV: http://en.wikipedia.org/wiki/History_of_television (Scottish inventor, John Baird)

First mp3 player: http://en.wikipedia.org/wiki/Portable_media_player (American company, Audio Highway)

So far, no one can make large AMOLED screens as well as Samsung. :)

Comment edited 53 seconds after posting
1 upvote
beeguy956
By beeguy956 (Nov 11, 2011)

Not only is the mp3 player invented before Apple, the iPod design was directly taken from an expired patent.
http://www.dailymail.co.uk/news/article-1053152/Apple-admit-Briton-DID-invent-iPod-hes-getting-money.html

2 upvotes
Jorginho
By Jorginho (Nov 11, 2011)

Even though the inventors weren't apple or Sony orsome other companies it is true that Sony and Apple make these big hits and Samsung follows. Not a bad strategy but if Sony would go banktrupt (?) Samsung is not really a trendsetter and that is what this guy means.

0 upvotes
viking79
By viking79 (Nov 11, 2011)

Samsung has been making mirrorless cameras longer than Sony, but Sony has done a better job marketing them. Samsung does have a much more promising lens roadmap though, and the new NX 200 shows they can make a decent sensor. They just need to compress the RAW file so it isn't 50 MB and make the NX 11 replacement with an excellent viewfinder and they will have a couple nice cameras.

2 upvotes
drinkonlyscotch
By drinkonlyscotch (Nov 11, 2011)

You guys talk as if being "first" has anything to do with being creative or original. Of course Sony didn't invent the TV and of course Apple didn't invent the MP3 player. The difference is, they took that technology and wrapped it in a package that made it better, more usable, and yes, more marketable than predecessors. Samsung, on the other hand, has made a business of riding in the wake of these innovators.

0 upvotes
JWest
By JWest (Nov 11, 2011)

"It'll be fantastic if their lenses are as good as the NX200 sensor."

You're kidding, right? The lens line-up is already amazing, it was the sensor where they were lagging behind. Now that they have a great sensor too, Samsung have the complete system they need to take Sony on.

Now if only they had the marketing to match.

2 upvotes
Anthony Cheh
By Anthony Cheh (Nov 11, 2011)

Interesting to see what Samsung is doing in mirrorless. Thanks DP Review.

3 upvotes
jj74e
By jj74e (Nov 11, 2011)

boring interview...not particularly helpful. but thanks for posting anyway- i'm confused though; i thought samsung was not present at PPE since it wasn't covered in the written articles.

1 upvote
Barney Britton
By Barney Britton (Nov 11, 2011)

Samsung didn't have a stand, but as you can see, representatives were at the show.

4 upvotes
645D
By 645D (Nov 11, 2011)

Why DPR didn't ask any questions, and Jay was talking everything we already knew. Next time, can you ask why the RAW file is so huge, and will there be any update to make RAW file smaller?

3 upvotes
hootsmon
By hootsmon (Nov 11, 2011)

Thanks DPR, and good work Jay. I thought the 85mm F1.4 was a beauty.

1 upvote
danaceb
By danaceb (Nov 11, 2011)

I'M A MARKETER, HIGH RES, HIGH ISO...FIRST EVER(even though not really) 20mp+ APS-C

Seriously though I hope samsung the best, despite the tone of some of my post. Because only if they do well or at least pay attention to feedback; will they capitalize on the NEX7 absence and rapid release an NX300 with high def EVF using their companies mastery of AMOLEDs. Also release usably wide ultra fast lenses. Wishful thinking but they definitely far more on the ball than Sony in the latter.

Comment edited 56 seconds after posting
2 upvotes
SHood
By SHood (Nov 11, 2011)

"I'M A MARKETER, HIGH RES, HIGH ISO...FIRST EVER(even though not really) 20mp+ APS-C"

Yup, I turned it off at that point. I'd much prefer an interview with someone from the Product Development team.

Based on a Samsung interview from a week ago it looks like Samsung will not be pushing the NX series as hard during 2012. So I don't expect too much from them.

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