Previous news story    Next news story

Panasonic debuts Lumix DMC-ZS10 and DMC-ZS8

By dpreview staff on Jan 25, 2011 at 05:00 GMT

Panasonic has released the DMC-ZS10 and DMC-ZS8 compact superzooms. The latest image-stabilized cameras increase their zoom ranges to 16x, starting at a very useful 24mm equivalent. The ZS10 (TZ20 in Europe) incorporates a 14.1MP MOS sensor that can record Full 1080i AVCHD format movies, generate 3D images and full resoltion 10fps continous shooting and a built-in GPS. The simpler ZS8 (TZ18) comes with a 14.1 MP CCD sensor, shoots 720p HD movies in Motion JPEG, does not come with a 3D mode and leaves out the GPS.

Jump to:

Press Release:


Panasonic LUMIX ZS10 Features a 24mm Ultra-Wide-Angle Leica Lens and a Powerful 16x Optical Zoom, 3D Photo Mode and Built-In GPS Functions

SECAUCUS, NJ (January 25, 2011) – Panasonic today introduced the LUMIX DMC-ZS10 as the newest member of its acclaimed LUMIX ZS-Series of digital cameras that has won worldwide popularity for its versatile lens from ultra wide-angle to long zoom.  The LUMIX ZS10 continues its versatility with a 24mm ultra-wide-angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens – and it features full-High Definition 1920x1080 video recording capability, a newly-adopted large 3.0-inch, 460,000-dot Smart Touch Intelligent LCD – which allows for Touch Zoom, Touch Auto Focus (AF), Touch Shutter, and Touch Playback.  The LUMIX ZS10 also features a built-in GPS (Global Positioning System) function allowing geotagged images to be pinpointed via online maps and easily shared with friends and families.

“With the introduction of the LUMIX ZS10, Panasonic expects to continue to lead the market in long zoom digital cameras, as this very advanced digital camera not only offers a 16x optical zoom, but with an even wider 24mm Leica lens, this is a truly robust digital camera for both still photos and full HD 1080 videos,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With new features such as touch-screen operation and even a 3D photo mode, Panasonic continues to pack the ZS10 with innovative features for capturing high-quality photos and videos, which can be easily shared with family and friends using the new LUMIX Image Uploader feature.”

The Panasonic LUMIX ZS10 also features the new Panasonic 3D Photo mode, which produces a realistic 3D photo by taking 20 consecutive photos and overlaying the two best images which provide a 3D image that can then be played on a Panasonic VIERA 3D HDTV. The format of the 3D image is compatible with MPO, and can also be played back on other MPO-compatible equipment such as a televisions, digital photo frame and printers.  Panasonic also adds the LUMIX Image Uploader for seamless and instant sharing via Facebook (for digital photos) or YouTube (for videos). Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option.

Using the touch-screen, once locked on the subject, the LUMIX ZS10 tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the LUMIX ZS10 automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or a landscape changes to the Scenery mode, while a touch on the subject close in the foreground changes to Macro mode. All menu settings are now available with touch control. The touch-screen operation excels not only for shooting, but also in playback, allowing the user to drag the images across the screen with a finger and browse the collection of photos as though flipping the pages of a book.

Newly adopted 14.1-megapixel MOS sensor and the advanced image processor Venus Engine FHD feature high speed, high sensitivity image recording to realize 1920x1080 full-HD movie recording and high speed burst shooting in high picture quality. It also compiles the Intelligent Resolution technology to perform optimum signal processing to give the entire image outstandingly natural clearness with fine details. The powerful 16x optical zoom – available while shooting videos – increases its power to 21x equivalent with the Intelligent Zoom function, taking advantage of Intelligent Resolution technology. The Sonic Speed AF also boasts approximately 49% higher speed compared to its LUMIX ZS7 predecessor.

The LUMIX ZS10 shoots 10 fps in 14-megapixel full resolution with mechanical shutter and 5 fps with continuous AF. Even higher speed burst shooting is available with LUMIX ZS10 if the electronic shutter is used - 60 fps in 3.5-megapixel*1. The LUMIX ZS10 is an advanced photographic tool for recording not only great photos but also beautiful full-HD movies. In addition to Motion JPEG images, the LUMIX ZS10 can record high-resolution full-HD 1920x1080 60i videos in AVCHD (MPEG-4 / H.264) format. The high frame rate of 60i excels in recording moving subjects with outstanding smoothness. The videos also come with the high-quality stereo sound of Dolby® Digital Stereo Creator, to offer highly realistic sound.

Panasonic’s iA Mode, a suite of technologies that engage automatically, has evolved for more powerful image stabilization while video recording and taking still photos with Active Mode which boosts POWER OIS to excel in suppressing blur when recording videos at wide angle while walking. New iA features include the Intelligent Handheld Nightshot, which creates a beautiful night scenery with illumination by layering the images shot consecutively. Furthermore, the Intelligent Burst Shooting automatically sets the frame rate of burst shooting according to the subject’s movement – whether it moves fast or slow – utilizing the mechanism of Intelligent ISO Control.  Other features of iA include: Motion Deblur, POWER OIS, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure. With iA, taking beautiful photos is possible for users at any skill level. In addition, the Intelligent Resolution technology is always activated in the iA mode, which helps produce even clearer photos by precisely performing signal processing, pixel by pixel, to help ensure clear and sharp images.

The LUMIX ZS10 digital camera features a built-in GPS system which tags the location data where the photo was taken with its latitude and longitude automatically in the Exif data. Plus, the LUMIX ZS10 also shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark by using internal data to give users details on where the photos or videos were taken.  The area information covers 203 countries or regions for global users. Plus, more than 1,000,000 landmarks over 78 countries or regions are in the database. Using the included software PHOTOfunSTUDIO 6.1 HD Lite Edition, photos and videos can be searched by location and names. The LUMIX ZS10 also features an internal clock that automatically adjusts to the local time when GPS is enabled – a handy feature for travelers.

The LUMIX DMC-ZS8 was also added to the ZS-Series of cameras and maintains the versatile 24mm ultra-wide angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens. Other features include:

  • iA mode including POWER OIS, Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure
  • Venus Engine VI featuring Intelligent Resolution
  • 720p HD video recording in Motion JPEG
  • Large 3.0-inch large 230,000-dot Intelligent LCD
  • Manual exposure
  • LUMIX Image Uploader

The LUMIX ZS10 and ZS8 will be available in March 2011 and pricing will be announced approximately 30 days prior to shipping date. The LUMIX ZS10 will be available in black, red, blue, silver, and brown; while the LUMIX ZS8 will be available in black and silver.

*1 In the high speed burst shooting at 60 fps, the picture size is 2.5-megapixel(4:3), 3-megapixel(3:2), 3.5-megapixel(16:9), 2-megapixel(1:1).

Panasonic DMC-ZS10 and DMC-ZS8 specifications


• 1/2.33" Type MOS senso
• 15.1 million total pixels
• 14.1 million effective pixels
• Primary colour filter (RGB)

• 1/2.33" Type CCD
• 14.5 million total pixels
• 14.1 million effective pixels
• Primary colour filter (RGB)
Image sizes

4:3 Aspect Ratio:
• 4320 x 3240 (14M)
• 3648 x 2736 (10M)
• 3072 x 2304 (7M)
• 2560 x 1920 (5M)
• 2048 x 1536 (3M )
• 640 x 480 (0.3M)

3:2 Aspect Ratio
• 4320 x 2880 (12.5M)
• 3648 x 2432 (9M)
• 3072 x 2048 (6M)
• 2560 x 1712 (4.5M)
• 2048 x 1360 (2.5M)
• 640 x 424 (0.3M)

16:9 Aspect Ratio:
• 4320 x 2432 (10.5M)
• 3648 x 2056 (7.5M)
• 3072 x 1728 (5.5M)
• 2560 x 1440 (3.5M)
• 1920 x 1080 (2M)
• 640 x 360 (0.2M)

1:1 Aspect Ratio:
• 3232 x 3232(10.5M)
• 2736 x 2736(7.5M)
• 2304 x 2304 (5.5)
• 1920 x 1920 (3.5M)
• 1536 x 1536 (2.5M)
• 480 x 480 (0.2M)

Movie clips

• Full HD: 1920 x 1080 pixels
60i (GFS: 17Mbps, FSH: 17Mbps / AVCHD) (Sensor output is 60p)
• HD Movie: 1280 x 720 pixels, 30fps
60p(GS: 17Mbps, SH: 17Mbps / AVCHD)
• HD Movie: 1280 x 720 pixels, 30fps Motion Jpeg
• VGA: 640 x 480 pixels, 30fps (Motion JPEG)
• QVGA: 320 x 240 pixels, 30 fps (Motion JPEG)

• HD Movie: 1280 x 720 pixels, 30fps Motion Jpeg
• VGA: 640 x 480 pixels, 30fps (Motion JPEG)
• QVGA: 320 x 240 pixels, 30 fps (Motion JPEG)
File formats • JPEG( Exif 2.3)
• 3D Image: MPO
• AVCHD, QuickTime Motion JPEG
• JPEG( Exif 2.3)
• QuickTime Motion JPEG
Lens • 16x Optical zoom
• 24 - 384mm (35mm equiv.)
• f = 4.3-68.8mm
• F3.3- 5.9
• 12 elements in 10 groups (3 Aspherical surfaces)
Image stabilization Power O.I.S. Lens-shift stabilization
Digital zoom Yes, up to 4x

• Normal
• Macro
• Zoom Macro
• Quick AF
• AF Tracking
• Touch AF/AE
• Continuous AF (only for motion picture)

• Normal
• Macro
• Zoom Macro
• Quick AF
• AF Tracking
• Continuous AF (only for motion picture)
AF assist lamp Yes
Focus distance • Normal: Wide 50 cm - infinity / Tele 200 cm - infinity
• Macro / Intelligent AUTO/ movie recording: Wide 3 cm - infinity / Tele 100cm - infinity

• Intelligent Multiple
• Center Weighted
• Spot

ISO sensitivity • Auto
• i.ISO
• 100
• 200
• 400
• 800
• 1600
• High Sensitivity Mode : Auto (1600 - 6400)
Exposure compensation ± 2EV, 1/3EV steps
Shutter speed • Still: 60 - 1/4000 sec
• Starry Sky Mode : 15, 30, 60sec
Aperture • F3.3 - 6.3 (W) / F5.9 - 6.3 (T)
• Multistage Iris Diagram
Modes • Intelligent AUTO
• Program
• Aperture Priority
• Shutter Priority
• Manual
• Custom
• 3D Photo
• My SCN 2
• My SCN 1
• Intelligent AUTO
• Program
• Aperture Priority
• Shutter Priority
• Manual
• Custom
• My SCN 2
• My SCN 1
• Movie
Scene modes

Portrait, Soft Skin, Transform, Self-Portrait, Scenery, Panorama Assist, Sports, Night Portrait, Night Scenery, Handheld Night Shot, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Flash Burst, Starry Sky, Fireworks, Beach, Snow, Aerial, Pinhole, Film Grain, High Dynamic (standard/ art/ B&W), Photoframe, Under Water, High Speed Movie

Portrait, Soft Skin, Transform, Self-Portrait, Scenery, Panorama Assist, Sports, Night Portrait, Night Scenery, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Hi-Speed Burst (image priority/speed priority), Flash Burst, Starry Sky, Fireworks, Beach, Snow, Aerial, Pinhole, Film Grain, High Dynamic (standard/ art/ B&W), Photoframe, Under Water
Color Mode • Standard
• Natural
• Vivid
• Black & White
• Sepia
• Cool
• Warm
• Happy
White balance • Auto
• Daylight
• Cloudy
• Shade
• Incandescent
• White Set
Self timer 2, 10 sec
Continuous Shooting Mode 10 fps, Full resolution 1.9 fps, Full resolution

• Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off
• 0.6 - 5.0m (Wide/ISO Auto), 1.0 - 2.8m (Tele/ISO Auto)

LCD monitor • 3.0" TFT Touch Screen LCD Display, AR coat
• 460K pixels
• AUTO Power LCD mode, Power LCD mode
• 3.0" TFT LCD Display
• 230K pixels
• AUTO Power LCD mode, Power LCD mode, High Angle mode
GPS Yes No
Connectivity • USB 2.0 Full speed
• AV Output (NTSC/PAL)
• Mini HDMI
• USB 2.0 Full speed
• AV Output (NTSC/PAL)
Storage • Approximately 18MB built-in memory
• SD/SDHC/SDXC Memory Card
• Approximately 70MB built-in memory
• SD/SDHC/SDXC Memory Card
Power • ID-Security Li-ion Battery Pack
• Charger included
Weight (no batt) 197g 188g
Weight (with batt and card) 219g 210g

105 x 58 x 33 mm
(4.13 x 2.27 x 1.31 in)

Additional images

I own it
I want it
I had it
Discuss in the forums
I own it
I want it
I had it
Discuss in the forums


Total comments: 5
By andyjc (Feb 1, 2012)

Other things I noticed about the ZS-10 were at the widest angle the P mode was just a little bit wider than the intelligent auto (iA) mode, but really just a hair wider. Also when using the zoom in the 4 different modes the 16x mode was equally zoomed in the iA modes but the equivalent 16x in P mode read 21x on the viewfinder. When the P mode said 16x it was zoomed out further than the intelligent auto modes when they read 16x on the viewfinder (this was true for the P mode whether it was set to 10 MP or 7 MP). When the iA modes read 21x the equivalent P modes read 24.9x and 29.6x for the 10 MP and 7 MP choices respectively. The iA mode with 5 MP chosen would zoom to 26.8x, the P modes could not match this level of zoom. And I was surprised at this artificial zoom level the image retained its quality pretty well.

By andyjc (Feb 1, 2012)

I bought the Lumix zs-10 knowing its image quality apparently wasn't up to snuff but loved the zoom and shot to shot performance, gps and other features. I subsequently set out to try the different modes to find the best picture taking mode comparing intelligent auto 14 megapixel to P mode pictures with 10 MP vs P mode with 7 MP vs intelligent auto with 5 MP (I chose these modes b/c they all shoot in the 4:3 ratio. I did the tests on a tripod. I opened the pictures in a Paintbrush for Mac. The 5 MP pictures revealed significantly better detail than the rest of the aforementioned settings. Next best was the 7 MP then 10 and last was the 14 MP pics. I then tested the zoom for details and again found the 5 MP pictures to be best although not as strikingly better than the 7 and 10 MP as compared to the wide angle shots. The 14 MP pictures in the zoom remained the worst. Also the iA movie mode performs better than the P movie mode. In particular dark areas show up much better with iA mode.

By LarryPowell (Dec 3, 2011)

No Raw file format. Boo!

By Maya111111111111 (Oct 31, 2011)

DMC-ZS10K: stop working after 4 months, can not turn on. Sent to Panasonic repair center in Texas and a month later (sic) Panasonic reject repair under warranty due to rust!!! I could not believe when customer service said so about product I bought 4months ago.
Completely disappointed with product (extremely low quality product and extremely bad Panasonic support, I will never buy Panasonic brand)"

By ghall24 (Sep 24, 2011)

Can you see LCD clearly in sunshine?

Total comments: 5